Because you're an individual...
AWARD WINNER (4X)
Thanks to recommendations from couples on The Knot
Abigail Bride AP LLC is a wedding gown boutique located in Asbury Park, NJ. This team of dress experts delights in providing clients with their dream gowns. Their team of dedicated fashion specialists will be ready to work with couples and create an ensemble that matches their nuptial theme and aesthetic.
For a few years, owner, Emily has been helping clients find their perfect dress by supplying only the best creative and modern gowns on the market. Emily and her in-house consultants are always excited to be part of that all-important decision. They aim to make sure that every client has a seamless and relaxing shopping experience in the boutique.
During each appointment, the stylists at Abigail Bride AP LLC will work alongside couples, to curate an ensemble that is exactly what they desire. They can accommodate various types of budgets and will personalize every service to make clients feel confident and beautiful. Along with their stunning collection of designer gowns, Abigail Bride AP LLC offers an exquisite array of wedding-related garments such as jewelry, veils, belts, and undergarments.
Details
Accessories
Veils
Dresses
Wedding Dresses
Fashion Services
Bridal Stylists
Awards and Affiliations
Any questions?
Meet the team
Emily
Owner & creative director
Emily and her mom, Gail, aim to give you the most comfortable, stress-free, pressure-free environment to find the perfect wedding gown.
Reviews
5.0
out of 5.077 reviews
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Review Summary
This AI-generated summary is a snapshot of this vendor's ratings and feedback.
Abigail Bridal is highly praised by multiple reviewers as an exceptional wedding dress shopping experience. The stunning store, warm and knowledgeable staff, and wide selection of beautiful gowns stood out to customers. Reviewers appreciated the personalized attention, lack of pressure to make a decision, and the helpful recommendations provided for alterations, making the process easy and enjoyable. Overall, Abigail Bridal is recommended for those seeking a celebratory and stress-free dress shopping experience.Review photos
Showing slide number 1 out of 5
Stephanie M
5.0
3/20/2025
I cannot say enough good things about my experience at Abigail Bridal! From the moment I walked in, they made me feel so welcome and truly made the entire appointment special. Thei...
r warmth, expertise, and genuine excitement made what could have been a stressful experience feel effortless and so much fun. The store itself is absolutely stunning—huge, beautifully decorated, and filled with an incredible selection of dresses. Every gown I tried on was gorgeous, which meant it was hard to make a decision until I finally found “the one”. I truly couldn’t have asked for a better experience for one of the most exciting days of my life. If you’re looking for an amazing dress and want to feel celebrated every step of the way, I highly recommend Abigail Bridal.
Jackie J
5.0
6/14/2024
Very professional environment and staff, with a great selection.
Any questions?
Amy L
5.0
5/28/2024
the one and only place I went dress shopping. found the dress of my dreams here and the team made it easy and effortless. they gave me contacts of where to take my dress to get it ...
altered and I was extremely happy with who they recommended.
Victoria S
5.0
6/26/2023
My experience dress shopping at Abigail Bride was amazing. Their selection truly has something for everyone, without feeling overwhelming. This was the only shop I went to because ...
I found my dress on the second trip. You have the whole shop to yourself during your appointment, and I never felt like I was being pushed or persuaded to make a decision. They don’t have in-house alterations but they made great recommendations and even gave me a discount card for the place I ended up going for alterations.
Emma P
4.0
3/22/2023
I visited Abigail Bridal back in August 2021. They have a unique range of dresses that are all very stunning. I felt like I was being listened to and I found my dress very quickly!...
My only critique is that we were told we should order the custom sizing for an extra $200, and when the dress came in it was not fit to me as it had been implied. I understand this is not their fault, and falls mainly on the designer, but I would recommend it not be suggested if it does not come in fitting. Besides this, I absolutely loved that it is a small business and that you are the only bride in there, it made the experience so special.
Daniella M
5.0
12/12/2022
I cannot say enough about Abigail Bride. The very best boutique I have ever encountered. They go above and beyond for their brides .. you are not just a customer to them, you are a...
person! My dad was very ill when I was starting to look at wedding dresses, and I was unable to go to boutiques to look at dresses. Abigail Bride not only let us try on dresses at home, but they also came and helped me try on the dresses! It is something that is unheard of in this industry. I made sure that when I was going to buy my dress, I had to buy from them because of this amazing gesture. They gave me the greatest gift - I was able to try on dresses with both of my parents there and my dad got to see me in my wedding dress. There are no words to describe what a special experience this was.
Nancy H
5.0
12/01/2022
I wanted to share my experience as a mother going to Abigail Bride. I have 4 daughters and have been all over the place with them. We got introduced to Abigail's when we needed a...
veil for my 3rd daughter, she ended up with a beautiful customized veil, by Emily (the Owner). Emily has an eye for fashion and is very artistic... Because of such a great experience, my 4th daughter wanted to purchase her dress there. Both Emily and Gail were there at the appointment, and it was the best experience ever! We could actually look through the dresses!!! Yesterday we went to pick up her Wedding Dress, and yet again, another great experience with Gail and Bridget. I will tell you that Abigail's service, communication, promptness, easy-going attitude, great advice, and no pressure was 100% seamless. My heart was fulfilled when I saw how happy my daughter was, knowing what her 3 sisters went through at other bridal stores. They all got to experience the vast difference in Abigail's Bridal. I want to share my experience with everyone I know, because Abigail's are worth coming in for. They have a lot of offer!
Jennifer M
5.0
11/05/2022
Had the best experience at Abigail! There are plenty of beautiful gowns and the whole process was smooth and enjoyable. Recommend if you’re looking for a gown that doesn’t feel so ...
traditional.
Giada Z
5.0
11/01/2022
We had such a great experience at Abigail Bride. They found all the dresses based on pictures I showed them and were such a nice group to work with! Highly recommend using them!
Cynthia1 O
5.0
10/31/2022
I had a great experience at Abigail Bride! So great, that's where I bought my dress! They do not rush you at all, they have a relaxed atmosphere and they are extremely supportive.
Brynna H
5.0
10/28/2022
I couldn’t imagine finding my dress anywhere else! I sought out Abigail Bride because they carried a designer I loved. Everyone was so pleasant and the store is beautiful! Such a g...
reat experience with great people.
Carolyn G
5.0
10/25/2022
Amazing experience with Abigail Bride from start to finish, loved working with Bridget during my try-on experience, she let us stay longer than our original appointment which was s...
o helpful in making my final decision! Also had a great experience during my try-on and pick up, they even rush ordered a belt for me and gave me an excellent recommendation for a tailor to do my alterations in Red Bank. Fantastic communication and service throughout! Cannot say enough amazing things about this team! Thank you all! :)
Colleen C
5.0
10/25/2022
Abigail Bride provides such a fun, comfortable and intimate dress shopping experience! I love how all appointments are one bride at a time so you can take your time, relax, and enj...
oy the process! A great experience in the wedding planning process - I cannot wait for my dress to come in!
Cassidy M
5.0
10/24/2022
I purchased my wedding dress at Abigail Bride and it was an amazing experience! The shop is so cute and I loved that we were the only appointment there. The girls that worked there...
were very nice and helpful. I HIGHLY recommend coming here.
Jamie C
5.0
10/24/2022
A small bridal shop with a good variety of wedding dresses to choose from in style and budget. The owners are quick to respond to any questions you may have and are very kind.
Hope M
5.0
10/24/2022
An absolutely magical experience! The shop is beautiful, immaculate and well-organized. Gail and Emily were lovely to deal with and so helpful in steering me toward the perfect-for...
-me gown that fit both my budget and tight time frame - less than 4 months! They were also very helpful with vendor referrals, notably a high-end tailor to whom I could entrust my beautiful ANDi dress for altering. Being NYC based prior to the pandemic, I had no idea where to go in NJ, so that too was also a big stress buster.
Alexandra Jade T
5.0
10/24/2022
I had the best time dress shopping here!! Gail & Bridget were so helpful and accommodating - I brought a literal entourage to shop, lol, and we were the only ones in the store, whi...
ch I loved! I will recommend them to everyone!
Chelsea B
5.0
10/22/2022
Had such a lovely experience here and would recommend anyone looking for a more intimate dress shopping experience to come here. My mom and I were the only ones in the shop and it ...
was so relaxed and comfortable.
Elisabeth M
5.0
10/22/2022
I had a wonderful experience at Abigail Bride! It was a very intimate and comfortable setting. I loved being the only bride there because it felt very personalized. The dresses the...
y have to offer are beautiful and unique which was a perfect fit for our Key West wedding. Also, Emily was so nice to work with, she made me feel very comfortable and myself while trying on dresses.
Jenna F
5.0
10/21/2022
Abigail Bride really made picking out my wedding dress so magical. Alexa helped me out so much and listened to everything I was hoping to find in a dress. I went from pulling a bun...
ch of dresses to narrowing it down to 3. Finally the last one of the three I tried one we all just knew. Gail emailed me separately as well so my experience has been just wonderful. And I cannot wait to wear my dress come next year!
Julia D
5.0
10/21/2022
Amazing shop with a great selection. Very welcoming and upbeat environment. Found my dress here after searching all of NYC. Can’t recommend it more!
Susan G
5.0
10/21/2022
From the moment my daughter and I walked into this beautiful, cozy storefront we began to exhale. Lex and Bridget were amazing, very attentive and we had a great afternoon trying o...
n stunning gowns!
We purchased a beautiful Made with Love gown and left with a smile!
alexandria m
5.0
10/21/2022
I had an absolutely amazing experience at Abigail Bride. It only took one trip and less than an hour to find my dress. They had a great selection, the space was super intimate and ...
cozy. It was a one on one appointment, they were flexible with my schedule and communicative. Highly recommend!
Shannon R
5.0
10/20/2022
I had the best wedding dress shopping experience at Abigail's out of any of the stores I went to. They were kind, patient, and so helpful throughout each of my appointments. They m...
ade sure I found the right dress for me, even though it took 2 appointments and some emails in between. The space is beautiful and they have unique dresses that I didn't see a lot of elsewhere. Thank you Abigail's!!
Jamie Y
5.0
8/19/2022
This was by far the best experience I have ever had and/or witnessed! The store is absolutely beautiful, with so many amazing options it was almost hard to choose! Emily and her st...
aff were so warm, welcoming and accommodating. They offered the best advice and were able to figure out what I wanted without me being able to explain it! They say when you know you know, as soon as I put on the dress that Emily actually pulled for me I instantly fell in love. And she even helped me come up with the best alternative so that I get to have the best of both worlds and please everyone… I’m telling you the girls at Abigail Bride are AMAZING!!! I also LOVED the fact that it was just me and my crew, no other brides just me, having the salon to ourselves made the whole experience that much more special, and I really appreciate that they do that. I highly recommend every bride to go to Abigail Bride, I promise you, you won’t regret it and you will walk out finding the dress of your dreams! I am honored to be an AbiGal!!!!
Carol B
5.0
7/07/2022
I can honestly say that it was a pleasure to shop at Abigail Bride. The relaxed atmosphere and warm welcome you get was a pleasant change. The salon is beautiful, and it makes yo...
u want to kick off your shoes and relax and enjoy the moment. When I accompanied my oldest daughter to her bridal appointments, they seemed to rush you and made you feel you are just a number. My youngest is getting married in seven short months. This could be a bit stressful. To add to this, she did not have a clear vision on what silhouette dress she was looking for. I though for sure she couldn’t find a dress in one night. I didn’t realize the appointment was ninety-minutes. Most salons only give you an hour, so it was a pleasant surprise. Emily and her staff are very patient and so accommodating. My daughter tried on the different style dresses until the decision on the silhouette was made. Once Emily got my daughters vibe, she nailed it!!! Emily found her the perfect dress! She gave us ideas without being pushy in any way. You could tell they love what they do, and they do it well! The happy tears and champagne were flowing. I would highly recommend Abigail’s. Thank you, Abigail’s, for making one stressed out mother of the bride a lot less anxious! Also, a girl that I work with on another floor came up to show us her wedding gown. The picture was of her in one of the gowns that my daughter tried on and I recognized the room. It was from Abigail’s. She also loved her experience there!
Rachel C
5.0
6/30/2022
I cannot say enough good things about Abigail Bride! This is not your typical bridal store, it is so much better!! Between the relaxed atmosphere (we were the only ones in the enti...
re store!) and the wonderfully sweet ladies that work with you to help you pick your dream dress, I would highly recommend if you are looking for a variety beautiful and unique wedding dresses without the pressure! Thank you again, can’t wait to wear my dress!!
Julia B
5.0
5/19/2022
After going to one of the "mega" bridal stores and feeling overwhelmed walking into Abigail was the best calming feeling. The shop is super friendly. You are able to actually walk ...
around and look at the dresses yourself and it's just you and the bridal consultant in the shop. I found my dream dress and they referred me to an amazing seamstress who did the alterations.
Brianna R
5.0
4/30/2022
I am so truly thankful for the Abigail Bride team! Authentic and personalized- the boutique atmosphere, the staff, and the selection of gowns exceeded all of my expectations! Gail ...
is so down to earth and was a pleasure to work with. I felt valued and respected from my first email, to the day I picked up my gown. Thank you Abigail Bride!!
Juliet C
5.0
1/24/2022
Abigail Bride was by far the best dress shopping experience I had! For our appointment, it was just us and Emily the owner. You can tell that she really loves everything bridal and...
fashion. She was so sweet, kind and genuine which made my nerves about dress shopping instantly calmer. In addition to enjoying the shop's general energy (bare feet, eclectic vintage decor, etc), I really loved that their appointments are private. Being able to shop with all of my loved ones (no maximum number of guests) without any distractions or navigating around other brides was awesome.
Abigail Bride really creates a unique and personal dress shopping experience that is absolutely unforgettable. I'm so glad I was able to say yes to the dress here!
Tatyana L
5.0
12/22/2021
They were so welcoming and made my experience amazing! No matter what, they made me feel beautiful and did a wonderful job politely navigating the opinionated guests that had acco...
mpanied me. They have such amazing dresses as well! You must come here!
Chandler D
5.0
12/21/2021
I couldn't say enough good things about these ladies and the shop!! I found my absolute dream dress...not to mention the very first dress I every tried on. And I had to come back a...
nd bring it home with me, these ladies made everything so personal and special. I couldn't thank them enough!
YOU will not regret it, go bring your dream dress home with you too!!!
Angela C
5.0
12/21/2021
It was a great, private experience! The shop was beautiful and calming. The staff really knows their stuff and helped me find a dress that absolutely loved.
Nicole W
5.0
12/20/2021
There is nowhere else I would have even considered buying a dress ! The boutique is quaint and the girls working there are fabulous. We had the most wonderful time. I highly highly...
recommend Abigail.
Cali C
5.0
12/20/2021
I cannot say enough good things about Abigail Bridal!! My experience with them was nothing short of incredible. Their dress selection is next level and their service was amazing. T...
hey helped me find the dress of my dreams and made me feel so comfortable and beautiful throughout the entire process!!
Kim S
5.0
12/20/2021
Picking out your wedding dress is arguably the most important wardrobe decision you'll make in your entire life! No pressure, right? Emily, Gail and the team at Abigail Bride get t...
his! They were so lovely, organized and approached every interaction and conversation with the kindness and excitement of someone picking out their wedding dress for the first time. I always felt like I was in good hands. Their selection was phenomenal and offered a wide array of pricing tiers - which is not typical of a boutique store - and I really appreciated this flexibility. I would absolutely recommend them, and I'm already trying to figure out a reason to go back in and do some more shopping (anniversary dress???).
Liz B
5.0
12/20/2021
I wanted a Truvelle dress, and Abigail Bride was the only shop anywhere close to us that carried that line. I had a wonderful experience with Abigail Bride. All of the dresses I tr...
ied on were beautiful, and they made me feel great in them. The experience was different and better than any other bridal shop I visited. Sure enough, I got a Truvelle dress and it was well worth the drive!
Laura L
5.0
12/20/2021
My cousin/maid of honor booked me an appointment at Abigail Bride to look for my wedding dress not knowing much about the store before hand. We were so incredibly happy with the se...
rvice and attention they gave to me. They are a mom and daughter duo and made us feel like family. They actually picked out the dress I said yes to!! If you are looking for an intimate experience at a beautiful, local shop, I recommend booking an appointment.
Carly C
5.0
10/17/2021
I cannot say enough great things about Abigail Bride. From booking my appointment to being greeted by name at the front door, this boutique is a true gem. I had the entire store to...
myself, with my mom and sister. They had comfortable couches for my guests to sit on while I tried on more than 10 gowns. They were patient, not pushy, and extremely knowledgeable. I did not feel pressure to speed up the process and their patience helped put me at ease. I found my perfect dress and am thankful for the entire experience at Abigail bride.
Katie S
5.0
6/22/2021
The women of Abigail's Bride are outstanding. They put the bride, her thoughts, and her best interest above all. They make you feel like the special bride you always dream of, on t...
op of having the most beautiful dresses. The perfect place to find your perfect dress! I would recommend Abigail's to anyone and everyone.
Jenn G
5.0
3/05/2021
Had the absolute BEST experience! Emily & Gail were so helpful, sweet & amazing to work with. They had a great selection of dresses & their store was super clean & cute. Loved the ...
laid back feel & felt like they totally understood my vision. Truly had the best time! Can’t thank them enough & I am so so excited to get my dress!
Sydney S
5.0
1/21/2021
I had the best time shopping for my wedding dress at Abigail Bride back in August. At the time, I had already been to 4 other dress shops and was very discouraged by the whole proc...
ess. But, that quickly turned around when I went to Abigail Bride! The vibe is so relaxing, the space is beautiful, and the staff is so welcoming. So many of the dresses fit my vision of a unique bohemian look. I immediately fell in love with the Made With Love line they carry there. My dress consultant, Lex, was so helpful and let me walk around the shop picking as many dresses as I wanted to ensure I was happy with my choice. In the end, I did go with a MWL dress and couldn't be happier! I would definitely recommend this shop to everyone.
Angie L
5.0
12/30/2020
I wanted something dreamy and a bit off the beaten path for my wedding dress, and I knew from the selection Abigail Bride carried that it would perfectly fit my vibe. Emily was gre...
at to work with - such a calm, low-pressure environment compared to other dress shops I visited. I love my dress and would recommend them to any future bride!
Amy G
5.0
11/02/2020
I had the BEST experience at Abigail and I can't recommend them enough. I went here after a horrible experience in Red Bank and was pretty anxious after that, worried I would have ...
a similar negative experience. However, Emily & Gail were WONDERFUL. They let me come in (after having to cancel prior due to a family illness) with my MOH and friend. I was able to shop around, try on stunning gowns and felt so special. I explained that my mom was sick with cancer and recovering from a very invasive surgery. They knew I wanted to look and come back with my mom when she was able to. They helped me find the one and allowed me to come back with my mom so we could have that experience together as well. They were attentive, listened to what I was interested in and helped me navigate something I never thought I would experience. I would absolutely recommend Abigail to anyone looking for dresses that are not as traditional, but absolutely stunning. I found my dream dress there, and my wedding song played when I tried it on for the first time - talk about a sign! When I went back to pick up the dress with my friend, they were just as excited and just as helpful as the first time I met them. I honestly can't say enough lovely things about Abigail & I love my dress!
Skylar B
5.0
10/24/2020
Highly recommend !! The dresses here and so beautiful and unique. Emily & Gail are amazing and were so accommodating. I was so happy to say yes to my dream dress here.
Marguerite N
5.0
10/20/2020
I had such a wonderful experience at Abigail Bride. Emily and her mom were both there for my appointment and they were such a cute pair to work with. I was able to bring my sisters...
, mom, future mother in law, and my aunt to the appointment which was really nice. It's also a smaller boutique so you get a much more intimate vibe when you're there. They were amazing during the entire appointment and always super responsive following up. I would highly recommend Abigail Bride, it was a really wonderful experience!
Brittany G
5.0
10/20/2020
Emily and Gail from Abigail Bride are fabulous! I had the best experience shopping for my wedding gown. This was the first and only bridal shop I went to, and I found my dream dres...
s. Highly recommend Abigail Bride!
Trisha Y
5.0
10/18/2020
Emily and her mom made my wedding dress shopping experience take a completely 360. In the other shops I had been to, I didn't feel like anyone got my vision, I felt rushed, and the...
re were many people around that I felt like I was being watched. Abigail bride has dresses that are completely unique and hard to find and that totally fit my vision. While I was there my crew and I were the only ones in the shop. We didn't feel rushed, I felt understood, and it seemed like Emily joined in my experience not just to make a sale but because she truly cared. She made me feel so comfortable even though I was nervous about my body in some of the dresses, and when I found my dream dress, I truly felt like she was genuinely excited for me. They talked me through everything, and kept me updated on the progress when there was a delay in production, and even though the pandemic they were gracious and accommodating. I couldn't have asked for a better experience and I could not recommend anyone else!
Response from Abigail Bride on 10/18/2020
Thanks so much Trisha!! We love you too! Send us photos!! :)
Jenna K
5.0
10/17/2020
Abigail Bride gave me the perfect wedding dress shopping experience! Emily was so helpful and they have a gorgeous selection .. I can’t wait to wear my dress!!
Response from Abigail Bride on 10/18/2020
Thanks Jenna!!! Don't forget to send us pictures!
Gretchen A
5.0
10/17/2020
From the moment I walked into Abigail Bride, I knew I was going to have an incomparable experience. I was able to bring my mom, sister, and several bridesmaids (precovid- unsure if...
this changed with restrictions indoors). we had the entire place to ourself and I felt so at ease with Emily. I never ever felt rushed or pressured. She allowed me to tour the store and try on as many dresses as I wanted. Then, when I narrowed it down I tried a few on again. This was my first experience trying on dresses so I knew I wanted to be sure I had found the one (which I had!), so I went elsewhere too. NOTHING COMPARED. Not only did I find my dress there, my experience at Abigail Bridal was easily one of my favorite party’s of wedding planning/ experiences. Their dresses and styles are eclectic, affordable, and the quality is outstanding. I LOVE my dress and I LOVE Abigail Bridal. Unmatched experience and bridal shop!
Response from Abigail Bride on 10/18/2020
Thank you Gretchen! xo
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