About this vendor
Beautiful designer wedding gowns with the focus on our customer service. This team is dedicated to helping brides express themselves through unique, high-quality dresses. Whether you prefer a simple, elegant gown or a romantic, lacy design, they will be ready to help you look and feel your best.
Operating for over 40 years, Athena's Bridal Boutique loves playing such a vital role in a couple's big day. We are proud to say that we are the longest running bridal boutique in the county. Owner Michele Frost and her team of experienced consultants work closely with each soon-to-be-bride to help them find a dress that matches their exact taste and personality. With their warm, friendly demeanors and years of experience, they will make sure you have an attentive, luxurious experience during your bridal appointment.
Athena's Bridal Boutique carries sizes ranging from 6 to 32 with designers including Enchanting by MonCheri, Martin Thornburg, Allure, Casablanca, Sophia Tolli and Abella by Allure. Their in-house alteration team has over 50 years of experience to make sure your gown will be a perfect fit for the big day. In addition we also offer bridal jewelry, cathedral and fingertip veils, and hair accessories to help you complete your final look for your big day.
Athena's also offers an extensive selection of mother of the bride/groom dresses, all sizes, shapes, fabrics and lengths.
Details
Accessories
- Hair Accessories
- Flower Crowns
- Headbands
- Pins, Combs & Clips
- Tiaras
- Sashes & Belts
Business Attributes
- Woman-owned Business
Dresses
- Flower Girl Dresses
- Mother of the Bride Dresses
- Wedding Dresses
Fashion Services
- Alterations
- Bridal Stylists
- Dry Cleaning & Preservation
- Group Discounts
- Plus Size Available
- Private Appointments Available
Awards and Affiliations
Reviews
Your trust is our goal. Our community relies on honest reviews to help you make those big decisions with ease.
4.8
out of 5.0215 reviews
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The ladies at Athena’s Bridal made the dress buying process easy and stress free. They listened and adjusted as needed. The alterations were done perfectly also.
The most perfect experience I could ever ask for. From the moment I emailed them initially to the moment I walked out the door after my appointment, everything was seamless and stress free. Lexy was a wealth of knowledge! She is incredibly good at her job. She took all of the anxiety and stress of finding the dress away immediately. Not only does she know what she’s doing but she’s so kind and welcoming too. You won’t regret booking an appointment here, highly recommend!
Finding your dream dress at Athena's is magical. Finding your dream dress and then getting COVID postponed for 3 years is NOT magical. Finding out your dream dress doesn't fit after 3 years, but having Athena's remember you after 3 years and getting it altered with no problem a month before the wedding is one of the most magical experiences I've ever had! Donna is amazing and their alterations staff is unmatched.
Friday I had an appointment to find my dream dress with my “Bride Tribe” and it was an absolutely wonderful experience. The appointment was private and I really felt like I was the most important person in the room. As soon as we arrived, Donna was amazing and right on the money with the style that I was looking for. She had a great eye for what would look good on me and I appreciated her honesty when something wasn’t as flattering (I have a tendency to want to please people and will do that whole saying you like something because you think you should thing like you do at the hairstylist). It made me feel like I was not obligated to like all of the dresses that I was trying on. While the first one I tried on was not right, Donna knew right away what I needed to achieve the look I wanted. She even suggested one dress that I didn’t think I would ever be able to pull off and it almost ended up being the dress I picked. She was also so efficient, helping me in and out of more dresses than I imagined I would be able to try on in half the time I expected it to take. I really got a chance to see some styles that I wouldn’t have normally considered because of this. I did end up choosing the second dress I tried on, which was the first one she suggested we pull to the dressing room, just showing how on the money she was with what I described. I would 110% recommend Athena’s to any bride looking to have her special day finding her dream dress.
Gina was absolutely incredible! I never once felt rushed or pressured to make a decision or to like a specific dress. She was encouraging and caring. She really listened to my feedback. I ultimately couldn’t make a decision the day of my appointment (personal indecisiveness), however I called the next morning to see if I could come in and re-try a certain dress on. While Gina was unavailable, Donna stepped in seamlessly and helped me “Say Yes to the Dress!” I could not be more happy with my dress and am so grateful I went to Athena’s! My mother also bought her MOB dress from here and had an incredible experience both with purchasing and alternations!
Do not come here. The owner is immensely rude and they do not care to give you a good bridal experience.
I had been shopping at a couple of other shops prior to my appointment at Athena's, and they asked to see a picture of the dress to beat, and they did it! Personally, I feel like they had the widest selection of dresses that fit the style and look that I was going for. Everyone is beyond personable, from the sales staff to alterations. I was never worried about my dress not looking how I wanted it to or not being ready in time.
I had an amazing time at my appointment, especially after having a bad experience at another dress store. I really felt like they cared and wanted me to be in love with my dress not just pushing a sale on me. every dress I wanted to try on fit (size 18) which made me feel confident. and the sales woman was so kind to me and so helpful I believe her name was lexy.
Athena's had a wonderful selection of the most beautiful gowns I've ever seen. I could have happily worn any of the ones I tried on on my wedding day but they helped me find the ONE. I highly recommend them, especially for larger brides with confidence issues. They made me feel like a princess!
I wanted a second dress for my reception for a dance we were performing and popped into Athena's on my lunchbreak. It was a couple weeks before my wedding but they had the PERFECT dress at the right price (and it even had POCKETS!). Even with the short deadline, the alterations were done and everything fit perfectly. Great, attentive, friendly staff and gorgeous dresses!
I had no idea what I pictured myself in on my wedding day! That morning of my appt, I sent my friend three pictures but I truly wasn’t sold on any of them. I told Lexy that I was very open to try anything as I showed her those same three pictures. The first one I showed her was actually right behind where I was standing. Grabbed that one along with several others similar to the other pictures. Lexy helped me pick/try on some beautiful dresses, also a couple I knew very quickly that didn’t work for me. When I put on that first one from the pictures, Lexy and I both knew right away it was the one before we even left the dressing room! Lexy made things super easy and made me super comfortable! I’d recommend her and the ladies at Athena’s Bridal to anyone!
I got my wedding dress altered at Athena's. Everyone was very friendly and supportive and they did a fabulous job on my dress!!
The amazing ladies at Athena’s made me feel so special the day I found my wedding gown. My mother & I went together and made the most beautiful memories as I tried on different styles, and I really did have that magic moment when Lexi helped me into “The One.” We cried happy tears as she added a veil, and the ladies all seemed to share in my joy. Months later, when I returned for my fitting, Athena’s made sure my dress fit like a glove, and I felt so beautiful on my wedding day thanks to them!
OMGG! I have never felt so welcomed and cared for like the way these ladies treated me and my bridal party the day I went to buy my dream dress. They provided us champagne and were just great overall. Although I wasn’t 100% comfortable in my body as I tried on dresses, they continuously reminded me I was beautiful and to not think of those things! I definitely recommend this bridal boutique. Thank you Donna for taking care of us! You will NOT be disappointed ❤️❤️🙌🏻 #MartinThorbughLUXE
What a wonderful and beautiful bridal boutique! They had so many options and made me feel so comfortable there too! I had my bridal party with me and it was truly an experience I’ll never forget! They were easy to work with. They knew what I was looking for by my description ( and I was being picky) but they worked with that and made it an enjoyable experience! The staff was amazing and made the experience fun too and the best part is I got to say YES TO THE DRESS!!!
Donna was the absolute best when it came to picking out my dress. She listened to what I wanted and picked out a few dresses that fit my tastes so well, and the dress I fell in love with ended up being the second one I tried on! She was the greatest part of picking out my dress and I can't recommend her enough.
There was a bit of an issue when it came to doing alterations, however; there was a change in seamstresses between my first and second fittings, and half of the things that my mom and I had requested were not done. Basic fitting was done to the dress, but the additions of straps (which I stressed that I wanted, thicker ones than the spaghetti straps that came with the dress), and some sentimental items being sewn in were not done at all - the items were just left in the bottom of the bag. The original seamstress did take notes on all of those things during the first fitting and promised she would incorporate everything, but that seemed to be lost in the switch once she left. We basically had to lay out everything again for the new one, and we ended up not getting more than one tiny bit of a hem in scraps back as we requested. My dress had about 5-6 layers of fabric, and had a decent amount taken out because I am short, so I do not know where those other scraps went.
Overall our experience was positive, and I got my finished dress a week before the wedding, but it became stressful having to worry about the dress getting done in the weeks leading up to my wedding day.
This shop surpassed my expectations! Donna was so amazing, knowledgeable and helpful. They have an amazing selection and I found the most gorgeous dress!!! So happy I went here!
ATTENTION BRIDES! This bridal shop is AMAZING! great costumer service, the staff there are so nice and knowledgeable, also very patient (unlike other places) they have beautiful dresses for every budget! I highly recommend them and I also recommend Dana! She’s the best at helping you pick out the perfect dress! After having a terrible experience at David’s bridal Athena’s had my perfect dress, so thank you for everything!!
Beautiful dresses and such a large selection. Even better, amazing people! They made everything so fun but we’re so knowledgeable and listened to exactly what i wanted. First shop i went to and found my dress!
DO YOURSELF A FAVOR AND GO TO ATHENA’S! I cannot recommend this Bridal Boutique highly enough!! I went shopping for my wedding dress last Saturday and started at David’s. The experience was fine, exactly what is provided at a chain store, but I never had the moment where I truly felt like a bride. We decided to try Athena’s even though we didn’t have an appointment and it was already well into the afternoon. From the second we walked in the door, the experience was unmatched to anything at David’s. They immediately fit us in and paired me with an attendant named Donna. WHAT A GEM. She listened to the dress style I was looking for and thoughtfully took me around the store picking out dresses. When I told her my budget, she went looking in the back of the store and even found some more in my price range that still were similar to what I had in mind. Many of the other customers had already left the store so a few other employees came and watched as I tried on a few dresses. They made a wonderful and fun audience!! When I found my dress, I genuinely felt like a bride, and some of my family members started crying (it’s true what they say). Athena’s was courteous to my family who I brought with me and made each of them comfortable, including my mom who is suffering through a debilitating illness. Even some of the employees had tears in their eyes during the precious moment I shared with my mom and my sister. The dress I fell in love with was slightly out of my budget, but the store owner graciously was offering a discount for many of the dresses in the store and worked with me to give me a bigger discount than I originally thought I would get on that particular dress, my dream dress. I cannot thank the employees and the owner of the store enough for their kindness and generosity. I am still at a loss for words to convey the undeniable family-atmosphere, yet notable professionalism shown by this staff. If you’re getting married and need a dress, the ONLY PLACE YOU NEED TO GO IS HERE!!! Seriously. This place is the best.
Donna is the best! Such a nice selection of different dresses !
Donna was amazing!! She helped me find my dream dress!
I could not be happier with the selection at Athenas!! I wanted something very specific & could not find it elsewhere. I was starting to feel a little defeated. My dress came in EARLY and it was perfect. I can not wait to walk down the isle in it.
Donna could not have been more amazing if she tried! She really got a sense of what I was looking for and pulled some dresses that she thought would really compliment and fit my bodice too. It seems like the whole staff is from NY too, which is awesome because that where I live and where my wedding is, so they knew exactly where I was getting married! Donna was so accommodating and patient and honest; not pushy at all. She pulled so many dresses for me to try until I finally found THE ONE! The prices are amazing and the service is just spectacular. Couldn't be more pleased with my experience.
Donna was awesome! I had been to a few stores before getting to Athena's, so I already had a pretty good idea as to what I was looking for. Donna pulled out the 2-3 dresses that matched the very specific details I had in mind, and she knew the second I put on the right one (even if I was too tired to be sure yet)! The next day I emailed Athena's requesting an appointment, and they got back to me that afternoon with Donna's availability. I found my dress on a Saturday, and I was back in to get measured Wednesday morning! Another store had told me that 6 months to my wedding day was cutting it close, but Donna assured me I still had plenty of time.
Donna was absolutely amazing! After 2 sentences of describing what I'd like my wedding to be, she pulled at least 7 amazing dresses for me to try, ultimately leading to me finding the most perfect dress for me! I couldn't be more appreciative of her work and great taste!
I worked with Donna! She was enthusiastic and helpful and found my dream dress for me!
I cannot thank Donna enough! I went in with one idea in mind and she helped me see beyond that narrow perspective to find my dream dress! She's absolutely amazing and deserves all the kudos. A few hiccups with alterations but in the end it came out perfectly.
Cute little shop with lots of options! At first glance, we weren't sure we'd find what we were looking for. But after a few minutes, quickly realized that is not true! The staff was very helpful and we found the most perfect dress-- in our price range!! The gowns are exceptional quality with reasonable prices. Couldn't be more happy with the experience.
So many beautiful dresses! If I had to go wedding dress shopping again , without doubt I’d come here again ! Donna was amazing ! She really gets to know you , your likes and dislikes . 10 stars!
I bought my wedding gown here 27 years ago. Went in with my daughter to try on a bridesmaid dress for her cousin’s upcoming wedding. My daughter had called ahead, explained the situation and scheduled an appointment. Driving two hours from Orlando to make the appointment we were met with an awful and nasty greeting- well we don’t do appointments to try on a bridesmaid dress. And we don’t do measurements if you are not ordering today. AFTER we had called, explained and set an appointment. Absolutely rude- my husband, I and my other in law all walked away mortified at the terrible customer service. Here is the kicker....my daughter is 22 years old and just weeks away from being engaged herself. We will have a big wedding...BIG. And Athena’s doesn’t have even an outside shot after today at getting our business. And we will tell everyone we know- many girls the same age and point in their life getting ready to be married- to steer clear. Big mistake- BIG. Think Pretty Woman Rodeo Drive shopping scene mistake. So unfortunate as this would have been a good tradition to keep with my daughter. I am sure another boutique will be happy to have our money...
My visit to Athena's was amazing! After reading so many positive reviews online, I decided to book an appointment. I recieved a prompt response and awaited my appointment. Donna was my consultant and she is a true professional. She gave great suggestions and her feedback was honest and helpful. I even met the owner and thanked her for such a wonderful experience. I hope this business is blessed with many years of success.
I would highly recommend Athena's to any bride looking for a special experience shopping for her dress. I live in Boston, and they were very accomodating to my schedule and planning ahead for ordering and alterations. Donna, the consultant, was warm and enthusiastic throughout the experience. She did not make me feel rushed at all or pressured to look outside of my price range. The experience felt personal and special from start to finish!
My consultant, Gina, was fantastic. However, they ordered a size too big and it ended up costing me a lot more for the alterations. Additionally, I would advise against having the boutique ship your dress if your wedding is out of state. My dress was shipped in a small box that was almost destroyed by the time it arrived, and was shipped in only the dress bag that came with it. I expected it to be properly sealed and protected from weather since I paid $150 for them to ship it.
I went to a couple other places looking for dresses and the staff was not very attentive, I loved Donna and her honesty and helping me find the absolute perfect dress!! Thank you Athena’s!
I had the pleasure of working with Gina, Iris and Donna. They were all warm, professional and efficient!
I put a $200 hold for my dress just only 2 weeks ago but have not been measured or even ordered my dress and my wedding got cancelled and athena's wont give back my $200. I think it's very unprofessional since I have not even ordered the dress or been measured. nothing has been done about the dress except me giving them money and now I'm out $200. I could understand if I had already ordered the dress but I didnt. WILL NEVER RECOMMEND THIS STORE TO ANYONE!!!
Gina was an absolutely wonderful bridal consultant! I came in with a very specific look in mind, and was very quick to say that I didn't like dresses, but not so good at explaining why. This was my first bridal appointment and Gina was extremely patient and got me to try on a few things that were different. While I didn't love a lot of the dresses, because Gina encouraged me to try on different shapes and styles, I learned more of what I liked and disliked. Turns out that what I said I wanted and what I actually loved were two different things! She found me an absolutely STUNNING dress that was not at all the shape I kept saying I wanted, but is the perfect dress for me. I did go try on a few dresses elsewhere the same day, but called to see if Gina could squeeze me in before closing to try on my favorite dress again. She fit me in and I was able to try on the dress and get my measurements done before they closed. She also told me that they can usually do fittings and alterations in the same weekend for out of town brides (like me), which is a huge relief. My dress also was extremely reasonably priced. She also sent me a sweet note in the mail a few days later, which was so nice. I could not be happier with my experience! Thank you, Gina!
I’ve been shopping for my wedding dress for awhile now. I was in Athena’s working with Donna for 15 minutes (literally) when I found mine. The whole place was in tears and I couldn’t be happier
Athena’s Bridal is the most welcoming place to find a wedding dress. Their dresses are so flattering on any body shape. They have some of the most beautiful gowns I’ve ever seen in my life and they are so reasonable. Gina is so friendly and patient as well. She wants to make sure you’re comfortable in your own skin and dress. She will help you find the most beautiful gown in your budget. Never in my life did I think I would find my dress within a month of being engaged. I would recommend Gina as a consultant over and over again. I would recommend Athena’s for gowns over and over again. I changed my mind from my first choice, and she was so patient in helping me find the one. I feel so confident with my choice and I love the people there. Thank you Gina for helping me find my dress ❤️
This should be the first place you look for a wedding dress! The consultants are very helpful and determined to find your dream dress!
Gina was my "Wedding Dress Fairy Godmother." I absolutely love her! She truly had my best interest at heart and made the experience of finding my dress such a positive experience. - Korianne G.
Gina was amazing and made me feel so comfortable while picking out my perfect dress. She offered advice and feedback when requested but let me pick out exactly what I wanted. I loved my experience here!
I had previously had another dress and end up wanting to change it so going to a new place I was nervous! I even went alone so I could make my own opinion, but I honestly felt like I wasn’t alone during the entire process! They were able to read my facial expressions and I knew I was making the right choice!! I found my dream dress and it was extremely fair priced! I do feel they have better quality dresses than most other places around the area! My dress has not come in yet, but l am already told alterations may be done that I never even imagined!! I can’t wait for my fiancé to see me walking down the isle! I recommend Athena’s Bridal over anywhere here!
I couldn’t be any happier with my experience today at Athena’s with Donna! She was so fantastic and let me try on as many dresses as I wanted and we ended up back at the first one! She provided her honest opinion but was never forceful! My one hour appointment turned into 2.5 hours and she never rushed us at all! Best experience yet!!
I want to thank Jill and Gina for their amazing help and support!!! I found the dress that I love 💜💜.
Athena’s Bridal had such a stunning selection of gowns...so unique and elegant. The space was very inviting and the staff gave tremendous care.
I highly recommend checking out Athena’s!!!
Athena's was an incredible blessing to me! I searched for countless hours at several other shops, and was feeling very discouraged in finding my dream dress. Once I found Athena's online, I called and instantly got an appointment with Donna. She helped me figure out exactly what I wanted (when I didn't even know myself), and I was finally able to say yes to my dress.
Highly recommend any bride check out this boutique because they really helped me feel special and stay within budget!
I love everything about this place she helped me pick the perfect dress and there dresses are to die for I couldn’t be any happier
I had such an amazing experience with Iris. She was extremely nice and really took her time with me. She had a great attitude and made me feel comfortable and beautiful! This was the first time I shopped here and the second dress I tried on ended up being THE ONE! The prices are very reasonable. They had mother of the bride and mother of the groom dresses, and bridesmaids dresses as well. I would definitely recommend other brides-to-be to shop here... you won't be disappointed!
Athens is an amazing shop. I felt so beautiful in all the dresses I tried on and the staff was so helpful. I wouldn’t go dress shopping anywhere else!
Jill is a gifted bridal consultant. I walked in Athena’s Bridal Boutique without an appointment, but was treated very well. It was ultimately a wedding dress Jill had picked out for me to try on that I chose. I didn’t think I would like it at first, but after trying it on I fell in love with it. I would recommend Athena’s because they are reasonably priced and Jill is professional yet personable.
Gina was the best she worked around my small budget offer me different Dresses that fit my wants in style and was very patient :) I ended up getting a dress a little upgraded from my budget but I love it! Thanks to Gina I was able to get the dress I loved and her service was wonderful.
Iris at Athena's Bridal was amazing! I was looking for a specific dress by Morilee and had called a couple of other salons who all told me they wouldn't be able to get it until August. They also told me that I'd be required to pay the cost of shipping to the store. Athena's Bridal just so happened to be hosting a trunk show for Morilee a couple weeks later. I called and spoke to Iris, asking if this dress would be there. She went above and beyond to call their rep and asked her to add this dress to the trunk show at no cost to me. My appointment came and Iris was my consultant. She made sure THE dress was there and pulled many other dresses that she thought I'd like. Iris was the sweetest person and very helpful. I felt at ease trying on all these beautiful gowns with her help. Because of Iris, I was able to say "yes to THE dress" of my dreams! Thank you Iris & Athena's Bridal!
Athena's was amazing, especially Donna. She was fantastic, caring and open. But knew what to direct me towards. She ended up pulling something i might not have myself and it was perfect! The store seems small, but give it a shot; they have an excellent selection and amazing staff!
I could not be happier with Athena’s! Just three weeks before my daughter’s wedding, we were at another shop for her second gown fitting and discovered that the gown was just not right. It had been ordered several months ago, and in the interim my daughter lost over 25 pounds. Between the weight loss, an issue with the dress itself, and almost $700 in alterations, the dress was not at all like the one she had originally tried on and envisioned wearing on her wedding day. Not knowing if more alterations would solve the issue, and with the other shop being less than helpful about the situation, we decided the best option was to find a new gown. This was obviously going to be a challenge on such short notice.
Athena’s could not have been more helpful and accommodating! We arrived without an appointment and explained the situation to Donna, one of the sale people at the shop. She immediately pulled five gowns off their rack that could have worked and was more than willing to sell samples. We had very limited time but within an hour we had a new dress. Because the dress didn’t have as much detail on the train as we wanted, Athena's was able to customize it to her liking by using the lace appliques that were on the bolero-type jacket that came with the dress (but she wouldn’t have worn anyway).
Donna was great to work with and offered honest opinions on each dress and really gave my daughter her undivided attention in the process. All along, Donna assured us that that they could make this work in time and was genuinely happy to do so. I simply cannot say how impressed I am with the service provided by this shop and how helpful they were in making this all happen under these circumstances!
I truly appreciate the fact that picking out my dress was quick and easy! The staff was friendly and understood what my style was and help me find the right fit.
OMG!! I LOVE IRIS!! This bridal boutique is the best I’ve gone to! (And I went to 4 in the area) They have amazing prices, make you feel welcomed, make you feel like a princess bride, and take their time! Iris made this process so much less stressful for me! I decided to wait until the last minute to pick out my dress. I had gone to 2 boutiques, then Athena’s. Two weeks later went to another boutique but couldn’t find anything that compared (in beauty and in price). I called Athena’s at the last minute. They fit me in right then!! I was in and out and picked out the most gorgeous wedding dress at an amazing price!! I would recommend this boutique to everyone!! THANK YOU SO MUCH IRIS!!
Gina was an absolute pleasure she really payed attention to my wants such as wearing my cowgirl boots and dislikes and NEVER felt pressured into any dress and didn’t feel uncomfortable telling her when I didn’t like one of her picks. She was super easy to be around! The boutique was great and did have a lot of choices. I chose a time where nobody else was there and that made the experience greater because it was all about me and no other brides and made it much more personal for my mom and grandma. Athenas is great and would recommend them and Gina to anyone, even to my own child (when that time comes)! THANK YOU GINA & ATHENAS!
If you are looking for the personal, elegant experience to find your dress, this is the place. Donna was gracious, attentive - and fun - as we went through so many beautiful dresses. Thank you for taking care of me!
I stopped by with my best friend without an appt just to look at wedding dresses. I’m just starting to shop for one and we figured we would just stop in to check it out. Jill was amazing. She treated us like we had an appointment, helped pull dresses to try on, and explained the process. She wasn’t overbearing and very helpful. She made it a fun and light afternoon. I’m looking forward to scheduling an appt with her to come back and try on more.
Contact
2083 Drew Street, Clearwater, FL
ATHENA'S BRIDAL BOUTIQUE
ATHENA'S BRIDAL BOUTIQUE's photos