Primavera Dreams

Best of Weddings (6x)

The greater Boston area & Italy (Tuscany, Amalfi, Como etc)

About this vendor

Primavera Dreams is a professional, award-winning wedding planning company based out of Newton, Massachusetts. It organizes weddings in the New England Area and Destination Weddings in Italy. At Primavera Dreams, a team of experts makes it their mission to create a spectacular celebration for you and your guests. They ensure that every detail is taken care of so you can enjoy the planning process and have a perfect special day! Experience Luba Gankin is the owner of Primavera Dreams. After spending many years planning local corporate events, concerts, and fundraisers, Luba joined the wedding industry in 2015. She loves to travel, speaks four languages, and holds a Ph.D. in Chemistry. Formerly the Program Manager of an international innovation company, Luba now uses her extensive skills in creative problem-solving and project management to organize wonderful weddings. Luba has certifications in International Wedding & Event Planning, Luxury Event & Wedding Planning, and Wedding & Event Design from the Event Leadership Institute. She attends local and international conferences to stay up to date on the latest wedding trends and is a member of various organizations for event industry professionals. Over the past few years, Primavera Dreams has received a multitude of awards, including The Best of The Knot, The Knot Hall of Fame, and The WeddingWire Couples’ Choice Awards. Luba is excited to continue expanding Primavera Dreams and creating memorable events celebrating everlasting love. Services Offered This full-service wedding planner offers customizable packages for Boston and Italy-based weddings. The packages include a complimentary in-person/Skype/Zoom consultation and unlimited phone and email consultations once booked. The services include: Budget analysis Event design Timelines To-do lists Guestlist Referrals Full planning Partial planning Extra activities planning

Details

Business Attributes

Woman-owned Business

Destination Weddings

Destination Wedding Packages
Destination Wedding Planning

Planning

A la Carte Wedding Planning
Budgeting
Destination Wedding Planning
Full Service Wedding Planning
Honeymoon Planning
RSVP Tracking

Wedding Activities

Getting Engaged
Engagement Party
Honeymoon
Rehearsals & Parties
After Party
Engagement Party

Awards and Affiliations

5

out of 5.0

58 reviews

Search reviews

9/01/2024 • Sonia K

Primavera Dreams was the wedding dream team for my sister's wedding which was held in the Mandarin Hotel. The wedding was gorgeous and Luba was able to navigate the challenges of hosting a wedding during COVID. Fast forward a few years, when I got engaged, I knew that Primavera Dreams would be the perfect partners in executing a dream wedding. Luba and her partner, Sabina, were fantastic during every step of the journey. My husband and I had a big, fat Indian-Jewish wedding at the Fairmont Copley and they were able to blend both cultures and religions into a beautiful event. From the early stages of visualizing the wedding to executing all of the little details, they were on top of everything. They also have a lot of relationships with other vendors so they were able to provide advice on vendors they trusted and have worked with in the past. The big day went off without a hitch! The best part was that my husband and I could relax on the day of the wedding because we knew all the details were being taken care of. Our family and friends were swooning at the wedding and they still talk about how much fun they had! I would highly recommend Luba and Sabina for your next event!

7/29/2024 • Jane S

Sabina did an incredible job planning our 200-person summer wedding in the Boston area in just 5 months! She quickly picked up on who we are as a couple, our vision and our taste. She was enthusiastic, available, communicative, super efficient, and on top of everything from the day we hired her through the wedding day. She has a great instinct when it comes to events, a great rolodex of vendors, strong people & negotiaton skills, and will go above and beyond for you without you even having to ask. We felt so taken care of - and our wedding day was the happiest day for both of us because we simply got to enjoy and be present thanks to how well organized and managed everything was. On top of it, so many guests have told us that ours was one of the most fun and meaningful weddings that they have ever attended (for some, including their own!). We could not have done it without Sabina!

6/17/2024 • Marina L

Our family r celebrated one of the most significant events in our lives — our son's wedding. We decided to hold the celebration in Italy and turned to the Primavera Dreams Wedding Planning Italy and Boston to make everything perfect. I want to express my immense gratitude to the owner, Luba Mitnik Gankin and entire team for their impeccable work and high professionalism. From the very beginning, we felt their care and attention to our wishes. The organizers helped us choose a magnificent venue for the ceremony Castello Vicchiomaggio and banquet — a luxurious villa with stunning views of the Tuscan hills. Every detail, from the décor to the menu selection, was meticulously planned and perfectly matched the overall wedding concept. The ceremony was simply magical. We thank the team for the splendid decorations that created the atmosphere of a true Italian fairytale. Special thanks to our wedding emcee Georgy Chkareuli, who conducted the ceremony masterfully, filling it with warm and sincere words. Now, organizing transportation and logistics for guests from seven different countries was a bit like herding cats. But the team handled it with such grace and efficiency that we couldn't help but laugh at the initial chaos. Whether it was our friends from Georgia misadventure with Italian trains, or luck of buses for guests who arrived to Bolognia, the organizers managed every hiccup with ease and good humor. A unique joy was brought by the interaction with people from different countries who gathered for this celebration. We were delighted to see old friends and acquaintances who came specifically to share this important moment with us. Toasts in various languages added a special charm and an atmosphere of unity and friendship. We even joked that our wedding could qualify for a mini-United Nations meeting! The wedding cake was a masterpiece in itself, both in design and taste.. And just when we thought the evening couldn't get any better, the sky lit up with a spectacular fireworks display. It was the perfect grand finale to an unforgettable day. I must also mention the organizers' attentiveness to every guest. Everything was arranged so that we could fully relax and enjoy the moment, without worrying about any details. In conclusion, we want to say a huge thank you for the amazing celebration. Thanks to you, this day became unforgettable not only for us but also for all our guests. If you dream of a perfect wedding in Italy, do not hesitate to contact Primavera Dreams Wedding Planning Italy and Boston— they will exceed all your expectations!

1/20/2024 • Kathryn K

When we decided to get married in Italy we were faced with many questions such as “as two people who don’t speak a lick of Italian, how will you pull this off?” Our answer was always the same – with help! And help came in the form of Luba. From our first introductory call, Luba was a true professional. She had an answer to every question we threw at her, and the perfect calm yet excited demeanor that is necessary when planning a wedding. From helping us find our dream venue, assembling an all-star vendor team, and perfectly executing our vision, our wedding could not have been more perfect. I cannot recommend Luba enough!!!

1/11/2024 • Alexa T

Luba was not just our wedding planner - she was our wedding’s Guardian Angel! I first encountered Luba and Primavera Dreams on Instagram. It was prime COVID-lockdown time. We had just gotten engaged, and while we were celebrating that wholeheartedly, it was a difficult time to imagine planning a wedding. We also had many specific factors to consider as we made decisions for our wedding. I come from an Italian-American family, and my husband comes from a South African Jewish background. We wanted our wedding to be the perfect blend of both of us, but we were so overwhelmed that we couldn’t even get started with planning. One major thing we have in common is that we love Italy. We agreed that a wedding in Italy would be a dream come true, but it seemed impossible to plan, and seemed like something that only happened in the movies, on Instagram, or for celebrities. We thought it would be nice to be married by Summer of 2023, but due to our work schedules, time passed quickly and we still hadn’t made progress. As 2022 became 2023, we decided we couldn’t wait. Even though the prospect of a destination wedding seemed overwhelming and expensive, I knew I would always be wondering “what could have been” if I hadn’t tried to make my Tuscan Wedding dream a reality. So, we reached out to Luba for an intro call. We shared with her our initial goals, thoughts, and details. From the moment we met Luba on zoom, we felt completely taken care of. Her knowledge of the Italian wedding industry is astounding! After 1-2 calls she transformed our wishy-washy outline into a concrete plan. Her familiarity with destinations, venues, and vendors allowed us to quickly make decisions on location, size, budget, style, and venue. I could not believe that the vision in my head was actually attainable for us! Luba went above and beyond to help us make this happen on our timeline - which was quite tight due to our work schedules. Her demeanor is warm and thoughtful, decisive and confident. She was the perfect person to help us take action quickly. I had 100% faith that she understood us from the moment she met us, and that her suggestions were what she felt were the perfect match for us. Once she reached out to her incredible network of venues, vendors, and services, it truly felt like we had a whole village on our side. Luba spent thoughtful and detailed time with me along the way making sure everything was just right. She helped us to craft the perfect wedding that was the most beautiful and meaningful blend of both of our family backgrounds. When we arrived in Italy, Luba and Yael were our Guardian Angels making sure that every event was not only a smooth success, but a smash hit! Our guests had no idea what they were in for, and they all left having had the adventure of a lifetime. From pizza parties, to religious traditions, to dietary restrictions, to music requests (my husband and I are professional musicians), Luba and Yael handled every detail with care and ease as if it was their own family’s wedding! I can’t imagine having gone through our wedding experience without Luba. Working with her was the best investment we could have made. She gave us and our families the gift of a lifetime by bringing our dream wedding to life. Sometimes you need someone else beside you to remind you that your dreams can become a reality, and that they’re worth fighting for! Every couple deserves to have someone like Luba by their side for these milestone moments.

10/25/2023 • Masha S

We first started planning our Italian wedding in 2020 but of course due to Covid19 our plans had to change. And then, they kept having to change - until finally in Oct 2023 we had our big Italian wedding in the old olive groves of Puglia. What can I say… well we could never have done it without Luba @ Primavera Dreams. It takes a LOT of work to pull off the wedding we had. It was simply perfect. Her connections and ability to find the right vendors, who suited our taste and budget- negotiating contracts, managing multiple streams of action from florals, to make up, to planning the day with the venue, to organizing complex pick up and drop off shuttle services - it was just amazing! Luba took so much stress out of the day, she was calm, careful and organized. I had a very particular budget for makeup and hair, and Luba found me someone who suited that budget and did an amazing job. We had a set budget for florals and even though some years had passed Luba managed to negotiate almost no price increase despite rising costs everywhere. We are just so grateful with the effort, the patience and the planning. All weddings are stressful to plan and manage, and while the run up wasn’t always stress free for us, our day was just simply perfect thanks to Luba - she lifted that stress and executed everything perfectly. If something had gone wrong behind the scenes I certainly do not know about it… and that is exactly what you need, a calm steady and knowledgeable person dealing with it all… and I am forever grateful. If you want a wedding which looks like it belongs in a Vogue magazine please get yourself Primavera Dreams as your wedding planner and get yourself over to Italy. You won’t regret it! !!!

10/02/2023 • Lisa C

Luba was always available, promptly assisting us with any questions or concerns we had. She had a cool, calm, and collected vibe that made us feel at ease during the entire planning process. Wedding day was a memorable day that went perfectly

8/12/2023 • Tara G

I am not sure there are enough characters allowed here to describe how AMAZINGLY TALENTED Luba and her team are. I instantly fell in love with Luba and her style after our first meeting. There was something different about her than other wedding planners and after being closely connected for over a year, it’s safe to say Luba will always have a special place in our hearts, as she was integral in bringing our wedding weekend dreams to life. Luba is professional, brilliant, creative, kind, assertive, detail-oriented- everything you want and need in a wedding planner and the some! We shared our ideas with Luba and she consistently gave us her honest opinion and then provided solutions, or even better ideas! She even offered to meet us and spend a few days together in Italy the year before we got married there. Without Luba’s hard work and extensive network of connections in Italy, our busy, event-filled wedding weekend would never have been possible. Although not hired to orchestrate all of our wedding weekend events, Luba showed up at every event, spending hours there to ensure everything went off without a hitch, simply because that is how much she cares about her clients and their guests. We look forward to staying connected with Luba for years to come, recommending her to everyone we know getting married, and will be sure to hire her for any future major events we need to plan. We love Luba and we promise that you will, too!

7/31/2023 • Molly J

We are so grateful that we came across Luba in our search for a wedding planner. She is intelligent, kind and was truly a pleasure to work with. We hired Luba for full wedding planning for our destination wedding in Italy. Once we decided on Italy, she helped us choose the region that best fit our needs/wants and helped us select a stunning venue on Lake Maggiore. Not only did Luba do an excellent job coordinating logistics and sourcing amazing vendors, but she also had an overall creative vision for our wedding and knew how to create a magical atmosphere (which is part of the reason Luba stuck out to us after interviewing other wedding vendors). We really relied on Luba’s professional opinions and guidance throughout the planning process, and she did not steer us wrong. She shared honest feedback about things she thought weren’t necessary to spend on while also pointing out things that would really make a difference on our wedding weekend and would be worth the money. I’m so happy she encouraged us to do a traditional Italian cake-cutting – we weren’t planning on it, but it ended up being one of my favorite memories from our wedding day. She kept our events well within our budget and kept us organized between our meetings to ensure nothing was forgotten. During our wedding weekend Luba handled all the events with poise and elegance. Many of our guests, and especially our parents, kept remarking about “how amazing our wedding planner is” – we couldn’t agree more. She helped us put on a beautiful welcome boat ride and dinner, and our wedding day felt straight out of a fairytale. We didn’t have a single worry the entire day because Luba handled every detail, so we didn’t have to. From the bottom of our hearts, thank you Luba for everything!

7/07/2023 • Mila E

I recently learned that event planners were ranked number five of the top ten most stressful jobs. They are responsible for our most important life memories, and that is a huge responsibility. Luba, you have done an incredible job! Somehow you managed to be in 4 to 5 places at the same time. From last minute dress-steaming to holding hands to keep us calm, you were there every minute of the day, and I actually felt like you moved the clouds, literally! From the first phone call, we knew that you were the one we wanted to guide us through the wedding planning. A huge thank you for your enormous amount of time, expertise, and positive energy. You were exceptionally kind and thoughtful in all of our conversations and meetings. Your access to phenomenal vendors is tremendous. From caterers to lighting, to florist, to entertainment, all were superb! We could not have been happier. Our guests are still raving about how elegant and magical the celebration of our children’s union was. Michael and I extend our heartfelt gratitude to you! It was absolutely magical beyond our imagination. Thank you!!!!

3/19/2023 • Vadim K

Luba is a very smart, kind person and fantastic wedding planner!! We cannot describe our pleasure to deal with Luba. During the planning period she had a lot of perfect ideas and our wedding celebration became an unforgettable fairytale. Without her, we would not have found the perfect location in Italy in Tuscany, nor the best set of photographers, videographer and host for our amazing wedding. She was always receptive to our needs, suggesting various options for vendors in terms of quality and value for money. Luba knows every detail of how to plan a wedding of this scale. We highly recommend her to anyone who wishes their wedding to be an unforgettable experience!

2/27/2023 • Rebecca S

We met Luba right after we got engaged and worked with her leading up to our original May 2020 wedding date. She continued to help us through multiple reschedules until our eventual May 2022 wedding. Luba was terrific at helping us stay on track with our budget, picking the right vendors, and making sure the whole process was fun. We wanted a traditional Jewish wedding, so it was important to us to find someone familiar with all the traditions and rituals! Prior to planning our wedding, we always thought of a wedding planner as an extravagant extra for over-the-top weddings. Yet, given our time restraints – we thought it might be necessary. We quickly came to realize how smart that decision was. Not only did Luba help us work within our budget, but she also made sure the whole process was fun and the wedding exceeded our expectations. Luba introduced us to amazing vendors whose prices were more competitive than those we found ourselves. She also negotiated contracts on our behalf and helped us effectively prioritize where to cut and spend money. Having her organize last minute details and communicate with vendors in the days and weeks leading up to the wedding allowed us to focus on our families and enjoy the wedding.

11/28/2022 • Catherine C

I cannot recommend Luba’s services HIGHLY enough!! While my fiance (now husband!) and I were up to our ears in work in PhD and MD programs, Luba somehow pulled off a truly MAGICAL wedding, beyond anything we could have ever dreamed. Luba is incredibly organized, kind, flexible, whip-smart (she has a PhD in chemistry and speaks at least 3 languages fluently!!) and a truly fascinating person. Her passion for Italy and especially the Tuscan region is one of the things that drew me to her when I was interviewing other planners. Besides wanting my wedding to be in Italy where my husband and I met, I did not have a vision or a clue of how to plan a wedding when I first came to Luba (you might call me a rare “Type-B” bride). She thoughtfully, gently, and expertly guided me through each decision point – date, venue, photographer, videographer, florist, caterer, ceremony details, extra events, wedding website, etc. – making suggestions and providing sage advice, and at the same time helping me clarify in my head what I cared about most for the wedding. She even helped my family and I plan a trip to Italy a few months before the wedding (we are from the U.S.) and helped coordinate a tasting with the caterer, make-up and hair trial, a visit to the venue, and tours of nearby villas and borgos to recommend for guests. I was thrilled with all the vendors she recommended – especially my make-up artist, she is a genius!! NO detail is too small for Luba. She got me thinking about pieces of the wedding weekend that I never would have considered on my own, and recommended some amazing Italian traditions to incorporate (e.g., the cake show!). She taught me the importance of having events take place in different areas of the venue so that when guests transition (ceremony – cocktail hour – dinner – reception) they get some new surprises and feel the wedding magic all over again. She helped create the “flow” of my ceremony (we got so many compliments from guests on this) and made creative use of the natural beauty of our venue (Borgo Stomennano is absolutely magnificent) to save some $$ with flowers. She also provided the much-needed perspective throughout of which details really tend to matter, and which details we could let go. Luba was always easy to reach, even when she was in Italy or traveling elsewhere I could expect an email back within 24 hrs. She was largely in Boston while we were planning our wedding which made hopping on Zoom calls really easy. And last, but certainly not least, Luba is the FIRST to advocate for you sticking to your budget. We made a few decisions near the end that we knew were going to put us a little over (the late night pizza from our fabulous caterer was just TOO tempting) and Luba gave us quite a bit of (loving) pushback before making it happen. What more could you ask for in a planner!! GRAZIE MILLE LUBA!

11/04/2022 • Justin W

Luba made miracles happen on our wedding day! She was a pleasure to work with, and if you are planning in Italy she knows all of the best vendors and venues!

10/10/2022 • Jessica R

Luba was an absolute pleasure to work with for our wedding! Luba not only helped us stay within our budget, but she also offered many creative suggestions that made our day so classy and beautiful. Luba brings an arsenal of knowledge and resources into creating dream weddings, including recommending the best vendors to work with. In addition to being a creative visionary, Luba is extremely organized and professional, and helped us incorporate several cultural elements (Greek) to our wedding ceremony in a beautiful and meaningful way. And most importantly- Luba found a way to help us book our dream venue and date in 2021 in the midst of the post covid wedding chaos- she is truly a godsend!! We couldn’t be happier with the wonderful memories Luba helped us make. Thank you for everything Luba!!

7/30/2022 • Caroline J

We had the absolute best experience working with Luba! We had a -- long-delayed by covid -- reception that ended up needing changes to both the date and venue. Luba was there for every step of these pivots, and made it so, so easy. The party was in a different location from where we live, so working with Luba was a godsend -- she was able to be our eyes on the ground! I really appreciated how many small things she just made happen. For example, I didn't even think about how much I would want videos of the speeches from our family members until she emailed me a link with video of every speech and significant moment -- it made me so happy! I'll treasure it forever, and am so grateful to her for just going ahead and doing it. This was a small party that was still expertly choreographed, and I knew no matter what happened Luba would take care of it. I've recommended her to all my friends, and my family now makes jokes about keeping her on retainer for the next family wedding! I truly cannot recommend working with Luba enough!

7/07/2022 • Brianna P

If we could give her 10 stars, we would! Luba helped us plan the most amazing wedding in Florence, Italy. Deciding to work with her was the best decision we ever made. Our wedding was a dream come true and we truly couldn't have done it without her. She is organized, loyal, reliable, professional, thoughtful, and brilliant. Our wedding had to be rescheduled a few times from COVID and before having Luba on our team we were so overwhelmed and stressed out. We were scared and not sure if our wedding would ever happen. When we hired Luba 9 months before our wedding, we had almost nothing planned yet- She immediately went to work and turned our wedding around like a superhero. Her responsiveness, experience, expertise, and genuine love and care are what makes her so special. We would recommend her 10/10 times to anyone planning their wedding. We are so so grateful for everything she did for us.

5/26/2022 • Antonia T

From our first meeting with Luba and Diana we knew then and there that we wanted to hire them as our wedding planners. We are so glad we did - we couldn't have imagined going through this process with anyone else. From the countless zoom calls to the constant WhatsApp messages, they were both always there to answer all of our questions and guide us. We had our wedding in Florence, Italy and they suggested Belmond Villa San Michele as our venue, based off of what we had told them we envisioned and it was perfect. They had amazing vendor recommendations and made our wedding day so special - everything turned out more incredible than we could've ever imagined.

12/27/2021 • Jakob M

We had our destination wedding on Capri, Italy and Primavera Dreams by Luba is the best decision we have taken regarding our wedding. The execution was flawless, she held our hand through covid and the chaos around it and our wedding dream came true exactly as we wished for all that in mind. We could not have been more happy with the results, the professional help and the service of Primavera dreams. Additionally Luba is is very good at capturing the ideas and personal wishes for this very important day, she did so on budget as well which is quite impressive considering how expensive a wedding on Capri can be. You will not regret using Primavera dreams.

10/26/2021 • Victoria D

We used Luba for our wedding this August, and we cannot say enough good things about her! We are so glad we chose Luba for our big day, and honestly could not have had such an amazing day without her there. We had to reschedule our wedding because of the pandemic, and she was there for us through it all. We originally booked Luba because it was overwhelming to plan a wedding in general, but then moving the wedding and finding new vendors was even more of a feat. She was there with us EVERY step of the way. That meant sending us recommendations for vendors and going above and beyond to make sure we felt comfortable with the date move. Her network of vendors is exceptional - every single person we went with that she recommended was amazing. She is extremely professional and on top of every single detail (she is so on top of things she would follow up with us on things even we would forget about). She was also wonderful at managing my personality (very type A) and my husband's, and also helping us to get on the same page and actually make decisions. The day of she was there for us every step of the way. I swear there was not a single detail that she missed. She made sure our day went smoothly and that everything went off without a hitch. She was amazing at coordinating all of our vendors, which was something I know I could not have done without her there. Her assistant Olga was also amazing! She was kind and so helpful. As mentioned, I can't say enough about how helpful, comforting and just all around amazing Luba was. If you're reading this and on the fence about booking her - just set up a call and talk to her once! You'll get it right away that she really knows what she is doing.

9/21/2021 • Rita B

To say we could not have pulled off our wedding without Luba is an understatement! One of the best decisions I made in the entire process of wedding planning was working with Luba. We were stuck trying to find a venue in a covid environment when everything was double booked and Luba guided us to the perfect venue. She had great recommendations for what to do vs what wasn’t worth it which I very much appreciated. She helped us identify, interview and choose fabulous vendors. Her professionalism, responsiveness, expertise and genuine love for helping couples create the wedding of their dreams shine through in every aspect of her work. On the day of the wedding, she worked incredibly well with the team at the venue and our vendors to make our event as perfect for us and for our guests as possible. I had so many of my friends and relatives compliment Luba’s work. In my opinion, a wedding planner is key in this process and I cannot recommend Luba enough! She’s amazing! Luba - THANK YOU for everything!

6/14/2021 • Lisa H

Choosing Luba as our wedding planner was the absolute BEST decision we made, and without a doubt she is by far the highest quality wedding planner anyone could ever retain. Luba is a professional, truly. She does absolutely everything to the highest quality, leaving no detail behind. She is organized, proactive, creative, thoughtful, solution-oriented, and has an unparalleled excellence in communication. Luba helped us plan an elegant, large scale wedding in less than 100 days, at the tail-end of the pandemic where rules were changing almost every day . We went from a 25 person wedding with no cocktail hour or dance floor allowed, to a 100 person wedding, extended cocktail hour, full orchestra, opera singer, drone videography, multiple photographers, instrument trio enhanced DJ with dance floor, choreographed first dance, exquisite florist, custom tux, and on-site childcare services for our black-tie gala wedding. Our wedding was a dream come true, and honestly, it was largely thanks to Luba. We had no idea where to start at the beginning, I was not one of those brides who knew what she wanted since she was 5 years old, but the vision came together very quickly once Luba came on board with creative inspiration, asking all the right questions, and providing all the right guidance. Luba is flexible, able to work on any scale, with any couple, and in any circumstance. She is timely, always responded to emails within 24hrs if not immediately, and took great initiative on tasks that were very challenging to ensure that our wedding was able to be executed exactly as envisioned. Luba is a masterful coordinator. She gathers people in, and has a very skillful way of communicating with a wide array of so many team members to ensure that everyone is on the same page so that there really are no "last minute hiccups" to even worry about. She's already planned ahead for all of those, and all the other ones you can't even think of. She took countless trips to our venue, she attended my wedding dress fittings to ensure she knew exactly how to bustle my gown when the time was right, and even gathered a few extra buttons from the designer just in case one happened to cause any trouble on the day of, she arranged for countless zoom calls, and she was the single point person who arranged for all of our top of the line vendors. She is incredibly well connected in the wedding arena, and even more so incredibly well respected. Luba's fee was marginal compared to her value, and I know I only saw the surface of all the effort she was putting into our day quietly behind the scenes. She helped provide guidance at ever turn---when we were uncertain about which decision to make on something, or what would be considered customary at certain points of the process Luba always had the answer for us. She was not pushy at all, but rather was wise, and knowledgable, that gave us SO MUCH PEACE OF MIND in a process that can be rather anxiety-provoking and stressful. Luba is not an ordinary wedding planner, or person for that matter. She is extraordinary, she puts her HEART into her chosen profession, and you can see that when you work with her. She is an extension of you as a couple, she interacts with every vendor you will have, and helps shape your day and your vision----it was truly a blessing to have that person be someone as warm, calm, kind, and devoted as Luba. We recommend her above what any words could adequately reflect, she is a gem.

5/18/2021 • Tanya N

Luba was a wonderful wedding planner! We were planning a wedding all over zoom (because I am based out of California and planning a wedding in Massachusetts) and despite that, we had a great working relationship. Luba has a very calming and reassuring presence, which helps highly anxious brides like myself deal with the stress of a wedding. I also appreciated that she was a good listener and was able to find vendors that matched the vibe I was going for (her florist recommendation was especially on point!). The day of, Luba was very organized and I didn't know about any of the various steps that were going into executing the wedding. I appreciated her calming presence and it helped the wedding happen without a hitch! Would gladly recommend her to anyone!

11/23/2020 • Therese D

Luba, owner of Primavera Dreams, is an amazing wedding planner, organized, professional, discerning, perceptive. Working her magic, she created an elegant micro wedding for us in two weeks time. Before hiring Luba, we found ourselves up against pandemic roadblocks trying to plan an outdoor wedding before it became too cold to do so. We ultimately realized we needed professional help and found Luba and ‘Primavera Dreams’. After a zoom consultation with Luba, we gave her the ‘go ahead’ and she went to work contacting available venues, caterers, florists, photographers and planning an elegant covid conscious affair that was far beyond our expectations. She intuitively knew what would work best for us and we trusted all of her initial suggestions regarding the venue and vendors. Our wedding day was flawless, held at the Endicott Estate in Dedham and all of the vendors produced ‘top notch’ work. Thank you so much Luba for making our day perfectly special!

11/23/2020 • Therese D

Luba is an amazing wedding planner, organized, professional, discerning, perceptive. Working her magic, she created an elegant micro wedding for us in two weeks time. Before hiring Luba, we found ourselves up against so many pandemic roadblocks trying to plan an outdoor wedding before it became too cold to do so. We ultimately realized we needed professional help and found Luba and ‘Primavera Dreams’. After a zoom consultation with Luba, we gave her the ‘go ahead’ and she went to work contacting available venues, caterers, florists, photographers and planning an elegant covid conscious affair that was far beyond our expectations. She intuitively knew what would work best for us and we trusted all of her initial suggestions regarding the venue and vendors. Our wedding day, held at the Endicott Estate in Dedham, was flawless and all of the vendors she recommended produced ‘top notch’ work. Thank you so much Luba for making our day perfectly special!

10/30/2020 • DeAnna S

LUBA! What can I say besides, she is wonderful and helped me plan a perfect wedding. I contacted Luba in the fall of 2018 when we first were engaged and she was super responsive and kind. Fast forward to less than 60-days to my COVID wedding and knowing I needed help, for my sanity. I reached out and she remembered me and we set up a zoom meeting and I knew I needed her by my side! While most of the planning was done, she helped with the final details, recommended a few vendors, and gave me peace of mind -- which is invaluable!! She was there with us every step of the way from final vendor meetings, rehearsal, and for the big day. She helped screen our guests and made sure my dress fit perfectly. All while in a mask and PPE for the bid day :-) I cannot recommend Luba enough and hope that every bride who needs help will reach out to Primavera Dreams! Thank you, Luba!!!! DeAnna and Nolan

10/20/2020 • Alisa D

Luba with Primavera Dreams is AMAZING. The name fits perfectly - it's a dream to work with her. She helped us plan our wedding in 8 weeks (and during COVID!), and on top of that most details were finalized in 6 weeks. Simply put, we couldn't have done this without her. She has exquisite taste, a sharp eye, a strong network of top-notch (and easy-going!) vendors, and is able to pull everything together with a smile. She listened to what we were looking for, and added helpful suggestions along the way. Luba is cool, calm, collected with a happy & vibrant personality. We'd love to work together again and strongly recommend her to all out family & friends. Thank you SO much Luba - we couldn't have done this without you!!!

8/06/2020 • Yvonne L

We had Luba from Primavera Dreams as our wedding planner for our micro wedding and she was instrumental in getting everything together for us. By the time we had started planning, COVID surge had hit Boston, and both Gabriel and I were really busy at work for a long time as we are both physicians. We met with Luba a handful of times through zoom and she took matters into her own hands and created the event for us beautifully. She was also extremely flexible and understanding given the COVID situation. In fact, (i'm sure this was slowly giving her a heart attack), we finalized many of the vendors less than 2 weeks before the wedding! Gabriel and I were very hands off throughout the process and Luba was instrumental in putting everything together. It came out so perfectly that even my husband was super happy with it and would hire her again for our future events. I am so happy to have met and known Luba and look forward to working with her in the future.

6/06/2020 • Alex G

Luba is one of the most incredible wedding planners I have ever worked with. She is a fantastic person and a true professional. I would highly recommend hiring Primavera Dreams to help you plan your special day. Do not hesitate to reach out to Luba and her team of experts!

5/07/2020 • Elisa D

Luba at Primavera Dreams could not have been a more helpful, efficient, and supportive wedding planner! She took the stress and anxiety out of the process leaving me and my husband to really enjoy wedding planning and our day. Luba made us feel at ease as soon as we met her - she is warm, incredibly smart, and is a hyper-organized professional. She guided us every step of the way - helped us find vendors and handle the negotiations, came with me to my dress fitting, spend hours with me and the caterer selecting the perfect menu, helped with the complex seating chart and was always available to take a call (and highly responsive on email!) and give advice or just offer support when I was stressed. Day of, she worked tirelessly to make sure our day went off without a hitch and knowing she was by my side made me much more calm. I highly recommend Luba - she is the best!

4/17/2020 • Dina I

I have just noticed that Primavera Dreams is celebrating its anniversary. By coincidence we are spending some quality time at home with the family and got to reminiscing. In July of last year, though it seems decades ago, Luba has organized my husband’s, Alex Karpovsky, round-number birthday celebration in Italy. To say that it was impeccable is to say nothing about it. By Primavera’s measures it was not a large celebration - around sixty guests and two full days of festivities. But for us, when we started the preparation it seemed absolutely daunting. How do you get together people from half a dozen countries all over the world? Many of them have never met each other. How do you make sure they enjoy their time together? And, by the way, the budget we had was (very) far from unlimited. Well, looking back it still seems amazing that Luba was able to get it all together and made it look simple in the process. Even during the celebration itself every minute felt like fun times - and none (except for sudden onslaught of mosquitos during an open-air cocktail hour - but the spray did help) felt like fighting emergencies or straining to get things right. Of course the location - Lago Maggiore in Italy - is gorgeous and inviting to begin with. But there are lots of choices and actions that could’ve gone wrong. Luba led us every step of the way - from choosing the right venue among many highly variable options to play-by-play entertainment and through every detail including the choice of flowers and the right photographer. Every time I think back on the festivities I smile and the quarantine seems just a little less painful when we reminisce. We hope - no we are sure - that there will be another family celebration in Italy and Primavera Dreams will be there for us to make it memorable and enjoyable. Thank you Luba!

11/04/2019 • Jillian H

As soon as we discovered Primavera Dreams, we knew our dream of getting married in Florence could be a reality. Being from the U.S., we faced some skepticism from our families when we first started talking about a destination wedding in Italy but fast forward 18 months and now they can't stop talking about how it was the most epic family vacation / wedding that they had ever been to! We couldn’t have done it without Luba. She truly became like a third mom to us (in the best way possible). She is all about creating an experience, not just for the wedding but for the entirety of the planning process. She even came on our venue hunting trip with us one year before the wedding date. I was VERY much a type-A bride and Luba was always quick to respond to my many emails, no matter what I threw at her. We ended up having more guests RSVP ‘yes’ than we initially expected and our wedding of 80 quickly grew to 110 but Luba wasn’t phased by any of the changes and thankfully had her daughter, Dina, to help as a second hand. When it came time for the wedding weekend, I felt like I was actually able to relax and truly enjoy the happiest couple of days while Luba and Dina took care of EVERYTHING. Grazie mille to Luba and Dina for the wedding EXPERIENCE of our dreams!

10/23/2019 • Alex S

At this spectacular Tuscan wedding, I had the honor of leading the huppah ceremony. This gave me the opportunity not only to observe Luba’s work but to closely collaborate with Primavera Dreams during the preparation and execution phases of this epic event. Given my role, my assessment is not only that of a guest or a client but of a colleague. Luba confidently managed the three-day wedding that consisted of multiple events spread over the big territory of Villa Vignamaggio as well as other regions of Tuscany (the terrain was stunning but added another level of challenge moving people and stuff around). She dealt with a sizable and diverse crowd of guests coming from all over of the globe and an army of service providers switching between customs and languages on the fly (her command of Italian was certainly a resource!). While working tirelessly Luba never stopped being friendly and classy. She was always ready to give a piece of advice but in a delicate and accommodating way. Luba really helped to create the most joyful event that Villa Vignamaggio has seen since the filming of Much Ado About Nothing on its grounds. I can say with certainty: Primavera (the spring) Weddings is good for ALL seasons.

10/17/2019 • Olga G

We are so so happy we hired Luba to help plan our daughter's wedding this September! We wanted to do it in our own backyard on the Cape and we didn't have any idea how to start. Luba met with us a number of times and recommended vendors; explained the wedding "flow" and what we need to think about. All her recommendations turned out to be super-valuable and we ended up hiring all of her suggested vendors. Luba was very attentive to details and answered all of our questions either in person, by phone or email. She was there on rehearsal to make sure the wedding party knows what to do! And of course, Luba was the Leader of the wedding day! She made sure everything was set up right at the ceremony and later at the reception; she announced the speeches, dances and coordinated with the caterer and DJ the smooth flow of the wedding. We would highly recommend Luba for your wedding!! Couldn't be happier!

10/02/2019 • Galina K

We had the most beautiful, warm, and well organized wedding! As a first time mother of the groom, I appreciated the advice and support from Luba. I also appreciated that the timing worked perfectly. All the suggestions were right on target! The vendors were great, the venue beautiful, and the flowers were especially gorgeous. Thank you for all your hard work! it was so much appreciated by the whole family.

9/30/2019 • Leah (Lyusha) Z

We feel so lucky to have found Primavera Dreams! We had no idea what we were getting ourselves into when we decided to host a nearly 200-person Russian-Jewish wedding in my family's Cape Cod backyard - but Luba came to the rescue! She worked closely with us through our year-long engagement to think through every detail, from major vendors to heel protectors for people who wore stilettos in the grass. Luba is proactive, lighting fast to respond, and has a very calming effect on a stressed out bride. She also quickly understood our vision to host a literary-themed wedding and made creative suggestion for how to entertain our guests. More than anything, Luba has an invaluable network of vetted, professional, wonderful, flexible, well-priced vendors that help you navigate the otherwise overwhelming wedding vendor marketplace. She found us our photographer (amazing), hair & make-up (so talented), DJ (unbelievable combination of DJ, live singing, and live saxophone!), videographer (great and had a drone), luxury outdoor toilets, and tent company (so professional). Every single one of these vendors was FANTASTIC on every level, and we cannot be more thankful that Luba found them for us! Because Luba is bilingual, we also asked her to MC the wedding since we had a Russian & American crowd. We felt so comfortable having her lead the evening because she knew every single detail. When unexpected things happened (electricity briefly went out in the caterer's tent so the entree got delayed), Luba checked with me and tweaked the evening's schedule on the fly so that none of the guests noticed. I absolutely recommend her services without hesitation if you're looking for a professional, organized thought partner, coordinator and planner on your wedding journey! We'll always be thankful to Luba for helping us pull off the PERFECT day!

8/29/2019 • Irina P

We bless the moment when we asked Luba, the founder of Primavera Dreams to take us under her wing and organize our wedding in Italy. It was Luba’s suggestion about Castello Vicchiomaggio. This castle, standing alone on top of the hill was grandeur, but at the same time very homey. How amazed we were to learn that this Castello for a year hosted Leonardo Di Vinci. What a feeling.... - to live in a suite where Mona Lisa was painted and walk the same floor as Leonardo was walking....What a feeling.... - to see winery fields and true Tuscany still valley through your window.... What a feeling to have your wedding vows in the Venetian style court yard with your very own Romeo and Juliet Balcony... But then comes the entire preparation...Food, flowers, invitations, media crew, place settings, ceremony, cake, and even fireworks.... Step by step, without stress, but firmly, PrimaveraDreams under the leadership of Luba conducted our challenging project from “A to Z”. Hundreds of small and big сhallenges and obstacles were fully managed and eased off for us by Luba. The day of the wedding could not be more organized and yet relaxed and perfect! Luba and her amazing associate Dina sent us all the way to the journey of enjoying of our party and not worrying about anything. A year and a half of hard work was crowned with a unique evening for everyone. Say "THANK YOU" is not to say anything. Our gratitude is boundless!!!! But, once again: Thank You PrimaveraDreams, which turns dreams into reality and makes your wedding a fairytale!

7/27/2019 • JingJing C

Luba was invaluable in helping us plan our wedding from across the country! She was proactive from the very beginning in helping with our venue search, and was incredibly organized and kept us on track and on top of all the details throughout our nearly 2-year engagement. Luba was quick to respond to everything and dive into anything we wanted to research. On the day of, she handled everything with grace and professionalism - we felt like the whole day went perfectly and we were truly able to enjoy ourselves! Her kind and calm demeanor and her diligence and passion for weddings make her a great person to entrust your big day to!

6/02/2019 • Michelle H

Luba was the best! We booked her for month of coordination services to specifically have her for the day of her wedding. She did so much more than that. Most importantly - she connected us with some vendors we didn't know we needed (lighting!), she had an amazing timeline for us and for each vendor, and she kept me stress free the day of. Our venue was behind with our dinner and she was able to shift our timeline around so we still got enough dancing after dinner. Having her there really allowed my family and my husband and I to enjoy the day fully. We didn't have to worry about a thing.

5/29/2019 • Maryam L

We started to plan for our wedding four months in advance and I first started to find a wedding planner. I chose Luba and at the first meeting we had I really liked her personality, her taste and how organized she was. I m really picky and I was looking to have my dreamy wedding. Luba recommended couple of places and she came with me to visit those places even before I sign any contract with her. She helped me to find all the vendors based on my taste and the quality I wanted. She recommended something that are more necessary and not spend money over some other stuff that were not in priority. She understands what you want and what makes your dreamy wedding happen. She is very organized and always available. My husband and I are too busy and without Luba ‘s help we were not able to plan everything on-time. My wedding was exactly what I wanted. Everything was so beautiful and all the guests enjoyed the wedding so much. All the vendors that Luba recommended were really professional, nice and flexible. We got a lot complement from all of guests. At the wedding day everything were on-time , runs based on our planned schedule and smooth with no rush and mess, so elegant and classy as I wanted. We are really happy that we had Luba as our wedding planner as she helped us to make your dreamy wedding happen in the best way :) thanks a lot Luba!

11/12/2018 • Sarah M

We brought Luba in the middle of our wedding planning (six months out) to help get us organized and make sure we weren’t missing anything. She was thorough, very organized, and provided great advice. When I started wedding planning, I wasn’t sure whether it was worth investing in a wedding planner (I had already found a venue and most of my vendors), but now I would say it is absolutely worth it. Leading up to the wedding, she was extremely helpful in planning the day, suggesting wedding vendors, and being a sounding board to ensure that we were on track and not missing anything The week and day of, I did not have to think about any planning or vendor organizing. She took care of everything in the background, for which I am very grateful for given I was able to spend a lot of time with family visiting from out of town. I’ve also learned that it is really important to have someone act in your best interests when it comes to negotiating with all vendors - Luba did that superbly! If you are looking for a wedding planner, you should absolutely reach out to her!

11/07/2018 • Shannon C

My husband and I can't say enough about Luba. From the beginning, Luba has been there for us as a consistently reliable source of knowledge, advice, comfort, and organization. We had already picked our big vendors - venue, catering, photographer, florist, music - by the time we met Luba. We had found ourselves managing crazy work schedules, without the time needed to devote to finding smaller vendors and working on the details that really bring a wedding to life. We looked into a few different planners, but we knew from our first meeting that we wanted to work with Luba. Her care and attention to us as a couple and calm demeanor showed us instantly that Luba was exactly what we needed. Throughout the wedding planning process and now beyond the wedding itself, Luba has been there for us for the smallest of questions to helping sort out last minute vendor changes. Luba stayed on top of the wedding coordination and timeline when we didn't have time to, working on our behalf behind the scenes and looping us in for decisions when needed. Luba even attended one of my final dress fittings in downtown Boston so that she could learn how to bustle my dress. Where we most needed help was the wedding weekend itself, and Luba's contributions to the weekend were above and beyond. Luba stayed at a hotel near our venue the weekend of and was a calming, helpful source for everyone involved. From coordinating with vendors, to assisting the florist in the set-up on the day of (who later told us she could not have completed it all without Luba!), to making sure everything was easy and magical for my husband and I, Luba really made the weekend an incredibly beautiful experience for all involved. We feel that we now have a friend gained from the process, and are looking forward to staying in touch with Luba. We can't recommend her enough! xoxo, The Christmas'

10/22/2018 • Alla S

Luba helped my children to plan the destination wedding in Italy. Planning a big event is challenging, stressful, hard, overwhelming. When you try to do it distantly with the language barrier not knowing Italian, it is twice as harder. Luba came to the rescue later in a game when her help was needed right away. Her deep knowledge , passion, love to make other's happy took a weight from our shoulders. Luba is simply outstanding. If you lucky to find her, you will quickly realize you don't need to look anywhere else. Luba will become your any event planner for you, your family and friends. Luba went far beyond the responsibilities of a wedding planner. She helped to plan rehearsal dinner the day before wedding, she helped to find the boat to take wedding party for a sea trip among Amalfi coast. She stayed in touch all the way through for a little details like transportation of people to and from the points of destination. She was a true advocate and completely respected bride's and groom's vision. She ensured everything was exactly the way they wanted. Luba suggested solutions for everything; streamlined communications with all of the vendors and ensured everyone was on the same page. She sincerely wanted everything to be perfect for us. We had a wonderful and delightful wedding that we remember with the utmost joy. We would highly recommend Luba to everyone who wants to take the stress out of any party prep!

10/02/2018 • Paul T

Primavera is in a word, wonderful. Our planner, Luba, guided us through the process, took care of all kinds of details, and on the day of the wedding quietly made sure that everything went perfectly. In the months before the wedding she had countless helpful suggestions, gave us great advice, provided great professionals and introductions, and took a lot of the stress out of the process. Luba is a delight to work with. I can't recommend Primavera highly enough.

9/26/2018 • Harlan T

Luba is who you want to call right when you get engaged. The venue search was the hardest part of my wedding planning process and, if I had worked with Luba at that time, I would have saved some headache. When we did bring her on board, she met us at a convenient location in person and asked to get to know us first. She wants to put in the time to learn about you so she can anticipate what you need and like. Getting to know Luba, we learned she is a kind, thoughtful, patient, organized, and extremely smart person. She can help you navigate contracts, help with budgets, and give you a realistic sense of what your timelines, costs, and effort should be. Her patience means she knows when to act and help get you organized and when to let you savor the time of your engagement before the big day. On the day she was fantastic. She met us for our rehearsal to make sure everything would run smoothly. Her calm presence puts everyone at ease. On the day, she even picked up lunch and snacks for our bridal party while they were getting ready! The cherry on top was her filming our ceremony (even putting together a highlight reel!). Luba is there to support YOU, not to steal the show or make the process about her (as I've unfortunately seen at other weddings). She also knows great vendors. If you're thinking about getting a planner, just give her a call. She's honest and will guide to the answers you need!

8/09/2018 • Daniel P

We had our wedding at Castello di Vincigliata in Tuscany, and it couldn’t have gone better. Luba was referred to us by a good friend at the beginning of our wedding planner search. We conducted several interviews and ultimately chose Luba. Overall our experience was very positive. Luba is VERY organised, meticulous, intelligent and really stayed on top of us to get things done. She uses online tools (aisle planner) to organise the wedding and we had video calls to discuss progress on a regular basis. We planned our wedding from Canada so there was no way we could have done it without her. Luba knows a lot of boutique vendors in Tuscany which really helped us customise the wedding. I personally liked that she got us to focus on the important things and save money on things that were superfluous. She was also helpful in taking care of the little things like sun umbrellas, fans and welcome gifts which actually made a big difference. It is very helpful that she is fluent in Italian and English. The actual wedding day went very well without a single hitch. We were very happy how smoothly the ceremony and party went. The best part about Luba was that she really cared about delivering a top class wedding for us and has now become a friend.

8/07/2018 • Danielle P

We just came back to Toronto from our magical wedding near Florence, Italy and had the pleasure of having Luba as our Tuscan Wedding Planner. We worked with Luba for 1.5 years and she was excellent! Extremely organised, offered many beautiful options and couldn't have executed the day any better. Luba was a lifesaver, making sure we got things done on time and was great at mediating the different opinions between my husband and I (which is VERY important when planning a wedding!!). She was always available for a chat, and answered our emails and messages promptly. Luba is very intelligent, well educated, speaks multiple languages ( English, Russian and Italian and perhaps more!) and most importantly has a strong passion in her role as a Wedding Planner! I strongly feel her dedication, extreme diligence and passion are exactly what any couple would be looking for to help create their magical day at home or abroad :) Cheers! Danielle & Daniel

7/15/2018 • Elena F

Luba was amazing in helping us planning our wedding last June (the review is well overdue:))! She is the easiest person to get along with and did an amazing job with every aspect of the planning. Since my husband and I both work and have busy lives, Luba was exactly what we were looking for. She did an exceptional job in finding us the great vendors, organizing our budget and helping us prioritize the tasks at hand to have a stress-free experience. She was thoughtful, attentive and was giving us invaluable advises along the road. Needless to say, she was an enormous help during the wedding day. In the end, we and our guests had a great wedding and actually got to enjoy the process! We have nothing but great memories.

7/08/2018 • Alicia T

I met Luba late into our planning process, about 2 months prior to our destination wedding on the Amalfi Coast. I was still having trouble making decisions about, flowers, schedules, and finding it difficult to reach small vendors for items such as local Italian gifts for the wedding party. Luba was able to sort out and help solidify plans within a week! Her network on the Amalfi coast was invaluable in finding the most affordable options as well as curating all the details that made our wedding personal and extra special. Luba is able to give her opinion based on expertise but also listen to our opinions and desires, as well as give her feedback in a supportive and gentle manner. This was especially important when making big decisions that had become a dilemma for my fiancé and I. The week before the wedding I had a meltdown because I felt that the flower color scheme was all wrong. The florist had told me it was too late to change anything, but Luba came to the rescue and was able to negotiate with the florist to make my dreams come true! Once we had Luba on board in the planning process I felt as though a thousand pounds of pressure had been lifted from my shoulders. She was so efficient in completing our tasks, and keeping us in the loop of communication, every step of the way. She made us feel at ease even when we were down to the wire. My one regret is that we didn’t work with her earlier in the planning process. She truly saved the day!

7/04/2018 • Arcady S

My wife and I had the pleasure of working with Luba to plan our Italian coastal wedding. It was a daunting task, to say the least. We're busy professionals living in San Francisco, and about four years ago we fell in love with the Amalfi Coast in Italy. After getting engaged, we searched all over for wedding locations -- California, Hawaii, even Boston. No matter where we looked, we kept thinking of our magical vacation in Ravello. We needed help, and a lot of it. Thankfully, we were introduced to Luba, who specializes in planning destination weddings in Italy. We were incrediby fortunate to have done so. Her knowledge of the area, her professionalism, and her care & understanding for our needs were all above and beyond either of our expectations. From scoping out and picking the location of our rehearsal dinner, to interfacing with boat charter companies, to negotiating prices with Italian-speaking drivers, she did it all. Every time we spoke with her, the inevitable anxiety of a wedding continued to subdue until we felt confident of a genuinely magical experience. And at the end of the day, that is exactly what it was. I cannot recommend Luba highly enough -- she will make your Italian wedding a thing of dreams.

1/27/2018 • Yevgeniy D

Luba at Primavera Dreams did an extraordinary job in helping us plan our wedding of 200+ guests. As soon as we met her, we knew we were in good hands! Luba left no stone unturned in helping us find a wedding venue and each one of our vendors. She was so knowledgeable about all the vendors in the Boston area (and I believe she also knows vendors and venues in Italy as she plans events there as well) and was able to narrow down a list for us based on our needs and preferences (and we had a lot!) - a must when dealing with an overwhelming number of options! She is well-connected in the industry and knows about the venues and vendors first hand so is able to offer great advice. Throughout the process, Luba was extremely organized and efficient. She paid attention to the smallest details and forseaw potential challenges and offered solutions. She was extremely responsive and always available for calls - whether to brainstorm, ask questions or just help with general stress relief around the event. The day of the wedding, she was nothing short of amazing - she promised that we wouldn't have to worry about a thing on our day and we didn't. We felt like we just had to show up. The venue was perfectly set up (even more beautiful than we imagined!), Luba kept us on schedule with getting ready and the photographer so that we could start the ceremony and reception on time. We didn't have to field any vendor questions or concerns - Luba took care of everything so we could just enjoy our day and our guests. We are so grateful to Luba for so flawlessly organizing the best day of our lives and bringing calm, warmth and a great perspective throughout the whole process!

11/03/2017 • Shannon R

We enlisted Luba's help a bit late in the planning process after recognizing that we needed someone to keep things on course the day of the wedding, especially for the ceremony, & to manage set-up & breakdown logistics. Luba went so far beyond the responsibilities of a "day of" wedding planner. She was a true advocate - ensuring everything was absolutely perfect & exactly what we wanted. For example, we wanted to do a Jewish challah bread-cutting ceremony during dinner, so Luba taste-tested the highest-regarded challahs in the area before selecting the one that would be served to our guests. She even baked the "display" challah used in the ceremony herself! It was beautiful, delicious & her personal contribution to our day was such an honor. Luba suggested solutions before we even recognized that there was a problem (i.e. the necessity for our officiant to have a mic), streamlined communications with all of the vendors & ensured everyone was on the same page, and was always available & responsive. It is so important to surround your wedding with people who are calm, organized & sincere as it isn't just your family & friends who set the tone of the day, but every single person involved. Luba is the exact kind of person you want by your side! I am a fairly anxious person & had put so much energy into the vision of our wedding, but on the day of the wedding when getting dressed & taking photos with family, I didn't worry once about what was going on at the venue. I knew we were in good hands!

6/23/2017 • Stanislav R

One can’t imagine how grateful we are for the beautiful celebration Luba from Primavera Dreams created for our wedding! The whole thing was so beautiful and delicate, exquisite and unique. We felt happy and cheerful, and our guests were delighted. We hesitated at first to have the attributes of a “typical” wedding, such as the bride’s bouquet or the wedding cake. But Luba convinced us that it would add a nice touch to the whole event and persuaded me that we shouldn’t think about our age but about happiness and beauty of the moment instead. We’ve spent a precious day with our children and grandchildren and the closest friends, and everyone told us that we were just stunning. Luba helped us to select the place and the room at Taj (we didn’t have enough energy to see ourselves and we just trusted her judgment), and spent time explaining all the menu choices and options. She was handling all the communications with all vendors on our behalf. She did found a great florist, the band, which played the music we liked – and not too loud for us – and helped us selecting an outstanding cake. I wasn’t sure about the makeup but again Luba did found a great make up artist, who came directly to my home and did a wonderful job: everyone was complementing me on how young I looked! And I felt this way! It was a happy day in our life and we feel lucky to have Luba to help us with every aspect of it. Thank you, Luba!

5/16/2017 • yelena s

>> I recently had the pleasure of attending a bridal shower that Luba flawlessly executed. In advance of the shower, she kept all attendees organized in preparing a sentimental (and useful!) cookbook gift for the bride. The finished product was beautiful and functional! The shower itself was ideal because it was not meandering or drawn-out like some showers can be. Instead, Luba kept things moving with a fun, light atmosphere of creative games and entertaining vignettes about the bride and groom. And did I mention the food? Luba prepared an assortment of restaurant-quality appetizers and brunch-type treats that were delicious! I’m still dreaming about her eggplant dip. I would highly recommend Luba to anyone planning a memorable event!

5/04/2017 • Irina S

I hired Primavera Dreams to help with the planning of my daughter's wedding. She didn't want a long engagement so we had to move quickly and plan a wedding for 180 people in less than 6 months. Luba was nothing short of amazing! She held our hand through every step of the process but never imposed her opinion on us - mainly listened to my daughter’s vision, ideas and preferences and made suggestions that were so spot on! I heard this is very rare for a planner or any wedding related vendor. Luba helped us select each one of our 18 vendors as we had no idea where to even start! She found the perfect venue with very specific requests from my daughter (a beautiful place conveniently situated near Boston that can comfortably accommodate 180 people in an indoor space with sit down dinner and dancing, the ability to bring in the caterer of our choice, and BYOB which is nearly impossible to find!) and we were thrilled with each vendor. Our photographer, caterer, bi-lingual band, florist, string quartet, invitation maker, lighting, rentals, and even photobooth (Luba's idea which was the best treat for guests!) were top notch, unique and received so many compliments from our guests (food, alcohol, music, decor and the celebratory feeling!). Luba even found a custom tailor for my son-in-law's suit and suggested the store where we found my daughter's dress (after months of unsuccessful trips around bridal boutiques)! We would have never found the amazing vendors, who were perfectly suited for the classy, romantic and festive vibe we wanted, whom Luba found for us on our own. Luba also coordinated all the vendors to make sure that they all worked in concert towards one vision which was executed flawlessly the day of and just the way my daughter hoped). She advocated for my daughter's opinions with vendors when necessary but maintained a great relationship with the vendors who all loved working with her. She was a brilliant the day of the wedding and ensured that my daughter and I could enjoy the day and feel like guests at the wedding! No detail was overlooked (and I couldn't have imagined how many details there would be to manage!) and Luba handled the issues that did come up so efficiently and without us worrying or even knowing (Ie - my mother forgot the marriage license at home, the groom forgot to have his shirt ironed, the veil clip broke, our portrait session ran over,..). More than anything, I knew that my daughter and I had nothing to worry about from the moment we met Luba to the time my daughter got into the limo after the wedding. I can’t recommend her and Primavera Dreams enough! It was worth every penny - you will be in good hands with Luba!

4/27/2017 • Elena K

Recently, my husband and I celebrated our silver wedding anniversary, and I was lucky to use Luba's services. Everything was organized well, thought through, and executed perfectly. We had more than 60 guests: multigenerational family and friends, ranging from age 1 to age 99. We spent three days in the beautiful White Mountains of New Hampshire, played golf, enjoyed yoga and Pilates, visited famous Franconia Notch and Waterville Valley. Dinners and Brunches were very well organized: the food was delicious, and everyone’s mood was very happy and lighthearted. Luba helped us not only to organize the events, but was also Master of Ceremonies! This was extremely welcome, and really made the difference in our celebration. Luba was especially creative in working with camera people and making sure we would have all the sweet memories recorded and presented to us in a very swift manner....Luba’s involvement and attention to detail, from start to finish, fulfilled our dreams for our anniversary.

4/21/2017 • Mariana J

We had limited time when we decided to get married so we felt that we needed help from a professional planner. We were lucky to get Luba! She helped us organize everything quickly and efficiently (while also keeping within our budget and even saving us money with helpful tips and tricks) - to select a great yet affordable venue that was not initially on our radar, to coordinate and constantly follow up with our vendors and to make sure that all the small details were taken care of in advance. The day of the wedding she ensured that everything ran smoothly and on-schedule. She also provided much needed moral support during stressful periods and was a cheerful, reassuring figure throughout the whole process. We had a wonderful and delightful wedding that we remember with the utmost joy. We would highly recommend Luba to everyone who wants to take the stress out of wedding prep!

4/20/2017 • Lisa D

Luba was our wedding planner and exceeded every possible expectation of a very type-A, detail-oriented bride. I initially didn't think I needed a planner but closer to the wedding decided that I would love some help in coordinating the day such that me and my family didn't have to feel like we were "working" and could enjoy every minute. I don't think my day would have been as flawlessly executed nor as enjoyable for me if I hadn't hired Luba. I interviewed 7 different wedding planners and Luba stood out to me as not only the most organized, responsive, and warm but also the most passionate about wedding planning and helping to create a memorable and unique event. I could not be happier with my choice. While many planners are punctual and organized, Luba is also very thoughtful, smart and logical so was able to guide me through every decision (big and small - vendors, decor, menu, cake size, alcohol types and quantities, seating chart, toast lineup) in a very efficient manner that made me feel comfortable. Wedding planning is all about prioritization and decision-making and Luba excelled at both! After every conversation/text/email with her, I felt much more calm and confident about my big day. The days leading up to the wedding, I was a nervous wreck with the amount of minutae to take care and Luba was able to keep me calm like no-one in my family and help get everything done (including last minute candle shopping when one of my vendors wasn't able to get them for us). The day of wedding, she was nothing short of amazing ensuring that every detail of my vision was executed flawlessly. She was prepared for everything including having a sewing kit ready to go when we realized my very complicated ball gown of a dress was a smidge too long for my first dance - Luba literally "altered" my dress in 5 minutes taking it up the perfect amount that allowed me to have fun on the dance floor. After the wedding, I got so many compliments on literally every aspect of the wedding and could not have been happier with how it all turn out. Thank you Luba for helping to create my dream wedding!