Debra's Bridal Shop at the Avenues

My experience at Debra’s was amazing! I came in with 7 weeks to go until my wedding and needing to walk out the door with a dress. Even with this time crunch, the ladies at Debra’s made me feel like I could have my choice of dresses, and I found my perfect gown! Debra’s gave me the full bridal experience!

I went to several bridal shops before waking into Debra's shop but the minute I walked in I felt like I was in good hands & that everyone that worked there was ready to help find my dream dress ! The store itself is spacious, elegantly decorated with plenty of mirrors & dressing rooms an even has an actual raised runway for the brides. It has an amazing inventory of wedding dresses in plenty of different price points to fit every brides budget needs. The staff is very helpful, patient & strive to help you find the perfect dress for your wedding!! We met with Debra the owner & she was so gracious,patient,& so knowledgeable !! After finding out that she has been in the wedding business for over 40 years you realize & appreciate her expertise in so many areas of the bridal business,like knowing the different wedding designers & companies, how different silhouettes look best on different shapes, pairing the right veil with the right dress & is excellent at finding the dress that is most flattering on you but at the same time one that is beautiful unique & one that you will love !! I am so happy I went there and absolutely love my dress !! So glad I came to Debra's. Every experience we had from beginning to end was perfect !! CC Clayton

Best prices and selection in Jacksonville! I went to every bridal shop in Jacksonville -- Debra's Bridal was the last shop I visited and I was pretty convinced I'd never find a dress I loved at that point. I'm a crazy picky person with clothes and I had a very strict, lower budget -- I found a dress that I'm in love with and it was under budget! I walked in and Elaine immediately made me feel comfortable and heard. She sat down with me and we went through the usual questions while she took detailed notes. Elaine pulled dresses and let my family and I go through the racks as well. It was immediately an enjoyable, low stress experience. Debra's has such a well curated selection of dresses that I didn't see at any of the other shops in Jacksonville. Elaine really listened to what I wanted and absolutely nailed it with her dress selections (and more importantly, she never pressured me to purchase). As soon as I described what I was looking for, she had a dress in mind -- well, I found out at the end that it was the exact dress I ended up buying! The dress (brand new) was less than what some of the other shops in Jacksonville were charging for pre-worn off the rack and I was able to get it in time for my wedding in 4 months. The dress is so elegant, well constructed and high quality -- it looks like it cost easily 3 times more than what they charged at Debora's! I could go on forever about how wonderful Debora's bridal and Elaine are, but just trust me and go see for yourself.

Today I said yes to the dress! My consultant was Lily and she was AMAZING! She listened to all of the things that I said I wanted in a dress and didn’t even bring me dresses that were out of my budget. She also included my family and made them feel apart of the appointment, which I loved. Lily never pressured me if she could tell I wasn’t feeling a dress and let me try on dresses that I wanted to try on first, and when that number went from 6 to 2 she brought in her suggestions and we went from there. In a 90 minute appointment I was able to try on multiple styles, take pics and said yes to the dress! I stayed way under budget and left enough room for alterations. Luckily my dress fits perfectly so I wouldn’t need much. Debra’s Bridal is THE place to find your perfect we’d dress. They have so many options and numerous designers. Lastly, I love that they keep all of their dresses in bags to keep them clean and not dragging on the floor.

Amy was absolutely amazing. She made the process painless and fun. After about 10 dresses I said yes to my dress! I felt like she was one of my girlfriends. Great selection in stock, I loved the fact I could look on Pinterest for all I stock before I arrived so I had an idea. I highly recommend Debra’s Bridal!!!!

Lynn was so kind and attentive throughout my appointment! At no point did I feel pressured or rushed by her, nor did I ever feel judged. She made finding my dress the most effortless and happy experience. I was also pleasantly surprised at the range of dresses offered and the great price points. I would recommend Debra’s to any future bride!

It took 6 months to come in and everyone was soooooo nice and I truly felt special and found my dream dress. They took every note on what I wanted into consideration and allowed me freedom to roam and be on my own for a bit since I am very shy and hate shopping in front of people.

My dress was BEAUTIFUL!! Autumn was my stylist and she helped me find the perfect dress! I looked and felt like a princess on my big day.

I went to 3 places and although each place was nice, my favorite was Debra's. Autumn worked with me closely and she listened to me. She made sure that my opinion of my dress was the only one she heard. She made the whole experience so much easier on me, which as any bride knows makes the brides life easier.

Elaine was so wonderful to work with! She listened to and executed my vision perfectly. She helped me feel beautiful in everything I tried on!

Debra’s bridal was the best bridal shop experience I had in Jacksonville. I went to other shops and it was simply not the same as Debra’s. Elaine was my consultant and she helped me every step of the way finding my perfect dress. She helped me with style, fabrics, fittings, breading, extra additions to the dress (cap sleeves), etc. until I found the perfect dress. She even stayed over our scheduled time to help me find the dress. Elaine made the best experience for finding a dress and going to other shops was not the same. I didn’t feel pushed to go for a more expensive dress, I was up sold, the dresses I wanted to try on were all there plus others that Elaine thought I might like. It was overwhelming at first, but working with Elaine made the experience easy and fun!! I would recommend this shop over any others.

Debra's Bridal Shop is the perfect place to find a wedding dress. Elise was my consultant and she made the entire experience far better than I could have hoped for! She was so positive and truly helped me feel confident in choosing my dress. I was not sure initially what I was looking for, but Elise helped me to efficiently sort through what I liked so that I was able to narrow it down and choose my dress! I am so thankful for how well it went from initially picking dresses to choosing the one for me. I could not have asked for a better experience or to have found a more perfect dress! I would highly recommend Debra's Bridal to any brides to be!

After looking at 3 different places, I came here from a google search and am SO thankful. They have a great selection and a cute stage. I love that you get the clips put on before you come out and show your party so your dress looks like it fits. I came with my mom because after 3 places without success I didn't want to drag my bridesmaids anywhere else. I wish I had come here first. There were multiple dresses I could have chosen (which wasn't the case at other stores because they don't really carry size 2's). Loved the service and kindness!

Love my gown

Elaine was out of this world. I love how she just knew what I would love from a few preferences I gave her. She made me feel instantly comfortable and was so fun to work with. The dress selection at Debra’s was also unlike any of the dresses I tried at the other stores I visited. After trying on a few dresses at Debra’s, I forgot about anything I had tried on earlier in the day.

This was the final place we went shopping and it should’ve been our first!! They have high quality unique yet traditional dresses from some of the best designers but at a price more affordable than the other boutiques I visited. Our consultant was so helpful, kind, and patient and was able to see my vision and help me find the perfect dress! We were on a bit of a time crunch too so she was knowledgeable and able to help us get the dress way ahead of time! Very thankful and excited:)

This was my first time ever going dress shopping since being engaged and I walked out confidently saying yes to my dress! Mrs. Debra was such a sweetheart! She helped us find the exact dress I was looking for. They have a huuuuuge selection to choose from. The first dress I tried on out of about ten ended up being the one I said yes to! The prices were competitively cheaper than what I was expecting to see. Their customer service is definitely a 10 as well. Debra’s Bridal is definitely the place to go!!! I 10 out 10 recommend!!!

Elaine was so helpful! She read me very well and helped me narrow down what I liked in a dress. She helped me feel calm and not overwhelmed and never pressured me to make a decision or buy now. I didn’t end up purchasing my dress here but there were so many beautiful options and I had a wonderful experience. I would recommend it to any bride!

I had the best appointment with Elaine. I knew what I was wanting, but she was able to help me view other dress options, and as a result, I picked a dress that I wouldn't have picked otherwise. I was glad she took the time with me, didn't rush me, accommodated my large party, and fitted me to a dress that confirmed to my figure and tastes.

I wasn’t necessarily planning on picking my dress yesterday, but I found the dress of my dreams at Debra’s! Elaine was incredible and I loved working with her. Everyone I spoke to was very kind and accommodating and I had a lovely experience!

LOVED my experience at Debra's Bridal Shop! After trying on dresses at three other locations in Jacksonville, Debra's was a breath of fresh air. The consultant was excellent! We were immediately welcomed, the consultant started off by asking about myself and my fiance, then asking about what kind of style I was envisioning and looking at photos I'd saved from online. Afterwards the consultant pulled a couple dresses while my mom and I looked around as well. She then showed me the dress, asked what I liked and didn't like then pulled different dresses based on that feedback. The shop had an excellent selection of a wide variety of dresses. They were very patient when I narrowed it down to two dresses and had to "try the other one one just one more time". I felt zero pressure to hurry up or to buy a dress that same day (although I did because I found an amazing dress!). They also steamed my dress and veil the week of our wedding so the dress was perfect for our bid day!

Debra’s Bridal was so wonderful through the whole process! We felt very welcomed at first when I came in and tried on dresses and found the most perfect dress after trying on a few. Debra’s Bridal was great at communicating with us once the dress came into the store. I would highly recommend this shop!

I had such a great experience with Debra’s! I was highly impressed. Joni made it possible for me to have a great experience with my mother and sisters—she knew exactly what dresses to choose for me with my description of what I wanted, but she still encouraged them to have fun and pick out dresses for me to try on too. She was patient as I tried on multiple dresses and helped me envision myself wearing each one on my wedding day. I’m happy to say I found a dress that I absolutely love from Debra’s and I can’t wait to wear it on my wedding day!

I loved everything about my experience and 100000% would recommend Debra's Bridal. Elise was my consultant and she was so helpful and listened to my gibberish in trying to explain what i thought i wanted. Took a couple of trips because i just couldn't decide but i ended finding my perfect dress! With the pandemic I was truly nervous about the delays in getting my dress but Debra and her staff were there with me every step (every question) to make me feel a bit at ease. THANK YOU!!! I picked up my dress this past weekend and honestly fell in love with it all over again. Special shout out to Elise who went above and beyond when she heard i was having a tough time finding a venue and sent me some that she found. She asked me about it when I went to pick up my dress and that was so so so sweet. Thank you ladies for helping me find my perfect dress!

I LOVE Debra's Bridal Shop. Debra is so kind and accommodating. We had such a nice experience finding my dream dress here that we decided to go back and get my veil there, too. I felt so celebrated the whole time. They really worked with my budget and were just lovely.

Thank you so much, Joni and Debra! My dress is absolutely gorgeous. They made the entire process so easy and fun. I love that it is a smaller shop with small groups. It's so much fun to share in the excitement of the other women trying on dresses and sharing the stage with them. Joni helped me pick out my dress and it ended up being the first one I tried on. She knew exactly what I was looking for that day. It was the easiest decision! She picked the best size for me and made sure I had the added length I needed. When my dress came in, Debra made sure it was just right. The dress fits me perfectly! Absolutely no alternations needed. I only wish that Joni was working the day that I went to pick it up so that I could thank her in person. Wonderful experience from start to finish at Debra's Bridal! Communication throughout the entire process was excellent. I will be sure to send pictures after the wedding in March! Thank you so much for everything!

My experience at Debra's Bridal was truly incredible. They had so many options at very reasonable price points. Upon showing my consultant a few pictures as inspiration, she immediately pulled two dresses from my list that they had in store. One of which ended up being my dress! They helped me choose a crinoline underskirt to help puff up the dress to give me a full A-line look. They showed me veil options but I did not feel pressure to choose one right then. I immediately recommended Debra's to another friend who found her dress there too! All of my experience with this shop has been above and beyond. They steamed out my dress right before the wedding even though it was at Christmastime. Choosing Debra's Bridal was one of the best wedding decisions I made!

I absolutely loved my experience, and adored my consultant, Joni! After visiting a couple of other bridal shops, I came to Debra’s with just my mom, and ended up finding the perfect dress!! I actually had tried on the same dress at the very first shop I visited and knew I loved it (but wasn’t ready to buy my very first time shopping), and it was over $800 less at Debra’s! Joni was so patient and sweet, she made the whole experience stress-free and so enjoyable. I even cried when I said yes, and I’m not a crier! I’m so happy with my dress, and highly recommend to other brides to shop at Debra’s!

Debra's bridal was my first ever wedding dress shop. I had no idea what I liked or wanted. I am so thankful that I had Elaine's help. She was amazing and educated me on style, color, designers. Literally everything about a wedding dress. She made me feel so welcomed and comfortable and I felt almost a personal connection with her. Like she was another mom. I loved that i decided on debra's bridal and am so happy I found my dress here and didnt have to go anywhere else. A true one of a kind experience.

This shop was awesome. I found my dream dress her. The staff was great. Everyone raved about my dress at my wedding!

As a plus-size bride who had spent the morning at another shop trying on sample sizes, I was feeling very discouraged when I walked into Debra's Bridal for another round of wedding gown roulette. Those negative vibes disappeared as soon as I started working with Elise. Together with my maid of honor, best friend, and mother, Elise patiently helped me sort through and try on a variety of gowns that were actually in my size so I could get a better idea of how I would look during the big day. My confidence increased tenfold, especially when we finally found THE dress and the veil to match. I'm so glad I took a chance and went to Debra's Bridal, even when I was feeling so put out by the whole process. I would definitely recommend going there for a body-positive, confidence-boosting, and cost-effective experience.

Debra's Bridal was the best place to get my wedding dress. They have a huge dress collection with affordable pricing. The staff was easy to work with and very helpful. Debra helped me by getting one of their online dressing in store and that ended up being my wedding dress. I highly recommend getting your wedding dress here.

I found my dream dress here for an amazing price. Their sidewalk sale was awesome! The disappointing part was that I received an advertisement for this sidewalk sale the day before it started. The sale was a Saturday and Sunday only sale and I got the flyer for it the Friday before. I get to the salon to check out the sale and was met at the door by a sales assistant and I told her I saw the door said that weekend days were by appointment only, but I was hoping to look around to see what was on sale. Her response was to me “you can look around but I can’t promise anyone will be help you since you don’t have an appointment” I told her that I understand, I just got the flyer so there was no time for me make an appointment, and that I just wanted to look around. She gave me a very brief and careless run down of the sale section and walked away. A few minutes later, she came back over to me and asked when the wedding was. Once I expressed that the wedding was less than 2 months away her attitude changed. She was like “oh so you need a dress NOW.” And I replied with “yep if I find one I love, I’d buy today.” And then she decided to bend over backwards for me even though she also had another client in the salon. The salon has beautiful dresses and even some amazing sales, but piss poor customer service. I shouldn’t have been blown off when I walked through the door and all of a sudden a priority when they realized I was pretty much a done deal. I bought my dress there regardless of how I was treated because it was literally perfect and everything I wanted, but a little more kindness would have been appreciated.

Going dress shopping can be a tedious process(or so I’m told) however this was my first stop and I found THE dress! As a last minute decision my family and I decided to begin our search for my perfect dress! Debra’s bridal was so accommodating arranging a same day appointment for us. Walking into the salon I was greeted with a beautifully high energy welcome by the woman who I was lucky to have as my consultant. Elise was simply AMAZING through our entire process! I felt so beautiful in EVERYTHING I tried on haha even the dresses that were a bit more snug I never once felt self conscious about my body thanks to Elise. We tried on multiple dresses and not once was I made to feel pressured or of an inconvenience to her. I loved how personable she is and how engaged she was with me and my bride tribe. This moment was very special having both mom and especially my grandmother present so it was so nice to enjoy this moment without feeling like we were on a time crunch. She stayed within my price point AND gave me great alteration suggestions along with point of contacts for those alterations. Definitely such an amazing experience!

I loved my experience here! Elise was so so so helpful and sweet and excited to find the dress for me. She put me in a lot of dresses and was so patient with me being indecisive. She helped me find the perfect dress, and a few days later I got a thank you note from her which is so thoughtful and sweet. Great shop. I also went on weeknights and had the store all to myself which was really great. Thanks Elise!!!

What a great experience! They really stuck to my budget, and didn't put me in a dress that was even a $200 over budget until I ok'ed it. Rachel was my consultant, and she was wonderful and so patient. I went back to look at veils, and she spend at least 45 minutes with me picking out veils. They don't do in house alterations, but the woman they recommended so phenomenal and so budget-friendly. I loved everything about them!

Make sure to book your appointment soon! Great selection for fuller figure women and at no point did I feel uncomfortable in any dress!

Too crowded! Multiple brides booked at once. With only 1 stage, it took the spotlight away from the bride trying on gowns for family. Families and friends were grouped together with others they didn’t know making it an entire open show for the bride to be judged in their gown which was uncomfortable.

I absolutely loved my experience at Debra's bridal. My dress came in much sooner than predicted, I came in tried it on and got awesome alteration advice. They recommended someone who seemed to not know what she was doing. The alterations lady said she couldn't do a bustle on my dress because it has too many layers and said I should just not get a bustle. She also said she could not close in the sides to make the fit perfect. I promptly went back to Debra's Bridal, they apologized and give me the card of a better person. The lady I spoke to removed the card of the terrible alterations lady and thanked me for bringing this to their attention. Also, they gave me great advice on accessories. I cant wait to get my dress altered to fit right. It fit initially when I tried it on but I lost some weight lol so I guess thats a good thing. I would definitely recommend Debra's Bridal to my friends.

I purchased my dream dress this past Saturday and I can not say enough how incredibly wonderful my experience was at Debra’s bridal! The staff were polite and genuinely cared about my ideas and wishes. I am forever grateful for Elise for making my dress fitting a fun, stress free, joyous experience. She was highly knowledgeable, very kind, and provided me with the direction I needed. I highly recommended Debra’s bridal. You will not be disappointed. Ask for Elise! She was amazing!

I had previously went to another bridal shop before going to Debra's and did not find anything that I liked. My problem was, I was choosing styles that didn't work well with my body type. I wanted a whimsical dress that was an A Line fit. When I got to Debra's I was paired with Joni and explained all of this. She said that she would pick dresses based on what I liked and some new options and also gave me and my mom the opportunity to look around and choose dresses too. ALL the dresses that Joni pulled for me I loved. she picked a few that I wouldn't have thought to pick myself- one of those ended up being the one I chose!! I went from flowy A Line to a fitted mermaid. I think every bride wants exactly their vision, but a lot of times we don't know what looks great on us until we try it. So thankful that Joni had an eye for style and happy that we got someone patient who truly cares about the customer! I would highly recommend Debra's and Joni. You won't be disappointed by the selection, quality, and price point they offer.

Absolutely amazing experience at Debra's Bridal. I called last minute and they were able to squeeze me in on the same day. I worked with Elaine and she was amazing making sure I felt comfortable. She never pressured me into choosing a dress. She made sure the dresses were in my price range. And time was never an issue. I felt like I could stay there for hours trying on dresses. It was a very nice intimate experience dress shopping with my mom and sisters. Ordered a beautiful dress that day and I can't wait until it comes in!

My experience at Debra's Bridal was nothing short of amazing. Elise welcomed us with a big smile, a positive attitude and the perfect amount of energy! She helped me narrow down which style I felt the most beautiful in and was extremely patient throughout the process. She gave us a few tips and tricks on how to save money with alterations and made sure that we left without any feeling of regret. I was delighted to say yes to the dress at Debra's Bridal and I would recommend it to anyone in the area. Beyond the service, the collection was the best of the 4 boutiques I visited in the Jacksonville area. If you are looking for a wedding dress in Jacksonville, make sure that one of your appointments is at Debra's Bridal!

I found the most beautiful dress and for the perfect price! They have a good selection of dresses and the staff makes you feel beautiful! It only took my 3 dresses to find “the one.”

I just bought my wedding dress from Debra’s Bridal. I loved my consultant. She listened to my opinion on what I liked and didn’t like, and she found a dress that I fell in love with! She also helped me stay under budget, which was so nice! I like that I didn’t feel pressured to go over budget. I love Debra’s Bridal as there are so many dresses and styles to choose from, and the prices are reasonable and affordable. I highly recommend this bridal shop!

I think I have a unique story. I found the dress I wanted at a shop in Savannah, GA but was told it wouldn’t come in on time for my wedding. I googled it and found it for sale as a stock dress at Debra’s Bridal in Jacksonville. I called and they told me they would hold it for free. I drove down that day, tried it on, purchased it, and went home with a dress! I think some of that was pure luck that they happened to have the exact dress I wanted and in my size, but they were very friendly and made the experience super easy. Also, the dress was $600 cheaper than the shop in Savannah. Highly recommend!

Debra’s was my first and last stop dress shopping! It was my second gown I tried on. I loved every minute of trying on the gorgeous high quality dresses! I couldn’t imagine wearing anything else on my wedding day. Thank you Debra’s!!

I had the best experience at Debra's! I cannot express enough how thankful I am for their kindness, patience, and professionalism. I am a very indecisive person so I was worried about how long it would take for me to decide. The ladies at Debra's were so patient and made me feel welcomed. I checked out a couple of other salons and ended up comparing them all to Debra's. No one made me feel as welcomed as the ladies at Debra's. They went above and beyond to help me find the dress and veil of my dreams! I very highly recommend Debra's!

Absolutely he worst experience I have ever had!!! Not only did they deceive us about when our dress was going to come in but when we tried to fight the charges she said “ I always win” meaning she does this to customers often! After talking around the town there are many brides who also experienced similar issues!!! Do yourself a favor and go ANYWHERE else.

"How is so much awesome crammed into one person?" This was my thought when working with bridal consultant Elise. She made my shopping experience fantastical and allowed me to feel like a beautiful bride.

This gem of a shop was recommended to me by a friend. I honestly couldn't have been happier with my experience and consultant Elise. She was fabulous!!!! Listened to all of my ideas and made some fabulous suggestions of her own. I didn't feel rushed or pressured, but actually had fun with the process. Might have to get married again just to go shopping again.

A wonderful experience! You can tell that the ladies working there really enjoy their jobs. My stylist was Elise and she was so sweet and considerate! She was really helpful and found me my dream wedding gown within my budget. They have lots of options for a range of prices, all more reasonable than most of the other bridal stores I went to. Thanks for making my wedding gown shopping so pleasant, it was a day I will never forget.

I had a wonderful experience and found my dream dress! Carol was so helpful, knowledgeable, and patient and she helped me find beautiful dresses within my budget. It was a perfect day and I look forward to shopping for bridesmaid dresses here as well.

Amazing shop! Personal experience! Wonderful quality! Low pricing!