Going ring shopping can be a bit intimidating and overwhelming for most people. When going into H.L. Gross & Bro. Jewelers, the first thing you notice is the vast selection of settings by high end designers. Then, we met Bruce Lutwick. Bruce... asked the right questions, listened to what we were looking for and was able to guide us through the entire engagement ring process, one setting at a time. He treated us like we were his own kids looking for that perfect ring. He was patient, helpful and extremely knowledgable about diamonds and settings they had both in stock or available to order, especially Tacori. After choosing our Tacori settings, Bruce even went the extra mile for me. I wanted to propose to my girlfriend while on vacation in Cancun and we were set to leave in a week's time. Knowing our rings were custom and would take 10 business days to receive, which would not be in time for the trip, Bruce set the diamond I selected for her in a presentation (solitaire) setting to take with me to Cancun. My fiancee' was super shocked when I proposed thinking that the ring was still in production. When we returned, our settings were in, so Bruce was kind enough to take us downstairs to watch both diamonds being set. Throughout the process, Bruce made us feel comfortable, valued as customers, and like family (we did share many stories with each other through the time we spent there). He was reachable through phone and email regarding any questions or concerns I had. Bottom like is, when you go shopping for such a personal and life-altering investment, you want to find someone you trust, that has expertise in the field, and that values your business for the long term. We will be returning to purchase the wedding bands that he showed us and we subsequently fell in love with. If you believe there are 5 C's to diamond ring shopping: Cut, Clarity, Color, Carat, and CUSTOMER SERVICE, then you want to work with Bruce.