--A preceding thank you to Raffi for all the patient time he spent with me--I have never faced such a daunting task as buying a ring for the woman I love. I asked my mother's advice on how to purchase the right ring for my future wife. She said...
, "Honey, this is the most important piece of jewelry she'll ever own. It's okay to include her. Don't let anyone talk you into anything your'e not ready to buy."
So I talked to my girlfriend, I told her I wanted the surprise to be "when", rather than “what” the ring looked like, and she was, of course, excited. (I also learned something very important from this conversation: she wanted a sapphire! NOT a diamond.) So we did our research, we shopped around, until we finally came across Icing on the Ring, a charming and sophisticated store in downtown LA. Miranda greeted us, and immediately took some edge off the overwhelming realization that there are likely thousands of ring possibilities in any given store. She helped us talk out what we liked, and what matched my girlfriend's style. I learned the rings are entirely more interesting and complicated than I’d ever imagined. But Miranda made them feel simple, and understandable. Miranda recommended we schedule an appointment with Raffi to go through the different cuts and colors; selecting a sapphire comes with its own unique considerations. Raffi spent a long time with me; I stopped in several times to review and discuss; I made phone calls, I emailed pictures and asked for quotes, and every time, Raffi responded with diligence and care, as if I was his priority customer number one.
But for all the time I’d spent considering every little detail about this purchase, it was actually the first day that I'd met Raffi, that I’d decided I would buy from Icing on the Ring. He sat us down to take a look at a selection of stones, and after a good hour or so of his time, for no reason other than my own, cautious nature, I put up some defense; I politely explained “Just so you know, we're still shopping around, and won't be making any decisions any time soon." I was prepared for a gentle nudge or a careful pushback from Raffi. Instead, in his own words he told me, “You know, my dad taught to never make the hard sell. This is an important decision, and it's yours to make. I won't ever talk you into anything you're not ready to buy."
Raffi gave me every reason to trust him, and I could not imagine a more perfect ring for the woman I love, so hey, thank you very much, kind sir.