Love Is In The Details!
Christina Wegner
OWNER
AWARD WINNER (12X)
Thanks to recommendations from couples on The Knot
White Dress Bridal Boutique is a Milwaukee, WI bridal salon that offers luxury wedding dresses. Owner Christina Wegner and her team strive to help you find the ideal gown for your special day. You can count on these friendly professionals for an intimate, fun, and luxurious experience as you seek your dream dress.
White Dress Bridal Boutique offers a collection with unique and budget-friendly luxury. Christina founded this salon to provide amazing experiences for each nearlywed. You can enjoy perusing the curated gowns of this establishment.
White Dress Bridal Boutique can provide wedding dresses as well as hair accessories, sashes, cover-ups, veils, pins, combs, and clips. You can also avail yourself of custom designs and plus sizes. With stylists and private appointments, your dress shopping experience is sure to be a great part of your wedding memories.
Hispanic or Latinx-owned and Woman-owned Business
11+ years in business
Speaks English
Details
Accessories
Cover Ups
Hair Accessories
Pins, Combs & Clips
Sashes & Belts
Veils
Dresses
Wedding Dresses
Fashion Services
Bridal Stylists
Custom Designs
Plus Size Available
Private Appointments Available
Awards and Affiliations
Any questions?
Meet the team
Christina Wegner
Owner
My obsession with all things white started as a child with a pair of tiny white shoes. I wore a pair of perfectly polished white shoes each day and I was hooked on all things white- including bridal gowns. My Grandmother told me to never settle and after 25 years in the world of property management, it was time to take on a new challenge that began so long ago. I decided to follow my heart and open White Dress Bridal Boutique. With an incredible service experience and an eye for fashion, I'm excited to offer brides an experience that has all the details perfected and delivered with love.
Reviews
4.9
out of 5.0405 reviews
Your trust is our goal. Our community relies on honest reviews to help you make those big decisions with ease.
Review Summary
This AI-generated summary is a snapshot of this vendor's ratings and feedback.
White Dress Bridal Boutique has received exceptional praise from numerous brides for providing an unforgettable wedding dress shopping experience. The team, particularly consultants like Mel, Olivia, Claire, Haley, and AudriAnn, are commended for their attentiveness, patience, and professionalism in helping brides find their dream dresses. Reviewers highlighted the welcoming atmosphere, personalized service, and thoughtful gestures such as bride bags and champagne toasts that added to the special experience. The boutique's wide selection of gowns, affordability, and accommodating staff have made it a highly recommended destination for brides-to-be.Review photos
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Taylor D
5.0
2/09/2026
I absolutely loved my experience at White Dress Bridal Boutique! My consultant, Mel, was AMAZING. She was incredibly sweet, attentive, and made me feel comfortable from the moment ...
I walked in. Even though this was my very first bridal appointment and I wasn’t ready to say yes just yet, I could not stop thinking about one of the dresses I tried on here.
I went to a second appointment at a different boutique afterward and had a terrible experience. None of the dresses compared to the one I tried on at White Dress, and it really highlighted how special my experience here was.
The entire staff was so kind and genuinely made me feel celebrated. They even gave me a bride bag with several thoughtful items at the start of my appointment, which was such a nice touch. I ended up coming back and said YES to the dress, and Mel was absolutely amazing throughout the entire process — so patient, supportive, and genuinely kind. I couldn’t have asked for a better experience and would highly recommend White Dress Bridal Boutique to any bride looking for an unforgettable dress-shopping experience.
Rene R
5.0
1/20/2026
I had the most amazing experience at White Dress Bridal Boutique! From the moment I walked in, I felt so comfortable and welcomed. Olivia was absolutely incredible - knowledgeable,...
patient, and genuinely excited to help me find dresses that fit my vision. She made the entire experience feel fun, relaxed, and special, which meant so much for my first time ever trying on wedding dresses. Every detail felt thoughtful, and I never felt rushed or pressured. I truly couldn’t have imagined a more positive first bridal appointment. I would recommend White Dress Bridal Boutique (and Olivia!) to anyone looking for an unforgettable, confidence-boosting dress shopping experience.
Any questions?
Maya K
5.0
1/12/2026
The team was extremely helpful and kind. Claire was my stylist, and she listened to my thoughts and was very sweet. She helped me find what styles I liked and was overall great to ...
work with!
Tiffany P
5.0
12/28/2025
Haley was so kind and helped me find the perfect dress for my big day. As a plus-size bride, it was terrific to work with someone who made me feel comfortable and beautiful. White ...
Dress Bridal Boutique helped me find exactly what I was looking for.
Auden P
5.0
12/15/2025
I would hands down recommend White Dress Bridal Boutique to any bride to be. The atmosphere of the store, combined with the stylists and the selection of gowns is second to none. M...
y stylist AudriAnn was amazing. She saw my vision and made it come to life even better than I could have imagined. I trust her opinion and expertise and could not be more happy with my dream gown I went home with! Everything about White Dress is classy, timeless, and perfection.
Cierra G
5.0
10/31/2025
I had the absolute best experience. This was the first AND ONLY store that I tried on wedding dresses at. I felt welcomed from the moment I stepped in the door. Haley, my consultan...
t, was so sweet and helpful, and also very knowledgeable! I told her what I was looking for in a dress, and she picked out the most beautiful dress for me, at such an affordable price! I finally picked my dress up today and tried it on. Haley and the other staff present were so sweet, nurturing, and stared at me in awe with my dress on. I could tell that they were genuinely happy to be in that moment with me. I burst into tears because of how beautiful my dress looked and how well it fit me. Such friendly people and such a beautiful and affordable store! With the beautiful and luxury dresses they have, the prices they offer are a steal! This is the best wedding dress shopping experience a bride-to-be could ever have. I’m so grateful. 10/10 recommend!
Maria D
5.0
10/27/2025
Absolutely wonderful experience and found my dream dress here! My consultant Haley was so patient and made the experience comfortable, fun, and no pressure. She even came in early...
the following day so I could try the dress on again and confirm it was the one :) I would never have chosen that style for myself but as soon as I had it on I didn't want to take it off! Thank you so much and can't wait to wear my white dress next year!
Tori A
5.0
8/31/2025
This was the best experience of my life!!!! 10/10. I would recommend to all brides. They have styles for everyone. You can picture how you’ll look on your wedding day. My stylist, ...
Haley, was so sweet! We had so much fun trying on dresses and working together. The owner is amazing and so sweet! I love all the girls there. My bridesmaids and I had the best experience. We had sparkling cider when I said yes to the dress! I got a cute tote bag for their 10 year anniversary. The place itself is gorgeous and super cute. It was truly a dream!
Kallyn F
5.0
8/18/2025
Fantastic experience start to finish at White Dress. Christina and her team made us feel welcome and curated such a special day. My family was able to snack and sip champagne as I ...
tried on a variety of beautiful dresses. They really listened to how I felt about each dress and thoughtfully pulled dresses around my feedback. With their expert knowledge of designers I was able to customize a dress and left feeling so excited to have found something so special. Definitely check out White Dress and trust Christina's team to give you a personalized experience that will make you glow!
Amanda F
5.0
6/23/2025
Loved my time shopping here. Haley was amazing and helped me find the perfect dress. My favorite dress shopping experience by far!
Kayla G
5.0
6/02/2025
Mel and the White Dress Bridal Boutique team were amazinggggg. I felt like my opinions were heard and I felt like my stylist was asking me questions and adjusting based on how I wa...
s feeling or if I was confused about which dress was my dress. With Mel specifically I felt like I was just dress shopping with a friend, she took time to get to know me as a person and my likes and dislike and truly made my dress shopping experience unforgettable. The shop had so many different styles and textures and was overall just a great experience. I can't recommend it enough to other brides.
Kendra B
5.0
5/01/2025
Exceeded expectations by far! Had multiple dresses that checked my boxes and my consultant knew exactly what I needed to narrow down my choices!
Hannah B
5.0
2/23/2025
I had a wonderful experience at White Dress. They were super easy to communicate with and were happy to answer all my questions. The employees were also so kind and I found my abso...
lute DREAM wedding dress! I would totally recommend you check them out!
Pam B
5.0
2/06/2025
I’m really happy with the overall experience with White Dress Bridal Boutique! Although there was a slight hiccup with the measurements, which meant I needed a new dress, the team ...
handled the situation incredibly well. They were prompt, understanding, and took the necessary steps to ensure I got a dress that fit perfectly. The new dress was absolutely gorgeous, and I couldn’t be more pleased with the final result. I appreciate their dedication to getting things right, and I’d definitely recommend them to anyone looking for quality and service!
Payton H
5.0
2/03/2025
White Dress Bridal Boutique is AMAZING!! The staff are so welcoming and attentive to you and your guests! They listen to your thoughts and try to brainstorm the best way to go abo...
ut the appointment and what is best for YOU! They make you feel so special and I am so glad I had the honor of finding my dress here! :)
Sasha A
5.0
1/17/2025
I can't imagine a better dress shopping experience than with White Dress- they made me feel so comfortable, supported, and were the ultimate professionals. I highly recommend them...
!
Gaby N
5.0
1/14/2025
I had a wonderful experience at White Dress Bridal! In spite of being a luxury boutique, the atmosphere was laidback and low-pressure, while still highly professional and celebrato...
ry. The option to purchase the prosecco and cookie package at the appointment was a nice touch. Noel was so responsive to what I did and did not like. There was no discussion of what is flattering or unflattering for my body type - it was all about my preferred styles and what she could tell I felt great in. While I had a very supportive group with me, her attention was primarily on me and not on the opinions of others. She also respected our price range and asked before bringing something else out that would have been out of what we originally estimated. While I did ultimately purchase my gown that day, at my only appointment, I did not feel at all pressured to do so. When I returned to pick up my gown, I had another lovely experience. We were not at all rushed - I had family who were helping with my veil and tiara and they had time to take all the pictures they needed. Again, I was not pressured into purchasing a veil or any accessories - and they did have a beautiful selection to choose from. If they sold other formalwear or clothing, I would definitely return because of the professional, kind staff and the beautiful environment and selection. They are up front about their prices and their styles are browsable online so you can get a sense of what they carry, albeit sans prices. I highly recommend White Dress Bridal to any bride!
Clare N
5.0
12/23/2024
White Dress was a fantastic place to get my dress. They made the experience both comfortable and exciting. From the very start, I felt like my consultant was really listening to ...
me and never made me feel rushed throughout my appointment. We ended up coming back after the store closed to lock down the very first dress I tried on. Highly recommend - Unlike any other place we went to for trying on dresses!
Emily V
5.0
11/25/2024
Had such an amazing experience at White Dress! This was my first location that I tried on wedding dresses after getting engaged and it ended up being where I found my DREAM dress! ...
I truly couldn't have asked for a better experience! The selection was absolutely amazing, and whole vibe of the boutique was top tier! I felt so incredibly special the entire time and I couldn't be more thankful! Haley was my stylist, and I think she played an enormous part as to why my experience was so wonderful! She was so supportive and really helped me find exactly what I was looking for! I cannot recommend this place enough! Thank you Haley and the White Dress team!
Ashton M
5.0
10/20/2024
Beautiful boutique and great people! It was my first time trying on dresses for my wedding next October and Alana was super helpful and kind during my appointment. She pulled dress...
es that best matched what I wanted and what I felt most comfortable in! I highly recommend this place for your bridal shopping needs!!
Molly K
5.0
10/18/2024
I was pleased that White Dress had a dress in stock that I'd previously tried on out of state and wanted to buy locally. I had a great experience with my family trying on dresses a...
nd ultimately purchasing the one I'd liked. The process was smooth and fun - I'd recommend it to other brides as well!
Miranda T
5.0
10/09/2024
The boutique offers a beautiful selection of dresses, organized by price, and provides a comfortable atmosphere. I worked with Alana and her ability to understand and fulfill my vi...
sion made the experience memorable and enjoyable. My favorite part is the champagne toasts, and gifts upon saying yes to the dress! Couldn’t have asked for a better experience.
Summer K
5.0
9/25/2024
10/10! White Dress was recommended to me by sooo many people and it lived up to the hype. I found my perfect dress, was able to order it with specific customizations I wanted, and ...
the service was incredible. Some boutiques limit the number of dresses you can try, but I was able to try on a ton of dresses which helped me feel super confident in my choice. Dresses were organized by price which was super transparent, we were able to take tons of pictures so I could look back on the options (& my final pick!) and we even got champagne and a gift when I said yes to the dress. Love love love.
Kristi O
5.0
9/22/2024
I had such an amazing experience when finding my wedding dress at White Dress Bridal Boutique. The owner and all of the employees were very knowledgeable and went above and beyond ...
to answer all my questions and guide me throughout the process. I highly recommend looking for your dress here!!
Hannah B
5.0
9/20/2024
Had a fantastic experience! Everyone was kind and extremely helpful! Happy to have found my dream dress here!
Kathryn D
5.0
9/15/2024
My stylist Haley was an incredible and it was her pick - the very first dress - that ended up being the winner. She was kind and patient as I tried to make decisions and let us com...
e in the next day early in order to finalize everything when I wasn't sure about my choice. So glad that we started our search at White Dress Bridal!
Alexandra D
5.0
9/14/2024
Picking out my dress at White Dress was such a fun experience! I had some styles picked out that I thought for sure were going to be my dress but after trying them on they just wer...
en’t right. AudriAnn was so patient in pulling gowns and helping me find my perfect one and was so sweet in celebrating with us after I said yes! I cannot wait for my big day, thank you all so much!!
Ashley E
5.0
8/06/2024
My visit to White Dress was everything I could have ever dreamed of! The boutique has a beautiful selection of dresses and a wonderful atmosphere. We had the privilege of sitting i...
n the front area with so much natural light shining in and plenty of comfortable seating for my friends and family who joined me. After visiting other salons, the mirrors at White Dress are something to not take for granted. They are so large allowing you to see yourself in the dress of course but as well see the smiling faces of those you brought with you. With all of that said the visit would not have left such an amazing impact on me if it was not for our stylist, Alana. She was absolutely wonderful and so very kind! She has such a beautiful presence about her that makes you feel instantly calm and so excited to try on the dresses. I am so grateful to say I found my dream dress at White Dress and had the privilege to work with Alana! I could not recommend them enough.
Danielle J
5.0
7/09/2024
I had the best experience at White Dress Bridal Boutique! Haley, the stylist, was spot on with the vision of the dress I wanted. I would recommend for all brides looking for their ...
wedding dress!
Sunny S
1.0
7/08/2024
I had high hopes for my first dress try-on, but unfortunately, the experience was disappointing. Despite opting for the VIP service, it fell short of the VIP standard. The service...
was lackluster, and even though I communicated a flexible budget over $3500, I was consistently steered towards less expensive options. The selection was underwhelming, and none of the dresses truly captivated me. It also seemed like my stylist was more frustrated than eager to assist me, which only added to the disheartening experience.
Alei M
5.0
7/01/2024
I was at White Dress Bridal this weekend in search of my dress! I worked with Haley and she was amazing! She helped me try on all the styles, colors, and fabrics you can imagine! T...
here was one dress in particular that I saw online that I loved but their sample was not my size. I wanted to try on that dress and I told her that and she helped get me into even ripping the back of the dress to get me in and it ended up being my dress! Thank you Haley and team for the amazing experience!
Emmaleigh S
5.0
6/03/2024
I was very apprehensive and feeling ALL the emotions about finding my perfect wedding dress. Going to White Dress was my first and only boutique that I had visited, and I couldn't ...
be happier with my experience! Alana was so sweet, patient, and kind to my indecisiveness and did not make me feel pressured or uncomfortable in any way; I felt very comfortable and heard throughout my appointment. She pulled dresses that I gravitated towards through my description and pictures that were shared, she offered me and my 3 guests to explore other dresses to try on, and once I found the one, she explained very thoroughly of what the next steps were. She also followed up with me to know that if I had any questions whatsoever that I can contact her at any moment. So happy to have found my dream dress at White Dress!
Mel V
5.0
5/28/2024
I had the best experience at White Dress with Alana. She was so helpful and sweet. If I wanted to play with different styles she was able to help me bring that vision to life. I ne...
ver felt pressured to make a decision and was able to say “yes to the dress” on my own. Any future bride would be lucky to have Alana help them find their dream dress :)
Hannah Z
5.0
5/13/2024
I had a fantastic experience shopping for and finding my wedding dress at White Dress Boutique! Haley made me feel so comfortable and quickly brought my vision to life. She listene...
d to my feedback and found exactly what I was looking for. The boutique has spacious, beautiful dressing rooms and comfortable seating areas for guests to wait to see the dresses you try on. All the other staff in the store were so friendly and added to an already great experience. The selection of dresses was the best I have seen in Milwaukee. Overall- I highly recommend shopping for your wedding dress here!
Tami S
5.0
5/04/2024
White dress is a first class wedding dress boutique they truly care about you. They have an amazing inventory and an amazing professional staff. Both my daughters purchased their ...
gowns from this truly awesome staff and wonderful owner Christina. I would not go anywhere else 💕
Kimberly H
5.0
4/30/2024
Haley was wonderful to work with! She made me feel so comfortable and at ease as I searched for my dress. There was no pressure at all and it was such an enjoyable experience. Happ...
y to have said "yes" at White Dress! Highly recommend this shop!
Maggie G
5.0
4/28/2024
White dress bridal boutique was a fantastic experience! Alana was so helpful and sweet from start to finish. I started at white dress off the rack for cheaper prices but ended up f...
inding an even cheaper dress here! She did a great job staying in budget and making me feel comfortable. 10/10 recommend
Sara J
5.0
4/22/2024
My experience at White Dress Bridal was fantastic! I was really nervous about my self-confidence and the chances of finding THE dress in just one appointment, but I ended up loving...
the process and did find THE ONE. Noel was incredible and made me feel very comfortable. She was able to pull a variety of styles and helped to narrow down the elements that would work best for me and ultimately found the perfect fit.
Caroline S
5.0
4/09/2024
First of all, Alana was amazing. She literally hit the nail right on the head with the first dress she pulled for me, and it ended up being the one I fell in love with! She was sup...
er helpful, kind and supportive through the process. I'd recommend White Dress to anyone looking for a calm and easy going dress shopping experience.
Jenna C
5.0
3/31/2024
White Dress was very elegant and the service was amazing. They took time to navigate my vision, and cannot say enough wonderful things about Alana. She was so quick behind the sc...
enes, had so much patience, and was so kind - thankful to have had her help!
Kristina A
5.0
3/24/2024
Beautiful shop and great stylists! Even if your budget is on their low end, it’s totally worth checking out (there were tons to try). I didn’t find my dress there but I’m so glad I...
went!
Nicole R
5.0
3/15/2024
I had a great experience from finding my perfect dress and accessories. Their communication is impeccable. I was contacted prior to appointments and also received follow up as wel...
l. I would recommend them to every one.
Tato S
5.0
3/10/2024
I cannot express how special this experience was. 11/10 recommend upgrading to the VIP package. It was SO fabulous. Noel was absolutely incredible. The entire morning was truly a d...
ream that I will relive over and over so a very long time!!!!!
Lauren V
5.0
2/04/2024
AudriAnn was so wonderful. The whole experience was perfect from start to finish. The fitting rooms are large and leave you plenty of room to be comfortable with multiple dresses, ...
you and your consultant. The family area is comfortable and makes you feel like you guys are the only ones there. I gave AudriAnn some inspiration pics and she picked up on my style right away. She did an amazing job helping me feel comfortable shopping. The dresses are all high quality fabrics. It was a great day and I said yes to my gorgeous dress!
Amanda R
5.0
2/01/2024
Was so nervous about my appointment as a plus size bride. Went to other appointments and didn't find anything really elegant nor fit well. I had so many great options at White Dres...
s. Sizing was a lot more plentiful and the dresses I was being shown were more elevated. As a type A and very picky person, I did not go into the appointment with high expectations nor did I think I was gonna find my dress and I did! My stylist really lsitened to me and pulled things that were truly what I wanted to see.
Katheryn S
5.0
1/29/2024
I had the best experience! My bridal stylist Alana was so knowledgeable. I showed her some inspiration pictures I had on Pinterest and from there she found the perfect dresses. She...
was able to answer every question I had and inquired about questions before I could even ask. Mind reader!! I can’t wait to go back and say Yes to the Dress ! ✨
Melissa L
5.0
1/25/2024
I bought my dress at White Dress and had such a great experience! The staff was really helpful, and even ordered custom-size cups for me to bring to the tailor.
Madison K
5.0
12/29/2023
I bought my dress at White Dress and had the best experience. I was so, so nervous about the shopping process, as I am a mid/plus sized bride and wasn’t sure if any dresses would f...
it me or look good. My consultant, Mel, was AMAZING and made me feel so comfortable. At one point I referenced a dress I had seen online, but it was at their other location…so the owner offered to get in her car, grab it, and bring it back for me! I smiled the whole time and felt confident in everything I tried on, even the dresses I didn’t love! It was such a special experience and I could not be more grateful. Thank you, white dress!
Annika B
5.0
12/12/2023
Had the best experience trying on dresses at White Dress!! The staff was absolutely amazing. I worked with Alana on my first time there, and she was so helpful, kind, and fun! She ...
really listened to me and was nothing but amazing the entire time. She made the whole experience that much better. The second time I came to the store to buy my dress, the owner, Christina, went above and beyond to take care of us! I cannot say enough about how amazing my time here was! Highly recommend them for finding your dress!!
Jade C
5.0
11/06/2023
I found my dream dress and I couldn’t be happier
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White Dress Bridal Boutique
Christina Wegner
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Owner
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White Dress Bridal Boutique
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