the ultimate shopping destination 🖤
AWARD WINNER (6X)
Thanks to recommendations from couples on The Knot
Your perfect forever, begins with a dress...
We are a one-stop shop for bride’s everywhere, carrying over 60 designers of dresses and accessories for the whole bridal party. We look forward to making your wedding day vision come to life!
About our Cincinnati Bridal Boutique
Bridal and Formal is a family-owned business that started as a corner store in Cincinnati, Ohio. We began our journey in 1969 with only two employees. We have grown to be one of the largest bridal salons in the country. Our store is now located in the heart of The Reading Bridal District, spanning an entire city block. Our goal is to be a one-stop shop for brides everywhere, carrying over 35 bridal collections and over 20 bridesmaid and mother of the bride collections. We also offer an outstanding selection of mother of the bride, and junior bridesmaids’ dresses, attracting brides from all over the world. We look forward to making your wedding day vision come to life.
Woman-owned Business
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Details
Accessories
Hair Accessories
Flower Crowns
Headbands
Pins, Combs & Clips
Tiaras
Sashes & Belts
Veils
Dresses
Bridesmaid Dresses
Mother of the Bride Dresses
Shower & Party Dresses
Wedding Dresses
Fashion Services
Bridal Stylists
Plus Size Available
Gown Collections
Awards and Affiliations
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Reviews
4.2
out of 5.0748 reviews
Your trust is our goal. Our community relies on honest reviews to help you make those big decisions with ease.
Review Summary
This AI-generated summary is a snapshot of this vendor's ratings and feedback.
Bridal and Formal receives high praise from reviewers for their exceptional service and knowledgeable staff, particularly mentioning stylists like Sandra, Jenn, and Mariah who provided personalized attention and guidance in finding the perfect wedding dress. Reviewers appreciate the extensive selection of dresses, the comfortable fitting area, and the friendly atmosphere that made the experience enjoyable and stress-free. Positive feedback also highlights the ability to find dresses that match the desired style and fit while accommodating various preferences and needs, making it a highly recommended choice for brides and bridal parties.Review photos
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Kathleen D
1.0
1/26/2025
Not very welcoming. My mother and I felt like a huge bother asking about mother of bride dresses. We had to be escorted to the dresses and felt rushed and uncomfortable we ended up leaving rather quickly. Also felt the prices were very high.
Meighan M
5.0
1/20/2025
We had a great experience shopping at Bridal and Formal! One of my friends found her dress here and we have similar tastes so I wanted to check it out! We pulled some dresses from the racks and tried to make them work, but I couldn’t see them as my dress. At the end our stylist pulled a dress and asked me to trust her because it wasn’t what I said I wanted and it was the one I ended up purchasing! She knew exactly what I was looking for! I recommend coming here for their large selection and experience in dress sales over the years.
Any questions?
Emma C
5.0
1/09/2025
After going to countless stores and trying on a bunch of different styles of dresses, I finally found my dress here! Very happy with the friendliness and knowledge of everyone working here!
Steph S
5.0
12/11/2024
Bobbie was the utmost professional! Communicated with me openly, and provided essential and pristine customer service for me, my mother, and my bridesmaids!
Elizabeth M
5.0
11/11/2024
I was able to choose my wedding dress during my first appointment at Bridal and Formal. I had an amazing experience with this store years before, for my high school “long white” graduation dress. Bobbi was amazing and understood my vision perfectly! She was so kind but also honest about styles that fit my personality, shape, and wedding vibe. My dress took a little over 6 months to come in, so order early! My alterations were done by Modify, which was recommended in Bridal and Formal’s “Pink Pages.”
Amy F
5.0
8/31/2024
I absolutely loved my experience here! I was paired with Kayli and she was absolutely incredible! This was my first time wedding dress shopping so I felt very nervous and didn't fully know how this worked or what to expect. Kayli made me feel very comfortable and was extremely receptive to my ideas on what I wanted the dress to be like. I loved every single dress she picked for me and decided on the one I am going to wear for my wedding :)
Megan S
5.0
7/27/2024
Loved the experience here!! When I came back the second time, I had changed my mind and wanted a dress that I didn’t ask them to save. The girl looked at the pictures we had and said no problem and brought out my wedding dress!! I am so glad they had so many dresses and options to try on because I went in with an idea of what I wanted and decided I wanted something else after trying on everything. And the veils are gorgeous! Everyone was so kind and very helpful.
Sydney P
5.0
7/05/2024
Jennifer Galligan was absolutely incredible. I went to a couple shops before this and Jenn made me feel so comfortable in an experience that I felt anxious and awkward in. She made it clear that she is an advocate for me if needed, and gave amazing advice. I found my dress here all thanks to her and her help. Thank you so, so much and I will always recommend Bridal and Formal (specifically Jenn) to anymore.
Allison B
4.0
6/17/2024
The salon itself was very professional and helpful. The consultant helped me find exactly what I needed and made the experience of selecting my dress magical.
Unfortunately, a tailor recommended by the salon was very unprofessional. I would recommend they review the lists of tailors they recommend.
Victoria D
5.0
3/23/2024
Sandra from Bridal & Formal was incredibly helpful. I would highly recommend her! This was my first dress shopping appointment and she was highly knowledgeable, teaching me about dress styles and fabrics. She showed me options that looked like the pintrest photos I had shown her but also showed me options that I never would have chosen for myself but ultimately loved. She was a total riot and had me and my guests laughing. She only showed me options within my price range. This was the ultimate first shopping experience.
Paige C
5.0
10/10/2023
I had a phenomenal experience picking out and purchasing my wedding dress from Bridal & Formal! My consultant Lauren was so knowledgeable. I came in with a pretty solid idea of what I wanted. She pulled 3 dresses for me immediately and the second one completely knocked it out of the park! We were allowed to take our time taking pictures, walking around, and making sure the dress was "the one". When the dress was in, pick-up was a breeze. Overall, I would HIGHLY recommend Bridal & Formal for your wedding dress needs!
Cassidy M
5.0
9/17/2023
I had a wonderful experience buying my dress at Bridal and Formal! This was the first and only shop I went to and I was able to find my perfect dress. The fitting area is so cute and comfortable, and the staff, including my stylist Sandra, were very helpful. I ended up purchasing my dress, coordinating sleeves, a veil, and a tiara. My dress also ended up coming in a few weeks earlier than I had been told. Overall I would absolutely recommend Bridal and Formal!
Deb R
5.0
6/29/2023
Mariah was absolutely fabulous! I am a senior bride who had been told by another well known large bridal shop that they didn't have any of the type of dress I was looking for (basically something with long sleeves suitable for a mature woman!). Mariah welcomed me with enthusiasm, professionalism, and patience. She had just the right things to say to guide me through the process of choosing a dress. Finally, she brought me a dress she thought I might like. I didn't really like the looks of it but agreed to try it on, and she was absolutely right. It was THE dress!
Sal V
5.0
6/20/2023
My bridal party and I had an amazing experience working with Bridal and Formal for the dresses for my wedding this past May! The ladies in the store are very friendly, knowledgeable, professional, and great at really listening to your vision and helping you find your dream dress! They also make the process very easy for the bridal party to get their dresses. Highly, highly recommend for brides and bridesmaids alike!
K. Z
1.0
5/28/2023
Extremely pushy! I had a bad feeling the first time I called them and explained that I wanted to come in to try on some dresses there for a trunk show but that I wouldn't be able to buy anything that day because my out of town MOH wouldn't be able to make it. I asked for a slimmed down appointment, just try those 3 dresses on without any fuss, so I could come back later with my bridal party. They told me I would find the perfect dress without my friends and that I could have a "big, boujie" reveal party with 20 people and champagne when I picked up my dress. They didn't show me the dresses that I had asked for from the trunk show until I pushed for them. They spun some lie about the dress I liked best being a designer's special trial and unavailable anywhere else (I found it online from the designer $200 cheaper than what they sold me). They told me my dress might not arrive in time for alterations (it came in 2 months earlier than they said). This was the biggest push for me to buy my dress without my friends there because I knew I had planned a short engagement (8.5 months). When the dress did come in, their automated website reply said I would absolutely not be allowed to bring in more than 2 guests with me (although I called and they let me bring 3). My dress arrived with the hanger broken and in 3 pieces with the delicate lace and silk screen of the dress ripped and snagged by the fragments. They told me it would need to be fixed in alterations at my expense since I didn't do alterations in-store because they were booked. They didn't even let me take a picture with the "I said Yes to the dress" sign. I do not get snippy with salespeople, I know they are doing their job. I had a pleasant attitude; there was no reason for them to be so dismissive of me. I can not recommend them to any bride.
Lizzy C
2.0
4/27/2023
Wasn't what I expected at all. Didn't help me into any of the dresses, just handed me bunches of fabric. Will not be back.
Lauren T
5.0
2/19/2023
Highly recommend Sandra Ashby. She made the whole experience perfect! She chose all of the dresses for me based on what I said I wanted and encouraged me to go outside my comfort zone and we found the perfect dress!
Sheila H
5.0
1/31/2023
I made the best decision to go wedding dress shopping here! I felt welcomed the second I walked in! Kathleen was my consultant and she was the best! She helped me pick dresses that I described to her, she helped me feel so confident in all of them, and helped me narrow down my choices! Everyone was so incredible at the salon! I've never felt so comfortable around strangers before! They even handled my crazy family so well! I'm so glad I said yes to my dress here!
Liz H
5.0
1/24/2023
We had a great experience at Bridal and Formal on Monday. Our stylist explained the process to us, how looking for gowns worked at their store and was mindful of my wedding date (~6 months) to keep us on track. She listened to all my wants and things I didn't like about the dresses. She was professional and was not pushing to make a sale. If you have no idea what you are looking for, this store likely has it.
Sarah V
5.0
11/05/2022
I worked with Mariah to pick out my wedding dress and she was wonderful! A great experience overall!!
Jenna B
5.0
10/18/2022
They made it such a fun experience wedding dress shopping! No pressure and my bridal consultant listened to what I was wanting while also letting me try out new styles so I knew exactly what I wanted
Jessica D
5.0
10/14/2022
I had an exceptional experience with Bridal & Formal! From the moment I walked into the place and all throughout the process I felt welcomed and beautiful. Jennifer was especially helpful in anticipating what I had in mind based off of what I was looking for, and literally helped me find a dress that I literally cried in. I thought that kind of thing only happened in shows etc but when you find the dress that fits you perfectly like I did, having such a lovely experience, it’s definitely a moment for sure. And to top it off, they were able to beautifully pair my dress with a stunning beaded cathedral length veil that I got tons of compliments on and made me feel like a glowing goddess in white. Definitely go for Bridal & Formal for your wedding dress, cause you’re in good hands!
Sarah G
2.0
9/18/2022
I made an appointment at bridal and formal because of the great reviews but my experience didn’t match expectations. We began the appointment looking through hundreds of dresses on the racks which was VERY overwhelming. There was little organization in the racks so it was truly like shopping at a disorganized Forever 21. Once we were paired with a stylist, she was very short and rude and seemed to dislike my preferences (audibly making comments about my “boring” taste). Unlike other smaller boutiques, the stylist never seemed to pick up on my personal style and consistently brought dresses that did not match what I was looking for. If you want your dress buying experience to feel special, I don’t recommend going here.
Sarah F
5.0
5/28/2022
LOOK. If you want to be whisked in and out of beautiful dresses by an efficient, accommodating, kind, and fun team, you must go to Bridal and Formal. I went here with the mindset that I had already found my dress elsewhere.. but my consultant, Sandra, said "challenge accepted." She really listened to me, to my family, and made me feel beautiful (and sexy). I ended up selecting the dress of my dreams without the slightest clue that I would love that style/look before arriving. Sandra knew though. This place has 4,000+ dresses, how she knew which ones I would love is beyond me. Sandra made my job of picking a dress both super easy and super hard. There were so many stunning choices that fit my vibe.. so I COULD. NOT. PICK. However, once she threw a veil on me, some gorgeous earrings, and a leather jacket, it was game over. Not only did Sandra make it special, but every employee that happened to pass us by stopped to share a thought or kind word. Sandra and the Bridal and Formal team were an absolute delight to work with. I cannot speak more highly of them. Everyone gets their dress from here for a reason. If I could give them one million stars I would. Seriously, get your dress here.
Monae P
5.0
11/21/2021
Sandra Ashby is the person to connect with here. She's phenomenal! The entire store is great. the decorations, the customer service, the privacy, the whole store is amazing
Bernadette K
5.0
9/22/2021
I said "yes" to the dress at Bridal & Formal and it was SUCH a great experience! I worked with Iris, who is truly a gem to the store. She was so much fun, a great listener, and made me feel so beautiful. I was bigger than a lot of the sample sizes, and a couple dresses were honestly hard for me to get into. However, Iris never made me feel "bigger", she got me in all the dresses I wanted to try on and made me feel great! (I went to a few other bridal salons in the Reading Bridal District and this was NOT the case). I felt like Iris was one of my friends. She also was not super sales-y and understood when I wanted to try on more dresses the day I was there. I didn't feel pressured in the slightest. The first dress I tried on was actually the one I ended up purchasing and Iris actually pulled that one for me. Such a great day!
Corinne M
5.0
9/14/2021
This is a wonderful place. I worked with Bobbi for a wedding dress consultation. She was extremely helpful and had wonderful energy. She made the process so enjoyable! Great selection of gowns! Relatively low pressure sales tactics made the process of making this big purchase easier!
Kara Y
1.0
2/21/2021
Unfortunately, I was forced to reschedule my wedding due to the pandemic. I called B&F last year to confirm that my dress had arrived and that it was safe to stay there since it was paid for in full. Today, I woke up so excited to go to B&F with my MOH and MIL to pick up my dress. Two weeks ago I called and they confirmed that I didn’t even need an appointment to pick up my dress. Upon arriving today, I was told by the manager that my dress was given away to charity!!! Talk about being speechless!! The manager, Tina, told me that I could take the damaged floor sample or I could leave empty handed with no refund. She gave no apology, showed no sympathy whatsoever, and definitely did not try to make things right. Beware future brides, Bridal & Formal could “give your dress away to charity” without you ever even knowing. Tina specifically told me several times that this “happens more than you could imagine”. And it just so happens that they were having a trunk show this weekend for the designer of my dress. Did it go to charity? Or did they allow another bride to purchase my dress?
Paige S
5.0
2/04/2021
I had such a great experience at Bridal and Formal! My consultant Sally was amazing! She asked my budget and what I wanted and started pulling dresses right away. She was so patient with me and let me try on so many dresses so that we could find my perfect dress! I would highly recommend Bridal and Formal.
Kendall J
5.0
1/26/2021
I had an amazing experience at Bridal & Formal, my consultant Molly was PERFECT! If you are looking for an intimate setting with not a lot of chaos, I could see how Bridal & Formal would not be for you. It is pretty crazy in there, especially at the appointment change time. I already had the small boutique shop experience so it didn't bother me to be around multiple other brides looking for dresses. I had a small group with me and was just determined to find a dress. I had narrowed down what I wanted already, but just wanted to try different designers I had not seen before, and that was all I needed! I found my perfect dress! I felt that Molly always listened to what I wanted, she looked over my dresses to beat a few times, but also gave me some options I had not tried on yet. Overall, I would recommend going to Bridal & Formal to all brides to be.
payton d
5.0
1/09/2021
There aren’t enough words to describe my experience at bridal and formal and I owe the entire experience to my consultant Jen! She pulled me out of my comfort zone and went above and beyond to make me beautiful and make sure I was 100% on board with my dress. She listened to what I wanted and was able to find me the dress I never knew that I wanted! She as absolutely amazing and I couldn’t have wished for a better experience.
Brennan W
5.0
12/07/2020
Bridal & Formal was an amazing place to shop for my dress! They were so helpful and accommodating, and most of all, patient. They walked me through each type of gown, each brand, explained sizing, the works! They made the whole process seamless, from the first dress I tried on, to coming back to pick up my dream gown! They were also great with my bridesmaids and helping each girl find the right size and style for them! We really enjoyed our experience at Bridal & Formal!
KATHRYN K
5.0
11/16/2020
I had the absolute pleasure of working with Bobbi at B&F this past weekend. We had been to one bridal store before coming to B&F, and it was an okay experience. The consultant at the other store warned me about how stressful going to B&F would be and how it could be overwhelming. I will say, I am glad I went to a smaller boutique and learned a bit about what I was looking for before going to B&F. It would have been a bit much for my first wedding dress shopping experience. But, I knew a brand I liked and what style I was looking for by the time I arrived. And when Bobbi greeted me, I knew we were in for a treat. She has an outstanding personality, a contagious laugh, and is the most reassuring yet honest consultant I worked with throughout my wedding dress shopping experience. Bobbi made the day SO much fun and really got along well with my friends and family who attended with me. She was patient and listened to what I liked and didn't like about each dress to better narrow down what I was looking for. Honestly, I wish Bobbi could be my hype woman every day because I left feeling beautiful, cared for, and I found my dream wedding dress at an amazing price. I'm not sure if B&F takes requests for consultants, but I'm telling you - you can't go wrong with Bobbi. 10/10 and one of the best days I've had during quarantine (and it's been a long quarantine at this point). Thank you to everyone at Bridal and Formal for being welcoming, personable, and making my experience feel suited to me!! I will recommend you to all of my friends who are looking for a wedding dress in the future!
Allison C
2.0
10/21/2020
I fully expected to find my dress at Bridal & Formal based on their extensive inventory and the designers I knew they carried. I could not have been more wrong. Despite having an appointment, I may as well just have walked in based on how little the consultant cared. She did not want to see any of the pictures that I had brought with me, nor did she care to look at the "dress to beat" that I had found at the last salon. I was entirely overwhelmed by being told to look through the racks myself for a dress. I repeatedly had to ask the consultant about dresses I had pictures of because it was so hard to tell what the dresses looked like in their bags. After pulling dresses my consultant didn't even have me try on all of the dresses I had given her. I was one of two brides in the store but still felt like no one at Bridal & Formal cared about my experience or if I purchased a dress. Yesterday I went back to the first salon I visited (with great customer service) and purchased the original dress I loved.
Madison M
5.0
10/19/2020
Iris at Bridal & Formal was a fantastic consultant to work with!!! She was so patient with me and really good at picking out what looks best for my skin tone/body type etc. She was a joy to work with and we highly recommend her as well as Bridal & Formal! Bridal & formal has such a big selection overall, so finding the dress there was easy!
Melissa K
5.0
10/15/2020
Bridal and Formal was wonderful. I went to just about every bridal salon on the bridal district before I went here. I walked in and almost walked right back out because they had so many choices it was intimidating. I stayed and thank God I did! The consultant I had was so helpful, so was the one who pulled the dress I ended up picking! And it was several hundred dollars under budget! They were so friendly and helpful, I can’t recommend this place enough!
Carly M
5.0
9/17/2020
I had the best experience finding my dress at Bridal & Formal! Norma was so nice and helpful, and being so indecisive I was so happy I was able to find the most perfect dress that day! It was exactly what I wanted and was within the budget I wanted to spend! Definitely recommend going to Bridal & Formal for your dress!
Kelly H
5.0
8/17/2020
I cannot say enough great things about my experience with Jen at Bridal & Formal. She went above and beyond to make me feel special, give honest feedback, and just be an overall wonderful person! She instantly picked out the perfect dress for me and made it the easiest decision. She went above and beyond and I would highly recommend working with Jen! Thank you so, so much!
Sicari F
5.0
5/31/2020
Absolutely loved my experience! I went to one place and was sold. Katelyn made my dress buying experience fun and exciting. She truly listened. There are thousands of dresses to choose from. One stop shop
Julie S
5.0
5/25/2020
I can't say enough good things about bridal and formal! I recommend them to anyone looking for a wedding dress! Their selection is HUGE and the service is awesome! I never felt pressured to make a decision and they did a great job helping me find my absolute dream dress within my price range! Thank you for helping make my wedding day the best day ever!
Katy D
5.0
2/05/2020
I had the absolute best experience at Bridal and Formal finding my wedding gown! They have amazing customer service and the price was right! Jen did a fantastic job of helping to find my dream gown! Jen, Thank you so much for going above and beyond to help me find the perfect gown and making my dreams come true!
Leslie C
5.0
2/04/2020
Listen, if you are looking for a true bridal experience with a consultant who knows their stuff, GO HERE! I had a friend who got married a few months prior to me and she also got her dress from here. I went with her to several shops, and none even compared to Bridal and Formal. I worked with Norma, a fiesty older woman who I cannot recommend enough as a consultant. My friends/family who came were made to feel welcome and important to the dress process, and Norma even helped my sister pick out the dress that I would end up buying! Their selection is off the charts, pricing is amazing, and their whole process for wedding dress shopping was fantastic.
A word of caution for the bridesmaid side: they are not as skilled as the bridal side. We had an issue with my sisters dress (who is 12 years old) and they ended up insulting her weight at one point, again as a 12 year old. Beware they are not as fantastic.
Sarah L
2.0
1/31/2020
I had heard mixed reviews about Bridal and Formal but thought I should give it a try since they’re so popular and have a wide selection. From the moment we walked in I felt stressed. The atmosphere was chaotic. They have a lot of dresses but not a lot of variety and I didn’t like most of the dresses they carry. I just wanted a spaghetti strapped lace mermaid dress with minimal sparkle, shouldn’t be hard to find, right? Mary didn’t really listen to what I wanted. If I said I didn’t like how heavily beaded one dress was, she eliminated beading/ sparkle altogether. If I said the beading on the spaghetti straps were digging into my shoulders, she eliminated spaghetti straps period. When I explained to her that a little sparkle was okay or that I wanted spaghetti straps that were plain she told me that I would be limited in my selection. It got to the point where she pulled dresses that were nothing like what I wanted so I decided to end the appointment. I brought all of my bridesmaids to my appointment, and they are a lively but supportive group and they barely said anything throughout the whole appointment.
Sierra H
1.0
1/28/2020
Bridal and Formal was my fifth bridal boutique that I visited, and it was the absolute worst experience out of all of them. From the moment I walked in and until the moment I left, I was left feeling incredibly uncomfortable. After my mom and I chose gowns off the racks for 20 minutes, we were left standing around for fifteen minutes waiting for help. I was then approached by Tessa, the one who made my experience so uncomfortable.
First of all, I made my appointment back in November, and it was almost as if you were not expecting me to come considering the fact I was shoved in the tiniest closet that you try to pass for a changing room. There was no elegance about anything, I did not feel like a bride. There was little to no privacy because of how small the closet room was, multiple times where the curtain was ripped open and I was fully exposed to four families in the viewing area. Tessa made me physically unzip each gown from the bag, unzip and unbutton each gown, take each gown off the hanger, out of the bag, and step into the gowns all on my own. She did not assist me in the slightest. I kept falling into the walls because of how tiny the space was. I couldn’t change out of one gown and into another because of how small it was. Every other girl trying on dresses there got a beautiful viewing area with floor to ceiling mirrors and beautiful lighting, whereas I was herded to the main area where every single bride and family must walk through while coming into the shop and where all the dresses are. The lighting was horrible and nothing was elegant about it. No privacy.
Second of all, Tessa did not speak a word to me nor did she ask me any questions. She did not ask me what I’m looking for in a gown, she didn’t ask about my wedding, my colors, absolutely nothing. Tessa was silent the entire time. I felt uncomfortable because I felt rushed and as if I was taking up her precious time. She acted like she had better things to do. I wanted to leave after trying on one gown because of how uncomfortable I was.
I left leaving your boutique crying because of how terrible my experience was compared to the other boutiques I had gone to in the Bridal District. The saddest part of all, I found my dream dress, but I refuse to give you business because of how I was treated. I will find that dress elsewhere at a business that appreciates me coming in. I cannot believe how blatantly disrespectful everyone was. Try working on your scheduling so future brides aren’t shoved into the closet and given a less than experience compared to the other brides.
Caitlyn H
5.0
1/14/2020
A beautiful selection of dresses for all sizes, I was able to find my dream dress within the modest budget I set. I never felt pressured to buy and being plus size felt there was enough for me to try on! They asked what I wanted and helped me try on things I may not have even thought of, I was comfortable and they made me feel like I was the only bride there.
Marseille E
5.0
11/25/2019
I was lucky enough to schedule an appointment on the day of a trunk show, that I didn’t even know what was happening. I told Mary what I liked from the previous store and the first dress she pulled for me was drop dead stunning and exactly what I didn’t know I was looking for! Nothing after that could compare. I was so impressed with how well she was able to put together my interests and find my perfect dress!
Kelly C
5.0
11/24/2019
They have such a large selection of bridal gowns, it’s easy to fall in love with more than one dress. I had issues with deciding on mine and then second guessing. Mary, the consultant I worked with, was so understanding. She was not judgmental or pushy about anything. She really helped me to explore my style, how I wanted to feel/look on my wedding day, and let me take my time to decide. I felt very valued there, unlike how I felt at some of the other salons. I definitely recommend them to any bride.
Sarah W
4.0
11/20/2019
I wanted a unique dress for my art deco wedding and Bridal and Formal delivered. Everyone at my wedding told me my dress was one of the most unique and beautiful ones they had ever seen. It was even in my $1000 budget. My only comment it that they don't have an in-house tailor, but they provided an extensive list of excellent suggestions. Just be prepared to get the final touches done somewhere else.
Maddie F
5.0
11/07/2019
Bobbie at Bridal & Formal helped me select the perfect dress! They are THE place to go if you are dress shopping- they have a vast inventory of bridal dresses from a multitude of designers, and their consultants are incredibly helpful. I strongly recommend them to any bride in the area who is searching for her wedding dress!
Chelsea L
1.0
10/19/2019
We went into this store after having made an appointment and were treated so disrespectfully that we ended up leaving after I tried on only two dresses. We were sent to the back room to wait for our consultant while she finished helping another bride and were never given a room with seating for my guests and mirrors like the other brides. Someone told us to start looking at the dresses but said to “watch the price tag” numerous times without knowing my budget, which was off-putting. So I was trying on dresses in the fitting room and they took me out into the middle of the warehouse-like area where everyone was walking back and forth carrying dresses to the other brides in their nicely lit rooms with seating areas and wall-to-wall mirrors covering multiple walls for the bride to see her dress from all angles, as most people want to see the train of their dress. So essentially I was supposed to decide on a dress I could see in a dorm room-like mirror. I’m not sure if they thought I didn’t have the money to buy a dress or what their reason was (I’m not someone who acts disrespectful, was not underdressed, and I’m a young professional/physician so it’s not as though I couldn’t afford a wedding dress, but they made it VERY clear they did not care to get my business), so I asked why I couldn’t try on dresses in one of the rooms with mirrors. I was initially told that it was because I was a walk-in. I informed the consultant, as I did the people at the front desk, that I had an appointment, which they confirmed when I walked in the door. She then said that I came (to my scheduled appointment) at a bad time. My flower girl also chose a flower girl dress, asked if she could try it on, they said, “okay,” then walked away and did not return. I was so disappointed and felt so disrespected that we just left and no matter how much I like any dress that they carry, I will be sure to find it anywhere else, regardless of whether I have to go to another city to get it.
Taylor H
1.0
9/12/2019
Reading through these I have had some of the SAME issues. The told me to order a size up from what I thought and the dress is HUGE on me. The dress I also picked could come in a pink underlay or nude. I asked about the pink and what they showed me was WAY pinker than what it was when it came in. They DO NOT do returns or exchanges. I’m so so so sad and disheartened. IF YOU ARE SHOPPING IN READING the other bridal salons do offer exchanges, would definitely go there where money is not their driving force and they care about your happiness!
Courtney R
5.0
9/11/2019
Personally, I loved my experience here! Disclaimer- this was the only store I shopped at and found my dress within 8 choices! My mom and I went on a Friday morning and were given a lot of attention from the moment we walked in. Sandra was my consultant and I could not have imagined my dress shopping day going any better! She was amazing! Sandra spent hours with me, helping me try on any dress, and untimely she picked “the one!” I wasn’t happy with the styles I thought I wanted- and Sandra just seemed to find the right one at the end of my appointment and I knew I wouldn’t want another dress! She picked out a beautiful veil too! Her and the manager measured me, and once my dress came in, it fit perfectly- I will only need a hem! Overall, I loved my experiences here- both when I bought it and when I picked it up. Everyone was super sweet and helpful, and the attention was really on me! Sandra made my wedding dress shopping so memorable that I’ll never be able to thank her enough for her choice and expertise!!
Sarah M
5.0
9/07/2019
Bridal & Formal has an excellent selection of dresses, including separates as I was looking for a unique top and skirt combination. Katelyn was an excellent bridal consultant!! She caught on to the style I was looking for right away. My family, friends, and I couldn't have been happier with our experience. It was completely free of stress and had a great atmosphere.
Katie S
5.0
8/20/2019
I was paired with Sandra for my shopping day and as a super anxious person I was freaking out about finding “the dress”, but Sandra made the experience happy and fun and I had absolutely no anxiety at all. She made me feel comfortable and beautiful but was also very honest (in the most professional way). I absolutely loved my experience from trying on to buying to picking up my dress!
Megan M
4.0
8/14/2019
I went into Bridal and Formal already knowing the dress that I wanted. I had been to other bridal salons and the dressing rooms at B&F felt small compared to others. They also did not help me get into any of the dresses. Some people might like this but I felt it did not keep the dresses in as nice of shape. I did have a great experience and would recommend Bridal and Formal.
Brenna M
5.0
8/10/2019
Bridal and Formal Inc. was the first place I went to look for a wedding dress and it’s the place where I found it! Bobbi, my consultant, was an absolute JOY to work with! She picked our styles that I requested, in addition to some she thought might suit me. She was very attentive, and when I was unsure about a dress, she allowed us to put in on hold. I came back two hours later and asked if I could try it on one more time, she said “Of course!” she also selected the veil and accessories I wanted. In the end, the dress and veil were under my budget, and I felt so beautiful in my dress! Thank you Bobbi, and thank you Bridal and Formal Inc.!
Katie K
1.0
8/05/2019
We were very disappointed in our visit to Bridal and Formal. I had been looking forward to the experience for a couple of weeks & we drove 100 mines from Louisville for the appointment. It began well, as someone from the front desk took our information & then told my guests & me to have fun grabbing dresses we wanted to try. That part was great, as there was a lot to choose from & we collected our favorites to try. When our consultant came to meet us (about 30 mins after we got there) she told me I needed to pick just a couple favorites because we wouldn't have time to try them all. I had to eliminate two-thirds of the dresses we had carefully picked out- one of those could've been my dress!
My consultant continually reminded me of her tight schedule & rushed me through the entire process. She didn't listen to what I liked or didn't like about the first 2 dresses & when we came back to the ones I had selected, she was hesitant to let me try them on. The space I was given to change in & out of dresses was the size of a small closet so I couldn't get a good look at the dress (to initially decide if I even liked it) without going out to the large mirrors and my family. She also had to borrow a hair tie from me (which I had been using in my hair) to help with clipping the dresses. At one point when I was getting ready to change out of a dress, she allowed another consultant to take a dress that I was wanting to try on. The third dress I tried was beautiful but I clearly did not love it. I felt like she was trying to convince me that it was the dress so she could finish up with the appointment sooner. She then proceeded to put me in veils & have me pick out earrings (none of which I liked but was pushed to try on) to go with this dress that I certainly hadn't committed to & had said "didn't feel like me". It felt like pulling teeth getting her to let me try on another after that one. I was finally able to but didn't end up liking that one. My consultant said that was the last one I could try on since we didn't have any more time. I only tried on 4 dresses. Considering Bridal and Formal is known for such a great selection, it was really disappointing to only be allowed to try on 4. Overall, my consultant was clearly more concerned with her schedule than listening to me & helping me find my dream dress.
We ended up stopping in Wendy's across the street. We were greeted by friendly consultants who made time for me even without an appointment. At Wendy's I was able to pick out & try on 10+ gowns in the same amount of time we had at Bridal & Formal.
Phoebe H
1.0
8/04/2019
My experience here was completely unenjoyable for myself and my party. I wish I could leave zero stars. Our consultant Jen was pushy and did not listen to what I wanted or liked, when I spoke to the store manager about it he informed me that he's been the business 42 years and knows how to train his employees. She bossed around my entire party telling us which racks they could look at, not to get up, and not to choose dresses. She pulled a gown I didn't ask for and told me it one I specifically requested. I had no control of the appointment and she often seemed to be responding from a script instead of listening to me. We were treated like just another appointment and rushed out. The only dress I liked was chosen by a different consultant. Throughout the appointment she never improved on hearing what we wanted or doing a better job of pulling dresses I liked. We were not aware we had the option to ask for a different consultant. The woman who does the veils, hair, and jewelry was great. She did listen and hear me, and made lovely suggestions-the only high point. Called to give the manager some feedback that perhaps her pushy sales techniques were not the way to treat a bride and his response explains her behavior. He said "What do you want me to do fire her because you didn't like her? I've been in this business 42 years, we love Jen and we are amazing at training our employees" Wasn't looking for anything from the call, just to hope she can get more training so another bride doesn't have the same experience I did. Went to Blush Bridal and my entire party had an incredible experience, we were welcomed, heard, and had a amazing time..and I found the dress!
Kelsey G
5.0
7/23/2019
B&F was amazing beyond expectations. Bobbi, my consultant, listened to my specific requests for style, fit and stayed within my budget! She even made sure the dress styles matched with my venue type. I could not have asked for a better experience!!
Brenda R
5.0
6/13/2019
Sandra helped us select the perfect dress! She was patience and extremely helpful! Highly recommend the store and Sandra! Great dress selection!!
Avery T
5.0
6/09/2019
I had come in very disheartened being a plus size alternative bride. Every other shop on the strip had snubbed me or made me feel like I couldn't afford a normal dress. Jennifer changed that for me. She went out of her way to find the exact dress I had been searching for and even made calls to make sure I got the dress I loved along with matching accessories. She even recommended stylists, nail salons and even resteraunts. She made my experience amazing and I will never even consider another shop. If any of my friends decide to go wedding dress shopping I know exactly where to take them and who to send them to. Jennifer was amazing, the shop was beautiful and clean and everyone was very accomadating and patient.
Thank you, from a goth plus size bride, and many others.
Paige T
5.0
5/23/2019
I loved every second of buying my dress thanks to them! Every other place was rude about sizes, but this place heard my concerns and helped me get what we wanted. I was beautiful and looked amazing.
Claire H
1.0
5/20/2019
I was very disappointed with my experience at Bridal and Formal. It was so crowded and trying to pick out gowns to try on was a nightmare. All of the brides were fighting over which ones to try on and one even stole a gown right out of my hands. Everyone was trying on in the same room which did not allow for intimacy of the experience. My consultant was pushy and not helpful. She disappeared at one point and I couldn’t find her. She even told me I look pregnant in one of the gowns, not good when you are trying to make a bride feel beautiful!! I would stay away from this place!
Katie S
5.0
3/16/2019
Oh my gosh they had such an amazing selection and the people who work here are so kind (and not pushy). Truly had such a positive experience and my dress was stunning. Definitely recommend!
Lauren P
5.0
3/12/2019
I got my wedding dress, veil, hair accessory, bridesmaids dresses all from here. My bridal consultant Lacrecia was so pleasant and easy going and fun and she made the process of finding my dress super easy. The shop itself is beautiful and has a TON of different styles in different price ranges. You are sure to find the dress of our dreams here! We got our dresses well in advance of the wedding and had plenty of time for alterations. I am in love with my wedding dres