Bella Sera Bridal & Occasion

The beginning of my experience using Bella Sera went very smoothly from choosing my dress, booking appointments for fittings, and more. I absolutely loved who I worked with as she was beyond helpful in even picking out jewelry! However, my dress was not properly taken in through their in house seamstresses. It was big even after having it taken in (I did not lose any weight at this point) and the cups that were sewn in fell out before I even arrived at my venue. When I picked my dress up, it was also not properly steamed/pressed. Other than these issues, I loved my dress and the staff were all very kind!

Bella Sera Bridal was amazing from start to finish! The second dress I tried on was the one, and thanks to their expert stylist, the whole process felt effortless and exciting. I truly felt heard and guided every step of the way. After the wedding, they also helped me preserve my gown with such care—so grateful for their outstanding service. Highly recommend!

Said yes to mother of the groom dress at Bella Sera

The Bella Sera team made our big day feel so special! My dress was everything I ever dreamed of and I cannot thank the team enough for making my dream come true! Lyne made my dress try-on appointment so special, and we had so much fun! She also picked out the perfect veil to go with my dress! Mercedes did literal miracle work on the custom piece for my dress - she made the "shrug" that I wore to our church ceremony, and it was perfection! I cannot stop looking at the photos, and I will treasure that dress for the rest of my life. We also got Francesco's (groom) tuxedo, the fathers, and the groomsmen's suits at the Salem location and had such a great experience with the team there as well. Francesco looked so handsome and felt so confident on our big day! My mother also got her Mother of the Bride dress at Bella Sera in Danvers and was very nervous because she is not used to wearing dresses, but you made her feel so confident and beautiful, and I am so happy she got as many compliments as she did! Everyone that we worked with was so kind and excited for us - they made us feel so comfortable! The entire Bella Sera team truly went above and beyond to make every person so happy and it was my favorite vendor/part of our wedding planning process to come into the shop to see everyone!

I had the best experience at Bella Sera this past year. From my first appointment in September, to my final alterations in April, I felt so beautiful and valued. Lyne was conscious of my budget and was so attentive to my thousands of questions, my excitement grew every time I was able to go back. Slava and the alterations team did a phenomenal job, I just could not have been happier with my choice!

I had the most incredible experience working with Cristiane at Bella Sera! From the moment I walked into the boutique she made me feel comfortable, heard and truly special. Her knowledge, patience, and genuine passion for helping brides find the perfect dress made all the difference. She listened to my vision, offered thoughtful suggestions and never once made me feel rushed or pressured. This was my first time trying on wedding dresses so I was nervous but with her help I found mine!

I had the BEST experience at Bella Sera. It was my first time trying on wedding dresses and Holly was so wonderful and patient with me. She was so knowledgeable about the process and made me feel so comfortable as I tried on different gowns. I tried on about 15 dresses and found my dream dress. ❤️ I am hoping the alterations process goes just as smooth.

Please do your research and go somewhere else. My experience looking for dresses was great. It’s more the alterations part. The person doing my alterations just started cutting my dress without giving me a quote first. Then got quoted over $600 for a hem and a bustle. Never given the option to go elsewhere. During my alterations appointment (where she just started cutting) I had asked for the fabric that was taken off so I could do something with that. I never got that. Once I got my dress back. I brought it to another tailor to add something else to the dress (someone I know and trust) and was told the bustle looks horrible and she will redo it. I called and requested the extra fabric and ended up with the owner yelling at me over the phone that what I was doing wasn’t fair and I should give them a chance to fix it. My mom went to collect the extra fabric which ended up not even being from dress. I HIGHLY DO NOT recommend. I know the owner is going to say this review is unfair but it is from my own experience. Very unprofessional and do not recommend.

I had the most wonderful experience at Bella Sera when purchasing my wedding dress! From the moment I walked in, the staff made me feel welcome and special. The boutique itself is super cute and cozy, and it made me really start to feel like a bride. My consultant, Truc, was attentive and so kind! She was able to assist me for two different appointments and ultimately helped me choose my dream dress. I didn’t feel rushed and was allowed to try on all dress options that I wanted as I narrowed down the search. I am so grateful to Bella Sera Bridal and would recommend them to any bride-to-be!

Had an amazing experience here, Sarina was very helpful and picked out the perfect dress for me! I will be recommending Bella Sera to anybody looking for a wedding dress!

I had such a wonderful experience at Bella Sera last month when my mom and I went to find my wedding dress! We worked with Cristiane and she was phenomenal! From the moment we walked in, she did everything she could to put me at ease. This was our first stop for looking at dresses and I didn't know what to expect. Cristiane explained everything so well and was incredibly kind and welcoming. She encouraged me to shop the racks myself and touch the fabric of different dresses to get a good sense for how they felt. She also listened closely to my description for the vision and vibe of my wedding, and made some excellent suggestions of dresses for me to try (while also letting me explore and choose things for myself). One of the dresses she suggested ended up being "the one", and I'm not sure that I would have thought to try it if she hadn't pointed it out, so I'm so very grateful! I also really appreciated that she took note of my budget and respected it - I never felt any pressure to look at things outside my price range and it never felt like she was trying to sell me on something I didn't want. I'm so glad I came here because I was really nervous about finding just the right dress and I'm so grateful that Bella Sera made it a fun experience!

We (my mom and I) worked with Heidi and cannot recommend her enough! We had been to multiple shops and worked with numerous stylists (at other locations) and none of them held a candle to Heidi in terms of professionalism, helpfulness, and knowledge for ways to adjust or alter the dresses to be exactly what you’re looking for or help you brainstorm adjustments that you maybe hadn’t even considered. As someone who has gained weight and has been self conscious Heidi did a wonderful job helping me find dresses to flatter the parts of my body I wanted to highlight and dress up the parts I was more shy about in a very kind and compassionate way. Many other stylists (at other locations) felt very salesy, telling you what you wanted to hear but Heidi was always very sweet and genuine. If you’re feeling a little lost or overwhelmed dress shopping, or really any other feeling, there is no better person to work with than Heidi💕 Another perk of Bella Sera as a salon is that you are able to quickly try on many dresses during your appointment and able to shop the racks yourself, both things that surprisingly many other bridal salons do not allow you to do. One appointment I had for a 90 minute time slot only had time to try on 3 gowns but with Heidi we efficiently zipped through numerous gowns to hone in the styles and materials I liked best. Additionally, they offer in house alterations so you don’t have to worry about a 3rd party messing up your dress. I cannot sing enough praises to Heidi and her team at Bella Sera, thank you for such a wonderful experience!!

I cannot thank Bella Sera Bridal enough for all of their help in finding and designing my dream wedding dress for my fall 2024 wedding. I first visited with my family about a year before the big day, and our stylist, Holly, was incredibly helpful and patient as I tried on several dresses multiple times before making my final decision. Once I selected my dress, I was introduced to their amazing alterations team. Daisy, the tailor, worked her magic and created stunning full-length bishop sleeves from scratch, adding a unique and personal touch to my gown. The entire Bella Sera team truly went above and beyond, bringing everything I envisioned for my dress to life. Their attention to detail and dedication to making my vision a reality made the experience unforgettable. I am beyond grateful for their expertise and care throughout the entire process!

I had an amazing experience here. I found the dress of my dreams -- my husband cried when he saw me. The staff were amazing and so responsive and helpful. The selection was great and made it really hard to pick the right dress. Everything was perfect.

Bella Sera Bridal is the BEST! The staff is so professional! Anthony was very helpful in helping my daughter find the perfect dress for her October wedding. He’s very knowledgeable and took the time to find the dress that would look best on her. He really cares about making his clients happy!! I would highly recommend Bella Sera Bridal!!

I had the most wonderful experience working with Truc as well as Heidi- they were professional, personable, kind, and read my mind to help me find the PERFECT dress!

This was the BEST dress shopping experience I have ever had. Sarina was so insightful and down to earth. Truly so happy with my purchase and so glad to have to it at Bella Sera!!

Went with my mom today to shop for her mother of the bride dress. We worked with Anthony who was terrific. He was respectful of where we wanted to be from a price perspective. He clearly was knowledgeable and was very honest in what styles were suited for my mom. Yes we found what will be the perfect dress. We would recommend Anthony and Bella Sera.

My experience at Bella Sera was like night and day compared to the other salons I had previously visited. The space is clean, the staff are friendly, and the selection is amazing. Sarina was my stylist and she couldn't have done a better job. She looked over my intake form and considered my reference photos, and had the perfect dress picked out for me after talking to me for 5 minutes. She appropriately challenged me to try some styles that were different from what I'm used to, while still making selections that made sense for me based on what I requested. We tried on so many beautiful dresses that I loved, but ultimately I ended up going with the first one I tried on. Sarina is so talented and I am so grateful that I ended up at Bella Sera for my dress shopping experience.

I bought my wedding gown at Bella Sera Bridal for our August 2024 wedding at Birch Wood Vineyards in Derry, NH. Everyone there was so kind and helpful throughout the process. It was the first boutique I went to and I ended up going back after visiting quite a few other stores because I couldn’t stop thinking about one of the first gowns I tried on there. They helped me submit a request to the designer to customize my gown by adding lining to the top which helped me feel more comfortable on the big day. I also worked with their in-house alterations department after my gown arrived. My seamstress, Mercedez was just amazing! She worked with me through multiple fitting appointments to make various tweaks to my dress to make sure I felt totally comfortable and confident for my wedding day. She was also so reassuring throughout the process and made sure I felt beautiful in my gown! I’m so happy with the final product and really loved my gown from Bella Sera.

I recently visited Bella Sera to try on wedding dresses and had the pleasure of working with Anthony. Prior to this, I had been to another shop where the staff was a bit pushy. However, upon meeting Anthony, I felt at ease immediately. He made the experience feel comfortable, like trying on dresses with a family member in my living room, without any pressure to make an immediate purchase. Although I hadn't planned on buying a dress on my first day of shopping, the selection at Bella Sera was so fantastic that I couldn't resist. Additionally, I appreciate that they offer on-site alterations, which will be very convenient once my dress arrives. I would wholeheartedly recommend Bella Sera and Anthony to any bride-to-be!

I loved my dress shopping experience here! You get to look through the racks of dresses which was unique and extremely helpful. Sarina was my consultant to made the experience so easy, seamless, and enjoyable!

I had the best experience with Anthony at Bella Sera. He was so knowledgeable and patient as I found the perfect dress for our 45th wedding anniversary celebration. I would highly recommend Anthony and Bella Sera.

Very great experience at Bella Sera. My sister got her dress here as well 10 years ago and told me to go. Great dress selection. I went to two other places and was not as impressed with the dresses. The service was also great. Lyne was really sweet and made me feel comfortable during the process. I also like how they do alterations and seamstress in house, that helps makes it easier.

When looking for a wedding dress, I knew I wanted to buy from somewhere with in-house alterations. The sales staff and alterations team were so kind and helpful for every step of the process. Even with some unexpected alterations the week of my wedding, I knew I was in good hands! Everything was perfect for my wedding. Thanks Bella Sera!

I absolutely loved Bella Sera! I found my wedding dress thanks to our great stylist Holly. She helped me find exactly what I was looking for and provided great other options while trying them on too! Would 11/10 recommend them. Great pricing too.

I had the best experience working with Sarina at Bella Sera! It was my first wedding dress shopping experience and I was a little nervous. Sarina quickly eased my nerves, made me feel so comfortable and relaxed, and helped me find a dress that I loved! The dressing rooms and dress viewing area were spacious and very cute and comfortable as well!

(Review for Bella Sera in Salem, NH) I am never one to write a bad review for a business, but after everything I dealt with for my wedding dress I feel I have to so that others can be warned! I found my dream wedding dress here and oh how I wish I took it and ran once it came in. From the very first alteration appointment I was disappointed because I felt the seamstress was very rude (my parents and friend both noticed this as well). I went back for another fitting and my dress had been taken in too much and was unable to be zipped up. The seamstress eventually squeezed it together enough to close but I was so uncomfortable and felt like I couldn’t take a deep breath without the dress busting open. She made a comment that I gained weight or that I must be on my period! (I hadn’t gained any weight, esp. in my chest where the dress was too tight.) When I told her I needed the dress to be taken out a little, she disagreed and told me it was fine. I told her I wasn’t comfortable and after some attitude and eye rolls she agreed to do it. When I went back, she had taken the dress back out completely to where it started so it was now too big again. She told me there wasn’t anything else she could do and that I need to buy dress tape and just stick the dress to me.. I was so upset I took the dress home and just cried. I tried it on again at home for my MOH and had been so focused on it being too big that I didn’t notice the straps were crooked as well as an uneven bustle. I paid over $800 in alterations for a beautiful dress to be completely ruined!!!! I desperately took it to another seamstress and she couldn’t believe the “disaster” of stitches that were inside my dress. Her words were “it was an absolute mess in there”. There wasn’t one thing the Bella Sera seamstress did right. My new seamstress had to fix my uneven straps, took it in the perfect amount, and also had to fix my bustle because it didn’t hang right. She asked if I had brought my dress to someone who just started sewing and was shocked that I had it done at a bridal shop!

When I first went into Bella Sera I had a different style of dress in mind. I wanted a-line chiffon. I told the salesperson this and she had me try on their options in this style. I didn’t find my dress and she suggested looking at other styles. She grabbed some princess and ball gown types. Originally I didn’t want those as they were too puffy. But she assured me they can remove under layers to make it more of an a-line cut. She did awesome - I found my dress. It was totally different from what I originally had in mind. I went to a different salon before and they gave up after I tried on and didn’t like the chiffon options. Here I was actually struggling to pick between 3 different dresses from the same designer 😅 After buying my dress I had several seamstress appointments. She did amazing! I had so many alterations done and it was pretty complicated but she did what I wanted and it looked great! The only downside was my bustle - I wish I took a video of her putting the bustle back together (she undid it and then I left it like that). On the day of the wedding my friends struggled for 30 minutes trying to shorten my skirt with the bustle. They couldn’t figure out how to put it back up and it was not seamless when they were done (I think they did it wrong). So yea - for any seamstress - make sure you get plenty of videos of how to work the bustle!

I’m super disappointed in this place. I went here on the recommendation from the knot and the good reviews but I just feel very taken advantage of. I bought my dress in a different city and needed alterations in this area where I live. My first appointment was great and it seemed like my seamstress understood my needs but when I went back the bra area did not fit and she kept ensuring it did so we had her make two sets of alterations in that appointment. When it came to the bustle, the entire thing was a mess. They said it would need 3 buttons but then upon doing the bustle realized it would need 7 buttons. And it was puckering in all weird spots and looked so uneven. They couldn’t defend the bustle, so they offered to re do it and they got me an appointment the next weekend again. Which I appreciate this is July and it’s super busy but they squeezed me in cause they know they did the bustle wrong. I come back the second weekend and the dress is still puckering and wrong. They removed 2 buttons and kept ensuring me it looks great. Now not only is the bustle coming out of where my anus is (as opposed to the tailbone where it should sit) but the dress is literally dragging on the ground. The whole point of a bustle is so that my dress isn’t getting stepped on on the dance floor all night. Throughout this whole process the manager came out and kept saying how it was fine but they really don’t listen and I took the dress home and I’m just so upset that I have to wear a dress where the bustle is coming out of my anus and dragging on the floor. Don’t go here for alterations they really don’t listen and it just felt like I was being taken advantage of the whole time. I feel like they ruined my dress and I’m now I’m a position where I’m less than 2 months from my wedding day and have no options.

Sarina was FANTASTIC! She was incredibly helpful, patient and insightful during my appointment. I felt that she balanced sharing just the right amount of expertise while also letting me feel comfortable and confident in making the best decision for me. I am so glad I checked Bella Sera out!

I cannot say enough about Sarina! I was at Bella Sera for my daughter's wedding gown fitting and Sarina asked" did you find a dress for yourself"? I said "no I have not found a dress for myself yet". I didn't know what I was looking for, but I knew it had to be a V neck. Sarina said "let me look, here try this on, trust me, I think it will look beautiful". I put on the dress and looked at my daughter, THIS WAS IT!!! It was a beautiful color and was so flattering. Sarina, I can not thank you enough! You were spot on! I LOVE IT and am looking forward to putting it on!

I had the absolute BEST time at Bella Sera!! We got the VIBE lounge so we had a private space to ourselves with a cheeseboard, champagne and our AMAZING stylist Sarina! Sarina was so great at helping me narrow down my options, listened to what exactly I liked about each dress and pulled the last dress that had something from each dress that I loved which ended up being the dress I said yes to! I could not have asked for a more special and fun experience!

Bella Sera was absolutely amazing from start to finish. I had a hard time finding my wedding dress and was left feeling upset and frustrated after having many appointments at different bridal salons. The moment I walked into Bella Sera, I knew I was in the best hands. By far the best experience, selection of dresses, and costumer service. They are unmatched!

I loved being a Bella Sera bride. I only visited two bridal shops, and honestly I probably wouldn't have needed to visit the other one if I'd just gone here first. The prices are reasonable, the staff is amazing, and alterations happen in-house, which makes things really convenient. I worked with Matthew to pick out my dress, and he was SO FUN to be around! I then worked with Isa on alterations and it was like having a beloved relative work with me, which I so appreciated. Their plus size collection is incredible (I am a size 16, size 18 in bridal dresses) and I had no issues trying on samples or finding my perfect gown. Choose Bella Sera!!!

We loved our experience at Bella Sera. I found the perfect wedding gown, by designer Eddy K, after trying on a handful of options and felt 100% confident I made the right decision from the helpful staff and knowledgeable seamstress. Everyone put my mind at ease. Highly recommend scheduling your appointment here!

What a wonderful experience! This was the first shop I went to looking for my dress wedding dress. We did go to a couple other stores after this one, but ended up coming back to order my dress. I had specific requests, and my stylist Truc was able to find exactly what I envisioned with the first dress she chose! We tried on a handful of others but nothing could best that first one. I also wanted to add some vibrant colors to my dress, and we came up with a plan and I was even able to chat with the seamstress while I was there, to make sure my vision was achievable with my dress's material. Additionally, my mother ended up finding her mother-of-the-bride dress here the very next day!! I would highly recommend this shop to anyone with a wedding or formal event. Definitely the best in the North shore.

i found the most beautiful mother of the groom dress at Bella Sera. They have a wonderful selection of gowns. The quality can’t be beat. The shop is beautiful, and the staff welcoming. I felt so comfortable, I brought my family when I went back for their opinions. Heidi had everything ready for me when we arrived. She couldn’t have been more accommodating and helpful. After searching everywherefor months, there was no comparison. I feel amazing in it; and can’t wait to wear it! Thank you

All of the staff at Bella Sera Bridal were wonderful! Even though I'm not someone who usually wears dresses, they made the whole experience very easy and comfortable. We gave them a bit of a challenge to fit two brides at the same time who didn't want to see each other's dress before he wedding, but they orchestrated the whole thing perfectly so there were no accidental glimpses

I just purchased a mother of the groom gown at Bella Sera (my second time around)! Anthony is an absolute pleasure to work with—he listens and knows how to find exactly what you are looking for. His professionalism and sense of humor make the entire shopping experience fun and stress-free. The selection of designers and dresses is well worth the visit.

I had a lovely experience at Bella Sera. My consultant was very helpful and tailored the experience to the vision I was looking for. She helped me find my dress on my first visit, which I wasn't expecting! She was transparent and guided me through each dress by helping me to think critically and narrow down all the beautiful options they carry.

I had a wonderful experience shopping at Bella Sera and ended up purchasing my dress, a veil, and a hair comb there. I selected Bella Sera as a place to shop due to selection of designers and affordable price point. I also loved that it is owned by best friends, has a beautiful esthetic, and has tailoring on site. I wish I knew the names of all the people who assisted during my 2 shopping visits and multiple try-on/tailoring visits because all were wonderful! At every visit I could tell that everyone there truly enjoys their work which made it such a special experience. Anthony did an excellent job during dress shopping, and I ended up with a beautiful Eddy K dress. It was so convenient that Bella Sera will hold onto your dress and do tailoring and steaming before picking it up closer to the wedding date. I never had an issue getting an appt. day and time that worked with my schedule. I highly recommend Bella Sera for a special wedding dress shopping experience!

We had a wonderful experience at Bella Sera. The owner and staff are friendly, professional ,honest and so helpful. The space is bright,clean and laid out very nicely. My daughter found her perfect dress and I found my dress as well.

BEST place to shop for everything bridal. I am so excited to be the Mother of the Groom this year and needed the perfect dress. Anthony was amazing and had some fantastic ideas to give me all I wanted and more!!!!!!

I just had the best experience finding my Mother of the Groom dress at Bella Sera. Heidi and Anthony were so easy & fun to work with. The selection of dresses was amazing. I absolutely love my dress and I’m so excited to go for my fitting. Everyone there is just so nice.