Bridal by Morgan

US HWY 72 W, Athens, AL

About this vendor

Bridal By Morgan is a boutique wedding dress business located in Athens, AL. It is owned and operated by local businesswoman Kate Smith. She dreams of supporting women and believes her bridal company is the perfect way to do so. Kate and her team want to make women feel welcomed and beautiful during their private, one-on-one shopping experience. You will be granted exclusive access to the store and an entirely personal shopping experience. Of course, you can bring along family, friends, or your bridal party, as the shop can easily seat six with room for many more. You can browse collections with the bridal consultant and create your own personal wedding dress. Bridal By Morgan cannot wait until you say yes to your dress! Bridal By Morgan will provide you and your guests with a private and comfortable suite for the party. Light refreshments will be on offer also. While here, you can look at the jewelry line from By Morgan; you may even find something to accentuate your new dress.

Details

Accessories

Hair Accessories
Headbands
Pins, Combs & Clips
Lingerie
Sashes & Belts
Veils

Business Attributes

Woman-owned Business

Dresses

Flower Girl Dresses
Mother of the Bride Dresses
Shower & Party Dresses
Wedding Dresses

Fashion Services

Bridal Stylists
Private Appointments Available

5

out of 5.0

5 reviews

Search reviews

3/28/2025 • Markeia F

They were so nice and patient. I did not feel pressured to buy a dress at all. I say that because some shops make you feel pressured into buying a dress. I felt very relaxed, and I felt they genuinely wanted me to find the perfect dress. I tried on so many, but I ended up buying the first one I tried on that day. They let me take my time and try on every dress I wanted. They even let me try a few on twice to make sure that I got the perfect dress and had no doubts.

9/28/2024 • Savannah M

I had the most AMAZING one on one experience here, and I found THE dress. What a beautiful collection of curated gowns! They have a dress for every style you could possible imagine. Customer service is top notch, a great location, and amazing experience. 🤍

10/21/2023 • Gennavieve S

Kate is amazing! She has a wonderful selection of designer gowns at very reasonable prices. As someone plus sized I never felt insecure or like I was limited to a small section of the store. I was able to try on everything I wanted to with clips holding it in place when needed. When we had a question about what was included with the dress (shawl and sleeves) she immediately got in touch with the designer. I became worried about the size after purchasing the dress (wedding in 13 months from time of visit) and she was super accommodating at placing it on hold with the designer so I can come back and be re-measured closer to the date.