About this Vendor

Your First Step Down the Aisle

Carolina Bridal World is known for outstanding customer service, a large selection of over 45 manufacturers, and guaranteed lowest prices. With 15 spacious dressing rooms to accommodate the entire wedding party, we are conveniently located off of I-95 next to Carolina Premium Outlet Center. We are so excited to let our brides now we will be opening a brand new store in Burlington, NC in December 2016!! Check our facebook page: "Carolina Bridal World of the Triad" for further updates!


Wedding Categories

Bridesmaid Dresses, Flower Girl Dresses, Mother of the Bride Dresses, Wedding Dresses

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Contact Info

230 Venture Dr, Smithfield, NC (919) 989-8787

So helpful

Reviewed on 1/21/2014 Emily S

I ordered my dress with Carolina Bridal World. I actually found the dress at a different shop but the employees at that shop were so rude that I ended up calling Carolina Bridal World from the parking lot of the other shop. They were able to order my dress, offer a better... Read More discount, and get it all in faster than expected.

Super Nice

Reviewed on 1/12/2014 Jessica M

Everyone at Carolina Bridal was really nice to me. They got very involved in helping me pick something to fit my body & I actually chose a dress that they suggested. Great experience.

Best Value in Raleigh

Reviewed on 12/01/2013 Dorothy G

This is not a frou-frou shopping experience, but they have a great selection of dresses. I bought my wedding dress, bridesmaids dresses and one groomswoman's dress there. You can't beat their prices. The only downside is they don't do their own alterations, but Just Sew by Renee... Read More is one of their recommendations and she is great.

Reviewed on 11/15/2017 Tiffani M

Had such an amazing experience picking out my dress. Best decision I made for my wedding was going to Carolina Bridal World! Thanks Ladies.

Reviewed on 11/13/2017 sonya h

I Said Yes to the Dress at Carolina Bridal World!!! I had no idea I would find my dress so close to home. I am a picky non traditional bride to be. I was afraid that I would have to have a dress custom made, or catch a flight to find it! This was the second bridal shop I went... Read More to with my sister.(FYI I had been to Hampton VA already, and went to Raleigh and Virginia Beach after this app) Sydney was my consultant and she greeted us as soon as we walked in the door. She pulled gowns based on what I said I liked, and let myself and my sister pick gowns as well. The gown I ended up getting actually found me lol Although I loved it, I felt that I needed to keep my appointments at 2 other bridal shops just to confirm that this was "the one". Sydney did not pressure me and gave me all of her contact info so that she would be sure to be there whenever I came back. Well I did come back and Sydneymade sure that she was available. She made me feel very special when I finally said yes!! So to all you brides out there.....Carolina Bridal World has a large inventory of gowns in a all sizes, great prices, big dressing rooms, and everyone was very friendly and bubbly. I would recommend Carolina Bridal World to any brides looking for a gown!

Reviewed on 10/22/2017 Kaitlynn S

I had the BEST experience this weekend at Carolina Bridal World. Sarah was AMAZING and knew exactly what to pull and how to help. Ithe entire staff was excited to be there and very friendly. I found my dream dress and could not be more happy with my experience! The process was... Read More easy and fun! I can’t wait to pick up my dress!!

Reviewed on 10/18/2017 Kristin R

I visited both locations for Carolina Bridal World. They were so easy to work with, very helpful and I loved the fact that I didn't feel pressured to buy anything while I was there. The Smithfield location is where I purchased my veil and dress. Everything was reasonably priced... Read More and came in in a timely manner. I could not have been more please with the variety of dresses they had and how well the store seemed to be run.

Reviewed on 8/29/2017 Jenny H

CBW in Smithfield was the best possible place for me to shop for my wedding gown! They are relaxed, patient, and helpful. The dress selection was fantastic and I found the perfect dress at the right price! Thank you, CBW!

Reviewed on 8/23/2017 Mackenzie N

We had a wonderful experience at Carolina Bridal! There were many dresses to choose from and the girl helping us was so friendly and attentive

Reviewed on 8/19/2017 Kiara B

Carolina Bridal World in Smithfield, NC was absolutely AMAZING. They did such a fantastic job with helping me find my perfect wedding dress!! I would recommend this location to everyone. Right when I walked in, I was greeted by Abby. She asked me what style I was interested in... Read More and I showed her some pictures I had saved of what I thought was my "ideal" wedding dress. She went and pulled two dresses off the rack and gave me the opportunity to go pull a couple that I saw, which was actually pretty fun to do. We started off this journey with four dresses in my dressing room. I then tried on a fifth dress which was a big and poofy princess dress just for the satisfaction of my Maid of Honor. We noticed that we actually loved the neckline of said princess dress so Abby went and pulled a dress that had that neckline along with all of the other characteristics I loved about the first dresses that we had pulled. I tried on a total of 6 dresses and I went with that very last dress. She figured out my style during my time there by paying attention to the things I liked and disliked about the other dresses I tried on and went and found the perfect dress for me! I am so thankful we had the blessing of working with Abby to find my dress. My experience was a 10/10 and will be a memory I treasure forever. I am a very indecisive woman and Abby still managed to help me find my dress with ease and no stress whatsoever. Thank you so much Carolina Bridal World for being so fabulous. Every woman working in that facility was so polite, friendly, and just wonderful!! Go there to find your perfect dress, you will forever be thankful.

Reviewed on 4/17/2017

Run, run as fast as you can! This place is ridiculous and the customer service is VERY poor! We traveled to Smithfield to find a particular dress that they had at this location. From the time we walked in the door, we were not greeted and after asking for help, the first girl... Read More had a major attitude. I wish I knew her name, she was the only pregnant one. Didn't even want to look at us, much less speak to us. She pretty much pointed to the dress rack and the fitting rooms and walked off! So we stopped another girl who pretty much just gave us clips so we clipped each others dresses up instead of the workers helping. We were having an awesome day until we got there. It was a small group of us, the bride and two bridesmaids. We came to find a certain dress and to pay for it in full. Instead, we were treated as if we were less than worthy to be in Carolina Bridal World. When we went to the counter to ask for our measurements, it took like 3 different people to figure that out. Afterwards, we were left standing at the counter for like 30 minutes as two girls wouldn't even look at us, as if we were not standing there right in front of them. At some point, a lady at the counter (we later found out her name is Connie, the owner) did a hand gesture for one of the girls to help us. So the girl said one thing, wrote one thing and turned her face again as if she didn't want to help us. So we asked for management and we found out one of the ladies at the counter was the owner-Connie. So we told Connie that we did not like the treatment we were receiving. Connie pretty much seemed as if she was mad that we had a complaint and made an excuse and said we were pretty much being ignored all day because they were busy! That's not an excuse and it was only my group and one other customer up at the counter and like 6 or 7 workers in the store that appeared to be doing nothing really. Connie then asked the guest that came up behind us to come up to her register to check out, once again like we had not been standing there for like 30 mins or so trying to buy our dresses. Well, when we realized that the owner was just as bad as the unprofessional staff, we decided to take our money to a bridal shop that would appreciate our business. We were going to pay for 3 dresses in full, yet one girl kept speaking to us about a payment plan after we told her we were going to pay for all of the dresses in full!!! Once again, I guess we looked as if we couldn't pay for the dresses. I really felt like race played a factor in the way we were treated. We came in happy and smiling and we were treated as if we didn't belong there. It's really sad that people still treat people differently according to race. Some of the merchandise did not look that clean. For example the merchandise that was white had that look, like it needed to be washed because it's been hanging up too long or something. Like it was getting a brown tint to it. We seen that back by the fitting rooms. If I could rate this place a zero I would. A one is too nice. I will NEVER go back and I will make sure none of my friends and family go there either! If you are looking for a great, friendly experience, DON'T go to this store!

Reviewed on 2/07/2017 Sarah L

I honestly cannot say enough about CBW. I visited their new Burlington, NC location and was honestly blown away by their selection and their prices. I was always warned not to go to a place that doesn't require appointments but this place proved me so wrong. They had the BEST... Read More customer service that I have ever experienced at any of the 5 salons in the RTP area that I went to. They made my family and I feel so comfortable. Not only did I get my dress from them, but my bridesmaids dresses, and the tuxedo rentals. Love this place. Thank you CBW!

Reviewed on 12/01/2016 Kristen L

My dress was ordered through Carolina Bridal World in Smithfield. I ordered an Allure dress in February. I am 5'2" and was planning on wearing flats for the wedding as my husband is 5'6". Since the dress I ordered was all lace they told me to special order it to my height as... Read More it'd be cheaper to do that than to hem lace. I did and my dress did not make it to me until October so make sure you plan accordingly if you are going to do that. But the good thing about that was they actually special ordered it to ALL of my sizes and the dress fit PERFECTLY without alterations and was only $150 extra when I purchased the dress. Our guests could not stop raving about the beautiful that dress was.

Reviewed on 8/02/2015 Kate P

We stopped in hoping to find some bridesmaid dresses in a particular color. Although they didn't have any in that color, the young lady who immediately came to our assistance was extremely helpful and polite. She even looked in the back and through other designers to try to help... Read More us out, and even pulled out the swatches. Although they did not have what I was looking for, I was impressed with the quality of customer service and the friendliness and helpfulness of the staff. They seemed to have a great variety of dresses and bridesmaid dresses, too.

Great help

Reviewed on 12/18/2014 Lauren P

The ladies that work at this shop are awesome. They helped me find the perfect dress for my wedding day. They were so knowledgable about the latest styles and the different dresses that would look good on me.

Couldn't be Happier

Reviewed on 9/05/2014 Angela M

Carolina Bridal World probably saved my wedding. I had ordered a dress from a different wedding salon that, long story short, didn't happen (it was a horror story). After I was told by the original salon that I didn't have time to order another dress, I became desperate and... Read More found Carolina Bridal World online. From the moment I stepped in the door, the staff was so helpful. The salon was very clean and had MANY dresses. After I told them my situation, they really just wanted to help me. I found THE perfect dress that I loved 100% more than the first. The dress had to be rushed in order to make it on time but they waived the rush fee since it wasn't my fault that I had to order another dress. I honestly couldn't be happier with the service I received. Definitely recommend.

Great Place to Shop

Reviewed on 6/25/2014 Sharon W

I came in October 2013 to shop for my May 2014 wedding. Cutting it a little close! A young girl (high school age) helped me and honestly...she was fantastic! All the staff at CBW were. I found a dress I loved but it would not arrive in time--or it would be cutting it... Read More

close...meaning no bridal portraits prior. The dress I tried on fit perfectly and would not need any alterations. (It had been tried on so many times it had been stretched out but it was great condition-no flaws) Had I ordered the size it was it would not fit and the size up would have been too big and needed alterations. The owner agreed that this dress fit perfectly and could not allow me to order one and have alterations done--she said she had had the dress for a month and no one wore it as well as I did (brownie points for flattery). She agreed to sell me the dress for a small discount since it was a display dress and cut me a deal on my veil since I purchased both from her. The only problem I had was that I did not live close so I had to make multiple trips to get gown, veil and corset. The corset had to be returned because the size on the box did not match the size of the corset inside. This was not their fault but they were accomodating and wonderful just the same. I would recommend any bride go see the girls at CBW. They have a large selection and the prices are reasonable.


Reviewed on 6/18/2014 Nicole F

My family and I drove over an hour to visit this place and we were there all of 15 minutes! I read great reviews on theknot so I decided to give this place a try. There was so many dresses all smashed together it was difficult to find anything. I did try a few on since we... Read More made the trip down here. The sample dresses were ripped and or dirty from being tried on a million times. The styles were just not what I was looking for, for my rustic outdoor wedding.

Selection was good, service was mediocre.

Reviewed on 11/23/2013 Rebecca T

I really wanted a conservative wedding gown and I did find a dress at Carolina Bridal World, but not with a tremendous amount of help from my best friend and not the staff. The staff was overwhelmed and very disorganized. Regardless of the fact that I kept saying I wanted lace... Read More and some sort of short sleeves, the sales girl just pulled whatever was the most expensive without any regard to my wishes...eventually my best friend found the dress. If I had it to do again, I would keep looking for a better store.

Great staff

Reviewed on 10/30/2013 Mary Beth M

I loved my dress and I loved working with the staff at CBW. The floor sample dresses were a little dirty sometimes and some dresses were not my taste at all and looked a tad outdated, however, the dress quality was definitely better than David's Bridal in my opinion. My dress... Read More did come in over a month late which caused me to cancel my bridal portraits and receive quick alterations, but the shop was kind and extended me a veil credit to make things right. Overall, I would shop there again!

Finding the right dress

Reviewed on 10/29/2013 Heather B

Their sample dresses are obviously well tried on, but they have a great selection of several designers. The staff was young, but overall very helpful and accomodating. Dress ordering was a breeze, and all dresses came in as expected.


Reviewed on 7/29/2013 Kelli S

Very nice and professional! Truly wants your look to be perfect and the bride to be happy. Paid half up front which was fine. Only designer dresses. Great customer service, dressing rooms and selection!

Found the dress

Reviewed on 7/24/2013 Becca H

I had looked at several other places, and tried on numerous dressed at David's Bridal, but when I went to Carolina Bridal World, after 3 dresses I found the one that became my wedding dress!! I wasn't sure when leaving the store, but the workers there were all very accommodating... Read More and helpful.

Poor Service and Selection

Reviewed on 7/23/2013 Lindsey

Once we arrived, it took almost 20 minutes before we were recognized for help. Being the first wedding my family was involved in, we had no idea what we were doing and were offered little help. The first question from the consultant was our price range, to which our answer... Read More received a snubbed nose as she pointed to the discount rack. Even after we pulled dresses within our budget, she continued to bring me dresses hundreds of dollars over budget (that was when she was not assisting the four other brides she was helping at that time). Needless to say, we left empty handed.

Found the perfect dress~

Reviewed on 7/18/2013 Jessica S

I was very thankful to have been able to get my dress from Carolina Bridal. They allowed me to buy of the rack, which they normally don't do. However, the dress that I picked was a new dress that had only been there for a little while.