About this vendor
Diamonds Direct offers the best of both worlds; an easy online shopping experience and convenient showrooms where you can see and touch the actual jewelry and compare diamonds with your own eyes. Our highly trained staff will happily assist you in making an educated choice in your next jewelry purchase with the best value for your budget.
Our well-trained staff of diamond experts handpicks every Diamonds Direct diamond. We’re proud to offer a wide variety of diamonds to choose from, and provide the knowledge of our Diamond Experts to guide you in your purchase. Diamonds Direct is committed to offer the complete experience before, during and after the sale.
We’re committed to offering guidance, value and service, along with an excellent selection of diamonds and jewelry, all in a no risk!
Details
Rings
- Engagement Rings
- Ring Services
- Appraisals
- Custom Designs
- Engraving
- Financing Available
Wedding Jewelry
- Bracelets
- Brooches
- Cufflinks
- Earrings
- Necklaces
- Rings
Awards and Affiliations
Reviews
Your trust is our goal. Our community relies on honest reviews to help you make those big decisions with ease.
4.9
out of 5.045 reviews
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My sister introduced me to Leslie Greco in the past as a friend. The pride in my sisters smile when she called Leslie “friend” is extraordinarily clear to my Fiancé Natalie and I now. I have been excited to have her help and guidance in finding our perfect ring since that introduction. Leslie went above and beyond to guide us through this process and we can’t thank her enough for everything. In the future Natalie and I look forward to sending people her way smiling pridefully as we introduce her as friend.
Tang at Diamonds Direct Dallas is the best!!! We spoke to her first at the Frisco location and she immediately put us at ease. She helped us look at hundreds of ring, and when we found the right one she made sure it was ready in time for the engagement. She was so great in fact, we followed her to the Dallas location when she was promoted! I highly recommend Diamonds Direct to everyone in search of the perfect ring.
Tang at Diamonds Direct was very professional and knowledgeable. She made our 25 year anniversary ring shopping fun and memorable. Diamonds Direct is our jeweler for life thanks to Tang.
Jackie Jones at Diamonds Direct is the real gem! I had a fairytale experience finding my ring with Jackie. She listened to our budget and found me the BIGGEST BANG for the buck! I never imagined I could have a ring so beautiful. Please go here, the store is lovely and the employees are thoughtful. Classy without being pretentious. Ideal experience.
We went several places in Fort Worth but ended up going to diamonds direct. I really like how my ring turned out I recommend these guys.
We found both of our rings here it was affordable and a great selection.
Wonderful customer service, and gorgeous diamonds. Highly recommend.
There are not enough great things I can say about working with Leslie Greco! My husband and I had a diamond from my great grandmother (old mine cut) which needed special care and consideration when being mounted into my engagement ring. She took care of everything without me worrying about a thing. And of course we got our bands from her too because she makes everything easy on us! If you need anything, whether it is a gift, engagement ring, wedding band, etc., Leslie is your person! Absolutely love her!
I wanted to write you and let you know the quality of person and employee you have in Allan. I know he works for Diamond’s Direct, but there has never been a moment in the four-plus years I’ve known him that I didn’t completely believe he worked for me. In short, he’s a pro!
He’s knowledgeable without being condescending, attentive without being clingy, and straightforward without being rude. He’s like a member of our family who’s there to help whenever you need him. He also keeps me informed when special “opportunities” are available.
I didn’t meet Allan initially...my future wife did when she came in to look at “potential” engagement rings. His knowledge and demeanor put her immediately at ease, and he did an outstanding job explaining her options and helping her with her choices. He didn’t try to “sell” her...he genuinely helped her navigate what can be a confusing and complicated choice.
I always recommend Allan to anyone looking for jewelry because of his knowledge, his professionalism, and, most of all, his honesty and integrity.
My husband did such a wonderful job got the exact ring I wanted and even remembered my ring size.
My husband and I were looking for an anniversary ring for me. We went to so many jewelry stores and no one really knew what I wanted or any knowledge on exactly what anniversary ring should look like. I had heard the commercials on the radio about diamonds direct so I decided to go on my own and give it a try. I was amazed how beautiful the store was. My salesman was Allan Abramowitz and he was so patient and knowledgeable he help me find an anniversary ring. I called my husband and he came over and we purchased my anniversary ring. I highly recommend Diamonds Direct and Alan as your salesman.
For our budget Diamonds Direct did a wonderful job. My ring looks great!
Allen took great care of my fiancé and I and was knowledgeable and helpful. Our Diamonds Direct experience was outstanding from start to finish!
I had zero involvement with picking out the ring - but I will relay my fiancées thoughts on Diamonds Direct. He went numerous places in search for something that matched his very detailed and strict requirements. I'm not kidding - he had a range for every measurement on the diamond and he really wasn't willing to budge. The other places tried to push diamonds that didn't meet his specs. Diamonds Direct was ready and willing to go out of their way to help him find exactly what he was looking for. Let me tell you - the ring is AMAZING! I get comments from strangers almost every day. I have also had great experiences with them for cleanings and also replacing a super small diamond on the band. I will definitely be shopping for my band here soon.
We had Allen as our associate and he is the main reason I am rating one star. He was very aggressive and pushy and was not willing to put in the time to find me what I really wanted. The whole time I felt like he was trying to make a quick sale and get me out the door. He used every cheap sales tactic that I learned in marketing 101 and I really did not appreciate being taken as an idiot that will fall for that. I cannot speak on the products of diamonds direct because I was not given time to really look much. Allen made our experience very unpleasant and is the reason that we purchased our rings elsewhere.
From start to finish - my husband and I had a great experience with the staff and the customer service, countless diamond options and prices at Diamonds Direct!
My husband found my engagement ring from Diamonds Direct (at the time Diamond Doctor) and we then returned together to pick my wedding band because he couldn't say enough great things about them and insisted we shop there! We had tons of options in every style imaginable and the sales clerks were not pushy and helped us truly find the right band to pair with my solitaire diamond ring! The purchase of the ring include a free resizing during which they take a special imaging of your ring and it's unique cut (as each diamond is different) so that they you get your diamond back you know it's yours - a very reassuring feeling.
We had a great experience and felt taken care of, and will be returning there for future jewelry purchases of all kinds. We both would recommend anyone looking to buy diamonds to start here - they do not disappoint!
I got married a few years back and got an eternity band as my engagement ring. After a handful of moves, a couple of degrees, and many happy days together, my husband gifted me my dream ring for our 5 year anniversary. We purchased an oval diamond from Diamond Doctor and had them set it in a custom yellow gold band. Their service and prices are top notch. I have been to jewelry stores all over the country and am still highly impressed with Diamond Doctor. The staff there is always super nice and I stop by often to get my ring steam cleaned.
PHENOMENAL Customer Service & I LOVE my rings! I was fortunate enough to have my fiancé purchase my engagement ring & wedding band from Diamond Doctor in Dallas. I first heard of them through friends that referred me and also because they are the official jeweler of The Dallas Cowboys, whom I have also done business with myself. (So I know the high bar that the Cowboys organization sets for it's preferred vendors.) I cannot walk 2 feet without someone stopping me and complimenting my wedding rings! The entire process of choosing the style and stone shape that fit my tastes and our budget was a complete delight. Everyone that works in this company is incredibly knowledgable and they treat you like family. They listen, are solution oriented and make the perfect suggestions based on your specific needs and goals. No question is considered "dumb" and they take great care explaining their recommendations and then let you pick the option that feels best. When my husband proposed, I was blown away that my dream custom ring was even more gorgeous than I had ever imagined. I also had them custom make my husband's black diamond and platinum wedding band for him too! My husband felt like he got the value he was looking for and I was elated to receive the exact style that I wanted. I HIGHLY recommend Diamond Doctor and cannot wait until our next milestone anniversary to keep adding to my fine jewelry collection!
The service, selection and pricing at Diamond Doctor are outstanding! You won't get the typical sales clerk. You'll get a trained diamond consultant who will take the time to find the best diamond for your taste and budget. No pressure. No hype. Just good old-fashioned one-to-one service. Save your time. Go here first and you won't be disappointed.
Working with Allan and DIamond Doctor has been an absolute pleasure. I felt comfortable and confident the whole time. Don't spend your money anywhere else. My fiance's exact words were "Absolutely perfect, would not change a single thing." Going back for wedding bands soon!
I am the type of person who wants to be involved in picking out anything I wear, and of course this translated to my engagement ring. Even though my boyfriend and I had discussed ring shopping together, I was still concerned that it would be overwhelming and scary to walk into a jewelry store together. Before we decided to go to Diamond Doctor, I had been poking around on the internet, but I was still uncertain about what I wanted. From the minute we walked into the showroom, our experience was exceptional and just SO easy. The showroom is upscale but comfortable, and the case design and product layout is beautiful!
Although my boyfriend were shopping together, David immediately focused on what type of engagement setting I saw for myself. He obviously understood that I was there because I wanted to be involved in the selection process, and it was a relief to feel so included. After we made our introductions, David began the process by asking me questions about what I might want.
When I told him that I was uncertain what I wanted, but I knew what style I DID NOT want, he used that as a springboard for questions about what I did and did not like in rings that I've seen. These questions helped us narrow down our selection (Diamond Doctor has a massive selection!) to mainly solitaire settings with side stones. David caught onto my affinity for settings with diamonds on the head and prongs. And when something outside of the pattern we were developing caught my eye, I was encouraged to try it on and compare just to be sure we were on the right track!
While we were shopping, David taught us the anatomy of an engagement ring and ensured that we were educated on the different features of each selection and what benefits they had. He also shared information about the designers of each setting we looked at. The education we received was one of my favorite parts of the process.
At the end of my time at the Diamond Doctor, we had it narrowed down to just a few settings. I told David that I did not want to be involved in the selection of the center stone, so he respectfully limited his questions to just a couple in order to understand what type of stone I would most prefer. I thought that this was a tactful and respectful way to ensure that I got something I loved and that my boyfriend felt that he could shop for the center stone pressure-free in addition to maintaining an element of surprise.
Well, now we are engaged! My fiancé went with a Jack Kelege setting, and I could not be any more thrilled. I am incredibly happy that we went to Diamond Doctor and that he purchased from them. We will absolutely be getting our wedding rings from Diamond Doctor, too!
I recently stopped in unannounced to inquire about sizing, and the person who helped me upstairs was incredibly informative about how the ring should fit, accounting for swelling, and what work went into resizing a ring (once again, very educational). I was happy that she took that time with me without an appointment. The upstairs showroom has additional jewelry selections, including a pair of diamond stud earrings I now have my eye on.
Thank you again David and the Diamond Doctor family for being so warm, informative, and fair with us. We now have a trusted jeweler in Dallas that we plan on using for our future jewelry needs.
Allan over at Diamond Doctor made the entire ring purchasing process extremely easy for me. For the engagement ring, he was extraordinarily knowledgable and responsive. Although I was in NYC and he was in Dallas, the process was seamless. We went back and forth for about a month and narrowed down on a high quality ring, within my budget, that checked off all the boxes for what my fiance was looking for - it was truly her dream ring.
We went back to Allan for our wedding bands, and again he couldn't have been easier to work with. Offering advice, expertise, and plenty of options to choose from. We narrowed down to an infinity band for her and a rounded yellow gold ring for me, again within our budget and suiting all of our needs.
I'll be recommending all of my friends to seek out Allan at Diamond Doctor for any future purchases!
Extremely Helpful - Wonderful Experience! Everyone there was extremely helpful and courteous and generally cared about assisting me in my decisions regarding rings for my beautiful bride. I would highly recommend them to anyone!
My fiance bought my engagement ring at Diamond Doctor and had an exceptional experience. We both wear family wedding bands and took them to Diamond Doctor to have them sized, polished, etc. We were blown away by the staff! They are so friendly and helpful. I LOVE my engagement ring from Diamond Doctor. This is where we will go for fine jewelry from now on!
Hi There,
I actually live in New York the capital of diamonds. I was just about to buy a diamond, and spoke to a friend of mine who lives in Dallas. He actually pleaded with me to call them.. which I reluctantly did because I was sure that I was getting the best deal on my GIA diamond.
I spoke to Lisa, she was amazing on the phone and gave me prices right there and then over the phone. They literally beat the NYC prices by 25%..
I took my friend out for an all expense paid dinner for putting me onto the diamond doctor..
Thanks again Lisa, I'l send pictures soon.
My husband bought the setting for my engagement ring and then my wedding band from Diamond Doctor. Every staff member was knowledgeable and not pushy. They really helped us understand the four C's of diamonds. We felt we were able to make a smart decision about what we purchased and couldn't be happier with the two Sylvie rings we purchased!
I can’t say enough about Nita Hudson with the Diamond Doctor. She was so attentive when my now husband and I were looking at engagement rings. She wants to make sure you get the most perfect ring and setting possible and that you love it! We had actually been planning to go with a different setting but with one of our meetings she noticed that I had a very blingy shirt and took me to see a gorgeous setting for the diamond that we had picked out. The setting was so my style and I loved it and well that was the one we went with! She wants to make sure her customers get exactly what they want and it doesn’t matter how long it takes. I can’t wait to use her with my future purchases!
My significant other and I had a wonderful experience at the Diamond Doctor here in Dallas. Leslie and the entire team made our experience so memorable. Going out of their way to accommodate our- my dream setting and diamond within our budget. We are so happy with the gorgeous ring but also with the entire experience. We can't thank Leslie and the team enough. I am looking forward to purchasing my jewelry for many yrs. with them. I know I will get supier service and fantastic quality. Thank you everyone for your time and help. You all truly made this special moment for Danny and I very memorable. See you all soon.
Joanne L'Esperance
My fiancé chose Diamond Doctor for my engagement ring. He worked with Leslie to put together the most stunning ring! It was a no brainer for him to take me back there for my wedding band. Once again, Leslie was absolutely phenomenal. She is so informative, patient, and fun! We had the best experience and found my dream ring! It was a custom order and came in even better than I expected! Everyone in the store is so nice and helpful, and they give you the most amazing time!
I have benchmarking Diamond Engagement rings for quite some time now. I first started at Zales , Helzberg, looked at Robbins Bros, and every retail chain there is.
I found that the best value for my money was spent with a diamond wholesaler.
I had a friend that recommended to me to go with a diamond whole saler , he custom made his wife's ring for 4k, and appraised it for 10k.
I searched for local wholesaler because I didn't trust online ordering and seeing is believing .
After getting ideas I had my mind focused on a Vintage Tacori setting which my future wife loved. Diamond Doctor had a large selection of settings with perfect diamonds to go with appropriate size
Lisa and Allen were genuine in their customer service which is hard to find any where . I truly felt at home here .
Making a big purchase decision isn't easy and your mind plays tricks on you .
Diamond Doctor personnel plays no tricks , they are very straight forward, honest , most important very technical in giving you all the detail , helping guiding the decision process along .
I felt there was no more time to wait , and the GIA diamond I bought for my lady was flawless . F VS2, for a great price, easily double anywhere else.
I would recommend diamond doctor to my friends and family , there literally no better choice ,
In terms of efficient use of time , and money , you better come see with your eyes and take the experience first hand.
Finding the perfect engagement ring can be very intense. Chris at Diamond Doctor made the experience a wonderful one! He was very patient, listened to my desires, searched for the perfect diamond, and found it!!! The owner, David, was so kind, professional, and sincere. I would recommend Diamond Doctor to anyone who wants a great quality ring and an exceptional stone to go in it. They offer the best of the best! They have so many diamonds on hand to compare that you will save time from not having to drive all over town searching for that one diamond.
Ask for Chris, as he will meet all your expectations!!
After looking anywhere and everywhere for our wedding rings we finally ended up at the Diamond Doctor. Thanks to Allan we finally found what we were looking for! And even better, we stayed on the lower end of our budget! All the other places were may more expensive, offered way fewer options and less appealing jewelry!!!!
Don't waste your time with any other place! And on your next trip to the Diamond Doctor, be sure to ask for Allan! He will not disappoint you!
My husband and I worked with Alan at the Diamond Doctor. He was extremely knowledgeable about Diamonds and helped my husband in buying my engagement ring. I receive compliments on my ring frequently! My ring was so nice that we knew we had to go back to buy my wedding band. Both rings look amazing.
We were referred to Diamond Doctor by a friend. We got the engagement ring and both wedding bands there. We had a great experience. We really felt like we were given individualized attention and felt very taken care of there. Carla is excellent and very knowledgeable. We would use them again in the future and would recommend them to a friend.
The Diamond Doctor is the way to go for your wedding rings! I absolutely love their service and quality of their diamonds. I think this is the number one place in Dallas to go to! It is also the official jeweler
of the Dallas Cowboys and the Dallas Stars. They work with all budgets and you will absolutely love your diamonds and clarity of your diamonds. We worked with Alan and he was so amazing!
He made sure that our scripture engravings were done correctly, and our rings were polished and beautiful for our big day! Thanks Diamond Doctor for making our wedding day even more special!
Loved going and being able to hand pick the diamonds in my rings. So much fun. Great, easy people to work with.
Friendly faces, good prices and good customer service.
Alan helped my fiance with my engagment ring and we also went through him for both of our bands. He took his time with us explaining every part of the process. I'm in love with my ring!
My husband and I worked with Graham to purchase our bands and my engagement ring. He was so wonderful. He is very nice and professional and easy to work with. He was never pushy and gave us exactly what we wanted. They were able to custom create my wedding band to match my ring exactly and I couldn't be happier with it.
We got all of our rings here. They have great customer service and the pricing is very reasonable for the quality they provide!
My ring is gorgeous. Thanks!
my husband picked out my set with Chris - i have been in there with him a couple of times since and they are so kind and personable! they are not pushy or snotty - they treat everyone so well and make you feel very comfortable!
If you are looking for a one of a kind ring..Go to Diamond Doctor! They have the most amazing selection of diamonds and precious gems. I really wanted a ring with some color and they had exactly what I was looking for. I get stopped by both and women and men ALL the time to compliment my ring and ask where i got it. Go Now!
My diamond was passed down in my family so we decided to have it re-set. I am so glad we chose Diamond Doctor. Free repairs and cleanings! Luckily, my setting came as a set with the wedding band and it is gorgeous - I get compliments on it everywhere I go! They are always quick with repairs and cleanings. Trust your ring with Diamond Doctor - you won't regret it! They also just moved to a new location in Dallas.
My husband went here on referral from a friend and was amazed. Great service, gorgeous diamonds. This jeweler is the offical jeweler of the dallas cowboys.
Contact
8127 Preston Road, Dallas, TX
Diamonds Direct - Dallas
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