4.7 out of 5 stars and 39 reviews
4.7
(39)Best of Weddings (1x).21 Meadow Circle Drive Suite 304, Lake St Louis, MO
About this vendor
At Boulevard Bride we are not only known for our gorgeous gowns, but also our wonderful customer service. Upon arrival, you are greeted by our friendly staff and we conduct a mini interview. This day is all about you, so we want to take the time to get to know you and what you have in mind for your dream dress and wedding.
We carry all your attire needs for your wedding day. We offer wedding gowns, mother of the bride/groom, flower girl, and tuxedo and suit rentals. We would love to be a part of your special day.
Along with our other amazing designers, we are pleased to announce a new couture wedding collection featuring gowns fit and altered to your measurements. This line is exclusive to Boulevard Bride and offers haute gowns at an amazing price.
Details
Accessories
- Cover Ups
- Jackets
- Wraps
- Hair Accessories
- Flower Crowns
- Headbands
Business Attributes
- Woman-owned Business
Dresses
- Bridesmaid Dresses
- Flower Girl Dresses
- Mother of the Bride Dresses
- Shower & Party Dresses
- Wedding Dresses
Fashion Services
- Bridal Stylists
- Custom Designs
- Dry Cleaning & Preservation
- Group Discounts
- Plus Size Available
- Private Appointments Available
Suits & Accessories
- Bow Ties
- Cummerbunds
- Shoes
- Suits for Women
- Ties
- Tuxedos & Suits
Awards and Affiliations
Reviews
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4.7
out of 5.039 reviews
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Maddie is the absolute best! She was so helpful throughout the whole process
I donโt think bad of this entire shop. I had a bad experience and Iโm hoping it was just a once off. The woman that was my appointment was with just didnโt seem to want to help me at all. If anything she seemed more annoyed. She also kept bringing dresses double or triple my budget. I ended up going to a different bridal shop. Very pretty dresses and shop though!
I bought my dress in 2021 for my wedding earlier this year in 2023. My bridal consultant was Chloe, and she was an absolute dream to have. She did such a good job picking out dresses that fit my style that I described, and it didn't take long for me to find my favorite! I came in with my mom, and they offered us both mimosas, and were so accommodating & truly felt invested in me. The owner was so nice at giving suggestions & personal advice for what I should do, which was especially helpful as a destination wedding bride. Truly obsessed with my dress & felt like a princess on my wedding day. 100% recommend for both dress selection & amazing staff.
I worked with Stos to find the perfect wedding dress! She was absolutely amazing! Stos was so informative,helpful, nice, and so patient with me. I loved the customer service I received from her and I will be back soon! I highly recommend this bridal shop! Go see Stos at Blouvard Bride she is amesome!
Loved my experience here! This was the first out of two boutiques I went to and my consultant, Lexi, listened to exactly what I wanted while politely guiding some family members to follow the rules!
The only complaint I have is when I went back to try on my top contender a few days later, they only allowed for a 45 minute time slot instead of the hour and fifteen I had booked to try on other dresses.. even though there was no one else in the shop.
**THIS ENTIRE REVIEW IS MY OPINION AND BASED ON THE EXPERIENCE I HAD IN THIS STORE**...This is the most horribly pretentious store I have ever been in. Boulevard Bride was the third bridal shop I had been to. I was still feeling out my style but had a decently good idea of what I was looking for. The staff initially seemed friendly, offering us a mimosa and all smiles. My consultant was very attentive when I described what I was looking for and I want to make it clear my MY consultant was very nice and helpful. And this review is not a reflection of her, but of her coworkers and the environment of the store. She allowed my mom and I to browse the racks and bring back about 6 dresses. However, my budget quickly was thrown out the window with the dresses she was suggesting and bringing back. I start attempting to try on dresses. I say attempting because I am an average, straight sized bride (dress size 8-12) and did not have trouble at most other stores with getting the samples zipped on most of the way. I struggled with nearly every sample dress at Boulevard. I was embarrassed every time my consultant had to sausage me into a dress, which overall took away from the try on experience, as I was starting to feel really insecure about my body. I'll get back to my thoughts on this. Once I had a dress on, we were not allowed to take any pictures, per the store's policy. We didn't mind the request until we saw the bride in the area across from us taking as many photos as she wanted of every dress she tried on. While looking at a dress, my mom commented about the lace or something and lightly grazed her finger over the lace of the dress I had just battled to get on my body. A lady, I assume the manager, told her not to touch the dress because her finger oils could ruin it. My mom apologized and understood. I did find a dress I really liked and was considering a top contender. I put it back on and while admiring it, a man, assumingly the store owner, told me to go outside in the sunshine to see the lace sparkle...so five minutes ago my mom's finger oils would ruin your dress, but now I could drag it in the street for the sake of your sale? He insisted, so here I am, waddling outside in a dress half zipped, freezing, for sake of some glittery lace. Luckily, my sister was able to take a few photos of me in this dress while we were outside. When we came back in, I wanted photos of it on in the dressing area. They would only allow my consultant to take the pictures and pose me in VERY specific ways. The only thing that kept me from being uncomfortable is that, it felt like they did it all with a fake and forced politeness...Finally, I'd like to return to my thoughts on the sample dress sizes. Stores are responsible for the designers they buy from. While designers offer sample sizes that can vary in fit, it is the responsibility of the store to either choose designers that make a size that will fit most of their clientele or warn their client of the designer having a typically smaller sample. How am I supposed to envision the day I'm supposed to feel the most beautiful in a dress that I can't even sort of zip? It is on the store to pick designers that make a bride leave feeling beautiful, not insecure. Even a warning of a small running sample size is enough to feel like the store is in your corner.
I went to 4 bridal shops. My favorite experience was this one. We ended up having to push back my appointment because we werenโt finished at another bridal shop and they were accommodating. A girl named Chloe helped me with dresses. She never brought me anything out of my budget. And I picked out a lot of what I tried on. She gave my girls signs to hold up on what they thought about the dress. Some signs said next please, love it, gorgeous, ect. They also brought over champagne/mimosas. I went when they had a deal going on. Lots of beautiful dresses. I did not feel rushed. I would highly recommend going here. Although I did not get my dress here the experience was the best for me. It was the most fun.
The ladies at Boulevard were extremely helpful. The gown I decided on was not one I actually found in the store on my own, the sales associated instantly knew based on my style and body type it would be perfect, and she was right! When the wrong size was delivered, they quickly rushed for my size to be reordered in time for alterations for my Sept. 2019 date (which was later delayed by a year). The selections are outstanding and it provides you with so many beautiful gown options.
Everyone there was very kind & knowledgeable. My dress also shipped super fast!
I had all of my bridesmaids order their dresses from here, the sizing and the fit of the dresses were absolutely on point, which was great because my girls had some issues picking up their dresses. I was expecting better communication on the part of the store, they asked me for shipping addresses when my bridesmaids had already provided them and I was the one who always had to initiate and ask when the dresses would be in.
I LOVE THIS PLACE!! I went there last night look for a replacement dress. I lost a lot of weight and the dress I bought a year ago just didn't feel right. From the moment I called and made my appointment to the moment I bought my dress they were nothing short of spectacular! I ended up loving an off the rack dress that was on sale. I am so happy with my dress its exactly what I was hoping for!
Boulevard Bride is a must stop if your looking for a dress. Simply amazing, thank you to all the wonderful girls there, my bridal consultant and Jen the manager!
I did not end up buying my dress from here but they had a great selection and were friendly and knowledgeable during my wedding dress search.
The owner Jen and her crew are AMAZING to work with. They were very helpful in finding exactly what I was envisioning when I walked in. They accommodated my whole wedding party even when we would spring a new idea on them. PLUS, through all this craziness they got back to me immediately when I was concerned about the delivery and production during COVID. I recommended them to my sister-in-law and she had the same great experience! I will recommend them to EVERYONE I CAN!!
Love, love, LOVE Boulevard Bridal!! โค๏ธ I picked my Wedding Dress today, and they made the experience unforgettable! The owner Jenn is absolutely amazing, and my consultant Sam was fantastic!! Thank you ladies for everything and more!!!
I had such an amazing experience at this bridal salon! Everyone that works there was so incredibly helpful and sweet. I got my dress, bridal accessories, bridesmaid dresses, and groomsmen ties here. I bought a Potapenko Yanchenko gown and it was stunning. I tried on one of her gowns and she sketched a gown that was similar but more flattering to my figure. She then created the gown from scratch. It was such an amazing experience! Also, I wanted to use my mom's veil but did not want the attached blusher and hat piece. The store's buyer (I am blanking on her name I am so sad to say!) took those off and put the veil on a comb and tea dipped it so it matched the color of my dress. I cannot believe the customer service here, an absolute dream.
The staff is just amazing!! The whole time I was trying on gowns they told me to keep my mind open, and I am sooo glad I did!! You go in with an idea of what you want and sometimes it just isnโt what you fall in love with!
We bought bridesmaids dresses from here. Everyone was so helpful and sweet. We loved our whole experience here. They have such beautiful dresses!
SO I would just like to give Cameryn a HUGE shout out for helping me and my group have a stress free fun time!!! I hadnโt ever gone dress shopping before and I was a little nervous but Cameryn made the experience SO fun and stress free!! It helped that I went in with an idea of what I wanted, and at first I was a little unsure if I would find it but to my surprise at said yes to the dress after only trying on 5 dresses!! They really work with your budget and style and are so helpful when it comes to catering to your needs/ financial plan!!! Sooooo so awesome! A little bummed that my dress shopping experience is over but I honestly would not change it for the world! My dress is gorgeous and I loved my experience!!! 10/10 highly recommend, ๐๐๐๐๐
I could not say enough good things about how sweet this family establishment is and how welcoming they were to not only me, but my bridesmaids and family as well. Amazing service! Humble, kind, helpful, FUN assistance that went above and beyond to make my experience wonderful.
Everything about my experience at Boulevard Bride was amazing. I found the perfect dress and all of the ladies who helped me were fantastic to work with. They also gave me a wonderful recommendation for a seamstress who was excellent and affordable. I am so glad I said yes to the dress at Boulevard Bride!
I had a great experience at Boulevard Bride. I walked in and told the owner exactly what I wanted. The first dress she gave me to try on was the one. She gave me a discount on the veil and dress because it was a sample.
Definitely recommend!
I absolutely loved my experience here! I wasnโt sure what I wanted and they found me something i could have never imagined! So sweet and helpful :)
I was so excited to try on my dream dress at Boulevard Bride, and they did not disappoint! Setting up an appointment was a breeze. The fitting space is beautiful and the lighting was perfect to catch all the beautiful details of the dresses. Stephanie, my consultant, was fantastic! She made me feel like I was the only bride shopping that day. At the end of the appointment, the owner stopped by and made sure we were well taken care of. I would recommend this boutique to anyone looking for a wedding or prom dress.
I had the most memorable experience at Boulevard Bride! The staff was very friendly and knowledgeable when paying attention to all the details on a dress I had envisioned to wear on my special day! Jenn is incredible and made sure my family and I was taken care of which I admired! I definitely recommend Boulevard Bride to anybody in search of a bridal, bridesmaid, flower girl gown and even tuxedo or shit rentals!
The staff is so amazing and the dresses are beautiful!!๐ Would reccomend to anyone planning for their big day
I found my dream dress at Boulevard Bride! Everyone was so helpful and really listened to what I wanted in a bridal dress. They helped match the perfect veil to it and we added an headband from there as well. The have a great selection of beautiful gowns and I'd go back in a heartbeat!
I was very nervous about trying on wedding dresses, but the staff at Boulevard Bride was very kind, professional, and accommodating. It was easy to set up an appointment through The Knot on short notice. The staff totally understood my priorities and wishes and did not try to pressure me into buying a certain brand or style of dress; they listened to what I wanted and suggested dresses that suited me. They also helped me arrange for alterations through Kaye Nicole Couture, which was very helpful since I lived out of state at the time. Even though I was buying my dress two months before the wedding, Boulevard Bride worked hard to make sure I had a dress that I was happy with. This bridal shop went above and beyond my expectations and made dress shopping a very pleasant and anxiety-free process for me.
This shop was great... until I paid. The staff was friendly and knowledgable, and I found a dress I loved. Unfortunately, after I paid in full I was shown my dress and it was different than the one I had ordered! Instead of a zipper back it had a corset back. The staff took no responsibility for the mix-up- saying it was always on the receipt when we purchased it and therefore they could do nothing. A corset option for the dress was never mentioned while I was trying it on and I couldn't find anything on my receipts. While the mix-up might not have been their fault (who knows what happened,) the staff did not handle the situation well and I wish I had bought the dress somewhere else. I still love the dress and will wear it, I just wish it was the one I ordered!
Love this place I would have made the owner my bridesmaid if I could have lol! So happy with my dress!
Boulevard Bride is the best bridal shop hands down in the area! The owner Jennifer is such a joy to be around, she was with me every step of the way from browsing to preserving my wedding dress. They have beautiful dresses and will always give you the time you need even if that means scheduling in you at the earliest time available. Boulevard Bride was the best decision I made and they made the whole process go so smoothly and fun! I have and will always recommend them.
I can not give this store enough stars they are AMAZING!! I had started to pay for a dress changed plans and then decided to do a wedding called and they had lost all my payments, then went to a national brand store and had some rude comments made to me from the consultant and then she scrached my face and walked away. Called Boulevard Bride this morning they got me in and I found my dress they worked with me to get a dress that I love. I will never shop another dress store they now have a long time customer for any of my dress needs. I will tell all my family and friends where to go when they are looking for a formal dress. Wish I could give more then 5 stars.
I bought my wedding dress at Boulevard Bride and can't say enough about them! I absolutely loved the team- everyone I talked to was so positive and constructive. The store appears small but the selection is AMAZING. I tried on a bunch of dresses and then actually had a *moment* when I tried on my dress. They do all of the alterations (at extremely reasonable rates) and went out of their way to make sure I was satisfied. I went to 5 salons before this one and the service here cannot be beat. They also have an amazing selection of bridesmaids dresses and off the rack wedding dresses with incredible discounts. I love this shop and the staff!
I had a wonderful experience here! Jenn went absolutely above and beyond to help me at this special time in my life. I highly recommend this shop to all future brides! Beautiful dresses and kind helpful people!
Boulevard Bride was awesome! They were so easy to work with and were very communicative. I didn't get my alterations through them, but they did make me a custom veil which was beautiful. Definitely reccommend!
When I first started looking online at wedding gowns, I quickly became overwhelmed. Somehow I stumbled across Boulevard Bride - and I couldn't have been more lucky! Jen, the owner, answered when I called to inquire about making an appointment. She was so upbeat and friendly over the phone. And when she found out that I hadn't even tried on a dress yet, her enthusiasm sky-rocketed. I believe she said to me, "Oh! You have to come in and we'll just PLAY!" And play we did! For over 3 hours, I tried on all types of styles - from A-line to mermaid to a full-on ball gown. Not only did she explain the different styles, but she also educated me on the types of material, too! At the end, I felt like Jen was a long-lost friend! Now, I didn't get a dress at my first visit - no, I went around to many, many other shops looking for a dress, but I never felt like I got the personal attention that I received from Jen. So, I returned with all my girls, tried on my favorites (and a few more that I hadn't tried, including a Sophia Tolli that Jen had specially ordered in for me to try) and I found The Dress (which ended up being Anita by David Tutera). Ordering was a breeze after Jen got my measurements (which also included a discussion on shoe heel height). Jen called me as soon as the dress came in. The fittings were quick and easy - there was just one little snafu with the bustle, but they fixed it in a jiffy. My dress was perfect and ready to go 2 weeks before the wedding! I'd recommend every bride to swing on in and try Boulevard Bride!
I first agreed to check out Boulevard Bride as a favor to my Mom, as the shop was only about 5 minutes from her house.., but I wasn't expecting much... I didn't think there was much of anything in that area. Then, I checked out the website, and saw she carried David Tutera dresses, and I was drooling, I swear.
I brought in my tablet and pulled up Pinterest to show Jen some of the dresses I liked, and was completely SHOCKED when she looked at my number 1 pick, and then grabbed the sample of it! This little shop in the middle of nowhere, and she had a sample of my top pick. I ended trying it on twice during that visit, and the second time, I mentioned that my only reservation was that it was just missing something.. and she suggested changing out the satin ribbon belt with a different color, and it was PERFECT!
I had initially planned to get the tuxes and Bridemaids dresses elsewhere, but after seeing what David's Bridal had available for plus size BMs, and the price the tux rental places wanted, I wasn't thrilled. Then, the style we had picked for the BMs at David's Bridal were discontinued, so I emailed Jen the dress we were looking at, and she found something similar, but better (and cheaper!). So I decided to get the tuxes from Boulevard as well. Since we got so much from her, we did get a pretty nice discount.
The only kinda downsides, through no fault of Boulevard's, was that my dress and the BM's dresses arrived the week before the wedding. The blame was split between us taking too long to get Jen the deposit to get the dress ordered and the Chinese New Year, which led to some staffing issues at the manufacturer.
While Jen couldn't do the alterations due to some health issues, she made a call and got us into Alterations by Valerie, who did amazing and amazingly FAST work on my dress and one of my BMs.
Pieces of 3 of the tuxes had to be traded out, which Jen got to us the next day. Thankfully, the one guy who couldn't pick up his tux until the day before had no issue!
I know where I'll be going for any formal occasion, and will send everyone I know looking for formals to her!
I really wanted to get my dress at a local vendor and I called a few places to set up appointments. I went to Boulevard Bride first and didn't have to go anywhere else. They had the prefect dress for me. They were extremely nice and helpful. They make sure you are fully taken care of. Even though they are small they had a great selections of dresses. Then once the dress was bought they were very flexible with fittings. They made sure that I had two fitting before they cut into the dress the wanted to make sure I didn't change size too much and didn't want to cut into the dress and it didn't fit. They had the dress finished quickly and it looked amazing!! They also don't charge you for every fitting they just have a one time payment for the whole thing. They also were very helpful in helping me find a belt for my dress. My dress was white but I wore real pearls and they tend to be more ivory. So they helped me find a belt that had pearls and detail for a very descent price. She even called around for me to get the best deal. When the belt came in the pearls were white and to make them match the necklace she mad sure to get a color sample and she had painted the pearls on the belt for me at no extra charge. They looked amazing and I was extremely happy with the service I got with them. They even have someone who hand makes the veils and you can get those coustom made and they are beautiful. I was so glad I went with them. They were the best in making sure everything looked prefect without draining my budget.
I absolutely loved my wedding dress!
This is a quiet little bridal shop owned by a mother and daughter. I found my PERFECT dress on the rack and was able to buy it immediately. They were so nice and didn't hover or pressure us at all. They were really interested in making sure I found my perfect gown whether it was there or not. When I got it, it had to undergo some major alterations (I had too little time to order a gown in my size), so they recommeneded the sweetest seamstress, Joy Ritchey in Wentzville. I took my dress to her, and when I picked it up a few weeks later, it looked like it had been designed just for me.
Contact
21 Meadow Circle Drive Suite 304, Lake St Louis, MO
Boulevard Bride
Boulevard Bride's photos