Northern Michigan Wedding Planning Services
Northern Michigan
Service area
Jenna
OWNER, WEDDING COORDINATOR
Typically responds within 24h
AWARD WINNER (3X)
Thanks to recommendations from couples on The Knot
Up North Events offers wedding planning and coordination services in Charlevoix, Boyne City, Petoskey, Traverse City, Mackinac Island, Harbor Springs, and other nearby towns. Owner and lead planner, Jenna Koeller, has experience managing over 100 weddings at various venues throughout Northern Michigan and beyond. Combining her business knowledge with her passion for weddings, she continues learning through industry education opportunities to help improve the client experience.
Packages include Full Planning & Design, Wedding Coordination, and Coordination & Consulting (which includes additional support and assistance throughout planning). All packages include a 12-month planning checklist and trusted vendors list. Full Planning and Coordination & Consulting include access to Aisle Planner's online wedding planning tools. Decorating and teardown can also services can be reserved a la carte.
The experienced team of coordinators and wedding assistants at Up North Events help manage the final details and on-site preparation for your wedding day. Trained to think of every detail and nuance, they expertly manage setup of decorations, vendor communication, guest flow, the wedding day timeline, and more. You can expect friendly service, expert advice and guidance, and a strong commitment to the success of your event.
Cover Photo: Abby Rose Photography
Gallery Photos (in order): Abby Rose Photography, Tana Helene Photography, Caedy Convis Photography, Justine Castle Photography
Woman-owned Business
Details
Planning
A la Carte Wedding Planning
Day-Of Coordination
Full Service Wedding Planning
RSVP Tracking
Wedding Design
Wedding Website
Wedding Activities
Rehearsals & Parties
After Party
Rehearsal Dinner
Welcome Party
Wedding
After Party
Ceremony
Cocktail Hour
Day After Brunch
Reception
Rehearsal
Rehearsal Dinner
Awards and Affiliations
Any questions?
Meet the team
Showing slide number 1 out of 2
- JennaOwner, Wedding CoordinatorHi! I'm Jenna Koeller, Owner of Up North Events. I have been in the wedding and hospitality industry for over 10 years. I consider myself SO lucky to have found work that I am incredibly passionate about. I love being involved in one of the most monumental days in the lives of our couples. My favorite parts of weddings are all the little details that make each one unique to the couple, whether it be family heirlooms, homemade wedding favors, cultural influences, or small touches that reflect their hobbies and lifestyles.
- ShelbyWedding CoordinatorHi there! I'm Shelby, Wedding Coordinator here at Up North Events. I joined Jenna in 2021 and have enjoyed every minute! I have been in and out of the event and hospitality industry since college. I have always enjoyed weddings and absolutely love getting to be involved with our couples plans for their big day and seeing the behind-the-scenes plans, come to life. My favorite part of weddings are the very moment couples walk down the aisle. Chills every time!
Reviews
5.0
out of 5.030 reviews
Your trust is our goal. Our community relies on honest reviews to help
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Review Summary
This AI-generated summary is a snapshot of this vendor's ratings and feedback.
Up North Events stands out as a top choice for wedding planning in Northern Michigan, receiving rave reviews for their exceptional service, meticulous attention to detail, and the ability to bring couples' visions to life with elegance and precision. Reviewers praised Jenna and her team for their professional and calming presence, seamless execution of weddings, and thoughtful organization of every aspect, from vendor recommendations to day-of coordination. They are highly recommended for creating unforgettable fairytale weddings, handling challenges flawlessly, and ensuring a stress-free and magical experience from start to finish.Review photos
Showing slide number 1 out of 9
Rachael W
5.0
12/24/2025
Up North Events was the best thing we invested in when it came to planning our wedding! We absolutely loved working with Jenna and her team. She was extremely communicative and gro...
unding throughout the the whole process and I always felt assured that our day would be nothing but special.
Jenna was able to recommend incredible vendors for our Northern Michigan wedding. From makeup to the midnight snack, everything Jenna recommended was top notch!
On the day of our wedding, we had a torrential downpour during the ceremony - something that would have caused me a lot of stress, but because of Jenna's expertise and assistance, the ceremony was even more magical than I could have expected.
You will not regret having Up North Events as part of your wedding planning team!
Response from Up North Events on 12/27/2025
Thank you so much for the review! I can't say enough good things about working with you as...
well. I really enjoyed our overseas Zoom calls! We were so happy with how everything went and are so glad you were too!
Steph W
5.0
12/17/2025
Jenna was the best wedding planner I could have asked for. Her meticulous attention to detail helped me to bring all of my crazy ideas to life. She was able to create the day beyon...
d my wildest imagination and make the entire day and unforgettable fairytale. She was always so communicative, answered questions quickly and was able to find the answers to any and all questions. Her ability to have the day run as smoothly as possible while working through problems as they come was amazing. I was never once worried about something going wrong with Jenna and her team by my side. She made the whole process so fun and I will always cherish the memories I made planning my wedding with her. She truly is the best there is!
Response from Up North Events on 12/20/2025
We are so lucky to work with dream clients like you. I will also always cherish our time s...
pent planning together! It was such a great collaborative experience. Thank you for all the kind words. They mean so much.
Any questions?
Brett S
5.0
12/11/2025
Jenna and her team were amazing to work with. From start to finish she as very organized, calm and thoughtful. Her attention to detail made the wedding weekend such a memorable...
experience that we will never forget. We could not have planned this wedding without her help. If you are looking for an amazing wedding / party planner in the Northern Michigan area look no further then Jenna and her team.
Response from Up North Events on 12/20/2025
Thank you! It's so nice to hear from a groom on here. : ) I'm grateful we got the opportun...
ity to plan your wedding, and our whole team had a blast coordinating the wedding day!
Ami W
5.0
12/11/2025
Up North Events didn’t just plan my wedding, they brought my entire Bridgerton-inspired, queen-level four day fairytale to life. I came to them with a vision that blended regency ...
elegance, enchanted-forest romance, and royal-court drama… and they delivered it with flawless precision and heart!!!!!
Jenna and her team handled every single detail of my four-day wedding weekend, not just the ceremony and reception. She curated the entire experience, including:
• A beautiful Saturday family picnic at Royal Farms complete with apple-picking and corn mazes. (because why shouldn’t my guests feel like extras in a wholesome Hallmark movie?)
• Thoughtfully designed welcome bags for all our guests
• A warm, intimate dinner at The Weathervane
• A wedding-morning brunch that made our guests feel celebrated
• And every vendor, contact, and creative partner we needed — she knew exactly who to call and trusted exactly the right people
And then… the wedding day.
My ceremony and reception at Castle Farms were nothing short of enchanting. A horse-drawn carriage delivered me to the aisle, my reception space took everyone’s breath away, and the florals were so exquisite they felt like they were grown straight out of a storybook. She didn’t just design my wedding — she designed the world that existed in my imagination.
Now, let’s talk about Jenna. This woman is calm in the storms I personally created, LOL! I had a few meltdowns (don’t judge me), and she handled each one with empathy, grace, and the kind of efficiency that made me wonder if she has superpowers. She listened to every thought in my head and turned them into reality without ever making me feel extra… even when I absolutely was!
I booked the full-service package, and she delivered a wedding that matched the vision in my mind — which, frankly, was not a small task.
Would I recommend her?
Absolutely.
Unequivocally.
Without a single hesitation.
If you want a planner who can bring your dreams to life, keep your sanity intact, and laugh with you through the chaos, Up North Events is the only answer.
Response from Up North Events on 12/20/2025
Aw, I started to cry reading your review! You are such a thoughtful person. Any meltdowns ...
were understandable LOL, no judgement over here. It was so fun to be involved in the whole weekend, and you put so much thought and effort into it as well. It was truly magical!
Seryna B
5.0
12/08/2025
Working with Jenna and her team at Up North Events was one of the best decisions we made during our wedding planning process. They made the wedding planning process so calm and eff...
ortless. Jenna took the time to understand our vision and elevated it to more than I imagined. All of the details big and small were absolutely perfect. We received so many compliments the day of our wedding with how professional the team was and the communication throughout the day to make sure it went without a glitch. If you’re looking for someone who is organized, thoughtful, creative, and genuinely invested in making your wedding unforgettable, Up North Events is the one. We can’t recommend them highly enough!
Response from Up North Events on 12/19/2025
We appreciate your review so much, as well as the opportunity to work with you! There is n...
othing better than words of affirmation after being so invested, so thank you so much.
Caitlyn E
5.0
12/06/2025
I honestly cannot say enough AMAZING things about Jenna and her team! Not only are they incredibly detailed and helpful in all recommendations but they made the process of planning...
our wedding so fun! She brought our dream wedding to life and made everything so easy and smooth. Since we don’t live Up North full time it was so important for us to find someone that understood our vision and that we trusted, and I can 100% say that was Jenna! We walked away from our wedding so grateful that we had the chance to work with her! We would use Jenna a million times over!
Response from Up North Events on 12/18/2025
Thank you so much, Caitlyn! I absolutely loved working so closely with you and your mom. I...
'm so glad you upgraded to the Coordination & Consulting package so we could get more involved. It was truly a great experience, and our team had so much fun coordinating your beautiful wedding day.
Mikaela O
5.0
7/08/2025
Jenna and her team (particularly Shelby) were amazing! Our florist did not do everything they were supposed to and Shelby and her team made it happen right before the wedding start...
ed. We couldn't recommend them enough!
Response from Up North Events on 07/19/2025
Thank you for the kind words, Mikaela! We're so happy we got to be a part of your wedding ...
day!
Julie L
5.0
12/28/2024
Hiring Jenna, Shelby and the whole crew at up north events was one of the best decisions we made for our wedding. They took care of every tiny detail and made sure our wedding day ...
was smooth. From the pre-wedding conversations to making our wedding run smoothly to checking up on us after the wedding Up North Events was amazing every step of the way.
Response from Up North Events on 01/06/2025
Thank you, Julie! It was such a pleasure working with you, and we're so grateful you chose...
us to coordinate your winter wedding!
Angela G
5.0
12/24/2024
Jenna was absolutely amazing to work with!! She is so organized and detail oriented, she made our wedding a dream! Any hiccup Jenna handled immediately without us even knowing! Sh...
e is so kind and without her help the wedding wouldn’t have been the same. I highly recommend Jenna and her team!!
Response from Up North Events on 01/06/2025
You are the sweetest, thank you so much! Your wedding was sooo dreamy!
Jenna M
5.0
12/23/2024
Choosing Up North Events for wedding planning services was single handedly the best decision we made for our Northern Michigan Wedding this past Fall.
Jenna, Shelby, and their ama...
zing team made sure everything was done to perfection. From contacting vendors in advance, to helping with flower delivery and photo frames set-up, not a single item was overlooked.
The team is communicative, kind, professional, and incredibly good at their job. I would recommend Up North Events to everyone over and over.
Response from Up North Events on 01/06/2025
Thank you so much!! You and your family/friends are such great people and it's been an hon...
or to be involved in several of your weddings. It was seriously so much fun working with you. <3
Katelyn S
5.0
12/21/2024
Thank you, Jenna and all the UNE team, for helping to make our wedding the Best.Day.Ever!
In the busy weeks since our wedding (really - how does time fly so fast?), one thing tha...
t we keep coming back to is how thankful we are that we had you! It was such a help to have you to bounce questions off of in the year of planning, have your support in the week/days leading up, and most especially on the day of our wedding. I knew that we were in great hands! Thank you for everything you and the team did to make the ceremony and reception so beautiful and to make sure everything ran so smoothly (when working with "Skornia-time", that is quite a feat!). Not only were you and your team so organized and professional, but you really "got" us and matched our vibe completely.
Lastly - I'm sure that every wedding has its hiccups, but I hope very few have an ambulance part way through. I want to thank you especially for all you did to make sure that the wedding part was taken care of so that my family could fully focus on the important part - family.
Response from Up North Events on 01/06/2025
Thank YOU for choosing us and for being such a dream couple to work with. Your wedding day...
was filled with so much joy and love. It was a pleasure to be a part of.
Brianna J
5.0
10/20/2024
Jenna and team did an amazing job! I had so much faith in her and the day-of, a rain storm came and altered a lot of details. I was able to fully enjoy the day because I was confid...
ent in her ability to make sure everything was taken care of. Thank you, Jenna!!
Response from Up North Events on 10/21/2024
Thank you for the kind words and for trusting us with the details of your day! You and you...
r family were amazing to work with, and it was a night to remember.
Jennifer K
5.0
10/18/2024
Words can’t express my deepest appreciation for Jenna! She went above and beyond for me to create every vision of my dream wedding!!! I would recommend her a million+ times because...
she is truly the best there is. So caring. So attentive. So precise. It was an honor having her by my side through the entire planning process! Thank you Jenna!!!!!
Response from Up North Events on 10/19/2024
Words cannot express my appreciation for you either! We went through a lot together to pla...
n your wedding in just 3 short months, and we definitely made some magic happen. Thank you for trusting the process and being so fun to work with. <3
Jillian Z
5.0
9/25/2024
Jenna and her team are as good as they come - we wish we could give 1,000 stars! We could not be happier that they were a part of our big day and are for certain that it would have...
not been so smooth had it not been for Up North Events. THANK YOU!!
Response from Up North Events on 10/19/2024
Jill - Thank you!!! We are SO glad you chose us to coordinate your day and had the best ti...
me working behind-the-scenes to help it all come together as planned. We'd do it again in a heartbeat. <3
Kelly W
5.0
6/20/2024
I can't say enough good things about Jenna! She is so well organized and on top of every detail - even the ones that hadn't even remotely crossed our minds. She is also a very calm...
ing presence which is good energy to have when it comes to a wedding! Her and her team went above and beyond to step in and resolve issues on the wedding day itself. My now husband and I both felt like we had nothing to worry about and be fully present to attend and enjoy our wedding! Best money we spent by far.
Response from Up North Events on 08/07/2024
Thank you for the great review! We absolutely LOVED working with you, and wish you all the...
best, forever and always! <3
Matt S
5.0
12/14/2023
Jenna and her team were amazing. Jenna had such a personal touch and was so warm and kind to work with. We loved her attention to detail and how easily she understood our vision. S...
he did an amazing job with the heavy lifting and having some of the harder conversations with our vendors we didn't have time for. She was also fantastic in coordinating all of the day of details and making sure things stayed on track.
Do not look for anyone else, the team at Up North Events is your go to. Your one stop shop. Your all stars and heroes. I would recommend them one million times out of ten. You are in amazing hands and will be well taken care of by this team.
Response from Up North Events on 02/01/2024
Thank you!! You two were the sweetest, and I hope to see you again! Wishing you many years...
of happiness together!
Cindy J
5.0
11/29/2023
Jenna went above and beyond to make our daughters day perfect. We used her for day of coordination and she handled all the vendors very professionally. Jenna handled all the det...
ails for the entire day and it was all perfect!
Response from Up North Events on 02/01/2024
Thank you so much, Cindy! Your family is wonderful and it was a pleasure to work with you....
Laura O
5.0
11/11/2023
The Up North team was critical to the success of our wedding. We planned a Northern Michigan wedding from Denver, so it was important to me to have a team we trusted. We had a cere...
mony and reception in 2 locations, so Up North supported in all the logistics and organization. They think of EVERYTHING, and it was so special that my family, husband and I could focus on the special moments.
From the first meeting with Jenna until the final wrap-up, Up North was enthusiastic, reliable and truly a pleasure to work with. I would recommend their incredible services to any couple!
Response from Up North Events on 11/15/2023
Thank you so much, Laura! Your wedding was so dreamy - some of our favorite photos of all ...
time! We loved working with you and your families on the wedding day. Truly such a pleasure.
Natalie K
5.0
10/20/2023
Jenna and her team at Up North Events did an exceptional job ensuring that our event ran smoothly. My only regret is that we did not hire Up North Events for our entire wedding pla...
nning season when our event grew in size! Jenna untangled every detail that was in place, making sure that our vendors were organized and taken care of which was very important to us. The week that her services kicked in was the most encouraging time because I felt so much more supported. Our ceremony rehearsal was a fun experience, Jenna and her team organized that portion of our wedding day to every detail and our family and friends commented on how well organized our ceremony rehearsal was.It is worth mentioning that Jenna is so beautifully patient which is such a helpful characteristic during such a stressful time! I felt confident in handing all of the details off to Up North Events and we had a wonderful, memorable wedding.
Response from Up North Events on 10/26/2023
Thank you so much for the kind words! We loved coordinating your wedding. It all came toge...
ther beautifully and you were such a joy to work with!
Jim P
5.0
8/16/2023
Shelby was absolutely incredible. She tied everything together, from coordinating with other vendors to decorating and tear down. We had nothing to worry about with her involvement...
. I had several other vendors tell me she was really a pleasure to work with as well. Our wedding day honestly wouldn’t have been able to happen the way it did without Shelby.
Response from Up North Events on 08/16/2023
Thank you, Jim! I truly enjoyed getting to work with you and Amber and am happy I was able...
to take part in your special day. <3
Hannah B
5.0
8/14/2023
I originally hired Jenna for just decorating/clean up, but then when I realized everything that she does for the day-of coordination package, I knew I had to have her there for the...
whole day. I was able to rent some of her wedding items, which was amazing because I was flying to my wedding, and we emailed and spoke on the phone about my wedding details.
On the wedding weekend, she ran our rehearsal, finalized details with all of my vendors, and made sure everything was perfect and running on time on the wedding day.
I would recommend Jenna as a planner or coordinator to anyone - she was warm, organized, friendly, and was able to keep everything moving at the wedding when I was greeting guests/dancing, etc.
If you are on the fence about having a planner/coordinator, do it! Jenna did so many things that I don't even know who would have done these things...she put the cake plate out for our cake cutting, had our marriage license ready to sign with a pen, moved our guests to cocktail hour, signaled for the music to start when I walked down the aisle, and I am sure about a million other things that I didn't even notice. I cannot thank her enough.
Response from Up North Events on 10/26/2023
It was my pleasure, Hannah! I'm so glad we could be a part of it. Thank you for noticing a...
ll the little things! : ) It was such a beautiful day.
Trish P
5.0
6/02/2023
Jenna and her team were a blessing. Everything we anticipated and even the things we didn’t, were taken care of. We couldn’t have asked for a more attentive, attention to detail a...
nd no worries experience. Our ceremony and reception locations were both well taken care of. The day went smoothly. All the things we wondered about, how would we get them done, were simply taken care of. Thank you Jenna!
Response from Up North Events on 06/22/2023
Thank you so much, Trish! It was a great kick off to our 2023 wedding season. We were thri...
lled to be a part of it. <3
Erin M
5.0
9/19/2020
Jenna was absolutely amazing! About two months before our wedding we decided to reschedule our Chicago wedding (where we live) to Bellaire, MI (at a family home) due to coronavirus...
. We were stressed about switching our plans so close to the wedding date, especially to an area where we knew very little about the local vendors. From our initial call, it was clear Jenna was the woman for the job. She was able to fit her services to our needs and budget and found several vendors that were still available on short notice AND within our budget. She responded quickly to our questions, provided updates during her search, and gave detailed overviews on the vendors to help us choose our best fit. We would have been lost without Jenna's help. I cannot recommend her highly enough!
Response from Up North Events on 10/01/2020
Erin - it really was so fun working with you! I enjoyed helping put together all of the pi...
eces and finding the best fits for your needs. Thank you for the kind words!
Mary R
5.0
9/18/2020
Jenna was a perfect fit for our daughter's planned lakeside cottage wedding ceremony and reception that ended up much smaller due to Covid concerns. She is a positive, calm, and ...
professional communicator, who blended in with our family members and other vendors with grace and ease. She has a gentle style with a keen focus on detail. What was most helpful to us was her ability "on the fly" to contact all the vendors the night before the wedding to move up our ceremony and wedding dinner by an hour, and it all came off perfectly.
Response from Up North Events on 10/01/2020
Thank you, Mary! I'm so happy I could be helpful in moving everything up to beat the impen...
ding storm. The wedding was sooo dreamy and I can't wait to see the photos!
Maddie R
5.0
3/27/2020
Jenna is so amazing. We had our wedding in August 2019 and She was so helpful every step of the way. She kept us on track with our plans, answered all of our many questions, and ev...
en helped us plan the details of our ceremony. She is so knowledgable about the area and was a huge help. Thank you Jenna we really couldn't have done it without you!
Response from Up North Events on 04/09/2020
You are so welcome! It was truly my pleasure and it was wonderful to be able to see your w...
edding day come together. All the best!
Ava K
5.0
9/19/2019
Having Jenna at up north events be my day of coordinator was the absolute best choice I made during wedding planning. I had no idea how important it was to have a wedding planner, ...
I originally did not plan on having any one. I was under the impression that I could plan my wedding myself and family/friends would be there the day of to help out. However, on your wedding day and days leading up everything is complete chaos and having someone there who’s only job is to help you with whatever detail needs attending to is a complete must. There’s absolutely no way my wedding would have run smoothly without her help. She was extremely organized, had all my details written down, and was there from start to finish. I had an outdoor ceremony and it stormed just as we were about to walk down the isle. Only 45 minutes later the rain stopped and Jenna had every chair dried and guests back in there sheets and I still had my dream wedding. I couldn’t recommend her enough.
Response from Up North Events on 09/20/2019
Ava - I absolutely loved being able to help with the wedding. Thank you for leaving a revi...
ew and for letting me be a part of your celebration! Loved working with you both.
ashley t
5.0
8/23/2019
We hired Jenna to coordinate our rehearsal dinner and wedding day at Shanahan's Barn and I could not have been happier with her services. Her attention to detail, organization skil...
ls, leadership and ability to keep everything and everyone on track was outstanding! She was there to bounce ideas off when I was feeling stuck and even went above and beyond and helped donate all my florals to the local retirement community near by! I didn't have to worry about a thing the entire day! Hire her!
Response from Up North Events on 08/26/2019
Ashley - thank you for the kind words! Your wedding day was truly beautiful in so many way...
s. I am so happy for you and Alex and wish you all the best and many years together.
Annie M
5.0
5/31/2019
Up North Events made my wedding day so stress free! My husband and I planned our wedding from out of state and Jenna was so helpful and always available when we needed to hash out ...
details!
Response from Up North Events on 07/19/2019
Thank you! It was an honor to be a part of your wedding day and I'm so glad I was able to ...
reduce some of the stress.
Lauren J
5.0
5/05/2019
My husband and I were paying for our own wedding and we were struggling to find a venue that we loved, but was also affordable. We are eternally grateful for having found Jenna- wi...
thout whom, our dream of an up north waterfront wedding likely would have never happened. Our ceremony and reception at Sommerset Pointe Yacht Club was incredibly beautiful and intimate, and Jenna helped us make it all happen. If you are looking for somebody who will help make the impossible possible, than I highly recommend Jenna at Up North Events!
Response from Up North Events on 05/10/2019
Lauren - I had so much fun coordinating your wedding at Sommerset and still remember it ve...
ry well. It was beautiful. Thank you so much for the kind words!
Tanya C
5.0
4/30/2019
Jenna Koeller was our wedding coordinator at Castle Farms in 2013 and she was absolutely amazing! We were planning the wedding from about 5 hours away and she was very quick to res...
pond and always kept us in the loop as to what was going on. The day of the wedding she was everywhere, constantly making sure everything was exactly how we wanted it and taking care of any request we could possibly come up with. I would highly recommend her to make your special day relaxing and worry free!
Response from Up North Events on 05/01/2019
I so enjoyed working with you and Tyler as well! It was a really neat experience for me to...
see the military traditions you incorporated in your ceremony. It was an honor to be a part of your wedding day and to help organize all the details. Thank you, Tanya!
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Up North Events
Jenna
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Owner, Wedding Coordinator
Typically responds within 24h
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