4.8 out of 5 stars and 157 reviews
4.8
(157)Wisconsin, Minnesota, Iowa, Illinois
About this vendor
You’re engaged, let’s get you dressed! For over 70 years Charlotte’s Bridal has offered a wedding gown shopping experience like no other. Intimate, individualized attention from our stylists paired with our extensive collection of unique gowns ensures your perfect “I Said Yes!” moment in a relaxed and fun environment—We want you and your guests to feel special, pampered, and part of our family!
Details
Accessories
- Cover Ups
- Jackets
- Hair Accessories
- Flower Crowns
- Headbands
- Pins, Combs & Clips
Business Attributes
- Woman-owned Business
Dresses
- Flower Girl Dresses
- Wedding Dresses
Fashion Services
- Bridal Stylists
- Custom Designs
- Dry Cleaning & Preservation
- Plus Size Available
- Private Appointments Available
Suits & Accessories
- Bow Ties
- Shoes
- Suits for Women
- Ties
- Tuxedos & Suits
- Vests
Awards and Affiliations
6-Time 'Best of Weddings'
2026.2024.2023.+3 more.
Best of Weddings
The Knot independently assesses vendors for this award—it’s never self-reported. We base it on firsthand experiences from real couples and guests, and they must have a 4.5-star average across 7+ reviews in the qualifying year.
Hall of Fame
Earned by winning 'Best of Weddings' four or more times.
Reviews
Your trust is our goal. Our community relies on honest reviews to help
you make those big decisions with ease.
4.8
out of 5.0157 reviews
Review photos
Showing slide number 1 out of 8
I had the most incredible experience! As a plus size bride it can be hard to find somewhere that doesn’t just take one look at you and say they can’t help you. This experience was ...
the complete opposite! I felt welcomed and included as soon as I stepped in the door, never made to feel like less just because of my size. They had a large selection of plus size dresses and made the experience feel so comfortable and relaxing! I booked the vip experience and 100% worth the money! I had plenty of space for my bridesmaids and family to be there with me on this once and a lifetime day! Charlotte’s bridal added so many personal touches as well and had me in tears before I even put a dress on. Ayanna was so patient and helped guide me every step of the way! Huge thank you to her and the rest of the team who helped with my unforgettable experience!
Said yes to the dress last weekend and Angelina was the best. She made me feel so special by even looking up my wedding venue before my appointment to try and understand what type ...
of dress I was looking for. It was an amazing experience! Would recommend!
I had the BEST time at Charolette’s Bridal! From the second I walked in, the vibe was fun, relaxed, and honestly… everything you dream of when you picture saying yes to the dress.
...
Mel was my girl — she absolutely crushed it. She listened, hyped me up, pulled the most gorgeous gowns, and somehow knew exactly what I needed… because I ended up finding my dress at number 7! ✨💍
If you want a bridal appointment that feels magical, fun, and full of good energy, Charolette’s Bridal (and Mel!!) is where you need to go. I’m still on cloud nine! 🥂👰🏼♀️m👰🏻♀️
I felt like the only bride in the salon while I was here. Brooke, my stylist, had amazing ideas from looking at my Pinterest board before I even came in, and I found my dress right...
away! Absolutely recommend Charlotte's!!
They originally didn't have the dress I wanted to try on but my stylist was able to get it transfered over from their sister location in just a week. It ended up being my dress and...
I am so thankfull for her for being able to do that for me.
I had an excellent experience at Charlotte’s Bridal of Eau Claire. The staff was professional, attentive, and easy to communicate with from start to finish. My stylist, Charity, wa...
s especially impressive - she listened closely to my preferences, offered expert recommendations, and provided outstanding service. The quality of care, efficiency, and overall value far exceeded my expectations. I would highly recommend Charlotte’s Bridal to any bride looking for a smooth, supportive, and high-quality dress shopping experience!!
The private bridal suite is a must and elevates your experience. The suite itself was beautifully decorated. If it wasn’t for Tanesha’s ability to see my vision and truly understan...
d what I wanted I do not believe I would have found my dress that day.
Meagan and Angelina were so helpful and kind! They both created an atmosphere that was fun and comfortable for me and my guests. They listened to my preferences, budget, and helped...
me find the dress I said yes to!
I loved my experience at Charlottes Bridal! The staff were very welcoming and helpful with finding my perfect dress!!!
Charlotte’s Bridal was the third place I went for dress shopping - hands down the BEST experience I had!! The dresses were beautiful and reasonably priced, the atmosphere was incre...
dible, and Meagan was an absolute gem. She made me feel so comfortable, beautiful, and was overall just an absolute joy to be around. She listened to my thoughts and opinions, and took those into account when finding dresses for me to try on. She helped me find the most beautiful dress that I’m so excited to wear for my big day! I could not imagine a better experience than what my girls and I were provided - thank you Meagan and Charlotte’s bridal for a day I will always remember!
I said YES to the dress here! The experience was wonderful! Angelina was fantastic to work with and I could tell she really had my back and wanted my dress to be everything I wante...
d and more. The care and attention to detail are top notch. A great selection of dresses, a beautiful, private try on room, and the store is so sleek and modern. They even let you pop confetti when you find the one!
I said yes to the dress at Charlottes! They made it so easy for me to find the perfect dress! I would recommend anyone looking for dresses to check out Charlottes!
Ayanna was super friendly and helped me find my perfect dress!
Charlotte’s Bridal in La Crosse was AMAZING!! They have 300+ beautiful dresses so you’re bound to find your style!!! They are so responsive and I even got to send in inspo dresses ...
so they knew exactly what to pull once I got there! All the ladies were so helpful and they seriously made my experience one of a kind!! Thank you Charlotte's!!!
I had such a great experience at Charlotte's, and found the perfect dress! I was a little nervous going into my appointment, but Mel made me feel very comfortable, and was amazing ...
to work with!
Mel was EXCELLENT! She made my Charlotte’s experience an unforgettable moment from her warm welcome, beam of excitement during the process, to saying “yes” to the one— she was so p...
ersonable, as if we have been friends for years! Thank you, Mel!
Charlottes was the best bridal shop I visited in the Madison area! I the vibe of the store is clean, modern, and light! We had a huge private room that I could try on dresses with ...
family and friends. My stylist listened to what my preferences were and delivered! Very helpful and knowledgeable! Definitely check this place out!
I was nervous and hesitant for my first bridal dress shopping experience. Tanesha at Charlotte's Bridal made me feel comfortable and right at home. She listened to my likes and dis...
likes and pulled as many dresses as I wanted. I went in wanting a certain dress and left with the complete opposite! I love my dress and I loved the experience I had at Charlotte's Bridal. I 100% recommend this store!!
I went in with a small budget and a lot of nerves. Charlotte's totally met me where I was at emotionally and with my finances. I tried on dresses within my budget and they never pu...
shed me to try on dresses that were too expensive for me.
I worked with Meagan and she was WONDERFUL! I was feeling disappointed with myself and that I wasn't reacting "correctly" to trying on dresses. But she made sure I felt comfortable and stopped second guessing myself.
Thank you so much to Charlotte's!
Walked into Charlotte’s Bridal today, no appointment at all, and had the most special, surprise experience! We thought we would be lucky to get to look at dresses without an appoin...
tment, let alone try them on… we were happily welcomed into the store and invited to try on gowns!
The shop is BEAUTIFUL, there is an excellent and GORGEOUS selection of gowns, and the staff is SO SWEET!
Ayanna, along with Lindsey shadowing as a new employee, were the sweetest to work with and made me feel comfortable and beautiful! She did an amazing job picking out dresses and made sure my opinion, as the bride, came first. I am SO happy and lucky to be a Charlotte Bride!
I truly can not say enough good things about Charlotte's. My experience will be something I remember forever all because of the amazing staff! My stylist was so great to work with....
I sent her inspiration pictures before my appointment and I ended up trying multiple dresses on that day but the first one I tried on was the one I said yes to. She nailed it right on the head! Highly recommend Charlotte's, they truly make you feel important and beautiful!
I booked the premiere experience for my bridal fitting for my larger group in the Madison location. It was so comfortable and so fun. Ayanna was so receptive of my wants my needs a...
nd my facial expressions. At the end of the day I could happily say yes to my dress!
I absolutely love Charlotte's Bridal! They were amazing and so helpful when it came to finding my dress. They were so great with the groomsmen and my father as well!
I went to start look and the staff help me so much with what I wanted by asking the hard questions about what I did love about the dress very professional and help me so much and I...
did get a dress here they have all the lighting on site so you can see the difference in the dress.
I had the best experiences at Charlottes Bridal! They have such a large variety of dresses and all different sizes. I got to work with Molly and she was truly the best ever! I coul...
dn’t thank her enough for everything she did for me on that day to make it so special! I would recommend Charlottes Bridal to every Bride! I would also recommend to work with Molly she was so amazing to work with!
I was looking for a bridal shop that would give me and my entourage not only a wonderful experience, but also a wonderful selection of size inclusive gowns! I am not a traditional ...
bride. I wanted the chance to try on many styles to see what fits and looks best. I wanted: "Classy Smokeshow" and boy did my consultant Molly, deliver!
She was fantastic! She was bride centric! She was just who I needed to make me feel like I could look like a beautiful sexy bride -- even at my age! I can't recommend them enough.
I paid for the VIB Package and the guests got a small mocktail toast and a wonderful private show room. Best $50 I ever spent! :) I highly recommend Charlotte's Bridal.
I had an amazing experience with Katrina! She was very thoughtful and engaging. She listened really well and could read my vibe immediately!
The staff at Charlotte's was very helpful. I was indecisive, but they were happy to set up multiple times for me to try on dresses until I found the one. They also set up a time fo...
r me to visit my dress between the purchase and the wedding. Additionally, they directed me to a great list of people who do alterations, so I was able to find someone who I knew would do a great job!
Charlotte's was amazing! Molly pulled four dresses she thought I may like based on our conversation and she pulled THE dress. It was a wonderful experience and lovely to leave Char...
lotte's with my gorgeous dress in hand.
I cannot possibly say enough great things about the Charlotte's Bridal of Eau Claire team!! From my pre-appointment call to hugs goodbye, we truly had the best experience!
The VIB...
package was absolutely worth it - starting the day with mocktails and having a big private space was great.
Chelsea + Morgan were professional, kind, and patient while I took time to find the perfect dress. When I had "the" moment, the rest of the crew came in to congratulate and happy cry with us. It was truly everything I dreamed, and I'd recommend Charlotte's to anyone!
THANK YOU a million times over🩷
I'm so excited I found my dream dress and Veil.. Katie us the best and helped me alot and got me out of my nervousness.. I highly recommend Katie to any body who comes in for a app...
ointment.
I had an amazing experience at Charlotte’s Bridal, it’s absolutely beautiful in there, and Katie took the time to listen to the things I did and didn’t like about certain dresses, ...
until we found the one! I would recommend anyone to come here for their bridal experience, they were very professional, and personable as well!
Katie was the most amazing and helpful stylist I could’ve ever asked for! She was so sweet and easy to work with! I highly recommend Katie for all your wedding dress needs!
Katie was great, she helped me pick my dream dress! She was very friendly and kind. Thank you, Katie. I can’t wait to wear my wedding dress next year!!
I had a wonderful experience with Charlotte's Bridal! Katie was my stylist, and she was absolutely AMAZING!! I had sent over inspiration pictures before my appointment, so Katie al...
ready had an idea of what I wanted. I chose the FIRST dress I tried on. It was perfect in every way and exactly what I was looking for! I truly can't say enough good things about Katie! She made me feel amazing and made the day extra special. If you are looking for the best bridal experience, I highly recommend Charlotte's Bridal!
I had the most amazing dress shopping experience! From the moment I walked into the store, the atmosphere was so welcoming. Katie was incredibly bubbly and made me feel like she ha...
d been friends with our group for a long time. She listened to my preferences attentively, and it felt like she knew exactly what I was looking for. During my appointment, I tried on several dresses and discussed what I liked and didn't like with Katie. It was like she took all those preferences and magically combined them into one perfect dress. When I put it on, it felt like it was made just for me. I couldn't have asked for a better experience, and I'm overjoyed with the outcome! Katie made the entire experience truly special, and I couldn't be happier with my choice of choosing Charlotte’s Bridal to find my perfect dress.
Katie was amazing! She helped steer me towards my perfect dress, and made sure I was comfortable and sure of my decision! I can't wait to see it once it comes in. Her upbeat, posit...
ive, and bubbly persona made me feel like I've known her forever.
Katie was amazing to work with. She was helpful especially when I wasn’t sure what type of dress I wanted. My “yes” dress was the second dress I tried on; and we tried a few more d...
resses to rule out what I liked and didn’t like. Katie made me feel comfortable the entire time. I would definitely recommend Katie to any and everyone!
I found my dream dress because of Katie- she was so amazing! It was the best experience from start to finish 🤍
My stylist Katie was amazing. As a new mama my body isn’t what it used to be and trying on dresses with a body you aren’t used to is a challenge. Katie completely understood what I...
wanted in a dress and totally crushed it making this mama feel confident and beautiful, something I haven’t felt in a long time. All the dresses I tried were so beautiful and Katie knew exactly what I wanted without me going into extreme detail. Brides, you HAVE to check out this place and make sure you hit up my girl Katie!! ❤️
Where do I even start writing this!?!?!? I had Stevie working with me! She made me feel so so so comfortable. She asked amazing questions and was checking in with me periodically t...
o see how I was feeling. She felt like a friend!! Prior to the meeting they called and did a short questionnaire and asked some questions and got to know me! Stevie allowed me to come out and look to get a feel of what I like. I cannot believe how comfortable I was trying on dresses. Thank you so much! I highly recommend!!
Oh gosh, where to begin! The girl that worked with us was so great! The dresses were all so beautiful and the second one I tried on was the one! Can’t wait to get it in!
My quality of service was amazing I went to the one in Eau Claire and worked with Stevie , I had a bunch of dresses picked out apon arrival based off of an amazing questionnaire. T...
wo were in the suite making you feel like the spot light and support was completely on me. And having the excitement and support from an amazing lady I just met giving all the good tips, tricks, and honest opinions! I had such an amazing experience and said yes to my dress!
This was everything and more! I was so nervous to go wedding dress shopping because I thought I would be in a big room full of other women and the focus wouldn’t be one me but that...
was the opposite of what happened!!! I had my own room and on top of that before I got there they asked me for pictures of things I liked!!! Keagen (the assistant helping me) had dresses already picked out based on what I sent her, they where so amazing each one was exactly what I wanted and within six or so dresses I found the ONE! Keagen was so helped so encouraging and was really there for me! This was everything I could of asked for and more, highly recommend this bridal store and Keagen as well❤️
Katie was absolutely the best at assisting my daughter in finding her perfect dress. My daughter met Katie at a wedding she attended and Katie was the Maid of Honor. My daughter ha...
d had a bad experience in Appelton, just the day before and Katie told her she would take care of her, and she did!
Charlotte’s Bridal was a DREAM!!! It was the first place I tried on dresses and the last! Katie my consultant was AMAZING! She made everything so enjoyable! You could how much she ...
truly loved her job which made a huge impact on my visit. She took the time to understand my vision and picked out the most perfect dresses! Such a beautiful bridal store with such a huge array of dresses! BOOK LADIES BOOK!
Recently shopped for my dress at Charlotte's and had the most wonderful experience. Katrina was bubbly, kind, and knowledgeable. She made the experience fun and comfortable. Leadin...
g up to the appointment the staff ensure they knew my vision and I was welcomed that day with an array of gowns to try. The store was clean, bright, beautiful and well organized. Huge shout out to Charlotte's for making my dress finding experience perfect.
THE BEST PLACE EVER! The staff is so very helpful and sweet! They take the time to get to know you as the bride and make any appointments very easy going! I would recommend not onl...
y for the bride but for the groom and groomsmen as well!
I could not recommend an absolutely more perfect place to to dress shopping for your big day! From the moment I found them on tik tok and fell in love I was not disappointed! My br...
idal consultant Meagan listened to every single like, dislike, concern, and excitement I had about my appointment! When the day finally came to try on dresses I was greeted with nothing but smiles and the best day/experience of my wedding thus far! She made finding my prefect extremely easy and quick! I never once felt rushed or unheard! Maegan was truly amazing! If you have the opportunity, I absolutely can not say it enough!! Get your dress from Charlotte’s!!!
I purchased my wedding dress in August 2022 with Meagan as my bridal consultant. I received top notch and enthusiastic customer service which made me feel so special! I went in wit...
h only a slight idea of what I was looking for and Meagan listened to my thoughts and guided me to my perfect gown. Highly recommend the full bridal experience.
Contact
208 Copeland Ave, La Crosse, WI | Wisconsin, Minnesota, Iowa, Illinois
Charlotte's Bridal and Formal Wear