We've re-written the rules on diamond shopping. We've made it transparent, engaging, educational and fun. You’ll be able to shop open showcases and try on designer prototypes in open, self-serve showcases. Our prices are displayed so you can decide what's comfortable for your budget. Our DCA & GIA Certified Diamond Consultants will educate you on the 4 C's, our Artisan Created Diamonds and our Ethically Mined Diamonds using the same equipment gemologists use, so that you will be well educated. Finally, you'll be able to decide the size, diamond quality and setting you want and we’ll bring your diamond to life for you. Celebrate with confidence knowing exactly what you purchased and the protection of Our Guarantee. Book an appointment with a Diamond Consultant to see for yourself.