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The White Gown

4.5
(132)
best-of-weddings

62 Grand Street, Floor 4, New York, NY

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About This Vendor

A luxury bridal collection curated just for you!

The White Gown is a bridal shop located in New York City, NY. This charming boutique offers brides-to-be the chance to discover their dream dress. Whether you envision something classic or more modern, the team at this store can help you find the gown you've been searching for. The team at The White Gown strives to make every bride and their friends feel comfortable. Their comprehensive shopping experience allows you to relax and feel at home while you try on a variety of dresses that match your requirements. Through private appointments, you'll have this team's attention as they guide you through the plethora of options in front of you. The White Gown is home to many designer dresses. This includes gowns by Alyne and Rivini by Rita Vinieris, Enzoani, Vera Wang Bride, Nouvelle Amsale, Watters, Willowby and much more. Once you've chosen your dress, it can be tailored to your exact measurements so it fits perfectly come the big day. Additionally, this team also supply dress accessories such as veils, headbands, and belts to complete your look.

Details

Accessories
Cover Ups, Jackets, Wraps, Hair Accessories, Flower Crowns, Headbands, Pins, Combs & Clips, Tiaras, Sashes & Belts, Veils
Business Attributes
Hispanic or Latinx-owned Business, Woman-owned Business
Dresses
Wedding Dresses
Fashion Services
Alterations, Bridal Stylists, Dry Cleaning & Preservation, Plus Size Available, Private Appointments Available
Gown Collections
Alyne by Rita Vinieris
Atelier Pronovias
Badgley Mischka Bride
Blue by Enzoani
Blush by Hayley Paige
Enzoani
Hayley Paige
Nouvelle Amsale
PRONOVIAS
THEIA
Watters Brides
Willowby by Watters
Wtoo Brides
Awards and Affiliations
2019 Best of Weddings Winner2013 Best of Weddings Winner2012 Best of Weddings Winner

The White Gown Reviews

Share your thoughts with other couples
Reviewed On 7/11/2022 by Shannon D
Amazing experience. I came to The White Gown to try on dresses and found one I loved! I couldn't get it out of my head but wanted to look around more just to be sure. I finally went back for a second appointment and bought the dress of my dream...
s. The staff was really helpful and even remembered me! You definitely get a more personal experience here and I never felt like I was just a number. You can tell they really care about their brides. I really enjoyed the more private/laid back atmosphere and would 100% will recommend The White Gown to anyone looking for a wedding dress!
Response from the Vendor on 07/11/2022
Shannon, Thank you so much for your kind and thoughtful review! It was such a pleasure to meet and your mom, and to be a part of helping you find your dream gown! We strive to make every bride's experience with us a beautiful one, and we are...
so happy to hear that you enjoyed the time we spent together! I can assure you that it was mutual. You are going to look positively radiant on your wedding day and we can't to welcome you back to the salon later this year when your gown arrives. We wish you all the best as you work through all of your wedding planning details and hope you can find some downtime to enjoy the Summer! With deep appreciation, The White Gown
Reviewed On 7/07/2022 by Varda R
My daughter and I were waited on by both the owner and a staff member for almost two hours, even though we were only looking for a veil! (We had already purchased her gown at another shop.) Outstanding service and my daughter got a drop-dead go...
rgeous veil!
Response from the Vendor on 07/08/2022
Varda, Thank you so much for your lovely review! It was such a pleasure working with you and Shayna, and we're thrilled that she found her perfect veil with us to complement her beautiful gown! We look forward to welcoming you back to the sa...
lon next month when the veil arrives. Good luck with all of your final wedding preparations! With deep appreciation, The White Gown
Reviewed On 4/15/2022 by Olivia L
I was not impressed with my consultant at The White Gown. She was not friendly or welcoming, and only became attentive towards the end of my appointment when I expressed interest in one of the dresses. When she asked why wouldn't I purchase the...
dress right then and there, it felt like all she cared about was getting me to buy from them. And then she tried to scare me by saying that I had to order the dress ASAP, otherwise it might be discontinued in a few weeks. Meanwhile, they literally got that dress in the store earlier that week, and it was part of the designer's newest collection. I really did not like how pushy the consultant was just to make a sale.
Response from the Vendor on 04/19/2022
Dear Olivia, We are very sorry that you didn't have the experience we would have wanted you to have at your appointment with us back in February. We wish you would have reached out sooner to let us know of your disappointment. We remember how...
beautiful you looked in the Watters Orlie gown with the custom straps added. Supply chain interruptions are extending delivery times on gowns, even ones in brand new collections, way beyond what was typical even a year ago, and new gowns have been discontinued because of an inability for the designers to source the fabric. We feel a responsibility to share that with our brides. Even with the challenges that we face as a salon right now, our job is to make each of our brides feel special, prioritized and supported in working on their own timeline. We apologize again that you did not have that experience at your appointment with us and wish you the best in finding your dream gown for your special day, The White Gown
Reviewed On 3/24/2022 by Olivia C
I purchased my dress back in 2020, with plans to renew our vows this year. The experience in the boutique was shockingly amazing as I didn’t know to expect our appointment to be private. I was very comfortable, and the woman that helped me was ...
so patient with all the options I decided on. She even gave me her input (i asked) honestly and made me feel like priority. The one on one experience is what i loved most. Of course we celebrated with champagne which was lovely as well! Currently I am waiting for my gown to be shipped, and Laura is the sweetest and most helpful! Due to me being out of state she’s been very accommodating and helpful with communication and order extras for the dress. I cant say enough about this place.. I am so glad I chose to get my gown from this boutique and be helped by these incredible women.
Response from the Vendor on 04/19/2022
Olivia, Thank you so much for this wonderful review! I am so glad that we were able to partner to make everything work out so beautifully for you, including sourcing the extra sparkle tulle for your gown! We wish you all the best for the most...
magical of wedding days - we know you're going to look absolutely stunning. And if you ever need anything between now and your day, you just need to reach out! The White Gown
Reviewed On 2/22/2022 by Chloe W
Laura was incredible to work with and she helped me find the perfect dress! She and her entire team are smart and knowledgeable, which made their insight incredibly helpful as I looked at different dresses. They made me and the rest of my shopp...
ing crew feel incredibly comfortable which made for a great shopping experience overall - would highly recommend brides shop here!
Response from the Vendor on 02/23/2022
Dear Chloe, Thank you so much for your amazing review! We loved spending time with you and your mom and are thrilled that you were able to find the perfect gown with us. We're even more excited to learn that you had such a wonderful experie...
nce! We strive to make every bride feel special and to ensure that appointments meet every bride's unique needs! We look forward to welcoming you back to the salon when your gown arrives, and to being part of making your day as perfect as you deserve! With great appreciation, The White Gown
Reviewed On 1/31/2022 by Anna C
so grateful for this wonderful place! Laura was incredible helping me find the dress of my DREAMS! felt super personable, cared for, and I loved that the try-on sections were comfortable yet also private to each different party. and the pink ch...
ampagne was a plus!! ;) thank you thank you!!! <3
Response from the Vendor on 02/23/2022
Anna, It was so wonderful to meet and spend time with you, your mom, and your aunt yesterday! Seeing your face when we found the one reminds me why I do this inspiring work! We so appreciate you taking the time to write such a lovely review a...
nd can't wait to see you back in the salon in the summer when we reunite you with your beautiful gown! We wish you all the best with the next steps in your wedding planning! Kind regards, The White Gown
Reviewed On 11/12/2021 by Amy L
I had been to several bridal salons prior to The White Gown but ultimately purchased my dress here. It's a small boutique so we had a very intimate shopping session here which was great. They were so accommodating and walked me through the enti...
re process carefully. I went to a few other shops and they were no where near as helpful or transparent with pricing and the process. I came here knowing exactly which dress I wanted so my experience was a little different than others. I came here because they had the dress I wanted closer to the color and fabric option I wanted. Even though it wasn't exact, they showed me with multiple dresses on what it would be and even contacted the manufacturer to confirm which colors and material were the ones I needed. Everything worked out perfectly!
Response from the Vendor on 11/12/2021
Amy, Thank you so much for your lovely review! We are so happy that your experience with us was such a positive one! Our stylists strive to hear and support our brides in any way they can and it's so encouraging when we hear this positive feed...
back! I hope your wedding was as magical as you always dreamed. We certainly know how beautiful you looked on your special day!
Reviewed On 9/27/2021 by Alison M
I initially purchased my dress from the White Gown in June 2019 and am only now getting to wear it in two weeks due to multiple covid postponements. I had already started my alterations process when the city shut down in March 2020 for my origi...
nal May 2020 wedding. Despite starting and stopping the process multiple times and many hurdles I am very happy with my dress! Laura the new owner is absolutely fantastic and was so helpful and accommodating during this process. She is consistent, responsive and very professional. Elizabeth who works in the boutique currently is incredibly sweet and positive. Their new location/ showroom is also super nice. Would highly recommend!
Response from the Vendor on 10/05/2021
Alison, Thank you so much for your wonderful review! We know your entire wedding experience was bumpy and not what you planned, but we're so happy that we were able to be part of making everything turn out beautifully for you - you deserve it!...
Congratulations, again, and all best wishes moving forward! The White Gown
Reviewed On 9/21/2021 by Katy S
Could not have asked for a better experience at The White Gown. I had been to 3 other bridal salons and liked the dresses but I found THE dress here! The salesperson who helped me, Daniella, was excellent and listened to everything I wanted in ...
a dress. After seeing me in a few gowns, she asked if I would consider trying on strapless because she had one in mind for me. Up until then I had been adamant that I didn't want a strapless dress but I decided to give it a whirl and low and behold, she was right and I knew it was my dress! A few days later, when I changed my mind about the veil I picked, Laura helped me figure out another option even though their cancellation/exchange policy is very explicit. Fantastic team to work with in every way and I can't wait for my dress to come in!
Response from the Vendor on 10/05/2021
Katy, Thank you so much for your wonderful review! We are thrilled that you had such a great experience at our salon and that Daniella really made your appointment such a positive one for you! We can't wait to welcome you back to The White Go...
wn when your gown arrives.
Reviewed On 3/03/2020 by Candice C
This is the store you visit when you are ready to say yes to the dress. This was the 3rd store I went to and I am so thankful I did. I see why Elizabeth gets such rave reviews, I would give her 10 stars if I could. She had reached out to me be...
fore our appointment to see if she could get a feel for what styles I was interested in. With only that little messaging between us, she hit it out of the park with the first dress she bought out for me to try. Great experience overall, I definitely recommend a visit here to find your dream gown.
Reviewed On 2/17/2020 by Monica C
Literally the most HORRIBLE customer service I've ever experienced, which tragically affected my dress 3 months out of my wedding day. They ordered the wrong version of my dress, did not notify me when it arrived, refused to acknowledge it was ...
their mistake and the whole time insisted I pay the FULL amount before they altered the dress to its "original" form. I gave them the benefit of the doubt and had them try to restore the dress to its original specifications, which resulted in changes that drastically changed the shape of the dress, effectively destroying it. And yet still, Jacob insisted this dress was worth the full original price. To make matters worse, they LIED and said a new dress could not be rush ordered (claiming they checked with the flagship store), but to my surprise when I went to the flagship store, the rush order was "no problem". This place is absolutely NOT worth the hours of stress and emotional anguish for a few dollars of savings. STAY FAR, FAR AWAY. Truly shocked and flabbergasted at this cheap, unprofessional establishment.
Response from the Vendor on 09/29/2021
Monica, I am so sorry to hear about your experience at The White Gown. We are now under new ownership and will strive everyday to make all of our brides feel heard and valued. We also view customer service to be of the utmost importance and ...
will work to ensure that all brides receive high-quality, custom care from start to finish! Kind regards, The White Gown
Reviewed On 2/03/2020 by Nicole R
THANK YOU FOR GIVING ME A WONDERFUL EXPERIENCE AND THE PERFECT GOWN! I loved shopping at the White Gown for all of the following reasons: 5 STAR CLIENT TREATMENT: From the moment I walked in, Elizabeth (my consultant) greeted me and was so s...
weet. I felt that she truly listened to what I was looking for, and she was very conscious to stay within my requested budget (which was not a super high budget so she did a wonderful job). EDUCATED AND DEDICATED: The image for inspiration I showed Elizabeth was something that the store did not have (exactly), but she was able to find options that were SO similar and delivered the same elements I was seeking, and they were even better in some ways. She was so patient with me and let me try on as many as I needed. This showcased to me how well Elizabeth knew the styles the salon had, and that she truly understood the make of a gown. Every time I told her something I liked about a gown, it inspired her to grab another as an option. Ultimately, I really wanted a long sleeved dress, and Elizabeth knew this was a priority - she brought me a gown that was cap sleeved, but could be altered to include sleeves. It had everything else I wanted...When i put it on and she put the fake example sleeve on me to show what it would look like, I immediately knew it was the one. :) GREAT SPACE: The space itself is surprisingly large for a Manhattan store. The inventory is large. They do not overbook, so you truly feel you have their attention and plenty of space for whoever you bring (I had a nice panel of judges - 5 in total haha! And there was plenty of space). Lovely couch seating, and a large fitting room for me. PERSONAL: Elizabeth was so wonderful and truly became part of the journey to find the right gown - she made it a priority and also shared equally in my joy when I celebrated finding the perfect one. The lovely guy at the register who helped me with my deposit was also such a sweetheart and you could tell them were so happy that I was happy. (I regret I did not get his name) Ultimately, after visiting a few salons, at this salon I truly felt that the team was focused on me and took a GENUINE interest in me. It is rare to feel that way at any retailer, and this team overdelivered by far. Thank you Elizabeth & The White Gown team for the best day - looking forward to the rest of my wedding planning with you! -Nicole
Reviewed On 10/26/2019 by Krystle A
This boutique is incredibly quaint and makes for a more personal shopping experience. The sales assistant I worked with the first day was very accommodating and helped me narrow down the kind of dress I wanted. I ended up picking a Hayley Paige...
dress and can’t say enough good things about this designer! From the beginning, I wanted to pair a bodice from one of her dresses with the skirt of a different dress, and they allowed me to make that switch with a small cost for changing the original design. When the dress arrived, it was absolutely stunning!!! I did have issues with alterations and in the final two weeks before my wedding day, I had to reach out to the Hayley Paige design team to order a new bodice because my original bodice was destroyed in alterations. The designer and The White Gown were so helpful and ended up getting me one and I was able to go to a new seamstress and have it fixed just in time for my big day. Hayley Paige and her entire team truly believe in the magic of love and it comes through not only in her designs, but in how they care for real life brides like myself! I wish I could wear a HP dress every day of my life! I’ve never felt more beautiful! The White Gown stepped up and did the right thing to help me remedy my alterations nightmare and helped me have the dress of my dreams on my wedding day. I highly recommend this boutique but would go to a trusted seamstress that you feel comfortable with.
Reviewed On 9/25/2019 by Alexandra V
I had an excellent first dress shopping stop with Elizabeth at The White Gown! The store is small and quiet (or at least it was on a Friday afternoon!) and we received very individualized attention from all of the staff. Elizabeth was extremely...
receptive to all of my feedback and inspiration, and pulled more than enough dresses for me despite going over the average time for our appointment. I felt like she truly understood was I was looking for and didn't push me into trunk show designer or a high price point gown. While I did not end up getting my dress from The White Gown, I highly recommend the experience and their beautiful selection!
Reviewed On 8/07/2019 by Corinna S
Loved The White Gown! I didn’t want to go to any large stores where it would be chaotic. The White Gown is a tiny boutique in Manhattan. I believe they only see 2 brides at a time. I purposely went during a Hayley Paige trunk show since I knew ...
that’s what I was most interested in. I didn’t plan to purchase my dress the day I went but I got a trunk show discount. I also got the matching veil. I knew all along I wanted something non traditional for my dress, and the Hayley Paige Kellan dress ended up being perfect! However I ordered my dress over a year in advance and there was one day I second guessed my decision. I called the shop crying asking to come try it on again as well as a different dress I had my eye on and they were so nice and accommodating. It was super convenient for me to purchase my dress in the city and be able to have my alterations there as well.
Reviewed On 7/17/2019 by Raquel D
I had a great experience at The White Gown! Their store was welcoming and warm and their staff was the same. After visiting 6 different shops around NYC, i'm glad I found my dress at TWG! Kelsi was amazing in helping me try on different styles ...
while also being mindful and observant of what I liked. Would definitely recommend if you want an intimate and focused experience dress shopping.
Reviewed On 7/15/2019 by Brianna L
I went to the White Gown looking for a wedding dress and could not have imagined a worse experience. The space is truly filthy and disgusting. The dark blue carpet looked like it hadn't been cleaned or vacuumed in months (if not years). The sam...
ples on the mannequins were literally black on the bottom because of how dirty it was in there. Sooo happy I wore socks that day - would not have wanted my bare feet touching that floor. The robe they gave me to wear also looked like it hadn't been washed in some time. First thing I did when I went home was take a shower. It's quite a thing to be asking people to spend 4-5k or more in your store and giving them such an unpleasant experience. The selection was pretty limited compared to other stores, so not really sure how they make their money. Do yourself a favor and hit up RK Bridal or Kleinfeld instead - they've got the selection, a clean store, and better customer service.
Reviewed On 7/13/2019 by Vivienne T
Found my dress here! Very personal service. Tiny salon with appointments so you don’t feel rushed.
Reviewed On 6/14/2019 by Laura B
The best bridal store! The ladies at TWG are so helpful and genuinely lovely people who want you to find the right gown for you. I went to TWG with my two sisters. We were greeted with great positive energy from all of the ladies working that d...
ay. It was a very intimate experience with me being the only bride in the store. No detail was missed. We picked a number of dresses to try but they did such a wonderful job that I took the first dress I tried! Thank you thank you thank you
Reviewed On 6/06/2019 by Emily H
The White Gown was an excellent experience. I worked with Aisha for my experience - she heard everything I had to say and found some dresses that matched my vision and others that were close, but also a little adventurous for me (giving me a ch...
ance to try something new). It was my first time trying on wedding gowns, and while I ultimately didn't purchase at The White Gown (because I wanted to explore all of my options), I couldn't have been happier as a bride there. This was by far the most intimate bridal salon experience I had, giving me, my sisters, mom, and future MIL our own separate section of the parlor to take our time and soak in each dress. Highly recommend for anyone looking to feel special and heard!
Reviewed On 5/12/2019 by Allison R
Bad customer service; would not recommend to brides. The associate did not listen to my taste and feedback on dresses. She kept showing me the same types of dresses even after I was saying they were not my taste/style. The team tried to put m...
e in the dark back room even though the entire store was empty. She didn’t really help me put the dresses on and didn’t clip me into the dresses well so that I could visualize the dress if it fit properly. After about 45 minutes and about 6 dresses, the associate just ended my appointment saying I’d have to schedule another appointment.
Reviewed On 4/09/2019 by Kayla K
Had a wonderful experience at The White Gown! My consultant Kelsi made me feel so at ease. She had a very calming energy, was super sweet and personable and her knowledge of the designer I went with definitely was an added plus. I would recomme...
nd TWG because of it's comfortable atmosphere, great selection of gowns, accessible price points and welcoming staff.
Reviewed On 3/23/2019 by Jade A
Absolutely fantastic!! Samantha and her team were an absolute dream and delivered on all of my expectations. I flew all the way from Jamaica to NYC in the hopes of finding my wedding dress and they made it so easy
Reviewed On 3/18/2019 by Elise F
I bought my wedding dress here and had a great experience. They had a bigger selection than I expected under the price average listed on their site, and were very attentive and helpful. The salon is beautiful and more pleasant to be in than man...
y of the others I visited.
Reviewed On 3/14/2019 by Steph W
The day I bought my dress was fantastic. I had a great day with my mum, sister, future mother in law, future sister in law and best friend. We had a wonderful experience and I purchased the fourth dress I tried on. I wish the remainder of the ...
experience had been as smooth. They had told me that the dress would arrive in November, by the end of November I hadn't heard a word, so I called to check in. I was met with this response "Your wedding isn't until March 16th" - Incorrect, my wedding was February 22nd. I called again mid-December to check in and was told "oh it has shipped". The dress finally arrived and the manager called to give me the good news. I asked if the belt, straps and buttons had arrived - "we don't have those items listed in your file". I had read horror stories about the alterations online and told the manager I would be going elsewhere for the alterations. She told me to come in, meet the seamstress and she would be with me the whole time. I made an appointment, went in and of course the manager was nowhere to be found. I decided to go ahead with the alterations because it was so conveniently located to my job and I could pop in during my lunch breaks. I put the dress on and the seamstress told me it fit perfectly - it did not, it was far too big on my hips and legs. The belt had arrived, but it was four inches too small. Basically, I left that appointment in floods of tears and my poor mum had to comfort me. I rallied my two friends to come with me for the second appointment. The seamstress pinned the fabric and it seemed to be getting better. The next fitting - the dress had been taken in four inches on the top and now didn't do up... 'Final fitting' - the dress was still too small, but the seamstress assured me it was fine - there was no way I was walking around in a dress like that all night, so she promised to fix it. 'Second Final Fitting' - the dress was still too small, so she had to let it out again. I had rallied one of my friends to come with me again because I'm terrible with confrontation and conflict and needed somebody that would stand up for me. She pulled the manager aside and told her about all of the issues I had had, she had actually tried to call a week before but nobody returned her call (the response was 'we have a new receptionist, she doesn't know how to listen to messages'). My friend asked that they give a small discount on the alterations given how stressful the experience had been. The manager kept saying no and finally said she would speak to management. Less than thirty minutes later, she called me to tell me how devastated the seamstress was with my feedback. I reiterated that my issues weren't only with the seamstress but with the whole process - the belt was ordered way too small - her response was "I wasn't here when you ordered the dress. But I paid for express shipping to replace it" - the buttons weren't added - "we do that in-house for an added cost on alterations" - the dress was taken in by four inches when it didn't need to be I picked up my dress three days before the wedding and the manage wouldn't even acknowledge me or make eye contact. I left with my dress feeling so sad. I wasn't excited to put it on on the wedding day because of the treatment I'd received. All the manager needed to say was "sorry you have experienced this". Instead she shifted the blame and didn't even wish me luck.
Reviewed On 2/15/2019 by Sarah B
The White Gown was my worst bridal salon experience. The appointment started late even though my family and I arrived early, the bridal consultant left the appointment early after disappearing for 15 minutes, and a front desk attendant was aske...
d to fill in. She was sweet, but she had minimal experience and was only able to pull one gown before informing me that there was no time left in the appointment. The studio was deteriorating as well. I would advise skipping this salon. There are far better options.
Reviewed On 2/03/2019 by Kathryn R
I visited three dress stores while in NYC and this was by far the worst. The bridal consultant looked bored and annoyed during my entire appointment. I told her that one designer didn't really work on my frame (cut just didn't work on me) and...
she kept bringing me that designer. I explained to her what I was looking for and what I didn't like about certain dresses and she continued to bring dresses that were not what I was looking for (also well below my budget, so that was not the issue). I would not go back. Can find reasonably priced gowns elsewhere with much better service.
Reviewed On 1/18/2019 by Maria F
I bought my wedding dress here and did the alterations with them as well. I flew over internationally for the alterations becaue I thought they will be an expert in fixing the type of gown that I got. I was wrong. My gown was an Enzoani and wha...
t you pay for is the pattern in the lace. Now that I compare how it should have really looked like, I realised the seamstress cut through it an ruined it. Also the pattern should be symmetrical but the piece of lace that she stitched back at the bottom is not. I was very happy with the dress and the prices but very disappointed with the alterations.
Reviewed On 11/13/2018 by Marisa F
This shop has no selection if you are looking for a simple sheath or fit to flare dress. I specifically asked to see dresses with straps and a low back with minimal beading and lace. They did not have a single dress with a low back with straps....
Maybe they did but my consultant Aisha told me she had nothing for me after just 30 mins. I asked to see a Blush by Hayley Paige dress that I saw another consultant carrying around and Aisha said she had no idea what dress I was talking about and didn't even bother to look for it. It's weird because I see dresses on their instagram account that I would have loved to try on but was never showed to me. I ended up getting my dress at Designer Loft the next weekend. They have a 100x better selection and you are allowed to actually look at the inventory.
Response from the Vendor on 11/13/2018
Marisa, We are so sorry that you felt that your experience at The White Gown was anything but amazing! We do, in fact have a selection of gowns from designers: Pronovias, Enzoani, Badgley Mischka, and a few others who have low backs and straps....
Unfortunately, with a budget max of $2,000 we did not have a gown that met all of your requirements. We congratulate you in finding your gown and we do wish that you had a better experience with us.
Reviewed On 10/28/2018 by Arian A
I can't say enough about how much I loved working with the ladies at the White Gown. I visited about 6+ boutiques all spanning different vibes before deciding on Hayley Paige's Pepper Gown from The White Gown. From the very beginning they treat...
everyone very well and definitely have a more personal touch than many boutiques as there are only a few changing rooms (so make an appt!) The process from purchase through taking my dress home was really straightforward and their seamstress is top notch. Christiane and Devon felt like friends by the end and were never pushy or sales-y. Great experience, loved my gown, can't recommend them enough.
Reviewed On 10/23/2018 by Haley H
Such an amazing experience! Hailey was the best, she made me feel so relaxed and put me at ease making such a big purchase! Highly recommend!
Reviewed On 10/17/2018 by Cara S
The White Gown was the first of two appointments I scheduled for my first time trying on wedding dresses. I went in to the day with the goal of narrowing down what shape and style I wanted, but the White Gown was so fantastic that I ended up bu...
ying my dress-- and it was the fourth dress I tried on! They have an amazing selection at great price points. I had done a lot of research, but the dress I bought was not one I had ever seen before. Christiane really listened to me, understood my style immediately, and knew exactly which dress was perfect for me. I kept trying on other dress and styles because I didn't think I could really have found the dress so quickly, but kept being drawn back to it. She is truly amazing! I have not yet gotten my dress in for alteration, but will update when I do.
Reviewed On 10/17/2018 by Danielle D
super cute, quaint & welcoming! i had been to 6 shops - 2 in PA, 2 in NJ, and 2 in NYC; i ultimately went with The White Gown because they not only offer great incentive, but they were willing to obtain things they didn’t even have in their sto...
re from sample vendors to bring in for me. I can’t wait for my dress to come in so i can try on veils that they are also shipping in for me to try since what they did have i wasn’t thrilled with. they are super accommodating and only want to make you happy and feel beautiful! highly suggest paying a visit to this wedding dress hideaway.
Reviewed On 10/11/2018 by Sara H
I had a great experience working with the white gown. I went specifically for a theia trunk show knowing I liked a few dresses from that designer. They keep most of the dresses in the back and the stylist brings you a selection based on your wa...
nts but they always have several racks of trunk show dresses out front to look through. After my first fitting I ended up having to have a surprise major surgery and was freaking out about my dress. When I called them they were so reassuring and said they will do whatever we need to do in whatever timing to get me comfortable in the dress. When I came in for my next fitting I could barely move and had lost a ton of weight. The seamstress and the whole team were so nice to me during this process. I feel like my situation was so crazy but they acted like it was no big deal so rest assured I think they could handle any dress concerns you have with ease!!
Reviewed On 10/01/2018 by Emily W
I had come to The White Gown as a friend's Maid of Honor last year, and when it came to be my turn this year, I was very happy to go back! Again, their staff was friendly and helpful, my consultant Devon asked thoughtful questions and helped me...
pick my perfect dress without any stress, and the seamstress was excellent (we ended up all-but re-structuring the top of the dress to my tastes and it came out beautifully). I'm sending all my NYC friends there from now on, I LOVED my experience with them.
Reviewed On 9/26/2018 by Tayler S
I did not enjoy my experience at The White Gown at all. The dress selection was limited, and the atmosphere was very public and impersonal. The dresses were also dingy and some were even ripped. I spent 30 minutes there, and would not go back.
Reviewed On 9/23/2018 by Allison H
The White Gown was one of the first bridal salons that I went to but I ended up going to a few more salons after. I felt like for a lot of salons that I went to, we picked a 3-5 dresses that I tried on, if none of them worked, then that was ...
kind of it. After expressing what I liked and didn't like to the team at the White Gown, they went in the back and grabbed a plus size dress for me to try on. I was never one of those girls who knew exactly what she wanted her wedding dress to look like and have that 'omg this is the dress moment'. I did go to a lot of shops and kept comparing the dresses to this one dress though and eventually tried it on again to buy it. The staff was incredibly friendly. Do the seamstress there - she is AMAZING. I want her to modify all of my clothes. They have a wide variety of budget and are conscious of your needs.
Reviewed On 7/13/2018 by Brittany D
This is the best place to buy a wedding dress. I went to five other studios in New York and the White Gown is the tops. Christiana helped me, and she authentic, collaborative, and a real pro. She pulled so many beautiful dresses that resonated ...
with me, but above all, she helped me pick an incredible wedding dress that I cannot wait to wear. She was patient, comforting and steady during the two appointments I had with her, and she worked with my large family expertly. Plus, the space is intimate and private, the selection is excellent, and they even offer tailoring. Don't mess around. Just go here.
Reviewed On 7/10/2018 by Kerry D
Couldn't be happier with the entire experience. Their store manager is excellent as well as their staff and the seamstress is such a pro!
Reviewed On 6/28/2018 by Jessica M
What a lovely group of people with great dresses, a calm environment, & plus size gowns to try on (!!!!) Best possible dress experience!
Reviewed On 6/14/2018 by Marina M
I had an amazing experience at the White Gown working with Arielle. I did not end up purchasing my dress here, but Arielle did make me try on a style I would have NEVER considered and ultimately that lead me to my dream dress at another salon. ...
They were absolutely amazing!! Highly recommend!!
Reviewed On 6/04/2018 by Kate P
Ariel and the rest of the women at The White Gown were incredibly helpful from first appointment, down to the last fitting. Their appointments never were behind, everything always completed on time...overall just an amazing experience. Small bo...
utique feel and attention for a bridal store in NYC!
Reviewed On 6/03/2018 by Jess W
Bought my wedding dress here after visiting probably five other stores. The shop is adorable and very small, so you really feel like you're the center of attention. There might be two other brides in the whole place in addition to you (but hon...
estly, probably fewer). Crisitiana (I'm sure I'm spelling that wrong, sorry!) helped me find my dress and I swear it took her about 5 minutes. I tried on a few that I had picked out, pointed out what I did / didn't like about each of them, and she turns to me and says "I think I have the dress that you want." She brought it out and mixed it in with a few others, to see if I would truly pick it out, and sure enough, it was the one! The whole process was so easy and everyone was very nice during all of the fittings, etc. I would definitely recommend this shop to anyone looking for a dress! To note, the entry to the building leaves a bit to be desired (you walk into an anonymous-looking lobby and get into a very old elevator to go up to the floor), but don't let that deter you!
Reviewed On 4/26/2018 by Samantha M
HIGHLY recommend going to the white gown when looking for a wedding dress. I visited Kleinfeld and another NYC store and this was by far the best! The consultant, Arielle brought out dresses that were exactly what I was looking for and kept wit...
hin budget which was greatly appreciated! I fell in love with one of the first dresses she brought out but wasn’t ready to commit. She suggested I sleep on it and after a few days I knew it was the one!
Reviewed On 2/08/2018 by Janine M
I had a great experience with The White Gown! My sister purchased her dress just a few months earlier, so I had to go back. I ended up having three separate appointments. Honestly, the first was not the best. Unfortunately, my consultant seemed...
new and did not listen to me/did not understand what I was looking for. She seemed uninterested in the appointment altogether. THANKFULLY, we returned and had the chance to work with Christiane and I could go on and on and on about how wonderful she is! She treats you like a human and is honest with you (in a polite and respectful way). She managed my "I don't knows" and helped guide me in the right direction. I found my dress elsewhere (they didn't carry this style), but I still went back to purchase through The White Gown. :)
Reviewed On 2/07/2018 by Laura S
I really enjoyed this place. I was a bit overwhelmed with this entire experience, and they made me feel so comfortable! They were great at listening to what I wanted, but also making suggestions that made sense with my body type. I also real...
ly appreciated how honest they were when trying the different dresses on! I would highly recommend this place to anyone!
Reviewed On 2/07/2018 by Suri T
First, the only reason that I don't give one star to this place is because the front desk associates are nice and friendly. But the consultant was very unfriendly. She did not listen at all to what I explained about what I wanted in my dress. A...
nd she kept pushing me to buy one of their ready to take dresses.
Reviewed On 1/11/2018 by Mia S
EXCELLENT experience at The White Gown! I followed the amazing reviews to the salon right at the start of my engagement and was not disappointed! I ended up buying the 4th dress I tried on, which was a decision I did not regret. The women at Th...
e White Gown were all so sweet and professional (especially Ariel, who helped me find my dress!). The seamstress was phenomenal and made the dress fit like it was custom made for me. Recommend The White Gown to all my NYC brides!
Reviewed On 12/01/2017 by Nichole F
An absolute stress-free experience from the moment I walked into The White Gown, unsure of exactly what I wanted, to the moment I walked out with the perfect dress! The fitting appointments were almost too easy, I couldn't help feeling like I s...
hould have done more, but no - they had everything covered!
Response from the Vendor on 12/01/2017
Thank you so much for the review! We're so glad to hear you had a stress-free and enjoyable experience with us. We are so happy we got to be a part of your special day!
Reviewed On 8/20/2017 by Kate M
I never write reviews, I am always the one to read them. After my experience at the White Gown, I had to write something to tell other brides not to waste their time. While the front desk associates were very pleasant, my bridal consultant wasn...
't reading my vision at all. Additionally, the store itself, doesn't have a wide selection of gowns at all. While my consultant wasn't the worst, it also wasn't her fault that her salon just doesn't carry a variety to show. Additionally, I felt that the place was run down and the dressing rooms that you changed in were very old and musty. I didn't get a very bridal exciting feel in there. There are so many salons in NYC that this isn't one you want to waste your time at. I was in and out in 20 minutes, and I tried on about 7 gowns. You can imagine how she wasn't ready me if I was able to get in and out of so many in such a short amount of time.
Reviewed On 7/26/2017 by Deanna F
After being a Maid of Honor twice over and booking dozens of appointments for my friends all over New Jersey and NYC, I have to say my experience with The White Gown has been phenomenal. Christiane is a super star and just completely blows anyo...
ne I've ever worked with out of the water. I was stuck between a dress from here or a salon in New Jersey and she was always understanding, gave me non-biased feedback, and was never pushy. I tried on the dress multiple times before I made up my mind. They even let me come in an additional time to try the dress on for an out of town bridesmaid that happened to be visiting, after I already purchased it. I am so happy to say that I found my gown here. I never felt rushed and I always felt like Christiane knew what didn't look right, what looked good, and how to make the good even better. I can't wait to get back for my fittings.
Reviewed On 5/23/2017 by Annie H
Really great appointment here. I had just had a terrible appointment earlier and was feeling a bit raw. But as a plus size bride, they made me feel comfortable and helped me try on many different dresses. While I didn't purchase my dress here, ...
I absolutely recommend going as it was a wonderful experience and I almost did purchase here.
Response from the Vendor on 05/23/2017
We're so happy to hear you had a great experience with us! We know wedding gown shopping can be tough, especially for a plus size girl, it means so much to us that you were comfortable with our consultants and with our selection of plus size g...
owns.
Reviewed On 1/16/2017 by Rachel H
Can't get over how amazing my experience was here, and just purchased my dress from here. Reasons why: 1) Affordable dresses that are gorgeous and that vary in style. I saw many different styles, and tried on about 5-10 in the styles I was lo...
oking for (my price range was 2-4K) 2) Christiane my consultant is the best, super down to earth, and we clicked well. I loved working with her 3) alterations are done in the store and are a la carte, but capped at a certain price depending on what you want 4) Not at all a "meat shop" as I see some of these places described as. It was intimate with only one other bride nearby and we had tons of space and there was no rush to get me out the door in an hour.
Reviewed On 10/09/2016 by Kristy K
I can't say enough amazing things about this bridal shop!!! EVERYONE I met, from start to finish, was extremely kind and accommodating. I was not initially excited about the process of choosing a gown, as I am not a sample size and I had no ide...
a what I wanted in a dress. I worked with Ermina for the first try on, and she made me feel extremely comfortable and taken care of. The bridal shop is much less snotty than others in the city, and it really showed during this initial process. I didn't feel bullied into choosing a gown and she helped me to get into each dress so I didn't have to fumble around (the other places I went to just handed me a huge ball gown and had me get into it on my own, like they didn't have the time of day to help). At the White Gown, I never felt rushed. After choosing my gown, the process of ordering was extremely smooth. They didn't up-charge me for purchasing a larger size, which many of the other bridal shops do. Their customer service really stood out during the alterations process- my mom had to have emergency surgery across the country 4 weeks before my wedding, so I had to have my first fitting only 3 weeks before the wedding! I was so nervous they wouldn't be able to handle it or would charge me for a rush, but they didn't even mention a thing. I did my two fittings a week apart, and picked up the dress a week before the wedding. It fit perfectly and I got so many compliments. Definitely, definitely go to the White Gown. In my experience, they were the best bridal shop in the city BY FAR.
Reviewed On 8/31/2016 by Megan B
I bought my wedding dress at The White Gown and I couldn't have had a better experience! The staff is knowledgeable, helpful, friendly, and professional, and they have many designers to choose from. To begin with, I loved that I could book an ...
appointment online and that they had evening hours. The online booking was super convenient, and the evening hours allowed me to come in for fittings without taking time off from work. The salon is a little hard to find as there is not currently a sign on the outside of the building, but there is a sign on the inner door and Google maps will get you there. The salon is a modest, pleasant space with some gowns displayed in front and a larger storage room in back from which the consultants pull selections. I arrived at the end of a long day of trying on not-perfect dresses at three other bridal salons, and was a little discouraged but had a good sense of the silhouette and type of fabric I was interested in. Melissa, the consultant who helped me, was warm and friendly, listened to my and my maid of honor's descriptions of dress styles, and pulled some lovely ones for me to try on. The second gown I tried was the one! I hadn't expected to find a gown that day, planning to do some exploratory shopping and try again with a larger group when I had a better idea of what I wanted, but The White Gown had exactly what I was looking for. Melissa kindly set up a second appointment just so I could bring my bridesmaids and show my mom the gown, since I had accidentally found it without them! They all loved it, everybody cried, Melissa was helpful and friendly to everyone, and I ordered the gown that day. About six months later, right on schedule, The White Gown emailed me to say that my gown had arrived. I came in for a preliminary appointment to try it on and made the appointment for my first fitting. The fittings were great because Slubia, the seamstress who altered my gown, was wonderful! She was warm, helpful, and responsive to my questions and requests. My next two fittings were so exciting! Each time I came back, the dress fit me more perfectly. Slubia even kindly sewed the comb into my veil, which I had purchased from Etsy without the comb attached. At my final fitting, though the dress itself fit beautifully, I was a little concerned that the weight might pull it down (it's strapless), so Slubia said she would tighten the internal elastic waist band for me. Before I left, she ran out of the sewing room to show me the piece of the band she had removed, so I would feel secure that it had been done. I picked up my gown ten days later, and everything was finished to perfection. Slubia had made it fit perfectly, and it is by far the most wonderful garment I will ever wear. Thank you Slubia, Melissa, and The White Gown! You are amazing!
Reviewed On 11/18/2015 by Bri S
I did not have the best experience here. Though the gowns were nice, the person I worked with (Marie) was not the most pleasant. She was rude to my mom and sister and didn't seem happy while working with us. It put a damper on the experience wh...
ich could have been nice. There was also a limited number of gowns in the front of the store to look at.
Reviewed On 11/17/2015 by Lauren D
On Saturday (2/8/15) I went into The White Gown with my sister and we had the pleasure of having Pauline our attendant. I was very nervous since this was my first time looking for a wedding gown. Absolutely everything about my appointment was...
amazing, Pauline sat with my sister and I for a few minutes just talking and getting to know me before she even started talking about dresses. Once we started to talk, Pauline completely listened to everything I said I wanted in a dress. The first dress I tried one was the one! I couldn’t believe it. I still wanted to see more dresses to be sure. Pauline never pushed or made me feel pressure. She was kind enough to allow my sister and I to have time alone to talk about the dress and just made me feel so comfortable. After trying on about 4 more dresses, we put "The Dress" back on and Pauline and Marie, the manager, came in with a veil for me to see a completed look. Once the veil was on, it hit me. That was my dress!! I said Yes To The Dress right on the spot and could have never been happier. I cannot express enough how wonderful Pauline made me feel. She is truly a gem and just such a wonderful person. She truly made the experience for me. As months went on and I had my fittings, Pauline and Slubia, the seamstress, were so wonderful. They made me feel like I was the only person in the bridal shop. They personalize the service and make you feel like the most beautiful bride. Slubia tailors the dress exactly the way you want it and doesn’t push for the look to be something different. I would use her for all of my tailoring if I could! I will be forever thankful for her helping make my Wedding Dress Dreams come true! Thank you again. Lauren (Swiecicki) D'Alora
Reviewed On 11/17/2015 by fdg
quite good
Reviewed On 8/06/2015 by Tiffany D
Stay as far as away from this wedding store as possible. Pauline our salesperson was amazing and that is the only thing good about this store. The manager Marie is one of the most unpleasant woman I have had to work with throughout my "bride" e...
xperience and I made that clear to Pauline when a few other things didn't feel right to me. I purchased the sample dress, which they charged me FULL price for, because our wedding was so close. I kept the dress at the location with an alteration date set for August 27th. As most brides would be I was very excited, one thing checked off our list until I found out they were allowing other people to try on the dress after we had paid for it in full. When I called the store to confront them, the manager Marie, told me they had ordered me a brand new dress a week ago. When I asked why they didn't call and tell me that they purchased a new gown I received the run around. I asked her if she had known that I had an alteration scheduled with them for August 27th she said she was unaware. When I asked when the dress would come in and what size she told me an 8 and she had no idea what date but that it would be sometime in September. I called the designer directly and not only were they disgusted with the fact the store would be allowing other woman to try on the dress, they also told me there was no dresses in my color being manufactured for September date. I did receive a full refund from the store, but I am speaking with the designer to pull the line and although many other woman may have had somewhat good experiences with the store, little do they know their dress was probably being tried on by others so they could make an extra sale. If you have purchased your dress at this store and can get it from another location in time for your wedding I suggest you do so. Thankfully the designer itself was able to get me a dress in the other color they offered in my exact size.
Reviewed On 7/09/2015 by Merissa S
They have a very beautiful and unique selection of dresses at this salon. I couldn't find any other salon in the city that had the dress I was looking for by Jim Hjlem - Blush Line. Everyone working there is extremely friendly. Alterations we...
nt perfectly and the dress fit me like a glove! Thank you for being so easy to work with and for helping me find the wedding dress of my dreams!!!
Reviewed On 4/29/2015 by Maria F
It's no surprise to me that this place has outstanding reviews. Let me tell you! All the brides out there, this place is HEAVEN. The people that work there are sooooooo nice and sweet. You are definitely not being rush... pressured or annoyed.....
I had the greatest time. Do not buy your dress until you pay a visit here first!
Reviewed On 3/12/2015 by DonnaR4
I had an extraordinary time at the The White Gown! I love how I had my own personal helper who was so patient and polite. It was a wonderful experience and I was able to find my dream wedding dress!
Reviewed On 10/18/2014 by Christy Chapin E
I cannot say enough about the White Gown! It was the first place we went - and Mary pulled some beautiful dresses for me - and ultimately my beautiful dress. She was amazing, patient and funny! A wonderful experience. Siobhan did my alterat...
ions - and again was amazing. my dress looked incredible thanks to Mary helping to pick the right one, and Siobhan nipping and tucking me in all the right places. I highly recommend the White Gown to any bride. I'm so grateful for their help in making me look beautiful on my wedding day.
Reviewed On 10/07/2014 by Kerri D
The girls working at this bridal salon are great! I went with my mom, stepmom and sister. The girls let them take pictures and stuck around my budget. They listened to what I was looking for and gave me an array of options to choose from. I tri...
ed on about 5 dresses and fell for the first of the group. All of my fittings went smoothly and the seamstress on site was wonderful. She is truly an artist. The salon has a very easy going atmosphere, which is great for any bride.
Reviewed On 5/20/2014 by Jessica S
I traveled from Nashville, TN to NYC with my sister to shop for my wedding gown. I was blown away by the unique selection of gowns at The White Gown, and at such great prices! The service was unlike any that I received elsewhere, even up until ...
my wedding day.
Reviewed On 5/12/2014 by megan d
I purchased my gown from The White Gown, and had a great experience. I first went for an appointment and my consultant was Marie. At first she was kind of brisk, but she softened up (and she brought me great gowns, so the briskness isn't that i...
mportant...) I found a dress I loved but I couldn't commit yet, partially because of price and rethinking the budget I had set for myself. I went back a few weeks later for a sample sale, and the service I received at the sample sale was also great- they helped me look for gowns and didn't rush me in and out. I ended up finding a gown at the sample sale- they dropped the sample price for me even more, and I loved that they didn't try to force me into getting the more expensive, non-sample dress. I also got my dress altered here, and my alteration experience was great as well. Their alterations are charged on the basis of what needs to be fixed and my alterations were very reasonable.
Reviewed On 3/11/2014 by Jessica R
I walked in armed with a pinterest page of dresses I liked, an idea of what I wanted to look like on my wedding day, and a strict budget. The staff brought my vision to life. They looked through the selection of dresses, listened to the descrip...
tion of my style,and noted the designers I liked, while offering alternatives within my budget. Within minutes, there were 5 very different dresses in my dressing room to try. I guickly narrowed my choices down to three, and was advised to think about it and to schedule an appointment for a few days later to try them on again. There was no hard pushing on their part, and they even took the time to show me how we could make some slight alterations to make the dress truly my own. By the time I went back, I couldn't stop thinking about one dress in particular, and all of the staff agreed, I was making a fantastic choice. They allow for three alteration appointments, for a reasonable price, with their in house seamstresss, who did such an exceptional job, we spoke with her about other alterations in the future. From start to finish, whenever I had an appointment on a day that was not going well, when I walked in there, I instantly smiled and I knew I had come to the right place. I would send EVERYONE I know there in the future. And the way I truly knew I had made the right choice, was not just from all the guests telling me it was the most beautiful and different gown they had ever seen, but from the reaction on my husband's face when I saw him for the first time in my wedding dress.
Reviewed On 10/29/2013 by Ellina S
I purchased my dress here when they were at their DUMBO location. Buying my dress here was the best experience I could have asked for. Erica seemed to have been able to read my mind. I went to 5 other salons and this was by far the greate...
st. Alterations was completely the opposite. The women doing my alterations was rude, inattentive, made me cry 2x, and dishonest. Whatever issue I brought up with her she found a way to blame me. In the end the dress came out ok. However, now, when I look at my dress after my wedding I see that she did a terrible job. My entire wedding my husband was "fishing" my leg out of my dress as the bustles had torn a huge hole in my dress. The way the bustles were attached also ruined the look of my lace mutli layered pronovias dress. Also there are 2 strips of fabric hanging off my dress where the bustles were attached that tore the dress literally to shreds. Lastly there are huge holes at my hips along the seams, the seamstress assured me there is no way for this could happen. Come here to buy the dress, but don't alter it here. The seamstress always made me feel as if she was doing me a favor, not that I was paying her crazy money to alter my dress. Any mom and pop on the corner would give me more attention and do a much better job.
Reviewed On 8/06/2013 by Kris O
I went to the White Gown for a "dry run" back in December, a full month before I actually wanted to try any dresses on for reals. They had a Spanish designer's trunk show, and I thought it would be cool juju since I was marrying a Spaniard. It ...
was the evening after my work holiday party, which was pretty awesome timing. My dear friend joined me and we were helped by Emily, who was sweet and very helpful. She didn't bring me a single item over my quoted budget. I loved two of the dresses and after some thought called to schedule a second appointment with the same friend and my maid of honor. When we were waiting out front, I was flipping through the book and remembered one of their Enzoani dresses online that I'd liked, and requested if I could try it as well for kicks. Adorable Mercedes was helping me on this occasion, and brought it out immediately. Before retrying the other two, I slipped this one on. It was love at first sight. You always hear about this moment but most of us realists believe that it's total bs. It's not. I could not stop shaking with excitement. IT FELT GOOOOOD. I didn't feel like PMS of the Month Club in it. I felt like I didn't need to change myself dramatically. It completed me! Or something. I was stunned and paid my deposit. My head spun. Could it be that I'd just bought my wedding gown on my first try, seven months before my wedding day? Keanu moment of "Woah." The dress arrived a MONTH early--and I'd been trained by others who've gone to Kleinfeld and the like that you should sweat it coming on time at all. The first fitting was scheduled without a hitch, and Amanda the tailor was awesome. I don't know what all this fussing is about; the woman is great. I only needed bra inserts, a bustle (the hem was heavy duty and required 3 button/loops), and the shoulders slightly taken in. The final fitting was a charm, though I showed up after crying all day and looked like a complete clown. They were kind to me all the same, and said to come back on my way out of town to pick up the gown. When I pulled up, Amanda had it all steamed and ready in a beautiful bag for its trip north to Hudson. When I took it out two 100-degree days later, I thought it would be worse for wear (It'd been in the car, in two hotel closets, and on the bed). It was in perfect shape and didn't even need another steam clean. LOVE this shop. Prices and service are great, and everything gets done on time. The removal of that stress is huge. Just ask anyone who's gotten their gown at Kleinfeld!
Reviewed On 8/04/2013 by Natalie W
My consultant was amazing and found me dresses that I never saw anywhere else.
Reviewed On 7/24/2013 by Gabby M
I found out about the White Gown from an email from theknot, and I am so glad that I went! It was my first wedding dress shopping experience - and as a typical New Yorker/shopper, I tried on things, loved them, but figured that I should go to ...
other stores to see what else was out there as well (I visited gabriela's, david's bridal (aka, hell on earth), pro novias, among others). I quickly decided to go back to the White Gown for a 2 simple reasons: 1, I loved the dresses there the most, and they were very reasonably priced 2, the experience there was unique and wonderful. The ladies who helped me were so lovely and supportive, it really made the whole experience special. I loved working with Erica and Emily during my visits there. The White Gown is a wonderful place - large selection of dresses, and the ladies who work there are very knowledgeable, professional, and helpful! I loved the place so much I actually bought 2 wedding gowns there (am having 2 celebrations, and bought both dresses there!).
Reviewed On 5/15/2013 by Megan D
It didn't take me long to find my dress; I visited 2 shops, The White Gown being my second stop. I immediately found the dress of my dreams. The staff was very helpful; I only had two minor issues. The girl that measured me did not measure my p...
roperly. I knew the measurements were wrong so pulled aside another member of the staff who remeasured me to my proper measurements. Also, I don't think my bustle was very good, as it kept falling out during the reception--I had my sisters fix it at least 7 or 8 times throughout the evening. Otherwise, I was very happy to do business with this shop.
Reviewed On 12/15/2012 by Jill J
To make a long story short, I flew in from Afghanistan and had no dress 10 days before my wedding. The day we went to the White Gown was rainy, cold, and miserable- which fit my mood exactly. The receptionist wasn't very enthusiastic when I exp...
lained why my budget was $500 (I already bought a dress which was ruined- another long story) and that I needed a dress TODAY. So, when I met my consultant, I was pretty disinterested and basically said “Look, here’s my situation and I don’t think you can help me so let’s not waste our time.” Emily patiently invited us to the fitting room, asked me some questions and went to find a dress. Still skeptical, I was stunned when Emily walked in with six dresses, all gorgeous, all in the style I asked for. WOW. And because I was getting married in 10 days (in Arizona, mind you), they were able to sell me a floor sample and a veil. Total cost $512. Although the dress itself was beautiful, I give full credit to Emily. She’s a rock star. I don’t even know how she came back with six dresses because I’m not a person who fits into everything easily. She spent time helping me in and out of the dresses, gave her honest opinion on which dresses were flattering, etc. When I finally chose my dress (can you imagine that I even had choices?!), she went over the dress with me, showed me the flaws that i didn't even see and told me which areas I had to get my seamstress to fix and which areas to point out to the dry cleaner. I left the White Gown feeling awesome. I highly recommend the White Gown (and Emily) to anyone looking for a dress, although i don't recommend waiting until 10 days before your wedding. A big thank you to the White Gown and to Emily!!
Reviewed On 11/06/2012 by Aubrey B
I made my appt with The White Gown because I saw online they carried the Jim Hjelm Blush gown I wanted to try on. Nichole pulled that dress and 2 others for me to try on and I ended up ordering the dress that I had gone there to try on. Nicho...
le was fantastic she was so sweet and made the experience very enjoyable. I am so happy I went to The White Gown and found my dress there.
Reviewed On 10/24/2012 by Kate J
I truly loved my shopping experience at the White Gown. I was shopping with my bridesmaid in the city to try to find something, or at least focus my shopping, before my mom came to visit a month or so later. Earlier that day we had had a HOR...
RIBLE experience at Pronovias - so I had pretty low expectations for the day. But Keely at the White Gown turned it all around! I told her one dress I had seen on their website I wanted to try, and described the feel of my wedding to her. Then, she came back with about 10 gowns for me to try, which was great! I felt pretty overwhelmed when standing in the middle of a showroom floor asked to tag dresses I was interested in, so it was so lovely to have someone else take the reins. She was so helpful with getting me in and out of the dresses - the best, by far, that I had experienced. I don't think I ever stepped on one of the dresses while wiggling in. Needless to say, I found THE dress (which I still LOVE) there with Keely's help! I did a bit more shopping after The White Gown, but I kept coming back to that dress and that service. The fittings were also a breeze. (And very reasonably priced) I set them all up for Sunday afternoons which was such an easy time to make the trip. My seamstress was very fast and efficient and extremely sweet. She made me feel very comfortable in the dress. She also taught my bridesmaid the best way to zip me into the dress. I had one appointment cancelled due to the seamstress being ill, but they called me as soon as they opened that Sunday and made arrangements for me to come in after work later that week, holding the store open late to accommodate me. I honestly couldn't be happier with my experience at The White Gown. I would absolutely recommend it to any bride-to-be looking for a full service bridal salon.
Reviewed On 10/22/2012 by Rachael L
The White Gown was actually the first place I looked for a dress. The staff was incredibly friendly and helpful, and really listened to my likes/dislikes/style ideas, and then went beyond to give me even more ideas. I immediately found two dres...
ses that I adored, but couldn't imagine that I could buy a dress at my first stop, so I decided to keep looking. After visiting quite a few of the top bridal ateliers in the city, I was struck by how everything I had been looking at seemed to look "cheap" but cost a fortune (I didn't have a specific budget, but wasn't looking to spend a down payment on a house on my dress). I had just walked out of a very well-known boutique, and all I could think of were the two dresses at the White Gown! I ended up going back that afternoon. I didn't have an appointment, but they were extraordinarily accommodating, and I ended up choosing one of the two original dresses - a stunning Enzoani. Not only did it look and feel expensive and well-made, but was a great deal LESS expensive than what I had been trying on at the other ateliers. Fittings were a dream - I was losing a lot of weight before the wedding, and they even gave me an additional fitting right before the wedding to make sure the dress fit perfectly. I was told that every dress was altered "like it was [the seamstress's] own daughter's dress," and that is exactly what it was like. It was perfect. The entire experience was absolutely wonderful. There was no pushiness or sales pressure, they helped me to find the absolute most beautiful dress I could imagine, and made it to fit me like haute couture. I would recommend the White Gown to anyone and everyone. THANK YOU for helping to make my wedding so perfect.
Reviewed On 10/19/2012 by Jessica H
The White Gown was the first wedding dress shop I visited. When I visited the next, it became clear why it was a great place. I went on a summer weekday. In this business, it's easy to treat the bride as just another lady looking for a dress. B...
ut at The White Gown, they made me feel like the only one in the store! They spent 1.5 hours with me. When I called them to order the dress, Erica was so patient with my questions and was perfectly helpful. Oh, and I found a gorgeous dress there! Overall, it was an excellent experience. I highly recommend The White Gown.
Reviewed On 10/18/2012 by Jennifer L
I came to The White Gown for a trunk show for a specific designer. I wasn't impressed with any of the desingers gowns (and a bit out of my price range) but Erin helped me and literally took out about 12 different dresses. She was great! The sta...
ff was great! It was my first time trying out dresses and didn't know what to expect. Erin and the rest of the staff made me feel comforatble and didn't pressure me at all to purchase anything. 8 dresses later I found "THE ONE". Completley shocked being that it was the first place I went to- I didn't care I fell in love with it AND it was within my budget ( they were also having a sale on veils too). Overall, I recommend you coming here.
Reviewed On 10/17/2012 by Jonella F
What could have turned out to be a disaster, ended up being a wonderful experience. I live in Trinidad, and I felt that the local bridal shops didn't allow for much choice, so I began to look at dresses online, I found a Jim Hjelm gown that I f...
ell head over heels in love with, I then proceeded to search for a merchant based on the designer's recommendations. I knew that I had planned to visit the NY area so I looked for salons in NY. As luck would have it, "The White Gown" stood out among all of the other listed retailers in the NY area. I then sent them an email explaining that I lived outside of the US and that my wedding was in fact four months away and that I was interested in one their gowns. My email was responded to within two hours, I was so impressed. The email said that they did carry my dress and that the one they had was a sample which could have been altered to fit, and because the date of the wedding was so close it would have been difficult to have a new one ordered in time. Subsequently,I spoke with one of their sales associates, Erica, via the phone, she was very comforting and extremely helpful and she assured me that she would do her best to persuade the designer to do a rush order on my gown. She was successful and I was even able to have the designer do a train extension. I have never ever received this level of customer service, all of my initial communication with The White Gown was done from long distance, utilizing both emails and the phone and they offered me the same respect and courtesy as they would have to one of their in house customers. Every step of the process, from setting up my fitting appointments to my payment schedule were all smooth. The store kept me informed at all times. My in- house fitting appointment was equally as pleasant, luckily the dress I had chosen from a distance, was very very flattering on me (phew!). I hadn't planned on wearing a veil, but during my fitting appointment, they put one on me along with earrings and a bracelet and it completed the look!! They made me look even better than I had envisioned. The White Gown made me feel so special and what could have turned out to be a disaster, i.e. choosing a dress and a dress salon from thousands of miles away, turned out to be a fantastic experience. Many, many thanks to Mercedes, Erica and Erin you guys are doing a great job! Best wishes, Trini Jo.
Reviewed On 10/17/2012 by Nicole P
I visited the White Gown after trying on a number of dresses as different salons in both Toronto and NYC. In fact, I found the White Gown because they had samples of my top 2 dresses, so I could try them on together. I am SO happy fate pushed m...
e in their direction, because my experience there was so far and above most of the other salons I visited. For one I was not rushed at all. Unlike other salons which set an hour appointment and then rush you out, the White Gown let me try on the 2 dresses I came for, and brought out other similar styles so I could compare. In the end I picked a gorgeous Blush by Jim Hjelm dress... Since Blush was doing a trunk show later in the month, the White Gown gave me the trunk show discount. And since I live in NJ they suggested I have the gown shipped there so I can save on tax. The alterationist was also amazing! I would (and have) highly recommend this salon to anyone looking for a dress in NYC!
Reviewed On 10/17/2012 by Elizabeth K
Because of The White Gown, I found the wedding gown of my dreams. Every member of the staff is pleasant, helpful, and considerate, and they made the shopping experience a delight. They perfectly matched my fit and style preferences and wedding ...
theme to a series of beautiful gowns that made choosing the best dress a difficult decision - which is a great problem to have. They have a wonderful selection of gowns to match any style or preference, and are happy to explain what can be tweaked about the gown to make it even more perfect while preserving the integrity of the design. I was not pressured or rushed and they gave excellent and thoughtful advice when I asked for their views and opinions. I had my mother and sister with me, and they were made to feel as welcome as I was, and we all got along like a bunch of friends who have known each other for years. I had shopped at other stores before making my way to The White Gown, and the no other store came even close to the White Gown with respect to the quality of the dresses, the range of options, the condition of the samples (the White Gown's samples are pristine), and the helpfulness and friendliness of the members of the team. I would give The White Gown a thousand-star rating if I could, and I can't wait to wear the perfect dress to marry the man of my dreams.
Reviewed On 10/17/2012 by rosie b
I was trying to avoid having to go the dress warehouse route, not wanting the stress or the crowds, and the White Gown had exactly what I was looking for - friendly, helpful, a great selection of dresses that were not overly worn or damaged, an...
d a relaxing atmosphere with never too many people in the salon. I would not have found my dress if the consultant had not suggested I try it on! Every part of the process, from trying on to tailoring was seamless and efficient!
Reviewed On 10/17/2012 by Lisa A
I got my wedding dress and 13 bridesmaids dresses there. Erin and the staff at The White Gown are amazing. When I originally went there and wasn't able to see the dresses, as they are in the back, I was worried I wouldn't find anything. I de...
scribed to Erin what I was looking for in my dress and I bought the first one I tried on there. I LOVE my dress. Because it's a small shop you will have more of a personal experience. I loved going in there each and every time. I completely recommend The White Gown. I'm going to miss going in there!
Reviewed On 10/06/2012 by Rebecca W
I happened to walk in to The White Gown during one of their sales, convincing myself that I wasn't going to buy something but just wanted to look. I don't like sales, because you make rash decisions just based on price. However, I feel in love...
with one of their dresses (knee-length!) and the staff there was ever-so helpful dealing with me and my indecision. My mom started crying so I had to buy it! We had to make a couple of alterations and the seamstress was also wonderful, patient and very kind. Very professional service and decent prices
Reviewed On 9/25/2012 by Diana K
I loved the White Gown and had a wonderful experience. I was lucky enough to buy the dress off the rack so not much alterations but those that I did get were great. Their seamstress does great work! The actually store is clean and soothing. Eve...
ryone also complimented my dress and it was less than $2000!
Reviewed On 8/21/2012 by Alexandra J
The White Gown was everything I had hoped for. The service was excellent, the dress was perfect, and the alterations were exactly right. When my dress was a little out of my budget, the manager worked to give me a trunk show discount even tho...
ugh there wasn't a show going on.
Reviewed On 8/17/2012 by Devon B
I visited about 8 wedding dress places in 1 weekend and this boutique had the best selection for a reasonable price range by far. The attendant was very helpful, the rest of the staff was always pleasant and it was never hectic inside--always c...
alming. My dress was awesome, as was the seamstress who helped it fit perfectly. This place is a must for any New York bride to check out.
Reviewed On 8/14/2012 by Beth M
Everyone was so helpful and gave such great service! it is in such a cute area that every time we went for a fitting, we made a day of it! :)
Reviewed On 2/28/2012 by Christine T
This place was so wonderful and the employees are so nice. They are not pushy at all, they leave the decision completely up to you. So pleasant to deal with unlike other bridal shops.
Reviewed On 2/20/2012 by Bergela P
After going to many stores and trying on more than a dozen dresses, I finally found the right boutique that had MY DRESS. White Gown is a fantastic boutique with great customer service. I found the consultants/stylists to be very helpful. My s...
tylist Mercedes is TERRIFIC!!! Not only was she very pleasant to work with, she found the perfect dress for me. And it was within my budget. She was very helpful and really generous with her time and patience with my family and myself. I would recommend this boutique as well as Mercedes for any bridal consultation and services.
Reviewed On 11/29/2011 by Stephanie H
Going to The White Gown made this experience of finding my wedding gown even more amazing then I thought it would be. As every other bride, I was so nervous before even entering the store. It was the first day I went looking for my wedding go...
wn and it was my last. They had the wedding gown of my dreams and they helped me as long as they had to to make the gown even better than my dreams. Erica was just an amazing person and so sweet, and shortly after being there, I was not nervous anymore. The White Gown is definately the place to go to whether you live in Brooklyn or not.
Reviewed On 11/11/2011 by Corynne S
I sort of got screwed in my situation, because the seamstress I initially met, and LOVED, Siobhan, sold me my dress. We had discussed all the changes I would want to make to it and then I purchased it ... only to find out that the amazing seams...
tress I initially met was on maternity leave by the time my dress came in. Of course I understood, but it would have been nice if someone had called me to say that I would be getting a different seamstress when it came time to make the changes, or if any of the changes had been discussed with the new seamstress. The second seamstress, Slubia, did wonderful work, and in the end I did love my dress, but it seemed like they were very annoyed at all the changes I wanted to make. I bought a relatively inexpensive dress and then had custom changes made to it so that it was exactly what I wanted ... it seemed like everyone from the owner to the reception were annoyed by this. They were so nice while I was shopping and then once I bought the dress, just rude and full of attitude. It would have been nice if when I came in with my mom they would have taken the initiative to show her how to put the dress on me while she was there ... little things like that which I have heard other boutiques do, this place did not. The seamstress did do wonderful work (for $700) but in general, I always left there feeling anxious and stressed. Not the best experience you want to have when you are a bride.
Reviewed On 11/02/2011 by Kathy H
I bought my wedding dress there last september for my Oct 2011 wedding. I had went to other shops before but really did not like the pushy sales. Erika was wonderful! She helped me tried on all the dresses I had my eyes on, gave me her opinio...
ns when I asked her and helped me narrow down to my final dress. She is sweet, honest, and helpful all the way through the process. She's also a fashionista herself! Thank you Erika! You can't go wrong with the White Gown and Erika is amazing!
Reviewed On 10/31/2011 by Allison J
I had the best experience at the White Gown in Brooklyn. The staff was consistently wonderful, every single time I was there. Not only was the staff who helped me find my dress kind and helpful, their seamstress was so pleasant and talented! Th...
ey have a beautiful selection of dresses of all different styles. I am so happy that I walked by their store after visiting a friend and decided to make an appointment. They give you personal attention, unlike some of the larger stores I visited in the city. I recommend them to everyone!
Reviewed On 10/29/2011 by Christina H
I had an exhausting 3 days of shopping in New York City for a dress before The White Gown came to my rescue! After receiving a strong recommendation from a good friend, we made an appointment after having horrible experiences at both RK Bridal,...
Saks and Kleinfelds. I left those stores feeling helpless, hopeless and pressured with pushy staff members and few options. In contrast, The White Gown staff listened to my wishes carefully and made sure to show me only dresses that were my style, available within my short wedding time line, and within my budget. I tried on 2 dresses that were perfect for me and they let me photograph myself in my dress in order to narrow down my selection (which is not commonly allowed in other salons.) I felt relaxed and cared for and can't say enough good things about my shopping experience. I loved my dress and thank The White Gown for all that they did to help me find the perfect fit. THANK YOU THANK YOU!
Reviewed On 10/29/2011 by G P
This was the 3rd bridal store I went to fo my wedding dress. The first time I went I loved that it was by appointment with my own dressing room and very helpful sales person (Keely) I did not feel pressured at all Keely was patient and let me ...
try on as many dresses that I wanted within my appointment time. They have a great selectiion for all budgets. I did not find the dress I wanted the 1st time but I really loved the store and the staff and went a 2nd time and I found The Dress! The staff has been awesome and very responsive by phone and email. I ordered my dress in June and my dress came in last week! Can't wait to try it on next week. You will not be dissatisfied with this store. Erica and Keely are awesome!!
Reviewed On 10/28/2011 by Gillian V
I work around the corner from this shop and they were the first place I tried on dresses (during my lunch break!) I had a great time, I found a beautiful dress, and the staff was really lovely, but since it was my first time I thought I should...
shop around a bit before I made my choice. I wish I had stuck with my gut... Instead, at the next fitting at a shop called Adrienne's Bridal in the LES (DO NOT GO TO THEM!) I found a very similar dress to the one at White Gown that was about $200 cheaper. I purchased it and then the saga began. I learned after the fact that Adrienne's has a terrible reputation for messing up orders and receiving dresses late. My own dress finally came two months late, and by that time the miserable customer service and scary reviews that I had read convinced me take the dress elsewhere for fittings. Although they don't usually take in outside dresses, Erika at White Gown agreed to take me in only 2 months before the wedding. The fittings went extremely well, and when I asked them to redo the bustle they were able to accommodate, and beautifully. All in all, they really saved my butt (and made it look great in my expertly fitted dress!) by letting me have the fittings there even though I didn't purchase my dress from them. The staff is courteous, helpful, and informative, and I would recommend anyone looking for a lovely bridal experience to go to them!
Reviewed On 10/28/2011 by Makhan W
I loved my white gown experience! I found my Enzoani gown at a trunk show and they presented it to me in the best way. My wedding color was purple and they happen to have a purple sash and purple shoes on hand for me to see what my outfit wou...
ld look like if I were to order the dress. I was completely sold! After my fittings, my dress fit perfectly and my dress was delivered to me safely. I couldn't have asked for a better wedding experience.
Reviewed On 10/24/2011 by Theresa W
I went for an Enzoani trunk show and found a gown that I loved, reasonably priced for a designer gown (around $2000). I ordered it well in advance of my wedding (11 months). When it came in I got an odd call that they wanted me to "come see it"...
even though my first fitting was still about a month away. I pressed for more information (the store was a real trek for me to get to) and found out that they "weren't positive" they had ordered the dress in the right fabric. So of course I rushed there and low and behold, it was the wrong fabric. They then had to rush re-order and I had to push back my first fitting by almost a whole month. The fabric they had mistakenly ordered was actually cheaper (I was charged for the cheaper one originally) and when it was changed to the more expensive fabric they did not charge me the difference (which is appropriate given they made the mistake). I also had another incident later where they botched one of my fitting times and I had to wait over an hour. In the end I had the correct, beautiful gown for a reasonable price, but it was a bit of a hassle dealing with their staff.
Reviewed On 10/23/2011 by Joella B
I chose a dress at the White Gown after having several wedding fittings around the city. I worked with Erica, who helped me come to the decision, helping me find a dress in my price range and flexible enough in style to fit either a Georgia chu...
rch wedding or a New York restaurant wedding (in the end we got married in Georgia). There were two possible dates for our wedding, and there was some confusion about when the dress needed to be ready, causing some stress, but the problem was fixed pretty quickly. I worked with their seamstress, but unfortunately I needed to have the dress fitted again a week before the wedding, after my final fitting with The White Gown. I was lucky enough someone in Georgia was able to work with the dress. The major plus was being able to see dresses that were beautiful at my price point, which was 1200 or less.

Contact Info for The White Gown

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62 Grand Street, Floor 4, New York, NY
(212) 922-9310
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