Modern Bride & Formal Shop

Bedford, NH

About this Vendor

Modern Bride & Formal Shop

Modern Bride is New Hampshire's premier bridal showroom with the area's largest collection of designer bridal gowns; bridesmaid, mother-of-the-bride and flower girl dresses; accessories; and tuxedos. We are the region's only full-service bridal shop with on-site professional seamstresses.



Alterations, Bridesmaids, Flower Girls, Lingerie, Mothers Fashions, Other Attire & Accessories, Shoes, Wedding Gowns


Contact Info

200 Rte 101, Bedford, NH


Reviewed on 9/29/2014

I cannot even begin to express how much I LOVED my visit at Modern Bride!! While shopping for my wedding dress, this was the only store that listened to my vision AND had the inventory to make it come to life!! It started off as a surreal and overwhelming experience; shopping for THE dress that you've dreamed about every day since you were a little girl is intense!! My bridal consultant, Odessa, was a HUGE help - she is my new ANGEL!! Not only did she listen to all of my ideas (even the weird ones) but she put me at ease with her outgoing personality and her impeccable customer service skills. She made me feel like a friend, an individual, a princess and more importantly a bride!! Thanks to her, I now have the most beautiful wedding dress in the whole entire world!! I am just counting down the days until I can go back for my fittings and to see Odessa again :) I can't say thank you enough and I can't rave enough about my experience at Modern Bride - everyone should go there right now and have a magical experience for themselves!!

Michele Jellison

Reviewed on 5/14/2014 Michele J

Perfection! Odessa and Renee, you made my daughter feel like a princess. The bride's and bridesmaids' dresses were beautiful. Brian took care of the tuxes flawlessly. I called so many times and whoever helped me showed professionalism and excellent customer service. A++++

Unexpected...but SO glad I went!!!

Reviewed on 12/27/2013 Kate H

I was not the typical excited bride-to-be on the hunt for my wedding dress today. Our wedding isn't until 2015, so I agreed to go out to a Maggie Sottero trunk show at Modern Bride (MB)in Bedford, NH as a test run. I had no idea what dresses would look good on me and only went in with two thoughts: Old Hollywood and I certainly wouldn't find a dress today. Odessa kindly greeted us with an easy-going, yet professional demeanor and inquired on what I was looking for. I basically told her that I had no clue except that our wedding style was going to be Old Hollywood. She seriously was like a wedding dress fairy. She pulled out several dresses geared towards my theme, but also focused on what I knew I didn't want (no poof or princess-like styles for me). Odessa was a true pro- hands off when I needed her to be (loved having her to assist, but didn't need her helping me squeeze my nearly naked body into each dress ;) and immediately hands on when I needed help zipping and adjusting. I loved that I could be open and honest when I didn't like a particular dress and appreciated Odessa's honesty when she had a feeling I wasn't into something. Enter Ashely- another great addition to this random "I'm-looking-for-my wedding-dress-but-won't-be-buying-it" day. She was another sales consultant who if I didn't know worked there, felt like a long-lost friend helping me out. In a nutshell, I went into MB thinking I may be able to at least narrow down my thoughts for the big day and left with a completely different feeling. I left elated about the beautiful, Old Hollywood Maggie Sottero dress that I ended up purchasing because I knew it was the one. With the help of these two ladies at MB, and of course my friend HK, made this day a very memorable one. For those who may start out like me feeling overwhelmed about the whole wedding dress search and may not initially be overly excited about it- I'd highly recommend giving Modern Bride a try. No pressure, yet passionate and knowledgeable staff that make you feel welcome. You never may just find yourself leaving with the dress of your dreams. (Even if initially- you don't know what that exactly looks like ;)

Thank you Debbie!

Reviewed on 3/28/2015 Allison F

I went wedding dress shopping yesterday 3/27/15 at Modern Bride. Debbie greeted us and showed me which dresses were where and what not. she helped me get the dresses on and was very genuine to talk to during the visit. I pulled a few of the same kind of dresses that I thought I would love but I wasn't loooving them once they were on. Debbie listened to my concerns with those dresses and went and pulled 5 more for me that she thought I would like better. I absolutely loved the dresses she pulled! the 4 dresses that I ended up writing down to think about were the 4 she had pulled for me. It is really hard to look at dresses in a bag and think yeah that't what I want and then put it on and be disappointed, Debbie made this process much easier by going and finding what I was saying I think I wanted. Thank you Debbie! we will be back soon :-) ~Allison

Thank You Tayla!!

Reviewed on 3/08/2015 Jillian B

I had been to a few bridal shops before coming to Modern Bride and none impressed me. Dresses were either within my budget and looked cheap or were out of my budget entirely. When I came to Modern Bride, Tayla listened to what I wanted in a dress, and instantly found 5-6 dresses that fit my description and were in or UNDER budget. She never pushed for me to spend more, which I appreciated. She was amazing at picking out perfect accessories and matching veils and dresses. She was so knowledgeable on ordering dresses and different options, and when she didn't have an answer she found someone who did know right away. I did try a few more shops after Modern Bride, but none made me feel as welcome, or had a dress I loved more than the one at Modern Bride. I came back 2 weeks later and bought my dress! I had an amazing experience and got a dress I love for far under the price of my budget!! Thank you to everyone at Modern Bride and especially Tayla!!!

Great Experience

Reviewed on 1/17/2015 jacki f

I recently bought my wedding dress here! My consultant Odessa was fantastic. She made my shopping experience great. She helped me find many dresses within the style I was looking for. She gave me an experience that was relaxed and pressure free. I returned to Modern Bridal with my bridesmaids and Odessa knew me by name and was very helpful. I would recommend this bridal shop to any bride that is looking for a relaxed dress shopping experience with many dresses to choose from!

Great Service!

Reviewed on 1/05/2015 Allison S

The staff at modern bride were great. They respected my price range and didn't try to show me gowns I could not afford. The owner's daughter (I think her name was Toni) ended up picking out my wedding dress. It was absolutely beautiful and I loved it. After the initial visit, I mostly worked with Odessa, who was informative and professional. One of my friends who was supposed to be a bridesmaid ended up getting pregnant but it was too soon to tell everyone, so Odessa played along and pretended to order 3 dresses instead of 2 (My friend ended up having the baby 4 days after our wedding). We actually found the bridesmaids dresses at another boutique but Modern Bride was able to order them directly to their shop. At my final fitting I was missing a button for my bustle and the shop took care of it without a problem. I also brought my dress back to have it cleaned and heir-loomed. It costs $199 which I thought was expensive but after I shopped around it seemed to be about average. It takes about a month to get the dress back-I haven't gotten mine back yet so I can't speak to the quality of that service. I would definitely recommend shopping at Modern Bride.

My First Visit

Reviewed on 12/14/2014 Lauren M

I came to Modern Bride to try dresses on for the first time. I picked 5 dresses to try on- they had been similar to dresses I have been looking at in magazines. They were OK, but I wasn't satisfied. Odessa was my consultant and said she would go pick a couple dresses she thought would look good on me. The two dresses she pulled for me were NOTHING like what I had dreamed of, but looked better than anything I could have ever wished for! She is absolutely amazing at her job. Not only does she know what she's doing, she knows how to keep you on track. I can't wait to go back and make my final decision!!


Reviewed on 12/07/2014 Larissa M

I made two stops on a day that I had went dress shopping, the Modern Bride being one of them. After a horrible experience at the first appointment, I was so relieved and happy when I got to the Modern Bride! My mother, maids of honor, and I agreed that simply walking through the door was such a different and relaxed atmosphere. I was assisted by a wonderful woman, Tayla, she was so sweet and helpful! I am a very indecisive person and she was extremely amazing by pulling dresses for me and helping me narrow down to my favorite two dresses! Overall, I had a wonderful experience at the Modern Bride and I am so glad I went there because it turned a bad day into a great one! I will be going there with my bridesmaids to find their dresses and I cannot wait!! I highly recommend the Modern Bride and Formal Shop. Thank you Tayla and Courtney!

A Full-Service Experience

Reviewed on 12/05/2014 Abby R

I went to Modern Bride for not only my wedding dress, but also my bridesmaids dresses and invitations. My bridal consultant, Odessa, was outstanding every time I was in the shop. She was super patient and helpful during my wedding dress consultation, and always made sure to greet me and my mom/sister whenever she saw us. Modern Bride gives you the freedom to shop around before you make any choices about dresses, which was great for me and my bridesmaids. The invitation consultant sometimes seemed a little brusque when I was choosing my invitations, but despite some confusion about the number of place cards we needed the invitations and wedding stationary turned out beautifully. Overall, Modern Bride was great at providing a low-key, low-pressure shopping experience with great results!

Exceptional Experience

Reviewed on 12/05/2014 Kristen D

I had the pleasure of going to Modern Bride in Bedford, NH, on November 30th with my mother to look at wedding dresses as they had a sale that was winding down. We were immediately greeted by our associate for the afternoon, Ashley, who provided us with some important information about the layout of the store, where we could find certain styles, and offered to pull several things she thought would be flattering on my figure. Ashley was patient with me as I mumbled about how something looked "too cupcake-y" and when I came out of the dressing area with a dress that fit over my head and torso, but stopped at my hips and declared to my mother "this isn't the dress!" She even helped me get expert advice from Renee, who would be doing alterations. After spending two hours at the shop, and not finding the dress, Ashley pulled one with a color that would look good on me, and she thought would fall in a flattering manner. Not surprisingly, it turned out to be THE dress. The check out process was hassle free, and they didn't try to force us to buy any accessories (veil, belt, etc) which made them more approachable and friendly. I was even more excited when I found out that they could store my dress for me until my wedding for FREE! I would recommend Modern Bride to any bride who is looking for a hassle free, warm and friendly environment, where the staff is kind and knowledgeable. Thank you, Ashely and Renee!

Made things very easy

Reviewed on 11/29/2014 Andrea B

Went to Modern Bride on a very busy day over Thanksgiving weekend and had great customer service from Odessa - she knew the dresses I was interested in like the back of her hand and offered other choices in the same style that I hadn't even known about. Appreciated her time and patience, and the process was seamless despite how very busy they were.

Stress Free & Great Customer Service

Reviewed on 11/18/2014

After looking for a wedding dress for what felt like forever, a friend recommended going to Modern Bride. I had such a great experience with falling in love with my wedding dress that I brought the bridesmaids there too. Odessa was such a great help and gave so many great tips with the dress styles and colors. We found beautiful and great quality dresses within our budget. I am so grateful for Modern Bride and all their help!

Modern bride & formal shop

Reviewed on 11/10/2014 Catherine M

I had a great experience at this shop. They have a huge selection of beautiful affordable gowns. And the staff was wonderful!!! Very friendly and knowledgable.

Courtney found my dress!!

Reviewed on 11/06/2014 sharon l

First, the selection of bridal gowns and bridesmaid's dresses at Modern Bride is awesome! The quality, prices, and service are excellent! Bridal consultant, Courtney, actually picked out my dress and said "How about this one..." It was normally a material I wasn't even going to try on and it was GORGEOUS, she pulled so many dresses that were exactly my taste and what I was looking for. Super professional and helpful! I arrived at 5pm and walked out dress-in-hand and a happy bride less than an hour and a half later!! Thanks so much Courtney!! -Sharon

5 star rating all around

Reviewed on 10/27/2014 Amy F

I worked with Ashley at modern bride and I definitely recommend her! She was amazing and so helpful! She helped me pick the dress of my dreams and just listened to what I liked. Go see her! Definitely an experience I'll never forget! Thank you Ashley for everything! I cant wait to put my dress back on!

Modern Bride is the BEST

Reviewed on 10/27/2014 Melissa B

I walked into Modern Bride with an idea of the dress I wanted. I also had an entourage of 6 people with me! As soon as we walked in, we were greeted by Ashley. Ashley then helped us find 14 dresses for me to try on. She was the best that I could have possibly asked for. She helped me get into every single dress, and also picked out a dress that I loved! I could tell she really loved what she was doing, and without that kind of attitude and help, I might not have been able to find the 'one'. I fully recommend this store for any bride looking for an amazing experience and a vast selection of gorgeous dresses!

Odessa at Modern Bride

Reviewed on 10/24/2014 Stefanie M

My experience at Modern Bride was great. Odessa helped with finding the perfect bridesmaid dresses for my girls and a mother of the bride dress for my mom. She was professional and made you feel as though she was a good friend that has known you for years. Every time anyone in my wedding party visited or called the store, she remembered who they were and that they were in my wedding. It made all of us feel like we were not just another customer, but a friend. I received nothing but compliments on the bridesmaid dresses and my mom’s dress. Everyone loved them. After my fantastic experience working with Odessa for my own wedding, there was no question where we were going to shop for my future sister-in-laws dress and the bridesmaid dresses for her wedding. We worked with Odessa again and could not have been more pleased with the experience. She remembered us all and from start to finish, from picking the dresses out, trying them on, and having them altered everyone had great things to say about Modern Bride. I will recommend Modern Bride and Odessa to all of my family and friends when they get engaged. Thank you for such a great experience!

So Many Dresses!

Reviewed on 10/22/2014 Emily G

I got my gown and all of my bridesmaids got theirs at this shop. I have gotten bridesmaid dresses there several times before. The staff is very helpful with finding the right dress and reminding you of setting up fittings. I found my bridal gown on the clearance rack and it already fit me! The lady, helping that night, matched it with the perfect headpiece. The night of the wedding, everyone was asking where I found the dress. The only negative is that sometimes the alterations don't come out exactly as you want. One of my bridesmaids was having trouble because of the fit and I had wanted a little bit more done on the hem. Otherwise, this store is beautiful and packed with dresses to look at and try on. They always have something new and the staff is really helpful.

Frist and last stop!

Reviewed on 10/21/2014 Melissa R

I went into Modern Bride mostly because it was very close to my house and it was the first place I wanted to try and I'm so glad I did. I walked in with my mom, MOH and 3 bridesmaids and was immediately greeted by someone. I told her what I wanted and even showed her some pictures. She told me to search and pick a few out and then I could try them on. After picking a few she took me to a room and made me feel really comfortable. I liked the dresses I tried on and loved one of them. She then asked if she could go pick some since she knew what I seemed to like. She came back 3 different times with 4 different dresses and I fell in love with one of them. She even brought over one that wasn't really what I had been trying on but wanted me to feel like I had tried everything so I didn't have the "I wonder what that would have looked like" feeling. In the end I ended up buying one that she had picked and I had over looked. It took me about an hour to find the dress. After she helped my Bridesmaids go through and try on different dresses and showed us different colors. She was so helpful and nice and never made myself or my bridesmaids feel like we HAD to choose or get the dresses. She gave me a lot of suggestions and even wrote down a bunch of information for us. I would definitely recommend going there. They were so helpful, made me feel comfortable and there was so many options. Also, I'm really petite so I had to get it specially ordered so it will take longer than normal for it to arrive, just an FYI!

Odessa & Maggie Made My Day!

Reviewed on 10/14/2014

I just wanted to write a quick recap of what a lovely experience my mom and I recently had at Modern Bride and Formal Shop in Bedford, NH. We went in just planning on looking for some ideas for my soon-to-be purchased wedding dress and instead we found Odessa. Odessa is a phenomenal consultant whom my mother and I had the pleasure of working with. She let us take our own time and peek around the salon at our leisure. She intuitively approached us when the time seemed right and began to ask questions of what I would like to see myself in. I mentioned that a specific dress on display caught my eye as I entered the store. Together, the three of us approached the dress at the front of the store to retrieve it. As we examined it, Odessa mentioned that she had a dress extremely similar to the one that was on display, but lacking what I would interpret as a gaudy flower embellishment on the front of the dress. I told her that was the only thing on the dress I despised and applauded her that she had such a wonderful suggestion. Needless to say, I tried on the Maggie Sottero - Marianne dress she suggested, it was a sure winner from the moment I was laced in. Odessa could not have been more helpful. I plan on going back to the salon at the end of the month with the addition of my sister, soon to be sister in law, and soon to be mother in law. My mom and I could not have been happier with the AMAZING service and eye that Odessa lent us. Thank you so much for our experience. We cannot wait to return in the near future to purchase my dress!

I highly recommend Odessa at Modern Bride!

Reviewed on 10/12/2014 Stevenna M

I was recommended to Modern Bride by my girlfriend who recently had an amazing experience working with Odessa during her summer wedding. I walked into Modern Bride in complete disarray having no idea what style dress I was looking for. I was accompanied by six others who all had their own opinions of what my dream dress may look like. Odessa couldn’t have been a bigger help. She suggested I look around at all the dresses and choose an initial five to try on. She did a fantastic job of knowing exactly what I needed from her, gave me her full attention, and very nicely helped keep the six observers I brought with me at bay. Odessa listened to my comments on the first two dresses I tried on and actually found THE dress for my third dress I tried on. All seven of us absolutely loved it, but she encouraged me to try on a few others just in case. After trying on a handful more (she could tell I was getting tired), she secretly had me try on that third dress again. I walked out of the dressing room and my sister started crying (she’s not usually emotional), because she was conflicted about which dress she loved more. Thankfully it was the same dress! Once I found my dream dress there wasn’t any “sales” pressure to purchase the dress right away. I let her know I was tired from work and we were going to head out to dinner, but I work be back in the next couple weeks to purchase the dress. I went back a couple weeks later and purchased the dress. I couldn’t have had a better wedding dress shopping experience with Odessa and will definitely be recommending her to my next friend that gets engaged!

I said yes to the dress

Reviewed on 10/08/2014 Brenda A

I had already had my mind set on a specific dress at another salon. I happened to drive by Modern Bride and decided to stop in. Odessa was very friendly and welcoming. She directed me to the dresses that were in my size. I selected 1 to try on. She helped me into and help zip up. I loved the dress. She was there the whole time to offer assistance as well as welcomed opinions. I left the store with intentions of coming another time with a more of my bridesmaids and mother. The second time I went in, again, I was greeted very welcomingly by a gentleman. I explained to him that I had been in the week before and Odessa quickly chimed in from behind him and named my dress. She had remembered me and the dress! Genuine customer service touch! Again, she was very friendly and personable. I can honestly say that I felt the most comfortable with her, out of 3 consultants that I had already seen. Not once was she pushy for me to buy the dress or negative, she was not condescending like some of the other consultants were. I had many concerns about alterations and what size I should order the dress, Odessa called another woman to help us out. I wish I remembered her name. She was friendly and honest about what I should do regarding size. Overall, I was impressed with the customer service at Modern Bride. They were not pushy, honest but friendly, didn’t say anything about my entourage of 6, which included a hyper 6 year old. Left very happy! Based on shopping experience, highly recommended.

Awesome Experience!

Reviewed on 10/08/2014

Living here in New Hampshire, and my mom and sister in other states, I waited till the last minute when they were here visiting to go dress shopping. Immediately upon arrival Debbie made me feel at ease that we had plenty of time to find the one. I tried on just a few before Debbie had a good idea of what I was looking for, and brought me several to try on! I fell in love from the moment I put it on. Tears were had and giggles shared. Debbie did a fantastic job and the shop has lots to choose from at a wide range of prices! Thank you Modern Bride, cant wait to see my dress!

Finding the gown

Reviewed on 10/07/2014 Kylene A

Thank you to Val who was amazing. She was patient and kind and knew i was nervous but made me feel special. I ended up finding my dress with the third one. She knew what i wanted as i described it to her. Im definitely coming back to order my brides maid dresses and tuxes. Thanks again!!


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