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Julie Allen Bridals

4.7
(246)
best-of-weddings

154 S Main St, Newtown, CT

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About This Vendor

Making Dreams Come True Since 1970

Julie Allen Bridals is devoted to keeping the standards in which the bridal industry was built on: service, integrity, honesty, and experience. We work closely with our manufacturers to ensure the best selection every season for all tastes and styles. Julie Allen's is truly your one stop shopping location.

Details

Business Attributes
Woman-owned Business
Dresses
Bridesmaid Dresses, Flower Girl Dresses, Mother of the Bride Dresses, Wedding Dresses
Fashion Services
Alterations, Bridal Stylists, Dry Cleaning & Preservation, Group Discounts, Plus Size Available, Private Appointments Available
Gown Collections
Allure Bridals
Allure Couture
Allure Romance
Blue by Enzoani
Eddy K
Enzoani
IVOIRE by KITTY CHEN
Jasmine Bridal
Jasmine Couture
KITTY CHEN
KITTYCHEN Couture
Maggie Sottero
Rebecca Ingram
Sottero and Midgley
Venus Bridal
Venus Informal
Awards and Affiliations
Hall of Fame2021 Best of Weddings Winner2019 Best of Weddings Winner2018 Best of Weddings Winner2017 Best of Weddings Winner2012 Best of Weddings Winner

Julie Allen Bridals Reviews

Share your thoughts with other couples
Reviewed On 7/31/2022 by Marisa P
After searching for a while, I found my wedding dress here! I wore Maggie Sottero's "Cambridge." The staff was great to work with too. Oh, and we also LOVE Carmine!!!! (seamstress)
Reviewed On 7/14/2022 by Kelsey C
From the moment I walked into Julie Allen Bridals I was greeted with warm hospitality from every staff member. Melanie treated me like I was family and was so helpful in making my gown selection. I found the PERFECT dress for myself and don't t...
hink I would have been as happy on my wedding day if I hadn't gone to Julie Allen Bridals.
Reviewed On 4/08/2022 by Ajalin M
Julie Allen Bridals is truly a magical place. They helped find me the wedding dress of my dreams that was in my budget (even though I didn't even want to try it on at first!). All of the staff there is extremely sweet, professional and caring...
. Special shoutout to their seamstress Carmen, who is incredibly hardworking and made sure my gown fit me perfectly!
Reviewed On 2/06/2022 by Jasmine S
From start to finish, this was hands down the best experience! The owner personally walked my grandmother inside due to icy conditions, and treated us like we were family. Jess (my consultant) had the dresses I discussed trying over the phone a...
lready pulled from the rack when I walked through the door. She helped me get changed, got to know me and my wants/needs and her personality was amazing - we meshed so well! From the time I parked my car, until the time I said yes to the dress I felt like family. There is no one better! Book your appointment today - you won't be disappointed!
Reviewed On 11/20/2021 by Elise L
I felt like a Queen on my wedding day! From the moment I walked into the bridal shop to try on dresses to when I picked up my wedding dress, the entire staff was helpful, informative and easy to work with! My associate listened to all my dress ...
requests and was wonderful when I pivoted to another style, which helped my find the perfect dress for me! I never wanted to take off my dress and I’m now trying to find an excuse to wear it again, LOL!
Reviewed On 11/01/2021 by Colleen Y
I had such a wonderful experience finding my wedding dress at Julie Allen Bridals! Every consultant was patient, kind, and so enthusiastic when I chose my dress in December 2019. They made me feel like a beautiful bride every time I stepped in ...
front of the mirror! I had to postpone my wedding due to the pandemic, but Julie Allen's was able to store my dress for almost 18 months until I was finally able to come in for my first fitting! The seamstress was detail-oriented and receptive to my preferences, and the dress fit me like a glove in the end. Working with the team at Julie Allen Bridals feels like working with family!
Reviewed On 10/17/2021 by Katie P
I had been looking at designers by Maggie Soterro, I live in PA and my folks live in NY. We found Julie Allen through my moms relentless pinteresting and research. I drove six hours to come here, it was totally worth it. We worked with Lauren ...
who is the granddaughter of the original owner! I am a size 14 and THEIR SELECTION WAS AMAZING! They pulled various dresses for me. I ended up purchasing a gorgeous mermaid style Maggie Soterro Dress and veil. Since I am from out of town I told my Mom lets look for you. Well she got her Mother of the Bride Dress. THE BEST CANT SAY ENOUGH THANK YOU! I SAID YES TO MY DRESS!
Reviewed On 10/16/2021 by Debra B
We had three weddings in our family this year and two of those brides found the dress of their dreams at Julie Allen. The staff is super knowledgeable and helpful. The selection is excellent nomatter your size and the seamstresses were so tal...
ented that each dress was worn comfortably for a full day with no complaints. The only thing that kept me from five stars was that the alterations were slightly more than originally advertised (they advertised a max price on alterations but we were billed $100 more than their max advertisement) and payment was requested in Cash, which seemed quite odd for a professional bridal salon. Seriously though we were so very pleased with this Salon and everyone who worked there.
Response from the Vendor on 10/25/2021
Hi Debra! We’d love to discuss this further, but do not have your contact info. Please give the store a call during business hours and ask for Melanie so we can chat about your experience. Our seamstresses are paid in cash because they are su...
bcontractors that work out of our store. We cannot except credit cards or debit cards through our business because they handle their own taxes as their own business. Any alterations pricing is up to them. They typically do not charge more than our standard pricing unless major alterations or changes need to be done, which is what I’m assuming happened in this case. Please consider rating us based on your experience with our store directly. Thank you.
Reviewed On 8/17/2021 by Theresa G
Their dresses are beautiful and their service is amazing. Highly recommend!
Reviewed On 8/06/2021 by Meredith B
I had the BEST experience and the most beautiful wedding gown from this amazing bridal shop!!!! I went on a Saturday with my mom and sister (moh) and we had Stacy help us. She was so efficient and lovely. She always asked how I felt in the dres...
s and if I didn’t say I like it, it was already off and we were onto the next one. After about 4, i had found the perfect dress and rang the bell! In addition to finding my perfect dress, my sister found my bridesmaids’ dresses from their large selection! They have so many colors, designs, and sizes! Because I got my dress and my bridesmaid dresses their, they have us a discount on all of the dresses! Everything was reasonably priced anyways but because I got the bridesmaid dresses there, they offered that small discount as a perk. They also have a full storage service and amazing seamstresses to help make the dress fit perfectly! Yupa was my seamstress and I cannot say how much I loved her! Everyone at the store makes you feel like family! You will be well taken care of and will look beautiful on your wedding day! I got so many compliments on my dress and the fit on my day! I cannot recommend this place more!
Reviewed On 7/30/2021 by Stephanie N
I first reached out to Julie Allen Bridals as they were the only shop in CT at the time who carried the Wilderly Bride by Allure line. I was in love with the boho-chic look of this line and my visit to the shop did not disappoint. The woman who...
helped me listened to what I was interested in and when I named the line she immediately ran to get several dresses that she thought I would like. I ended up buying the second dress I tried on. The alteration process was easy and well-done, and they made sure I got in for an appointment as soon as they were able to open after covid shutdowns. My husband and I had to postpone our large reception until July 2021, but I was still able to wear my dress for our small June 2020 ceremony. The shop held on to my dress for me until this summer to make sure it didn’t get discolored sitting in my closet. I was able to wear my dress a second time and got so many compliments on it.
Reviewed On 7/28/2021 by Mary G
There is a reason Julie Allen has been around for so long, they are simply amazing! After postponing my wedding from 2020, and realizing my original dress wasn't the one only 4 months before my 2021 date, the Julie Allen women found me my absol...
ute DREAM gown. The know exactly what they're doing and how to find you the perfect dress. They are so easy to work with, and the alterations done in house are a breeze, that takes away any stress you might have. They also were SO accommodating and helpful with both my mom and grandmother finding their dresses as well.
Reviewed On 6/19/2021 by Erica G
Julie Allen Bridals was amazing start to finish. I went in in March 2021 and told them I needed a dress for may 2021 ( not much time!) they quickly pulled beautiful gowns that matched what I was looking for and found one that would arrive well ...
before my big day. Yupa my seamstress was such a gem. She did beautiful work to make my gown fit comfortably and beautifully. The staff did an excellent job at communicating with me and working with my odd schedule. They also found the perfect veil with lace that matched my dress- I wish I could remember my stylists name, she was so amazing! I would recommend this shop to any bride.
Reviewed On 5/22/2021 by Amy L
I honestly do not even have the words to describe my experience at Julie Allen Bridal. I work in the industry as a hair and makeup artists and knew this was the place I wanted to get my dress from. A couple years back I had worked with them for...
a styled bridal shoot and they were beyond helpful and accommodating to our requests. Well, fast forward a couple of years and I was going as a bride to try on dresses. I will lead with saying that I am the most complicated and indecisive person when it comes to a big decision like finding your wedding dress. I worked with Jessica and my mom and I instantly loved her. She went above and beyond my crazy requests and had me in and out of so many gowns. I never felt rushed and she put several dresses on me more than once. I ended up needing a second appointment, because I wanted to KNOW that my dress was in fact "MY DRESS". A month later, I went back to try on a couple more as well as the original dress I fell in love with and of course ended up with the original dress. Because of Jess, I can confidently say I found the one! She went above and beyond to order a detachable train that wasn't in there store as well as help me customize my dress exactly how I wanted. Even after saying yes to the dress, she made sure I was 100% in love with the dress, as to make sure I didn't feel I had to rush into a decision. I loved her so much that I even sent my 2 sisters there and one of them found her dress right on the spot. I am so trilled I was able to have the experience every bride deserves and I can't wait for my dress to come in to try it on again! A million thank yous!
Reviewed On 2/08/2021 by Jessica M
The moment we walked into Julie Allen Bridals I knew it was the place I would find my dress. There was an overwhelming feeling of comfort and calmness that made us feel so welcomed. My consultant Jessica was extremely upbeat and friendly from...
the second I met her. She was very attentive and made sure she understood exactly what I was looking for (style and budget wise) before putting me into any gowns. Jessica also made it a point that my opinion be heard before my family's, which really helped me express my true feelings about each dress I tried on. I am extremely grateful for her patience and kindness. She made me feel like the most important person in the shop that day and helped me find my dream dress. I never felt rushed or pushed, even when the ladies, including the owner Melanie, stayed past closing time so a few of my bridesmaids could browse/try-on dresses. I can not wait for my dress to come in and to continue working with them! I would highly recommend making an appointment. You will not be disappointed!
Reviewed On 10/31/2020 by Lorrie J
We instantly fell in love with the staff and the dress. We were treated like we were the most important people in the world. This is your one stop, no stress location for all your dresses!
Reviewed On 10/19/2020 by Tierney K
The one and only salon I had to go to to find the PERFECT dress. Everyone was so incredibly friendly and helpful, I felt super heard and understood in what I was looking for. Loved the ladies here and wish I could go back and do it all again! H...
aha
Reviewed On 10/08/2020 by Wendy P
This place was recommended to me by a friend who got her gown there. It the was the first and ONLY bridal shop I went to. I was lucky enough to find the dress I wore to my wedding, after not having any clue as to what I was looking for. They we...
re able to pull out different styles for me, and I ended up finding the dress I never knew I wanted. I have never felt more beautiful - the staff at Julie Allen Bridals made that happen. Mel, the owner, is the best and really puts her heart into her business by taking care of her customers, especially in this crazy time. Kassie was my seamstress and really did a wonderful job! I could not have been more happy to be a Julie Allen Bridals Bride.
Reviewed On 10/08/2020 by Brianna F
We had the PERFECT experience at Julie Allen Bridals! Where do I even begin?? They made me feel right at home and comfortable right from the start. Their representatives are SO helpful and truly helped me figure out what style dress would look ...
good for my body type and brought me dresses versus me aimlessly looking around at hundreds of dresses. My dress came in with a minor defect that they were upfront and honest about & were willing to do anything it took to fix it even if it meant having a new dress made. Honesty goes a long way with me so that meant the world to me. They made me feel so at ease even with having a “covid” wedding. They called to check up on me, and were super flexible with my crazy work schedule to fit in fittings and alterations. I will absolutely be recommending them to everyone! Thank you so much!
Reviewed On 10/03/2020 by Julia G
I fell in love with my dress but was told it didn’t come in my bust size. I was referred to JulieAllen Bridal who not only special ordered my dress in my size from Italy but kept the shop open for me to get there. The delivery was delayed becau...
se of the pandemic but they called me to check in and see how planning was going, worked with my schedule and were just so excited for me. I am so great full!
Reviewed On 10/02/2020 by Lauren G
Julie Allen Bridals was amazing ESPECIALLY towards their COVID brides. My wedding was supposed to be in May, and Melanie called me herself in March to check in on me, ask if I had a new wedding date, and reassured me my gown would be safe until...
I was ready to wear it. (Some major bridal salons were NOT as kind) After two more postponements in July and August, I finally got to wear my picture perfect twirl-tastic gown in September! My consultant Jessica was the one who selected it for me, and she couldn’t have found a more “me” gown. Kassie did an amazing job fitting it to my 5’1 stature, and gave me a gorgeous bustle that was easy to do, held up through dancing all night, and didn’t make my butt look square! My mom is also a Julie Allen bride, having gotten married almost 40 years to the day before my own wedding. It’s no wonder JAB has been in business as long as they have when you experience how welcoming they make you feel. I also got my bridesmaids dresses there. They were #levkoff and the price was comparable if not cheaper than online retailers, with very good quality and gorgeous fabric colors that held up against wrinkles.
Reviewed On 9/27/2020 by Patti K
This is a family run business that makes you feel like you are one of the family. Melanie and her staff truly make dreams come true. They listen, they suggest and they will make it happen and make your dreams come true! My daughter and I were t...
reated as though she most important bride ever! They just keep bringing gowns we never felt pressured or rushed. And then “the moment”!Covid May have caused stress and time constraints but they were the calm and made Dreams some true.. finding the one dress and searching the country to get the dress that had just been discontinued! They also helped me find the perfect MOB dress. Alterations were professionally handled appropriately priced! They truly made what could have been a more stressful experience..enjoyable and positive. I can’t thank them enough...
Reviewed On 9/25/2020 by Denise M
I had an absolutely amazing experience shopping for my wedding dress at Julie Allen. I went in for my first appointment and tried on a wide range of dresses and thought I found the one I loved. When I came back for my second appointment I had...
completely changed my mind. Lauren rolled with it and helped me find the perfect dress for my wedding!
Reviewed On 8/12/2020 by Julia T
My family and I had a wonderful time shopping for my wedding gown here. All of the staff, including the owner and daughter were extremely warm, inviting and attentive. They helped me to find the dress of my dreams and I cannot be happier. They ...
were easy going and really helped us to feel welcome in the shop. I highly recommend for any bride looking for a really personal and easy going experience and somewhere that really cares about you as a bride. I'm so thankful I chose them and I look forward to continuing to work with them as I come back for fittings leading up to my special day! I feel confident in my choice and I know I will look amazing on my day thanks to these women.
Reviewed On 7/14/2020 by Lynn K
Thank goodness for Melanie and her wonderful team!! I only went to one store and I’m so glad because I found my dress the first day I went shopping. Jen was so patient with me and was able to help me find the perfect dress for my wedding by the...
water. Fast forward and it’s July during Covid19. My fiancé are making the tough decision to postpone until next year for the party celebration and elope next month. Hence I needed a simple Summer elopement dress that Jen found for me today. What a lifesaver. I feel so lucky that her and Melanie came through to make my decision to do two events. A now I will feel special and beautiful and each one. Thank you so much!!!
Reviewed On 7/06/2020 by Melissa J
I purchased my dress from Julie Allen Bridals in August of 2019 for my July 2020 wedding and I could not have asked for a better experience. I felt that the consultants that I worked with truly cared about helping me find the perfect dress and...
listened to anything feedback I had as I tried dresses on. They were very respectful of my budget and did not show me anything that was too expensive for me to be able to buy. The staff could not have been more wonderful. It was evident that every person who worked there loves what they do. As it came time to begin alterations, COVID 19 hit. Once they reopened, they took the precautions necessary to keep clients feeling safe. They also made sure that my dress was completely perfect on time. I never was nervous about going into the salon. Julie Allen is an example of what makes family owned small businesses so great. Thank you for helping me feel confident and beautiful on my big day!
Reviewed On 6/12/2020 by Heather G
I found the perfect dress for my wedding day at Julie Allen’s Bridal! Even during these crazy times, having to wear a mask they made myself, my mom and sister feel very comfortable. She nailed the style I was looking for and I couldn’t have bee...
n happier with my overall experience. The best part of it all, I said Yes to my dress!!
Reviewed On 6/02/2020 by Kaity C
I found my dress at Julie Allen Bridals and I am so happy with my experience! Jessica was my consultant and she was so great at listening to what I initially thought I was looking for then adapting the styles she pulled until she put me in my d...
ream dress! The dress is perfect and so flattering! It was wonderful to have one of the talented seamstresses come visit and advise on how she could bustle the dress to highlight the beautiful buttons down the back. The icing on the cake was the unbelievable cathedral length veil that will finish off my entire look. I am so happy I scheduled an appointment with Julie Allen, now I just have to wait 10 months to wear my dress!
Reviewed On 5/29/2020 by dominique c
The staff at Julie Allen Bridal is AAAHHHMAZING!!! I can't thank them enough for all their help with finding me and my mother in law dresses. I'd gone to several other stores before coming across their shop and later learning my mother in law h...
ad purchased her gown from Miss Allen 35 years before. Every other bridal store pretty much disregarded me or offered me little to no help and I was getting discouraged. I wasn't the average customer - I wanted a specific type of gown / look and it had to be black! Not to mention we had time constraints to make our Halloween 2020 wedding date. They were able to give me multiple choices that fit my budget and worked to find something I was over the moon for. They truly went above and beyond to find something I absolutely loved and were generous enough to wave the rush fee for me which is incredibly generous considering they're a small shop that went through months of closure because of the virus. They really care about the customers and it shows. I also want to mention that I was impressed with how well run they are given the current pandemic. Most shops are running around like chickens with their heads cut off, are refusing to open or have such stringent measure that its nearly pointless to even attempt to gown shop. Given all of the COVID 19 restrictions and limitations the staff is able to maintain an extremely clean and sanitary environment while still providing exceptional service. Ill recommend them to anyone and everyone looking for a bridal or special occasion gown.
Reviewed On 5/02/2020 by Melissa D
I purchased my wedding gown and veil at Julie Allen Bridals and I cannot recommend them enough! I was a very stressed about picking my gown, as I have a scar in the middle of my chest that I wanted covered. The majority of gowns have a sweeth...
eart neckline these days so it was very difficult for me to find a gown to my taste. I ended up going to 13 different bridal stores in southwest Connecticut as well as New York City. I tried on over 150 gowns over the course of a couple months. I saw it all! I had some very bad experiences at other stores. Several stores had me try on dresses outside my budget without telling me beforehand. Many had very pushy saleswomen and trying to sell me hideous, expensive gowns and a few made some very inappropriate comments about my weight that were completely uncalled for! Julie Allen Bridal’s saleswomen were all very professional, informative, and not too pushy. Ultimately, I ended up initially finding my gown (Allure Bridal 9422) in New York City at Kleinfeld Bridal. It was the perfect detailed lace gown, with a scalloped train, a hint of pink lining, and a delicate illusion neckline that gave me the scar coverage I needed without looking too conservative. The price was definitely jacked up and the alterations costs were outrageous at Kleinfeld, not to mention my visit was rushed and factory-like. So I reached out to smaller stores closer to my hometown to see if they had the same dress available. Julie Allen Bridals did not have the gown available for my initial try on, but I was able to try on other gorgeous gowns that were all within my price range. At my second visit with my family, they were able to borrow the gown I wanted from another store. I appreciated it so much that they went out of their way to have the gown available for my Yes! moment with my loved ones. Not to mention, the gown was several hundred dollars less than at Kleinfeld and they extended a sale for me as my mother was flying in a couple days after their Allure trunk sale, and I did not want to say Yes! without her. It was a perfect moment. I had my gown altered at Julie Allen Bridal as well. The woman who did the alterations was very kind, she made me feel comfortable, and did fantastic work. The gown was perfectly fitted. I also purchased a veil from them which complemented the gown perfectly. Overall, it was a pleasure working with the women at Julie Allen Bridal and I cannot recommend them more.
Reviewed On 2/01/2020 by Betsy C
The kind, attentive staff is a direct reflection of the owner Melanie. I was there under special circumstances and she went above and beyond, without hesitation, to accommodate our situation. Words cannot say enough how great this boutique is...
!
Reviewed On 1/27/2020 by Julianna W
I bought my wedding dress from Julie Allen in April, and it was an awesome decision! The consultants were incredibly patient and helpful while trying on different styles, and helped me to pick the perfect dress (especially when I was stuck betw...
een 2 stunning gowns). My seamstress, Cassie, has been nothing short of amazing, with last minute changes and appointments. These ladies are experts at what they do, and have already made every experience there wonderful.
Reviewed On 1/16/2020 by Ralaine V
Julie Allen Bridals is the only bridal salon that I’ve been to and I’m so happy that I found my wedding dress on this place. I went to my appointment not sure what I want but definitely have styles that I’m sure I don’t like. Jessica was very h...
elpful and very honest. I almost settled into a dress. I liked the dress but it did not really give that wow factor to me. She seemed to have read me and immediately said that she felt it was not my dress at all and to try some other styles even it was not on my list. I did eventually try a dress picked by my sister and that was it, I found my dream wedding dress! I’m so glad I listened to Jessica and didn't just give up. The following appointments were a breeze and even with making some adjustments on my order. Thank you you ladies for such a wonderful experience. It’s no wonder why you are the best on this field.
Reviewed On 12/28/2019 by Molly F
Julie Allen was the third place I looked at for dresses and I started to wonder if I’d be able to find a dress that had everything I was looking for. Jessica was amazing to work with and so personable with listening to the style I was drawn to ...
and what I didn’t want. We were there for two hours and she was so patient and really listened to what I was saying and how I seemed to feel in each dress which led her to find my absolute dream dress. She also was sensitive and understanding of our price range. The selection is amazing and the dresses are very good quality that other stores didn’t provide. I had a very pleasant and special experience and would highly recommend Julie Allen!
Reviewed On 12/26/2019 by Meghan B
Melanie and her team were wonderful to work with! They helped every step of the way and made sure that my bridal party looked amazing for our wedding.
Reviewed On 11/12/2019 by Annamarie P
After going to a few Bridal Salons...we were frustrated..until we walked into Julie Allen Bridals. Let me start off by saying this Salon is excellent! The staff is amazing and personable! They have a very large selection of bridal gowns...we ...
ended up with all bridal gowns and the Bride’s dress. I was also very lucky to find my gown as well. The selection is unbelievable! I also bought a lovely pant suit for the rehearsal dinner as well. The owner went above and beyond to find a bridal pant suit for my daughter to change into at the wedding! I honestly can not say enough about Julie Allen Bridals! We had so many compliments about my daughters bridal gown! Amazing Bridal Salon!
Reviewed On 11/06/2019 by Meagan F
I had the best experience ever choosing a gown! I found the salon at a bridal show and as a plus size bride every single bridal salon I found I would ask if they had plus size gowns in store to try on, it so happened they were having a plus siz...
ed trunk show for Allure Bridals coming up. I entered the salon on a Saturday during a trunk show and it was true chaos! However it did not take away from how much time was dedicated to my appointment. I was assisted my Melanie and she is truly amazing! She made the whole experience joyful and not stressful at all. I ended up choosing my dress that day and it’s the most beautiful thing I have ever worn!
Reviewed On 11/02/2019 by Alysa T
Julie Allen Bridals has the most beautiful gowns! I went 2 years ago looking for a wedding gown for my wedding for this past October. Jessica helped us out and after trying on a few dresses, I found the perfect one! She put on a veil and the wh...
ole picture came to life. I needed a few fittings after that because I wanted to feel comfortable with my chest area and the staff was so sweet, patient, and understanding about it. Cassie did my alterations and knew exactly what I wanted and knew just what to do so I would feel comfortable and happy in my dress! About a week before my wedding, I wanted to add a small piece onto my dress and felt so bad that I kept going back to Julie Allen’s for all of these little add-ons. Melanie, the owner sewed the piece on just like that and had it pressed and I was able to bring it home that same day. I love my dress and wish I could wear it again! I can’t wait to get all my pictures back so I can share how beautiful I looked and felt. All of the staff at Julie Allen’s Bridal were so sweet and welcoming, and I truly recommend them to anyone looking for a wedding dress!
Reviewed On 10/30/2019 by Jennifer K
I heard about Julie Allen Bridal’s from a friend who got her dress there and I never planned on buying my dress there or even saying yes the day, I went. I just planned to go look at the dresses and rly find the style I really loved. The first ...
dress I tried on was nothing like what I visioned so I took it off and explained what I was thinking and The women who helped me find my dress went in the back and I remembered looking at it on the hanger and saying “idk if I’m gonna like this one”. As soon as I put it on I didn’t want to take it off! I literally started to cry and that’s when I just knew it was the dress! I ended up saying yes to the dress that day! It was literally the dress I imagined and more! The staff there was amazing from the beginning stages all the way until you pick your dress up a few days before the big day! I got so many compliments on my dress and it succeeded my expectations of any bridal gown I ever pictured myself wearing on my special day! I want to thank everyone at Julie Allen Bridal’s for a wonderful experience and the alterations women is such a sweetheart as well and I will be recommending Julie Allen Bridal’s to all future brides!! Thank you for helping in such a big way to make this special day in our lives even more special by making me look beautiful in an absolutely gorgeous gown! Thank You again! XOs
Reviewed On 10/26/2019 by Dana L
From the minute I walked in to the minute I left, everyone at Julie Allen Bridals made me feel right at home. They were attentive and professional. I went for my appointment last November during an Allure trunk sale and the dresses were so beau...
tiful! I went in with one look in mind and left with a dress I didn’t think I would wear on my wedding day. I was so in love with my decision, all thanks to the Julie allen bridal team for making me feel amazing in my own skin. They helped me find the perfect veil to show off the right parts of my dress too. I couldn’t be happier! Thank you!!
Reviewed On 10/26/2019 by Kelsey R
The ladies at Julie Allen Bridals took me in for a last-minute appointment during an Allure trunk show, as I had seen the dress on their Facebook page and was eager to view it in person. They made me feel like a princess while I tried on my per...
fect gown and were extremely flexible every step of the way. Cassi did a fabulous job with the very significant alterations I needed and made me feel beautiful on my wedding day. I can't thank them all enough!
Reviewed On 10/25/2019 by LEISA C
I will never forget the 1st time I walked into Julie Allen Bridals. It was the first bridal salon I had made an appointment at and I never made one anywhere else. After sharing my story of a 100+ lb weight loss with Melanie and giving her an ...
idea of my taste and style, I left it in her hands. She brought me 12 dresses (3 at a time). Of the first 9, I liked 2. Then came #10....the first strapless (I didn’t want strapless). Melanie told me to trust her, it was a different cut of dress that we hadn’t tried and it would give us an idea on if that style would work for my body. That was it! That strapless that I swore I didn’t want was my dress. It was made for me - sample size fit me like a glove and I didn’t see anything but perfection when I looked in the mirror. When she added the veil, the tears came. 7 months later when I walked down the aisle feeling like the most beautiful girl on earth, I smiled thinking about how Melanie knew me better than I knew myself after only knowing me for 1 hour. This salon and the ladies in it are amazing and I cannot thank them enough for making me feel so beautiful!
Reviewed On 10/20/2019 by Tammy P
I already had a dress that I loved when I walked into Julie Allen Bridals last January to find a reception dress. I hadn't had the "my dress emotional moment" and was skeptical that it even existed. As a plus-size bride, I felt like any dress t...
hat looked halfway decent would be the best that I could do. I messaged ahead to Lauren to let her know what type of dress I was looking for and my size and to ask if they had dresses like that for me. She was so amazing and when I arrived at my appointment that evening, she had already pulled dresses that she thought I might like. After trying on several that were beautiful and suitable for what I needed, there was one dress that was not quite my style. My bridal consultant pushed me to try it on anyway. When I turned around and looked in the mirror, I burst into tears because I knew that this was my dress. I had a few problems though. I already had a dress. This dress was definitely out of my budget. The dress didn't have sleeves. Melanie came over and solved all of my issues. She figured out a way to get the dress into my budget and assured me that they could order the lace and tulle so that sleeves could be made. I knew right then that this was perfect. Julie Allen Bridals - Melanie, Lauren, the staff, and my seamstress were incredible and made me feel special and beautiful every step of the way. In the end, my customized dress was absolutely stunning and on my wedding day, made my husband cry when he saw me. I cannot possibly imagine that I ever would have found my perfect dress anywhere other than Julie Allen Bridals and I strongly encourage other brides-to-be to look for their perfect dress there. You will not be sorry. Thank you Melanie - and your entire staff- for everything that you did.
Reviewed On 10/17/2019 by Krista M
I can not say enough wonderful things about Julie Allen Bridals! From my first bridal appointment to my last fitting, I received white glove service. Lois assisted me in picking out my dress and I couldn't be happier with how it turned out. Yup...
a took care of me every step of the way during my fitting appointments. She was so kind and truly wanted my dress to be perfect for me. I highly recommend Julie Allen Bridals! You won't be disappointed with the quality of their service and attention to detail.
Reviewed On 10/11/2019 by Rajene J
After going to 3 other bridal salons and trying on so many dresses, I explained to Melanie what I was looking for and what I liked most from the ones I already tried and she came back with the MOST PERFECT DRESS! And she found the most perfect ...
veil!!! The whole experience was amazing, she even let me go outside to see how the dress would look in the sun since I had an outdoor wedding! I absolutely adored them!
Reviewed On 10/08/2019 by Olivia L
Melanie, Lauren, Angela, and the entire team were amazing! The process was seamless and they make you feel like family every time you’re there. They helped me create a custom wedding dress on a budget (we added sleeves and a belt). They careful...
ly listened to my vision, had me try on a bunch of styles, and offered professional and thoughtful advice which landed me with the perfect dress for my big day. They also offer in-house tailoring which makes the experience stress free. I highly recommend Julie Allen Bridals.
Reviewed On 9/15/2019 by Jessica K
I had a great experience at Julie Allen. My consultant did an amazing job helping me pick out my wedding dress.
Reviewed On 9/10/2019 by Brianne E
The team at Julie Allen Bridals was absolutely amazing! I had to do most of my dress shopping solo as I am from out of town but they truly made me feel like I was shopping with family...even when I was a bit indecisive! Jess who worked with me ...
one-on-one helped to make the process fun and easy, she listened to what I wanted and pulled out several options. They have several trunk shows, lots of gorgeous gowns and awesome customer service!
Reviewed On 9/07/2019 by Jaime C
I had such a wonderful experience working with Julie Allen Bridal and it resulted in me getting married in the dress of my dreams! Before my appointment at Julie Allen, I was feeling discouraged after unsuccessful searches at 4 other bridal sal...
ons and a little stressed cause I was cutting it close on time I fell in love with a dress right away at Julie Allen and was obsessed with everything about it except for the neckline. I worried that come wedding day I might not feel comfortable in it and started second guessing my decision. Lucky for me, Lauren came to the rescue. Lauren is brilliant and kind. She eased my mind with an idea to merge the dress with another one, so I could have this dress I was so excited about with a neckline that I was completely comfortable with. Lauren and the designer went above and beyond to make that happen for me and did it within a time frame I know was less than ideal. I trusted Lauren’s vision and their ability to bring it to life. I was absolutely THRILLED with how it turned out. From that first appointment to the day I picked up the dress, I had a positive experience each time I walked into their bridal salon. I can’t say enough about the entire Julie Allen team (Lauren, Angela, Allure & everyone else that helped me). I’m so grateful!
Reviewed On 9/04/2019 by Lauren D
Honestly the worst experience I have ever had. The only reason they even get one star out of me is because the seamstress was so wonderful that it almost made up for the lack of competence in the staff at the actual shop. Our first experience t...
here, I purchased my bridal gown and all four of my bridesmaids dresses from them. The woman who sold the dress was pleasant enough. She made a comment about how beautiful my blush dress looked with my skin tone. That’s just about where the positivity stopped. She tried to have us rush the dress (it was February when we ordered, wedding was September 1). She ended up telling me she secured the last one due in for mid May. The dress didn’t come in until the 21st of June. When it finally came in, I went in for alterations. I got the dress on and asked if it was the same color as the sample I had originally tried on. They no longer had the sample in stock so we couldn’t compare, however, they assured me the dress didn’t come in the color I was expecting, even though we had a 20 min conversation with their sales woman about the color of the dress when I initially purchased it. I got over this because of time constraints, since the first one took over 6 months to come in, but was visibly unhappy. I made my second appt for alterations and the seamstress asked if my bridesmaid or mother could come with me to the second appointment to learn how to bustle the dress. A few weeks go by and my second appointment day comes around. I had explained to them I was taking a new job so I would have to take the day off to make the appointment work. My mom lives two hours away and drove there to meet me this day so she could learn to bustle the dress and get me out of all the buttons. We walk in and not only did they not have my appointment written down, but the dress wasn’t in the building. It was at the seamstresses home. I finally agreed to go to her house to finish the alterations the following Saturday (2 weeks before the wedding). I show up to her house on a Saturday morning and walk in while she’s profusely apologizing for the mistake the office had made with my appointment. She tells me she had woken up at 4 am to finish my dress. When she asked me to put the dress on and I responded with “sure where is it” she points to a dress on the mannequin that was not mine. They had informed her of the wrong name and she altered the wrong dress. I had to come back to her house a second time to get my dress and not only that, but all they did was not charge me for alterations. It got to me in one piece which is really all that matters, but bottom line is- you’re dealing with a stressful and time sensitive, expensive and massively important event in a woman’s life, take the time to have some pride in the details and customer service because all this was unnecessary added stress to my otherwise pretty well organized day. Also, if you have 4 interactions with someone and they leave unhappy 3 times, you should probably do some things differently.
Reviewed On 8/02/2019 by Kristen M
Had a very positive experience with getting my wedding dress from Julie Allen Bridals. Many people I know had gotten their wedding dress from there (including my mom many years ago), and I was hoping I would find “the one” there as well and I ...
did! My Allure dress was absolutely beautiful and exactly what I imagined myself walking down the aisle in. The staff was kind, helpful, and accomodating, and the seamstress (Kassi) did an amazing job with the minor alterations I wanted, and the bustle she did for my dress was perfect!
Reviewed On 7/17/2019 by Jamie B
I had a great experience a Julie Allen when planning my 2016 wedding. The staff was friendly, they had an amazing selection of gowns, and the alterations were great. My dressed required an additional hook to pull down my bra strap so it would ...
not show with my backless gown. Due to my bust size, cups were not an option. During my last fitting, everything looked perfect and the dress fit beatifully! My heart was broken when on my wedding day my dress did not have the hook. I have no idea how it was removed between my final fitting 1 week prior and the day of the wedding. When I picked up my gown I was given strict instructions not to open the bag or touch the gown until I'm ready to put it on due to the steaming. I wish I had taken a peak because I was very upset on my wedding day. In my wedding pictures my bra is visible and many of the are pictures ruined. I was not able to do some of the first look pictures and the ones we have look ridiculous. I will not share them with any family or friends. Although I had a good experience prior to my wedding day, I do not recommend this shop to friends who tell me they are looking for wedding gowns.
Reviewed On 6/30/2019 by Becky F
Hands down the best experience in a bridal salon I have had looking for my dress. Everyone is very nice there. Being a very indecisive person made picking my dress difficult for me. I tried on many dresses and they never once gave up on trying ...
to find the one! Highly recommended!
Reviewed On 6/25/2019 by Kaitlyn C
Absolutely the best!
Reviewed On 5/30/2019 by Nicole M
I was not having the best experience dress shopping. I am petite so all the sample sizes were swimming on me and I just couldn't visualize it! The moment everyone says you get, the aw ha moment and I was getting discouraged. Until my sister jum...
ped in, she had gotten her bridesmaid dresses here and called to make an apt with the manager. I wanted someone knowledgeable and that is exactly what she was. I explained what I wanted in my dress and Julie Allen Bridal didn't stop until they found what I was looking for. I said one more dress and when I put it on and walked out for my mom and sister to see, my mom immediately started tearing up and I knew this was it! A truly great experience all around! Thank you Julie Allen Bridal!
Response from the Vendor on 05/30/2019
Thank you so much for your review!
Reviewed On 5/29/2019 by Guest U
I found the most beautiful dress, my dream wedding dress, at Julie Allen. My mother and all my aunts got their wedding dresses their 35+ years ago, so my mother was so excited for me to search for mine at the same location. Stacey, a sales assi...
stant, helped us and was absolutely wonderful. As Julie Allen was my first dress shop, and I hadn’t even selected a venue yet, I had no idea what type of dress or style I wanted. Stacey was extremely patient in explaining the varieties of dresses and allowing me to try on multiple types as I tried to decide what I was looking for. My second visit at Julie Allen I request Stacey again because she was so amazing. During this visit she helped me to find “the one” and while she later stated that she could tell by the look on my face that I loved the dress, she never once pressured me to make a decision. The owner, however, came in and told me if I bought the dress that day, and only that day, I could have a 15-20% discount. I ordered the dress, so happy to have my dream dress. When it came in and I went for my first fitting, the dress was too tight and too short. The owner, who had measured me herself stated that I gained weight (I have been the same weight for the last 5 years and tend not to fluctuate…. If anything, I lost weight during my engagement) and did not mention anything about the length being too short. Over several visits the outsourced seamstress (who was also fantastic) did the best she could to address the length. The seamstress ended up adding an additional layer of lace to the bottom. This made the length more acceptable, however, it was visible that the additional lace was added and not part of the original dress. During my billing for the alternations, I was shocked to learn that I owed hundreds of dollars for the work that was done. The seamstress was independent versus working for the actual boutique. If I protested the amount to her, she would unfairly be losing money for the work she did. Instead, I had thought that the boutique would pay her for the work she did as it was their fault the wrong sizes had been ordered. However, I was left to pay for their mistake. I was not offered any discount of compensation (as I hear often times a boutique may throw in a veil or jewelry for any issues). During my wedding the bottom of my dress was stepped on (as it often is), and it tore the additional lace, leaving me with a piece of hanging lace, which I eventually cut so the 2 feet would not be dragging, and therefore an uneven dress bottom and again, a dress which was too short. While the dress was beautiful, the boutique and staff were a nightmare to work with. I would highly recommend avoiding actually ordering and/or working with this boutique.
Response from the Vendor on 05/30/2019
Dear Cassandra (and even though this is posted anonymously, this story only matches one bride we’ve worked with in the past several years), Thank you for all the positive comments regarding your shopping experience and working with our seamstr...
ess. We do love having Stacey as our consultant. We were happy to offer you 15% off the total price of your gown, saving you over $300, to bring the gown back into your price range. It’s nice we can have that flexibility with some of our designers, as we can’t do that for all the lines that we carry. Please keep that in mind when you’re claiming you never got anything from us. We’d like to clarify a few points in your review. When you mention the seamstress ended up using additional lace to lengthen your gown, you never mentioned that we completely trashed our sample gown to lengthen your dress. A gown that we offered here for $2250 was destroyed so we could make your alterations right. The reason your dress was too short is you were measured for one heel height and you decided on a shoe that was too tall for your dress. Additionally, you were never charged any additional amount, you paid the standard amount of alterations that you would have paid for any normal amount of work, so that is an unfair statement to say. The alterations were the normal $395, which is what we tell all of our brides they will be at the time of purchase. We’re sorry that you feel the need to leave such a negative review 11 months after your wedding is over. You never gave us the impression that you were upset with us. You even brought your gown back to us for cleaning and preservation after your wedding was over. We wish you the best in your married life.
Reviewed On 5/29/2019 by Emily F
I found Julie Allen Bridal while looking for a dress for my 5/3/19 wedding. I had originally been looking for shops that would have a specific brand with which I had fallen in love (from pictures), and they carried that line, as well as plus s...
izes. I had feared that I’d never be able to find a decent dress at my weight, so even going into what should have been an amazing day, I didn’t have that much hope. But as soon as I got to the shop, Melanie asked me all about what I was looking for, brought me out a dress from the line I liked, but also recommended something from another line that she’s had good luck with. She reassured me, and spent time finding good options for me. When I put on THE dress, everyone in the shop was so kind, and I really felt like they were genuinely happy for me, this person they’d just met. That feeling continued through each visit to the shop. The tailoring was perfect, and they made sure to add a little bit of extra lace to make absolutely certain that my dress complied with the strict guidelines of the cathedral where we got married, based on some discussion. All through the process, they made me feel beautiful. I love my dress, and I highly recommend Julie Allen Bridal for the quality, the selection, and the friendly team.
Reviewed On 5/27/2019 by Alexa V
I have always wanted to buy my wedding dress from Julie Allen. My Mom, my aunt, my sister, and my sister-in-law, not to mention many friends, have bought their dresses from them, so I was hopeful that I would have luck finding my dress here, as...
well. As it turns out, my dress was the third one I tried on. It was so beautiful, and it made me feel so special...I knew it was the one. But, all of the women in the shop knew ways to make the dress even more my own, and they worked with me to create just what I imagined. They were patient, worked with my budget, and made my dreams come true. I cannot thank them enough for personalizing my experience and making it all effortless!
Reviewed On 4/25/2019 by Brittany R
I am so embarrassed I choose Julie Allen to have my bridesmaids get their dresses from. I should have known to take our business elsewhere the moment we stepped in and we’re met by frazzled unhappy rude workers who pointed to a rack they could ...
pick dresses from and rushed us into a dressing room. When my bridesmaids decided on their dresses - none of which had any help from Julie Allen (no clipping, no making suggestions, no interaction whatsoever) - we flagged down a worker to take our measurements. The worker only measured the girls once and that’s truly where the nightmare began. A few of my bridesmaids received calls that the dresses were in, so the others after not hearing for a few days about their dresses gave Julie Allen a call themselves for a status update on when they could expect theirs too. They were snapped at that Julie Allen doesnt call the bridesmaids when the dresses come in but only the bride. Funny - as the bride I NEVER ONCE heard from Julie Allen after our initial visit. When the dresses came in three out of five were completely the wrong size - two were way too big, and one was way too small. The workers at Julie Allen were 100% unprofessional with how they handled everything. They decided to fat shame the girl who they ordered a dress way to small for (remember they only measured her once) letting her know that everyone gains weight after the holidays and that she should probably cut down on the eating. They made her buy extra fabric and when she went to go re-pick up the dress with the extra fabric to be added in with a seamstress - they “lost it” and the interesting part is when they “found it” a few weeks later it was too big on her. As a business who serves primarily women, I would expect a little more compassion. Buying a dress is stressful and hard enough on a day where one wants to look their best and I can confidently say - Julie Allen does nothing more but make buying a dress stressful, unappealing, and hard. If you’re a bride who wants their bridesmaids to have a pleasant experience and not have to stress about them being taken care of - Julie Allen is not the dress shop for you.
Reviewed On 4/22/2019 by Christine B
Julie Allen Bridals is a MUST for all brides! The moment you walk in the door you are welcomed by the most caring and patient team. Living in NYC I visited many dress stores, feeling overwhelmed and pressured throughout the 30 minute rushed app...
ointments. If you want a stress-free and FUN dress shopping experience, there is no better place than Julie Allen Bridals. They truly make you feel right at home and I am so happy that I purchased my dream wedding dress through them!
Reviewed On 2/06/2019 by Rachel F
I had such a phenomenal experience with Jessica at Julie Allen Bridal. I was coming to her after having a dress I loved from another store end up not working out. I was definitely feeling a little discouraged, but Jessica was a dream and picked...
out dresses that were exactly what I was picturing. I had a bad experience at a previous store where I was mis-measured and my concerns were ignored. I felt the complete opposite at Julie Allen and Jessica listened to my concerns about being bigger busted and made me feel so confident about working with her. When I put on my dress, I knew immediately and I had such a different feeling than when I had on the other dresses. My overall experience was wonderful and I can’t reccommend them enough! Thank you for really making me feel like a bride!!!
Reviewed On 1/22/2019 by Aileen C
Went during the Allure trunk show and while it was super busy, I felt like the only bride there! It took a bit of an adjustment to realize I would be changing in front of my family, not having the big reveal moment, but I got over it pretty qui...
ck. Jessica was amazing and had the dress I had called about plus a few others to start the process. She was very patient as I realized I had no idea what I was looking for and tried on quite a few! I also had my daughter with me who hadn’t ever seen me in a wedding dress and of course had a princess dress idea in her mind. In the end it was a choice between 2 dresses and Jessica offered for me to go out into the natural light. It was fun to try both dresses on, & get feedback from others and my family. With the support of I think almost everyone that worked there, I selected the perfect dress and accessory. They all were so kind and supportive, I felt super comfortable not being the one who fit into most sample sizes! Highly recommend! Great selection!
Reviewed On 11/24/2018 by Julia M
I made an appointment for my bridesmaids here and would not recommend this salon for this purpose. From the second we walked in it was clear it was over booked and under staffed. Despite making an appointment nearly two months ago, we did not ...
have anyone to help us with suggestions or styles other than handing us a book of swatches to look through. It was hectic and not a good experience. We left and no one was around to even ask if we found what we were looking for. Would not recommend or return.
Response from the Vendor on 11/24/2018
Hi Julia, I just wanted to apologize for your experience today. You are right, it was very hectic and busy today due to it being a holiday weekend and we didn’t have a full staff because some of our staff was visiting family for the holiday. We...
were doing the best we could, but some appointments ran over, causing a back up around the time you were in. This weekend was an exception to how our store normally runs. Again, we’re so sorry. Best, Lauren
Reviewed On 11/04/2018 by Lauryn J
Julie Allen bridal is the absolute best!!! I had the most amazing experience with them. They were very knowledgeable, helpful, as well as friendly and accommodating! My dress is absolutely beautiful and I wish I could wear it all over again!
Reviewed On 10/28/2018 by Stephanie R
Ok. I CANNOT even begin to tell you how amazing every single person working at this salon is. I had the most amazing experience from the time I walked in. I couldn’t verbalize what I wanted (since I really didn’t have a clue). They were fantas...
tic and patient helping me figure out what I wanted. I fell in love with a dress, and when I asked for a belt and vail, they knew exactly what to pick to complete my look. One of my bridesmaids wanted to change the top portion of her dress. The seamstress did a knock out beautiful job. Everyone was so impressed, it honestly looked like that’s how the dress was meant to be. Which they managed to do 2 weeks before our ceremony. (We got married 10/27/18). They took the time to get to know me, my bridal party. When I walked in they knew me by name. They knew my bridesmaids, my flower girls, and my godmother all by name. You want an intimate, personalized experience? Go to Julie Allen’s. That’s what you’ll get and more.
Reviewed On 10/22/2018 by Emily A
I had such a great experience with my mom and sister this past weekend. We worked with Robin. I cannot thank her enough for getting to know me and pulling a perfect dress for me. So grateful! I also was able to choose my bridesmaids dress optio...
ns as well all in one appointment. Very accommodating and knowledgeable!
Reviewed On 10/21/2018 by Amanda N
I couldn’t have used a better bridal shop for my wedding dress. I went in with my mind made up on color and style and left with the most gorgeous dress ever!! The staff at this shop looked at me and knew right away what kind of dress would be p...
erfect for me. It was nothing I would have ever thought of but fell in love instantly!! They were all so friendly and caring! I highly recommend Julie Allen’s for anyone looking for their dream dress!!!!
Reviewed On 10/20/2018 by Stephanie P
I can’t say enough good things about Melanie, Jess and the rest of the Julie Allen team. I probably would have gotten married in jeans if it wasn’t for them. I found them after getting discouraged and frustrated at one of the big bridal stores....
I tried on 16 dresses there and didn’t like a single one. Walking into Julie Allen the atmosphere was so different. Dispute being busy Jess greeted me right away, talked with me and my mom about what we had in mind (which we had no clue) and then brought out 5 dresses for me to try on. The second dress I tried on is the one that I wore on my wedding day. I am not a skinny girl and was really anxious about trying on dresses. They have dresses for bigger girl, it put me so at ease to be trying on a dress in my size and to find something so flattering (I didn’t even have to wear spanxx) My mom also found her mother of the bride dress with them. Our entire family loves them my cousin is getting married next and just found and ordered her gown there too. They really go above and beyond to make you feel like part of the family. I am beyond grateful to have found them!
Reviewed On 10/20/2018 by Rebecca S
I cannot thank Julie Allen enough for my bridal gown and bridesmaid dresses. They were so accommodating and welcoming. Lauren and the rest of the girls are wonderful. Lauren went out of her way to get something extra for my dress. My dress fi...
t like a glove and I would recommend them to anyone looking for their wedding dress.
Reviewed On 10/20/2018 by Jessica B
Melanie , the owner, is fantastic to work with! She went above and beyond to help my daughter find her dream dress! Her patience, knowledge, and honesty made my daughter’s wedding dress shopping experience a pleasant one. Melanie knew and under...
stood what my daughter wanted and went out of her way to find the dress. She had a dress that has just been created by the designer shipped to her store especially for my daughter so she could see it. I was so impressed with the entire experience! If you are looking for a wedding gown, go to Julie Allen ! They are the best!!!! You will not be disappointed!
Reviewed On 10/17/2018 by Jenny C
Cruz
Reviewed On 10/15/2018 by Julia F
I live in Norwich, CT and was looking at dresses on theknot app. I loved two from the allure romance collection and called the places where it said the dress would be in the area. All the places around had the collection but not the dresses. Fi...
nally, I called Julie Allen and they had both in the store! I made an appointment to go and when I got there the people were so nice! Not only did I love the dresses, the woman helping me also picked out other beautiful ones that I tried on. To my surprise they were having a sale on the collection and the dresses were so affordable I bought both! (they were so different I fell in love with both of them). I then only went back 3 times (two fittings and to pick them up). the only thing that was a bummer was driving 90 min one way each time but IT WAS WELL WORTH IT. I am so happy and they made me feel like a princess. They were not pushy and even tried to accommodate my budget and schedules. Thank you JAB for making my day perfect!
Reviewed On 10/15/2018 by Kelly A
Such a wonderful place! Their attention to detail, gorgeous dresses and patience is far above all other places! They made me feel like family!
Reviewed On 10/14/2018 by Jennifer C
the team at Julie allen couldn't be more awesome! they did everything and more to make the dress shopping experience as amazing as possible. not only did they find me the style of dress I wanted, they helped me through every moment and emotion ...
of dress shopping. they are truly exceptional people!
Reviewed On 10/14/2018 by Amber W
I grew up passing this salon and dreamed of getting my wedding dress here. I was very excited to book my appointment. I ended up going on Small Business Saturday last year and while it was busy, it did not feel cramped nor did I feel rushed. ...
My consultant, Jessica, was very helpful with suggestions and in trying to match my style and pictures I had brought in. I ended up getting an Allure dress and switching the lining to a different color and it was perfect! Their seamstress, Kassi, is amazing at what she does and helped make this gown fit like a glove. All staff were very kind to us and handled any issues promptly. It was a wonderful experience from trying on dresses to the final pick up. Thank you!!
Reviewed On 10/14/2018 by Emily L
If you want to feel beautiful on your wedding day, go to Julie Allen Bridal! I had the most amazing experience working with Melanie, trying on dresses, and finding my perfect wedding gown. Melanie, the owner, knew exactly which gowns would flat...
ter and look great on me. We told Melanie the budget, which included gown, veil, alterations, and taxes, and she respected that budget and stayed within it. Melanie’s staff, including her daughter Lauren, Liz, and Lois, made me feel like family at every fitting. Even my mother found her perfect mother of the bride dress there. Julie Allen Bridal has selection, style, and reasonable prices! Thank you for everything, Emily Sarin
Reviewed On 10/12/2018 by Ashley D
Ladies, I have SO many good things to say about Julie Allen's. THIS is the place to shop. From the moment I walked in to do my first dress search, Jessica was attentive, and super friendly. I wasn't ready to pull the trigger, and she made sure...
I didn't feel pressured. I went back 2 months later because I wanted to buy a dress from them. (After going to a different shop, where I was literally crying trying on dresses) I walked in to Julie Allens, and Melanie, Jessica, and Lauren were all ready to help! I had a big group of opinionated girls, and they were helpful in reigning them all in. I also had my bridesmaids purchase their dresses here. There was an issue with the manufacturer, and Melanie AND Lauren were on the phone with the company within minutes. They were going to fix the issue come hell or high water, and they did. I highly suggest going to Julie Allens for all of your wedding (dress) needs.
Reviewed On 10/12/2018 by Jenna P
Shopping for my wedding dress at Julie Allen Bridals was the best experience ever! Being on the heavier side, I was nervous and dreading the thought of trying on dresses. I didn’t know what style I wanted or how I would look in it. But after me...
eting Lauren and Liz, all my fears just went away. They were so professional and made me feel so comfortable! They made the experience so much fun! I only tried on 3 dresses before I found The Dress. They listened to my concerns and helped me pick styles that would complement my figure. I felt so beautiful in my dress that I actually cried. I am beyond thankful and grateful for the wonderful Ladies at Julie Allen Bridals for helping me find my dream dress. I would advise every bride to make an appointment with them and get the greatest experience I received. I can not wait to wear my dress on my wedding day!!
Reviewed On 10/11/2018 by Patti S
The ladies at Julie Allen were incredibly helpful from the moment I stepped in to look for my dress, to the moment I left with it 2 days before my wedding. Absolutely great!
Response from the Vendor on 10/11/2018
Thank you for your review and congratulations!
Reviewed On 10/11/2018 by Crystal K
Julie Allen Bridal really helped me when picking out my wedding dress. I had an idea of what I thought would make me feel beautiful in on my special day, but they brought several options for me to try on just to make sure that I have seen ever...
y style out there. The consultants that I worked with would pull out samples that they felt would look nice on my body shape as well. In the end, my dress was stunningly beautiful. It was a bit hit with my husband as well as the guests. Many thanks to the Julie Allen Bridal team! Crystal K.
Reviewed On 10/10/2018 by Kristy A. S
Out of all the planning for our big day, this was the absolute worst experience! Purchased my dress very early, almost a year early, and after it came in the dress didn’t look right. I said something and was told it needed to be altered. After ...
the first round of alterations the dress looked absolutely awful. I was in tears at the sight of it on. Even though the seamstress saw I was crying, she cut my dress!!! Now I was stuck with this horrible looking dress. There was never a mention from anyone about what could be done to make it right and was asked “what was my plan B”! REALLY!!!. I took my dress to another seamstress and she was baffled at what was already done. My bridesmaids had attitude when they picked up their dresses, which was also upsetting. There are plenty of shops out there that would be happy to have your business. Please shop around before going here! They do not seem to appreciate your business and did nothing to make it right. I would never recommend this place to anyone!!
Response from the Vendor on 10/11/2018
Kristy, We are very happy that the knot is available for brides to leave their reviews, whether good or not so good. It can help with brides when they decide where to shop. But, there are always two sides to every story, and that is why we will...
comment on yours. We feel very badly that you are unhappy with your beautiful dress. At your last fitting, your dress fit was excellent. Because you are fuller busted, we needed to make sure that your breasts fir into the cups of the gown. That is why we ordered you two sizes up from our sample. When you tried it on and it was big, we assured you it could come in and that your chest would fit nicely. You were disappointed at the alterations that needed to be done and became anxious over the fit. In between your first and second fitting, you mentioned that you were not going to be happy, and we offered to help you find something you would be happy with, offering you a "plan B'. Our end goal is to make sure our brides feel great in their gown, even if it means switching to a different dress. At your second fitting, the dress was beautiful, but you then became upset over your cleavage showing. Our seamstress tried to work with you and you kept insisting to take the dress off. Melanie came into the room to see if she could help, offering any assistance to help make you feel better. Again, you insisted on taking the dress off and stormed out of the store, slamming the door behind you. The next day, a friend of yours called to discuss what happened. She disclosed to Melanie that you said we didn't care, that we never offered to help, and all we cared about was selling more dresses. All of that could not have been further from the truth. The friend went on to say that you had financial constraints, and that the other friend, who happens to sew, would take a look at your dress. The next day when you called and said you were coming for the dress, you asked how much to bring for the seamstress. Melanie made the decision to waive your alterations charges to help you out. You came and picked up the dress, which was carried out to your car for you, as all our bride's gowns are. At no time was anyone unkind to you, rude to you, or mistreated you. There is nothing in our opinion that we could do to make "right" by you. Your dress is beautiful and it looked lovely on you. We wish you a beautiful wedding and a lifetime of happiness.
Reviewed On 10/08/2018 by Shayla N
Wedding dress shopping can be exciting and intimidating at the same time especially if you have a budget to follow! The girls at Julie Allen made it fun and so easy! Before pulling me into a room they asked me what style I was looking for and w...
hat my budget was. They gave me several options and all under my budget!!! I wasn’t in love with the dresses they showed me at first so they asked me if they could show me one a little over my budget and to be honest It wasn’t much over my budget! Just like that, the first appointment I found the dress of my dreams! The thing that stood out to me the most about my experience was that the girls at Julie Allen took the time to help me and make sure that I found my dream dress. I never felt pressured or rushed! They kept in great contact with me to make sure I was on schedule with all my fitting appointments and made the whole dress shopping experience supper easy! I highly recommend Julie Allen’s!!
Reviewed On 10/05/2018 by Nicole F
I saw Julie Allen Bridal at a bridal show when I first got engaged. I saw a few dresses and thought they were beautiful. When I arrived at my appointment, I was warmly welcomed when I first got there. I wish I remembered her name who helped me ...
but, she was amazing. She picked a few in different style so I can see which one I loved the best. She saw the smile with one dress and picked a few in that style. I was stuck between 2 dresses and narrowed it down to my Chesney by Maggie Sotero dress. Not only did everyone loved it but, my husband teared up when he saw me in it. The process of getting my dress went very smoothly from when it came in to the final alterations. Everyone was great and made this experience one I wont forget. thank you guys for everything and I will tell everyone about you guys!
Reviewed On 10/03/2018 by Lauren C
The Julie Allen Bridal team helped me find the dress of my dreams & completed my look with their adorable accessories! I was eyeing a particular gown by Maggie Sottero online and I contacted them to see if they had this dress in store. It turne...
d out to be one of the new dresses on way to their shop! When I arrived for my appointment, they were so warm, helpful, and fun. I truly enjoyed my experience with them and proud I said yes to the dress at Julie Allen Bridal!! They have a great selection of bridesmaid dresses and dresses for the moms as well! Highly highly recommended.
Reviewed On 10/03/2018 by Angela D
Julie Allen was wonderful to work with! After trying a few different bridal shops and not having much luck, we headed to Julie Allen. It was so nice to be in such a large fitting room where my friends and family could join me. At first I was sk...
eptical because it was the only shop that we visited where I couldn't look through the dresses and choose what to try on. Lisa, our consultant, really listened to what I was looking for. After already having been to a few other stores, I had a long wish list. Each dress that she brought into the fitting room went along with what was on my list. After trying on a handful of dresses, Lisa brought in the winner! The dress was perfect, but Lisa put no pressure on us to make a decision at that moment. She even encouraged us to come back in another day to try it on. Lisa also helped us choose a belt that we actually had made into straps. Everyone thought that the dress naturally came with straps! The owner Margaret was wonderful in helping communicate with the dress designer to make a few changes. With her help, were able to lengthen the train and the underlay of the dress through Allure, the designer. Beyond helping me find my perfect wedding dress, Julie Allen saved the day with our bridesmaid dresses. Originally we ordered dresses through another shop that carried Alfred Angelo. Shortly after we ordered the dresses, the news broke that Alfred Angelo was closed immediately. My bridesmaids and I were absolutely devastated. Luckily, Julie Allen has connections with designer Cristina Wu, and was able to order replica dresses for us. The dresses were identical to the original ones we had ordered and we couldn't have been more happy! I would highly recommend Julie Allen to all friends and family. Their warm caring staff really made the experience so much fun!
Reviewed On 10/03/2018 by Jennifer W
pros- I had my dream wedding dress and my seamstress was amazing. They do not make you use their own seamstresses if you do not want to. Their competition makes you sign a contract to use their own seamstress. My seamstress had to do very minim...
al work because these ladies know what they are doing when it comes to ordering your correct size-VERY important and this is what their competitian struggles with from what I have heard. Cons-I would not have found it at JulieAllen bridals if I didn’t demand to go in their special room of dresses to take a look. It was something that they did not bring out for me to try on. You give them pictures and they bring out similar dresses for you to try on but going to their room of dresses is not something they routinely let everyone do. I think they would get more business if they changed that. There is also limited privacy when you go into a room with only one curtain it is awkward trying a dress on in front of whoever you brought with you.
Reviewed On 9/05/2018 by Samantha A
Great experience from start to finish! I got my dress from Julie Allen Bridals last October and just got married on August 25th. This was the first and only bridal salon I went to which was such a relief! I came into the salon with a basic id...
ea in mind and after showing my consultant a few pictures, they began pulling the most perfect dresses. I came with my mom, my now husband's mom, and my maid of honor. They were able to accommodate everyone with plenty of space while I tried on the gowns. I must have tried on at least 20 dresses and never felt rushed or pressured to keep things moving! The consultants were are very kind and patient. After "saying yes to the dress", Julie Allen's called me when the dress arrived at the store and let me try on the dress and veil, which was great. We then scheduled two fittings before my wedding date, and a final pick-up date. The alterations were quick, easy, and perfect! Everything was an easy and enjoyable experience! Highly recommended! Thank you so much for my most perfect wedding dress!
Reviewed On 8/02/2018 by Emily L
Can’t say enough about Melanie and the crew at Julie Allen. Yes, I had a bridesmaid order a dress last minute, yes a few of them waited for alterations as well. Yes, I even changed my mind about the dress I bought!!! But not once did anyone mak...
e me feel bad. In fact, they went out of their way to make sure everything was absolutely perfect and on time. They were absolutely determined to make sure I was happy for my special day and went above and beyond to make it happen. Great selection, great service and deserving of every star. Thank you Julie Allen!
Reviewed On 7/31/2018 by Lindsay D
Everyone at Julie Allen Bridals is so friendly & sweet. I was able to pick out a beautiful Allure gown there. They were super helpful & knowledgeable. Their seamstress was also super sweet. I highly recommend.
Reviewed On 7/30/2018 by Deanna B
I absolutely loved my bridal gown from Julie Allen. Cassie, the seamstress, was so sweet and helpful during the alteration process. The gown itself (as well as the lace jacket I wore in my church) received so many compliments on my wedding day...
. Highly recommend Julie Allen.
Reviewed On 7/26/2018 by Emily R
I can't say enough about Julie Allen Bridals! I bought my dress in November for my upcoming wedding in August and the process was so easy! It is a one stop shop for purchasing, alterations and pressing. My consultant listened to what I wanted ...
and helped me find my dream dress! The alterations were done professionally and in a timely manner. I am so thrilled I went to Julie Allen Bridal for my dress. I can not wait for my wedding!
Reviewed On 7/26/2018 by Maria A
So my three children all decided to get married within a 15-month period of eachother! My son was married in January, and after a nightmarish experience with my daughter-in-law's dress, we decided to try Julie Allen for my daughter's wedding, w...
hich was in May. The experience was amazing from start to finish. The time, knowledge, and care that the staff bring is invaluable. My daughter was stunning on her wedding day in a dress that suited her to a tee and that was exquisitely fitted. They gave wonderful accessory advice, and even managed to rush-order and alter a gown for ME for my son's wedding, for which I had not yet found a dress! (I won't even tell you how quickly they got the dress for me because I wouldn't want anyone else to do that to them!) All for an amazingly affordable price with (gotta say it) dirt-cheap alterations by one of the best seamstresses I've ever dealt with. The selection is amazing, we never once felt rushed by the staff, and their payment policies were clearly stated from the start and handled most professionally. It was such a pleasurable and stress-free experience that I just booked an appointment for my other daughter, whose wedding is in April. Cannot say enough good things about this shop.
Reviewed On 7/21/2018 by Ashley R
I bought my wedding dress from Julie Allen Bridal and it was a wonderful experience! The staff was very helpful in directing me to pick out the perfect dress. The prices were very comparable to other stores, and they tailor right on site. You a...
re not limited to a certain number of fittings for the tailoring price, and they make sure your dress is perfect! Everyone was timely, professional, and made me feel like the only bride at the salon!
Reviewed On 7/07/2018 by Stephanie J
I was truly in a bind after the first fitting of my wedding dress from another shop when I realized it just wasn’t for me. Only weeks away from my wedding, I was so upset and frantic to find the perfect dress. I combed the internet for days an...
d nights and searched every bridal shop in the state with no luck and not so much help or sympathy for my situation either. When I found a dress online I thought would be the one, I called Julie Allen to see if they carried it. Melody, the owner, happened to pick up my call that day and said she would try to find the dress for me. Less than a hour later I got a call that she found the dress and was having it flown in from Illinois just so I could try it on! I couldn’t believe it! As it was a new dress from the designer’s Spring 2018 collection, it was one of the few samples available in the country, but because of her relationship with the designer she was able to pull some strings and have it sent to Connecticut. Driving to the bridal shop to try it on, I was sweating bullets hoping I would love it and that the sample would fit. The second I tried it on I knew it was the one. The sample fit so perfectly only a few minor alternations were needed! Melody said “if that’s not a moment that was meant to be I don’t know what is!” If it wasn’t for Melody going above and beyond the way she did to track down my perfect dress I don’t know what I would’ve done. I can’t express how happy and grateful I am to her and her staff for pulling it all of so quickly for me!
Reviewed On 6/30/2018 by Marisa f
Julie Allen was our first stop on the wedding gown search. My daughter told her what she wanted-they had the perfect dresses in the style she chose. Melanie then chose something she thought would look nice-it had features my daughter did not w...
ant-and it ended up being perfect. Melanie realized I was shopping out of my comfort zone - she chose a less expensive dress. As the owner of the business I thought it was very generous of her. She also let me know I could make payments. She did all of this without embarrassing me. She has gone above and beyond to accommodate the work schedules of the bridesmaids. One girl is flying in from England and Melanie offered to open the shop on a Sunday to make sure her dress will be taken care of-her seamstress agreed to come in on her day off-she is wonderful and reasonable. I could not be happier with the experience. It was one stop shopping. The staff at Julie Allen do their best to make each bride feel like she is the only one there. It really was a wonderful and painless experience.
Reviewed On 6/28/2018 by Desiree F
I definitely agree with other yelpers saying the staff was quite rude. I drove over 2+ hours every appointment due to me working in Enfield and living in Vernon at the time. With that said, I felt extremely rushed at every appointment. Once I...
actually picked my wedding dress- it was apparent that they did not care about the level of service I received anymore because they already locked me in. One of the staff members was actually really nice though- when the front desk workers were trying to rush me (I was waiting for my mother to arrive) she spoke to them and shut them up which I appreciated. Another kicker was the alterations. Additionally, as soon as I found my dress I knew I did not want the long extravagant train. It just wasn't me. I mentioned my concerns initially and the owner kept stressing that their store is the best because alterations will not exceed $250. So surprise surprise when I said I wanted my train cut down at the first fitting and she said it would cause $395!! I was APPALLED!! I voiced my concerns and the owner "graciously" lowered the price like $50 but still was insane. The only good part of this experience was the seamstress. She was kind and really wanted to make you feel beautiful. She was REAL not fake not rude or anything in between. Honestly she should be working the desk as well cause this store NEEDS a kind, welcoming person. 3 stars because my dress ended up being beautiful (due to the awesome seamstress) but -2 for poor customer service and bad attitudes all around.
Reviewed On 5/04/2018 by Shelley S
I agree with some of the other reviewers on this site that a few of the ladies who work at Julie Allen Bridals are very rude. My wedding dress came in several months early and they insisted that I come in and pay within 2 weeks of the dress ...
coming in even though I live over an hour away and I have a very busy work schedule. The lady was very rude on the phone and I was honestly in tears. They require 80% deposit on wedding gowns which is huge compared to other places. The day I bought my dress, one of the ladies who worked there came over to the register to try to hustle me into purchasing a veil even though I had already told the sales lady I was working with that I wasn't sure and not today. It was a little uncomfortable and I felt very pressured. The only reason I give an extra star is because I thought the tailor did a great job. They have a maximum fee of 300 for standard alterations which I thought was reasonable. The alterations are only done on Tuesdays and Fridays so if you don't live close to the dress shop you'll have to take time off work. I would avoid this place if you have other options. They made the process more stressful, but in the end I was happy with the dress.
Response from the Vendor on 06/05/2018
Hello! I've tried finding your name so I could respond to you personally via phone, but as this was posted anonymously, I'll respond here. I just wanted to say that we're sorry you felt inconvenienced by our alteration schedule and payment syst...
em. We're also sorry that you felt pressured about your veil, that is never our intention and it was likely just an over excited staff member trying to help out out. The reason we ask that you come in within two weeks to try on your gown is that if there is a defect in the fit that we can't detect on arrival, two weeks is the window we have to report any damages with the manufacturer. We take pride in what we do and the service that we offer and I feel terrible that we let you down. If you can please let us know who you are, we'd like to apologize personally. Best, Lauren
Reviewed On 4/28/2018 by Shauna C
I cannot thank the staff at Julie Allen enough for all that they did in helping me choose my wedding dress. I had been pressured into buying a dress that I didn’t love at a different location, and was heartbroken. About 7 months before my weddi...
ng, I made an appointment at Julie Allen to see if they could help. They got me in for an appointment quickly, and could not have been more understanding and sweet. They helped me find my dream dress and veil, as well as the perfect flower girl dress. The seamstress was fantastic, and my dress fit perfectly. Because of the staff, I truly felt like a princess on my wedding day!
Reviewed On 3/24/2018 by Lisa P
I was there today looking for a gown for my sons wedding. Lois was fabulous! So patient and very in tune with my needs. Her suggestions were fabulous and opinions truthful. Although I met their seamstress briefly, she was wonderful as well. She...
knew exactly how to make the dress more comfortable. I ordered my dress and look forward to returning for my fitting. I can truly say this will be the place I bring my daughter for her wedding dress!
Reviewed On 1/26/2018 by Lisa P
I cannot even begin to describe how happy I felt during my entire appointment at Julie Allen's! I was so nervous to go get my gown because I have always had trouble fitting into clothing and feeling comfortable in my own skin. However our cons...
ultant Jessica was the most wonderful person that I could've imagined to have helping me to find the gown of my dreams. She listened to what I had to say and the choices she made to help me were on point and exactly what I was looking for. She made great suggestions for accessories for me to try on and even some of the grounds that I didn't pick out myself that she brought in were beautiful and exactly what I was looking for. The gown that I had gone there to find was there and it was beautiful and I ended up getting it after trying on 10 other dresses. If you're looking for great customer service and a memorable experience go to Julie Allen bridals you won't be disappointed !!!

Contact Info for Julie Allen Bridals

154 S Main St, Newtown, CT
(203) 426-4378
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Meet the Team

meet the owner
Lauren
Manager
Lauren is the third generation in the Julie Allen Bridals family. Together with her mother, Melanie, they continue the legacy that Julie created. She married her high school sweetheart back in 2011 and has one daughter, Madison.

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