About this vendor
Located in Ames, IA, Pure Bridal is a wedding boutique specializing in beautiful wedding gowns, bridesmaids dresses and a wide array of accessories. With over 1000 wedding dresses, Pure Bridal has an extensive collection of wedding gowns from the industry's top designers along with and amazing assortment of Private Collections, ensuring you are getting the best styles for the best price. That was not enough though! Pure Bridal believes no matter what your size or shape, you deserve to feel beautiful in wedding dresses that fit you. Pure Bridal carries gowns in 2-34, and in addition to our classic styles, Pure Bridal offers many unique styles, black wedding gowns, colored wedding gowns, simple styles and a fantastic selection of "Take-Home-Today" dresses for a discounted rate.
The Pure Bridal team manages the boutique and work tirelessly to provide every client with a memorable and high-quality experience.
Pure Bridal's roomy fitting rooms allow brides to try on wedding gowns in comfort, while the private seating areas allow all guests to sit back and enjoy their time with the bride. Couples are sure to appreciate the expertise and guidance of the company as they embark on a once-in-a-lifetime shopping trip.
Pure Bridal is available to visit by private appointment only.
Details
Accessories
- Clutches & Handbags
- Cover Ups
- Jackets
- Wraps
- Hair Accessories
- Flower Crowns
Business Attributes
- Woman-owned Business
Dresses
- Bridesmaid Dresses
- Wedding Dresses
Fashion Services
- Bridal Stylists
- Custom Designs
- Group Discounts
- Online Ordering
- Plus Size Available
- Private Appointments Available
Awards and Affiliations
9-Time 'Best of Weddings'
2022.2021.2020.+6 more.
Best of Weddings
The Knot independently assesses vendors for this award—it’s never self-reported. We base it on firsthand experiences from real couples and guests, and they must have a 4.5-star average across 7+ reviews in the qualifying year.
Hall of Fame
Earned by winning 'Best of Weddings' four or more times.
Reviews
Your trust is our goal. Our community relies on honest reviews to help
you make those big decisions with ease.
4.8
out of 5.0317 reviews
Review photos
Showing slide number 1 out of 9
The owner Rita is rude and unapologetic when the shop makes a mistake. Went to go look at dresses and had it planned ahead with the shop to look at sample dresses due to trying to ...
stick to a lower budget of less than $1000. I was told ahead of time this was no problem. That they had a warehouse of hundreds of sale dresses for an upcoming sample sale. I drove 2 hrs for this apt. When I got there , they had not pulled any sample dresses and the consultant (Gillian) knew nothing about it- I want to make this very clear Gillian was a GEM to work with and clearly felt awful about my experience. The manager (missed her name) was also extremely kind and understanding. They asked the owner about possibly going to the location to look at the sample dresses I was told would.be there and she told us to be patient (30 minutes into our apt) while we stood there doing nothing but be patient, then explained to us in front of another bride and her family that dresses are expensive and with tarriffs are even more expensive. Which was why I planned ahead of time to only go to shops that had sample sale dresses. She never one time apologized or seem sorry for our trouble or the time we wasted driving there. She was rude to her employees and honestly I hope this was a bad day for her and that her employees feel seen and appreciated. Because they deserve that. Her? She needs some lessons on how to treat people. It’s the consultants that give this place a good name. Please stay away if you have a lower budget.
Pure Bridal helped me build my perfect wedding dress. I had gone to one other shop before heading here - and this was a far better experience. I was alone in the shop and felt so c...
omfortable. Beforehand I had sent over a pinterest board to help them prep for what to pull. We ended up creating a new dress by adding sleeves. My dress was perfect and I am so happy I made the trip up.
My experience with pure bridal WAY exceeded my expectations!! They are so thoughtful and go over so many details ahead of time so they can help you find the perfect dress!!! Rita e...
ven called me ahead of time to go over details and requested my Pinterest board to better understand my vision and vibes! They had dresses ready for me when I got there and Megan was so kind and helpful! She made my experience an 100000000/10!!!!! Megan made me feel so comfortable and confident throughout the whole experience! I went to many bridal shops before this and none of them even compare to how amazing this bridal shop is just on customer service alone! They have SO MANY beautiful dresses that you will absolutely find your dream dress here!! I will absolutely recommend anyone and everyone I know here if they are looking for a dress! I drove 3 hours to go to this shop and I would have driven double and it still would have been more than worth it! My “yes to the dress” experience was nothing less than perfect! Thank you guys so much<3 (pictured is not the dress I chose but just an example of one of their beautiful dresses) I’ve never seen a bridal shop with so many black and floral dress options as well as plus size ON THE FLOOR! If you’re hesitating, just go! You won’t regret it! :)
I had an amazing experience here! Rita is super friendly and knew exactly what I wanted. She did an amazing job at capturing my vision. The store has a variety of dresses to meet y...
our needs and a lot of beautiful jewelry and veils as well. I highly recommend this store. I highly recommend Rita.
Rita and her entire staff at Pure Bridal were amazing to work with. Their professionalism and communication made the entire process of finding my dream wedding dress the easiest p...
art of my wedding planning. I highly recommend Pure Bridal for every bride.
I had the most amazing experience finding my wedding dress at Pure Bridal! Rita and her team went above and beyond to ensure I found my dream dress. As a plus size bride, I was a l...
ittle nervous to shop for a wedding dress as stores don’t often carry many samples in my size, but Pure Bridal has a massive inventory and there were plenty dresses in every single size to choose from! I also loved that when you book your appointment, they send you an email link to your own website portal where you can provide info on your budget and style. You’re also able to browse their inventory and favorite dresses to try on during your appointment. Rita and everyone at Pure Bridal was so supportive and I walked out with my dream dress!
I LOVED my dress which I’m sure everyone says. I had lost a bit of hope when searching but found the one at Pure Bridal and their staff were amazing and helping me feel stunning on...
my big day. I am still getting compliments from my guests about how beautiful my dress was…
I had a great experience at Pure Bridal! My consultant Paige was great and helped me find my dream dress. They have a HUGE selection which was great because I had a very specific d...
ress in mind and they had it! Would highly recommend.
Rita and the team at Pure Bridal were the best to work with! Rita listened to what I was looking for and even made some great suggestions to dresses I hadn't favored yet, but that ...
she thought were my style based on what I had liked! I recommend Pure Bridal to everyone and any one who will listen!
Searching for a dress at Pure Bridal was one of the best experiences I’ve had during wedding planning! Caitlynn was very experienced and made me feel so welcomed and supported! Fro...
m the moment I booked an appointment and I was able to go to their online portal and look at their stocked items and “favorite” the ones I liked I knew I was in good hands. Caitlynn rapid fired me from dress to dress and I ultimately ended up picking something I wasn’t looking for (shocker!) 10/10 will be recommending them forever to anyone who will listen!
Rita is absolutely amazing. She helped me find my dream dress. She is literally an angel and made my wedding day dream come true.
They have lots of dresses in lots of sizes and lots of styles. They have to help you get in the dress, which is a little different, but they really listen to what you like and what...
you don't like. Since it's a smaller place, the stylists know their dresses well and can help you find the perfect dress!
I was so torn on where to go wedding dress shopping, and ending up choosing Pure Bridal because I was super interested in the Essence of Australia dresses that they carry. It was m...
y first time trying dresses on, but I don’t know how it could have gone any better. They were so extremely kind, helpful, and made the experience so stress free and fun! I was very overwhelmed when I got there but they have this process down and it went wonderfully. They have SO many beautiful dresses and I was so excited to find my dream dress here and would recommend it to anyone!
I think any bride would have an excellent experience here. They have the dresses and the temperaments for everyone- from laid back ceremony to full scale celebration. I love how ex...
cited they are for every bride, and I especially loved Lakin. She was flawlessly kind and wonderful to work with. And she helped me find the perfect dress. I'm so glad I went here. I would recommend this salon to anyone.
I had such an incredible experience at Pure Bridal. I came in feeling a little defeated because I was overwhelmed at other shops. My consultant Caitlynn really listened to me and b...
y 20 minutes into the appointment, really pinpointed what I wanted and kept pulling dresses that fit my vision. After trying on several dresses, I narrowed it down to two options and Caitlynn let me try them on and compare as many times as I needed to. She also offered really helpful suggestions for alterations. She even googled the dress I liked in ivory so I could see what it would look like in that color. Just above and beyond customer service from beginning to end! When I said yes to the dress, I could tell she was genuinely excited and happy for me too. The dress I picked was well within my budget because Caitlynn was really respectful of my budget and I really appreciated that. The day after I bought the dress, I had anxiety and started second guessing myself. Several people at Pure Bridal were very supportive of my feelings and talked me through my anxieties. After a couple days, the anxiety faded and I was in love with my dress again. The team at Pure Bridal was nothing but understanding and kind as I worked through these feelings, and I so appreciated that. Thank you to everyone at Pure Bridal! I will absolutely be recommending this shop to all of my engaged friends.
As a first time MOB, I had zero idea what to expect at this Bridal appointment. Our Stylist Caitlynn was an absolute joy to work with. This gal knows her stuff!! She made my daught...
er feel so comfortable during our visit there. She made sure the dress 'fit' the best it could during the fittings. She was so in tune to the style Jenn wanted althought she threw in some suggestions that she thought she might like. The appointment went soo smoothly and we couldn't believe the time went so fast! And the boutique is beautiful. There are soooo many dresses and my daughter said they were organized in such a way that it made it simple to select. I would suggest Pure Bridal to anyone looking!!! Thank you for making this MOB happy and the Bride to be as well!!!
I am not an easy person when it comes to trying things on but my experience with Pure Bridal was just absolute fun from start to finish. My consultant, Caitlynn, was an incredibly ...
friendly person and made the whole thing easy and comfortable (being mostly naked in a room with a new person can be terrifying if we're being honest). We started off with some styles I wasn't sure about but once she figured out what style I was thinking, she killed it with every single dress she pulled and was genuinely so happy for me when she asked if I was saying yes. I would highly recommend Pure Bridal for the selection of dresses, the fun and welcoming environment, and especially for the friendliness of Caitlynn.
I had the most amazing experience ever! Rita was the lady who took care of me! And I found a one of a kind pant suit and skirt that I would’ve never imagined getting ever but every...
body agreed and loved it!
Such a fantasy day! We had great service! The dress rooms were so big and I felt so special the entire time! Each dress I was helped to put on. I loved they twisty tie/color pricin...
g system they had so when I was searching through the dresses I knew what my real options were. I went to a second dress shop and called to come back to try THE dress back on and they were super accommodating. Thank you so much!
They were great. I didn't have a set idea of what I wanted. Everything I tried on was gorgeous. I'm so happy with what I ended up picking out. I had to pick out from the rack becau...
se my engagement is so short, but I found a gorgeous dress.
This was absolutely the best experience I had wedding dress shopping. Rita was incredibly communicative, friendly, and professional right from the start. Her team member, Ashley wa...
s able to read my style instantly, making really thoughtful suggestions for additional try-ons. The selection was really diverse which allowed me to compare the different styles I was considering. The process felt supportive and moved along, but was not rushed or pressured in any way. Thank you so much for helping me find my dream dress!
I made an appointment last minute while my mom was in town and I’m so glad I did! They have a very large selection I promise you will not be disappointed. Ashley spent a full 90 m...
inutes with me and was very enthusiastic, patient, and helpful. She made sure we stayed on budget and didn’t pull anything too expensive. She took put me in the dress, let me take pictures, walked down the hallway with flowers, we did it all to get the real feel. I ended up saying yes to the dress. I couldn’t have asked for a better experience!! 5 stars hands down.
My experience at Pure Bridal was everything I ever hoped for when shopping for my wedding dress. Rita was so helpful and made my day that much special. She got a quick taste of wha...
t I loved, and showed me dresses until I found the one. I was so fortunate to find my dress at the first stop I made.
Absolutely amazing experience at Pure Bridal in Ames! I went in with little to no idea of what I wanted and Ashlyn was amazing at picking out what I liked about various dresses an...
d ended up finding THE PERFECT dress! I am so in love with it and I can't wait to wear it on my big day!
I had a great time at Pure Bridal. I walked in and we found a few dresses right away for me to try on and it went by so fast! With that being said- it was pretty fast paced but I w...
as not as stressed as I thought I’d be and Rita was AWESOME! I found my dress in about an hour. Highly recommend!
This store is amazing! The consultants are super kind and professional, and there are a couple floating around to help give additional ideas (and love!). They had a great variety o...
f dresses and sizes for all brides. I was taken to a room with dresses around my size, but after listening to what I loved, my consultant grabbed a dress from another room and it was exactly what I wanted! After going to 4 other salons and finding nothing I loved (and trying on approximately 60 dresses) I was so relieved to be listened to and find it so easily. The appointment took less than an hour. Since it was about 6 sizes too big, she even took extra time to clip me up well so I could see what I would be buying. And nearly every dress I saw a price tag on was very well priced, and I would say within most budgets.
I was seriously so relieved to finally find my dress, and then it was so fun after! They get you measured, explain why they're ordering the size they order, and then you get to take pictures with all of their fun signs and sign their bridal wall! I love Pure Bridal!
I wish I could give this place a MILLION stars. I searched other bridal shops. I'm not a size 2, but i'm also not a plus size. Dress shopping was a S T R U G G L E everywhere EXCEP...
T Pure Bridal. The staff was amazing & accommodating. I was taken into a room with dresses IN MY SIZE.... a nice change from a big open area filled with dresses of all size & shapes that you're inevitably going to pull out multiples that don't fit.
I walked in and the consultant described the bow system they have in place. each bow color indicates a monetary range. The first dress I laid eyes on was of course out of my price range. double in fact. The consultant warned me...... .WARNED ME. Most places the stylist would be pushy and try to convince me that I should try it since I loved it. This stylist wanted me to stay in the budget. That spoke volumes about the integrity of the salon.
I of course went with the dress that was out of my budget but love at first site. The dress came in exactly when they said it would. and boy was it STUNNING. Rita helped me all do my try on. If you haven't met this woman, I hope you do soon. SHE IS A GODSEND! She took an extremely difficult day, and turned it into THE BEST DAY. I was so worried trying my dress on again. Rita made it fit in all the right places, fluffed, trimmed loose strings, and all in all just her presence was uplifting.
Ladies- if you have any body insecurities. Go here.
The system is set to find dresses that fit YOU not the other way around!
My experience at Pure Bridal was hands down amazing! They were nothing short of amazing when helping me find my dream wedding dress and accessories to go with it perfectly! 10 out ...
of 10 would recommend Pure Bridal to any brides looking for amazing service in the wedding gown department!
LOVE PURE BRIDAL! Hands down best experience! The staff was so helpful and wonderful! They found me my dream dress!
Hands down, amazing. My experience at Pure Bridal was perfect. They have a beautiful salon, extremely friendly and professional staff. Rita was a dream to work with and helped me f...
ind the most perfect dress! She is sooo knowledgeable and friendly, as well as everyone else. I would highly recommend, both for a wedding dress and bridesmaid dresses!
Ashley was wonderful! Really listened to what I wanted and was so kind and helpful! Would recommend!!
My experience at Pure Bridal was unmatched. I started the day here bridal dress shopping, fell in love with a dress and was so torn what I should do. After contemplating, Pure Brid...
al worked with me and let me come in later in the day after my other appointments and try the dress on again! Not only was that amazing, I truly felt special while trying on dresses. Every single person was so kind. I cannot say enough about this place. They deserve more than 5 stars. I'm so thankful to have found a dress at this amazing place!
I had such a great experience at Pure Bridal! Everyone I interacted with was so nice + helpful and made me feel welcome. I felt like Natasha really listened to me when I told her w...
hat I was thinking and she helped guide me in the right direction when I was unsure. She made me feel super comfortable and special and was so sweet! Caroline helped me when I picked up my dress and was also so lovely and helped answer our many questions on what to do with my dress after taking it out of the store. I would recommend them to everyone! Can’t say enough good things.
Pure Bridal was the first salon I shopped at and is also where I found my dream dress! All the wonderful consultants made me feel beautiful and truly listened to what I had envisio...
ned my dress to look like! No other bridal store had the selection like Pure Bridal did! They truly made my dream come true with my dress!
My experience at Pure Bridal was amazing. The customer service and expertise that was provided to me while trying to find my dream dress was phenomenal! I came in with a dress styl...
e in mind and left with a completely different dress style but I am so glad I did! They listened to me and helped me find the perfect dress for my big day! I highly recommend them!
I can’t recommend Pure Bridal enough! Ashlyn and Renee made the experience so fun and easy. They helped me find a handful of amazing gowns that fit the description of what I was lo...
oking for, which led to me finding my dream dress. Not to mention the vast majority of their dresses are very affordable! All brides in Central Iowa should check Pure Bridal out!
My experience was amazing! Everyone was so welcoming, friendly and so helpful. I just tried on my dress for the first time and I took it home. Everything I ever imagined.
My experience at Pure Bridal was all things amazing!! I really enjoyed the way Ashlyn listened to me during the appointment and would continue to pull dresses that aligned with wha...
t I liked about each dress I was trying on. Compared to other salons, Pure Bridal stood out by creating a personalized experience that led me to the dress of my dreams!
I had a very quick trip to Pure Bridal in between my class schedule and it still was great! I worked with Carolyn who was very sweet and had already pulled two dresses that I had a...
sked to try on before I even got there. She made the experience very relaxing and comfortable!
Alyssa was my Bridal consultant and she did such an amazing job!!! She helped me pick out different styles to try on that I wouldn’t have thought to try on at all!! I have heard s...
o many great things about Pure Bridal so that’s why I chose to come here!! All the staff was very helpful and friendly!! I’m so glad I made the hour drive because I was able to find the “One” and it was even on sale and under my budget!!!
I really enjoyed my experience at Pure Bridal! Though out the appointment I very heard about what I wanted in a dress but also was introduced to some new ideas that I had not thoug...
ht of! Overall I loved my experience!!!
My senior year of prom, I bought my prom dress from Pure Bridal. The whole experience was amazing - for a prom dress :) When walking into the store for the first time, I told myse...
lf I was going to get my wedding dress at Pure Bridal one day. When I went in to look for my wedding dress, I thought I knew exactly what I wanted. Ashlynn started pulling dresses and told me to keep an open mind. When she pulled THE dress, I was like "there is no way this is going to fit me right" Holy crap I felt like a super model when I put it on. The whole experience from when you walk in, to getting your dress, you are treated like the most important bride. They definitely know what they are doing and make picking out a dress SO much fun. It was amazing and I am so happy Pure Bridal was apart of our big day. I am recommending them to everyone for sure!!!
Everyone was super nice and i found the most beautiful dress i cant wait for my wedding day!!!!!
My Pure Bridal experience was excellent! Natasha was such a great bridal assistant and even picked out my top contender dress. They explained the ordering process/timeline and we...
re super friendly throughout the entire appointment. Great selection as well! Highly recommend!
I honestly had an amazing experience! Everyone helped out when they were free which meant I everything went smoothly and they had great teamwork. The girls knew they could help fin...
d the perfect dress and they did. never gave up even though I tried on 10 dresses. I highly recommend this shop
Could not have had a better experience with Erin and the whole staff at Pure Bridal! They were super fun to work with and I found my dream wedding dress!! The whole experience was ...
comfortable, personal, and memorable. Since my fiancé and I met in Ames, it was so special to find my dress in the same town where it all started!
Pure Bridal was amazing. They have such a great selection and they're staff was so kind! Ashlyn helped me find the dress of my dreams and she was so so helpful! Pure Bridal was my ...
favorite place to wedding dress shop and I definitely recommend checking it out!
My fiance and I have heard great things about this company! We can’t wait to meet them at The Amazing Wedding Race. #56
Rita was amazing. I went int not expecting to buy a dress that day, but what she found for me was PERFECT and even more beautiful than I could have imagined. Pure Bridal made my wh...
ole dress shopping experience. Their dresses are absolutely stunning, and their service is second to none.
I was so impressed with my experience at Pure Bridal! I felt like I had tried so many dresses before I came in and there was nothing that was really my style. There were several dr...
esses that were right up my alley and the first dress I tried on was the one!! I’m so happy that I came in and with the experience I had. Everyone was so helpful and kind. I would highly recommend Pure Bridal as the first place to look for wedding gowns. Thank you so much!!
Contact
306 S 16th St, Ames, IA | Iowa, Minnesota, Nebraska
