About this vendor
Tulle Bridal & Designer Outlet, based in Andover, MA, is a wedding dress boutique. This cozy store invites you to explore racks of stylish gowns while you search for your dream wedding gown. This company also has stores in Salem, NH, and Mooresville, NC.
Owner of Tulle Bridal & Designer Outlet Heidi Janson wants every customer to feel at ease as soon as they step inside. She and her staff pay close attention to each client's unique style and needs, so they can find a dress that fits their wedding vision. Heidi's love of her work came from her mother, who taught her the importance of customer service. Before opening her own boutique, Heidi worked at the Vera Wang Salon in Boston, MA.
Some of the designers carried at Tulle Bridal & Designer Outlet include Essense of Australia, Hayley Paige, Lazaro, Pronovias, and Maggie Sottero. Each gown is handpicked, offering choices for all styles. There are also designer samples that you can take home on the same day. The store works on an appointment-only basis, so you can have the undivided attention of your consultant. They encourage you to embrace your personal style, whether you like contemporary or vintage.
Details
Dresses
- Bridesmaid Dresses
- Mother of the Bride Dresses
- Shower & Party Dresses
- Wedding Dresses
Fashion Services
- Alterations
- Bridal Stylists
- Custom Designs
- Dry Cleaning & Preservation
- Plus Size Available
- Private Appointments Available
Awards and Affiliations
Reviews
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4.8
out of 5.0199 reviews
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Every Bride should be able to experience Tulle bridal. Tulle was the first bridal boutique that I ever went to and I was unsure on what style I wanted. Elizabeth was my stylist. She was so sweet and so patient, allowing me to try on any shape, and style I wanted and provided her professional and personal advice on which ones to try on. She never once pressured me to feel a certain way or order a dress on the first day. Everyone was so laid back, the boutique was stunning and there were only 2 brides there at a time. I ended up coming back for a second appt and bought my dress! I knew I wanted to add sleeves and she helped me envision what it would look like. Overall, Elizabeth was extremely helpful and Tulle was a great boutique with gorgeous gowns. Would recommend to all brides!
I bought my dress for my October 2024 wedding in May of 2023 and had an amazing experience with Tulle in Andover and my stylist Elizabeth. She took time to go over my preferences before I came and already had a lot of dresses pulled. She was great at knowing what I needed and making sure I was comfortable before asking if I wanted to show my group. She also pulled dresses all within or under budget and didn’t try to push me a certain way. It was my first appointment and even though I found the dress I wanted to have my MIL come to an appt to see me actually choose. I booked a second appointment and Elizabeth still took the time let me choose a few different dresses to try on and helped make the moment special.
Tulle is a wonderful shop in Andover, they are knowledgeable, kind and patient. Hayley was incredibly kind, listened to all my needs and helped me in the process of deciding. The price point and the value of the dresses is amazing. Hayley is amazing. For anyone nervous or worried about trying on a dress don’t go anywhere else. Tulle makes you feel comfortable and good in trying on.
I ended up at Tulle bridal after a friend recommended them. Everyone was professional and kind. I ended up finding my dress on the third try and was so happy with it. Tulle worked with me get my dress shipped down to me since I live out of state. I would highly recommend taking a look here!
I found the dress that I loved, I paid for it and everything, and then an hour later I got a call and I'm told that the salon had customized the one they have to try on and that the one I ordered would be different and I'll need to pay my seamstress more to get it like the one I tried on. Why would you have woman try on and fall in love with a dress that you customized without telling them BEFORE they buy it?
I had such a good time until this point. I am very upset and stressed out now because I don't know what the dress will look like without the customizations or if there will even be enough fabric to customize it how I tried it on.
My daughter made an appointment with Tulle about a month ahead of time. When we got there, unlike the other places we went, it was clear they never read her preferences ahead of time. When we kept asking for a specific style, they brought dresses that were way too small saying, "we don't jave any fit and flairs in your size (an 8.. nothing unusual). " As a result, all dresses were impossible to judge due to poor fit (I mean she said ahe had diffulty walking in one it was so small) and being wrong style. I did not want my daughter to feel as though she didn't look good and kept asking for the right style and larger sizes. Further, my daughter kept being told dresses with rouching after we kept asking for no rouching. "Oh but this does wonders for your body." My daughter was treated like she was overweight, which made everyone (esp. my daughter) feel uncomfortable. God help you if you are the average size of an America woman or larger. My daughter also felt pressured when the salesperson asked her in the dressings room, "What's wrong with these dresses?" When we said we would think about the dresses. I felt like doing that in private to my daughter was bullying My daughter did not want to patronize them because they made her feel so bad about herself, despite all of us trying to stay positive. We bought from another place that didn't other my daughter and make her feel bad on what should have been a special day.
I was an August 2023 bride and I had the absolute best experience at Tulle Bridal. The original dress I got from another store unfortunately did not work out. I went to Tulle 3 weeks before my wedding in a panic but ended up finding the perfect dress thanks to Ella and the amazing team at Tulle Bridal. Everyone was so amazing to work with and I'm so grateful to have had such a positive experience here.
Just got my wedding dress at Tulle and had a wonderful experience! Elizabeth was so amazing to work with! I highly recommend to book the VIP experience!
I worked with Rita and she was just outstanding and so kind and patient!! She actually picked out my dress, unbeknownst to me, as it was the first one I tried on!!! It was not quite the right size so I really wasn't sure - She then brought me a few other dresses that fit perfectly but were just not my style. My mother asked me to try on the first dress again and Rita was so positive about it...... We made all the necessary adjustments and it really was the one for me!!
She found just one in the online portal in my size and we took it!
Run to Tulle Bridal and ask for Rita - You will leave a happy bride! **Please note that I modified the dress to add the purple -it was not purchased that way - using the seamstress at La Scala Bridal (referral from Rita and really helped to complete my vision)
Got my dress here and it was absolutely the perfect dress for me. The selection is vast and beautiful and they are attentive to your comments on styles you like/dislike and are mindful of your budget (for ex. I was asked if it was ok before showing me a dress they thought I may like that was x amount of dollars outside my price range, etc). They also have areas where you can see your dress in both indoor and outdoor lighting (weather permitting) which I thought was a really great touch that stood out from another shop I tried. Many of my cousins and family members have had lovely successful experiences here as well, which is so special!! My one criticism is that this shop is near my hometown but I now live in another state quite far from the shop, I was given a bit of trouble about having it be picked up by someone else, but it ended up working out in the end!
I highly recommend Tulle - Elizabeth was absolutely amazing to work with! After a somewhat negative experience at a different shop, the women at Tulle in Andover made me feel so safe and supported! They were able to pull the most beautiful dresses that really fit what I was looking for and I couldn't have asked for a better experience.
I had two appointments here and one at the NH location. Both Autumn and Conor were great consultants. I came in not really knowing what I wanted, and they were very helpful in pointing me in the right direction. After the third appointment, I went home that day with my dress! There aren’t too many places in the area where you can get a bridal gown off the rack.
I had the best experience at this adorable and intimate bridal shop. I loved the privacy of this smaller boutique set up. The big windows with the natural light shining through were perfect for getting the full effect when trying my dress on. Both Connor and Autumn were super helpful throughout my initial decision process and follow up accessory appointment. I absolutely love my Tara Lauren dress that I ended up with. Such a beautiful selection of gowns.
After shopping at 5 other bridal shops, I was so happy to find Tulle and work with Emma. She made the whole experience of trying on dresses fun, personalized, and stress-free, and respected the budget when other shops did not. She provided her opinion when asked, but not unsolicited, which I appreciated. She took the time to make sure I was truly happy with my dress, showed me different belts to enhance it, and recommended a fantastic local seamstress. I would highly recommend booking an appointment at Tulle!
I couldn’t recommend Tulle more. I went to the Andover, MA location and my stylist was Autumn and she was honestly AMAZING. I tried on dresses at 3 different stores and no stylist could even compare to her. She was helpful, knowledgeable and made the total experience stress free.
This was my first bridal shop experience and so happy and excited to say it was last. My stylist Autumn went above and beyond for me in suggesting all possible options and ideas. She was patient, personable, and just an overall great human to work with for my first time looking for a dress. I couldn’t recommend her enough, as well as Heidi the owner. She was so sweet and kind and just as excited for me as my fam!
I got my dress at Tulle in November. The store has great, personable service. I also appreciate that the stylists let you get changed on your own to give you some privacy, while being close by if you need help or have any questions. Tulle has a great selection and the store is very organized and clean. They really make you feel special - highly recommend!
I had an amazing experience at Tulle last week and was able to say yes to the dress! My stylist Ella was incredibly knowledgable, welcoming, and kind. Not only was she able to find dresses for me to try on from the inspo pictures I sent to her, but she was able to find a dress that had everything I liked in one. She reached out to me several times prior to the appointment to ensure I had the best experience. While I was there, other stylists also chimed in and helped with the styling process. I was even able to find a perfect veil for my dress on the same day. I can't recommend them enough for their professionalism and hospitality.
I had such an amazing experience at Tulle in Andover. My girl Ella listened to every little detail I provided about my style and our special day. She was able to make the day so special for me and my family and we found a dress that was even better than I could have ever imagined. She also made sure to keep everything I tried on within my budget. They all made me feel absolutely beautiful and I would recommend this place to anyone looking to find the perfect dress!
I had such a great experience at Tulle Bridal! Zoe did a fantastic job with my fitting and even had dresses that fit my petite size! Highly recommend!!
Would recommend Tulle 10/10 times!!! Incredible selection of dresses, great price range, and extremely helpful staff (shoutout Rita)! I sooo enjoyed my process of saying yes to the dress here!
Rita was great to work with, and was able to help me find my dream dress on my first visit! Totally hit the nail on the head!
Tulle was the second shop I went to. I forget my consultants name but she was pregnant at the time and was AMAZING! I went with my mom and MOH and she took the time to make sure I found the right dress! I went shopping in Oct (2021) and was told my dress would be in by February. It arrived before Christmas! I also got a second reception dress (and veil) and David’s Bridal in Nashua, NH and had a very pleasant experience!
Tulle was the first dress shop I went to! They pulled dresses I had requested as well as other options too. Elizabeth was super friendly & went above & beyond to help me find my perfect dress! As a hairstylist/ makeup artist in the industry, I will be recommending Tulle to all my brides.
If I could add more stars I would. I consider myself not an easy person satisfy. I started looking for a wedding dress six months before the wedding. I visited many bridal shops, spend many hours looking online, I even considered buying a used dress if I liked the design but without success. Three months before the wedding and very stressed out I visited Tulle.
Tulle is the best and most professional bridal shop I visited. Before booking an appointment, I had to answer some questions about what I was looking for. At the beginning of my appointment, the stuff asked me what style and fabrics I like and most importantly what i did not like.
Conor, who helped me out, found the perfect dress within the first 10-15 minutes. All her choices were great and all under my budget. She also found a perfect veil for the dress. It was a lot of fun working with her , she had great ideas. The appointment didn't felt a waste of my time at all. Conor was just the perfect person for helping me. She was also honest which I highly appreciate.
I also like that I was able to take the dress with me the same day. In other bridal shops, apart from David Bridal, most of the dresses were at the top of my budget and I had to wait three to four months to get them shipped and do the alterations after-if needed. I am so glad I visited Tulle! Thank you Conor and Tulle!
Large off the rack dress selections at both locations!! My dress consultant was so kind, professional, and understanding. The owner/staff truly cares that you fall in love with your dress. Thank you so much!! Highly recommended.
I went to Tulle for my first bridal dress appointment and found the perfect dress! The staff is very friendly and the selection is amazing. Rita was super patient and helped me eliminate styles that I felt didn’t work for me, while respecting my budget. My family also loved talking to the staff while I was in the dressing rooms! Highly recommend to all brides!
Had an awesome experience here!! Super friendly staff, awesome selection and really helped me narrow down styles I would like. Will definitely go back and get my dress here …. Once I can make up my mind, of course 😊
I had a wonderful experience at Tulle in Andover! It was my first time trying on wedding dresses so I was unsure what I would like and dislike. My stylist listened to my ideas and provided a range of options to help me uncover the style that was right for me. I was so thrilled to find the perfect dress! The entire staff was very friendly and knowledgable. Highly recommend!
I tried on maybe 30 different wedding dresses looking for the ONE. I had a really hard time finding what I was looking for before I went to Tulle. The experience far exceeded expectations and was really fantastic! Rita took her time to learn what I was looking for and really try and find something exceptional which I did! I’m so happy I went there and 100% recommended them!
Such a great experience! Everyone in the shop was so sweet and made me feel so special. This was any first time trying on dresses and the third on I tried on was the one! My wedding is in June but that was no problem-they had lots of options ready to take home that day. I’m so glad I chose Tulle Bridal, I highly recommend them!
After having a terrible experience somewhere else I was nervous about dress shopping. Elizabeth made me feel at ease and beautiful! I loved Tulle and Elizabeth! Thank you for making me feel beautiful on my special day!
I had the most amazing experience at Tulle! Rita took the time to really listen to what I liked and didn't like about each dress I tried on, and ended up putting me in my dream dress! She and the rest of the staff were so warm and friendly, and totally NOT pushy at all (which was really important for me to feel comfortable). Rita made me and my guests feel at ease and made the appointment so fun and special.
This was by far the most fun and special experience selecting my dress. Elizabeth was awesome! heidi brings in So many beautiful dresses, with different price points so everyone has a opportunity to find their dream dress! Elizabeth was super attentive during my appointment and I didn’t feel rushed or pressured. All other team members were super friendly, professional, and make it a positive experience. I found MY dream dress!
I visited many bridal shops in MA and Tulle was by far the best experience. From the second I walked in, I was taken care of with full service. My stylist heard my interests and came back with amazing and unique dresses that fit my budget and tastes. When I chose the one, she offered a champagne toast! Such a classy, unique and special place. Each dress is hand picked by their management. Can't recommend Tulle enough!
This shop is beautiful and all the ladies working there were so nice! I worked with Rita who was so sweet, knowledgeable, and patient with us as my group scattered and wanted to see and talk about 50 different dresses.
We had an amazing experience at Tulle Bridal in Andover, Mass. We had back-to-back appointments for me (bride) and my daughter (bridesmaid) to find our special dresses. I felt totally heard in terms of my style preferences and budget needs. Our consultant, Bella was the best!! She had fun with us and was very knowledgeable and helpful. I would definitely recommend visiting!!
Elizabeth was amazing to work with! Before I walked into the salon she already had 4 dresses picked out for me, one of which I actually chose! This was my very first scheduled dress appointment and I was not expecting to find “the one”, but the dress itself and the experience that I had at Tulle made it all that much easier to “say yes”! I was able to cancel my next scheduled appointment and walk away confident knowing that I had made the right decision! Thank you Elizabeth and Tulle!
I had the most WONDERFUL experience at Tulle Bridal. I visited Tulle in Salem, NH and met with Emma and Bella. They were so kind, patient, educated and supportive. I would recommend Tulle to anyone! I went 3 weeks out from my wedding when my original dress did not fit me right after alterations and the girls made me feel so calm and supportive! I ultimately bought my dress at Tulle and wish I could purchase 3 more gowns to wear because they have a great selection!
Very helpful staff, a nice selection and such reasonable prices! Bri helped me find a dress in the Salem store I loved even though it wasn't what I thought I was looking for! I loved that I didn't have to sacrifice quality in order to not break the bank!
Would absolutely recommend Tulle in Andover to every bride. My sister and I had back to back appointments. My sister worked with Elizabeth and I worked with Rita. They were both LOVELY. We walked with them through the racks to pick out dresses that we liked, which was nice to see them ourselves and know right away if we even wanted to try it on.
Rita had everything I needed: false straps to visualize adding straps to dresses, a false front panel to place in a dress when I thought it was too sheer, belts, veils, and more. She talked through what alterations I would need to do, since I'm doing them myself.
They were both incredibly patient. My sister was between two dresses and kept putting them back on, back and forth, and Elizabeth was encouraging and all smiles the entire time.
We felt taken care of the whole time, and the dresses were beautiful and well taken care of.
I had done a few shopping trips at chain stores. Tulle was a world apart. I lucked out and had the owner working with me
Emma was absolutely amazing! I could have not asked for a better experience looking for a dress. I can’t thank her enough! The dresses were beautiful and the bridal store was so well lit and clean. Emma even took the time to get a couple dresses from their Andover location to bring to Salem for me, and that was one that I picked to take home that day!
Amazing experience at Tulle! Came in one day after feeling defeated, and found the dress! They have a great selection to choose from, and Hannah was super kind. I felt relaxed and happy the whole time. Totally recommend.
After a few visits to other shops that felt very impersonal, I immediately felt more taken care of at Tulle. Autumn was amazing and I found my perfect dress, thanks to her listening to all my feedback and views. I never would have found my dress if she hadn't given great suggestions. The options in my price range were very impressive.
The Tulle bridal outlet in Salem far exceeded my expectations. I happened to stumble upon the place. Alex was a fantastic consultant and really listened to what I wanted. She pulled beautiful dresses. And ultimately helped me find my dream dress!! I highly recommend this shop. And the prices can’t be beat. I also love that you can walk out with a designer dress and then get it altered as needed. 😊 This is great for a bride like me who has only six months left until I say I do. I can’t wait to wear this gown!
As a bride planning a wedding quickly and budget consciously, like many of us this year, I can't recommend Tulle in New Hampshire enough. My fiance is emigrating from Ireland and once he arrives we have to marry within 90 days (the real life version of "90 Day Fiance"). For this reason, the prices (mostly below $1000) and "off the rack" Designer dresses were incredibly appealing to me.
A couple of days after scheduling my appointment online, I received a call from Tulle to confirm the details I included on the appointment form (budget, style preferences, etc.).
I attended the appointment alone, after my mom had to cancel last minute. For the 60 minute ride to Tulle, I anxiously imagined being surrounded by other brides and their wedding parties. The feeling quickly dissipated when I realized I was the only bride scheduled during the appointment time with the one attendant (I can't believe I can't remember her name; she was so helpful) working.
The consultant and I spoke for a few minutes about my fiance, our wedding plans (of which there weren't many at the time) and style preferences. She also confirmed my budget, which I said was $500 (hoping to get a bargain but also looking for a simple yet classy gown). After many gown shopping experiences with/for friends and family, I anticipated falling in love with a dress outside of my price range, so I really was willing to spend $600 even though I said $500.
The consultant started me off with two dresses, and found others based on my comments from the original two. After I had tried 4-5 gowns (all of which were beautiful and flattering), I was ready to call it quits for the day, convincing myself that I was only planning on looking not buying, that it was only my first time shopping and that I hadn't found "the one."
Just as soon, the consultant told me to wait while she checked on something. Within seconds, she was back with one more gown. She said this gown had just come in and hadn't been tagged yet, so she wanted to check the price before she suggested it.
This was THE ONE- but it couldn't possibly be in my budget, right? Thank goodness for the cushion I gave myself but would that even be enough? I was hesitant to even ask the price- it felt too good to be true. But, she said "I can do it for $500!"
After purchasing the gown, the consultant packed it into a dress bag with the receipt in a pocket on the outside. I couldn't wait to get home to see if I had really gotten as much of a deal as I thought. After a couple quick Google searches, I found (among several awesome articles and reviews of the gown), the original price is $1000; I paid $499. As an added bonus, there's no sales tax in New Hampshire.
My experience at Tulle was my first and only wedding gown shopping experience for myself. I could not be more satisfied with my purchase and customer service experience. Everything about the experience felt comfortable, genuine, stress-free, fun, and down to earth. I would recommend Tulle to any and every bride looking for the ONE to go with her ONE.
I cannot stop talking about my experience at Tulle Bridal. Finding my wedding dress was a day that I had always dreamed of and my experience at Tulle exceeded my dreams and expectations! The ladies who work their are amazing, the store is gorgeous, and the dresses are stunning. I worked with Rita who could not have been more sweet - she has so much knowledge of the fabrics and shapes of the gowns and really helped me find the styles that I loved out of their variety of gorgeous gowns. Rita and the owner Heidi (who was also so sweet and helpful) ended up finding me a dress more beautiful than I could ever even imagine! I would recommend Tulle to any one of my friends - and I will!
With the help of Elizabeth, my wedding dress shopping experience was fun and stress free. I found my dress at my first appointment and only tried on about 5-6 dresses before finding the one. Elizabeth helped me find dresses in the style I had imagined, as well as had me try on totally different styles to make sure I was getting exactly what I wanted.
My experience at Tulle was wonderful. Elizabeth was so helpful, knowledgeable, and positive! Prices were reasonable and I was able to stay well within budget. 10/10 would recommend! I never thought I would find my dream dress at my first bridal appointment.
I had a wonderful experience at Tulle! Elizabeth was so great, she made finding the perfect wedding dress so easy and stress free!
I had a great experience at Tulles outlet in Salem. I absolutely loved David. He was very helpful in finding the perfect dress. He is very genuine, personable, and professional. David is a great asset to Tulle. The dresses here are unique and high quality. 5/5 stars for me.
I had an appointment with Elizabeth who was so wonderful to work with. I sent her some dresses I had looked at and what I liked about them and she pulled the most perfect dresses for me. The store is beautiful and they have so many options for all price ranges. I want to get married twice so I have an excuse to go back!
I found my dream wedding dress here! I worked with Elizabeth, who was fantastic, she was honest and very easy to work with. Kept providing me with different types of dresses that helped me choose exactly what I was looking for!! Great experience!
I can’t say enough amazing things about the location, the staff, and the dresses. I had an appointment with another salon in the area, and wanted to try to get an an appointment at Tulle the same day. I was able to schedule an appointment with Rita and it was a wonderful experience. She put me and my family immediately at ease. She understood exactly what I wanted, and helped me find the dress of my dreams AND the veil of my dreams. They went above and beyond to clean and press my veil for free, and provided a military discount. They made sure to make my whole family feel welcome - even those joining us on FaceTime. I had such a fantastic experience with Rita and at Tulle, I highly recommend the shop to anyone in the Massachusetts area.
I had a great experience at Tulle Bridal! I got to work directly with the owner, but all of the staff are very friendly. Heidi was so kind, patient and helped me find the perfect dress along with accessories! I cant wait for the big day!! Highly recommend Tulle Bridal!
All I can say is amazing things about Tulle Bridal. Elizabeth was wonderful! I had recently purchased a wedding gown at another bridal store but I felt like I was pressured to buy it. I was very unhappy and decided to keep on searching for THE ONE. When my maid of honor and I got to Tulle Bridal we were immediately greeted and just felt welcomed. To my surprise I had the store to myself I felt like a V.I.P. Elizabeth made sure to listen to my needs and was so wonderful. Megan was also part of it and we sure had a great time. Tons of laughter. Just when I thought I wasn’t going to find THE ONE Elizabeth brought out the most beautiful breath taking dress! I felt like a BRIDE. We laughed and cried (I promise all happy tears). My exact words were ‘if you were to give me a piece of blank paper and ask me to draw my dream wedding dress this would be it) Not only was the dress beautiful but the price was even better! I highly would recommend this place to every bride to be.
I had a fantastic experience at Tulle and was so grateful for Elizabeth’s help! I had a pretty specific vision of what I wanted, and she was very tuned into that, while still making sure I tried on a variety of styles so I could feel extra confident in my final choice. Their dress selection is beautiful and the health/safety precautions they have in place for COVID made the whole experience feel very comfortable. One dress I tried on midway through stood out to everyone and I just couldn’t get it out of my head as we tried on a few more- Elizabeth was wonderful about giving me some extra time and I didn’t feel at all rushed to make my decision. I was beaming when we left and can’t wait to go back with my bridesmaids to start looking for their dresses as well!
Alex was amazing to work with, she didn’t push me into anything I wasn’t wanting. She was great at providing feedback and helped me find my dream dress!
I had an amazing experience at Tulle Bridal. They had a beautiful selection of gowns and their store was so elegant, exactly how you would picture a bridal salon! I worked with Rita at my appointment and she pulled dresses that were exactly what I was describing. There were multiple dresses I fell in love with, so much so that I came back for a second appointment. Rita came in on her day off just to work with me again! I never felt rushed during my appointment and the employees there were all so helpful in giving their opinions on which dresses would be best. Although I didn't end up saying "Yes" at Tulle Bridal I would highly recommend all brides to visit Tulle, they are the best!
Contact
342 North Main Street, Andover, MA
Tulle Bridal & Designer Outlet
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