We are Wisconsin’s bridal experts, and have been since 1964. From consultants to seamstresses, all our staff are trained professionally to assist you individually for your unique needs. We have won th

From the moment you walk into our boutique you will instantly feel a sense of belonging, and your heart will just know that you have found the perfect place to find your dream gown. Our boutique is a

When you walk into our boutique we want you to instantly breathe a sigh of relief and think, “I’ve found my place, my wedding dress is here.” At our quaint boutique you can expect familiar faces, aw

The Bridal Event is a premiere bridal salon in the heart of Appleton, WI. We have been achieving #bridalgoals for the last 30+ years! We are a unique, local store- where we do NOT take appointments fo