About this vendor
At White Swan Bridal, we believe every bride deserves to feel like her dress dreams have come true. Located in the heart of Roswell, GA, our boutique offers Atlanta brides a personalized, welcoming, and elegant shopping experience.
Our curated collection includes renowned designers such as Demetrios, Calla Blanche, Giovana Alessandro, and more, with gowns ranging from $1,000–$2,500+ to fit a variety of styles and budgets. From timeless classics to modern couture, every dress is hand-selected to make sure you shine on your wedding day.
What sets us apart is our signature Dream Appointment — a private, celebratory styling session designed to give you and your loved ones an unforgettable “yes” moment. With expert stylists, beautiful fitting spaces, and a supportive atmosphere, White Swan Bridal is more than a boutique — it’s where Your Dress Come True begins.
Details
Accessories
- Hair Accessories
- Flower Crowns
- Headbands
- Pins, Combs & Clips
- Tiaras
- Sashes & Belts
Business Attributes
- Woman-owned Business
Dresses
- Wedding Dresses
Fashion Services
- Alterations
- Bridal Stylists
- Custom Designs
- Private Appointments Available
Awards and Affiliations
2026 'Best of Weddings'
Best of Weddings
The Knot independently assesses vendors for this award—it’s never self-reported. We base it on firsthand experiences from real couples and guests, and they must have a 4.5-star average across 7+ reviews in the qualifying year.
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Reviews
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5
out of 5.038 reviews
Review photos
Showing slide number 1 out of 9
Supportive and honest staff with a loving and fun filled environment. So many hosting details about the environment felt so thoughtful and magical. Only complaint is lack of sizing...
inclusivity!
Erica was absolutely AMAZING! She helped me find THE dress with an amazing experience! Asked all the most amazing questions and was very helpful the whole way through! Thank you!
What a beautiful experience we had! I found the dress of my dreams and such a great time. Erica helped us to find everything I ever could have wanted. So unexpected and so perfect....
Thank you all so much!
Alison was amazing!! She was very professional and genuinely happy for the bride!!
Had a last minute appointment due to travel. Found the dress of my dreams! The staff were absolutely incredible! Highly recommend
Best dress experience ever!! Highly recommend Chelsey she helped me say yes to the dress and it was the sweetest day and memories of a lifetime I got to have my mom sister and all ...
my bridesmaids with me during it and they made it so special. Also alterations were great and done with great timing
White Swan was amazing from the moment we walked in. Nafen listened to everything I wanted in a dress and was so encouraging and positive. She made the experience incredible with v...
ery personalized service. She never made me feel rushed or pressured. Highly recommend!
Such a great store! So helpful and a great selection. Thank you for everything!
Loved my experience!! I had been to a couple other places that I felt rushed at. This place, they were so sweet and respectful! I found my perfect dress and they were so nice about...
the little spat of drama that occurred. The dresses were VERY reasonable prices. I can’t wait to come back for my alternations!
They have a great selection of dresses at a great price, and very helpful staff!
I had the most amazing experience with White Swan Bridal! From the moment I first walked into their boutique to the day I picked up my gown, they made the entire process effortless...
and enjoyable. The quality of their dresses is absolutely outstanding — my wedding dress was everything I dreamed of and more. Their team went above and beyond to make sure every detail was perfect for our September 2025 wedding in Santorini. They were professional, kind, and truly cared about making me feel special. I’m now getting my dress preserved through them, and I wouldn’t trust anyone else with it. I highly recommend White Swan Bridal to any bride looking for exceptional quality, service, and care!
Allison was amazing, she picked out the dress that the bride loved!! She was so helpful and kind and made our day so special.
Truly the most perfect wedding dress experience! They had something for all body shapes, budgets, and styles. I had a very large party come with me to find “the dress” and they wer...
e so accommodating and helpful! From the customization, in-house alterations, etc. I couldn’t have asked for a better experience!
I felt like a princess! They made the process so easy, I can't thank them enough!
I had a wonderful time at White Swan bridal! From the moment I walked in, my stylist Sarah made me feel comfortable and beautiful.
I brought 4 people with me and we had a great s...
ection where everyone had a comfy place to sit and it was so fun to pull back the curtain and reveal each dress I had on! Sarah took her time getting me into each dress and let us take as much time as we needed going over what we loved and didn’t love.
I was looking for something simple without a lot of lace or details, and there was a wide variety to choose from!
This was my first of three appointments, and I found a dress that I kept thinking about while I was at the other appointments. They made time for me to come back last-minute the next day and try the dress on again before I purchased it. As soon as I put it back on, I knew my heart had made a decision. Sarah then took her time to let me try on several different veils and point out what may pair well with the dress!
I’m so excited and would definitely recommend this shop to anyone looking for a dress! I can’t wait for it to come in!
I couldn’t have asked for a better experience here! Zeina was the absolute perfect, calm, individual to make an overwhelming experience enjoyable. She made this appointment so fun ...
and made me feel extremely comfortable. Other dress shops did not leave an impact on me like this place did. You can tell she cared and wanted the best for you. Highly recommend this place, this is where I found my dress!
Zeina was the best! She was very thorough and patient. We never felt rushed and she was making sure the bride was her happiest leaving.
Thank you Zeina for helping me say YES to the dress! Beyond thankful for such a fun experience at White Swan Bridal!
Zeina was wonderful and made my sister in law’s experience unforgettable!
Amazing staff with incredible attitudes as well as humor! Love this place
I cannot put more words to describe the exceedingly good customer service I got from everyone here, specially Zeana, I’ve never felt more beautiful, the dress selection is outstand...
ing. You NEED to come here, I promise you will not regret it ❤️❤️❤️ I said yes to the dress 👗
Very friendly service, beautiful dress shop! I am so impressed with the selection of dresses, I said Yes!!
Best bridal shopping experience ever! Zeina was amazing and let us take our time until I found exactly what I wanted. Left the store feeling so excited for my big day!
I highly recommend White Swan to anyone! My stylist Sarah really took the time to get to know what I was looking for in a dress and pulled so many beautiful dresses for me to try. ...
The staff was very welcoming and really wanted to help me find my perfect dress. They made my experience so stress free and fun! The prices were amazing and they had so many beautiful dresses to choose from. I was able to find my dress and veil here!
love, love, LOVE White Swan Bridal!! best shop i’ve ever been too. the people and experience can’t be beat!
The White Swan team are welcoming, patient, and professional. Our daughter selected the most beautiful dress and we just completed the fitting. Everything is perfect. White Swan ma...
kes shopping for the perfect wedding dress a joyful and memorable experience. We highly recommend White Swan!
I would send any of my friends to this Bridal shop to find their dress . I found my dress here and it was my FIRST stop on my journey . Everyone was so welcoming and they truly wan...
ted to help me find my dress . It was a wonderful experience . It is also reasonably priced . I absolutely LOVED my dress and I wish I could wear it over and over again .
I appreciate how attentive and friendly they are!
We walked and found the dress!
Amanda was amazing !!! My daughter was do comfortable and was able to find a dress within minutes. Thank you so much for helping make her dream wedding dress dreams come true!!!
Nefan and Amanda were absolutely incredible!! They made sure my family and I felt welcome and comfortable and that I found my perfect wedding dress!!
After having my appointment cancelled by another bridal shop, my sister called White Swan Bridal. We were told we could come right over to look and try on dresses. The attention fr...
om the owner and employees were excellent! Let's just say I would recommend this Bridal shop to everyone I know. After trying on a great deal of dresses I found the ONE and said yes to the dress! Photos will be coming soon you guys!
Nafen knows her stuff!! She was fantastic. She knew what she was talking about and I did not once feel pressured. I was able to look through the dresses myself and she pulled some ...
after I started when she knew what I liked about each dress. We ended up doing a custom dress and she was very prompt with expectations. She was knowledgeable about what would/nt work, she wanted to make sure it would all flow together and knew all of the options to suggest based on the look I explained. Nafen knew my look and talked me through getting it. Other dress shops seemed to have workers that zipped you up and told you it looked good. Nafen went well above those shops and seemed to have a lot of experience in dress design and alterations which helped me make my decision. Thank you for excellent service and sharing your knowledge to get the perfect dress for me!
I had the best experience finding my dress! It was quick and relaxing. The service is amazing and patient. I highly recommend especially if you have no idea what you are looking fo...
r. They will help you find exactly what suits you :)
I absolutely love this boutique! Not only is the owner so kind and helpful, but there are so many styles and wedding dresses available in-store. The dresses are elegant and the c...
ustomer service is remarkable. This is definitely the place for the perfect dress.
The best bridal salon!! They literally have so many options for customization, so you end up walking away with a dress that was custom made for you . Their selection is amazing, th...
e service was spectacular and they really do make your experience so special. I don’t think I could’ve imagined a better dress than the one I picked here. Highly recommend to all!
Amazing options and customer service! Really felt that I was given the most attention and assistance with finding the perfect dress! Highly recommend!
Nafen and Hanan are very professional. They made me feel so special and they made sure that I left without any worries. Loved working with them! I designed my own dress. I combined...
2 designs of the floor samples that they have and made a custom made the dress from scratch. My dress arrived in less than a month and was all done including the alterations in less than 1 week after that. I loved the fast shipping and fast service they offered.
I enjoyed my experience here ! The dresses are gorgeous and customer service couldn’t be better . Thank you ladies for helping my friend find the dress !
Contact
1425 Market Blvrd #305, Roswell, GA | Metro Atlanta,GA
White Swan Bridal