Helena is SO great to work with; she's willing to do anything to make your dress just perfect for you. The shop is small, but the dresses are gorgeous; there are various brands, as well as Helena's own designs. I chose a dress Helena had origin...ally designed, but made changes to make it 'mine'. She has a great eye and knows just what to do to make it look fabulous! Only critique is that she can cut the timing pretty close, so you have to be very upfront with her that you want your dress done by a certain amount of time before the wedding. My dress turn out exactly as I envisioned, I was thrilled with it! It was very thrashed by the end of the night though, so it makes me wonder if it was more fragile because it was custom made... Overall I highly recommend What's Up Europe; excellent service and beautiful dresses, you can't go wrong!