About this vendor
ALL types of packages available! If you're considering a planner, inquire!
Based out of Toms River, NJ, Swell Signature Events (now known as The Local Look) is a wedding planning and design company. Here, the talented planner dedicates herself to crafting an occasion that aligns with the clients’ personalities and their one-of-a-kind style. This coordinator, Ashley McMahon, is passionate about curating exceptional events that leave a lasting impression
Ashley, at The Local Look, has over a decade’s worth of experience with weddings, giving her the expertise to organize gatherings to be remembered. She started her career in the field as a wedding-dress consultant and throughout the years has gained industry insight from an array of professionals. This diversity of knowledge allows her to approach many of the big day’s details with understanding and professional skills.
The Local Look offers month-of-planning packages in addition to full-service and design options and micro weddings. She can also provide guidance with the wedding’s visual aspects alone. The most comprehensive bundle includes help with the venue and vendor selections, determining the decor, timeline creation, and more. With online planning tools, in-depth questionnaires, vision boards, and meetings, Ashely thoughtfully attends to the details to make the process as stress-free as possible.
Details
Business Attributes
- Woman-owned Business
Planning
- Budgeting
- Day-Of Coordination
- Full Service Wedding Planning
- Wedding Design
Wedding Activities
- Getting Engaged
- Engagement Party
- Rehearsals & Parties
- After Party
- Engagement Party
- Rehearsal Dinner
Reviews
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5
out of 5.09 reviews
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I hired Ashley a few months after i got engaged. I had her as my planner for over a year. Ashley is organized, attentive, creative, sweet, and passionate. Having her to be the key person all of the vendors talked to was such a weight lifted off of my shoulder. i did not have to organize or communicate with the vendors towards the wedding day because Ashley took control. any text or email i sent her was answered within a day. she had the most in depth timeline that all of my vendors were very impressed with. the day of my wedding, i did not lift a finger. if something went wrong, ashley did not let me know and she just fixed it. the chuppah i was planning to use ended up being broken, which we discovered the morning of my wedding day. the day of the wedding ashley found a new chuppah and had her family help her assemble it. I only learned about this after the fact.
ashley decorated, coordinated, handed out my tip envelopes, and made sure my dad always had a drink in his hand. without Ashley, i would not have had the perfect day i did. shes familiar with a lot of local vendors so she gave great advice when i was booking people. the vision board she put together really helped me picture what i wanted my wedding to look like.
ashley was such an important part of my wedding day. i highly recommend her.
Ashley was absolutely amazing!! She helped us plan an out of town wedding and sit down dinner for 130 people in Asbury Park and the entire process was fun and so easy. She is professional, patient and thoughtful and full of great ideas/suggestions. She thinks of every last detail and the end result was stunning. Ashley and her team executed the most perfect day--exceeded all of our wildest expectations. We literally never worried about anything. Hiring Ashley will be the best decision you ever made.
Ashley is awesome. Dave and I chose to have a wedding at the shore. We had a welcome night on Friday October 7 and a beach wedding followed by a reception on Saturday October 8; there were a lot of moving parts. Instead of choosing the “typical” wedding venue, we chose The Whitebrier in Avalon, NJ, a popular bar at the Jersey Shore. I, personally, wanted this venue because I always loved the wood-inn-feel it had, plus The Whitebrier’s sprawling space with both indoor and outdoor space appealed to me. Dave trusted me, and since our families are both frequenters of the Jersey shore, he was happy with the choice, especially because The Whitebrier was a laid back choice.
When we visited The Whitebrier in January of 2022 for a preliminary walkthrough, my parents were nervous about my venue choice and, quite frankly, questioned my sanity. The Whitebrier has a red bar room, with a mermaid. I’ll say it again, my parents were nervous.
Ashley came with us for a second walkthrough in August 2022 and I explained that although The Whitebrier looked a little rough, I saw potential. Ashley saw the potential too. She was optimistic that she could transform the space when my parents were not. She heard my parents’ concerns, and told them that she was “on it.” On top of assuring me that the venue would be beautiful, Ashley helped direct me to the florist, Amber & Earth, who suggested treating each room at The Whitebrier separately and to not try to force white flowers in such an eclectic space.
About a month out from Dave’s and my wedding, I was nervous about things coming together. As I said before, there were a lot of moving parts with two nights of activities, a live band, a beach wedding, transportation, etc. Ashley redirected me and told me to let her do her thing and I am so happy that I trusted her.
Our welcome night on October 7 was wonderful and warm; Ashley decorated the tables with flowers and candles at Polpo. When Dave and I, our bridal party, and of course, my parents, walked into The Whitebrier on October 8, we were blown away. Our wedding was magical and warm. I still am in awe at how Ashley and her team, along with Amber, transformed The Whitebrier. John, an owner of The Whitebrier, said that his restaurant never looked so beautiful and that Ashley was amazing to work with. My parents even said they were wrong; they loved every aspect of the wedding. Ashley floored me at her attention to detail; she’s a girl after my own heart!
Every guest had wonderful things to say; a lot of the guests wondered why my parents were ever concerned about the venue (I suppose my parents were vocal about disapproving of the venue). One of our wedding guests requested Ashley’s phone number and used her to plan his 40th because he was so impressed with Ashley’s transformation of The Whitebrier.
I recommend Ashley over and over again.
As an Officiant, I had the honor of working with Ashley in Atlantic City last night. She was the best, on top of everything. Sent me a full time-line and made sure everything fell into place. She was very Professional and knew how to make it happen for the Bride and Groom and thier 4 children. I recommend her in a moment for any bride. She was a Joy!!!
Ashley was absolutely wonderful! She was super patient and friendly with all our questions and always had great ideas for us. We honestly couldn’t have asked for a better planner to make our day the most amazing day ever. She is so sweet, down to earth and personable. Since we were having a small wedding, I thought I could do it all myself but I WAS SO WRONG and don't even want to image how the day would have gone without her. Ashley took care of all our coordination which allowed to show up and completely enjoy our entire day. Hands down the best decision I made and cannot recommend her enough. She is amazing and you will not regret hiring her!!!
We recently worked with Ashley from Swell Signature Events for a wedding. She was completely thorough and organized, as well as easy to communicate with and so sweet! She went out of her way to make sure all the logistics were taken care of and that everything day of went smoothly. 100% would recommend her!
Ashley is the sweetest, most reassuring person ever. From day one she was completely engaged and available whenever I had (many) questions. She accomplished anything I requested of her, and then some! We were so beyond grateful to have her guidance up to and on our wedding day, and I fully recommend her 10/10 to anyone in need of a wedding planner. I have three sisters who are next to be married and I suspect all 3 will be hoping Ashley will be available to assist them as well. Thank you again for everything, Ashley!!!!
Ashley was fantastic to work with as our wedding planner! She took on all the stress, and provided us with no worry or doubt along the way. Her ideas were wonderful, she was easy to communicate with, and she went above and beyond in the day of our event to give us the best experience possible! Her flexibility was unmatched, even responding to calls and emails while in vacation. I can honestly say I could not of done this without her, and if you are considering hiring a planner you should hire this team!
It was such a pleasure to work with Ashley. Her ideas were creative, beautiful and completed to perfection. She took my vision and made it into an even more amazing experience. I highly recommend her to plan any event!
Contact
Jersey Shore Area
Swell Signature Events
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