The girl always makes the dress!
Jessica Wilson
MANAGER
AWARD WINNER (10X)
Thanks to recommendations from couples on The Knot
Romantic, breathtaking, and seamlessly classic–three words which shine from within every southern bride. Our goal is to provide you with a one of a kind, personalized experience in a setting of elegance and comfort as you choose the gown for your special occasion. Book your appointment with one of our talented consultants and let us help you transform your bridal dreams into a beautiful reality.
Woman-owned Business
Details
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Pins, Combs & Clips
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Flower Girl Dresses
Mother of the Bride Dresses
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Custom Designs
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Group Discounts
Plus Size Available
Private Appointments Available
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Cummerbunds
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Ties
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Awards and Affiliations
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Meet the team
Jessica Wilson
Manager
My mom, and my sister and I opened I Do Bridal and Formal in 2010 and we could not have been more excited! My mom, Mrs. Bonnie, worked for a local shop which closed, so we said a prayer and opened shortly after. We fell in love with the industry and with our customers. Being a part of a brides moment as she puts on her dream gown is magical and an unforgettable experience for the bride as well as ourselves. Each bride is paired with a trained stylist in a comfortable, and spacious, suite for an up scale yet affordable experience. It is truly our pleasure and we can't wait to meet you!
Reviews
4.7
out of 5.0242 reviews
Your trust is our goal. Our community relies on honest reviews to help you make those big decisions with ease.
Review Summary
This AI-generated summary is a snapshot of this vendor's ratings and feedback.
I Do Bridal had a plethora of positive reviews from satisfied customers who had fantastic experiences shopping for wedding dresses. The staff, including consultants like Anna, Bonnie, Breanna, and Joanna, were highly praised for their help and support. Customers appreciated the personalized attention and patience from consultants like Kaley, Sarah, and Cam, who listened to their preferences and helped them find their dream dresses in a stress-free and fun environment. Overall, the team at I Do Bridal received high recommendations for their professionalism, vast selection of beautiful dresses, and exceptional customer service.Review photos
Showing slide number 1 out of 5
Helga C
5.0
8/07/2025
I had such a beautiful experience at I Do Bridal. They paid close attention to what I wanted and what fit the vibe. It was such a non-stressful experience. My consultant Anna did h...
er job wonderfully! In the end, the dress I chose was their pick.
Adrianne P
5.0
7/31/2025
I last minute made an appointment with no expectations and ended up with the dress! Bonnie helped me find the most perfect dress, and I wouldn’t have been able to do it without her...
.
Any questions?
Sarah L
5.0
7/25/2025
Kaley was WONDERFUL! She was so knowledgeable, professional, and sweet! She definitely made the experience the best!
Christin W
5.0
7/15/2025
My experience was incredible! With the help of the amazing Breanna, I found the dress of my dreams! They make the process so fun & stress-free! I have nothing but positive things t...
o say about the people, the environment, the dresses, and the process! 10/10
Morgan R
5.0
7/09/2025
The help from the girls was AMAZING! Their patience phenomenal and they helped me customize my dream dress!
Kayley G
5.0
6/18/2025
I had a 10/10 experience at I Do Bridal!!! My consultant, Kaley, was amazing, and she was encouraging and sweet and was so personable. Mrs. Bonnie was incredible, and you can tell ...
that she really loves her job. They both knew how to help me. I would recommend I Do Bridal to any bride who has started wedding dress shopping!! I’m so excited to wear my dress.
Anna W
5.0
6/11/2025
Loved every minute! Very individualized!
Jay H
5.0
6/06/2025
THE BEST! I walked in not expecting to find the dress of my dreams that day, but I walked out having found just that! They even helped me customize my dress to exactly what I was l...
ooking for. They have a huge selection and their team truly cares for the brides that shop with them. Shoutout to Jaya and the other 2 super sweet ladies working with her that day. You all made my experience so wonderful. 10/10!!!
Grace B
5.0
6/05/2025
I had the BEST experience shopping for wedding dresses here! All of the ladies were so sweet. Sarah was super helpful during my appointments and helped me narrow down what I was lo...
oking for in a wedding dress until I found the one! They also had the best selection out of all the places I went. Highly recommend!!
Grayson L
5.0
5/13/2025
Jay and Summer were absolute ANGELS! They were so supportive and helpful during this process! I would happily recommend I Do and the women I worked with to anyone looking for a wed...
ding dress!
Aubrey A
5.0
2/25/2025
I had the best experience here! My stylist was very nice and straight forward with me. It was such a beautiful thing to be there surrounded by all of the most important people in m...
y life and finding a dress that is absolutely beautiful on me!!! The stylist and the front desk person, Bethany, talked me through every step of the process and were very thorough with me to ensure understanding!
Ainsley B
5.0
2/22/2025
CANNOT RECOMMEND ENOUGH!!! Everyone was so kind, and helpful through the process of finding my dress! I am a young bride, so I really appreciate being taken seriously, and they di...
d just that! The environment of the entire store was so welcoming! I would recommend them to anyone!
Haley B
1.0
2/03/2025
My sister and I went wedding dress shopping here for both of our wedding dresses and we found what we thought were the perfect dresses off the rack. We worked with Breanna and, whi...
le my sister and my personalities didn’t perfectly mesh with Breanna, we had a fun time together! We both found dresses we loved that were a size too small. Breanna reassured us that they could be taken out. Well neither dress could be taken out. Then she reassured us that the dresses would bustle to be off the floor. My sister’s did, but mine required a lot in alteration costs. My dress had some stains on it and she recommended a great place to get the stains out, but I didn't get an additional decrease in price for it. It cost me $200 to get cleaned, meaning the dress should’ve been marked down an additional $200 at I Do.
I don’t have experience with alterations and cleaning, so I didn’t think the consequences of trusting someone who works with dresses for a living would be so exorbitant. If you go here, then be cautious about anything they say can be done to the dress because they don’t have that knowledge.
Drew L
5.0
1/08/2025
This was the most amazing thing experience. I went into I Do after being unsuccessful at multiple other shops. They were the sweetest. Breanna listened to what my dream dress was a...
nd found FIVE that were stunning. An upbeat, positive environment!!
Jordan W
5.0
12/05/2024
The team at I do bridal and Joanna was beyond amazing!! I was so stressed going wedding dress shopping being a plus size woman and this being my first experience going wedding dres...
s shopping. Joanna easily dissolved my nerves away! I got to try on dresses I didn’t think I would ever be able to try on and I felt absolutely beautiful in them all. I ended up saying YES TO THE DRESS! I truly felt like a princess! My mom was crying my best friend matron of honor was crying and so was I. Happy tears of course. I can’t thank you enough for taking your time with me and making me feel special!
Devin D
5.0
12/05/2024
I had the BEST experience at I Do Bridal. I managed a one and done shop for my perfect dress here and was SO surprised. All of the girls went above and beyond and were so kind! I h...
ighly recommend booking with them!
Holly P
5.0
11/08/2024
I stopped into I do bridal in December with my mom with the intention of just seeing what type of dress I wanted; as this was the first stop for wedding dress shopping. We were pai...
red with JoAnna and immediately felt comfortable. Her energy is contagious and she is seriously the best hype girl. She asked what type of dress I wanted and I told her I just wanted something non form fitting, something to hold me in and I would LOVE an Essence of Australia dress. We found my dream dress THAT DAY and JoAnna ticked EVERY SINGLE BOX. I mentioned to her that I didn’t have a venue yet but was looking to go somewhere with Mountain views and she told me about the place she got married in northern Alabama. It couldn’t have been more perfect; and I booked it on Christmas Eve. I also used I Do bridal for my bridesmaid dresses and MOB dress. Everyone here has been amazing and made the whole process so easy and exciting. We got married last weekend and it was literally something out of a dream. I HIGHLY recommend this shop to any potential brides. And I can’t thank JoAnna enough for helping make my wedding WAY better than I could have imagined!
Shelby M
5.0
9/12/2024
This was the most pleasant and exciting experience. The staff was wonderful, and the inventory is great.
Catie M
5.0
8/13/2024
The ladies were super helpful! They picked beautiful dresses for me to try on and made me feel so beautiful with their kind words!
Emily M
5.0
8/08/2024
Justice was amazing! Definitely recommend I Do!
LaCourtiney R
5.0
7/27/2024
Cameron is the MOST amazing consultant!! I continued to come back and purchase.
Sharnell J
5.0
7/12/2024
Everything and EVERYONE was GREAT! Especially the young lady that was helping me! The dress she picked for me to try on, was the dress I chose for my wedding‼️ We absolutely love i...
t‼️ Thanks again “I Do Bridal”‼️
Paige E
5.0
7/11/2024
I had a wonderful experience at I Do. I never felt rushed, judged or pushed to make a decision. All of the staff members were very supportive too and it really helped make a relaxe...
d environment. Buying your dress is a big day and I’m so glad I was able to have such a good experience!
Payton G
5.0
7/11/2024
Telly at I Do was beyond helpful. She made the experience. From the time you walk in until the time you pick out your dress you truly feel like family. They have dress options that...
is most likely in your time frame & makes sure it will come in before you try it on too! I 100% recommend going to “I Do” in Montgomery, AL!!
Courtney H
5.0
6/29/2024
Mrs. Bonnie and Bethany were extremely helpful and professional. They truly made me feel special and I had a great experience! They had a huge selection of bridal gowns and all wer...
e beautiful. So excited to wear my dress on my special day!
Haylee P
5.0
5/28/2024
Jessica and Breanna went ABOVE AND BEYOND to help me find my dream dress! Everyone was so friendly and excited for me. I got the “sparkle room” experience which was so special! I f...
ound the most perfect dress AND stayed under budget! I truly felt like a member of their family when I went and I could not sing their praises enough!! Can’t wait to come back to order my suits from them :)
PrincessDi M
5.0
3/31/2024
The absolute sweetest staff in the world! I felt like the entire store was personally reserved for just me and it felt like I was allowed to try on dresses for hours! This experien...
ce was better than anything I could have ever dreamed
Kelli N
5.0
2/27/2024
I had a bridal appointment on 2/24. I arrived a little before my appointment time and we started right at my appointment time. Even when the building was full of people, the worker...
s there make sure each customer is helped and feels special. The main bonus about booking an appointment here at I Do Bridal is that they do not require a deposit fee for a bridal appointment. Justice was my bridal consultant and she was AMAZING. She was helpful and patient from the beginning until the end. I ended saying YES to a dress, and it would not have happened if it was not for Justice. Thank you Justice and the entire team at I Do Bridal. You all are amazing! I HIGHLY recommend this place for those who are searching for a wedding dress, prom dress, or any dress for a fancy occasion.
Harli R
5.0
2/17/2024
Cam was absolutely amazing and helped me find my dress! there were a lot of options to choose from (i tried on probably 15 dresses) but cam was the one who chose the dress that i d...
ecided was right for me! 10/10 recommend
Brooke T
5.0
11/09/2023
The employees were excellent! They were so helpful in finding me my perfect wedding dress. They were so nice and I couldn’t have been more pleased with my experience!!
Chloe T
5.0
9/21/2023
Had a great experience here finding the dress of my dreams! The bridal team was super nice and helpful.
Tammy E
5.0
9/14/2023
All of the employees were so kind and helpful. My stylist, Mila, was very attentive! She heard every word I said and in between dresses she would go find another with whatever spe...
cifics I mentioned. They were very patient with payments on the dress and went out of their way for me! I really felt like they care about my special day. 10/10 recommend!
Response from I Do Bridal And Formal, Inc. on 09/16/2023
Hi Tammy, thank you so much for your 5-star review! Mila is definitely an amazing bridal c...
onsultant, and we are blessed to have her! I am so excited you found the perfect dress and cannot wait to see pictures!
Ali B
5.0
8/19/2023
Breanna helped me find the perfect dress for my wedding day! 10/10 would recommend going to I Do Bridal in Mobile!
Response from I Do Bridal And Formal, Inc. on 09/16/2023
Hi Ali, thank you so much for your review! I am so happy you enjoyed your experience and h...
ope you will remember us in the future!
Carrie M
5.0
6/18/2023
I loved my experience here! Check in was seamless, the staff was very attentive to me, as well as making sure my mom, aunt, and grandma were comfortable. Kaylyn picked out some bea...
utiful things to try on based on my preferences. We had a lot of fun chatting with the two ladies who helped us, and ultimately picked a beautiful dress. Their selection is just gorgeous!
Response from I Do Bridal And Formal, Inc. on 06/21/2023
Hi Carrie, thank you so much for your 5-star review! One of the most rewarding parts of th...
is job is reading the wonderful feedback from our brides! Congratulations on finding your dream dress, we cannot wait to see it when it arrives!
Mattie P
5.0
6/13/2023
JoAnna was such an amazing help as we searched for the perfect dress! Everyone was so patient as we narrowed down the options from such a beautiful collection of wedding dresses. T...
he store was absolutely beautiful, neatly arranged, and easy to find! Highly recommend taking a look if you're in the area!!
Response from I Do Bridal And Formal, Inc. on 06/21/2023
Hi Mattie, thank you so much for your kind words! We are so glad you enjoyed your experien...
ce with us and hope to see you again soon!
Stacey D
5.0
6/07/2023
Found the perfect dress! Staff is wonderful and so fun! Definitely recommend!
Response from I Do Bridal And Formal, Inc. on 06/21/2023
Hi Stacey, thank you for your great review! It means so much to us!
Ivory L
5.0
6/01/2023
I had the best experience with this vendor! Sarah kindly helped me with every step and she was absolutely amazing! I couldn’t have asked for a better consultant!!
Response from I Do Bridal And Formal, Inc. on 06/21/2023
Hi Ivory, thank you so much for your 5-star review! Sarah is our assistant manager and def...
initely one of the best with our brides, such a sweet soul! I am so glad you enjoyed your experience with us and hope to see you again soon!
Kasey L
5.0
4/30/2023
My experience at I Do was amazing! I went in with a vision but also interested in trying a few different styles, and they were completely willing to work with me. They found styles...
that were exactly what I was looking for, and we found my perfect gown! Thank you to such a kind team who knows how to make a bride feel magical!
Response from I Do Bridal And Formal, Inc. on 05/04/2023
Hi Kasey, thank you for taking the time to leave such a great review! It made our day! Con...
gratulations on finding your perfect gown, we cannot wait to see pictures!
Loren S
5.0
4/12/2023
My bridal appointment at I Do was fantastic! From the moment my family and I walked in, everyone was so welcoming and friendly. I couldn't have asked for a better experience! I had...
Courtney as a stylist, and she was so helpful! I felt like part of the family instead of just another client. I found my dream dress, and I cannot wait to show it off at my wedding!
Response from I Do Bridal And Formal, Inc. on 04/20/2023
Hi Loren,
Congratulations on finding your dream dress! Thank you for your kind review, we...
are blessed to have such sweet brides! We always say, once you say "yes to the dress" you are officially a part of the "I Do" family!
We cannot wait for your dress to come in and to see pictures of your special day! If you need anything, please do not hesitate to reach out!
Congrats again!
Roselee C
5.0
4/11/2023
I love I Do Bridal and the people that work there! Joanne helped me and she was so sweet and helpful. I found my DREAM dress here and I could not be happier. I cannot say enough go...
od things!
Response from I Do Bridal And Formal, Inc. on 04/20/2023
Hi Roselee, thank you so much for your amazing review! Can I just say, you look STUNNING i...
n your gown! Time fly's by, your special day will be here before you know it. Don't forget to tag us in pictures, we cannot wait to see your bridal look on your big day!
Kassidy W
5.0
2/28/2023
I can not recommend I Do Bridal and Formal enough! 13/10 highly recommend going here! From the moment you walk in the doors they are so welcoming & inviting and truly just make you...
feel so excited for you appointment. I was going wedding dress shopping for my April 2024 wedding & decided to go ahead and book just to get an idea of what I liked to know what I really wanted, that was my only plan for the day. HOWEVER, I ended up leaving with my dream dress & veil and many many tears of joy were shed, ESPECIALLY when they dimmed the lights, I could not control my joy of finding THE dress of my dreams. I have never felt more beautiful in my whole life. Majority of the consultants were in there as well and kept complimenting me, not in a type of “we’re complimenting because we want you to buy this” but in a 100% authentic, honest, and genuine way. They truly made me feel even more beautiful & confident in it. EVERYONE needs to go here, seriously! If I could relive this day over and over again I would 🥹
Response from I Do Bridal And Formal, Inc. on 03/01/2023
Kassidy, thank you so much for your amazing review! Your gown is STUNNING and we cannot wa...
it for it to arrive! I peeked into your appointment when you were in it, and oh my, WOW! Most of all, we are so blessed you trusted us to be a part of your big day! Congratulations again!
Bryony K
5.0
2/26/2023
my coordinator was 10/10 and fantastic, the dress selections were gorgeous and plentiful, and they were budget friendly! The rooms are well lit and everything was very nicely decor...
ated! The prices range and are great for any budget. I'm not plus size, but I noticed that they do have a big collection for my curvy girls out there, and the dresses are gorgeous! I wasn't planning on buying a dress when I walked in that day, but I walked out very impressed and happy, and I said yes to the dress!
Response from I Do Bridal And Formal, Inc. on 03/01/2023
Congratulation Bryony on finding your dream gown and thank you for your kind review! I am ...
so glad to know you enjoyed your experience with us! I read your review to JoAnna and she was ecstatic! Congrats again!
Rebekah D
5.0
2/23/2023
My sister, my sister in law, and I ALL found the perfect dress for our unique, individual styles. All of the staff was so helpful and sweet. Abigail 10/10 the best consultant ever!...
! She made everything so easy.
Response from I Do Bridal And Formal, Inc. on 03/07/2023
Hi Rebekah! Thank you so much for your sweet review! You are so right; Abigail is amazing ...
and really makes it an exciting experience! We are truly blessed to have her. Congratulations on finding your dream dress and we cannot wait to see pictures!
Jayde C
5.0
2/19/2023
The bridal crew at I Do Bridal are absolutely amazing, as well as the dress selections. I came in from Central Florida to get a dress in my hometown of Mobile and happened to have ...
additional family with me - the ladies were accommodating to this and allowed each of them to be involved. I never doubted for a second that my dress was in the building and they helped me identify my likes and dislikes until I found my perfect dress! I highly recommend!
Response from I Do Bridal And Formal, Inc. on 03/07/2023
Hi Jayde, thank you so much for your amazing review! Your dress is my personal favorite an...
d it looked absolutely gorgeous on you. If have any questions, please do not hesitate to reach out! Thank you for trusting us to be a part of your bridal journey. Congratulations again!
Bri C
5.0
2/10/2023
Jessica was my bridal consultant and she was AMAZING! She helped me find soo many options that I would not have had the confidence to try on without her encouragement. Very thankfu...
l I made the drive to Mobile because I found my perfect wedding dress. The boutique is beautiful and the staff was very kind and helpful.
Response from I Do Bridal And Formal, Inc. on 02/10/2023
Hi Bri! Thank you so much for your amazing review! It brings us so much joy to know you en...
joyed your experience with us! Congratulations on finding your dream dress and we cannot wait to see pictures!
Paige V
5.0
2/02/2023
I met with JoAnna prior to my appointment to look at some of the gowns and see if I thought I could find “the one” among the dresses they offered. If I’m being completely honest I ...
didn’t have much confidence. What I thought I wanted I didn’t immediately see, but JoAnna was patient with me and allowed me to look at all of the gowns, taking notes and listening to my vision and what I wanted. I came back a few days later with my mom, and I can now say that I believe I found “the one” with JoAnnas help! My mom and I picked out almost 10 different styles all the while JoAnna listened to our critiques of each, eventually asking us if she could pull something for me to try. As soon as I put it on I felt it. That feeling of “this is me, this looks amazing and I FEEL amazing”. I’m going to be back in a month or so when I’ve reached my goal weight, and I couldn’t be happier with my experience at I Do Bridal. It’s such a lovely, chic boutique with the cutest pink fitting room and I can’t say enough about JoAnna. She came in on her day off to take care of me and make sure I found the right dress for me! Thank you to I Do Bridal and JoAnna! I can’t wait to come back!!! Highly highly recommend!
Haleigh R
5.0
1/24/2023
I found the perfect dress at I do Bridal! My consultant, Courtney, helped me look for exactly what I explained I wanted, helped me in and out of dresses, and was so so sweet. I had...
a great experience! They definitely have a good selection to choose from.
Jessie N
5.0
1/20/2023
Amazing staff that helped me pick the perfect dress! I went back to pick it up and the owner came in to look, and she is so passionate about helping brides feel beautiful. I can te...
ll she really meant it when she said “I want our brides to feel like a million bucks whether their budget is $500 or $5,000”. A fabulous experience🥰
Angel A
5.0
1/17/2023
I worked with Abigail and she was absolutely amazing. She made me feel super comfortable and gave me some great advice! If you’re not sure where to go, congratulations I found it f...
or you. 😉 I love this place and 1000/10 recommend!
Arianna C
5.0
1/13/2023
I had the best experience at I Do! My mom and two sisters were ushered into the beautiful dressing room while I got checked in, then we were able to choose a few dresses for me to ...
try on while our attendant chose some based on what my preferences. Everyone was so sweet and accommodating, and I felt like in absolute princess! My dress is gorgeous, and I'm so happy to have found it there!
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I Do Bridal And Formal, Inc.
Jessica Wilson
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Manager
Wedding vendors in Mobile
I Do Bridal And Formal, Inc.
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