About this Vendor

Find Your Dream Gown at Bridal Couture

At Bridal Couture, we focus on offering a comfortable and relaxing environment for brides to find the dress of their dreams. From the elegant, boutique environment of our Plymouth store to our expansive selection in Birmingham, we dedicate ourselves to providing quality service to all of our brides.


Wedding Categories

Bridesmaid Dresses, Flower Girl Dresses, Mother of the Bride Dresses, Wedding Dresses, Dresses, Alterations, Fashion


Contact Info

912 S. Old Woodward Ave, Birmingham, MI

Great Experience

Reviewed on 10/11/2015 Gina V

Bridal Couture of Birmingham provided me with a wonderful experience as a bride. I went in with my family for the first appointment to try on dresses and they were so accommodating, friendly, and non-pushy. They gave honest opinions and stayed back when my family and I were... Read More talking. I bought my dress, headband, veil, belt and bra from them. Everything came in well within the time frame they gave me and came in correctly and without mistakes. They helped me order the right size so minimal alterations (for a wedding gown) were needed. The alterations department was amazing and accommodating. They allowed my mom to nitpick things and were always willing to provide suggestions. They even sowed and embroidered a piece of my mother's wedding gown on the inside of my gown. Overall, a wonderful and pleasant experience. Stress free which is much needed when planning a wedding!

Reviewed on 9/23/2015 Whitney R

I had the best experience at this store! They had a great variety of wedding dresses and bridesmaid dresses! The staff was very professional and welcoming. My orders were timely. The entire experience was very smooth and I would highly recommend this bridal store!

Reviewed on 7/25/2015 Kaitlin M

EXCELLENT!! I loved this place and my gorgeous Lazaro gown. Amy, the owner, was a joy to work with as well as the other staff. I also picked my bridesmaid dresses from this location and they looked beautiful as well. Nothing but excellent things to say about this place.... Read More Highly highly recommend! :)

Reviewed on 5/01/2016

I have been shopping at 4 other bridal stores. This is the first one that has treated me so special and was so Patient with me. I was getting so confused going to so many stores. The woman that helped me choose my gown took the time to go over what I liked. I found my beautiful... Read More gown. So thankful for bridal couture. It was the BEST!

Reviewed on 5/01/2016 Meredith B

I agree with the other reviews that discussed the cold, judgmental staff. The staff member who helped me made me feel stupid and rushed. It's difficult having multiple dresses and trying to remember which are available to order, in what colors, etc. And the staff member made me... Read More legitimately feel stupid with her cold harsh comments like "I already told you ....(this dress doesn't come in ivory)" or something along those lines. Immediately upon walking in, I did not feel welcomed. I felt out of place. Do not waste your time.

Reviewed on 4/29/2016

I cannot say enough positive things about Bridal Couture! I purchased my dress from their Birmingham store and fell in love with it immediately. The staff were very gracious and helpful, still indulged me while I tried on a few other dresses, then the one I picked again - to... Read More make sure it really was THE dress. My appointment was in the middle of the day during the week, so it was quiet in the store and both of the staff members there were able to give their thoughts and really help guide me. I'm far from a size 2, but was pleasantly surprised when I found a size 14 on the rack. This gave me a great idea of how it would look on and then alterations that would be needed. I walked away with a huge smile on my face after such a happy experience finding THE dress! Speaking of alterations...WOW. Their alterations girl (Michelle) is AMAZING. I had a few concerns with buckling around the straps and she came up with some suggestions that fixed exactly what I was worried about so I wouldn't be self conscious on our big day. She also came up with some creative ideas for how I could incorporate my "something old" into the dress and it worked perfect. I live out of town so she worked quickly and was able to get the alterations done (and done well) in two fittings so when I left after the second fitting, I knew my dress was going to fit perfectly on our wedding day. I was a lucky bride and got to wear my dress twice - once to our actual ceremony and then again to a reception in my home town. EVERY SINGLE PERSON commented on how perfect the dress was and how amazing it looked on me. I know, I was the bride, but I think they were right!! It was an absolutely gorgeous dress, purchased in a fabulous store with friendly and helpful people. I would not hesitate to recommend this store to anyone - in town or out of town!

Reviewed on 4/29/2016 Jodie E

If I could have given zero stars I would have. This was an absolutely terrible experience. From the start walking in the sales associates were cold and judgmental. The sales associate that was working with me for my appointment was one of the rudest people I have ever met. She... Read More made several comments about my weight saying that I was too large for most of their dresses. Mind you im 5'3 and 150 pounds. Yes I realize Im not a size 0 but I was insulted. Even if that is the case, you DO NOT comment on a woman's weight. And when i tried on dresses, they fit. What a weird concept. She asked me about my budget. I told her I would like to stay around $5000. She scoffed when I told her my budget (Even though several of their dresses were under this price point.) My mom was talking to me about my wedding and the sales associate demanded my mother quit talking to me because I wasn't "focused" like I had to be. The whole time I was at my appointment, the sales associate made me feel like i was an inconvenience to her day. She made me feel like I was no where near good enough to step foot in that shop. Even if I would have liked a dress there I would have never given them my business. If you are looking to feel beautiful and have a positive experience, take your business literally anywhere else. I am extremely disappointed and will be passing my experience along with several others I know looking for wedding gowns.

Reviewed on 4/25/2016 Alecia Z

I would give them more than a 5 star rating, but the website won't allow it. The whole experience start to finish was painless. Mary was super helpful and offered me suggestions on how to make my dream dress come to life since I had no vision or idea of what I wanted. My mom was... Read More also running an hour or two late since her flight in had been delayed and they told me to sit back and relax until she got there (even though they were busy). I couldn't have been happier! I highly recommend this place to any bride looking for a beautiful, one of a kind dress you won't find anywhere else!

Reviewed on 4/13/2016 Robyn F

Horrible experience is the only way to describe my experience at Bridal Couture of Birmingham. While Bridal Couture does have a good selection of dresses, their staff was rude, condescending, abrasive, pushy, and bossy. The sales associate had the audacity to lecture me on... Read More having gone to too many salons in what I can only assume was an attempt to pressure me to buy one of their dresses which I was not prepared to. Throughout my e experience I felt like a child being scolded rather than a bride to be selecting the perfect dress for such a special day. I actually found a dress here that I really loved but given how poorly I was treated I decided to go elsewhere and I am so glad I did.

Reviewed on 4/13/2016 Amy M

Worst. Experience. Ever. And I didn't even try on dresses! My mom and I stopped as we were passing by to look at their selection. We had been to their novi store and heard they had more. We were greeted with crosses arms and judgmental faces. They didn't ask about myself or my... Read More wedding and basically told me a dress I was looking at wouldn't look good on me. It's a bummer that they really fit that Birmingham stereotype. It was clear they were counting my wallet- too bad they miss counted. They missed out on an, easily, $10,000 sale. In my opinion, I would never give that business my money when there are much better ones around.

Great Selection

Reviewed on 12/01/2015 Jennifer S

They had a great selection of dresses and really tried to help you find something that suited you. The seamstresses seemed really dedicated to making your dress perfect.

Reviewed on 11/12/2015 Kimberly B

I've had a few friends have good experiences here, but I did not. The woman who was "helping" me was very dry. This was the first place I went shopping at & had every intention of finding something (I'd looked up the designers, had print outs of what I liked, etc). When I got... Read More there, I asked the woman what she thought I would look best in. She responded, "You're tall and thin. Anything will look fine on you so it doesn't matter." It wasn't in a tone of voice that was complimentary - she sounded irritated that I asked. She told me to just go look throughout the aisles. It made me less excited about the dress shopping. My maid of honor lives in NYC & called here to ask if she could have some champagne or something for us as a surprise for me, but they told her no because they don't allow drinks. It's not a big deal, but at the next store we went to, I bought a dress, popped champagne, and had a really fun experience. This store has some beautiful dresses & I'm sure some helpful employees, but it certainly wasn't set up for an exciting or personable experience.

Wonderful experience

Reviewed on 10/29/2015 maureen l

they were wonderful. I found my dream dress, which turned out to be the exact opposite of what I was looking for. All of the women, from the owner to the sales professionals to the seamstresses, we're so helpful, warm and professional. My dress and veil were gorgeous and fit... Read More perfectly and my mother's dress was spectacular. The seamstress even made my mom a jacket for it. If I could do it all again, I would. I loved working with them. and looked forward to every visit. Thank you.

Reviewed on 9/24/2015 Michelle P

I was in town visiting family after my engagement and made an appointment at Bridal Couture of Birmingham. I was lucky enough to have Sarah work with me on selecting my gown and providing input on what the best type of dress was for me. She was incredibly patient, knowledgable... Read More and calming as I tried on several different dresses and styles. Once we narrowed it down and were discussing with my family, Amy, the owner also provided her thoughts on the best dress for me and how I could style it with the PERFECT veil and jewelry. At the end of the day, we found the PERFECT dress, my moms were in tears and I cannot wait to wear it!! Thank you to everyone at Bridal Couture for your professionalism and caring while I found my dress!!

Great selection, but wish I'd bought somewhere else

Reviewed on 10/10/2014 Katie A

Bridal Couture has a great selection, with gowns at a wide range of price points. Gorgeous gowns here. Unfortunately, once I fell in love, I wish I had purchased elsewhere. They fitted me in the waiting room of the salon in front of several other women. Usually I wouldn't... Read More mind, but when I asked about a different size the woman yanked up my shirt, and squeezed the tape measure tightly around my waist in order to "demonstrate" what the smaller size would feel like. They ended up suggesting a size 6. I (with hesitancy) ordered a size 4, and it was incredibly large on me. I had a great tailor, but if you order a couture dress to size, its unfortunate to have to take it down 2 sizes. The woman who sold me the dress also made a comment to another coworker about how we'd have to put some "really good cup inserts on this chick." Harsh. I love my gown and am grateful there's a Lazaro retailer near me, but this is not the place to purchase.


Reviewed on 7/07/2014 Jenna F

I had my aunt pick my dress up the day before the wedding. I got a phone call from Bridal Couture to give verbal confirmation for her to pick it up- I was very pleased with this!! My sister got her dress from Bridal Couture, so it wasn't a question that I would do the same! We... Read More love the staff- they made us feel welcome (and beautiful) with every fitting. The dress was stunning and was part of making our day perfect!

Beautiful Selections of Dresses

Reviewed on 6/27/2014 Jillian B

Bought my Pronovias gown from this boutique. They were very nice and helpful. Little bit pricer than other places. Overall a good experience. Their alternations are good quality.

Found my perfect dress at Bridal Couture!

Reviewed on 4/10/2014 shelbi i

I went to a few other bridal stores and none of them came close to providing me with the amazing service I received from the whole staff at Bridal Couture. Everything was very calming and had a posh look to it. I feel like I tried on everything in the store and loved it all, but... Read More truly fell in love with my dress by Jim Helm Blush. The consultants and seamstresses worked with me to add special touches that really made my dress unique. I wish more than anything I could wear it over and over!! I would 100% recommend Bridal Couture. Thanks ladies!!

Don't believe all the good reviews

Reviewed on 2/09/2014 Banj V

To be fair, I did not have an appointment. I had travelled far (live 5 hours away) to be with my family and look at dresses. I looked at other boutiques earlier that day and was slowly making my way to end up at the Somerset mall for some retail therapy. Since we were in the... Read More area, I thought we'd check out a couple more places. I found Bridal Couture of Birmingham through the Knot, called three times, but no one ever answered. From what I could see the placed looked very nice, clean, and organized. As soon as I said I didn't have an appointment the red-headed lady looked me up and down, told me they were completely booked and asked me to come a different day. I understand they were busy and I should have scheduled an appointment ahead of time, but she should have spoken to me in a more professional manner. She proceeded to tell me I could come back next week (still looking at me up and down) even though I had told her I didn't live anywhere near the area. I did not feel that she was sincere, and I didn't appreciate the time I wasted when I could have gone somewhere else. If you want to spend your day with people who think they are better than you, then this place is perfect.

My very own princess dress...

Reviewed on 10/29/2013 Danielle R

Everyone said I'd want to look like a princess...and my dress did not disappoint. My experience with this shop was awesome. The ladies were sweet and helpful...always knowledgeable and understanding. They did numerous fittings to make sure everything was perfect for me and my... Read More dress. I felt amazing and beautiful, and confident on my big day. They are a great shop, and you can't go wrong here. I bought the very first dress I tried on...I went and tried on others, and others stores, but I was in love with my first dress...


Reviewed on 10/22/2013 Vicky S

I had shopped at a few stores and decided to stop into this one. I was expecting things to be super expensive. I tried on a few things and the attendant, after some disappointment of not finding anything, said she had the perfect dress. it was not out for sale yet. She... Read More brought out a dress, I didn't like it on the hanger but she insisted I try it on. I loved it and it ended up being the perfect gown! they were so nice there too! I thought the dress would have been way out of budget but it was $300 below my budget!!!!

Fairy Godmother of Dresses

Reviewed on 10/22/2013 Tene L

Bridal Couture helped me get the dress of my dreams, a St. Pucchi stunner for an amazing price during their sample sale. The store owner was flexible and they were very professional. Check them out. You never know what jewel you may find.

Got a Beautiful Dress, but terrible service!!!

Reviewed on 10/15/2013 Erin M

My consultant was very disengaged while I looked at dresses, seemed in a bad mood, she only perked up when it was obvious I loved a dress and would buy it. (My mom picked it.) The owner, who has a Scottish accent, is lovely and very nice. My opinion of this shop would be... Read More different if she were the only person I interacted with. But the consultant, who was also there when my dress came in, was such a terrible experience. I chose to take my dress elsewhere for alterations because of their strict policies and terrible service -- very glad I got my beautiful gown out of their hands as quickly as possible.


Reviewed on 10/13/2013 Jessica R

I visited over 10 bridal shops before stepping foot into Bridal Couture of Plymouth. From the moment I walked in, I knew this place was special. Not only did i finally find the dress I was looking for, the people that work there are just amazing. They make you feel like the... Read More most important person in the world every time you go to the shop. I had to visit for quite a few alterations and whatnot and they were just super nice every time. They made the whole process easy. They were extremely helpful and knowledgeable. I cannot say enough nice things about this place, really. Don't waste your time shopping around, they have a nice variety of dresses and also do bridesmaids dresses at a discount if you order your dress from them. I would have saved myself a lot of frustration if I had heard about them sooner. I have no regrets about choosing my dress and bridesmaids dresses from Bridal Couture. I am glad I was able to give such nice people my business.

Lovely experience

Reviewed on 10/08/2013 Elizabeth W

I was so pleased with every aspect of my experience with Bridal Couture of Plymouth. The staff, the store environment, the service and selection. The store is simple (in the best way possible!) and clean. Most importantly, it doesn't at all feel like a cattle call, like a lot of... Read More other bridal salons, with all the employees jumping on you like a piece of meat for commission. You very much get one-on-one treatment and they stay in touch very well throughout the process. I will gladly send anybody I know who is looking for a dress (bridal or bridesmaid) to Bridal Couture.