About this Vendor

30%-80% off New Designer Bridal Gowns Off-the-Rack

: : : : : : : : : : Brilliant Bridal East Valley | 1946 S. Dobson Road Mesa, AZ | 480.897.0013 : : : : : : : : : : : : : : : : : Brilliant Bridal Phoenix | 4233 W Thunderbird Rd Phoenix, AZ 85053 | 602.548.1755 : : : : : : - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Our large and modern boutiques specialize in selling designer overstock bridal gowns off-the-rack. We carry dresses from the designers you know, love and want to wear on your wedding day at prices that are always 30% - 80% below retail. Visit us for a high-end boutique experience without the high-end price tag. We have two locations in the Phoenix Metro area to serve you! See our website for more details.


Wedding Categories

Wedding Dresses, Dresses, Alterations, Bridal Stylists, Private Appointments Available, Fashion Services, Fashion


Contact Info

1946 South Dobson Rd, Mesa, AZ

Simply Brilliant!

Reviewed on 7/19/2015 Lynne W

I loved my experience at Brilliant Bridal! I stopped by while visiting Mesa soon after I was engaged. They couldn't fit me in that day but gave me 10% off my gown when I returned later. The staff treated me so well, and I found my perfect dress! I continue to recommend and have... Read More recommended Brilliant Bridal to anyone. I would like to note that Brilliant Bridal doesn't do alterations. I went to their most recommended seamstress and took my business elsewhere. She wouldn't listen to what I wanted and was a bit unkind. (I wrote a separate review for her.) So, Brilliant Bridal is wonderful, but choose your seamstress carefully.

Reviewed on 8/02/2015

Had a fabulous experience with Jay at the Thunderbird location of Brilliant Bridal! I spent 3 hours the first time I visited while Jay pulled dresses and I saw what all types of styles looked like on my body. My 2nd visit my friends and relatives came to help me decide between... Read More my favorites but once again Jay pulled a few extra dresses and I found the perfect dress! From start to finish I felt like a princess , I would highly recommend Brilliant Bridal at 4233 W Thunderbird.

Reviewed on 8/02/2015 Emily S

This salon took me last minute when another salon had been so horrible and rude to me and my family. I found my designer dream dress for 1300 originally 1800 right away. I was impressed with their professionalism and shared excitement in my big day! The ladies treated me like a... Read More princess and made sure I left feeling satisfied! Make this your one and only stop!

Reviewed on 1/25/2016 Caitlin M

I worked with Brittany at the Brilliant Bridal in Denver and it was an absolutely wonderful experience. She mentioned that they do not work off of commission so she was able to be very helpful without pressuring me to purchase anything, which I really appreciated. We showed her... Read More the dress I had marked as my favorite and she pulled a beautiful dress that she thought I'd be interested in based off of the dress I had shown her. It was perfect (and when she paired it with the perfect belt and veil it was such a beautiful combination I cried)! Plus I could buy it off the rack right there and it was $400 cheaper than the dress I had shown her. She gave me great wedding advice and the whole experience was just fabulous. I couldn't recommend Brilliant Bridal more highly!


Reviewed on 1/10/2016 Amber G

went into Brilliant Bridal for my appointment with Deb incredibly scared and reluctant to try on wedding dresses. I had an idea of what I wanted but I was afraid it wouldn't look good on my figure and I wouldn't be able to like anything else. I walked in and Deb sensed my fear... Read More immediately. She put me at ease that we would try styles on and see what worked. She assured me there was no rush. She listened to what I was looking for, my specific dress needs (I'm LDS) and my wedding theme. You can tell she knew what she was doing because she immediately started to show me dresses that would work with my dress needs and theme. While I was pulling dresses from the floor, she pulled out this amazing dress from the back. As we tried on the ones I picked, we kept striking out. I felt a bit discouraged. Then we tried on the dress she had pulled from the back. It was amazing. I didn't think I would like nor look good in this mermaid dress. She matched the crystal beading on the dress with the perfect sash. I looked in the mirror and when they say you get that "Bridal moment" when you're in the right dress....they weren't kidding. I was enthralled with it. I was also happy with the idea that I could customize it to fit my style and my dress standards which you can't really do with normal bridal salons (a lot of designers don't want their designs changed in the least). I can't say enough good things about Deb. She was kind, attentive and genuine. She also directed me to the woman who would be doing my alterations and I couldn't be happier with that service as well. Overall, I'm so happy with my experience at Brilliant Bridal. I was scared that I wouldn't have a good experience but it couldn't have been better. Thank you for helping myself and my mother have the best experience possible.

Reviewed on 1/09/2016 Janelle W

I went to the Phoenix location with my mom, just for the heck of it. Hadn't tried any other shops or dresses. For the most part, I was trying to see what style might look best on me. Mackenzie had me pick favorites, asked what I liked about them as I tried them on, and she wound... Read More up picking out something that looked amazing on me. I loved it, and when she told me the price, it was too good to pass up! I got an elegant lace dress for $300, and despite the spontaneity of the visit and the purchase, I am so pleased with the entire experience and the dress itself. Thank you!

Reviewed on 12/30/2015 Christina S

I found my dress at Brilliant Bridal in Mesa and I am extremely satisfied with their service. They treated my party very well and respected my budget. Not the biggest selection, but offered great prices with definitely enough to look at. Not overwhelming at all.

Reviewed on 12/03/2015 M G

My appointment here was great from start to finish! Kendra was super sweet, friendly, and knowledgable. She did not at any point pressure me to buy a dress I didn't love (even though I found one with her help!) I recommend that anyone looking for a well made dress that is... Read More reasonably priced make an appointment here.

Loved it.

Reviewed on 12/01/2015

I absolutely loved this place. Honestly, I didn't even end up wearing the dress I bought here, but the women did a great job helping me find what I liked and they have great options. I live in Texas so I only got to come once, but it would be a great place to stop in a few times... Read More as their selection is always changing.

Great Bridal Shop

Reviewed on 11/30/2015 Melanie L

I found the perfect dress at an awesome price in about 30 min. The staff was awesome and made the experience super.

Thank you Brilliant Bridal Mesa

Reviewed on 11/05/2015 Lindsay L

I had a wonderful experience at Brilliant Bridal! My dress consultant was so friendly and helpful! I got a beautiful, lace designer gown for a really good price. I would recommend Brilliant Bridal to anyone.

great salon

Reviewed on 10/30/2015 Marina B

went there shea went over everything with me picked out some dresses fell in love with the first one, used there seamtress she was amazing however she had to fix all the buttons in the back because they kept falling off, but in the end i loved it!


Reviewed on 10/19/2015 anna r

I first met the women at Brilliant Bridal during a freak out moment. They told me I was welcome to come in without an appointment and look around but that most of their dresses were at an expo. I busted over the expo and found the DRESS OF MY DREAMS at the expo price. They... Read More could have let me come back at my scheduled appointment and not told me about the expo. After I bought my dress they said to keep my existing appointment to come in and "get jacked up" in the salon and try on all the jewelry and everything. I had the best time at my appointment and the best experience with Brilliant Bridal. I dealt with employees from both Mesa and Phoenix and they were both spectacular!

Reviewed on 8/31/2015 Lydia P

Before Brilliant Bridal, gown shopping had brought me a ton of stress, and even an anxiety attack. I walked into Brilliant Bridal, explained to Debra what I was looking for, and she knew exactly what I was envisioning! The first dress she had me try on was the one! Everyone... Read More there was so nice, and Debra was amazing! I highly recommend BB to any bride. It was so relaxing and the prices were phenomenal! Thank you so much, ladies, for helping me find the dress of my dreams to marry to man of my dreams! ♡

Amazing Selection and Service!

Reviewed on 6/29/2015 Lauren

Brilliant Bridal was my last stop for finding a wedding gown and I wish it had been my first! Brilliant Bridal offered such a great selection of gowns and accessories. The staff was eager to help and my dressing room attendant was the best! In fact, she ended up selecting... Read More "the dress!" I was so happy with the cost and quality. I even returned to this store to have my alteration done as well. Brilliant Bridal was such a positive experience and I would recommend this store to any bride on a budget!

Reviewed on 5/02/2015 Jillian D

Thank you so much MacKenzie for helping me! I spent almost 3 hours there and I found the one! I loved being able to go through the dresses and pick out which I wanted to try on. I had been to another shop where they didn't like that (which is understandable because they have... Read More an inventory system and if you put it away wrong it would mess up their system). My mom and grandma were late but I found a good 12 dresses to try. They were patient even though my mom and I argued about dresses at one point (it had been an issue of her wanting more bling and me trying to explain that I really hated it it and I wasn't the little girl who loved that anymore). I narrowed it to two and was indecisive. I was about to send pics to my best friend and cousin in LA who couldn't be there (MacKenzie offered me Skype with their ipad!). she even got me in a dress for the third time to take better pics. Instead I cried when my grandmother realized it was the one I really wanted, my wonderful consultant had kleenex ready. While they don't do alterations at their phoenix location they sent me recommendations for who can. Never once did I feel rushed. There were private rooms to change. And they have two areas for brides and their parties in their small shop. I got a dress at a great deal (most of their dresses were in great shape! remember it is off rack ladies.) And wonderful customer service. I even asked my consultant which she liked best but she said she didn't want to sway my opinion. After it was all paid for she looked at me and said you bought the one I would have chosen for you! For a place that most likely pays on commission, that is great customer service and just plain great ethics :)

Pleasure to work with

Reviewed on 4/19/2015 Heather S

That total cost of 655 included my dress purchase, the fitting, and the steaming (these are all separate bills--heads up ladies). This place is stellar. I found a dress for under $500, which I was aiming for but doubtful of. The lady who helped was insanely sweet and the... Read More dress I chose was one she picked up!! So happy with them. They had a list of seamstresses that they partner with so I went that route! Easy. I just seriously loved my dress. Brilliant Bridal was easy to work with. Sweet ladies and nice little boutique. I was happily surprised with my results and high quality service.

Found my DREAM dress!!

Reviewed on 3/31/2015 Kim R

This was the first appointment with my mom and we were really excited to pick out some dresses for me to try on. The staff were super friendly as soon as we walked in and Debra made us feel comfortable and relaxed. I was able to pick out 4 or 5 dresses that I liked and give them... Read More a try. Debra even picked one out for me based on my style and fitting. First of all, the dress did not look as pleasing on the rack but once I tried it on, I KNEW it was the one! She did such a fabulous job listening to what I wanted and in the end, I said YES to my Dress!

Not What I Expected

Reviewed on 1/26/2015 olivia g

I booked my appointment months in advance at the East Valley location since my family and I would be taking a 2 hour drive to get there. Upon arrival we were asked to wait for half an hour and when I did get helped I was taken to a small room with a couch and asked if I would be... Read More comfortable undressing in front of my party of 6. Of course I was not. After that the person helping me handed me some colored clothespins and asked me to pick dresses to try on. I was disappointed since we could have been doing that all the time we had been waiting and upon placing my appointment I had completed a questionnaire with details in regards to the type of gown I was looking to buy and how many people would be joining me. Not sure why because it was obvious they made no effort to accommodate me. The person who helped me mentioned they were really busy and she appeared rushed and made me feel like I needed to speed things up. She would tell me she would be waiting outside the door every time I tried on a dress but then would disappear. She also did not know hot to properly tie a corset. The worst part was I had to walk past the front entrance through the people in the waiting area all the way to a separate viewing room every time I tried on a dress. I even dodged a customer who almost spilled Starbucks on my dress at one point. Even though 3 out of the 4 dresses I tried on had stains and tears. I ended up purchasing a lovely dress that needs a few repairs. Two of the loops on the corset and some of the beading needs some work. I had planned to buy a veil but she never suggested nor gave me the opportunity to try one on. When I mentioned it to the cashier she said I could come back. Not sure if I want to take a 2 hour drive out to try on veils anytime soon. Also, when I was paying one of the employees mentioned there was a no show and she mentioned my name. Talk about making your customers feel special. I would not recommend this place. I am very disappointed.

Amazing Service and Selection

Reviewed on 1/25/2015 Shelby J

I bought my dress there. They were so easy to work with, they let you take the dress that day if you purchase it and you can Skype or take photos and send them to people who aren't able to make the appointment like bridesmaids, grandmothers, future in laws. I was impressed and... Read More got my gorgeous super expensive dress at a price I could afford. I also got a sash, veil and was able to do my alterations in the store with Jennifer via appointment.

Knowledgeable and Friendly

Reviewed on 1/11/2015 Laura D

I had a wonderful dress shopping experience at Brilliant Bridal today! Kendra was my bridal consultant and she was so sweet! She made me feel comfortable, was honest, and willing to go above and beyond. The front desk and other consultant were very personable and helpful as... Read More well! Brilliant Bridal was my first and last wedding dress shopping experience; I found my dream dress in about an hour! So thankful for these wonderful ladies! A must visit for brides! :)

If it fits, SO worth it!

Reviewed on 1/08/2015 Carolien S

After trying on many dresses at David's Bridal and Group USA, I knew more or less how I wanted my dress to look, but didn't want to pay $1000 or more. Brilliant Bridal's dresses have never been down the aisle and they're significantly discounted. The helpful, not-pushy... Read More saleswoman helped me find two amazing dresses that fit my dream dress description and picked the one that made me feel more like a princess, and it cost me only around $370. The best part is that it fit me like a glove. I didn't need to alter the length or the size, which saved me lots of money. I do have to add that there was a missing hook on the back zipper, and the cloth covering the zipper had to be patched into place, about $30 to the seamstress. All things considered, my gorgeous dress was a steal.

What a lovely experience...

Reviewed on 12/30/2014

After popping in on a busy Saturday afternoon and not being able to be seen, I rescheduled for the following Monday with these lovely ladies. My stylist's name was Tiffany--ask for her!! She made me feel comfortable and relaxed and was so very helpful!! She was friendly and... Read More honest and gave me and the family I brought with me all the attention we needed. After trying on several dresses, I finally found the one I loved! I bought it that day--and I got a 10% discount for rescheduling. I would HIGHLY recommend this boutique to any bride.

Hands down best bridal shop in Phoenix!!

Reviewed on 12/28/2014 Gina K

All I can say is WOW!! Brilliant Bridal is the best wedding dress boutique I have had the pleasure to step into! Since having an extremely unpleasant experience after purchasing a dress from David's Bridal I was so apprehensive to try on dresses again since my $1500 rip off from... Read More David's didn't pan out.From the moment I stepped in, the girls at Brilliant Bridal gave me the warmest welcome I have ever received in a store, let alone a bridal store. I felt like I was on an episode of Say Yes to the Dress, lol! I had the pleasure of working with Alli, a.k.a. "Bad Ass Bridal Consultant", who was phenomenal from start to end. She stayed within my budget, never tried to pressure me, and made me feel like the most beautiful bride. Besides staying in budget, Alli was respectful at the fact that I am a plus size bride and never made me feel like my size was an issue, just that I was comfortable in what I put on. So I want to say THANK YOU so much for giving me my bridal moment, I thought it could never happen and I am so overwhelmed with happiness that I found my dress! To all my little Bridal Elves at Brilliant Bridal and Badass Consultant, Alli you are amazing and I promise I will send pics from my big day! You have made me and my family customers for life for all our future brides!! To everyone looking for an affordable, yet beautiful gown Brilliant Bridal at 43rd Ave & Thunderbird is hands down the best bridal shop in town!!


Reviewed on 12/15/2014 KC S

I had a apsolutly amazeing experience at the mesa location of brilliant bridal my consaltant was amazeing she was patient and very fun i had my 2 small boys with me and she was interactive with them and amazeing she wasent pushie or anything she was aunist and careing i had a... Read More amazeing experince and found the dress i love


Meet The Owner


Brilliant Bridal is owned by 3 friends that are passionate about helping brides afford the wedding dress of their dreams. All three owners play different roles in the business. Ryan is the behind the scenes guy crunching numbers. Malea is based in Denver and operates our Denver location as well as oversees staff training for all locations. Based in Phoenix, Melanie founded and launched Brilliant Bridal at our East Valley location. When she's not overseeing the Arizona stores or buying wedding dresses you'll find her watching Sesame Street with her husband Ryan, son Hudson and dog Hunter.