About this vendor
LuLumination Creative Collective is a full-service Event Management & Design team nestled in the Blue Ridge Mountains near Charlottesville, Virginia. We proudly serve clients throughout Virginia and travel across the Mid-Atlantic to bring exceptional events to life.
Founded and led by Shannon Jackson, LuLumination blends a strong foundation in Art & Design with decades of hands-on experience in the Food & Beverage industry. This unique combination brings a refined creative vision and a seamless, hospitality-driven approach to every event we produce.
Our team of creative pros are passionate about crafting immersive, unforgettable experiences. Whether you’re beginning with a spark of inspiration or a fully realized concept, we transform ideas into thoughtfully curated celebrations through custom builds, trend-forward design, and intentional details. We believe every event should feel personal, elevated, and truly one-of-a-kind.
Our Services Include:
* Full-Service Event Planning & Design
* Wedding Management
* Custom Event Signage & Stationery Suites
For pricing and package details, please visit www.lulumination.com
.
Currently booking 2026 & 2027 events
Details
Business Attributes
- Woman-owned Business
Destination Weddings
- Destination Wedding Planning
Planning
- A la Carte Wedding Planning
- Budgeting
- Day-Of Coordination
- Destination Wedding Planning
- Full Service Wedding Planning
- RSVP Tracking
Wedding Activities
- Getting Engaged
- Engagement Party
- Rehearsals & Parties
- After Party
- Bridal Shower
- Engagement Party
Awards and Affiliations
Reviews
Your trust is our goal. Our community relies on honest reviews to help you make those big decisions with ease.
5
out of 5.018 reviews
Review photos
Showing slide number 1 out of 6
Hiring Shannon & her team at LuLumination was the best decision we made for our wedding! Shannon truly made the wedding of our dreams become a reality. She went above and beyond, e...
xceeding every expectation we had. Her knowledge, attention to detail, and calm demeanor were invaluable throughout the entire process. We are so thankful we had the opportunity to work with LuLumination Creative Collective!
We could not have asked for a better wedding planner than Shannon at LuLumination for our Fall wedding in Charlottesville, VA. From the very beginning, she was incredibly helpful ...
with selecting vendors, guiding us toward trusted professionals who truly fit our vision, style, and budget. Her advice on affordable stylish decor and rentals was invaluable. Shannon helped us refine our ideas and made thoughtful suggestions that elevated the entire look and feel of the day.
Her communication was always clear and reassuring. Even when she had to deliver less than ideal news, she did so with care and honesty, and she always came prepared with creative alternatives when something we initially envisioned wasn’t possible. That flexibility and problem solving made the planning process far less stressful and helped us feel confident every step of the way.
On the wedding day itself, the LuLu team of assistants were exceptionally kind, organized, and attentive. The gals made sure everything ran smoothly, allowing us and our families to truly relax and enjoy the celebration. Our parents were so impressed with the level of service and how seamlessly the day unfolded.
Our guests are still raving about the entire wedding day experience. The flow of events to the atmosphere and attention to detail were planned to perfection. We are so grateful for Shannon's expertise, calm presence, and genuine care. My husband and I wholeheartedly recommend her to any couple planning a wedding in Charlottesville or beyond.
We hired Shannon for partial planning for our wedding, and our biggest regret is not hiring her sooner in our planning process. I was one of those people that said, “we don’t need ...
a planner, I’m super organized, I love planning, we’ll be fine,” and I was wrong!
We initially met with Shannon to discuss day-of coordination, after which we quickly pivoted to partial planning. There is so much more involved in planning that makes a wedding one of a kind, and a planner with working knowledge of the local vendor scene and a portfolio of successful weddings under her belt is so worth the investment.
Shannon made everything incredibly easy and fun. We’d share half-baked ideas or vague goals, and she would translate them into creative, concrete plans and suggestions. She brought a fresh perspective, endless solutions, and a calm, joyful energy to every conversation. Our wedding ended up being stress-free, deeply personal, and honestly unforgettable thanks in huge part to her.
Even now, two months later, we’re still getting messages from guests saying it was the best wedding they’ve ever been to. That’s Shannon’s magic at work! She kept everything running smoothly behind the scenes while also elevating the entire experience.
What really set Shannon apart was how invested she was in our experience and how much fun she had with us. She wasn’t just checking boxes and yes-manning, but actively planning with us, offering informed suggestions, introducing us to the right vendors, telling us what not to do (!!), setting up surprises, and designing and executing our signage, seating chart, and overall décor. By that time, Shannon knew us, our style, and our likes and wants so well that it was easy enough to just say “hell yeah” to anything she proposed.
I can’t overstate easy and fun this experience was with Shannon. It makes me want to get married all over again just typing this. If you're planning a wedding, especially in the Charlottesville area, do yourself the biggest favor you can and hire her. Her deep knowledge of local vendors (their styles, pricing, strengths, availability, etc.) alone is worth it, and if you want a planner who will actually make the process enjoyable, that planner should be Shannon.
Shannon is an outstanding wedding planner. We worked with her for almost 2 years, planning a wedding that blended 2 cultures (German and Persian) into such an incredible day. From ...
the beginning, planning a wedding can be overwhelming. We didn't even know which venue to pick! Shannon helped us from the get go by taking our ideas and turning them into a vision that she shared with us via mood boards and pinterest pictures. She helped us pick out a venue that would make for an incredible day outside, but also came up with a rain plan. She had incredible vendors that she recommended from photography to DJ to food and flowers. Her expertise and experience as someone who has worked in the field for a long time in a few different roles is absolutely invaluable. It can be very difficult to picture table arrangements, florals, how to sit candles and how many seats to put at a table, etc. We relied on her 100% to guide us through these decisions and could not have made a better choice. Shannon, Paul and I feel so lucky to have had the opportunity to work with you. Thank you so much for everything. If anyone is considering a wedding planner, know that you will be in good hands if you choose her.
Shannon was wonderful to work with. We looked had phone calls with a few coordinators before making our choice - but the choice was clear. I knew she would be great because she ask...
ed specific questions about out wedding and out ideas during our intake call, and asked about considerations for merging our two cultures in the ceremony. She gave the impression that she was not pandering to us during the intake just to get another sale. She shared her personality with us from the start (which we love) so we knew we could trust her to give us real feedback to make the wedding as fun as possible. She made what is supposed to be the most stressful time of the wedding somehow more relaxing. Highly recommend.
Thanks to the hard coordinating work of Shannon in the months leading up to our wedding, and her Lulumination Creative Collective team in the days up to and through, my wife and I ...
lived out our fairytale wedding in which nothing was amiss and the evening felt like my wife and I owned it. I will not stop recommending Shannon and Lulumination enough to all of my engaged friends and family, up until I am blue in the face!
A huge thank you to Shannon and her incredible team at Lulumination for helping plan and coordinate our wedding! With 5 location changes throughout the day, we were a bit nervous a...
bout how everything would flow, but Shannon's expertise and attention to detail made the entire day run seamlessly. She created a fabulous timeline that covered absolutely everything we could need, and her knowledge and organization gave us the confidence to enjoy every moment. We couldn’t have asked for a better team to bring our vision to life. Highly recommend Lulumination for anyone looking for a stress-free and perfectly executed wedding day!
Shannon & her team are rockstars! They brought our vision to life perfectly and I cannot imagine the timeline going quite as smooth without them!
Shannon was invaluable on our wedding day, particularly in handling the fact that our wedding happened to occur in the midst of some hurricane-aftermath weather.
Her organization...
al skills kept everything running smoothly as she had a plan for all occasions, while her calm confidence helped maintain a stress-free atmosphere on the day of. She also helped out a lot in helping us wade through our options for party rentals, making her experience clear throughout.
On the day of, she managed several unexpected situations efficiently and discreetly, ensuring the day flowed seamlessly for everyone involved. She kept us running from event to event on time, even staying back to pack things up and organize with our team—and making sure to rush us onto the bus to make the after party.
Thank you for helping us make our wedding beautiful!
We contacted Shannon after our original wedding planner unexpectedly quit on us 9 months prior to our wedding. Shannon was very kind and helpful with ensuring us that we still had ...
time to plan and execute our dream wedding. We had a special request of helping us plan a destination elopement in Positano- Italy. Shannon was very transparent with us, saying that she specialized in US weddings, but had a special connection in Italy. She said that she felt comfortable planning it for us with her familiarity with the country and region of our requested ceremony. Shannon quickly began bringing our vision to life and connecting us with a team in Italy. Shannon was great at keeping an open and quick line of communication for all our questions and requests. She ensured that the elopement package in Italy had all of our requests and more. Even though she was not physically with us on our wedding day, she ensured that all of the logistics were taken care of and checked in with us that week and the day of. She really helped make the wedding of our dreams come to fruition. We are so thankful to Shannon for all of her help, expertise, guidance, Italy tips, and excitement throughout the entire process.
My husband and I recommend Shannon at LuLumination Creative very highly. We just wish we could go back and attend our wedding as a guest just to see it all again. Shannon and her t...
eam made sure that we were well taken care of and directed in a way that allowed us to really enjoy the event and our guests. Everything went by so fast, as we imagined it would, but we can still look back and appreciate every detail. We don't have a single negative thing to say, working with you was comforting and efficient the whole way through - even with all of our last minute changes :) Thank you so much from both of us and everyone who has raved to us since!
My wife, Katie, and I worked with Shannon to put on our wedding at King Family Vineyard in May 2024. Our wedding turned out perfectly and Shannon at LuLumination was one of the mai...
n reasons why! She never missed a beat emailing us to make sure we were on track to have all our vendors booked and our invitations sent. Shannon has an excellent network and knows all the best Vendors for wedding and events around the Charlottesville area. She also offered high quality recommendations on the aesthetics and design decisions for our wedding (including tablecloths, table settings, floral arrangements) so we had a beautiful and consistent lavender theme throughout our decorations. Shannon wasn't just a huge asset in helping us make the major decisions, she also went above and beyond to help us finalize the minor details - she designed and printed beautiful signage for our rehearsal dinner and wedding. Given her substantial experience and work with soo many weddings, she also is great at generating fresh ideas for fun twists to add to your event. For example, she recommended having "fathead" signs printed of our beloved pets to hold up on the dance floor and this was a hugely popular touch that gave all of our guests a good laugh. Its also worth mentioning that Shannon was incredibly good at communicating. She would text or email us back very promptly and her messages were also well organized and to the point.
We were already blown away by Shannon and how helpful she was with wedding planning, but the best was yet to come. Shannon worked incredibly hard on our wedding day as our "day of" coordinator. Every event on our timeline was done right on time and went smoothly thanks to careful preparation and leadership by Shannon. The actual day of our wedding felt almost effortless for my wife and I because Shannon made sure we were where we needed to be. This meant the world because it gave us the space to really enjoy the moment without having to stress about the logistics. I can't emphasize enough how much effort Shannon put into making sure we had the perfect day. She really cares about her clients and strives to go above and beyond! I would give Shannon at LuLumination 6/5 stars if I could.
Shannon was great to work with: organized; creative; calm; prompt; and kept us on track for my daughter's wedding. This was especially helpful and reassuring since we live 3 hours...
away from the wedding location.
Shannon was a pleasure to work with. She saw our vision immediately and aligned our plans with that vision every step of the way. There were countless vendor selections and choices...
that needed to be made along the way and Shannon was able to nudge us in the right direction for all of them. She was communicative and detail oriented and somehow able to juggle a million things at once and still stay focused on the priorities. I was honestly amazed at how she was able to pull together a last minute rain plan, coordinating with us and the vendors to make sure we still had an AMAZING reception. We had quite the untraditional music festival themed wedding at a psychedelic art museum. She was able to break the mold of normal wedding styles and suggest creative ideas that fit with our vision. Everyone that came to the wedding absolutely loved all the nice touches all around that made it feel like we were truly at a festival. From a music festival poster to wristbands, food trucks, face painting, dancers, fire breathing performers, and 3 different musical acts. It was truly a night to remember. She even surprised us with a few very nice final touches like a wedding cake piñata that not only fit the theme but was a crowd favorite! I can’t say enough about how amazing it was to put this on with somebody that was aligned with my vision and had the experience and means to pull it all off while keeping the budget in mind. It was absolutely perfect and I’d definitely recommend Shannon to anyone!
Shannon and her team were absolute professionals through and through. Fantastic communicator throughout the entire process and was extremely approachable with all that goes on with...
a wedding/wedding planning (the good, the bad, and crazy that happens in the weeks beforehand). We felt that her services were the most impactful to making our wedding day go so well. Our guests and us had a FANTASTIC time. Shannon and team go above and beyond and if you are in the market for a wedding planner, you will be making the right choice picking Lulumination and working with Shannon.
Shannon and her team were amazing. They went above and beyond what I expected and helped make my wedding day perfect. Shannon was so much fun and helped make the day so much less s...
tressful. From the time I emailed her and explained I needed a coordinator to help with the room flip, she was immediately helpful and came up with ideas before we hired her. This immediate initiative and creativity is what made my husband and I want to work with her. I could talk for days about how amazing and helpful Shannon was! There's so much in a wedding to plan that there were some things I just didn't know or think of and Shannon was there to help. For instance, ordering more food- we ended up with the perfect amount of food or making the signage. Shannon made us our name cards and the signs for table seatings, the bar, the food menu, and the welcome sign.
We're so pleased with the level of care we received from Shannon and her team. She works with highly creative artists and craftsmen that take your wild decoration ideas and turn t...
hem into reality. I swear they must have been set designers for Broadway shows because they transformed a boring ballroom into our Moroccan/Gypsy inspired dream! So colorful, so many textiles and assorted lighting to set the tone - just magical! Our family is still raving about it.
There's loads of choices out there to find a planner to manage the timeline of your big day - but finding someone to source excellent vendors and orchestrate a unique wedding theme (outside of the box!) means finding true visionaries - the team at LuLu are just the BEST.
We came to Shannon with an impossible task - pull together our wedding in just 3 weeks after a last minute Venue change - and she delivered! She was available to answer my texts l...
ate into the night - handling all my questions, troubleshooting, and just being the voice of calm I needed when wedding stress got the best of me.
Shannon guided us with buffet menu selection at our new venue, decor consultation, sourcing an available photographer within our budget. She went above & beyond while setting up the table decor and transformed the "Rain Plan" space into a ceremony site I was pleased with when in fact, we did need to move the ceremony indoors because of bad weather (freak Spring Snow!)
There is no doubt that Shannon saved our wedding and we're eternally grateful for all her hard work, insider advice, and much needed pep talks. You'll be so thankful to have her in your corner on your big day.
Contact
Central VA & Shenandoah Valley
LuLumination Creative Collective