Maddison Row South

l highly for anyone planning a wedding!

I selected a beautiful Ivy and Aster gown which they tailored perfectly for me and even customized the cap sleeve so that I could dance the night away with my arms raised high in the air. Even after the big day their service of getting the gown preserved was so nice to offer. Literally this full service bridal boutique I would highly recommend for all my brides to come! They truly go above and beyond and make you feel beautiful!

eally listen to your vision and bring it to life. The shop has a beautiful selection of gowns and designers. Michelle’s experience enables you to make decisions you are unsure about and her taste is an added contribution to your dress shopping experience. An added bonus is their relationship with a talented and exceptional lady that does impressive alterations.

erything was taken care of in time for my wedding day. Her style and taste are impeccable, which she uses to help make her brides' "look" come together perfectly.

coaxing, I convinced her to go with me to see Michelle, and it was my greatest win as Maid of Honor. Michelle made the entire appointment a party for Brittney – celebrating her engagement, asking about her story, and making her feel like an absolute queen. She was also able to find an array of quality, gorgeous gowns well within her budget. Brittney came to the appointment dejected and discouraged, but left walking on air all thanks to Michelle’s signature Southern Protocol Bridal experience!

dreaming about. Michelle really listens! The gown selection is extensive and Michelle quickly edits the choices to fit your desires, and shows you accessories and jewelry to complete your look. Michelle is knowledgeable, professional and a truly gifted stylist. You will not be disappointed at Southern Protocol Bridal.

s the bridal and wedding world. Pinning models, dressing models in small spaces, loaning out gowns and day long photo shoots with designer dresses (especially at the beach or a muddy farm or in the rain) can be stressful, but you would never know it working with Michelle as she is always kind, considerate and approaches everything she does with passion and a smile.

l Bridal to any bride or anyone looking for the perfect gown. The assecories are gorgeous as well! I purchased a pair of their beautiful handcrafted earrings. They look like they would be very heavy, but they were actually lighter than my everyday earrings! Love them!! The store is absolutely beautiful and Michelle makes sure you feel comfortable and as relaxed as possible while you are there. I thank Michelle and everyone at Southern Protocol Bridal from the bottom of my heart for making this bride feel like a princess on her wedding day!

ng for a beautiful dress and a fabulous experience.

th a dress I had tried on earlier, I had such a great experience that I went back to Southern Protocol for my veil. Their prices are also awesome! Highly recommend.

ck, she ordered and had it shipped for me to try on that week! Michelle is knowledgeable about her gowns and the designers, very communicative by phone and email, and genuinely cares about her brides. I shopped at 7 different bridal salons and Southern Protocol Bridal was hands-down my best experience.

forward to my first fitting 2 months out and i was no longer in love. I was slightly embarrassed about it, so I said nothing and they worked on fixing the arm holes and altering it how I wanted. My next fitting - same thing. However, my mom was with me and realized I wasn't 100% happy. It had NOTHING to do with Lindsey or the seamstress - they are unreal. We talked to Lindsay about it - she was supportive and unbelievably kind. We came back after her last appointment of the day and she let me buy a dress off the rack - what would you know... I ended up with the other option. I had lost weight, causing me to be less comfortable in my first choice and more comfortable in the other. Long story longer...they were able to fit me in for 3 more fittings the week of my wedding and turn the dress around for me and it was perfect! Lindsay pays attention to every detail and makes sure it fits flawlessly! THANK YOU LINDSAY!

date on my dress as it's being made/shipped. I can't wait to go back for my fittings, well worth traveling to go see them! They won't disappoint!

wing gowns, elegant a-line gowns, and just about every style a bride could want. While the unique selection of gowns initially won me over, working with Michelle really set this boutique apart from other shops we visited. Michelle has extensive knowledge of the designers and each of their gowns. She made me feel so comfortable and cared for throughout the entire process. Her support and genuine desire to provide us with a fun and special experience during our appointment was incomparable to any other place. I'm so thankful I learned about her shop and would absolutely recommend other brides to at least make it one of their stops! You will be so happy you did.

my experience with Southern Protocol (and I had been to a couple other boutiques prior) and truly appreciated the level of service offered here! Working with Michelle was one of my favorite parts of being a bride (she is THE best!) and I'll tell you why... Buying the dress: From the first time I walked in the door (the cutest salon ever tugged on my Kate-Spade-loving heartstrings), my mom and I were treated like queens. We were able to have a mid-week private appointment the day I found my dress which was so special for us. We were allowed to browse and choose some things we liked and take as many photos as we wanted (makes a difference when trying on different styles!). I tried several dresses on and was allowed to walk in them, try different accessories with the ones I really loved, etc. Once I found "the one" Michelle walked us through the process + what we could do to customize the gown. After I placed my order that day, I realized I wanted to add buttons to the back - all I did was email Michelle, she contacted the designer, and it was done! Dress Arrived from Designer: When my dress arrived, Michelle contacted me to come in and try it on. It fit like a glove - testament to Michelle's abilities to properly take measurements (I've heard so many horror stories as a planner about dress measurements gone South!) Southern Protocol also kept my dress on-site, so I never had to worry about taking it home or storing it. Other Appointments: Michelle was always open to me coming in and trying on the dress again and again! She never turned this down + always encouraged it. I realized partway through my planning that I wanted an overskirt. I was able to consult with Michelle, she sourced a few great options, and I came in to try some amazing items! I also ended up finding a beautiful belt + veil from So Pro too! Alterations: Alterations are easy with Southern Protocol. They have someone "in-house" that works with their brides - which means, they are familiar with their dresses. I came in with all of my stuff, Michelle was there to oversee everything and it was easy breezy. I was unfortunately in the middle of a cross-country move, and scheduled my appointment to try on my altered dress just 4 days before my wedding in Charleston. I came in and the fit was absolutely perfect! After the Wedding: You're contacted by the boutique after the wedding to be featured as part of their "Our Belle" campaign. It spotlights real brides that they work with everyday! It was a fun way to recap the big day, share photos with them (they love gushing over pretty brides, who doesn't) and be featured as a bride! I know that was lengthy, but a true spotlight on the experience from start to finish. I will recommend Southern Protocol again and again + definitely go there for any future needs - formal parties, anniversaries, etc. Thank you for going above + beyond in style, service + sass! Y'all are amazing! xoxo

aii they were so accommodating in planning my dress fittings around my flight schedule. They were very personable and it was overall an awesome experience.

rom their other location for me, they were accommodating with the fact i did not live in Charleston and the communication to keep me in the loop of the stage my dress was in helpful as being a distant bride is a challenge. I loved being with these ladies and wish they sold more than wedding dresses and accessories. They were such a great time!

and I could not have been any happier with the end result! I loved my dress and I loved working with the girls at Maddison Row! -Kelley