About this vendor
TWO LOCATIONS IN ARIZONA, SERVING BRIDES FROM ALL OVER THE VALLEY & NORTHERN AZ!
Brilliant Bridal Phoenix | 1606 E BELL ROAD #106-107
PHOENIX, AZ 85022 | (602) 548-1755
Brilliant Bridal Mesa | 1946 S DOBSON ROAD
MESA, AZ 85202 | (480) 897-0013
Each of our Arizona boutiques carries over 600 unique designer wedding gowns, all priced up to 70% off retail and ready to take home the same day you say yes! Your free bridal appointment comes with 90 minutes of devoted attention from one of our friendly expert stylists, a private dressing room and intimate viewing area reserved just for you and your guests. With wedding dresses in sizes 0–30 and a wide variety of styles to fall in love with, you'll have an unparalleled selection of affordable bridal gowns in your search for the perfect dress.
Come see what's waiting for you on our racks, book an appointment at one of our Arizona boutiques today!
Details
Accessories
- Hair Accessories
- Headbands
- Pins, Combs & Clips
- Tiaras
- Sashes & Belts
- Veils
Business Attributes
- Woman-owned Business
Dresses
- Wedding Dresses
Fashion Services
- Alterations
- Bridal Stylists
- Private Appointments Available
Awards and Affiliations
12-Time 'Best of Weddings'
2025.2024.2023.+9 more.
Best of Weddings
The Knot independently assesses vendors for this award—it’s never self-reported. We base it on firsthand experiences from real couples and guests, and they must have a 4.5-star average across 7+ reviews in the qualifying year.
Hall of Fame
Earned by winning 'Best of Weddings' four or more times.
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Reviews
Your trust is our goal. Our community relies on honest reviews to help
you make those big decisions with ease.
4.9
out of 5.0377 reviews
Review photos
Showing slide number 1 out of 9
I am absolutely furious about my experience with Brilliant Bridal.
I was sold a wedding dress that is completely destroyed, and none of the damage was disclosed to me. The brid...
al assistant didn’t pull the dress from the showroom floor — she pulled it from the back and told me it was “new.” That was clearly not true.
When I took the dress to my seamstress, she was in complete disbelief at the condition of it. The buttons on the back are broken and missing, the hook and eye closure is missing, and the entire train is badly snagged. On top of that, the dress didn’t even fit properly when we brought it in for alterations.
I’m now being told it will cost over $2,000 in alterations just to repair the damage and make the dress wearable. That is not normal bridal alterations — that is fixing a damaged dress that should never have been sold to a bride in the first place.
What makes this even worse is that none of this was pointed out to me. I was repeatedly reassured that the dress was new and in great condition. Looking back, it makes me seriously question why the dress was hidden in the back instead of on the floor. Was it back there because they already knew the entire back of it was broken?
Now I’m completely out a dress, my elopement is in 30 days, and I’m left scrambling trying to figure out what I’m going to wear on my wedding day.
This should have been one of the happiest experiences of planning my wedding. Instead, it has been incredibly stressful and upsetting. Brides should be able to trust the people helping them choose their wedding dress, and unfortunately that trust was completely broken here.
Finding my perfect dress was easy with Brilliant Bridal! They were not pushy and made me feel comfortable the entire time. My stylist was willing to give me honest opinions and she...
also had such a good attitude around my family and I, checked in to make sure I wasn't feeling overwhelmed, and when I found my dress, she went to the back to find another size and it happened to be literally made for me, and we were both excited! I've already recommended them to friends.
They also offer alterations with an in house alterations expert and she was just as amazing with her attitude and casualness and honesty. She told me straight what I needed and didn't try up-charging me anything and allowed my maid of honor to practice Bustling & fluffing as many times as she needed.
Overall, an amazing experience!
This boutique was amazing! The staff were so kind and I was grateful for how respectful of my budget they were! They hyped me up in every dress that I tried on and they were the ki...
ndest! I said yes to the dress here, and I am so grateful for the experience I had here!
My bridesmaids, mom, and I had a wonderful experience working with Sadie and the crew at Brilliant Bridal on Bell Road. I really appreciated that they let us have a laptop set up w...
ith my bridesmaid who was out of town so she could still experience the dress purchasing. I also was very grateful to have Sadie's help in trying on all of the dresses. She knew exactly how to clip and pin the dresses on me so they flattered me and my figure. Thank you Sadie and everyone at Brilliant Bridal!
I loved my experience at Brilliant Bridal! Ashlyn helped me try on and find my dress. She was really sweet and very helpful in finding the style I wanted. I loved that she matched ...
my energy and was more low-key and not pushy. I very highly recommend Ashlyn and Brilliant Bridal.
Brilliant Bridal in Mesa gave me the best experience ever! I had Kendra as my stylist and she was fantastic! They had such a great variety of dress and the prices were really great...
! I loved that Kendra let me do a little shopping on my own throughout the store to get an idea of my style. From there she found other dresses for me and helped me decide which type of look I wanted. She picked out my dream dress that I ended up purchasing! She made me feel so comfortable while helping me in and out of multiple dresses and was super friendly and accommodating to my bridal group of 10 who came with me. I would recommend Kendra and Brilliant Bridal to any bride to be!
I had the pleasure of working with multiple different people at this bridal boutique and the experience was incredible. They took the time to truly listen to your wants and needs i...
n a dress. I was able to find my dress and veil and take both home with me.
P.S. the prices are unbeatable.
Shout out to Dominique and Julia at the Mesa, AZ location for helping me come to my final decisions on both my dress and veil.
I came in really having no idea what I wanted and Dominique was phenomenal! She was the one who pulled the dress I ended up buying and it’s perfect for my intimate small wedding (...
and under budget)! And to be able to take the dress home the same day was great. I definitely recommend Brilliant Bridal in Mesa.
Dominique was amazing!! She helped me pick my perfect dress and I couldn’t be happier with my choice. I came in not knowing if I was gonna find one but she made the process an expe...
rience to remember. She’s truly amazing and if it weren’t for her I don’t think I would’ve had the same experience.
Had an absolutely amazing experience at Brilliant Bridal! They had an amazing selection of everything I was looking for, for a great price! Everyone there is so helpful and sweet! ...
They really make you feel special!
My stylist was super nice and made me feel confident in making decisions. She focused on what I liked and didn’t like and I didn’t feel overwhelmed during my appointment. The appoi...
ntments here are also more private and the dresses are off the rack so you get to take home your perfect dress the same day!
I got to work with Dominique. She was just the most amazing, patient, fun woman I have ever met. I loved the amount of care that she put into making sure I left with what I loved a...
nd I loved, loved, loved my dress. You couldn't find a better shop to find that special dress. Everyone at this bridal shop was amazing, professional, and just genuinely cared about you and your special day. My favorite part is you didn't feel pressured or rushed to pick something like at other places. I am beyond happy and excited for our day. Any lovely ladies looking for that special dress, I would highly recommend coming here to shop. You won't regret it. Thank you for everything❤️
The ladies at Brilliant bridal were amazing!! They listened to exactly what I was looking for and made the experience so fun. Highly recommend checking this store out!
Brilliant Bridal Phoenix - was nothing short of amazing. Kaley was my consultant I swear when I say I don't think my day would have been the same without her. She was knowledgeable...
, personal & the perfect hype woman I needed. I found the dress & I am beyond happy. The whole experience was relieving, calm & fun at the same time! The store is clean & not overcrowded. MOST importantly the prices for the quality is unmatchable. HIGHLY recommend.
Alyssa helped me find two different dresses on two different days. She was FABULOUS! She was so great that I requested her when I went down for my reception dress. She was calm, re...
laxed, she understood what I was looking for before I even did. I 10/10 recommend Alyssa!
BEST PLACE IN PHOENIX TO GET YOUR WEDDING DRESS! They don’t do alterations in house, but in budget and full of options! You will find what you want with the help of the wonderful s...
tylist! Seriously the best! They care so much and won’t let you leave til you cry!
This place did not disappoint. I found my dress with the help of my associate Summer, who was BRILLIANT! I wish we were friends in real life because she was an absolute delight and...
made me feel special. I was blown away by all the amazing dresses. I would highly recommend this place to any bride!
I had the best experience at Brilliant Bridal in Mesa. Brooke was my bridal attendant and she made me feel like a million bucks. I had a poor experience at a previous apt and Brook...
e really turned the day around. She listened to me and honestly there were 4 top contenders and I know I walked out with the perfect dress. I couldn’t recommend this place enough!
I went on 5/6 to look for dress #2 just for pictures- what professionalism! The entire shop was busy and the girls that work there were so awesome. The dress I found was literally ...
the last one- no clips no sizing alterations- it zipped up and fit me perfectly ❤️ that’s every girls dream right there. It’s the best place to be in Phoenix- judgement free zone I do have my 1st dress and now I’m truly considering on wearing my 2nd choice dress vs my first dress it has everything I was looking for (and things didn’t think to ask for in a wedding dress) can’t wait to go back and finally pick up my dress 🥳❤️
I had the best shopping experience at Brilliant Bridal! My stylist was so kind and asked the perfect questions to help me find the perfect dress. By far my favorite bridal shop tha...
t I have been to!
Not going to lie, I was skeptical that I would find "the dress" at brilliant bridal but thanks to my amazing stylist, Amanda, I found the dress that I didn't know I was looking for...
but am so glad I found! Amanda was respectful of my modesty needs & made multiple suggestions & had tricks to fix just about anything.
Amanda was so patient, never pushy, & allowed me to take more than the allotted 90 minutes because I was having a hard time pulling the trigger but I'm so glad I did. Theres no way I could have beaten this price plus they offer a 15% nurses discount.
My dress fit me almost perfectly & I will be taking it to a local seamstress to make a few adjustments before my big day! Buying my dress here saved me time & money that I would have spent on a trip to Utah just to find a dress. If you are running low on time, have a tight budget, and want to walk out the door with a dress I highly recommend checking out Brilliant bridal in Mesa!
I was worried that I wouldn't find many dresses within my budget, but I sure was wrong! I was able to find SO many gorgeous dresses here to try on that were all within my budget. M...
y stylist Amanda was a great listener and was able to find dresses that were exactly what I was describing. I ended up saying "yes" to the dress here and I could not be happier with my dress! It is exactly what I pictured for my wedding day, AND within my budget!! :)
Goodness, I was nervous about my appointment here. I think I even prepped my bridesmaids that this stop was the one that was most in my budget but I had the lowest hopes for. I was...
completely wrong. At the Mesa location, Summer, my stylist, was fantastic! She had a great sense of humor and made me feel very at-ease while shopping here. As we went through the dresses and she saw what I did and didn't like, she was able to put together an outfit (that included the most amazing cape I will find every excuse to wear) where--for the first time in a day full of shopping--I truly felt like ME. She said that you don't choose the dress, that it chooses you. I couldn't believe how right she was! The dress is absolutely incredible and I felt fantastic in it. I couldn't be happier. I was tired and had kind of checked out by this appointment and Summer absolutely helped revitalize me! AND not only did I find the perfect dress for me, but I came in quite under budget and I have it hanging happily in my closet already! Brilliant Bridal is absolutely the way to go to find that perfect dress!
From the moment I walked in, I felt like a princess! Melody was amazing and made sure to not overwhelm me with options. She genuinely cared about me and my big day. The moment she ...
saw my face light up she knew it was the dress for me. Thank you Brilliant Bridal for your caring team and amazing line of dresses!
I loved brilliant bridal! The vibe was amazing and they made me feel very comfortable while trying on dresses. They have a beautiful selection and great stylists!
Finding my wedding dress at Brilliant Bridal was an ideal experience!! Not only did I find something incredibly unique for half of retail price, but thanks to my talented stylist, ...
it was both a TOTALLY unexpected choice and perfectly flattering and suited to my personal style. I would HIGHLY recommend Brilliant Bridal to any bride.
This was my first experience at a bridal shop and I was so nervous! I am not the shopping type and don't usually like it but Melody at the Mesa location made it so easy! She knew e...
xactly what she was doing and was able to help me find a dress after only 6 dresses :)
Such an amazing experience! My stylist Alyssa was the absolute best! Such an awesome attitude and just made everything easy and so exciting!! I said yes to the dress and I couldn’t...
be happier!!!
I went to Brilliant Bridal for my second dress shopping day, and it was so worth it! I was not expecting to get my dream dress that day, but Dom (the most amazing consultant) asked...
me to trust her, and I AM SO GLAD THAT I DID! She was respectful of my wishes, she was patient with me when I told her I was open to anything, and she was my biggest supporter during this experience. I am so glad I was able to work with her to find my dress, she made the experience so amazing. After I found the dress, my group stayed around for a while, and they let us enjoy our moment. They didn't rush us out, they didn't seem annoyed at all, they were just as excited as we were that I had found my perfect dress. Then as we were leaving, they gave me a list of their preferred seamstresses that they work with and told me that if I needed anything from them that I could always call. I cannot recommend them enough; they really exceeded all expectations. I would give them a 10 if I could.
Brilliant Bridal was the first place I went to try on dresses and it was the only place I needed to go. I got to work with Melody at the Mesa location who took the time to listen t...
o what I wanted while also taking my budget into consideration. Based off the information I gave her, she quickly found dresses that I may like. I never felt pressured to choose a dress. I was probably only about five dresses in before I found my wedding dress. She even provided a great recommendation as to where I should get my dress altered. I liked that she involved my mother and sister in the process as well. It was great being able to take my dress home that day. I highly recommend Brilliant Bridal Boutique!
Beautiful dresses at a super affordable price! They come in your size so alterations are minimal, but they don’t do in house alterations. However they do give you recommendations! ...
The stylist was so helpful when trying to find my perfect dress and was so patient and sweet. I found my dream dress and was able to get my veil and headpiece there as well!
I am not the “average bride” and the entire wedding planning process had given me so much stress and anxiety since getting engaged last year. So much so, that my fiancé and I cance...
led our deposit on our moderately sized venue, and opted to have an intimate 20 person ceremony followed by a private dinner at one of our favorite restaurants. So you can imagine my stress levels at the thought of dress shopping, but I honestly cannot praise this place enough!
This was the first and only dress shop I visited, and when Alyssa walked out to greet me, I knew I had a good shot at finding my dress here. She wasn’t dressed overly girly, she had on these cute doc martens and was wearing black - my kind of outfit! I picked a few dresses on my own that did not fit, so she went out and found some she thought I would like. The first dress I tried on (that actually fit) I immediately knew it was the one. Simple but elegant, stunning, but not over the top. I already thought it was perfect, but after she told me it was only $700 I felt like I hit the jackpot.
This shop has gorgeous dresses, such friendly staff, and amazing prices. They referred me to a few different places for alterations that were able to get everything scheduled for me that day, and now I am actually feeling so excited for my fiancé to see me in this dress. If you can find a dress that you love here, pull the trigger and take it home. You won’t regret saying yes to the dress!
*will post additional pics after wedding*
After coming straight from David's Bridal (which was a horrible experience) that left me overwhelmed, stressed, and disappointed, walking into Brilliant Bridal was a breath of fres...
h air! It was quiet/calm, cute inside and comfortable immediately. Melody took us back to our comfortable area and took the time to ask me questions and get to know my style and what I am looking for. She brought me a great selection and literally the FIRST dress she brought for me ended up being The One!! She is a master!! She is so kind, caring, skilled, and friendly. Honestly she made the experience so great for me. The prices were also within my budget which I loved, and the rest of the staff were also so kind and friendly. I can't thank them enough!
Brilliant Bridal was very Punctual. Dominique was so pleasant, patient, helpful, and knowledgeable. She went above and beyond to make my dream a reality. I would highly recommend B...
rilliant Bridal to anyone.
I would recommend Brilliant Bridal time and time again. My Saturday morning appointment was with Melody. I was a bit nervous and overwhelmed going into the appointment, and Melody ...
put me at ease right away. Each dress I tried on was better than the previous. While I was open to various styles, and unsure of exactly what I was looking for, Melody was able to tune into what I liked and pulled a dress that I fell in love with. This experience exceeded my expectations and I was so grateful to work with a such a helpful, intuitive, and knowledgeable consultant.
Alyssa Was so helpful this past Monday with finding my dress! I was so overwhelmed and out of my element, and she just made everything so much better! She was super personable and ...
made the experience memorable for me, and I appreciated it so so much! She sat me down at the beginning of the appointment and asked me what I was looking for, and took everything I said into consideration (even my budget!)! She only showed me dresses that she thought I would like. She was the one that picked out the dress I ended up buying for my wedding! I love the dress so much! I would highly recommend Brilliant Bridal for your wedding dress needs, and ask for Alyssa!
I had an appointment with Dom last Friday, it was by far my best bridal dress shopping experience I had. I went to 3 stores in Phoenix, one was an okay experience and another one t...
he stylist was obviously uninterested in me and my opinions on dresses. From the moment I walked into Brilliant Bridal and met Dom, I knew it would be a great experience, she is very open and kind. She also will tell you her honest opinion but only if you ask for it, which is so helpful!
I tried on 8 dresses during my appointment, a few chosen by my sister and I and a few chosen by Dom after she understood what I was looking for after trying a few on. I ended up loving one of the choices that Dom chose for me, I didn't buy it at the appointment because I had another shopping appointment that day. Dom asked for permission to let me place a hold on the dress and made another appointment later in the day for me just in case I wanted to come back. I did in fact come back and bought the dress later that day! I felt very comfortable talking with Dom and sharing my questions and concerns, they provided me with a list of places to go to for alterations that they trust and use frequently. What also made the day even better is that the dress I bought was less than $1000 with tax!!! You bring home the dress the day you buy it which is a big relief to this bride considering right now if you order a dress, it takes 6-9 months to come in and another 3 months for alterations; this is a lot of unnecessary stress in my case.
I am thrilled with my purchase and my entire experience at Brilliant Bridal!
Melody helped us on a Saturday morning with no appointment. She worked with me till we found the perfect dress.
Thank you so much for the wonderful customer service and time you t...
ook to make my dream dress happen.
Dom was my stylist and she was awesome
and so very helpful. She choose additional dresses she felt I would love and I ended up choosing one of her choices. She didn’t rush our grou...
p and made our experience great.
Brilliant Bridal was and is just the place to go. This was my second dress fitting and let’s just say the first one was overwhelming and did not meet expectations. I was going into...
this appointment still hopeful but also discouraged from the last appointment. Brilliant Bridal and my wonderful stylist Summer really turned it around for me. Summer was absolutely amazing, I would recommend her to any bride up be! She clipped the dresses right where they needed to be, helps you get in and out of them, and to put it simple, helps in every way possible. I was without my girls and family as they are all in a different state where I had the first appointment. I didn’t want to grab them through another one. So even without my support system there in person, I was able to find THE dress. Summer took perfect photos with all the great angles so that I could message them to my support system every step of the way! She never made me feel rushed and she made me feel important. Thank you Summer and Brilliant Bridal for making me one happy bride to be!! You went above and beyond in my book!!
Kendra at Brilliant Bridal was the best! I was not sure I wanted a wedding gown, but was open to going dress shopping to see if I could find a fit. At every other store I went to, ...
I felt like the stylists weren’t listening to what I was saying. Kendra immediately picked up on my style preferences and found me dresses that checked all the boxes. She made the whole experience so fun and easy that when I found my dress, I knew it was the one. Kendra, thanks for never making me feel judged or pressured and helping me find the most perfect dress for my wedding. You’re truly fantastic at what you do and I hope more brides get to shop with you!!
Dom was my stylist! She was FLAWLESS. Such a sweet gal who helped me find my dream dress. She made me feel heard when I told her what I was looking for. She helped me step out of m...
y comfort zone and introduced me some styles that suited me as a person as well as my body shape. She was patient, understanding and so sweet. Every girl in the store was so great. They accommodated my bridal party (a large group) and made us all feel so excited and special! Their dress selection was fantastic and suited my budget perfectly. Recommending Brilliant Bridal forever to anyone getting engaged looking for their dream dress! 😍
I had such a wonderful experience, the staff was very friendly and professional, and my stylist made me feel so special and knew exactly what I was looking for. I tried on several ...
dresses but I still ended up choosing the very first dress I tried on. Their selection of dresses were lovely though and I could have easily chosen another dress.
From time of booking to end of appointment, the team at Brilliant Bridal made the process so easy and seamless! Booking online was simple and there were an abundance of appointment...
s to select from. The pre-appointment email with information on how to prepare and what to expect was another perk of working with BB. At my appointment Kendra was incredibly helpful and so patient! She was able to take my comments and feedback to help me find my dream dress! Thank you Kendra and the team at Brilliant Bridal for helping making my bridal dreams a reality and for making the dress shopping process so enjoyable!
I said yes to my dress yesterday at Brilliant Bridal in Mesa and had such an awesome experience! Alyssa was my stylist and she was a 10/10! She picked out my dress for me and was s...
o sweet and helpful. If you get the chance to have her help you out, I highly recommend!
I had such an amazing experience at Brilliant Bridal thanks to my stylist Elena. She went went above and beyond to make sure that the day was a special day for me, and thanks to he...
r I was able to find my perfect wedding dress. This was my second dress shopping appointment, and my first one was at David’s Bridal. I had such an awful experience at David’s Bridal. My appointment at Brilliant Bridal was the complete opposite. They don’t overbook, they give each party their own space away from other parties to really make the moment more intimate, and all the stylists are very attentive and super nice. Elena really listened and was attentive to what I was looking for in a dress. She made sure that the dress was adjusted and flattering before I walked out to show my friends. I really had that “say yes to the dress” moment during my appointment. Thank you Elena and thank you Brilliant Bridal for the memorable experience! I can’t wait to wear my wedding dress :’)
I had an amazing experience at the location in Mesa with Summer! She listened to everything I liked and disliked about each gown and helped me to find my dream dress!! I would defi...
nitely recommend!
I found my dream dress here and Paiton was amazing !! The entire experience was so special ! Im truly in love with my dress and I can’t wait to walk down the aisle in it ! I highly...
recommend brilliant bridal!
I had the best experience at Brilliant Bridal in Mesa. Gillian is amazing and went above and beyond for me. I found my dream dress and had the best experience at Brilliant Bridal! ...
I highly recommend!
Plus size bride here! I was really nervous for this appointment leading up until the days I went in. I showered reviews of this place Hopi g to find other plus size brides who foun...
d success. So I feel this part of my review is an important factor. As someone who wears a 20 usually I knew my selection wouldn’t be as great. I had an idea in mind but also kept an open mind. I met with Summer who was super kind and listened. She had me go find a few dresses that I liked and we went from there. I chose 5 and the fun began! Al the dresses I chose were NOT anything I imagined wearing. The first 4 I tried on some were nice and some I did not like. When I started to try on the last one, I realized the bottom was tulle. I had previously tried on a dress with a tulle skirt and it was a definite no. So I was skeptical. I pulled this dress halfway up and noticed the neckline was gorgeous. I was still wearing my bra but kindly asked the stylist if I could remove it. In a very flattering way, Summer was super excited I asked that so I could see just how beautiful the chest of the dress sat on me. Out of all the dresses this is the one I smiled so brightly with. The tulle and lace and sexy opening on my chest had me beaming. Needless to say I said YES to a dress I never thought I would. My wedding is in August and my husband is going to love this. Great experience for a plus size bride. I definitely recommend checking it out! Thank you so much Summer for all your help!
Contact
1946 South Dobson Rd, Mesa, AZ
Brilliant Bridal - Two Locations