St. Louis' Finest Bridal Salon
MO
Service area
AWARD WINNER (6X)
Thanks to recommendations from couples on The Knot
St. Louis' Premier Bridal Boutique
Located in Richmond Heights, MO, The Ultimate Bride has been serving Missouri Brides for over 40 years. From timeless to trendy, we offer a hand-selected, curated mix of wedding dresses that meet every taste and budget. Our store's team of stylists provides every bride with a personalized, exceptional experience as you shop for the wedding gown of your dreams!
Each bride enjoys their own dedicated viewing area to ensure you will always receive a personalized appointment. An extensive collection of bridal gowns, plus size bridal gowns, bridesmaid dresses, beautiful accessories, and jewelry represent the core collection at The Ultimate Bride.
What You'll Love About The Ultimate Bride
The Ultimate Bride provides an enjoyable experience for each of their clients by listening to their needs and preferences. They delve deep into your vision and adapt their gown selections to guarantee a breathtaking wedding dress for each customer. Browse through the photo gallery to view the selection of dresses available in store.
Woman-owned Business
Prices & packages
No pricing details yet
We’re here to help! Find other vendors that suit your budget.
Continue browsing vendors
Details
Accessories
Clutches & Handbags
Hair Accessories
Headbands
Pins, Combs & Clips
Tiaras
Sashes & Belts
Dresses
Bridesmaid Dresses
Flower Girl Dresses
Wedding Dresses
Fashion Services
Alterations
Bridal Stylists
Plus Size Available
Gown Collections
Awards and Affiliations
Any questions?
Availability
Reviews
4.4
out of 5.0235 reviews
Your trust is our goal. Our community relies on honest reviews to help you make those big decisions with ease.
Review Summary
This AI-generated summary is a snapshot of this vendor's ratings and feedback.
The Ultimate Bride is highly recommended by reviewers for its extensive selection of dresses and exceptional customer service. Consultants like Denise, Evan, and Megan are praised for their professionalism, knowledge, and ability to help brides find their dream dress. The store is described as clean and well-organized, with consultants who listen to preferences and make helpful suggestions. Reviewers appreciate the personalization, variety of options, and overall positive experience at The Ultimate Bride.Review photos
Showing slide number 1 out of 6
- Top reviews
- Newest first
- Oldest first
- Highest rated
- Lowest rated
Sort by
Emily D
5.0
3/09/2025
I had a great experience at getting my wedding dress at The Ultimate Bride. My stylist really helped me figure out the style I wanted and ultimately find me my dream dress. I will definitely be returning to pick out my veil!
Kassy D
5.0
2/14/2025
Shopping at the Ultimate Bride was amazing! I had a one on one stylist that pulled dressed to my liking. Egzona was very knowledgeable with sizing and color options for every dress. One thing that stood out to me the most was how clean the location was and how well they took care of their sample dresses. Other bridal stores left the dresses on the floor and it was hard to walk around and change when dresses were everywhere. They also order brand new dresses that could come in 3-5 months instead of 6-8 months like other stores. All over a wonderful experience!
Any questions?
Cassi S
3.0
1/26/2025
I attempted to just eyeball the amount of dresses they had in shop in my size range (plus-sized bride) per recommendations from other brides online prior to my appointment. The staff was rude and unwelcoming when I made the request.
The day of my appointment, the employee working with me was so kind and listened to my needs. However, after being assured they had “the largest plus size selection in STL” I was very disappointed by the number of options in sizes remotely close to mine to try on (after calling in advance to specifically ask the largest size they carried). Hard to imagine myself feeling beautiful in a dress when the back is gaping open in spite of panels/clips. The fitting room was stuffy and uncomfortable. I had a much better experience at another shop.
Mattilyn H
5.0
12/13/2024
I worked with Egzona throughout my time with The Ultimate Bride and had the most wonderful experience. She listed to what I was interested in, and would make changes to dresses she was pulling as I figured out what I did and didn’t like. Once I found the dress, she measured me perfectly so when my dress came in, it only needed to be hemmed which is a HUGE blessing. She was so professional, while also treating me like a friend. She was at each of my fittings, helped me explain what I was wanting to the seamstress, and was truly such an incredible person to work with. Egzona is amazing and the entire store experience was everything I wanted it to be.
Jennifer S
1.0
9/30/2024
I am only giving one star because I have to. I had a few different things happen that ultimately left me with a bad experience.
I had gone dress shopping and found a dress I liked but wanted to customize. The original dress fabric came in a champagne color. Anyway, I ended up ordering the dress and asked for the fabric to be white/ivory and was vocal about wanting only white multiple times. I also asked for the neckline to be plunged right below the chest. As I was checking out, I read over my contract and everything looked correct, color and all.
When I went to pick up my dress, both things I asked to be customized were wrong. The fabric was still champagne and the plunge when right above my belly button ( a huge difference). Their reasoning for the color mishap was: The color I asked for was the one on the contract but "champagne" was the "second" color on their contract. I wasn't totally sure how we had different contracts but I never received clarification on that or the plunge mishap.
When I back into the store, one of the first things the owner said was, "we have a 99% success rate." and continued to say it throughout the night and even on the original phone call. It was frustrating because it seemed like the owner was intending to push the mistake on me and the store could do no wrong.
When my new dress came in, the plunge was still incorrect. The plunge was supposed to have sheer holding it together, but it came with fabric instead of sheer.
I instantly shelled up because for the second time, my dress came out not as anticipated. The owner asked if I was ok because I was visibly upset. My response was something along the lines of needing time to process a 2nd messed up dress and wanting a moment alone. She rolled her eyes and walked out. She sent in the seamstress. This upset me because I feel like I responded the best I could do in that situation (was not rude, just wanted time to process) and I don't understand how I could have angered her, given I am the one with a messed up dress for my wedding day and why she never reached out again.
When I met with the seamstress she assured me the plunge would be fixed with sheer.
I was not able to pick up my dress until 7 days before the wedding. When I went in for my final appointment, the dress was still incorrect. All I needed for alterations was my dress to be hemmed at the bottom, the plunged fixed and for the sides to be brought in.
None of those 3 things were fixed. The plunge did have sheer on it, but there was fabric on top of some of the sheer so it wasn't clean cut it was very ragged and edgy.
The sides of my dress were still too big. The seamstress had to add silicone to the bra part to hold my boobs in, which she said would take 10 minutes and it took 40. My fiance drove me as i was nervous for this appointment and he was in the car waiting.
My dress ended up being a bit too long on the wedding day and I ended up constantly stepping on it.
On this day, there were two of us for alterations. Both of us were waiting for our seamstresses and the owner talked to the other bride and got hers. I noticed the owner look in my room and continue walking.
The owner has not contacted me from the time she walked out of the room after me asking for time alone. While I understand she wasn't the seamstress, I feel as if she could have called when the dress was finished to check on the finish dress.
At the end of the day, I don't feel like the problem was solved but I am out of space.
Haley B
5.0
9/16/2024
Absolutely loved my time here! Denise was an incredible consultant and nailed everything I was looking for in a dress. I had a wonderful time and will be recommending this store to every bride I know!
Tori D
2.0
8/19/2024
DO NOT USE THEIR SEAMSTRESS SERVICES! I went in August of 2023 to search for my dress. The service was pretty good (nothing special), they were helpful with what I was visioning, and we were able to find my dress that dame day. Fast forward to June of 2024, I had my first alterations appointment scheduled. We went in, tried on the dress, and discussed what I wanted to change/add and the length that needed to be taken off. 3 weeks later I go in for my second appointment. The length was taken off, belt was sewn in a few places to make sure we liked how it looked. Said that for my next appointment belt would be done and sheer fabric would be covered. Another 3 weeks goes by, I try on my dress... the belt was not touched, the side stitching looked unfinished, like it was sewn by someone with their eyes closed. At this point my mom and I were becoming frustrated but we were assured it would be completed by my last appointment, my pick-up appointment on August 19th (my wedding is on August 24th). We go in today, August 19th, for my final fitting. And at this point, you'd expect the dress to pretty much be perfect, and you can basically walk out. NOPE! The side stitching was STILL messed up, unfinished, stain on my dress... we had to ask the seamstress several times to fix the stitching until it was somewhat good. When we mentioned the stain we basically were told "that's not from us, there's no way that was our fault, we didn't do that" when the entire time my dress was at their store. By no means am I saying it was their fault (could've been mine from makeup or whatever) but we had asked if they had any cleaning services and were told "no we don't and we didn't do that". A very very terrible customer service response from their seamstress. While all of this is going on the seamstress was rushing us out the door to leave. Basically not answering any of our questions and continuing to make excuses as to why there could've been a stain and why the seams looked the way they did. We were then told to sign a piece of paper saying we're satisfied with the dress and everything they did to it, and by no means were we satisfied. So we obviously didn't want to sign the paper but had to in order to take my dress home for my wedding in 4 DAYS We made notes on the paper saying we were not satisfied with the dress, the stain that was there and how the seams still looked unfinished (after 3-4 times of her "fixing them". The seamstress said she would talk to our manager and give us a $140 refund. Which at this point it's not about the refund it's about the customer service my mom and I received 4 days before my wedding just trying to make sure my dress was perfect since the alterations cost about the same price as my dress!! Overall - this place was fine. The process for receiving my dress was good but DO NOT get your alterations done there. Our seamstress' name was Kitty (?) and I would not recommend her to anyone!
Shannon R
5.0
3/08/2024
I came here in November 2023 with my best friend to start her search for The Dress. While, she didn't end up buying here, I knew I had to come back when it was my time. And I can not say enough good things about my own experience recently in March. First and foremost, Denise is incredible! From the phone call to book the session to her knowledge of literally every single dress in the store, she was so helpful and positive. The Ultimate Bride is not the pushy sales women I have unfortunately met at other bridal shops. They made the day fun and light. Denise truly listened and used her magic to make incredible suggestions, plus helped me try on every style imaginable so that I can confidently say I found The One, with absolutely zero regrets. I truly highly recommend The Ultimate Bride!
Gabrielle S
5.0
3/01/2024
I had an amazing experience at The Ultimate Bride. Evan was amazing and let me take my time considering dresses until she narrowed it down to the perfect one. Service at my measuring appointment was also stellar and I know exactly when my dress is scheduled to come in!
Marissa S
5.0
2/03/2024
I had the pleasure of working with Megan and let me tell you she was THE BEST!!! She shared that she’s been in the business for many years and it was so evident by the incredible experience I had! She hyped me up in the dresses I loved and was quick to move on when I didn’t love them. She helped me find my dream dress and I appreciate all her help to look my best on my wedding day! 10/10 recommend The Ultimate Bride and Megan!
Shannon G
5.0
2/01/2024
Ok, the disclaimer is that I haven't received my dress or had alterations yet so this is strictly about the shopping experience:
The stock is super extensive. They mentioned that they have 800+ dresses in stock. I also happened to note the room where they have the samples they are retiring and sale to clients who need one in a shorter time or want to save some money--although these are of course limited by what size you're looking for but there looked to be a ton of options there. The stylists do a great mix of pulling/making suggestions for you and walking with you so you can look at options yourself. I worked with Megan during my first visit who was very attentive and had a great interpretation of what I was looking for in my random rambling. She texted a few weeks later to mention that the dress I had been most interested in would be part of an upcoming trunk show and would have a discount during that weekend. I was so impressed that she remembered and took the time to do that. I really felt like it was thoughtful and a personal touch. My second try on was great too. I really had a lovely experience. The shop has been in business for over 30 years. They partner with Savvi Formalwear so your groom/groomsmen can get discounts on their suits/tuxes. They did mention that as of May 2024 they will no longer be doing bridesmaid dresses.
Katie W
5.0
1/15/2024
The Ultimate Bride is amazing! I worked with Shannon during my first appointment. She helped me find the PERFECT dress. I could not have been happier with the dress I purchased. She assured me that we would take as long as we needed to find me the prefect dress. I did get a little worried that I wouldn't find the right one, but we did! I also got my dress altered at The Ultimate Bride and they did an amazing job. My dress fit me perfectly and I was so happy with the outcome. If you want super nice people to help you find the perfect dress for your big day, I would definitely go to The Ultimate Bride.
Noogie G
5.0
1/01/2024
I had the best experience finding my wedding dress at The Ultimate Bride! It was the 3rd bridal salon I went to, so I had an idea of what I wanted style wise but did not have that “WOW this is my dress moment” until I shopped around here. Denise was absolutely AMAZING to work with and I would recommend her to anyone who is looking for a wedding dress. Denise was so fun and listened to exactly what I wanted and asked questions so she was aware of what I liked and did not like. I had a major wow moment when I tried on the dress and I am so thankful Denise put the time and effort in to help find my dream dress and make the experience so beautiful!!
Heather N
5.0
12/05/2023
The Ultimate Bride was the second Bridal Shop I went to during dress shopping. I set aside one weekend to find a dress and was able to seal the deal with Elizabeth at the Ultimate Bride. I came back a few days after the appointment to pay for the perfect gown. The shopping experience was a good time with the girls. Elizabeth pulled gowns based on a pre-conversation about what I was looking for. This helped prevent gown overload by limiting the choices and that's how I like to shop. We were calculated about the dress size making sure that there was no way the dress would arrive and be too small. Elizabeth assured me that what I purchased could be altered down three sizes if necessary. BUT NO MORE.
Alterations were expensive. BUT the ease of having the shop store the dress while going through the process as well as being close to home and easy to go back and forth is why I stuck with The Ultimate Bride for that part. At my first appointment meeting Dana, I knew I made the correct choice. I LOVE her! She was very easy to talk to and she knew what she was doing. I did return several times for fittings but I would rather it be correct than be upset about number of times I have to go in. The dress was large in the cup size, which was adjusted as best as possible for me, but The Ultimate Bride doesn't make the dress so that is between my natural shape and The Essence of Australia! There was one small alteration that did not turn out as expected and Dana quickly regrouped and came up with another idea. I did my final try on and picked my dress up 4 days before the event and it was wonderful! I highly recommend for shopping as well as alterations!
Sidenote, I also purchased my veil through them. Veils are pricey and I could have gone shopping elsewhere but I was in decision fatigue from planning and appreciated that I could just go to the place where I tried them on while shopping. I called and let the consultant on the phone know which one I was looking to purchase by description and she knew exactly the one and had it ordered ASAP. I love that they are familiar with their own store merchandise.
Caroline B
5.0
11/21/2023
I went to Ultimate Bride for my first dress shopping appointment and had such a great experience. Elizabeth made the appointment so fun and I could not recommend her more!
Maddi T
5.0
11/20/2023
I purchased my dress here this past weekend with the help of Denise and I cannot say enough great things about the entire experience! As a plus size bride, I was very nervous about the process of finding a dress, but everyone there made it so easy. I did not feel rushed or pressured to find my dress at all! Denise brought so many different options and was open to my ideas and critiques of the ones I did not care for. I would recommend every bride I know to set an appointment with Denise. She made me feel special, beautiful, and important during my entire appointment! Thank you to The Ultimate Bride!
madison m
5.0
11/20/2023
Booking the appointment with The Ultimate Bride was so easy to try on my dress! I went through their chat on the Knot and they were super quick to respond to me as well as hearing the type of dress I wanted. Today my mom and I stopped in for our appointment and the whole process was amazing from the start. Our consultant Elizabeth really took into account what I was looking for in a dress and helped me find so many for my vision. I expressed that my biggest fear was impulsively getting a dress and not having all my bridesmaids and family there to help me out. She completely understood and helped me out so much and DIDNT make me feel pressured into getting a dress that day. I can’t say enough good things about her and my experience at The Ultimate Bride and I can’t wait to come back with everyone and show them the dress!
Tammara K
5.0
11/19/2023
I had the absolute BEST experience at The Ultimate Bride. Their selection of dresses is huge and you are bound to find something you like! 10/10 would recommend ♥️
Kie M
5.0
11/12/2023
Elizabeth is amazing and so knowledgeable! She made me feel it was not all about just buying a “Cute” wedding gown. I can be just cute any other day out of the year. Elizabeth made sure she understood my vision for my wedding day. She is very passionate about her job.
Bessie G
5.0
11/05/2023
Evan was amazing. She was super helpful and wonderfully nice. I really appreciate her service. Thank you Evan!
Ellen P
5.0
9/25/2023
I had an amazing time trying on dresses at The Ultimate Bride! Denise was wonderful and made the process so fun and approachable. Denise is stellar at her job - the first dress she pulled ended up being the winner (after trying on 8 others lol)! My mom, aunts, and cousins and I had a great time. I definitely recommend checking out the Ultimate Bride for their amazing customer service and great selection.
Kelly P
5.0
9/09/2023
Truly magical experience! Everytime I walked into the store I was greeted with smiles, love, and special attention. I recommend the Ultimate Bride to everyone because I want every bride to experience what I felt during my wedding season! Every consultant was attentive, helpful, and caring. Truly made a special bond with Ultimate Bride!
response 09/14/2023
Kelly, thank you so much for this amazing review!
We all strive to make every bride feel...
special, and feel the best they can be!
You were equally as amazing and sweet to work with.
Congratulations from your Ultimate Bride family!
Rebecca B
5.0
8/10/2023
Highly recommend! Elizabeth was so helpful and went above and beyond to help me find my dream dress, even in a tight timeline. I went to a few boutiques and Ultimate Bride was by far the best experience I had. Great variety of dresses and an even better staff.
response 09/14/2023
Rebecca! Thank you so much for this kind review! Elizabeth loves her brides and that is ...
what we love about her! We are so happy we could accommodate your timeline! We cannot wait to see your pictures! Thank you again!
Kristen W
5.0
7/19/2023
Megan was incredible! By the time I had my appointment at Ultimate Bridal I had been to 8 shops in 3 different states and was feeling so defeated. She really took the time to get to know me and listen to exactly what I liked and didn't like about dresses to find me styles that matches my personality. Though I didn't end up buying a dress from Ultimate Bridal, it was in no way due to the service. Megan let me look at dresses, pull some things I liked, helped me shimmy into dresses, never once rushed me, and gave me the best experience. I'd highly recommend visiting her as you FIRST shop, don't wait!!
response 09/14/2023
Kristen,
Thank you for this kind review! We truly strive to help every bride find thei...
r dream dress, whether it be with us or somewhere else! Our brides happiness is our number one priority! We are sure you are going to look absolutely amazing on your big day!
Rachael W
5.0
6/26/2023
I loved The Ultimate Bride! It was the first and only shop I looked in. They have such a huge selection including plus sized gowns. Every style from very simple to BIG and SPARKLY which is exactly what I was looking for. My bridal consultant, Denise, was absolutely perfect. Very happy, friendly, helpful, and knowledgeable. I loved pretty much every dress she pulled and it just came down to which one I loved most. She made me feel beautiful and taken care of. Absolutely recommend this shop. Ask for Denise, if she’s available!
response 09/14/2023
Rachael,
Thank you for taking the time to leave this wonderful review! Denise is trul...
y amazing, and we are so happy that you enjoyed your experience with her!
Alyssa R
5.0
2/22/2023
First time trying on wedding dresses. Brittany pulled everything I asked for and more. She made my decision so easy on picking out my dress. I love my dress! Megan in alterations was so helpful. I can't wait to visit them again once my dress has arrived! They made this what I thought was going to be hard such a breeze. Thank youđź’•
response 09/14/2023
Alyssa, thank you for the kind words! We love to hear that you had a good experience shop...
ping with us. And equally excited to help you through the alteration process. You are going to be such a beautiful bride!
Alexandra M
5.0
1/19/2023
SO many dresses and such kind people to help
response 01/23/2023
Thank you for the kind words Alexandra!
Tori S
5.0
1/16/2023
I was a little anxious about dress shopping, but my experience at The Ultimate Bride was AMAZING. Evan was super helpful, nice, and funny, and they pulled some wonderful dresses for me to try on. I absolutely love the one I ended up getting from there. April was also so so helpful with advice on alterations that I wanted, which was amazing.
response 01/23/2023
Tori, you are so awesome! Thank you so much for this wonderful review of our store and s...
taff.
Evan loves to help her brides feel loved, and we love that about her!
You look absolutely amazing in your gown, thank you for sharing your pictures with us!
Jamie P
5.0
1/13/2023
I had the pleasure of working with Evan!! I cannot say enough great things about this place. Huge try on area. Plenty of space for your guests. And SO many dresses to choose from. they run between $1700-$3000 and they had plenty of beautiful ones on the lower end.
I was nervous because I went to David’s bridal and it was a disaster. But Evan made sure I had the perfect experience. She worked with me. Helped me find things I loved that fit my “vibe”. We laughed and had actual conversation. It felt like she was actually there for me and my experience, not just a paycheck. I would give them a billion stars if I could. go here!!!!!!
response 01/23/2023
Oh my gosh Jamie! Thank you so much for the wonderful review.
Evan truly loves getting ...
to know each of her brides, and has just as much fun in her appointments!
We are so happy that you enjoyed your experience at our salon.
We are so excited to work with you again when your gown arrives!
Marianne C
5.0
12/07/2022
Had a wonderful time with my family picking out my dress! My area was private and the changing rooms were huge! Elizabeth was absolutely amazing and helped me narrow down my perfect dress! She was great at making sure I wasn't overwhelmed and really listened to what I was saying and the vibes I was putting off! So happy I got to say yes to a dress there!
response 01/23/2023
Marianne, thank you for this wonderful review! Elizabeth has extensive knowledge in brida...
l, and this really comes through in her appointments!
Thank you for choosing us for your upcoming wedding.
Welcome to the Ultimate Bride family!
Laura R
5.0
11/18/2022
TLDR: exceptional experience, phenomenal customer service, great prices
Went here for my first bridal appointment and couldn't have had a better experience! The bridal consultant helping us (DB) was incredible and really listened to what I was looking for. She choose several incredible options to try on that really fit my vision, my 6 month timeline, and my budget! I was able to really find a gorgeous dress on my first visit and the service with sales team was amazing. They all really went above and beyond to make sure I would have my dress and accessories in plenty of time and at a great price. THANKS ULTIMATE BRIDE TEAM!
response 01/23/2023
Laura, thank you for this amazing review. We are so happy that we could accommodate your...
timeline, and find a dress that your are going to look incredible in! We cannot wait to see the your photos from your big day!
Michelle B
5.0
10/21/2022
Customer service is beyond amazing and they have so many gorgeous dresses to pick from! I received so many compliments on how beautiful my dress was❤️
response 01/23/2023
Michelle, thank you for taking the time to leave us a review! It was such a pleasure work...
ing with you throughout the bridal process. Your wedding pictures are absolutely gorgeous!
Kaelyn M
5.0
9/19/2022
The Ultimate Bride is AMAZING and so is DENISE who helped me find the dress of my dreams!!! Denise was very patient, kind and friendly while asking all the right questions and explaining the process throughout! She made the experience an absolute blast that I will never forget! 100% recommend! <3
response 09/26/2022
Kaelyn, thank you so much for this amazing review! Denise loves to help her brides feel i...
ncredible every step of the way. We cannot wait to see your wedding pictures!
Olivia W
5.0
9/09/2022
Denise was great the minute we walked in. Denise asked questions about me and what I liked and what I didn't like about dresses. I found the perfect dress, but we had another appt that day and I just wanted to look somewhere else. She gave me her phone number and said if I come back to text her. I texted her saying we are coming back to get the dress and she was already off for the day, but she said she was going to come back because she could not miss me saying YES TO THE DRESS!! Overall, she was amazing and made the day great. Thanks so much Denise!!!!!!!!
response 09/26/2022
Olivia,we are so happy that you enjoyed your experience at our store! Thank you for this ...
wonderful review.
Emily W
5.0
8/07/2022
The salon was helpful and super kind during the wedding dress search!
response 09/26/2022
Emily, thank you for leaving us a review! We are so happy that you enjoyed your experienc...
e with us.
Christina B
5.0
7/09/2022
My FMIL & I went to The Ultimate Bride today! We had the privilege of working with Ashley S. The moment that I walked in the door I felt special and could feel the good vibes. Ashley was the greatest to work with. She did not pressure me at all and was very kind, honest, and down to earth. I had the best experience. I will for sure be purchasing my gown from her and highly recommend ALL brides go here! Everyone was friendly and the environment is wonderful. Plus the dresses are STUNNING!! I left loving the very first dress I tried on, went to the second place, and found a dress I really liked but wanted to see if Ashely could get it or something similar because she was so great to work with. I even canceled my 3rd appointment and went back after texting with Ashley! Ashley, thank you again, I cannot wait to see you soon :-) Ladies!!! Go to The Ultimate Bride you will LOVE it!!
response 09/26/2022
Christina, we are so happy that you enjoyed your experience with us! And a big thank you f...
or this amazing review!!
Julie S
5.0
6/28/2022
I came into The Ultimate Bride with my daughter. Elizabeth Wright was our wedding consultant and I felt like my prayers had been answered. Elizabeth made us feel at ease and hopeful from the moment that she stepped into the room. Elizabeth listened to my daughter and then asked questions that had not even occurred to us. She then brought gowns into the room that had the exact details that my daughter had described. My daughter bought one of these gorgeous gowns that day. I will reccomend Elizabeth Wright and The Ultimate Bride to anyone who mentions that they have a female family member or friend who has gotten engaged. I hope that the Ultimate Bride knows what a gem that they have in Elizabeth! She is The reason that we purchased from The Ultimate Bride. We had been thinking of a dress from another salon and decided to see what The Ultimate Bride had to offer. It was due to Elizabeth's listening skills and her complete knowledge of her dresses that we decided to purchase the gown on the spot. Thank you Elizabeth! My daughter looked and felt gorgeous on her important day!
response 09/26/2022
Julie, we are so happy that you and your daughter enjoyed your experience with us!
Thank y...
ou for the amazing review!!
Brianna R
4.0
6/20/2022
I got my dress from here and they were absolutely perfect!! The consultants made me feel like a queen every time I came in anyone looking for their dress should definitely come here! The only thing I would say is to TAKE YOUR DRESS SOMEWHERE ELSE TO BE ALTERED because they lack in that department. I added a trim to my dress and by the end of the night half of it was off of the train and I had so many other little issues throughout getting alterations there it was frustrating and my mom and grandma had to re steam my dress after picking it up for the wedding because they added creases in the dress where they shouldnt be. All in all get your dress here but DO NOT alter it here.
Monica W
5.0
6/05/2022
Felt very comfortable working with Ashley during my bridal appt! Would recommend Ultimate Bride to all my future brides 🤍
response 09/26/2022
Monica, thank you for the kind words! It is so important to us that our brides feel comfo...
rtable with us! Thank you for the review.
Loren A
5.0
5/25/2022
Beautiful bridal salon with plenty of dress options. Elizabeth was a pleasure to work with! She was very attentive, detail oriented and really listened to what I wanted. She helped me narrow down my search and ultimately figure out what I wanted. So grateful!
response 09/26/2022
Loren, we are so happy that you enjoyed your experience with us. Thank you for the review...
!
Cassandra M
5.0
5/22/2022
I had a great experience trying on dresses at this shop. The staff was very helpful and they have a huge selection! I didn't end up buying from here, but found several dresses I loved and had a great time.
response 09/26/2022
Cassandra, we are so happy that you enjoyed your experience with us! Thank you for taking...
the time to leave us a review.
Maggie W
5.0
5/14/2022
I had literally the best time at Ultimate Bride. Before I even got to the salon, my stylist Ashley had been in contact with my MOH that morning while I was at another salon and she knew what styles I was trying on and interested in. They even arranged for flowers and champagne to be waiting for us when we got there. Ashley had a great energy and made sure I felt comfortable and relaxed, even with my high energy entourage! She was very in-tune to what I needed and when I still wasn’t sure if I had found the one, she let me wander through the racks and pull dresses, she even let me know when something was not in the budget I gave her. I found my dress that day! I can’t wait for it to arrive!
response 09/26/2022
Maggie, we are so happy that you enjoyed your experience with us! Ashley loves to help he...
r brides feel incredible every step of the way. Thank you for the amazing review!
Kelsey Q
5.0
4/20/2022
This was the fourth bridal store I visited, but it was by far the best! Their inventory was amazing, and both consultants I worked with were very kind and helpful. There was no judgement or feeling rushed or pushed into any decisions. My mother was with me and she was welcomed and made comfortable. They were positive and several other consultants congratulated me and showed excitement about my choices as well. The consultant who was present when I picked up my dress handled my anxiety well and was reassuring about the changes that could be made. Definitely a wonderful experience and fun place!
response 09/26/2022
Kelsey, we are so happy that you enjoyed your experience with us. Thank you for the amazi...
ng review!
Sarah M
5.0
4/04/2022
I am thrilled to have found the Ultimate Bride. I was able to work with Elizabeth and Evan, who made the experience a delight! They both gave me honest feedback while making me feel confident in the dresses I was trying on.
I shopped on Thursday evenings, and the salon was quiet. If you're a bit more introverted like I am, I highly recommend coming in on a weeknight. Overall, I had a great time and can't wait to pick up my dress!
response 09/26/2022
Sarah, we are so happy that you enjoyed your experience with us. Thank you for the great...
review!
Joan N
5.0
3/27/2022
I am so happy that I got to buy my wedding gown from here. I had a wonderful experience.. Professional, friendly and cater to your wants / needs!! From the day I made my appointment to adjustments and picking my dress up. They have the best customer services!!!! I can’t say that enough. They had a variety of dresses that are so fashionable! The ordering process was sooo efficient!! Dana the seamstress has miracle hands, she altered my dress perfectly!
response 09/26/2022
Joan, we are so happy that you enjoyed your experience with us. Thank you for the amazing...
review!
Ashlee C
5.0
3/09/2022
Shannon is the best!! She really took the time to ask me about details of my wedding and what Style of dress I was looking for. She pulled the most perfect Essence of Australia gown, and I fell in love! Thank you so much Shannon for making my experience so amazing, I can’t wait to wear my gorgeous gown in September!
response 09/26/2022
Ashlee, we are so happy that you enjoyed your experience with us. Thank you for the great...
review! We can't wait to see your wedding pictures.
Lisa Y
3.0
2/27/2022
Dress shopping was great - then the alterations estimate soured the experience. We truly had a wonderful time shopping and purchasing a dress - I’d give that experience 5 stars.
Then it came time for alterations. The dress is very simple, no lace, beading or sequins with thin spaghetti straps. The straps and sides needed to be pulled in about 1”, and the dress needed to be hemmed and bustled. The price of the dress was $2000. And alterations? $1,230.00. I’m still speechless and feel like we must have looked like stupid people they could take advantage of with this insane pricing. We found a local seamstress to do the dress for $375. I’d give alterations zero stars, so averaging the experience to 3 stars.
Christina T
5.0
2/22/2022
Working with Ashley S from The Ultimate Bride to pick out my dream wedding dress was literally SO MUCH FUN. From the moment my group walked through the door she made the entire experience unforgettable. Right away we had a detailed conversation about what I was looking for (and not looking for) in a wedding dress. Ashley took notes based on what I described and pictures that I had saved on my phone. She then pulled five dresses for me to try on and my dream dress was the THIRD dress that she picked out!!! She is so down to earth and provided super helpful tips and tricks throughout the entire appointment. I feel so lucky to have found my dress at such a wonderful gown shop with the BEST bridal consultant. Thank you Ashley for such a great day!!! :)
response 09/26/2022
Christina, we are so happy that you enjoyed your experience with us. Thank you for the gr...
eat review!
Keri W
5.0
2/21/2022
Ashley S. helped me go from not knowing what I wanted at all to choosing the dress of my dreams. We met at the shop twice and she was so supportive of my decisions while giving some of her own helpful opinions too. I LOVED my experience here and I am so glad I chose my dress from The Ultimate Bride!
Stephanie S
5.0
2/11/2022
Ashley S was so great. She made me feel so comfortable, helped me figure out exactly what i wanted & made the whole process so easy & fun. Highly recommend!
response 09/26/2022
Stephanie, we are so happy that you enjoyed your experience with us. Thank you for the gr...
eat review! We cannot wait to see your wedding pictures.
Katrine C
5.0
2/08/2022
I loved the selection of gowns at Ultimate Bride. I worked with Elizabeth and she was fantastic!!! She was so easy to work with, kind, and knowledgeable. She listened to what I wanted, but also got me out of my comfort zone a little, which I appreciated. She was honest with me and wasn’t there to make the most money off of me. I never felt pressured to buy a gown. She just wanted me to find the perfect gown whether it was at her store or not! I would recommend this shop and Elizabeth to anyone!!
response 09/26/2022
Katrine, we are so happy that you enjoyed your experience with us. Thank you for the amaz...
ing review!
Colleen O
5.0
2/01/2022
The Ultimate Bride has so many beautiful dresses to choose from! Ashley worked with me to find my perfect dress, and she was so amazing to work with! She listened and understood everything I wanted and didn’t want, she made me feel amazing in the dresses I tried on, was so sweet and fun to work with! She picked out the dress I fell in love with on her own and said she knew this would be the dress, based on everything I said.
Working with Ashley made my experiment at The Ultimate Bride one I’ll never forget! I highly recommend going here. If you want to work with someone who is so fun, friendly, and incredible at her job, then I highly suggest asking to work with Ashley, you will not be disappointed!
response 09/26/2022
Colleen, we are so happy that you enjoyed your experience with us. Thank you for the grea...
t review! We cannot wait to see your wedding pictures.
Kendra M
5.0
1/30/2022
I had a great experience at Ultimate Bridal, they were extremely flexible and understanding of my situation. After purchasing the wrong dress OTR, I was in a bit of a hurry to find an alternative. My stylist listened to my likes and dislikes and quickly pulled several dresses that I loved. They had a trunk show that weekend, which meant one of the dresses I liked would be gone soon. She didn't pressure me to make a decision and scheduled me to come back in that weekend (despite how busy they were, she found a time) to try it on again, along with the others.
I didn't end up purchasing my dress from Ultimate Bridal but I'd highly recommend checking out their selection!
response 09/26/2022
Kendra, thank you for the kind words. We are so happy that you enjoyed your experience wi...
th us!
Courtney T
5.0
12/31/2021
Lauren and the staff at Ultimate Bride helped me find my dream wedding dress and veil! After other dress appointments, I was getting discouraged/overwhelmed but Ultimate Bride had the best quality dresses and most professional team that helped me feel beautiful. They made the entire process easy and special for my family and I.
Natalie P
5.0
12/04/2021
The Ultimate Bride was the first bridal shop that I went to, and I could not express enough how amazing the experience was! My consultant Megan listened to everything I wanted, and I fell in love with the very first dress she put my in! She still put me in other dresses, but I kept going back to the first one. I went to another salon the next day, but ended up leaving early so I could go back to the first dress! Maureen did my alterations on the dress, and she was equally as amazing to work with! I wanted to slightly change the neckline, and she worked with me to make it perfect! Everyone in the salon made me feel so special every time I went there, and they surpassed all of my expectations!
Bailey H
5.0
11/23/2021
Ashley S. IS AMAZING!! I showed her my inspo pictures and she did amazing finding dresses that were just what I was looking for! I ended up ordering the perfect dress all thanks to her!
10/10 recommend
Nyssa M
5.0
11/12/2021
I had such a wonderful experience trying on gowns with Ashley! Simply put.. she nailed it! I felt like I had known her a lifetime - so easy to talk to and I feel like she “got” my style right away. I was impressed with every dress I tried on and was afraid I wouldn’t be able to make a decision because they were literally all so beautiful. She did an amazing job pulling options that complemented my body’s size and shape. She was receptive to my feedback and each dress got better and better. Wish I could get married more than once just so I could work with her again. I’ll have to settle with referring her to anyone I know who is getting married! A 5 star review from someone who will refer her for a lifetime! Thanks, Ashley, for making me feel so beautiful.
Suzie B
5.0
11/01/2021
I had a great experience with Ultimate Bride from beginning to end. They were my second shop and they seemed to understand my style and all of the dresses I tried on were gorgeous. I ended up picking my dress from here and also utilizing their in house alterations. There was a mix up where when we ordered my dress, it wasn’t supposed to come with the hem lace to make it easier to hem to my height but it came with the lace on. The shop was super understanding and didn’t charge us the price to take it off and put it back on and refunded us the initial charge we had paid to have it not sewn on in the first place. The hemming was a bit of a trouble due to that reason and did require one extra fitting with our seamstress April but she was an absolute gem! She did a great job with fitting my dress, and showing me tips and tricks of how to make it look the best on the day of. She was kind and friendly, I really did look forward to seeing her at every fitting. I would highly recommend this shop to any bride!
Judith R
5.0
10/06/2021
We had a wonderful experience at Ultimate Bride! I went to several bridal shops as I was dress shopping and had negative experiences at them until I got to The Ultimate Bride. They have such a wide selection that they were able to pull gowns that perfectly matched the look I was going for. I felt very comfortable at Ultimate Bride and their team did a great job with my alterations right before my wedding. As a tip, I was able to negotiate the final price of my dress down by a few hundred dollars.
Shannon B
5.0
9/29/2021
I can’t even put into words how absolutely AMAZING The Ultimate Bride is!! They are so personable and knowledgeable about every aspect! I felt like the most important princess in the room!! I LOVED my consultant Megan!! She knew EXACTLY what I needed for my special day!! Ladies!! The Ultimate Bride is THE PLACE TO GO!!
Contact
Curious to learn more?
Start the convo
*=Required
Use this secure form to reach out and share your wedding vision.
- Messaging our verified vendors on The Knot is free, safe and secure.
- Conveniently track vendor messages and planning details all in one place.
- Our mobile apps make it easy to stay in touch with vendors while you're on‑the‑go.
- For personalized pricing and package details, sending the vendor a message is the fastest way to get info.
By clicking 'Request Quote', you agree to The Knot creating an account for you, if you don't have one, and to our Terms of Use. See our Privacy Policy to learn what data we collect and how we use it.
Wedding vendors in St. Louis
The Ultimate Bride
The Ultimate Bride's photos
Why use The Knot to message vendors?
- Messaging our verified vendors on The Knot is free, safe and secure.
- Conveniently track vendor messages and planning details all in one place.
- Our mobile apps make it easy to stay in touch with vendors while you're on‑the‑go.
- For personalized pricing and package details, sending the vendor a message is the fastest way to get info.