Primavera Dreams

ncredibly organized, kind, flexible, whip-smart (she has a PhD in chemistry and speaks at least 3 languages fluently!!) and a truly fascinating person. Her passion for Italy and especially the Tuscan region is one of the things that drew me to her when I was interviewing other planners. Besides wanting my wedding to be in Italy where my husband and I met, I did not have a vision or a clue of how to plan a wedding when I first came to Luba (you might call me a rare “Type-B” bride). She thoughtfully, gently, and expertly guided me through each decision point – date, venue, photographer, videographer, florist, caterer, ceremony details, extra events, wedding website, etc. – making suggestions and providing sage advice, and at the same time helping me clarify in my head what I cared about most for the wedding. She even helped my family and I plan a trip to Italy a few months before the wedding (we are from the U.S.) and helped coordinate a tasting with the caterer, make-up and hair trial, a visit to the venue, and tours of nearby villas and borgos to recommend for guests. I was thrilled with all the vendors she recommended – especially my make-up artist, she is a genius!! NO detail is too small for Luba. She got me thinking about pieces of the wedding weekend that I never would have considered on my own, and recommended some amazing Italian traditions to incorporate (e.g., the cake show!). She taught me the importance of having events take place in different areas of the venue so that when guests transition (ceremony – cocktail hour – dinner – reception) they get some new surprises and feel the wedding magic all over again. She helped create the “flow” of my ceremony (we got so many compliments from guests on this) and made creative use of the natural beauty of our venue (Borgo Stomennano is absolutely magnificent) to save some $$ with flowers. She also provided the much-needed perspective throughout of which details really tend to matter, and which details we could let go. Luba was always easy to reach, even when she was in Italy or traveling elsewhere I could expect an email back within 24 hrs. She was largely in Boston while we were planning our wedding which made hopping on Zoom calls really easy. And last, but certainly not least, Luba is the FIRST to advocate for you sticking to your budget. We made a few decisions near the end that we knew were going to put us a little over (the late night pizza from our fabulous caterer was just TOO tempting) and Luba gave us quite a bit of (loving) pushback before making it happen. What more could you ask for in a planner!! GRAZIE MILLE LUBA!

ces into creating dream weddings, including recommending the best vendors to work with. In addition to being a creative visionary, Luba is extremely organized and professional, and helped us incorporate several cultural elements (Greek) to our wedding ceremony in a beautiful and meaningful way. And most importantly- Luba found a way to help us book our dream venue and date in 2021 in the midst of the post covid wedding chaos- she is truly a godsend!! We couldn’t be happier with the wonderful memories Luba helped us make. Thank you for everything Luba!!

as in a different location from where we live, so working with Luba was a godsend -- she was able to be our eyes on the ground! I really appreciated how many small things she just made happen. For example, I didn't even think about how much I would want videos of the speeches from our family members until she emailed me a link with video of every speech and significant moment -- it made me so happy! I'll treasure it forever, and am so grateful to her for just going ahead and doing it. This was a small party that was still expertly choreographed, and I knew no matter what happened Luba would take care of it. I've recommended her to all my friends, and my family now makes jokes about keeping her on retainer for the next family wedding! I truly cannot recommend working with Luba enough!

her. She is organized, loyal, reliable, professional, thoughtful, and brilliant. Our wedding had to be rescheduled a few times from COVID and before having Luba on our team we were so overwhelmed and stressed out. We were scared and not sure if our wedding would ever happen. When we hired Luba 9 months before our wedding, we had almost nothing planned yet- She immediately went to work and turned our wedding around like a superhero. Her responsiveness, experience, expertise, and genuine love and care are what makes her so special. We would recommend her 10/10 times to anyone planning their wedding. We are so so grateful for everything she did for us.

to the constant WhatsApp messages, they were both always there to answer all of our questions and guide us. We had our wedding in Florence, Italy and they suggested Belmond Villa San Michele as our venue, based off of what we had told them we envisioned and it was perfect. They had amazing vendor recommendations and made our wedding day so special - everything turned out more incredible than we could've ever imagined.

true exactly as we wished for all that in mind. We could not have been more happy with the results, the professional help and the service of Primavera dreams. Additionally Luba is is very good at capturing the ideas and personal wishes for this very important day, she did so on budget as well which is quite impressive considering how expensive a wedding on Capri can be. You will not regret using Primavera dreams.

ause of the pandemic, and she was there for us through it all. We originally booked Luba because it was overwhelming to plan a wedding in general, but then moving the wedding and finding new vendors was even more of a feat. She was there with us EVERY step of the way. That meant sending us recommendations for vendors and going above and beyond to make sure we felt comfortable with the date move. Her network of vendors is exceptional - every single person we went with that she recommended was amazing. She is extremely professional and on top of every single detail (she is so on top of things she would follow up with us on things even we would forget about). She was also wonderful at managing my personality (very type A) and my husband's, and also helping us to get on the same page and actually make decisions. The day of she was there for us every step of the way. I swear there was not a single detail that she missed. She made sure our day went smoothly and that everything went off without a hitch. She was amazing at coordinating all of our vendors, which was something I know I could not have done without her there. Her assistant Olga was also amazing! She was kind and so helpful. As mentioned, I can't say enough about how helpful, comforting and just all around amazing Luba was. If you're reading this and on the fence about booking her - just set up a call and talk to her once! You'll get it right away that she really knows what she is doing.

n everything was double booked and Luba guided us to the perfect venue. She had great recommendations for what to do vs what wasn’t worth it which I very much appreciated. She helped us identify, interview and choose fabulous vendors. Her professionalism, responsiveness, expertise and genuine love for helping couples create the wedding of their dreams shine through in every aspect of her work. On the day of the wedding, she worked incredibly well with the team at the venue and our vendors to make our event as perfect for us and for our guests as possible. I had so many of my friends and relatives compliment Luba’s work. In my opinion, a wedding planner is key in this process and I cannot recommend Luba enough! She’s amazing! Luba - THANK YOU for everything!

highest quality, leaving no detail behind. She is organized, proactive, creative, thoughtful, solution-oriented, and has an unparalleled excellence in communication. Luba helped us plan an elegant, large scale wedding in less than 100 days, at the tail-end of the pandemic where rules were changing almost every day . We went from a 25 person wedding with no cocktail hour or dance floor allowed, to a 100 person wedding, extended cocktail hour, full orchestra, opera singer, drone videography, multiple photographers, instrument trio enhanced DJ with dance floor, choreographed first dance, exquisite florist, custom tux, and on-site childcare services for our black-tie gala wedding. Our wedding was a dream come true, and honestly, it was largely thanks to Luba. We had no idea where to start at the beginning, I was not one of those brides who knew what she wanted since she was 5 years old, but the vision came together very quickly once Luba came on board with creative inspiration, asking all the right questions, and providing all the right guidance. Luba is flexible, able to work on any scale, with any couple, and in any circumstance. She is timely, always responded to emails within 24hrs if not immediately, and took great initiative on tasks that were very challenging to ensure that our wedding was able to be executed exactly as envisioned. Luba is a masterful coordinator. She gathers people in, and has a very skillful way of communicating with a wide array of so many team members to ensure that everyone is on the same page so that there really are no "last minute hiccups" to even worry about. She's already planned ahead for all of those, and all the other ones you can't even think of. She took countless trips to our venue, she attended my wedding dress fittings to ensure she knew exactly how to bustle my gown when the time was right, and even gathered a few extra buttons from the designer just in case one happened to cause any trouble on the day of, she arranged for countless zoom calls, and she was the single point person who arranged for all of our top of the line vendors. She is incredibly well connected in the wedding arena, and even more so incredibly well respected. Luba's fee was marginal compared to her value, and I know I only saw the surface of all the effort she was putting into our day quietly behind the scenes. She helped provide guidance at ever turn---when we were uncertain about which decision to make on something, or what would be considered customary at certain points of the process Luba always had the answer for us. She was not pushy at all, but rather was wise, and knowledgable, that gave us SO MUCH PEACE OF MIND in a process that can be rather anxiety-provoking and stressful. Luba is not an ordinary wedding planner, or person for that matter. She is extraordinary, she puts her HEART into her chosen profession, and you can see that when you work with her. She is an extension of you as a couple, she interacts with every vendor you will have, and helps shape your day and your vision----it was truly a blessing to have that person be someone as warm, calm, kind, and devoted as Luba. We recommend her above what any words could adequately reflect, she is a gem.

ssuring presence, which helps highly anxious brides like myself deal with the stress of a wedding. I also appreciated that she was a good listener and was able to find vendors that matched the vibe I was going for (her florist recommendation was especially on point!). The day of, Luba was very organized and I didn't know about any of the various steps that were going into executing the wedding. I appreciated her calming presence and it helped the wedding happen without a hitch! Would gladly recommend her to anyone!

inst pandemic roadblocks trying to plan an outdoor wedding before it became too cold to do so. We ultimately realized we needed professional help and found Luba and ‘Primavera Dreams’. After a zoom consultation with Luba, we gave her the ‘go ahead’ and she went to work contacting available venues, caterers, florists, photographers and planning an elegant covid conscious affair that was far beyond our expectations. She intuitively knew what would work best for us and we trusted all of her initial suggestions regarding the venue and vendors. Our wedding day was flawless, held at the Endicott Estate in Dedham and all of the vendors produced ‘top notch’ work. Thank you so much Luba for making our day perfectly special!

cks trying to plan an outdoor wedding before it became too cold to do so. We ultimately realized we needed professional help and found Luba and ‘Primavera Dreams’. After a zoom consultation with Luba, we gave her the ‘go ahead’ and she went to work contacting available venues, caterers, florists, photographers and planning an elegant covid conscious affair that was far beyond our expectations. She intuitively knew what would work best for us and we trusted all of her initial suggestions regarding the venue and vendors. Our wedding day, held at the Endicott Estate in Dedham, was flawless and all of the vendors she recommended produced ‘top notch’ work. Thank you so much Luba for making our day perfectly special!

and knowing I needed help, for my sanity. I reached out and she remembered me and we set up a zoom meeting and I knew I needed her by my side! While most of the planning was done, she helped with the final details, recommended a few vendors, and gave me peace of mind -- which is invaluable!! She was there with us every step of the way from final vendor meetings, rehearsal, and for the big day. She helped screen our guests and made sure my dress fit perfectly. All while in a mask and PPE for the bid day :-) I cannot recommend Luba enough and hope that every bride who needs help will reach out to Primavera Dreams! Thank you, Luba!!!! DeAnna and Nolan

have done this without her. She has exquisite taste, a sharp eye, a strong network of top-notch (and easy-going!) vendors, and is able to pull everything together with a smile. She listened to what we were looking for, and added helpful suggestions along the way. Luba is cool, calm, collected with a happy & vibrant personality. We'd love to work together again and strongly recommend her to all out family & friends. Thank you SO much Luba - we couldn't have done this without you!!!

usy at work for a long time as we are both physicians. We met with Luba a handful of times through zoom and she took matters into her own hands and created the event for us beautifully. She was also extremely flexible and understanding given the COVID situation. In fact, (i'm sure this was slowly giving her a heart attack), we finalized many of the vendors less than 2 weeks before the wedding! Gabriel and I were very hands off throughout the process and Luba was instrumental in putting everything together. It came out so perfectly that even my husband was super happy with it and would hire her again for our future events. I am so happy to have met and known Luba and look forward to working with her in the future.

Luba and her team of experts!

at ease as soon as we met her - she is warm, incredibly smart, and is a hyper-organized professional. She guided us every step of the way - helped us find vendors and handle the negotiations, came with me to my dress fitting, spend hours with me and the caterer selecting the perfect menu, helped with the complex seating chart and was always available to take a call (and highly responsive on email!) and give advice or just offer support when I was stressed. Day of, she worked tirelessly to make sure our day went off without a hitch and knowing she was by my side made me much more calm. I highly recommend Luba - she is the best!

husband’s, Alex Karpovsky, round-number birthday celebration in Italy. To say that it was impeccable is to say nothing about it. By Primavera’s measures it was not a large celebration - around sixty guests and two full days of festivities. But for us, when we started the preparation it seemed absolutely daunting. How do you get together people from half a dozen countries all over the world? Many of them have never met each other. How do you make sure they enjoy their time together? And, by the way, the budget we had was (very) far from unlimited. Well, looking back it still seems amazing that Luba was able to get it all together and made it look simple in the process. Even during the celebration itself every minute felt like fun times - and none (except for sudden onslaught of mosquitos during an open-air cocktail hour - but the spray did help) felt like fighting emergencies or straining to get things right. Of course the location - Lago Maggiore in Italy - is gorgeous and inviting to begin with. But there are lots of choices and actions that could’ve gone wrong. Luba led us every step of the way - from choosing the right venue among many highly variable options to play-by-play entertainment and through every detail including the choice of flowers and the right photographer. Every time I think back on the festivities I smile and the quarantine seems just a little less painful when we reminisce. We hope - no we are sure - that there will be another family celebration in Italy and Primavera Dreams will be there for us to make it memorable and enjoyable. Thank you Luba!

ut fast forward 18 months and now they can't stop talking about how it was the most epic family vacation / wedding that they had ever been to! We couldn’t have done it without Luba. She truly became like a third mom to us (in the best way possible). She is all about creating an experience, not just for the wedding but for the entirety of the planning process. She even came on our venue hunting trip with us one year before the wedding date. I was VERY much a type-A bride and Luba was always quick to respond to my many emails, no matter what I threw at her. We ended up having more guests RSVP ‘yes’ than we initially expected and our wedding of 80 quickly grew to 110 but Luba wasn’t phased by any of the changes and thankfully had her daughter, Dina, to help as a second hand. When it came time for the wedding weekend, I felt like I was actually able to relax and truly enjoy the happiest couple of days while Luba and Dina took care of EVERYTHING. Grazie mille to Luba and Dina for the wedding EXPERIENCE of our dreams!

s epic event. Given my role, my assessment is not only that of a guest or a client but of a colleague. Luba confidently managed the three-day wedding that consisted of multiple events spread over the big territory of Villa Vignamaggio as well as other regions of Tuscany (the terrain was stunning but added another level of challenge moving people and stuff around). She dealt with a sizable and diverse crowd of guests coming from all over of the globe and an army of service providers switching between customs and languages on the fly (her command of Italian was certainly a resource!). While working tirelessly Luba never stopped being friendly and classy. She was always ready to give a piece of advice but in a delicate and accommodating way. Luba really helped to create the most joyful event that Villa Vignamaggio has seen since the filming of Much Ado About Nothing on its grounds. I can say with certainty: Primavera (the spring) Weddings is good for ALL seasons.

ned the wedding "flow" and what we need to think about. All her recommendations turned out to be super-valuable and we ended up hiring all of her suggested vendors. Luba was very attentive to details and answered all of our questions either in person, by phone or email. She was there on rehearsal to make sure the wedding party knows what to do! And of course, Luba was the Leader of the wedding day! She made sure everything was set up right at the ceremony and later at the reception; she announced the speeches, dances and coordinated with the caterer and DJ the smooth flow of the wedding. We would highly recommend Luba for your wedding!! Couldn't be happier!

e vendors were great, the venue beautiful, and the flowers were especially gorgeous. Thank you for all your hard work! it was so much appreciated by the whole family.

osely with us through our year-long engagement to think through every detail, from major vendors to heel protectors for people who wore stilettos in the grass. Luba is proactive, lighting fast to respond, and has a very calming effect on a stressed out bride. She also quickly understood our vision to host a literary-themed wedding and made creative suggestion for how to entertain our guests. More than anything, Luba has an invaluable network of vetted, professional, wonderful, flexible, well-priced vendors that help you navigate the otherwise overwhelming wedding vendor marketplace. She found us our photographer (amazing), hair & make-up (so talented), DJ (unbelievable combination of DJ, live singing, and live saxophone!), videographer (great and had a drone), luxury outdoor toilets, and tent company (so professional). Every single one of these vendors was FANTASTIC on every level, and we cannot be more thankful that Luba found them for us! Because Luba is bilingual, we also asked her to MC the wedding since we had a Russian & American crowd. We felt so comfortable having her lead the evening because she knew every single detail. When unexpected things happened (electricity briefly went out in the caterer's tent so the entree got delayed), Luba checked with me and tweaked the evening's schedule on the fly so that none of the guests noticed. I absolutely recommend her services without hesitation if you're looking for a professional, organized thought partner, coordinator and planner on your wedding journey! We'll always be thankful to Luba for helping us pull off the PERFECT day!

ndeur, but at the same time very homey. How amazed we were to learn that this Castello for a year hosted Leonardo Di Vinci. What a feeling.... - to live in a suite where Mona Lisa was painted and walk the same floor as Leonardo was walking....What a feeling.... - to see winery fields and true Tuscany still valley through your window.... What a feeling to have your wedding vows in the Venetian style court yard with your very own Romeo and Juliet Balcony... But then comes the entire preparation...Food, flowers, invitations, media crew, place settings, ceremony, cake, and even fireworks.... Step by step, without stress, but firmly, PrimaveraDreams under the leadership of Luba conducted our challenging project from “A to Z”. Hundreds of small and big сhallenges and obstacles were fully managed and eased off for us by Luba. The day of the wedding could not be more organized and yet relaxed and perfect! Luba and her amazing associate Dina sent us all the way to the journey of enjoying of our party and not worrying about anything. A year and a half of hard work was crowned with a unique evening for everyone. Say "THANK YOU" is not to say anything. Our gratitude is boundless!!!! But, once again: Thank You PrimaveraDreams, which turns dreams into reality and makes your wedding a fairytale!