When I first got engaged back in 2010, I did what any other bride does and went out and bought the Brides magazine! I was flipping through the magazine and came across an advertisement for this gorgeous dress! I had to have it. I looked the des...igner up on line (Essense of Australia) and at the time there was only one shop that sold there dresses in AL and that was Bella's. So, I called them and they said they had the exact dress I found in the magazine and I was sold. I lived about an hour away, but my mom lived about 3.5 hours away from the store. So, I wanted to wait until my mom could drive up and go with me try it on bc I wanted the whole mom/daughter wedding dress experience. So a month or so goes by and we finally decide to go try on the dress. I call Bella's and set up a appointment and tell them which dress I want to try on and they confirm that they still have the dress there. Well, the day finally arrives and we go to try on the dress. We get there and they are obviously very busy and we didn't get help for about 20 min. I am walking through looking at dresses and I can't find "the dress". Finally, a sales consultant comes to help and they spend like another 15 min looking for the dress. I am about to cry. 35 min of my appt was spent looking for the dress that me and my family just drove approx 3 hours to see. They finally find the dress and it turns out the sample had been sold.. So, it was right in front of me and I couldn't even try it on bc another bride had already put money down on it. I was devastated. That is why I gave them 4 stars. I was told twice they had the dress and twice that if I came I would get to try it on and they end up selling it. But, despite all my negative emotions I decide to make the best of it and try on other dresses. I stick to the designer I love and try on probably 5 or 6 dresses. Nothing is impressing me bc my heart is still with the other dress. The sales consultant brings me one last dress and I try it on. I am in love. Finally, I can look at the other dress and the one that I am wearing and I can actually say that I like it more! It was nearing the end of my appt and they were still extremely busy, so I was feeling the pressure to make a decision. I decide to wait and while she is undoing the dress my heart is breaking (for the second time in a day). I tell her to stop and that I can't leave without saying "yes to the dress"! It wasn't the experience that I was hoping for when I left that morning to try on dresses, but Bella's ended up having the dress for me. Every other time I went to try on my dress for alterations they were AMAZING! They weren't near as busy, so they were very attentive and the dress was altered perfectly. My dress was a hit at our wedding and I can't quit staring at it in our pictures!! The ladies that work there are truly nice ladies and are very good at their jobs. Otherwise, I may not have ever found my dress!