About this Vendor

Home to Atlanta's best dressed and happiest brides

A refreshing departure from big-box Atlanta bridal shops and over-priced boutiques, Bel Fiore offers a new approach to bridal shopping. We're honored to be the recipient of CitySearch's Best Of Bridal, The Knot's Best of Weddings, and Fox 5 Atlanta's Best Wedding Dresses.


Wedding Categories

Bridesmaid Dresses, Flower Girl Dresses, Mother of the Bride Dresses, Wedding Dresses, Dresses, Alterations, Bridal Stylists, Dry Cleaning + Preservation, Online Ordering, Plus Size Available, Private Appointments Available, Fashion Services, Fashion

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Contact Info

1205 Johnson Ferry Road, Marietta, GA (770) 509-7185

Reviewed on 10/18/2016 Christina R

I LOVED my time at Bel Fiore! They make you feel so special. It was so nice that each bride had their own private section to have your friends/family sit and showcase the bride. The experience was super easy and all the consultants were available to help answer questions and... Read More help in any way. I found my dress and bought it the same day. They have an amazing selection for great prices!

Reviewed on 10/07/2016 Katherine L

I could not have imagined a better place to "Say yes to my dress"! Bel Fiore has the best dresses, consultants and atmosphere!! They were laid back and patient as I tried on the same three dresses over and over again! Love this place!!

Reviewed on 10/01/2016 Kristy A

I found a beautiful gown at Bel Fiore. The sales associates were friendly and made great suggestions. I got my dress altered at Bel Fiore, and the alterations team listened to exactly what I wanted and executed it. I also got my bridesmaids dresses at Bel Fiore, and the girls... Read More loved them!

Reviewed on 3/14/2018 Kellie B

I had a great experience at Bel Fiore. My consultant was great, they have beautiful gowns for affordable prices, and tons of accessories. I picked out a dress I was planning to purchase before I found one I loved more somewhere else, but I would still highly recommend this... Read More shop. Daniel is awesome, spent lots of extra time with me because he didn't have any other appointments coming in that day and made my first time trying dresses special!

Reviewed on 3/13/2018 Cooper C

Bel Fiore Bridal is everything I’ve ever wanted from a bridal salon. My appointment was exactly how I always dreamed my dress buying experience would go. The staff was warm and welcoming, the salon romantic and bright, and at the end of the day, I said “yes” to an amazing... Read More dress! My consultant, Daniel, quickly picked up on my style and had such impressive knowledge of the inventory, he effortlessly found me the perfect gown! I couldn't be happier with my experience. I’ll be recommending Bel Fiore to every bride I know. -Rebekah G

Reviewed on 3/13/2018 Amy A

I had a wonderful time at Bel Fiore Bridal! All of the staff were very nice and helpful and my associate Rhonda was so sweet and helped me find my prefect dress. #Belfiorebridal

Reviewed on 3/07/2018 Andrea H

I am in love with my wedding dress from Bel Fiore and I cannot say enough good things about the exceptional team of sales associates they have! The atmosphere is very laid back and personal and they put no pressure on you to choose one dress over another. I loved that my family... Read More had chairs right next to my dressing room and mirror, making the experience feel very private and comfortable. The sales associates are great at taking varies aspects you like from dresses and finding styles that combine them to fit your taste. The prices are great and they never pressure you to buy above your budget. I would highly recommend checking them out!

Reviewed on 11/21/2017 Jenn R

I had the best time at Bel Fiore picking out my wedding dress. My consultant listened to all my requests/what I did and did not like and picked out dresses accordingly, and helped me narrow down what I did and did not like. When I found the dress I thought was the one, she... Read More patiently let me hang out in the dress for 20 minutes - AFTER MY APPOINTMENT TIME WAS OVER - while I tried to decide if the dress was "the one". They have a large selection, are reasonably priced, and are willing to go above and beyond to help you say yes to your dress.

Reviewed on 11/02/2017 Karli S

Bel Fiore is the best bridal shop and I had the most amazing experience! They had a large selection of beautiful dresses of all different styles and designers. The staff is so patient and helpful. The shop is very cute too and makes you feel glamorous. I love my dress and so... Read More happy I got it Bel Fiore!

Reviewed on 11/01/2017 Kaitlyn M

I walked into Bel Fiore with the expectation to look around, and a strong doubt that I would find a dress because I am so picky. I was happily greeted at the door, and after some conversation I was convinced to try on a few dresses because most girls leave with something they... Read More did not expect to fall in love with. So I did just that. Jessica, my consultant, was amazing! It seemed she knew me better than I know myself! About 10 dresses later I found the perfect one. And it is the exact opposite of what I had planned, and I am oh so glad. To say Bel Fiore Bridal is amazing is an understatement. They made my day so much more special than I had even hoped for.

Reviewed on 10/28/2017 Kara J

I had an absolutely amazing experience. The Who helped me did an excellent job and pushed me out of my comfort zone to try on all types of different dresses! LOVE BEL FIORE

Reviewed on 10/11/2017 Lindsey D

When I went back the 2nd time to buy my dress they were understaffed. I told the sweet associate that I didn't make an appointment this time because it was spur of the moment but I knew that I wanted the dress and just try it on one more time! She said that she could help and... Read More was very apologetic for keeping us waiting (I didn't feel like we were waiting at all). She took her time with me and I didn't feel rushed. Love it!

Reviewed on 9/20/2017 Victoria B

I purchased my dress from Bel Fiore and it was as beautiful on my wedding day as it was the day I tried it on in store! They have an amazing selection of gorgeous designer dresses that fit any budget! I have nothing but positive things to say about my experience with them!

Reviewed on 9/05/2017 Maricor J

After trying several bridal stores, I found Bel Fiore! They do not only offer beautiful, elegant and gorgeous bridal gowns at a very reasonable price but their staff and assistance they provided are exceptional ! They helped me find my perfect dress and throughout the... Read More fitting sessions they ensure that the dress will look perfect . Truly an amazing experience !

Reviewed on 6/27/2017 Rachel L

I enjoyed picking out my dress, but that was the only highlight. When the dress arrived it was missing some of the lace and embroidery details around the neckline- which were my main reason for ordering the dress. The straps were way too short and I couldn't stand up straight.... Read More The manager was very apologetic and sent the dress back to the designer, who added the missing details to the dress. Unfortunately, this process took 3.5 months to fix and the dress came back to the store with only 3 months to go until my wedding. The alterations process was the biggest disappointment. After having my original appointment cancelled with no notice, I was able to reschedule. I made it very clear that the straps were too short during the first appointment. My second appointment was 3 weeks later and the dress was in even worse shape. The seamstress said she would make the straps longer. On the 3rd visit, I found out that the seamstress had shortened the straps after the first appointment! I'm 5'9, there's no excuse for thinking that I needed the dress shorter. So after 3 appointments, the dress was basically back to where we had started with absolutely no progress made. I complained to the manager who assured me the issue could be fixed. On my 4th visit the seamstress was very disrespectful and sulked through the entire appointment. She wouldn't make eye contact with me. The dress was bunching around my hips but she told me that's "just how it was, there was nothing she could do". With 6 weeks to go until my wedding I demanded a refund on the overpriced, incorrect alterations and went to an independent shop that was able to make the dress fit perfectly. This new seamstress was appalled at the work that had been done by Bel Fiore. I feel very strongly that they wasted my time and that a lot of stress could have been avoided if I had shopped elsewhere. I would never recommend this shop to anyone.

Reviewed on 6/22/2017 Tori R

I loved my experience in buying a dress here - Rhonda was so kind and helpful. I thought they had the best selection of different style dresses and I went to 6 places in the greater Roswell/Dunwoody/Sandy Springs area. My only disappointment is the alterations person they use... Read More didn't press the seams or cut out the extra fabric when they altered my dress. so I had to have the dress professionally pressed --- rather than steamed --- prior to the wedding. The seams on my right hip layed more flat after being pressed but could have been perfect if she had taken the time to remove the extra fabric.

Reviewed on 5/22/2017 Cindy B

Had a fantastic experience. Everything went so smoothly. Katie was a pleasure to work with!

Reviewed on 5/17/2017 Christina D

I was recently a bridesmaid in a wedding, and when it came time to order my dress from Bel Fiore, I got measured and found that I was between a 2 and a 4, according to the measurements on Bel Fiore’s website for that particular dress. As I live out of state and couldn’t go to... Read More the store in person, I called and asked for advice on which size to order. The woman I spoke to (whose name I unfortunately didn’t write down) told me the dress is stretchy so I should order the size 2 given my measurements. Months passed and we didn’t hear a word about the dresses. Eventually, about one month before the wedding, the bride called the store to ask what was going on, and learned the dresses had come in a month ago, but the store had forgotten to notify her. When I finally got my dress, it was so tight I could barely get it zipped up, and breathing was out of the question. Also, it was not remotely stretchy. Another bridesmaid (who had actually gone in person to the store to get fitted) had the same issue with her dress—it was way too small and she couldn’t get hers zipped up at all. Neither of us had gained weight since we got measured, so that wasn’t the problem. The measurements given for that dress were clearly wrong. I called Bel Fiore to complain and asked why I had been advised to order the size 2 and why the customer service person had told me the dress was stretchy, when it clearly wasn’t. The woman I spoke to (Elizabeth?) confirmed that my measurements were in line with a size 2 or 4 in that dress, but then had the nerve to tell me that my version of events “could not have happened” – she said it’s not their policy to ever advise girls on what size dress to order. Now, this is a store that has enormous turnover in their employees, so I found it perplexing that Elizabeth was so certain none of her staff would have ever possibly said something like that to a customer. I asked her, “Are you saying I’m lying?” and she replied in a sugar sweet tone, “I would never call you a liar!” I said, “but you’re saying that what I’ve just told you could not be true…” And she answered, “Right, it’s not possible, we would have never told you what size to order.” The conversation deteriorated from there, ending with Elizabeth telling me there was nothing they could do to make it right. Never in my life have I experienced such degrading treatment--being accused of dishonesty--from a store that I was giving my business to. I don’t know if it is Bel Fiore’s general company policy to automatically assume the customer is lying if they don’t like what the customer is saying, or if Elizabeth was just having an off day, but either way I found the whole episode to be beyond the pale. In the end, the bride’s mother went to the store on my behalf and got them to agree to alter the dress for me for free. I do give the store credit for agreeing to do that. Unfortunately, because I was coming in from out of state the day before the wedding, the timing didn’t work out and I wound up having to take it elsewhere. While the store did try to make it right in the end, the reason I am giving them 2 stars is because of the astonishingly unprofessional treatment I received, and the general mess Bel Fiore made of the whole business from start to finish (advising me to order the wrong size, telling me the dress was stretchy when it was not, then forgetting to notify the bride when the dresses actually came in, leaving us with very little time to arrange alterations).

Reviewed on 3/20/2017 Lauren C

Bell Fiore bridal saved the day for me! I had already been to five different bridal shops and was getting discouraged and disheartened by not being able to find a dress. Not only were some shops unwelcoming and even pushy but they did not provide the selection or the warm... Read More environment that I found in Bel Fiore. From the moment I walked in to Bel Fiore I felt welcome and it was a positive, friendly and happy environment. I was greeted and escorted to an area specifically for me, already setup with a welcome sign with my name on it! I felt so honored that they were treating me so sweetly and making me feel so special rather than just another nameless bride. Then, there is no pressure when picking dresses or trying them on. It was all about me what I wanted. All they wanted to do is anything they could to help me find the perfect dress for my perfect day. Rhonda was amazing, patient and so helpful, even when I knew I found the one she let me try on more just to make sure that I wouldn't change my mind and so that it would hopefully solidify my decision. It was getting close to closing time and I never even once felt rushed. She was so helpful and so patient that it just made the experience absolutely amazing. It's better than I ever could've imagined and I am so thankful that I found the dress of my dreams all because of Bel Fiore and Rhonda! If you want an amazing experience, a positive and helpful environment, and a gorgeous selection, Bel Fiore it is definitely the place to go. They have a wide selection of such beautiful dresses at incredibly reasonable prices and each and every consultant is helpful and kind. I highly recommend Bel Fiore!

Reviewed on 3/15/2017 Emily O

Had a great time! Love how they separate the wedding dresses by silhouette...made it very easy to look around!

Reviewed on 3/04/2017 Sybil S

They were excellent! They really made the day feel special with a lot of personal attention! I HIGHLY recommend this as a must have experience! Reasonable prices and very friendly staff. 💗

Reviewed on 3/04/2017 Windy C

I had the BEST experience today at Bel Fiore! I came in very scared about dress shopping since I am a plus size bride. They made me feel so welcome and helped me find my dream dress! I even had the crying bridal moment with my mom and sister!!! I highly recommend Bel Fiore!

Reviewed on 1/04/2017 Rebecca A

I heard so many great things and read numerous positive reviews about Bel Fiore Bridal but sadly was very disappointed with my experience. The dresses are not taken care of as they are all hanging about without any plastic covers and as each stylist brings you a dress, the poor... Read More dress is dragged across the floor. There were a lot of dresses in the boutique but somehow I felt like they all looked the same (very princess-y/beauty pageant-ish). Not really my style. My stylist didn't offer any input or suggestions which I was looking for - I needed a professional's eye. The stylist was nice but I was expecting so much more. I would save yourself the time and skip this boutique. Very disappointing.

Reviewed on 11/16/2016 Brittany K

My experience with Bel Fiore was horrible. I was persuaded into ordering a dress 6 sizes too big even though I told my consultant I was planning on losing weight. I'm normally a size 16-18 in dress but she ordered a size 28 "based on my measurements." Having no knowledge of... Read More anything wedding I trusted that this was just how these things worked. Once my dress arrived custom-ordered I could literally fit my arms inside with it zipped. During my second alterations appointment, the seamstress made me wait an hour past my appointment time then pricked her finger and bled on my dress. After having already spent $1800 on my dress purchase and $130 to get bra cups put in and four inches taken in, I could not afford to have this dress altered the 5-6 times it would take to get it down to fit me correctly. Since they make you sign a waiver regarding your measurements, I just had to live with this situation. I had a family member alter my dress as best they could and it still didn't fit right. I'm insanely disappointed with how my dress looked in my photos, my experience with Bel Fiore, and how everything played out. The only decision I regret making about my wedding was buying my dress from Bel Fiore.

Reviewed on 10/31/2016 Branddye W

My experience at Bel Fiore Bridal was great! Rhonda, my consultant, made me feel like she really had my best interest at heart. I was able to pick out dresses on my own and have some selected for me. A few of the other ladies at the salon offered assistance in selecting dresses... Read More and offered their opinions/suggestions on the ones I tried on. Everyone was very nice; even after my purchased kept us post-closing. I’d definitely recommend other brides pay the ladies at Bel Fiore a visit!