Approachable Wedding Planning and Design in Austin
$3,250 starting price
AUSTIN & TEXAS HILL COUNTRY
Service area
Jennifer Ashford
OWNER
Typically responds within 24h
AWARD WINNER (6X)
Thanks to recommendations from couples on The Knot
Based in Austin, TX, Altar Ego Weddings helps couples see their fantasy wedding become a reality in an approachable way. Committed to making wedding planning a stress-free process, their team of experienced event planners balances right- and left-brain skills to craft an unforgettable day. With all the details accounted for, couples can focus on immersing themselves in their wedding.
Founded in 2007 by Jennifer Ashford, Altar Ego Weddings believes that weddings should not be stressful. Responsive and sensitive to the couple’s wishes, their planners are organized and are experts at putting together gorgeous decor. All their wedding planners have been trained by the Association of Certified Wedding Planners, ensuring professionalism and high standards in their work.
Able to design a wedding in all sizes and styles, they coordinate nuptials with exceptional implementation. Logistics meet artistry, allowing for weddings that run smoothly and are arranged with taste and charm. Composing a wedding with refined details, all beautifully planned for and executed, allows your wedding to become a singular experience to stand out for the rest of your lives.
Altar Ego Weddings provides three different packages from coordination, also known as day-of or month-of, to full-service wedding planning. They can customize packages as well since they understand each couple may need something different from their wedding planner. The intricacies of weddings can be overwhelming but they organize all the details, from budgeting to arranging vendors, while designing a cohesive wedding-day experience. In every package, they offer individual vendor recommendations and access to an online planning platform for managing the wedding planning process, which helps couples stay organized and on track.
Woman-owned Business
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Details
Planning
A la Carte Wedding Planning
Budgeting
Day-Of Coordination
Full Service Wedding Planning
RSVP Tracking
Wedding Design
Wedding Activities
Getting Engaged
Engagement Party
Rehearsals & Parties
After Party
Bridal Luncheon
Bridal Shower
Couples Shower
Engagement Party
Rehearsal Dinner
Welcome Party
Wedding
After Party
Ceremony
Cocktail Hour
Day After Brunch
Reception
Rehearsal
Rehearsal Dinner
Awards and Affiliations
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Meet the team
Jennifer Ashford
Owner
I'm Jen Ashford and I founded Altar Ego Weddings in 2007 to help engaged couples have a stress-free wedding planning process. I'm blessed the business has grown so much in the past 17 years! Austin is a top destination wedding location in the United States and couples from all over come here to get married!
Nothing makes me happier than a worry-free couple having a blast on her wedding day! I'm often asked what kind of wedding I specialize in. My only answer is, "all of them." Weddings can be big or small, any and every color of the rainbow, modern, classic, rustic, whimsical or even off-the wall!
Availability
Reviews
4.9
out of 5.058 reviews
Your trust is our goal. Our community relies on honest reviews to help you make those big decisions with ease.
Review Summary
This AI-generated summary is a snapshot of this vendor's ratings and feedback.
Altar Ego Weddings, led by Jennifer, receives glowing reviews from couples who praise her exceptional service, organization, and dedication throughout the wedding planning process. Reviewers highlight Jennifer's professionalism, responsiveness, and ability to handle vendor communications with ease, ensuring a stress-free and flawless wedding day. Jennifer's team is commended for their seamless coordination, allowing couples to relax and enjoy their special day while receiving top-tier service. Altar Ego Weddings is highly recommended for couples seeking a knowledgeable, efficient, and personable wedding planner to bring their vision to life.Review photos
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Nicole H
5.0
4/19/2025
If you want to be stress-free on your wedding day - or throughout the entire experience then Jennifer is absolutely your girl! She and I went through some... difficulties with our original vendor team, and before I even had a chance to stress she was presenting me with backup options, reaching out on behalf of my event and ensuring we had the best vendor team possible at every moment. Her planning website is full of incredible resources for you to manage all the moving pieces of planning a wedding, and she is extremely responsive for any questions or concerns at any time! I was able to be completely stress & (mostly) decision free all week leading up to my wedding, because I knew that Jennifer and the team had everything under control. If you are looking for someone to be honest, on top of it and ensure your event goes off exactly as planned - please consider Altar Ego Weddings and you will not be disappointed! Thank you Jennifer for everything - we could not have done it without you!!
Belle B
5.0
3/03/2025
Jennifer is YOUR gal!
From our very first interaction with Jennifer at the Ma Maison open house to our final send-off on our wedding night, she was nothing short of exceptional. Professional, personable, and incredibly dedicated, Jennifer went above and beyond to make our wedding day truly unforgettable.
Although we hired Jennifer for month-of and day-of coordination, she was an invaluable resource throughout the entire planning process. She was always responsive, transparent, and willing to help with vendor communications, timeline organization, and every little detail. On the big day, she ensured all of our vendors were on time, fully prepared, and knew the flow of events, allowing us to be completely stress-free. She even navigated our unique family dynamics with grace and understanding, making potentially tricky moments seamless and comfortable.
Jennifer’s energy and enthusiasm brought such a fun, positive presence to our reception—my bridesmaids adored her just as much as I did! She and her team made sure everything ran smoothly, and we are beyond grateful for their support.
If you’re looking for top-tier, class-A service, Alter Ego Weddings is the planning team you want by your side. Thank you, Jennifer, for making our day absolutely perfect!
-The Hicks
Any questions?
Alex A
5.0
11/17/2024
Finding the right planner for your wedding can feel overwhelming—it truly can make or break your big day. Well, let me tell you, we hit the jackpot with Jennifer Ashford from Altar Ego Weddings! From our first meeting, we knew she was the rockstar we needed to bring our vision to life.
Jennifer was incredibly conscientious of both our needs and our budget, making magic happen every step of the way. She worked seamlessly with Memory Lane's owner, Bobby, to ensure our day was absolutely stunning and everything I had dreamed of. There wasn’t a single question or crazy idea she couldn’t handle—she made us feel so heard and special throughout the entire process.
Her organization and calm-yet-commanding presence on the day of were unmatched. She struck the perfect balance of chill and focused, making sure every detail was executed exactly as we envisioned. I was even able to fully relax the day of (which is not easy for me—I’m usually pretty anxious!) because I knew she had everything under control.
Jennifer’s day-of assistant was also phenomenal—so sweet and helpful the entire night. Together, they made our wedding day run like a dream, and I genuinely felt no stress, just pure joy.
If you want your wedding to be magical, stress-free, and expertly executed, I cannot recommend Altar Ego Weddings enough. Jennifer is simply the best, and we’re so grateful for her and her incredible team!
Amanda H
5.0
10/03/2024
I cannot recommend Jenn at Altar Ego Weddings enough! From the start, her experience and knowledge were clear. She has the best contacts in the business, and she helped me build an incredible vendor team for my wedding. While I wasn’t someone who dreamed of my wedding since childhood, I did have a vision, and Jenn brought it to life while ensuring we were good stewards of our budget.
Jenn was a pro at handling tough conversations with vendors, providing clear feedback when needed, and reviewing contracts to ensure everything was in our best interest. Her negotiating skills helped us secure great deals, and she kept me organized with payment deadlines, form requests, and every other detail I would have overlooked.
The planning process had its stressful moments, but Jenn was my biggest supporter and advocate, always reminding me to focus on the bigger picture—marrying my husband. In the end, she wasn’t just a planner but a true friend and accountability partner throughout the entire process. On the day of the wedding, Jenn was organized, calm, and collected, which helped immensely when I was feeling scattered and stressed. I truly couldn’t have asked for a better planner!
Cassidy P
5.0
7/08/2024
When it came time to choosing a wedding planners I knew the importance of choosing the right wedding planner, and from the moment I finished my first phone call with Jen, we knew she was the perfect fit for us. Jen's clear communication, organization, knowledge, and just making you feel at ease during the planning process makes her seriously the best!
Planning a wedding can be overwhelming, but Jen's resources and constant reassurance and availability via phone/text/email made everything so much easier. Thanks to her expertise, our wedding day went off without a hitch. She handled every detail flawlessly, ensuring that we could relax and really enjoy every moment of our wedding. She also is the best bodyguard when you need one on your wedding day ;)
In the end, your wedding is the biggest party you'll ever throw, and investing in Jen's services was absolutely worth it. She took a huge load off my shoulders and allowed me and my now husband to truly enjoy the wedding day! Jen is an outstanding planner, and we couldn't be happier with her work and how the day turned out!!
Halle P
5.0
5/24/2024
Working with Jen was the best decision we made! Even from my first phone call with Jen, I could tell how professional, experienced, and passionate she was about what she does. She was super receptive to our vision for the wedding and made everything go beyond anything we could have ever wished for! Even though we were planning our wedding from out-of-state, Jen made the process so seamless and stress-free. It ended up raining on our wedding day and Jen was able to pivot the entire wedding day less than 24 hours before it began - and you never would have guessed it was plan B because of how intentional and beautifully everything came together. It was the happiest day of our lives and I know that we have Jen to thank for that!
response 05/24/2024
Halle and Lucas, I'm so grateful you trusted me to bring your wedding day to fruition. It...
was a joy working with you and I'm thrilled that you're happy. Many blessings for a wonderful marriage!
Sarah F
5.0
4/18/2024
It is hard to put into words how important it is to choose the correct wedding planner/coordinator. The minute we got off the phone with Jen, we knew she was our type of person. Jen communicates clearly, is heavily organized/detailed, and honors FUN. Planning a wedding can be stressful, but having the resources she provides and the open line of communication made my entire process run so smoothly. At the end of the day, your wedding is going to be the biggest party you ever throw and it is 100% worth the investment in Jen to help you take some of the load off and ENJOY the process.
Meg R
5.0
3/05/2024
Jen is the best, simply put. Her services are cost effective and her efforts are beyond what I had ever hoped for. She thought of things that I would have completely forgotten, she went the extra mile to fix a decor issue two weeks before my wedding, and she never made me feel needy or stressed. Jen anticipates the needs of her couples and excels at helping create the best wedding weekend possible. Thank you, Jen we are truly and forever grateful! With love and Steely Dan, M + C.
Heather D
5.0
1/02/2024
We booked Jennifer as our Day of/month of coordinator and she was amazing!! I cannot recommend her enough for all your wedding planning and/or coordination needs. In hindsight we probably should have done full service because our wedding day went off without a hitch! Everything was handled professionally and efficiently! As part of her coordination services she allowed us to email her questions all year and she reviewed contracts for guidance and that was invaluable. Her wedding portal checklists also helped me stay organized throughout the year I was wedding planning. Seriously hire Jen! She is THE BEST. You won’t regret it.
Lesley B
5.0
11/27/2023
I am so thankful we chose to work with Jen and Altar Ego Weddings! Jen made our day absolutely flawless! She was organized and on top of everything! As an overly anxious person in general, I literally was not worried about one detail day of. I knew Jen would take care of everything. She was so sweet and kind and I could not have asked for my wedding day to go any better! Whether you need all the help or just the final day of details, Altar Ego Weddings is a must have on your special day!
Cynthia C
5.0
11/11/2023
I cannot express how much I absolutely love Jennifer and her team. She stayed on top of everything, she handled everything we couldn't (we live in AZ), brought our vision to life and listened (priceless). Simply put, she was just a wonderful person to work with and for us, we didn't just hire a planner, we hired a professional and she's pretty good at it!
B N
5.0
10/24/2023
We are so grateful for everything Jen did during the planning process for my daughter’s wedding. She is the ultimate professional and communicator, has an unbelievable knowledge base of information about wedding venues and vendors, and has developed a comprehensive set of tools to be used throughout the process. We do not live in Austin so having everything available online was so helpful and we could add information or check details from anywhere. There was no stress and no drama on wedding day because Jen had contacted all of the vendors, verified all the details and prepared a timeline that everyone could follow down to the minute. The wedding was beautiful and the whole family was able to relax and enjoy all of the special moments throughout the day and evening.
Lori E
5.0
9/15/2023
I can’t imagine how I would have planned our wedding without Jen! She was thorough, organized, responsive and patient with my endless questions. The portal she provided us with for managing our budget, contracts, checklists, and vendor recommendations made navigating the planning process so much easier. And once we got within a month of the big day, she took over handling final details with vendors, creating a timeline for the day, and taking so much of the last minute stress off of our shoulders (even as we were all dealing with covid!). Jen’s attention to detail allowed my husband and I to be fully present and in the moment throughout our wedding day, and made it one we won’t ever forget. Even our family and friends commented that Jen delivered a seamless experience! I can’t speak highly enough of working with Jennifer Ashford and Altar Ego Weddings!
Julie R
5.0
6/14/2023
Altar Ego is without a doubt the best purchase of my whole wedding! Jennifer is professional, wise, has a great attitude, and helped me navigate the wedding process with so much grace. There are a lot of wedding planners, but no one has the experience and brainpower that Jennifer has! I’m so thankful for her and her amazing team! After the whole wedding planning process I feel like she knows me and understands me as much as anyone!
John M
5.0
4/25/2023
We worked with Jen to plan our wedding in September 2022, and picking her as our wedding planner was one of the best decisions we made. We purchased a “guide” package, and I think we certainly got our money’s worth of help from her (and then some). I can’t comment on how Jen compares to other wedding planners in Austin (since I only plan on getting married once!). But I can comment on how phenomenal it was to work with Jen, and how I have a hard time thinking someone else could do it better than her.
For my wife and me, the two most important traits we wanted in our wedding planner were effective communication, and an enjoyable personality to work with on wedding day. When we first interviewed with Jen, we quickly knew that Jen would easily check both those boxes. She wonderfully blends a joyful, friendly personality with diligence and professionalism. Sure, other planners were less expensive, but even after our initial consultation we knew that we were getting a fantastic planner with her, well worth the price.
Right off the bat, I was impressed with Jen’s organizational skills. She provides her clients with a virtual toolbox of documents/slides which have every little detail of the wedding laid out. She included helpful timelines, organized structure to manage your contracts, advice on rehearsal dinner locations, and much more. You get this level of professionalism with Jen, since she’s been in the industry for so long. And if you’re like me, you will have thousands of questions throughout the planning process - Jen answered them all, always in a timely manner. Since we purchased the “guide” package we didn’t get much direct planning from Jen before our wedding week (we had her handle the transportation, which she did wonderfully), but all the advice/responses to our questions were incredibly useful.
Her experience in wedding planning made the biggest difference on our actual wedding day. For her and her team, managing a wedding is just another day - and that’s important! Because you don’t want your wedding planner to be stressed at all, because then you’ll be stressed. And with Jen, she and her team have the experience and confidence to seamlessly manage your wedding day, so you don’t end up worrying about a thing. And at the end of the day, that’s why you get a wedding planner - so that you don’t have to sweat the details, and can instead focus on your special day with your spouse, together. That’s what we got with Jen, and we couldn’t be happier with how our wedding day turned out.
Here’s some of the ways she went above and beyond for us:
1. Maintained excellent communication throughout all our planning (including while she was moving & had COVID!)
2. Dealt with our transportation company running over the church’s mailbox (oops!)
3. Patiently helped us decide whether we should move our wedding date due to COVID
Ultimately, if you want a compassionate, knowledgable, professional and fun wedding planner in Austin, you go with Jen. And who doesn’t want that?
Natalie W
5.0
4/15/2023
If you are looking for a wedding planner who is well-organized, an excellent communicator, and truly cares about making your special day everything you dream of and more, then look no further than Altar Ego. We recently had the pleasure of working with Jen for our wedding, and we cannot recommend her highly enough.
From the very first consultation, Jen took the time to get to know us and understand our vision for our big day. She was attentive, responsive, and always available to answer any questions or concerns we had. Throughout the planning process, she was extremely organized and detail-oriented, ensuring that no stone was left unturned and that everything was running smoothly.
What really stood out to us, however, was Jen's communication skills. She was always clear and concise in her instructions and kept us up-to-date on every aspect of the planning process. She also took the time to listen to our ideas and concerns and provided valuable feedback and advice, making us feel confident and at ease every step of the way.
On the day of our wedding, everything was absolutely perfect. Jen and her team worked tirelessly behind the scenes to ensure that everything ran like clockwork, leaving us free to enjoy the day with our loved ones. The attention to detail was impeccable, and every little touch was just as we had imagined it. We got such incredible feedback from our guests about just how seamless the entire weekend felt.
In short, Jen is an exceptional wedding planner who truly goes above and beyond for her clients. If you are looking for someone who is organized, communicative, and passionate about making your wedding day the best it can be, then we cannot recommend her enough. Thank you, Jen, for making our wedding day the happiest day of our lives!
response 04/15/2023
Justin and Natalie you were a delight over our year plus of planning. I appreciate your t...
rust in me to execute your vision. You nailed it about my passion about making sure you get to do exactly what you said - be free to enjoy your day without worrying about anything. I am honored to have been your wedding planner and wish you all the years of married bliss! I'll miss chatting with y'all!
Leah K
5.0
3/27/2023
Jennifer was a huge help, and was always ready to be real and up front with the implications of any wild ideas I had. When I struggled to articulate what I wanted, she knew all the right questions to ask to get me there, and when a random emergency struck on wedding day, she went above and beyond to handle the problem without stressing me out.
Sarah T
5.0
1/31/2023
I can't even put into words how wonderful Jen was! She is a spectacular planner and made the whole process stress-free. Every detail was thought of and taken care of, her tools for planning were extremely helpful, and her presence was calming and professional. She is so knowledgable and we took a lot of her recommendations throughout the process. She took such a load off of me, especially the month before the wedding, and my wedding day was absolutely perfect! We loved working with Jen and Altar Ego!
Hannah N
5.0
1/09/2023
Wow wow wow where do I even begin to start with this review. Jennifer Ashford is a WORLD CLASS INCREDIBLE wedding planner. We hired her for her full service wedding package as we were planning the Austin wedding from out of state, and so beyond glad we did. I planned my wedding with her for over 18 months. I’m a very “type A bride” who loves to try new things and she executed everything at our wedding with excellence and answered my thousands of emails over the course of almost 2 years, which was absolutely amazing. We planned a larger wedding ~200 guests, mostly out of town guests, at Addison Grove and knew nothing about planning a wedding nor planning a wedding in Austin. We learned so much from Jen! And it was such a fun process to work with her! Our wedding had all the “things”- Photographer, Videographer, Content Creator, String Band, DJ, Catering, Bar, Photobooth, Desserts, Florist, Beer Donkey’s, Fireworks, Getaway Cars, Charter Buses, Full Glam team, Rentals, And more- and Jen managed each and every vendor with excellence, taking us along for the journey throughout the whole process. I really don’t know how she does it all on top of having younger kids but she is really the best in the business. Jen is one of those planners who always will support your goals and dreams you desire for your wedding, while maintaining what’s realistic and execution-able. She tells you the “really really” and makes sure you make smart and educated decisions for your wedding day. Jen not only was able to deal with my “type A bride” many asks, but also balanced our demanding parents asks in parallel and made sure we as the couple’s voice was represented. She was always on top of her email and communication clarity, speed, and actionability was superb. Her wedding network within Austin is also outstanding- far better than most planners. She’s highly connected with all the vendors and her years of wedding planning experience show in her work- and she will make sure your day is perfect with the perfect vendors for your specific needs. Every single vendor we worked with, as recommended by her, was incredible. She also was always open to trying new things and new ideas for the wedding that were different than the average wedding and was willing to be creative and flexible with the vendors to make our dreams happen! And trust me we had a lot of out of the box ideas we learned from social media that stretched vendors to think differently! Above all else she was a joy to work with! She’s a wonderful person, has a good sense of humor, and is so kind and caring. I felt like she was such a good friend by the end of the process. I’m going to miss working with her, and hope you hire her so you can enjoy this wedding process as much as I did. Thank you Jen for everything you did for us! Our wedding was the most wonderful day of our lives, with everything we could have ever dreamed of!! The wedding was executed flawlessly and we had the time of our lives. We will never forget all you did for us!! And will miss you so much!!
Highly highly recommend Jen for your wedding planning needs, our INCREDIBLE wedding day would not have been possible without her. She’s the best in the business!!
Sarah W
5.0
12/04/2022
Jennifer was an amazing coordinator and I can honestly say I wouldn't have been able to pull it off without her guidance and assistance. She was an incredible asset to have on my side as a bride and made me feel heard and helped me to create the wedding I wanted. Truly a great experience and a great person to have on your wedding team.
Paige D
5.0
11/03/2022
Jennifer was absolutely wonderful to work with for our wedding. Her planning tools were incredibly useful, she was extremely thorough and did everything in her power to make sure I didn't have to stress during my wedding day. As soon as she stepped in as my month of coordinator I felt all my stress go away and knew everything was in great hands. The entire day was so seamless and resulted in us having such a fun night. Jennifer, thank you so much and to anyone looking for a planner - this is a no brainer.
Paula U
5.0
10/22/2022
Jennifer did such an amazing job on my daughter's dream wedding. She listened to our ideas and just managed everything for us on the day of. She took such a load off us and everything just went perfectly. I cannot recommend her enough. You would be wise to choose them to help with your big day.
Magda D
5.0
10/21/2022
Jen with Altar Ego was such a blessing the month before our wedding. We selected all our vendors on our own and signed up for only the month before and day off service. Let me just say the attention to detail was amazing. We eventually added the design service and so glad we did as the reception was everything we imagined and more. We also had the reception cocktail hour entertainment have to pull out last minute and Jen hooked us up with a great quartet, and she helped me find a wedding cake only 3 weeks before the wedding. I can truly say I enjoyed my entire wedding day and had absolutely no stress what-so-ever (besides my Latin family being on time to the service ;)... IYKYK).
Stephanie G
5.0
8/12/2022
Altar Ego was the first vendor we booked once we established our overall location. And thank goodness because the resources they provided made it so easy to manage the rest of our wedding planning process. And Jen was genuinely a life-saver on more than one occasion. When we had to change our date by a few weeks (thanks military!) and I was in a tailspin panic, she was able to talk me off the ledge. We initially were working with another planner associated with the company but ended up having to work with Jen for the last 6ish weeks due to a conflict and despite that potential complication, everything went seamlessly. She was great at communicating with us about what needed to be done, giving us tips on things she had seen work or not work, and generally making our day go off without a hitch. The last month before the wedding was still really hectic (not just because of the wedding) but it would’ve been absolute chaos if it wasn’t for Jen. She’s got a great personality and is very easy to get along with, and her experience means she’s got great relationships with other Austin-area vendors, which just makes things even easier for the day of. Roni (Jen’s assistant) is phenomenal too. She made it her mission to make sure we were well looked after the entire day, making sure we ate, pretty much constantly had a drink in hand or readily available to us all night, and ran interference wherever necessary when Jen was tackling something else. Honestly could not have asked for a better team to make our day go off without so much as a hiccup, or at least not one that we knew about - I'd give them ten stars if I could!!!
Katie J
5.0
8/08/2022
We absolutely loved working with Jen. We had to move our date several times and at every turn she was helpful and professional. We used her recommendations for every vendor we ended up booking and together they made the day perfect. Jen will keep your wedding day on schedule and stress free it was remarkable!
Alexis D
5.0
5/16/2022
We had the most amazing experience with Jen, from start to finish. Throughout the whole planning process she was with us every step of the way. She helped with all the finer details and nothing was too much trouble. Jen responded to emails quickly and promptly. She had an amazing relationship with a lot of vendors which made choosing everything so easily. She ensured the wedding was everything my husband and I could ask for. If we could do it all again, we’d definitely book with Jen again.
Nina G
5.0
2/15/2022
It’s no surprise Altar Ego Weddings is the best!!! Jennifer really went above and beyond planning my wedding. She handled every detail and made sure wedding day went without a snag! I told her my vision for my wedding and she she made it all happen; the colors, the vendors, the vibe! All I had to do was say “yes or no,” “this one not that one.” She made it so easy for me! I literally could not have asked for a better wedding-planning experience; I owe so much of my gratitude to Jennifer and the vendors she helped me select! I would recommend her to anyone who wants to have the wedding of their dreams!!! Thanks again Jen!!! Xoxo
Mireya R
5.0
8/30/2021
Highly recommended Jennifer! Jennifer did an amazing job decorating my surprise proposal in Austin, Texas! She was able to make everyone look amazing after raining. She communicated very well with my Fiancé to ensure his vision for the perfect proposal came to life. She provided a “She Said Yes” banner and bouquet of my favorite flowers!
Photography: Mercedes Morgan Photography
Carriage: Fantasia Carriage
Sophie S
5.0
7/25/2021
No matter who you are, I think every girl grows up dreaming of their engagement and sets unrealistic expectations therefore. That is until they meet Jen and see her work. My proposal (with Jen’s help) was story book worthy and truly captured my love and fairy tale dreams. I can tell she listened to my fiancé and focused on the details to make this proposal perfect for only me. I cannot think of a better way to get engaged and am beyond thrilled with my story book beginning. Thank you Jen!
Kathryn S
5.0
7/16/2021
Our wedding was completely flawless because of Jennifer! She had great communication with all the vendors, set expectations and managed everything down to the smallest detail. I can not thank Jennifer enough for allowing all of us to enjoy our wedding stress free!
Kelsey K
5.0
6/29/2021
We asked Jen to be our wedding planner in DFW after she did so AMAZING at my sister's wedding in Austin in 2019. We are so lucky that Jen agreed to come to DFW for our wedding! She is absolutely amazing. Organized, kind, prompt, funny, and all of the best things you need in a wedding planner! Jen was amazing at making sure I stayed calm about the little things that were making me stressed and the day of, I didn't even notice anything that I thought was going to worry me. She did an amazing job making sure everything looked perfect and I didn't have a worry! THANKS JEN!
Lauran D
5.0
5/10/2021
Want to not worry about anything on your wedding day? Hire Jen to be your planner! She was actually a recommendation from a family member in Dallas funny enough who had heard such great things about her even before she moved to Austin! Then come to find out she was also the planner for a good friend's wedding 10 years ago!
Even though we loved our venue for the look/vibe, they weren't easy to work with, but Jen made sure to handle every detail that existed.
Can't recommend her enough, stop reading review, just hire her! :)
Caroline Q
5.0
5/06/2021
Shannon for Altar Ego is AMAZING! I can't even count how many times Shannon calmed me, saved me, and took care of things during our postponed COVID wedding. She literally took care of everything. I was stressed a lot of the time and she helped me so much. I would have been lost planning my wedding without her! Shannon is absolutely amazing, calm under pressure, organized, responsive, kind, and just fabulous. We love her! She even calmed me down on a Friday via text when I was worried about COVID precautions! If you need a wedding planner, I highly recommend Shannon. She is the best!!!! Thank you, Shannon!!
Sara S
5.0
4/26/2021
Shannon at Alter Ego ushered us through the whole Covid bride process with kindness, compassion, and expertise. She was absolutely invaluable to our wedding’s success. She answered every email promptly, no matter how anxious or repetitive, and helped us understand the vision. She wrote a detailed itinerary of the day with NO detail forgotten, but helped us through the entire planning process. She really made the experience flow. We had so much fun at the wedding and reception because Shannon took care of every detail. The event was unforgettable, thanks to Shannon of Altar Ego. As a new mother of the bride, my biggest piece of advice is: hire a wedding planner like Shannon! I was able to enjoy the entire wedding weekend and actually spend time with the people I love most.
Brittany G
5.0
12/15/2020
Altar Ego Weddings absolutely was the key to my stress-free wedding! Jen is amazing, so kind and fun and makes the whole process easy. I truly enjoyed every second of my wedding day, and so much of it was because I didn't have to worry about anything! Jen made sure vendors were coordinated, everything was set-up perfectly, guests had all their questions answered, just flawless. Thank you Altar Ego Weddings for taking such good care of me, my family, and my friends. Can't recommend y'all enough!!
response 12/21/2020
Brittany, you and Paul were a delight to work with! We are so glad we were able to fulfil...
l our mission of creating a stress-free wedding day for you!
Katelyn L
5.0
9/15/2020
The Altar Ego team was phenomenal. I worked with Shannon from February 2019 until September 2020 (postponed our original wedding date in April 2020) and she was incredibly kind, thoughtful, and supportive throughout the entire process. She coordinated all of our vendors seamlessly. I had multiple phone calls, endless emails threads, and a zoom call to ease my mind during the planning process. I couldn't have done it without Shannon. Jen Krause filled in for Shannon on my actual wedding day and she was an absolute dream to work with. She didn't miss a beat when it came to organizing our vendors, setting up, and breaking down/collecting our items at the end of the night. She coordinated all of our vendors on the day-of and allowed us to be completely hands off and enjoy the day. I didn't have to worry about A THING on my wedding night. I would highly, highly recommend the Altar Ego team. Thank you guys again!
response 12/21/2020
Katelyn, we are grateful to have your trust during this crazy pandemic time. We're thrill...
ed you were pleased with our services.
Judy F
5.0
9/14/2020
My daughter’s wedding was absolutely a fairytale event! Covid tried to create chaos several times but Jen kept everything under control. She was cool headed and very responsive to all if my questions and any issue that came up. She was easy to work with and kept us on budget where we needed it. Thank you for a wonderful stress free day of and Lauren and I will never forget it! You helped make her day so very special with your vendor suggestions! They were all amazing! We could not have imagined a more beautiful day!
Meg G
5.0
3/16/2020
Jen is the absolute best! We hired Jen for month-of services, but I feel like that hardly describes how instrumental she was to our wedding planning. My husband and I were planning an Austin wedding from out-of-state, so her prompt email communication and informed vendor recommendations took so much guesswork out of the equation for us. Jen is also an amazing advocate for the couples she works with. When our rehearsal dinner venue closed just three weeks before our wedding, Jen was immediately reaching out to her immense Austin network to help us find a solution in our budget. Finally, Jen helped us design the perfect schedule for our wedding and coordinated all of our vendors so that we didn't have to worry about a thing!
Courtney K
5.0
2/22/2020
Jennifer is AMAZING!!! We hired Jennifer before we even had a wedding venue! I think most people hire a wedding coordinator after they have a date and venue but we loved her so much that we hired her first. She went above and beyond to make our wedding perfect. She really focused on myself and my husband to make sure we were happy. She took all my wedding worry away and allowed us to be in the moment on our wedding day which is extremely important. Not only did she make our wedding day run smoothly but she also answered all my pre-wedding questions and I had a lot of questions. We will forever be grateful that Jennifer made our day so special.
Yvonne S
5.0
2/20/2020
STOP ✋🏽RIGHT Here with Altered Ego🛑 !! Jennifer Is Fantastic!! She was able imagine what I wanted and took it beyond my expectations. I wanted a higher end, elegant, Valentines wedding. We got lavish floral and not just the run of the mill everyday flowers, they had the wow factor! String Quartet, extremely versatile band (Blind Date) that played many genres, Magic Mirror photo booth and Officiant, fabulous dinnerware and linens, photographer, coffee bar, cake, deserts, and bar!! Let’s not forget the Rolls Royce get away car. My husband, family, guests and I were blown away! This was a wedding to never forget! Thank you Jen! Feel free to show pics! ♥️
response 02/20/2020
Thank you Yvonne! I so enjoyed planning your wedding with you. I’m thrilled you are happy...
.
Cole M
5.0
2/18/2020
Jennifer and Altar Ego Weddings were amazing! Thanks to Jennifer, we didn't have to lift a finger on our wedding day. She was so organized and on top of things she almost knew more about our wedding than we did! We couldn’t recommend her enough!
Jess P
5.0
9/07/2019
Consummate professional - the month of service was perfect for us, and Jen did not miss a beat.
Annie P
5.0
5/04/2019
Working with Jen and Altar Ego was one of the best decisions we made for our wedding. I cannot begin to express the sense of relief we had knowing that Jen had everything handled. I am mostly Type A, especially when it comes to planning events so imagine how much control I wanted for our wedding. However, I had a lot of trust in Jen from early on and we just let her take care of everything and we didn't stress about it once. From our perspective, not a single thing went wrong on our wedding day and if it did, we had no idea and that was blissful. Jen was professional, warm, organized and on top of it and made us feel completely at ease! They are simply the best.
Suzanne B
5.0
2/17/2019
Jennifer is AMAZING!!! If I could have done anything differently for my wedding, it would have been to have Alter Ego and Jennifer planning my wedding. The planner I worked with was an unfortunate experience and Jennifer happened to be the contact for the chapel of Life Austin Church which is where we were getting married. Not only did the ceremony go perfectly but she also stepped in to answer questions, provide feedback, and guide me through the last several months of our planning process because she saw how much I was in need of help and overwhelmed! She was a blessing that I will never forget. Alter Ego is THE best in Austin, no questions asked!!! You are a rockstar, Jennifer!!!!
response 02/17/2019
Suzanne, I am so glad we were able to be there for you. It was an honor to be trusted by...
you.
Macy C
5.0
1/24/2019
I could not have asked for a better wedding planning experience than I had with Jen and Altar Ego Weddings. Jen was always accessible for my questions and responded quickly, and she had thoughtful suggestions for each step of planning! She is also well connected and respected in the wedding community--I used her referrals for the cake and the flowers and, in addition to receiving excellent service with everyone, they all told me that I had found a great wedding planner with Jen.
Then on my wedding day, Jen was an invaluable resource. I felt like we had a million balls in the air, but I didn't have to do anything! Jen was several steps ahead, communicating with all of the vendors and support staff to make sure the day went off without any issues!! Jen managed set up, tear down, and everything so I could sit back and enjoy the day! It was such a huge relief to know that all of the details were being handled by someone much more capable than myself.
And on top of all of that, she's so easy to talk to and a very fun person to work with! I'll be recommending Jen to literally anyone who asks--she's the best!
Taylor C
5.0
11/29/2018
Jennifer Ashford and her company, Altar Ego Weddings, played a HUGE part in why our wedding day was so special. Throughout the entire planning process Jen was available via email to answer any questions and give us guidance. We were planning the wedding long distance over about a year and a half. Along the way we met Jen on a couple trips home and she was always an email or call away, which was so reassuring. My husband and I are both big planners for life in general, so we very much appreciated Jen's attention to detail, promptness, reassurance, and overall organization. It was all of this that allowed us to completely trust her leading up to and on the wedding day. We knew we were in good hands all day and that things would go according to plan with her at the helm. It was so comforting for us and our families to just enjoy the wedding day and not have to worry about logistics. Our parents were in awe of how smoothly everything ran, and we had the most special time with our friends and families. Thank you for everything Jen!! Please, do yourself a favor, and put yourself in her hands for your big day! :)
Katie M
5.0
10/24/2018
My husband and I had such a good experience with Altar Ego! Truly the best wedding ever--in no small part thanks to Altar Ego's amazing planning skills! We had the privilege of working with Jen Ashford--who was super organized, punctual, and kept us on-top of all of our to-do list items starting about 9 months ahead of our wedding. I loved how Jen Ashford was willing to adapt her system and priorities to fit with what worked for us and what was most important to us. Jen incorporated what we called the "weekly huddle email" where she would check in on our progress from the previous week and remind us of upcoming to-dos for that week. It worked wonderfully for us!
I also loved how Jen incorporated good humor and a good attitude with all our communications--she was also excellent at being diplomatic when tensions and stress were high between family members. And! Without missing a beat, she gave a very educated and thorough explanation to my MBA-holding, Business-minded father, as to why weddings tend to be much more expensive than other events--*note* it is not completely what you think it is--remember that you're paying for a higher caliber/ better trained personnel and vendors when you are talking about your wedding, also if you are paying for a plated dinner, you're asking that all the food be ready at essentially the same time--things like these wedding details add up! Jen can explain better than I am, but it satisfied my business-minded dad. (Thanks, Jen!!). I also appreciated that Jen had so many great vendors to recommend to us--she is a leader in her field and has many many years of experience and networking under her belt in a very competitive field. I don't know what we would've done without her guidance and recommendations--it is so easy when you're on your own to get bogged down just in trying to select one vendor. And we all know there can be MANY vendors to hire for a wedding. Additionally, I so appreciated Jen's openness to learning and working with our request for a wedding ceremony that was very reverent and religious (and which had quite a few logistical details to work out). The vendors that I selected (especially ones that Jen had never worked with before), all said that Jen was amazing and a pleasure to work with! Finally, Jen is able to calmly roll with any unforseen glitches in weather etc--since our wedding was outside, we had arranged a rain plan, but had decided to go ahead and get married outside. The morning of our wedding it was pouring rain and Jen very calmly helped my family and my husband to make the decision to continue moving forward with the plan to keep the wedding outside. The weather was amazing during our ceremony--only a couple drops of rain and perfect temperature. We are so grateful that Jen led us through and had umbrellas etc ready to go, if the rain had persisted.
I also want to give a shout out to Jen for sending us to her in-house graphic designer, Jen Krause! Jen Krause is not only an amazing event planner too, but she created an entirely custom style guide and suite of wedding invitations (with beautiful hand-calligraphy), place cards (also done by hand!), thank you cards, custom return address stamps and day-of signeage that was gorgeous and stylistically pulled everything together in an amazing way! We are so grateful!
Thank you, Thank you, Thank you! The best day of our lives!
Shannon S
5.0
4/21/2018
I wasn’t sure that I wanted a Wedding Planner, but I decided to meet with a few anyway. My mind completely changed when I met Jennifer. We clicked instantly, and I knew that I wanted to work with her! Jennifer is well connected in the industry and was more than happy to give recommendations, connect me with vendors and answer all my questions (I had at least one a day!). I also had the unique experience of tagging along with Jennifer to work one of her weddings. From behind the scenes, she completely rocks at what she does. She took care of things before anyone knew they needed to be taken care of and made sure that everything ran smoothly the whole night. This was the experience for our wedding day, too! Jennifer is a complete joy to work with. Thank you times a million for everything!
Kelly M
5.0
4/12/2018
If you are thinking about spending the money on a planner DO IT and use Jennifer! Best money we spent out of our budget was on this without a doubt. Jennifer worked with me from day one of meeting to answer all of my questions and to make sure that the day went flawlessly. Day of I seriously didn't have to worry about a thing which is such a relief after all of the work of wedding planning. Jennifer is so familiar with Austin and has close connections to the Venues which was so helpful. She thinks of everything that you would never think of and gets it done. Leading up to the wedding she went through contracts, and communicated the day of schedule with all of the vendors so that I didn't have to. Day of she not only made sure the day went as planned and that everyone knew what they were doing but oversaw all set up and tear down. Honestly could not have done it without her and her team. She is a joy to work with and you wont regret it!
Courtney M
5.0
3/18/2018
Jenna and Jen were lifesavers on our wedding day! We used Altar Ego for month-of coordination, and even before the last month, Jenna was very helpful answering questions and recommending vendors. Having her help with all of the last minute vendor coordination and logistics was a huge relief. Jenna and Jen took care of everything we needed on our wedding day and kept things organized and on schedule. I'd highly recommend them!
Virginia H
5.0
12/28/2017
I couldn't have met with Jennifer at a more perfect time than I did. She absolutely delivered and then some and I could have not done it without her and the rest of the team, Jennifer Krause!! Jen answered all our questions and knew exactly what I was feeling or wanting when meeting with specific vendors. I felt very comfortable explaining my vision for the wedding and she completely knocked it out of the water, I couldn't be happier about how it all turned out! Having The Jennifer's for the entire wedding process was by far the best decision I ever made! Jennifer Krause, was also absolutely wonderful to work with on the calligraphy for the table placements and invitation details. She was very thorough and quick to respond with any changes that were made. They made wedding planning enjoyable, stress free, and breathtaking memories!!
Chelsea A
4.0
11/09/2017
If you are thinking about whether or not to hire a wedding planner, I would stop thinking and definitely recommend hiring a full time wedding planner for your big day! It helps to take so much stress off of you and is a great way to make sure you enjoy the wedding planning experience. Jennifer at Altar Ego Weddings did a great job as our planner. After interviewing several planners in the Austin area, we found Jennifer to be a good fit as she was outgoing, very direct, and seemed like a woman who would get things done. She didn’t disappoint on any of those fronts. We had a pretty clear idea of what we wanted for our wedding and she helped to make the wedding of our dreams a reality. Our wedding day itself was absolute perfection and wouldn’t have been possible without Jennifer. She had a very tight timeline that she held people accountable too and things went off without a hitch! The other vendors seemed to get along with Jennifer and she did a great job managing them all leading up to the big day and on the day of. Thank you Jennifer for all your help in planning our wedding!
Cami L
5.0
9/01/2017
Where do I begin?! I would not have made it through wedding planning without Jen. Starting from Day 1 with the consultation, Jen was open to hearing what I thought I needed help with - and suggested a hybrid package between full-time wedding planning and month-of coordination. Throughout the few months leading up to the wedding, we would have periodic meetings and phone calls - she would sense when I was getting stressed out about something and would offer to handle those items for me! She had great suggestions for vendors - I used all vendors she recommended and was not disappointed in any of them. She was always available to chat even just for me to vent or bounce ideas off of her - she kept me from losing my mind with all of the details and reassured me everything would be great! And it was!!! On the day of the wedding, I honestly did not worry at all and everything went perfectly - she knew every detail and executed the whole day exactly how I wanted. I had so many people come up to me during the reception saying they had never seen a wedding day go smoothly - and it was all thanks to Jen! This was the best money we spent on our wedding and we are so grateful for everything Jen did for us - thank you!
Linda P
5.0
12/19/2013
I have to start by saying that I am a very organized and detailed oriented person so finding the perfect wedding planner was going to be a difficult task. I met with at least 20 wedding planners before I met Jen, and after I met her I knew she was it! She is so down to Earth and professional and just makes you feel at ease. During the whole process, she would respond to any of my many emails or text messages promptly and go out of her way to make sure I was okay with everything. She was also excellent in communicating with all my vendors and making sure that everything was in order so I wouldn't have to worry about a thing. On wedding day, Jen and her assistant were fabulous! Everything was perfect and ran flawlessly! And if there was anything that was wrong, I had no idea because they took care of everything! I had so many worries and concerns that my vision would not come out the way I wanted, but with Jen on my side, I knew I had nothing to worry about. If you want your dream happen to go on without a hitch, then there is no other choice than Altar Ego Weddings!
3.0
9/18/2013
We were not 100% pleased with the services provided by Altar Ego. I would not say Jen was "bad" but we felt that she fell short in several areas.
For example, when we asked her for a referral to purchase alcohol for our BYOB bar, she said she didn't have anyone but she would like to have someone. So we did all the leg work and found our own person, while living in another state.
When she was working on our transportation schedule with the bus company, she provided inaccurate information, got confused and then literally just told the groom he had to handle it.
She also failed to follow up with our caterer in a timely manner which led to them contacting me directly to ask if we were still working with Jen. This also resulted in our being charged more money unexpectantly when our budget had already been maxed out. Instead of seeing this as an opportunity to recover from her sub-par service, Jen was overtly defensive and refused to admit that she had made a mistake.
The caterer was not the only vendor who asked why they had not heard from Jen.
On the day of the wedding, one member of the staff she brought with her bad mouthed my mother in front of a family friend because she had asked that the candles stay lit during the reception. And I have since heard stories from guests regarding encounters with her staff at the wedding that was less than pleasant. Unfortunately, the day-of staff is a reflection of Altar Ego- although I believe every reference was regarding a temporary staff person, rather than Jen's regular assistant.
Overall, Jen provided some great referrals, she definitely has good contacts. Our wedding day was also stress free which of course is the goal. However, the areas where she fell short left us feeling overwhelmingly stressed during the weeks leading up to the wedding.
Carrie R
5.0
7/31/2012
People say it all the time, but it's true. The best money I spend was on a coordinator. Jen was fabulous from beginning to end. During the week leading up to the wedding, I kept saying to myself "I don't know what I would be doing right now if Jen were not here with me." She helped get all my vendors organized, made sure they knew what time they needed to be there, made sure they WERE there the day of, always had a drink in my hand, and when I couldn't get the band's attention to request a song she did it for me. She was like the half of me that meant business so party-Carrie could be 100% present all night. She is actually not doing day-of coordination from here on out, only month and longer. But she's SO worth it.
rachael r
5.0
8/02/2011
Jen is awesome! I hired her as a "day of" coordinator and she exceeded my expectations! She just took all the extra weight off my shoulders.
M W
4.0
3/08/2011
Used Jenn for the weekend planner and she was always good with staying in contact, did what she said she would, no issues
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Altar Ego Weddings
Jennifer Ashford
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