Wedding Planning + Design for the Modern Romantic
$1,100 starting price
Central TX + Destination
Service area
Laura Palomo
OWNER
Typically responds within 24h
AWARD WINNER (6X)
Thanks to recommendations from couples on The Knot
Sweet Laurel Events is a full-service event and wedding planning company based in Central Texas. We plan weddings in Austin, New Braunfels, Fredericksburg, Marble Falls, San Antonio and the Texas Hill Country, as well, as destination weddings worldwide.
We take pride in creating curated events tailored to our couples beginning with the packages we offer. Our services range from Coordination to Full-Service Planning and everything in between. All of our packages can be customized to create a service that is best suited to your event.
For more information on our services and to set up a complimentary consultation, please contact us. We look forward to hearing from you!
Woman-owned Business
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Details
Destination Weddings
Destination Wedding Planning
Planning
A la Carte Wedding Planning
Budgeting
Day-Of Coordination
Destination Wedding Planning
Full Service Wedding Planning
Honeymoon Planning
RSVP Tracking
Wedding Design
Wedding Activities
Getting Engaged
Engagement Party
Rehearsals & Parties
After Party
Bachelor Party
Bachelorette Party
Bridal Luncheon
Bridal Shower
Couples Shower
Engagement Party
Rehearsal Dinner
Welcome Party
Wedding
After Party
Ceremony
Cocktail Hour
Day After Brunch
Reception
Rehearsal
Rehearsal Dinner
Awards and Affiliations
Any questions?
Meet the team
Laura Palomo
Owner
Hi, I'm Laura! I'm the Owner and Lead Planner behind Sweet Laurel Events. I am passionate for weddings, design and all things planning. The checklists, timelines and details that you likely find overwhelming are what I THRIVE on.
When I’m not planning weddings, you’ll likely find me enjoying time with my boys. I’m married to my amazing husband and I’m the momma of two precious boys! I'm also passionate about cooking, traveling and interior design. When I'm not skimming Pinterest for design inspiration for my clients, I'm typically pinning new recipes or places I can't wait to travel!
Availability
Reviews
5.0
out of 5.085 reviews
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Review Summary
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Sweet Laurel Events, particularly Dori, received glowing reviews for their exceptional wedding planning services. Dori was described as organized, attentive, and always available to calm nerves and answer questions. She handled every detail flawlessly, from vendor communication to event setup and timeline management, allowing couples to relax and truly enjoy their special day without any worries. Clients praised her professionalism, creativity, and ability to bring their visions to life, making Sweet Laurel Events highly recommended for a stress-free and beautifully executed wedding day.Review photos
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Molly H
5.0
4/13/2025
We loved working with Dori to bring our dream wedding to life! She was incredibly kind, patient, and helpful throughout the entire (sometimes crazy!) year of planning. We had so many questions along the way, and Dori always responded promptly with thoughtful, reassuring answers. From helping us shape our vision to flawlessly pulling all the details together, Dori went above and beyond every step of the way. We truly couldn’t have done it without her. She even came to the rescue during a last-minute seating chart stand mishap - shout out to her wonderful husband for jumping in to help, too! We can’t recommend Dori enough as a wedding planner. Thank you again for everything!
5.0
4/05/2025
When my daughter got engaged in March of 2024 we immediately began our search for a wedding planner. We interviewed several and just loved Laura! My daughter told her exactly what she wanted and Laura brought us all the perfect vendors! My daughter’s wedding was at the Preserve at Canyon Lake on March 29, 2025 and absolutely perfect! Laura was with us for an entire year and we miss her already! She is the best wedding planner and knows everyone in the business. Many many thanks to her for making my daughters dream wedding come true!
Any questions?
Lauren I
5.0
3/10/2025
My wedding day was absolutely perfect, and I owe so much of that to Sweet Laurel Events! We booked the Coordination/Management package, and it was worth every single penny. Post-wedding blues are real, but one of the hardest parts is knowing my time working with Dori has come to an end!
Hiring Dori from Sweet Laurel Events was hands down one of the best decisions we made. From the very beginning, she was incredibly organized, kind, and so attentive. Anytime I had a question (or needed help dealing with family or vendors), she was there. She calmed my nerves, gave me advice, and even listened to me vent—especially when the weather took a turn on our big day!
She handled all vendor communication seamlessly and put together the perfect timeline and floor plan. She made sure my husband and I were always taken care of, from guiding us through the day to making sure we always had food and drinks in hand. Thanks to Dori, we were able to actually relax and soak in every moment without stressing over a thing. She took care of any issues (family drama, late vendors—you name it) without me even knowing until after.
She also set up all of our personal decorations exactly how I envisioned and packed everything up at the end of the night. My family didn’t have to lift a finger—they just got to enjoy the day with me, which meant the world. My bridal party and family were so impressed with how flawlessly everything ran, and it’s all thanks to Dori.
I truly wouldn’t change a single thing about our wedding day, and that’s because of her. Dori, you are an absolute angel and the best planner ever!! I’m beyond grateful to have worked with you this past year, and I will miss it so much!
If you’re a bride looking for a wedding planner, do yourself a favor and hire Sweet Laurel Events. You won’t regret it! Dori went above and beyond in every way, and I cannot recommend her and Sweet Laurel Events enough. If you want a stress-free, perfectly executed wedding day, they are 100% the team to trust!
Mia C
5.0
1/10/2025
Working with Dori from Sweet Laurel Events was one of the best decisions we made for our wedding. From the very beginning, she was incredibly organized, kind, and attentive. She met with me often and maintained excellent communication with both myself and all our vendors. Dori was involved throughout the entire planning process, always bringing creative ideas for decor and planning that perfectly fit our vision.
She created an impeccable timeline for the day and made me feel so special every step of the way. On the wedding day itself, everything went flawlessly thanks to her and her team. She was completely organized, guided my husband and me seamlessly, and ensured we always had food and drinks at hand. Because of Dori, we were able to relax and truly enjoy our special day without worrying about a single detail.
I can’t recommend Dori enough. She truly went above and beyond to make our wedding perfect. If you’re looking for someone who is professional, thoughtful, and a joy to work with, Dori is your person!
Kara B
5.0
1/07/2025
I cannot express enough how grateful we are to have had Dori as our wedding planner and designer! From the moment we first met, she brought our vision to life with creativity, professionalism, and a genuine passion for making our day special.
Dori took the time to understand our style and preferences, guiding us through every step of the planning process. She offered invaluable advice and recommendations, ensuring that every detail was carefully considered and executed. We were especially impressed with her ability to balance our vision for the wedding and manage our budget while still delivering a wedding that felt luxurious and personalized.
Dori was always willing to meet with us to help make decisions, whether it was discussing venue options, choosing floral arrangements, or finalizing the timeline. Her willingness to accommodate our busy schedules and provide insights made the planning process not only easy but enjoyable.
Communication was seamless throughout the entire journey. She was always prompt in responding to our questions and provided clear updates on every detail. This level of transparency and support made us feel confident and at ease, knowing that we were in such capable hands.
On the day of the wedding, Dori and her team were nothing short of amazing. They handled everything with grace and efficiency, allowing us to relax and fully enjoy the day without any worries. Every aspect of the decor was stunning, from the floral arrangements to the table settings—everything was absolutely perfect!
What truly set Dori part was her attention to detail and commitment to making our day unforgettable. She went above and beyond to ensure that everything ran smoothly, and we are still receiving compliments from our guests about how beautiful and well-organized the wedding was.
If you are looking for a wedding planner who is not only incredibly talented but also genuinely cares about your vision and happiness, look no further than Dori with Sweet Laurel events. Thank you for making our wedding day a dream come true!
Mia R
5.0
12/17/2024
I truly want to give a huge thank you to Sweet Laurel Events and my wedding planner Dori! Dori went above and beyond to make the whole process smooth and stress-free! I couldn’t thank the SLE ladies enough for making my wedding day magical and again, stress-free! Throughout our meetings and conversations, Dori always made us feel like family. There wasn’t a time when I felt like I couldn’t text or call her. Thank you Sweet Laurel Events for everything!
Katlin R
5.0
12/14/2024
My family has worked with Laura and her team on both my wedding and my sisters wedding. I enjoyed her so much during my sisters, that I knew I wanted to work with her again for planning my own. My sister and I had very different weddings and Laura executed my idea to perfection. She worked with me for a year planning our literal dream wedding in New Orleans. Being a destination wedding, she had to coordinate vendors from all over, and work through the complications of planning a wedding from afar. She handled an absolutely everything for me. She kept me informed, would meet with me when I needed (even if just to alleviate me being stressed), and worked with me to execute what most people at our wedding says was the best wedding they had ever been to. Laura had to deal with some difficult family happenings and handled everything with such grace. Her and Kendall were my absolute safety nets during the days leading up to and wedding weekend. Everything went so smoothly wedding day, thanks to them. Laura immediately understood my vision and made it happen and I could not be more grateful to her for that. Aside from being great at her job, she and Kendall are genuinely good people who I just enjoyed to be around. Was actually super sad for the whole process to be over. I couldn’t recommend Sweet Laurel Weddings and Events enough. Thank you Laura and Kendall!!!
Rachel L
5.0
12/14/2024
Dori!!
WOW!! She was absolutely a rockstar at our wedding!! We cannot tell you how incredibly flawless she pulled off getting all of our dream moments we wanted!! She nailed it on all the timing making it feel effortless and not rushed in any way! Dori was truly AMAZING at what she does and we were so fortunate we were able to have her as our coordinator!!
Absolutely PERFECT!
Thank you so so so much again! Love that we found such a great coordinator through Sweet Laurel and we could not have pictured a more perfect day!
Morgan C
5.0
12/11/2024
I could not say enough great things about the team at Sweet Laurel. After the initial phone conversation, my mother and I knew we did not need to look any further for event coordinators/planners. From the start we knew that our planner Kendall would deliver exceptional service from start to finish, and that she did. Kendall always listened to our inspirations, offered professional advice and guidance, was attentive, communicated in a timely manner, and paid close attention to detail. Prior to the wedding day she presented a design board which showed how our inspirations would come together for the wedding day. On wedding day Kendall and her assistant Brooke worked diligently to make sure all decor and details were properly put in place, to the point they exceeded our expectations. In the last planning stage, Kendall created a timeline which she had previously reviewed with all vendors. This timeline was so well executed that there weren't any setbacks/delays during our entire event and my entire wedding party knew what to expect and when to expect it. Once the wedding was over these ladies packed up EVERYTHING, no one in my wedding party or family had to lift a finger. My reason for hiring Sweet Laurel was because along with my fiancé and family, I wanted to enjoy our wedding day, and with Kendall's thorough planning and professional commitment we were able to enjoy the entire weekend. If you are looking for an enthusiastic planner who will provide exceptional service and true professionalism you will not be disappointed with Sweet Laurel Weddings and Events.
Claire S
5.0
11/03/2024
My wedding day was the most precious, dreamy and beautiful day I could’ve ever asked for. And that couldn’t have been possible without Sweet Laurel Events. Post wedding blues are a thing but one reason I am so sad is because my time working with Dori has come to an end. From the consultation appointment, I was so impressed with how sweet Laura was and how she remembered the small personal details from my questionnaire. I met with a few other planners but decided to go with SLE due to their personal touch and effort to get to know me as an individual.
Dori was the lead planner for my event and she was incredible. From day 1 she was extremely attentive and was always available to answer any questions and guide me through the process. She created the most beautiful design board and all of her vendor recommendations were great. She was always there to calm my nerves, give me advice or even listen to me vent.
We had a couple of mishaps during the wedding day (my husband forgot his pants at home and my veil comb was on backwards) but she immediately stepped in with a solution (and a hot glue gun). My bridal party and family were so impressed with how prepared she was and how smoothly the ceremony and reception took place.
Dori, you are a God send and the best planner ever!!! I’m so grateful to have worked with you for the past year and will miss you dearly ❤️
Tati B
5.0
10/30/2024
Dori & the Sweet Laurel team are incredible! Early on in the wedding planner search, my wife and I met with many companies across the central Texas area and we knew as soon as we met Dori we found our planner! It was evident that she knew the industry very well, had cultivated many positive relationships, would be able to set our expectations clearly, stick within budget, and was EXCITED to make our vision come to life. Over the year we worked with her, she was always polite, responsive, detail oriented, budget conscious, creative and hard working. She handled vendor hiccups with little stress on our end and always made sure we got what we wanted. Not only was Dori great at her job, she is so lovely to chat and hang out with - this is incredibly important given the amount of time you will spend together!!
Her experience, connections, and wisdom enabled us to have a smooth and enjoyable wedding planning experience. We could not have done what she did on our own (and within budget). During the actual wedding weekend, everything Dori was involved in was handled very professionally and organized. There were some changes to the venue that she was able to work around without hesitation and without any stress to my wife and I. She went above and beyond to ensure our wedding was executed beautifully and to our expectation (even Cricuting custom table decals). My wife and I, along with all of our guests, were stunned by the experience that Dori was able to provide for us. We could not have asked for a better planning team and are truly thankful for Dori & the Sweet Laurel for all of their efforts. We eagerly await the next opportunity we get to work with Sweet Laurel.
If you’re on the fence about whether to hire a wedding planner - just do it and do it with Sweet Laurel. You need these ladies (and Roy) in your corner. You will not regret it.
Hannah D
5.0
10/10/2024
Oh gosh, Sweet Laurel Weddings and Events is seriously the best. The sweetest people who will go above and beyond to make the wedding planning process and day-of so smooth and easy! Kendall was my lead planner and she is simply AMAZING. She was always available to answer any questions that I came up with during the planning process and easy any anxieties I had leading up to the wedding day. On the day of the wedding I felt so calm because I knew the set-up and coordination was in the best hands. I truly can’t be thankful enough for that. I really was able to just slow down and enjoy my wedding day because of the Sweet Laurel team. Wedding planning can be pretty stressful, but I promise, if you have Sweet Laurel by your side you will always feel heard, supported, and at-ease the for the most special day of your life!
Meagan B
5.0
10/10/2024
I highly recommend Sweet Laurel Events for your planning purposes! Kendall was so amazing for our September wedding in New Braunfels. She provided excellent guidance and timely responses for our questions. We had great references to other vendors and problem-solving tools throughout our process.. At the event she made the entire process, with all the little details, seem effortless. As the bride, I had no stress. She and her team orchestrated the event perfectly. I also made connections with others from the Sweet Laurel team, who were equally superb.
I interviewed several other companies in the general Austin-San Antonio area, and the coordination package absolutely met my needs. I highly recommend Sweet Laurel!
Mackenzie C
5.0
10/07/2024
Our overall experience with Sweet Laurel Events was amazing! Our wedding was so smooth and there were no issues at all. They took care of everything and made the night perfect. They exceeded all our expectations and I would highly recommend working with them.
Amelia K
5.0
9/17/2024
Kendall was incredible! Seriously could not have gone through without her. Laurel was also great to book with and it was a really easy process. Kendall was on top of everything, helped communicate with vendors, put together a great timeline and was THE BEST on wedding day. She knew exactly how to alleviate any stress that we had, made sure we had fun and that everyone was in the right spot. She had great suggestions and was just so kind and professional at all times. HIGHLY recommend.
Graysen W
5.0
9/10/2024
Kendall and her team at Sweet Laurel Events did an amazing job at my daughter's wedding. They were so kind and took care of everything, so that I was able to enjoy every moment of the day with my daughter.
Haleigh D
5.0
7/09/2024
Wow! That’s all I can say about using Sweet Laurel Events for our wedding! We were lucky enough to be paired with Kendall, the sweetest most helpful person a bride could ever ask for! Kendall truly brought our vision to life and made me feel so at ease during the entire process. She was confident in every suggestion and vision I had and ran with it. Our day could not have turned out more perfect than it was. She was so helpful and resourceful and answered every question I had with so much enthusiasm and confidence, that I had no choice but to relax. Kendall’s amazing communication and attention to detail had me stress free on my wedding day, literally a brides dream! I knew walking into my wedding it was going to be everything we had dreamt of and then some. I cannot recommend this team enough to help you plan your wedding!
Diana L
5.0
4/24/2024
Dori Draa is a top notch wedding planner! She made my daughter’s dream of a beautiful, fun, joy filled event a reality. She was always energetic, happy, confident and just so much fun to be around. My husband and I live 1,000 miles away and of course I was concerned that it would be difficult to have all the details just right. From the beginning it was clear that I had nothing to worry about. Dori went above and beyond our expectations. She quickly understood the vision and made so many wonderful suggestions. Our guests all had such a good time. Every vendor Dori suggested was professional, talented and quite honestly a pleasure. We are still hearing comments like “best wedding ever!” Most importantly my daughter and her husband had the wedding of their dreams! No stress, just lots of laughter and love!
Hannah M
5.0
4/05/2024
I LOVED this vendor so much!! My day would not have run as smooth as it did without Dori! She was beyond wonderful to have and I am so grateful for her. She was so thorough and helped me organize every detail of my wedding day. Dori is beyond kind and passionate about what she does. If you can book her DO IT!
Kelsey M
5.0
3/28/2024
I highly recommend Dori at Sweet Laurel Events to anyone who is looking for a planner or coordinator! Dori was a joy for my husband and I to work with for our wedding. She was extremely professional throughout the entire planning process, was very responsive, and was so easy to work with. On our wedding day, she took care of every last detail (and handled every issue) so we both truly got to enjoy the day. I thought I was going to be stressed and running around all morning, but because of Dori’s perfect timeline and thoughtful planning, I didn’t need to worry about anything. It was magical, and we credit that to Dori! Our families can’t stop raving about how impressed they were.
Brian A
5.0
3/27/2024
I was very impressed with the "Attention to Detail" and prompt service with Dori and the team!
You made us all feel real comfortable, thank you!
Callie H
5.0
1/27/2024
We are so grateful to the team at Sweet Laurel Events for ensuring our wedding day was easy, full of joy, and memorable in the best way! When Kendall joined their team and became our Coordinator, we knew we were in good hands. She was quick to find answers to our questions and provide insight when we weren’t sure what the best approach was for decor or logistics. Everything on our day ran smoothly and they handled any minor issues that arose swiftly and without my knowledge. Laura was also there to provide support day-of, which was wonderful. I can’t imagine not having them as a part of our day!
Wedding was 9/30/23 at Mae’s Ridge.
Michal T
5.0
11/30/2023
There are simply no words to express how much Laura and her team did for us! She made our entire experience seamless and amazing! From start to finish, her professionalism, poise, grit and vision were on point! Working with her was truly a highlight through the entire process! She worked with us to create a vision for our wedding that she executed flawlessly! Everything came together more beautiful than I could have ever imagined! She has an eye for detail and creates the most magical spaces and designs! Cannot recommend her and her team more! Hiring her was the best decision I could have ever made to make this day amazing!
Kathryn E
5.0
11/09/2023
Wow, just wow! Laura and her team were AMAZING from start to finish and we were delighted with every little (and big) thing! We knew the wedding would be complicated and challenging – a two-day event, at the family ranch, out in the country – but Laura and her team rose to the occasion like the true champs they are. This was not her first rodeo and her experience and expertise were apparent from the beginning of the process through to the last moment. Laura's taste and style level are superb and she is flexible and responsive to feedback and input. She is extremely experienced, meticulous in her planning, with tremendous attention to each and every detail to make the wedding unforgettable and she is completely unflappable – truly, grace under pressure. Laura and Kendall came out several days before the event and stayed late each evening to ensure everything was perfect - I don’t know where they found the energy….AND she’s extremely nice and working with her is a pleasure! Something we had not realized when we decided to work with Laura was that she also has relationships with an ALL-STAR team of vendors – EVERY vendor with whom we worked was top notch and it was clear they had tremendous professional and personal regard for each other. Hire her for the very best wedding planning and execution and get her entire team and tremendous reputation plus access to the very best in wedding vendors. Sweet Laurel Events for the win!
Lauren S
5.0
8/22/2023
highly professional, timely and organized. Set us up with some truly incredible vendors (cakes, DJ, draping and flowers stand out) and was great at making sure we had realistic expectations of timing and how people would act during the event. As a result, the entire event went off without a hitch despite involving busing people 40min to and from the venue and we are still getting people telling us how it was the most fun wedding they had ever been too. So grateful to Laura and the whole crew!
Leslie J
5.0
7/11/2023
Hiring Sweet Laurel Events was the best decision I made. Laura and her team are the best! She was the calming voice when we were getting overwelmed. No question was too much and there were alot! So dedicated, helpful and hardworking. I feel that one of her real strengths is take your vision and turning it into something magical. Laura has amazing vendor connections. We received countless compliments on all aspects of the wedding, from the ceremony, to the bar, florist, music and food. We worked with Laura for over a year. We are sad our time was over but so happy and grateful we had Laura to guide us thru this process. It was such a special day even a cold, overcast February morning turned into a sunny 70 degree afternoon. I know Laura made that happen too!
Carly B
5.0
6/12/2023
Laura and her team are the best of the best. I had a short engagement (5 months) and did the full-service planning package. They worked quickly and efficiently to find me the most incredible vendors for our wedding day. Laura always gave me her honest opinion and feedback based on her experience, which I very much appreciated. The planning process was seamless and stress-free.
From the beginning of wedding day to the very end of the night, I was blown away by Laura and Kendall. They helped bring our design vision to life and it was exactly how we pictured it. Logistically, they had every moment planned out and coordinated perfectly. We did not have to lift a finger or put any thought into making sure everything went as planned. They even made sure me and my husband ate and always had a drink in our hand! 10/10 would recommend them for planning, design, and coordination of your wedding.
THANK YOU SLE!
Madison V
5.0
6/10/2023
My experience with Sweet Laurel Weddings and Events was fantastic! Our lead planner was very responsive to emails and helped us every step of the way. Our day of coordinators were extremely attentive and made sure to double check any changes with me to make sure that everyone was on the same page. Our lead planner also took into account certain aspects of the wedding that were important to us and paid extra attention to detail. I would highly recommend Sweet Laurel and more specifically our lead coordinator to anyone planning a wedding or in need of coordination services!
Alyssa M
5.0
5/24/2023
Dori is truly amazing! She went above and beyond to ensure our wedding was all we dreamed it would be! I cannot say enough about how wonderful she was throughout the process! She was always accessible, communicative, and honest and always made sure our wants and needs were a priority for her. Her skills, creativity and positive attitude make her the BEST of the BEST!!
Bianca D
5.0
4/18/2023
I don’t even know where to start. We hired Sweet Laurel Events halfway through wedding planning when things started to get overwhelming. We did the wedding coordination package, but it was so much more than that for a reasonable price. Even though we did a bulk of the planning ourselves, they were able give us vendor recommendations and were available 24/7 to answer the millions of questions we had! We had Danielle and Dori on our wedding day, and just WOW. Everything went flawlessly and I can’t even imagine the things they handled behind the scenes that made the day go smooth for us. They set up all of my personal decor and made sure all vendors and set-up were perfect. We got so many compliments about how organized the whole day was and our guests were shocked when we told them that we had coordinators handling everything. We even had some guests say “Wow, we didn’t even notice them there at all!” They put a very detailed timeline together for us and we can 1000% say that having every minute of your wedding day planned is essential. Danielle made sure that we were taken care of and stress-free all day, even making sure that we were eating and had a drink in our hand as soon as our cocktail hour started!
anonymous u
5.0
4/08/2023
At the beginning, I was the bride that was going to do it all myself to save as much money as possible. A couple weeks into planning & I knew I needed help so I reached out to a coordinator that was recommended by my venue, Sweet Laurel Events. I can’t say enough good things about them & Dori Draa! She was so good about taking all the stress off my shoulders. She took care of every detail. Not only that but she was the sweetest & I felt comfortable in having her help me.
The last thing any bride needs, is to be stressed out the day of the wedding about even the minor details, Dori made it her mission to make sure I was at ease & taken care of during the day! She took care of my guest, the groom & myself exceptionally! We highly recommend Sweet Laurels Events & especially Dori Draa! She’s the best!
Tori C
5.0
1/16/2023
I am so grateful to have worked with Laura & her team! For our wedding, we turned my parents backyard into a venue and there is no way I could have pulled it off without them. There were so many moving parts (many of which I wouldn't have even thought of!) and I had full confidence that it would all be handled. Even though my husband and I were only engaged for 8months and got married on the most popular day of the year, Laura used her network to find us incredible vendors that were all such a pleasure to work with. Their "week of" & "day of" support & execution totally blew me away. Laura and her team were just as invested in the over all vision and little details as I was, and put so much time and effort into the execution. They are truly experts at running an event and there is nothing they haven't seen before. They made our wedding day a huge success and I recommend them highly!!
response 01/17/2023
Thank you so much for your kind review! We absolutely loved helping you plan and bringing ...
your dream to life! <3
Kristen R
5.0
1/03/2023
I can’t say enough about how amazing Laura and her team are. She truly became a friend throughout this whole process and I could’ve have asked for a better person to help plan such a special day. I think one of the hardest things following the wedding was realizing I wouldn’t be talking to Laura as regularly. I’m going to have to find some other event to plan! Haha From the first appointment I knew I would be in good hands with Laura. She is classy, has great experience, personable, and creates absolutely perfect events. She did an amazing job creating a beautifully perfect wedding for us. I am eternally grateful for her friendship, support, planning/creative expertise, and ability to create the wedding of our dreams. I have said this many times and will say it again - the decision to go with Laura as our wedding planner was the best decision we made throughout the whole wedding process! 🤍
response 01/17/2023
Not me crying over here. I'll miss you so much! Stay in touch. <3
Casey D
5.0
12/22/2022
Sweet Laurel Weddings truly did help make our wedding day amazing. When people ask me what I would have done differently or what I regret about my day I can honestly say “nothing”. I could not have pictured or wished for a better day and Laura and her team were a huge part of why.
Pattie S
5.0
12/21/2022
Laura and her team were amazing to work with! Laura has helpful resources and is extremely knowledgeable. She was always there to answer questions. Our wedding day went so smoothly thanks to Laura and her team!
Leigh Ann P
5.0
12/20/2022
Laura and her team are your best friends during the whole wedding process. From the initial consultation to the day of your wedding, they are there for whatever you need! They listen to your ideas and help make your dream become a reality. Our wedding day was smooth and amazing. Thank you Danielle and Laura!
Regan M
5.0
12/19/2022
Laura and her team were absolutely amazing! Laura is so professional and is clearly so knowledgeable about all things wedding related! My husband, family, and I were all able to truly relax and enjoy the big day thanks to Laura and her team. It was SUPER windy the day of our wedding, so they had to change the entire layout of our reception last minute. They pulled it all off so seamlessly, and I truly could not imagine the day without them. I HIGHLY recommend Sweet Laurel Wedding and Events to anyone getting married. Our guests still talk about our wedding and how beautiful and fun it was til this day! ❤️
Regina G
5.0
12/07/2022
We had Laura help us with month out planning and day of coordination and I am SO glad we went with her and her team. Not only are they the sweetest people but after getting to know them, we knew we could sit back and enjoy our wedding because we trusted them fully. We've had so many guests comment on the fact that our wedding was one of the smoothest weddings they'd ever been to, and that is fully thanks to the Sweet Laurel Team!
Shelby J
5.0
11/26/2022
Best decision we made for our wedding was to use Sweet Laurel! Danielle and Dori were absolute rockstars and made literal magic happen during our wedding day. Everything came together so seamlessly and we couldn’t have been more pleased with their service! So please do yourself a favor and work with Sweet Laurel!
Raylee P
5.0
10/06/2022
Laura is the best! She went above and beyond and helped our vision come to life! She was super knowledgeable and helpful throughout the whole process!! I highly recommend!!
Kaity V
5.0
10/05/2022
We hired Laura to be our day-of coordinator for our wedding, and our wedding day went so incredibly smooth! She created a timeline for us that was executed flawlessly, kept track of all vendor arrival times, set up personal decor exactly as we wanted, ran the rehearsal (which we did the day of the wedding, and worked perfectly fine), and ensured that we were always completely taken care of during the wedding day. She even helped capture some candid moments with the Polaroid camera we brought, which was super sweet and I know we will treasure those memories for ever. It felt great to be able to let go of worries during our wedding day and just enjoy. We were able to do that because we had such confidence in Laura, and she met all of our expectations!
Kelly T
5.0
10/05/2022
Loved working with Laura and her team! She is extremely knowledgeable and was so easy to work with. The wedding that she helped plan, turn out amazing!
Laura D
5.0
10/05/2022
Laura and Leigh Ann were absolute angels. My wedding day had a few bumps and disappointments. They did so great a shielding me from it and being my support. My day will forever be remembered as a happy one because of them. This piece of mind is worth hiring Sweet Laurel! The were so kind to my parents and guests while navigating some strong personalities. Complete professionalism and extremely organized.
Dana P
5.0
8/08/2022
You will not find a better wedding planner than Sweet Laurel Weddings! As we lived several hours from our venue, we realized how valuable Laura was to all of our wedding decisions. She made our daughter's wedding day so special. Because of her personal connection to all of our families, as well as her professionalism, the day was simply perfect!
anonymous u
5.0
5/02/2022
Laura was an awesome person to work with through the whole wedding process, she is a true pro and will make your day run so smooth you’ll have no idea anything went wrong! (By slim chance it does ha ha) She has great design ideas and is very creative if you don’t have an exact plan for your days layout. Their team is highly thought of with a lot of vendors in the area, which speaks volumes. Just a nice, welcoming person which is needed in the craziness that is planning a wedding. Choose these guys - you won’t regret it!!
Nicole M
5.0
4/20/2022
I'm pretty sure I cried once the wedding was over because it meant I wouldn't be talking to Laura everyday anymore. I had no idea what it meant to plan a wedding and originally we hired Laura as a partial planner but quickly realized we couldn't live with out her! She is the most organized, sweet, and knowledgeable in all things wedding person that I know. When interviewing wedding planners my main goal was to work with someone I felt comfortable with, and as soon as we started talking I knew it would be her! Thank you so much Laura!
Emily P
5.0
3/02/2022
I have nothing but positive things to say about Laura and Sweet Laurel Events! Although I only needed day-of coordinating, Laura was available at anytime to answer any questions I had and provided so many useful resources as well!
Our wedding was set up and coordinated so perfectly, and Laura checked in with us throughout the day/night just enough to where it never felt overwhelming. She and her team are so sweet and caring. I also really appreciated her cocktail delivery as we took our photos — safe to say, she truly understands your priorities!
Morgan P
5.0
2/17/2022
Laura and Leigh Ann were such a big role in helping our wedding day run so smoothly! We truly had no hiccups and they did so great with setting everything up seamlessly. They were a great team and were so helpful in guiding me through decisions leading up the wedding. It was the best day of our lives, thanks to them being a part of it!
Darlyne T
5.0
1/07/2022
If you are in need of a wedding planner, I whole-heartedly recommend Sweet Laurel Weddings and Events. Laura Palomo, owner, is phenomenal! She coordinates a very organized team, is responsive, creative, and extremely helpful in guiding her clients through what can be a stressful event, from the planning stages to wedding day.
My daughter and her fiance, had selected the majority of their vendors before deciding upon a wedding planner. We needed someone to coordinate the event, ensure vendors were aware of times and where to set up, create a timeline before and during wedding day, and needed advice and ideas on several other items.
From our first meeting together, with Laura's ease and calm and asking questions we hadn't even thought of, my daughter and fiance knew she was the planner they needed.
Thank you Laura and team, for going above and beyond what we expected, being such a pleasure to work with, and making the big day a success!
Velia G
5.0
1/06/2022
I may have been the bride but Laura and Leigh Ann were the real MVPs and the real stars of the show! I do not think I would have survived planning & my wedding without them! Literal angels! I’m a Nurse who always hears “i could never do what you do”, but in true reality, there is no way I could do what they do! They are the sweetest most helpful angels you could ever have in this process. Just AMAZING!
Abby B
5.0
12/13/2021
Laura and Leigh Ann were THE best! Their flexibility through post poning our original date and their excellent coordination skills were what made our day go off without a hitch! We didn't have to think about anything the whole day other than just being with our family and friends and that was so important to us. Thank you Sweet Laurel!!!!!!
Raye H
5.0
12/10/2021
Laura was a huge asset to our day! I went in already knowing a lot about what I wanted when it came to design and vibe, but the execution of having the vendors to do it was key. She had many trusted vendors that she recommended that allowed me to plan and have an amazing team. She arrived early and helped setup so that none of our family had anything to worry about except having a good time! The entire day was perfect and went exactly as we had imagined.
Stacey B
2.0
11/08/2021
We had one wonderful wedding planner. The problem is we contracted for two wedding planners. The contract stated we would have 2 coordinators for unlimited hours of onsite assistance on the day of my daughters wedding. Having one person presented a problem because family and friends had to step in to help. I have no doubt that the one lady could handle it but it was too much for one person. When I asked for a partial refund I was only refunded $150 out of the $1500 we paid because the assistant would have only worked 10 hours. We also were not notified in advance from the owner that we would only have one planner. The problem was only addressed when I contacted them. I feel it was very poor business.
response 12/09/2021
Hi Stacey, As I've stated before, I'm very sorry that only one coordinator was onsite on ...
your daughter's wedding day. In my 5 years of business, this has NEVER happened and I'm sorry it had to happen on your daughter's wedding day. The assistant coordinator tested positive for COVID the day before your wedding, leaving me with no one to find to help the lead coordinator on the wedding day. Due to other weddings, I was unable to step in myself. Because we were unable to find a second coordinator available last minute, we enlisted the help of the venue coordinator to help where crucially needed - ceremony, etc. After discussing everything with your Lead Coordinator, I let her make the call whether to tell you or not. She made the decision she felt was best because she said you seemed very stressed out and were crying over family matters. She didn't want to cause anymore unnecessary stress when she knew she could handle it on her own. I'm sorry if this was not the right decision. Your Lead Coordinator stated that family and friends did not need to step in, that she had it handled. She told your guests many times to please not help. However, they seemed to be a very helpful bunch and wanted to help wherever they could so she let them. She never once asked them for help or needed help. The reason you were only refunded $150 is because Danielle did many jobs outside of her scope of work such as moving furniture, taking out trash, sweeping floors, etc. Again, I'm sorry that COVID didn't allow for two coordinators to be onsite but I'm so happy your daughter had a wonderful wedding day and I wish them nothing but happiness!
Courtney D
5.0
1/18/2021
I can not say enough good things about working with Sweet Laurel Events! Planning a wedding is a lot to deal with on it’s on, but planning a wedding during a pandemic is a whole other beast. Laura was such a blessing to work with in so many ways. She gave amazing recommendations, ideas, and helpful tips for every step of the planning process. But, more importantly, she reassured me when needed and had everything under control on the day of. That was the one thing I really wanted when looking for a coordinator. I did not have to worry about ANY of the behind the scenes stuff. I truly could not have had such a magical day without Laura overseeing and organizing everything.
One thing that really stood out to me was her ability to be so professional, yet incredibly personable at the same time. The morning of my wedding, Laura and I chatted in the reception hall for a little while about a bunch of random things. Looking back, I didn’t feel like she was just my coordinator in that moment, but more-so a friend I was just hanging out with. I’m someone who will stress about being stressed, so that small moment of calmness was big for me.
Sweet Laurel Events exceeded all expectations I had and truly helped make our wedding day so magical and memorable!
Rhoda J
5.0
1/14/2021
Sweet Laurel Wedding and Events went above and beyond planning my daughter's New Year's Eve wedding and executing those plans the day of the wedding. We couldn't be more pleased and impressed. Laura gave us suggestions, tips, and vendor recommendations to plan the wedding of her dreams. Laura always answered my many questions promptly. She was patient, calm, positive and proactive when we had to reschedule my daughter's original wedding date including a new venue and caterer due to the pandemic. Laura's recommendations were always elegant but practical. We appreciated so much her calm nature and organization skills. We were so much more work than she signed up for, but she remained enthusiastic and excited about the wedding even throughout all the pandemic restrictions. She was a wonderful, experienced guide but never pushed us to make decisions. We couldn't have ben more pleased with every detail on the day of the wedding, and as mother of the bride, I could enjoy the ceremony and reception confident that Laura had everything under control.
Sandra F
5.0
1/14/2021
I highly recommend Sweet Laurel Weddings and Events!! Laura Palomo helped us plan our daughter’s wedding and we are so grateful for all of her help. Laura is professional, punctual, easy to work with and so helpful! She and her assistant went above and beyond and did such a fantastic job coordinating so that we could relax and enjoy our daughter and son-in-law’s beautiful wedding day. Everything was perfect and went so smoothly. We couldn’t be happier with their services. Highly recommended!!!
Jennifer R
5.0
12/15/2020
A wedding planner helps couples and parents save money and time while providing peace of mind on the big day.
We don't have anything but positive things to say about Laura from Sweet Laurel Events. I enlisted Laura’s company after attending an open house at The Chandelier of Gruene. Laura assisted my daughter and myself from the first day we hired her. She was available for texts, phone calls, and emails whenever we had questions, and she would always respond promptly. In addition, whenever we needed vendor recommendations, she was able to provide us with stellar recommendations. We can't thank Laura enough for helping to ensure that Brittany and Cody’s big day was beautiful and went smoothly. Most of all, we appreciate her professionalism and allowing for adjustments to the time schedule. COVID 19 affected so many events and vendors. Laura was able to navigate any required modifications and restrictions to ensure all safety protocols were in place for everyone attending. Laura and my daughter clicked on Day One. Laura loved Brittany’s choices and they seemed to always be on the same page when it came to decisions from décor, food, music…etc. Laura knew the venue so well and has worked with each of the vendors that it was easily one of the best decisions we could have made to help us through the wedding planning and day of logistics. I was truly worried and stressed before the actual wedding day. The day of Laura made sure everything went off smoothly and that every detail that Brittany wanted was taken care of. All of the extra effort and added touches that Laura did go a long way and we are so appreciative. We are sad that the wedding is over, but we are so happy that we gained several friendships in return.
If you are looking for a planner for your wedding, please hire Sweet Laurel Events, you will not regret it!
Brittany R
5.0
11/21/2020
Laura was so helpful with our big day. She ensures that everything runs like a well oiled machine day of and leading up to it. Thanks so much Laura! We appreciated all of your hard work and kindness. :)
Taylor R
5.0
8/12/2020
Laura was amazing to work with!! I couldn’t have picked someone better to plan our wedding! I would have been lost without Laura. She put everything together so beautifully and had the greatest ideas. She handled planning our wedding among others in the midst of a pandemic with such grace! Laura is so kind, sweet and she is always responsive and willing to help with anything! Truly no one better I could have picked. We are forever thankful for Laura!
Candace S
5.0
7/23/2020
Laura is amazing! As a videographer, communication with the planner is key and Laura is always on top of everything! She communicates with her vendors leading up to the wedding day as well as throughout the event. She always sticks to the timeline and takes the time to check in with her vendor team throughout the day. On top of this, she is always happy and upbeat. I definitely recommend Laura as a planner!
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Sweet Laurel Weddings and Events
Laura Palomo
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