A luxury bridal collection curated just for you!
$2,000 starting price
New York Tri-State Area
Service area
AWARD WINNER (6X)
Thanks to recommendations from couples on The Knot
The White Gown is a bridal shop located in New York City, NY. This charming boutique offers brides-to-be the chance to discover their dream dress. Whether you envision something classic or more modern, the team at this store can help you find the gown you've been searching for.
The team at The White Gown strives to make every bride and their friends feel comfortable. Their comprehensive shopping experience allows you to relax and feel at home while you try on a variety of dresses that match your requirements. Through private appointments, you'll have this team's attention as they guide you through the plethora of options in front of you.
The White Gown is home to many designer dresses. The uniquely curated collection includes gowns by Pronovias, Atelier Pronovias, Pronovias Privee, Vera Wang Bride, Alyne and Rivini by Rita Vinieris, Enzoani, Blue by Enzoani, Amsale Couture, Nouvelle Amsale, Watters, Willowby, WToo and much more. We also carry LWDs from By Watters and Amsale LWD. Once you've chosen your gown, it can be tailored to your exact measurements by our in-house expert seamstress. We also carry a large selection of accessories - veils, headbands, belts, and jewelry to complete your look.
What You'll Love About The White Gown
Clients who choose this passionate team to help them find their dream wedding gown rave about how professional and attentive they are, going above and beyond to ensure the experience is unforgettable. Check out the Reviews section to find out more about The White Gown.
Hispanic or Latinx-owned and Woman-owned Business
Prices & packages
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Details
Accessories
Cover Ups
Jackets
Wraps
Hair Accessories
Flower Crowns
Headbands
Pins, Combs & Clips
Tiaras
Sashes & Belts
Veils
Dresses
Shower & Party Dresses
Wedding Dresses
Fashion Services
Alterations
Bridal Stylists
Dry Cleaning & Preservation
Plus Size Available
Private Appointments Available
Gown Collections
Awards and Affiliations
Any questions?
Reviews
4.5
out of 5.0152 reviews
Your trust is our goal. Our community relies on honest reviews to help you make those big decisions with ease.
Review Summary
This AI-generated summary is a snapshot of this vendor's ratings and feedback.
The White Gown is highly praised for providing exceptional service and creating memorable experiences for brides-to-be. The staff, including Laura and consultants like Vilma and Nela, are commended for their patience, professionalism, and attentiveness in helping brides find their perfect dresses. Reviewers appreciate the wide selection of dresses, personalized attention, and accommodating nature of the boutique. The intimate and welcoming atmosphere, along with the dedication to fulfilling each bride's vision, makes The White Gown a top recommendation for those seeking a stress-free and enjoyable wedding dress shopping experience.Review photos
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Nicole C
Highlighted review.
5.0
7/02/2024
Found my perfect wedding dress at the white gown! They have so many options and also the team there is so great at helping you work through your ideas and visions. It's great to go in with an idea of what you like - but they are great at helping you pull some really amazing options.
Also, they worked my shorter than desired timeline for wedding dress alterations and also helped me create some additional components to my dress that I really loved!
response 07/02/2024
Nicole,
Thank you so much for your amazing review! We so loved working with you and were ...
so glad everything worked out beautifully! We can't wait to see the stunning photos. Please be sure to share with us at info@thewhitegown.com so we can feature you in our social media!
With deep appreciation,
The White Gown
Alexis K
5.0
12/16/2024
I said YES to the dress at the White Gown on March 30! I have not had my fitting yet, as my wedding date is in June of 2025 and they told me my first fitting will be in Feb. 2025.
I am SO excited and pleased with the White Gown thus far! My stylist, Harlow, was just beyond THE BEST!!! They knew exactly what I wanted and all of the vibes! I am excited for the journey ahead with The White Gown.
Thank you a million times and see you soon!!!
Alexis K.
Any questions?
Natalie E
5.0
10/29/2024
I had gone shopping here with a friend for her wedding, and we had a really wonderful experience with Laura, the salon's owner, who found my friend the perfect dress. I knew I wanted to come back when I got engaged myself, and I'm so happy I did. My appointment here was my fourth in two days, so I was feeling a bit frustrated and overwhelmed from all the shopping, but my stylist Vilma was very patient, calm, and professional, and she ultimately helped me find my perfect dress. It wasn't the style I'd initially envisioned for myself, but she knew it would look good on me and I'd feel comfortable in it. Vilma was very lovely to my family and friends there with me, too. I'd recommend going here if you want a really chill boutique shopping experience with a great selection of dresses at various price points, and no intense/pushy sales tactics. Plus, they do all alterations in-house and have a great range of accessories.
Stacy H
2.0
9/03/2024
Find another shop! The only reason I’m giving it two stars is the consultant was great but the alterations were the WORST! The seamstress waited to the second to last fitting to cut and at the finally fitting when we picked up the dress it was too big and the straps they added looked homemade. We had to fly out in a few days and we didn’t trust them to get it right. We had to scramble for another seamstress when we got to the venue. Fortunately beautiful new stapes were added by our non White Gown seamstress and she was able to take it in so it fit. Spend your money elsewhere NOT White Gown!
response 09/04/2024
We were surprised and mystified to receive your review. You did not identify yourself or y...
our daughter, so we needed to do some research using the small snippet of the gown photo you provided to know who was even submitting the review. We deeply regret when a bride's experience with us is not top notch from beginning to end. In this case, though, we did not even know there was an issue until you posted this review. Your daughter picked up her gown from our seamstress on August 17th and did not say anything was wrong with the fit of the gown or the straps. She phoned us later that day to let us know that her veil was not in the bag with her gown but never mentioned anything about the fit of her gown or the quality of the straps that were added. We then exchanged numerous texts throughout the week about getting her veil to her and again, she never mentioned anything about her gown. We dropped her veil off at her apartment with her fiance on Thursday, August 22nd before she left for the airport. We don't understand why she didn't say anything to us either when she picked up the gown on August 17th or during the subsequent week. Had we known there was an issue, we had five days to make further adjustments to both the gown and the straps. We would have done everything to ensure that the gown was right for her, had we known there were issues. We pride ourselves on both our responsiveness to issues and our overall customer service experience. We wish you and your daughter would have given us the opportunity to make this right before her wedding day.
Nicole S
5.0
5/19/2024
I cannot write enough kind words to truly capture what an exceptional experience I had with Laura and the White Gown team. I originally connected with Laura when my wedding was going to be on a very short timeline. While other bridal boutiques told me that my size, style, and budget were not all achievable on my timeline, Laura worked in unique ways to help me to achieve feeling like the bride I always dreamed of on my wedding day. After rescheduling the wedding, and the horrible experiences I had at other bridal boutiques (one of them being most notably known for their television show) ultimately I was incredibly happy to work with Laura and her team. The staff at the White Gown do not care about your budget, nor do they care about your timeline. They care about YOU. They want every bride to feel extra special and celebrated, as it should be, and I am so grateful to them! To all bride-to-be’s, I would HIGHLY recommend booking an appointment at the White Gown! You will not be disappointed.
response 07/02/2024
Nicole,
You were such a delight to work with and we're thrilled that you found your dream...
gown with us! We can't wait for her to come in this month and for us to begin to get you ready for your special day!
We deeply appreciate that you took the time to write such a lovely review. It means so much to us!
With all best wishes,
The White Gown
Sarah L
5.0
3/31/2024
I had such an incredible experience at The White Gown. It was the last bridal boutique I went to and I'm so happy my bridal shopping experience ended on a wonderful note. Nela was my consultant and she was so professional, knew exactly what I was looking for and gave me beautiful options to try on, and just made the appointment so much fun. I was torn between 2 dresses and she was so patient and helpful throughout my decision making, and I cannot thank her enough for putting up with me. Although I did not purchase my dress from The White Gown, I would HIGHLY recommend checking out their beautiful shop for your dress.
response 04/02/2024
Sarah,
Thank you so much for your very kind review. We're thrilled that you had such a w...
onderful experience with Nela and our entire salon! We're sending you all best wishes for a magical wedding!
With much appreciation,
The White Gown
Melissa W
5.0
3/25/2024
I cannot express how grateful I am to have found the White Gown. Wedding dress shopping was consistently stressful and anxiety-inducing for me until I set foot in this store. The vibes, music, and energy in this store are so positive, welcoming, and feminine. Emily was a heaven-sent—the most diligent, knowledgeable, thoughtful, and genuine salesperson I could have asked for. She seemed to understand my vision better than any other person I had worked with at other stores, but was never pushy or convincing.
Unlike other stores, the White Gown had almost every dress on the wishlist I curated from their website and Emily had actually gone through it many times beforehand to understand me and my vision. Also, they didn't have an unreasonable fee to try on dresses, and I never felt rushed or pushed into making a decision.
Emily and Nella helped me find my dream dress and made the experience one of the best days of my life. I'll forever remember this day, thank you guys so much!
response 04/02/2024
Dear Melissa,
Thank you so much for your amazing review! We are thrilled to hear the expe...
rience you had with every aspect of our salon - our gown selection, your Stylist, and our manager! We were so happy to play a small role in your wedding journey and to help you find your dream gown.
We can't wait to welcome you back to the salon later this year when your gown arrives. We wish you all the best with the rest of your wedding planning and look forward to seeing you again very soon!
With deep appreciation,
The White Gown
Kaylee B
5.0
2/21/2024
WOW, where do I begin... if I could give more than 5 stars I would gladly.
I purchased my dream dress from an online retailer 5 months ago + sadly they informed me (3 months before my wedding) that they are unable to get the dress I ordered. As a panicked bride, I began calling anyone and everyone in the US that carries or could carry Watters gowns. I spoke with Harlow first and he answered all my questions very sweet and matter of fact, which I appreciated given my experience prior. I didn't have too high of hopes until Laura, the manager, called me to let me know she would happily look into options for getting me my dream gown. After many calls and back-end work on her part she was able to locate the dress that I have been obsessing over! + this dress will be well in my hands a month + before my wedding. 100/10 would recommend this salon to EVERYONE.
THANK YOU THANK YOU THANK YOU!!!!!
response 02/21/2024
Kaylee,
Thank you so much for taking the time to write this amazing review! We are thril...
led that we were able to step in and help you get your dream gown in time for your wedding! We can't wait to be back in touch when she arrives in the salon in the Spring! Best of luck with all of your planning and please reach out with any questions/concerns!
With deep appreciation,
The White Gown
Elizabeth I
5.0
1/21/2024
I had a fantastic experience with the White Gown team! Nela made my shopping experience relaxed and fun—she quickly understood my style and brought out lots of fun options. She was super respectful of my smaller budget. I was on a tight timeline (visited the shop in June and was getting married early Dec), but they listened to my worries and reassured me they could and would make that work. They did! They even moved my final fitting with their in-house tailor up a week when I needed it. They gave me great advice on transporting the dress as well. Loved that it was a more boutique, smaller feel and that they had such a fun variety of dresses. Booking appts was easy unlike many other stores!
response 01/22/2024
Dear Elizabeth,
Thank you so much for your amazing review of both Nela and the salon as a...
whole! We are so glad that everything worked so well from start to finish! We hope your wedding day was magical and thank you so much for sharing the photo. You look both stunning and SO happy!
With deep appreciation,
The White Gown
Katherine F
5.0
11/27/2023
Laura is the best!!!!!! I initially thought I wasn't going to even wear a wedding dress – but Laura listened to my vision for my wedding and picked out THEE PERFECT DRESS on the first try. Its elegant and timeless, completely original and I really never thought I'd find something like it. I went to a few other appointments but found myself back at the White Gown two months later buying the original dress. It was fate! Love to you Laura!
response 01/22/2024
Katie,
We are so sorry for the delayed response to your amazing review! We LOVED working...
with you and were so happy that you found your dream gown with us. If you're ever back in NYC and just want to stop by, we would love to see you!
We'll be back in touch when your gown arrives later this year and we wish you all the best for 2024 and for your wedding planning!
With deep appreciation,
The White Gown
Katie I
5.0
11/15/2023
I visited The White Gown in November 2023 after a day of bridal salon appointments and this was BY FAR the best place I went to in the city. The staff (shoutout Harlow) make you feel so comfortable, listen intently to your likes and dislikes, and are SO knowledgeable about the dresses and their collections. I recommend this boutique to anyone!
response 11/15/2023
Katie,
It was such a pleasure to meet you and your mom and to work with you to find your ...
dream gown! Thank you so much for taking a moment to write such a kind review about our salon and your time with Harlow! Choosing a wedding gown is such a big decision. We hope to welcome you back to the salon to try your favorite gown again as you make your final decision. We wish you all the best in your wedding planning!
With deep appreciation,
The White Gown
MaryElizabeth R
5.0
11/09/2023
Simply put: yes. Yes to the dress, yes to the atmosphere, and yes to every single gown the team pulled for me. Within the course of five hours from me reaching out to schedule an emergency appointment and taking an extended lunch break at work, I found the one. A million thank yous to The White Gown for making my experience flawless, seamless, and an absolute party! XO’s Mary
response 11/09/2023
Mary,
We can't thank you enough for coming in today and for your kind review. We want to ...
let you know that our experience was exactly the same! You were so kind and lovely to work with and we're thrilled that you found your dream gown with us today! We LOVE the whirlwind that is your bridal adventure, and we are sending you all of our best wishes for a magical wedding day. We can't wait to see your photos - you're going to look absolutely stunning!
With deep appreciation,
The White Gown
Grace M
5.0
7/31/2023
I highly recommend the White Gown for anyone looking for a wedding dress. During my appointment they were very thoughtful and pulled amazing dresses for me to try (while being very respectful of my budget, unlike other salons I visited). I was helped by Kaliah, who pulled a beautiful dress from a brand I didn't know, but fell in love with. After my appointment, I looked up the brand online and found a different dress that I loved. The White Gown didn't have that dress, but Kaliah worked her magic and got a loaner to the salon so I could try it on. The White Gown really went above and beyond to find me the perfect dress and I am so grateful to them!
response 08/01/2023
Grace,
Thank you so much for your taking a moment to write such a wonderful review about ...
your experience at the salon and with your amazing Stylist, Kaliah! You were so lovely to work with and we were so pleased to be able to get you your dream gown! We can't wait to welcome you back to the salon later in the year when you beautiful dress arrives. We wish you the best of luck with all of your wedding planning in the coming months!
With much appreciation,
The White Gown
Monica J
5.0
7/13/2023
I had a lovely experience at the White Gown! The store was cute, clean, and the staff was extremely friendly. The woman I worked with (I believe her name was Nela) was knowledgeable and not super sales-y, which was so nice as I felt as though I was getting a bit pressured to buy a dress earlier in the day (at another salon). Nela listened to exactly what I was looking for and pulled multiple dresses I loved within my budget!
The manager Laura was also extremely knowledgeable about the designer I loved and all the different ways the dresses could be customized.
I ended up saying yes to the dress at the White Gown and with it being the last salon I visited, it really put the cherry on the cake.
response 07/15/2023
Monica,
It was so much fun to meet you and your whole group last weekend and we're thrill...
ed that you found your dream gown with us! We so appreciate your kind words about your experience with us and we can't wait to welcome you back to the salon when your gown arrives!
With deep appreciation,
The White Gown
Elizabeth M
5.0
5/31/2023
The White Gown was the third bridal shop I went to when I was dress shopping. The experience was amazing. They really listened to what I wanted and we were able to create my absolute dream dress. I would highly recommend the White Gown to anyone and everyone!
response 06/01/2023
Elizabeth,
Thank you so much for your amazing review! We loved working with you and we a...
re so thrilled that together we were able to design the bespoke wedding gown of your dreams! We wish you all the best with all of your wedding planning and can't wait to welcome you back to the salon when your gown arrives later in the year!
With deep appreciation,
The White Gown
Mikayla B
5.0
4/14/2023
Everyone working there was extremely nice and accommodating! They made finding my perfect dress easy, fun, and most importantly special! They have amazing dresses at amazing prices. I highly recommend them to everyone!
response 04/14/2023
Mikayla,
Thank you so much for writing such a wonderful review! It was an absolute pleasu...
re to meet you and your parents and to work together to find your dream gown! We can't wait to welcome you back to the salon when you begin your alterations. Good luck with all of your wedding planning and we look forward to seeing you again very soon!
With much appreciation,
The White Gown
Antonella D
5.0
4/13/2023
I went to The White Gown with my family back in March.My consultant was Elizabeth. I found my gown and veil there!This is the first place I went to that actually had a Spanish speaking opinion. It was very amazing. She found so many dresses that fit the style I wanted. I can’t wait to see my dress at the end of the year and see my grooms face!
response 04/13/2023
Dear Antonella,
Thank you so much for taking a moment to write us such a lovely review! ...
It was wonderful to work with you. We are so glad that you and your family had such a positive experience with both Elizabeth and the salon and that being able to work with Elizabeth in Spanish added to making your appointment so successful! You chose a stunning gown and veil and we can't wait to welcome you back to the salon later this year when you begin alterations. Best of luck with all of your wedding planning!
With much appreciation,
The White Gown
Kelly D
5.0
4/06/2023
I had such a wonderful experience at The White Gown. I had been to a few other stores local to me in Philadelphia, and while everyone I worked with was so kind and helpful, I just wasn't able to find THE DRESS.
After searching online for hours and hours, I came upon a dress that I could only find available within driving distance in NYC at The White Gown. I just knew I had to make the drive to see if it was the one.
Immediately upon arriving, it was such a welcoming experience. Ansley helped me by finding quite a few dresses for me to try on, and saving the dress I thought I would love for last, which was the perfect way to do it!
After no luck in many other stores, I finally got to have the feeling of knowing this was my dress! We celebrated with champagne and now I can't wait for it to arrive!
My mom and I knew when we arrived and found a parking spot literally outside the front door that it was a good sign, and it most definitely was!! PS. Parking out front of anywhere in NYC is not normal. I would not go there expecting this, we got very, very lucky!
response 04/06/2023
Kelly,
Thank you so much for taking the time to write this lovely review. It was such fu...
n to meet you and your mom on Sunday and to bring you together with your dream gown! It means so much to us to know that not only did you find your dream gown with us but that you also felt listened to and cared for during your appointment! We can't wait to welcome you back to the salon when your gown arrives later in the year.
All best wishes for smooth sailing in all of your wedding planning!
With deep appreciation,
The White Gown
Julia B
5.0
11/29/2022
I cannot recommend The White Gown enough! Exactly four weeks before my wedding, I was in need of a new dress. I began calling every bridal salon in the tri-state area to see if anyone had any available dresses that I could come in and buy ASAP. Most salons said they had nothing to offer me. However, when I called The White Gown, I spoke with the manager, Laura, who said "No problem! come on in today, we will find you something". An hour later I was in Laura's capable hands at the salon looking through their sample gowns and cancellation gowns. I ended up finding a brand new dress, in my size, that was available for same day purchase. It was fate! Laura truly saved my wedding day, and I truly felt like the most beautiful bride and was so confident in my dress on the day of. I cannot thank Laura enough for taking the time to work with me at the last minute. The White Gown offers a large selection of gowns, a welcoming environment, and a kind staff. Do yourself a favor and go to The White Gown for your wedding dress!
response 11/29/2022
Dear Julia,
Thank you so much for your incredible review! It means so much to us to know ...
that you had a great experience at our salon and that you took the time to write about it! Weddings are joyous but stressful events and when you came to the salon that Sunday, we had our fingers crossed that we had the right gown for you! It was truly fate that brought you and your stunning gown together - you were meant for each other all along! We hope you had the most magical wedding day - we know you looked gorgeous! - and wish you nothing but the best as you embark on the greatest adventure of your life!
With deep appreciation,
The White Gown
lauren s
5.0
10/17/2022
Had the best dress shopping experience at The White Gown in Soho! Ansley was my consultant and couldn't have been better. She made me feel totally comfortable and listened to my vision - and then picked out the perfect gown that I ended up buying. The owner, Laura, is equally as fantastic - so friendly, so helpful, so encouraging. They are there to help and put zero pressure on me. Super personal and intimate experience unlike anywhere else I went. Cannot recommend enough!
response 10/18/2022
Lauren,
Thank you so much for your incredible review! It was such a pleasure partnering ...
with you and your mom to find your dream gown!
You chose an exquisite gown that is made all the more stunning by you wearing it!
We can't wait to welcome you back to the salon next year when your gown arrives. We wish you all the best in the rest of your wedding planning and look forward to seeing you again very soon!
With deep appreciation,
The White Gown
Shannon D
5.0
7/11/2022
Amazing experience. I came to The White Gown to try on dresses and found one I loved! I couldn't get it out of my head but wanted to look around more just to be sure. I finally went back for a second appointment and bought the dress of my dreams. The staff was really helpful and even remembered me! You definitely get a more personal experience here and I never felt like I was just a number. You can tell they really care about their brides. I really enjoyed the more private/laid back atmosphere and would 100% will recommend The White Gown to anyone looking for a wedding dress!
response 07/11/2022
Shannon,
Thank you so much for your kind and thoughtful review! It was such a pleasure t...
o meet and your mom, and to be a part of helping you find your dream gown! We strive to make every bride's experience with us a beautiful one, and we are so happy to hear that you enjoyed the time we spent together! I can assure you that it was mutual.
You are going to look positively radiant on your wedding day and we can't to welcome you back to the salon later this year when your gown arrives.
We wish you all the best as you work through all of your wedding planning details and hope you can find some downtime to enjoy the Summer!
With deep appreciation,
The White Gown
Varda R
5.0
7/07/2022
My daughter and I were waited on by both the owner and a staff member for almost two hours, even though we were only looking for a veil! (We had already purchased her gown at another shop.) Outstanding service and my daughter got a drop-dead gorgeous veil!
response 07/08/2022
Varda,
Thank you so much for your lovely review! It was such a pleasure working with you...
and Shayna, and we're thrilled that she found her perfect veil with us to complement her beautiful gown! We look forward to welcoming you back to the salon next month when the veil arrives. Good luck with all of your final wedding preparations!
With deep appreciation,
The White Gown
Olivia L
2.0
4/15/2022
I was not impressed with my consultant at The White Gown. She was not friendly or welcoming, and only became attentive towards the end of my appointment when I expressed interest in one of the dresses. When she asked why wouldn't I purchase the dress right then and there, it felt like all she cared about was getting me to buy from them. And then she tried to scare me by saying that I had to order the dress ASAP, otherwise it might be discontinued in a few weeks. Meanwhile, they literally got that dress in the store earlier that week, and it was part of the designer's newest collection. I really did not like how pushy the consultant was just to make a sale.
response 04/19/2022
Dear Olivia,
We are very sorry that you didn't have the experience we would have wanted y...
ou to have at your appointment with us back in February. We wish you would have reached out sooner to let us know of your disappointment. We remember how beautiful you looked in the Watters Orlie gown with the custom straps added.
Supply chain interruptions are extending delivery times on gowns, even ones in brand new collections, way beyond what was typical even a year ago, and new gowns have been discontinued because of an inability for the designers to source the fabric. We feel a responsibility to share that with our brides.
Even with the challenges that we face as a salon right now, our job is to make each of our brides feel special, prioritized and supported in working on their own timeline. We apologize again that you did not have that experience at your appointment with us and wish you the best in finding your dream gown for your special day,
The White Gown
Olivia C
5.0
3/24/2022
I purchased my dress back in 2020, with plans to renew our vows this year. The experience in the boutique was shockingly amazing as I didn’t know to expect our appointment to be private. I was very comfortable, and the woman that helped me was so patient with all the options I decided on. She even gave me her input (i asked) honestly and made me feel like priority. The one on one experience is what i loved most. Of course we celebrated with champagne which was lovely as well! Currently I am waiting for my gown to be shipped, and Laura is the sweetest and most helpful! Due to me being out of state she’s been very accommodating and helpful with communication and order extras for the dress. I cant say enough about this place.. I am so glad I chose to get my gown from this boutique and be helped by these incredible women.
response 04/19/2022
Olivia,
Thank you so much for this wonderful review! I am so glad that we were able to pa...
rtner to make everything work out so beautifully for you, including sourcing the extra sparkle tulle for your gown!
We wish you all the best for the most magical of wedding days - we know you're going to look absolutely stunning. And if you ever need anything between now and your day, you just need to reach out!
The White Gown
Chloe W
5.0
2/22/2022
Laura was incredible to work with and she helped me find the perfect dress! She and her entire team are smart and knowledgeable, which made their insight incredibly helpful as I looked at different dresses. They made me and the rest of my shopping crew feel incredibly comfortable which made for a great shopping experience overall - would highly recommend brides shop here!
response 02/23/2022
Dear Chloe,
Thank you so much for your amazing review!
We loved spending time with you ...
and your mom and are thrilled that you were able to find the perfect gown with us. We're even more excited to learn that you had such a wonderful experience! We strive to make every bride feel special and to ensure that appointments meet every bride's unique needs!
We look forward to welcoming you back to the salon when your gown arrives, and to being part of making your day as perfect as you deserve!
With great appreciation,
The White Gown
Anna C
5.0
1/31/2022
so grateful for this wonderful place! Laura was incredible helping me find the dress of my DREAMS! felt super personable, cared for, and I loved that the try-on sections were comfortable yet also private to each different party. and the pink champagne was a plus!! ;) thank you thank you!!! <3
response 02/23/2022
Anna,
It was so wonderful to meet and spend time with you, your mom, and your aunt yester...
day!
Seeing your face when we found the one reminds me why I do this inspiring work! We so appreciate you taking the time to write such a lovely review and can't wait to see you back in the salon in the summer when we reunite you with your beautiful gown!
We wish you all the best with the next steps in your wedding planning!
Kind regards,
The White Gown
Amy L
5.0
11/12/2021
I had been to several bridal salons prior to The White Gown but ultimately purchased my dress here. It's a small boutique so we had a very intimate shopping session here which was great. They were so accommodating and walked me through the entire process carefully. I went to a few other shops and they were no where near as helpful or transparent with pricing and the process. I came here knowing exactly which dress I wanted so my experience was a little different than others. I came here because they had the dress I wanted closer to the color and fabric option I wanted. Even though it wasn't exact, they showed me with multiple dresses on what it would be and even contacted the manufacturer to confirm which colors and material were the ones I needed. Everything worked out perfectly!
response 11/12/2021
Amy, Thank you so much for your lovely review! We are so happy that your experience with ...
us was such a positive one! Our stylists strive to hear and support our brides in any way they can and it's so encouraging when we hear this positive feedback! I hope your wedding was as magical as you always dreamed. We certainly know how beautiful you looked on your special day!
Alison M
4.0
9/27/2021
I initially purchased my dress from the White Gown in June 2019 and am only now getting to wear it in two weeks due to multiple covid postponements. I had already started my alterations process when the city shut down in March 2020 for my original May 2020 wedding. Despite starting and stopping the process multiple times and many hurdles I am very happy with my dress! Laura the new owner is absolutely fantastic and was so helpful and accommodating during this process. She is consistent, responsive and very professional. Elizabeth who works in the boutique currently is incredibly sweet and positive. Their new location/ showroom is also super nice. Would highly recommend!
response 10/05/2021
Alison,
Thank you so much for your wonderful review! We know your entire wedding experien...
ce was bumpy and not what you planned, but we're so happy that we were able to be part of making everything turn out beautifully for you - you deserve it! Congratulations, again, and all best wishes moving forward!
The White Gown
Katy S
5.0
9/21/2021
Could not have asked for a better experience at The White Gown. I had been to 3 other bridal salons and liked the dresses but I found THE dress here! The salesperson who helped me, Daniella, was excellent and listened to everything I wanted in a dress. After seeing me in a few gowns, she asked if I would consider trying on strapless because she had one in mind for me. Up until then I had been adamant that I didn't want a strapless dress but I decided to give it a whirl and low and behold, she was right and I knew it was my dress! A few days later, when I changed my mind about the veil I picked, Laura helped me figure out another option even though their cancellation/exchange policy is very explicit. Fantastic team to work with in every way and I can't wait for my dress to come in!
response 10/05/2021
Katy,
Thank you so much for your wonderful review! We are thrilled that you had such a gr...
eat experience at our salon and that Daniella really made your appointment such a positive one for you! We can't wait to welcome you back to The White Gown when your gown arrives.
Candice C
5.0
3/03/2020
This is the store you visit when you are ready to say yes to the dress. This was the 3rd store I went to and I am so thankful I did. I see why Elizabeth gets such rave reviews, I would give her 10 stars if I could. She had reached out to me before our appointment to see if she could get a feel for what styles I was interested in. With only that little messaging between us, she hit it out of the park with the first dress she bought out for me to try. Great experience overall, I definitely recommend a visit here to find your dream gown.
Monica C
1.0
2/17/2020
Literally the most HORRIBLE customer service I've ever experienced, which tragically affected my dress 3 months out of my wedding day. They ordered the wrong version of my dress, did not notify me when it arrived, refused to acknowledge it was their mistake and the whole time insisted I pay the FULL amount before they altered the dress to its "original" form. I gave them the benefit of the doubt and had them try to restore the dress to its original specifications, which resulted in changes that drastically changed the shape of the dress, effectively destroying it. And yet still, Jacob insisted this dress was worth the full original price. To make matters worse, they LIED and said a new dress could not be rush ordered (claiming they checked with the flagship store), but to my surprise when I went to the flagship store, the rush order was "no problem".
This place is absolutely NOT worth the hours of stress and emotional anguish for a few dollars of savings. STAY FAR, FAR AWAY. Truly shocked and flabbergasted at this cheap, unprofessional establishment.
response 09/29/2021
Monica,
I am so sorry to hear about your experience at The White Gown. We are now under ...
new ownership and will strive everyday to make all of our brides feel heard and valued. We also view customer service to be of the utmost importance and will work to ensure that all brides receive high-quality, custom care from start to finish!
Kind regards,
The White Gown
Nicole R
5.0
2/03/2020
THANK YOU FOR GIVING ME A WONDERFUL EXPERIENCE AND THE PERFECT GOWN!
I loved shopping at the White Gown for all of the following reasons:
5 STAR CLIENT TREATMENT:
From the moment I walked in, Elizabeth (my consultant) greeted me and was so sweet. I felt that she truly listened to what I was looking for, and she was very conscious to stay within my requested budget (which was not a super high budget so she did a wonderful job).
EDUCATED AND DEDICATED:
The image for inspiration I showed Elizabeth was something that the store did not have (exactly), but she was able to find options that were SO similar and delivered the same elements I was seeking, and they were even better in some ways. She was so patient with me and let me try on as many as I needed. This showcased to me how well Elizabeth knew the styles the salon had, and that she truly understood the make of a gown. Every time I told her something I liked about a gown, it inspired her to grab another as an option.
Ultimately, I really wanted a long sleeved dress, and Elizabeth knew this was a priority - she brought me a gown that was cap sleeved, but could be altered to include sleeves. It had everything else I wanted...When i put it on and she put the fake example sleeve on me to show what it would look like, I immediately knew it was the one. :)
GREAT SPACE:
The space itself is surprisingly large for a Manhattan store. The inventory is large. They do not overbook, so you truly feel you have their attention and plenty of space for whoever you bring (I had a nice panel of judges - 5 in total haha! And there was plenty of space). Lovely couch seating, and a large fitting room for me.
PERSONAL:
Elizabeth was so wonderful and truly became part of the journey to find the right gown - she made it a priority and also shared equally in my joy when I celebrated finding the perfect one.
The lovely guy at the register who helped me with my deposit was also such a sweetheart and you could tell them were so happy that I was happy. (I regret I did not get his name)
Ultimately, after visiting a few salons, at this salon I truly felt that the team was focused on me and took a GENUINE interest in me. It is rare to feel that way at any retailer, and this team overdelivered by far.
Thank you Elizabeth & The White Gown team for the best day - looking forward to the rest of my wedding planning with you!
-Nicole
Krystle A
4.0
10/26/2019
This boutique is incredibly quaint and makes for a more personal shopping experience. The sales assistant I worked with the first day was very accommodating and helped me narrow down the kind of dress I wanted. I ended up picking a Hayley Paige dress and can’t say enough good things about this designer! From the beginning, I wanted to pair a bodice from one of her dresses with the skirt of a different dress, and they allowed me to make that switch with a small cost for changing the original design. When the dress arrived, it was absolutely stunning!!! I did have issues with alterations and in the final two weeks before my wedding day, I had to reach out to the Hayley Paige design team to order a new bodice because my original bodice was destroyed in alterations. The designer and The White Gown were so helpful and ended up getting me one and I was able to go to a new seamstress and have it fixed just in time for my big day. Hayley Paige and her entire team truly believe in the magic of love and it comes through not only in her designs, but in how they care for real life brides like myself! I wish I could wear a HP dress every day of my life! I’ve never felt more beautiful! The White Gown stepped up and did the right thing to help me remedy my alterations nightmare and helped me have the dress of my dreams on my wedding day. I highly recommend this boutique but would go to a trusted seamstress that you feel comfortable with.
Alex V
5.0
9/25/2019
I had an excellent first dress shopping stop with Elizabeth at The White Gown! The store is small and quiet (or at least it was on a Friday afternoon!) and we received very individualized attention from all of the staff. Elizabeth was extremely receptive to all of my feedback and inspiration, and pulled more than enough dresses for me despite going over the average time for our appointment. I felt like she truly understood was I was looking for and didn't push me into trunk show designer or a high price point gown. While I did not end up getting my dress from The White Gown, I highly recommend the experience and their beautiful selection!
Corinna S
5.0
8/07/2019
Loved The White Gown! I didn’t want to go to any large stores where it would be chaotic. The White Gown is a tiny boutique in Manhattan. I believe they only see 2 brides at a time. I purposely went during a Hayley Paige trunk show since I knew that’s what I was most interested in. I didn’t plan to purchase my dress the day I went but I got a trunk show discount. I also got the matching veil. I knew all along I wanted something non traditional for my dress, and the Hayley Paige Kellan dress ended up being perfect! However I ordered my dress over a year in advance and there was one day I second guessed my decision. I called the shop crying asking to come try it on again as well as a different dress I had my eye on and they were so nice and accommodating. It was super convenient for me to purchase my dress in the city and be able to have my alterations there as well.
Raquel D
5.0
7/17/2019
I had a great experience at The White Gown! Their store was welcoming and warm and their staff was the same. After visiting 6 different shops around NYC, i'm glad I found my dress at TWG! Kelsi was amazing in helping me try on different styles while also being mindful and observant of what I liked. Would definitely recommend if you want an intimate and focused experience dress shopping.
Brianna L
1.0
7/15/2019
I went to the White Gown looking for a wedding dress and could not have imagined a worse experience. The space is truly filthy and disgusting. The dark blue carpet looked like it hadn't been cleaned or vacuumed in months (if not years). The samples on the mannequins were literally black on the bottom because of how dirty it was in there. Sooo happy I wore socks that day - would not have wanted my bare feet touching that floor. The robe they gave me to wear also looked like it hadn't been washed in some time. First thing I did when I went home was take a shower. It's quite a thing to be asking people to spend 4-5k or more in your store and giving them such an unpleasant experience.
The selection was pretty limited compared to other stores, so not really sure how they make their money. Do yourself a favor and hit up RK Bridal or Kleinfeld instead - they've got the selection, a clean store, and better customer service.
Vivienne T
4.0
7/13/2019
Found my dress here! Very personal service. Tiny salon with appointments so you don’t feel rushed.
Laura B
5.0
6/14/2019
The best bridal store! The ladies at TWG are so helpful and genuinely lovely people who want you to find the right gown for you. I went to TWG with my two sisters. We were greeted with great positive energy from all of the ladies working that day. It was a very intimate experience with me being the only bride in the store. No detail was missed. We picked a number of dresses to try but they did such a wonderful job that I took the first dress I tried! Thank you thank you thank you
Emily H
5.0
6/06/2019
The White Gown was an excellent experience. I worked with Aisha for my experience - she heard everything I had to say and found some dresses that matched my vision and others that were close, but also a little adventurous for me (giving me a chance to try something new). It was my first time trying on wedding gowns, and while I ultimately didn't purchase at The White Gown (because I wanted to explore all of my options), I couldn't have been happier as a bride there. This was by far the most intimate bridal salon experience I had, giving me, my sisters, mom, and future MIL our own separate section of the parlor to take our time and soak in each dress. Highly recommend for anyone looking to feel special and heard!
Allison R
1.0
5/12/2019
Bad customer service; would not recommend to brides. The associate did not listen to my taste and feedback on dresses. She kept showing me the same types of dresses even after I was saying they were not my taste/style. The team tried to put me in the dark back room even though the entire store was empty. She didn’t really help me put the dresses on and didn’t clip me into the dresses well so that I could visualize the dress if it fit properly. After about 45 minutes and about 6 dresses, the associate just ended my appointment saying I’d have to schedule another appointment.
Kayla K
5.0
4/09/2019
Had a wonderful experience at The White Gown! My consultant Kelsi made me feel so at ease. She had a very calming energy, was super sweet and personable and her knowledge of the designer I went with definitely was an added plus. I would recommend TWG because of it's comfortable atmosphere, great selection of gowns, accessible price points and welcoming staff.
Jade A
4.0
3/23/2019
Absolutely fantastic!! Samantha and her team were an absolute dream and delivered on all of my expectations. I flew all the way from Jamaica to NYC in the hopes of finding my wedding dress and they made it so easy
Elise F
5.0
3/18/2019
I bought my wedding dress here and had a great experience. They had a bigger selection than I expected under the price average listed on their site, and were very attentive and helpful. The salon is beautiful and more pleasant to be in than many of the others I visited.
Steph W
1.0
3/14/2019
The day I bought my dress was fantastic. I had a great day with my mum, sister, future mother in law, future sister in law and best friend. We had a wonderful experience and I purchased the fourth dress I tried on.
I wish the remainder of the experience had been as smooth. They had told me that the dress would arrive in November, by the end of November I hadn't heard a word, so I called to check in. I was met with this response "Your wedding isn't until March 16th" - Incorrect, my wedding was February 22nd. I called again mid-December to check in and was told "oh it has shipped". The dress finally arrived and the manager called to give me the good news. I asked if the belt, straps and buttons had arrived - "we don't have those items listed in your file".
I had read horror stories about the alterations online and told the manager I would be going elsewhere for the alterations. She told me to come in, meet the seamstress and she would be with me the whole time.
I made an appointment, went in and of course the manager was nowhere to be found. I decided to go ahead with the alterations because it was so conveniently located to my job and I could pop in during my lunch breaks. I put the dress on and the seamstress told me it fit perfectly - it did not, it was far too big on my hips and legs. The belt had arrived, but it was four inches too small. Basically, I left that appointment in floods of tears and my poor mum had to comfort me.
I rallied my two friends to come with me for the second appointment. The seamstress pinned the fabric and it seemed to be getting better.
The next fitting - the dress had been taken in four inches on the top and now didn't do up...
'Final fitting' - the dress was still too small, but the seamstress assured me it was fine - there was no way I was walking around in a dress like that all night, so she promised to fix it.
'Second Final Fitting' - the dress was still too small, so she had to let it out again. I had rallied one of my friends to come with me again because I'm terrible with confrontation and conflict and needed somebody that would stand up for me.
She pulled the manager aside and told her about all of the issues I had had, she had actually tried to call a week before but nobody returned her call (the response was 'we have a new receptionist, she doesn't know how to listen to messages'). My friend asked that they give a small discount on the alterations given how stressful the experience had been. The manager kept saying no and finally said she would speak to management.
Less than thirty minutes later, she called me to tell me how devastated the seamstress was with my feedback. I reiterated that my issues weren't only with the seamstress but with the whole process
- the belt was ordered way too small - her response was "I wasn't here when you ordered the dress. But I paid for express shipping to replace it"
- the buttons weren't added - "we do that in-house for an added cost on alterations"
- the dress was taken in by four inches when it didn't need to be
I picked up my dress three days before the wedding and the manage wouldn't even acknowledge me or make eye contact. I left with my dress feeling so sad. I wasn't excited to put it on on the wedding day because of the treatment I'd received.
All the manager needed to say was "sorry you have experienced this". Instead she shifted the blame and didn't even wish me luck.
Serena R
5.0
3/04/2019
After going to Kleinfeld's and feeling like I was part of an assembly line, we went to The White Gown and I was blown away. Kelsey was super helpful, knew my style almost immediately, and was very chill. They gave us as much time as we needed to look and debate. And I found my dress! The team was so nice and funny too! I recommend this to any bride in NYC who wants more of a personal wedding dress shopping experience.
Sarah B
2.0
2/15/2019
The White Gown was my worst bridal salon experience. The appointment started late even though my family and I arrived early, the bridal consultant left the appointment early after disappearing for 15 minutes, and a front desk attendant was asked to fill in. She was sweet, but she had minimal experience and was only able to pull one gown before informing me that there was no time left in the appointment. The studio was deteriorating as well. I would advise skipping this salon. There are far better options.
M A
2.0
2/03/2019
I visited three dress stores while in NYC and this was by far the worst. The bridal consultant looked bored and annoyed during my entire appointment. I told her that one designer didn't really work on my frame (cut just didn't work on me) and she kept bringing me that designer. I explained to her what I was looking for and what I didn't like about certain dresses and she continued to bring dresses that were not what I was looking for (also well below my budget, so that was not the issue). I would not go back. Can find reasonably priced gowns elsewhere with much better service.
Maria F
1.0
1/18/2019
I bought my wedding dress here and did the alterations with them as well. I flew over internationally for the alterations becaue I thought they will be an expert in fixing the type of gown that I got. I was wrong. My gown was an Enzoani and what you pay for is the pattern in the lace. Now that I compare how it should have really looked like, I realised the seamstress cut through it an ruined it. Also the pattern should be symmetrical but the piece of lace that she stitched back at the bottom is not. I was very happy with the dress and the prices but very disappointed with the alterations.
Marissa F
2.0
11/13/2018
This shop has no selection if you are looking for a simple sheath or fit to flare dress. I specifically asked to see dresses with straps and a low back with minimal beading and lace. They did not have a single dress with a low back with straps. Maybe they did but my consultant Aisha told me she had nothing for me after just 30 mins. I asked to see a Blush by Hayley Paige dress that I saw another consultant carrying around and Aisha said she had no idea what dress I was talking about and didn't even bother to look for it. It's weird because I see dresses on their instagram account that I would have loved to try on but was never showed to me. I ended up getting my dress at Designer Loft the next weekend. They have a 100x better selection and you are allowed to actually look at the inventory.
response 11/13/2018
Marisa,
We are so sorry that you felt that your experience at The White Gown was anything ...
but amazing! We do, in fact have a selection of gowns from designers: Pronovias, Enzoani, Badgley Mischka, and a few others who have low backs and straps. Unfortunately, with a budget max of $2,000 we did not have a gown that met all of your requirements. We congratulate you in finding your gown and we do wish that you had a better experience with us.
Arian A
5.0
10/28/2018
I can't say enough about how much I loved working with the ladies at the White Gown. I visited about 6+ boutiques all spanning different vibes before deciding on Hayley Paige's Pepper Gown from The White Gown. From the very beginning they treat everyone very well and definitely have a more personal touch than many boutiques as there are only a few changing rooms (so make an appt!) The process from purchase through taking my dress home was really straightforward and their seamstress is top notch. Christiane and Devon felt like friends by the end and were never pushy or sales-y. Great experience, loved my gown, can't recommend them enough.
Haley H
5.0
10/23/2018
Such an amazing experience! Hailey was the best, she made me feel so relaxed and put me at ease making such a big purchase! Highly recommend!
Cara S
5.0
10/17/2018
The White Gown was the first of two appointments I scheduled for my first time trying on wedding dresses. I went in to the day with the goal of narrowing down what shape and style I wanted, but the White Gown was so fantastic that I ended up buying my dress-- and it was the fourth dress I tried on! They have an amazing selection at great price points. I had done a lot of research, but the dress I bought was not one I had ever seen before. Christiane really listened to me, understood my style immediately, and knew exactly which dress was perfect for me. I kept trying on other dress and styles because I didn't think I could really have found the dress so quickly, but kept being drawn back to it. She is truly amazing! I have not yet gotten my dress in for alteration, but will update when I do.
Danielle C
5.0
10/17/2018
super cute, quaint & welcoming! i had been to 6 shops - 2 in PA, 2 in NJ, and 2 in NYC; i ultimately went with The White Gown because they not only offer great incentive, but they were willing to obtain things they didn’t even have in their store from sample vendors to bring in for me. I can’t wait for my dress to come in so i can try on veils that they are also shipping in for me to try since what they did have i wasn’t thrilled with. they are super accommodating and only want to make you happy and feel beautiful! highly suggest paying a visit to this wedding dress hideaway.
Sara H
5.0
10/11/2018
I had a great experience working with the white gown. I went specifically for a theia trunk show knowing I liked a few dresses from that designer. They keep most of the dresses in the back and the stylist brings you a selection based on your wants but they always have several racks of trunk show dresses out front to look through. After my first fitting I ended up having to have a surprise major surgery and was freaking out about my dress. When I called them they were so reassuring and said they will do whatever we need to do in whatever timing to get me comfortable in the dress. When I came in for my next fitting I could barely move and had lost a ton of weight. The seamstress and the whole team were so nice to me during this process. I feel like my situation was so crazy but they acted like it was no big deal so rest assured I think they could handle any dress concerns you have with ease!!
Emily W
5.0
10/01/2018
I had come to The White Gown as a friend's Maid of Honor last year, and when it came to be my turn this year, I was very happy to go back! Again, their staff was friendly and helpful, my consultant Devon asked thoughtful questions and helped me pick my perfect dress without any stress, and the seamstress was excellent (we ended up all-but re-structuring the top of the dress to my tastes and it came out beautifully). I'm sending all my NYC friends there from now on, I LOVED my experience with them.
Tayler S
1.0
9/26/2018
I did not enjoy my experience at The White Gown at all. The dress selection was limited, and the atmosphere was very public and impersonal. The dresses were also dingy and some were even ripped. I spent 30 minutes there, and would not go back.
Allison H
4.0
9/23/2018
The White Gown was one of the first bridal salons that I went to but I ended up going to a few more salons after.
I felt like for a lot of salons that I went to, we picked a 3-5 dresses that I tried on, if none of them worked, then that was kind of it.
After expressing what I liked and didn't like to the team at the White Gown, they went in the back and grabbed a plus size dress for me to try on. I was never one of those girls who knew exactly what she wanted her wedding dress to look like and have that 'omg this is the dress moment'. I did go to a lot of shops and kept comparing the dresses to this one dress though and eventually tried it on again to buy it.
The staff was incredibly friendly. Do the seamstress there - she is AMAZING. I want her to modify all of my clothes.
They have a wide variety of budget and are conscious of your needs.
Brittany D
5.0
7/13/2018
This is the best place to buy a wedding dress. I went to five other studios in New York and the White Gown is the tops. Christiana helped me, and she authentic, collaborative, and a real pro. She pulled so many beautiful dresses that resonated with me, but above all, she helped me pick an incredible wedding dress that I cannot wait to wear. She was patient, comforting and steady during the two appointments I had with her, and she worked with my large family expertly. Plus, the space is intimate and private, the selection is excellent, and they even offer tailoring. Don't mess around. Just go here.
Kerry D
4.0
7/10/2018
Couldn't be happier with the entire experience. Their store manager is excellent as well as their staff and the seamstress is such a pro!
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