Boston's Premier Wedding Salon
AWARD WINNER (9X)
Thanks to recommendations from couples on The Knot
VOWS Bridal is the premier wedding gown salon in Greater Boston, located in Watertown, Massachusetts.
At VOWS, we believe that every bride is unique and pride ourselves on providing you with an unparalleled and personalized shopping experience. VOWS carefully curates a vast collection of designer bridal gowns from around the world. Our expert stylists will help you navigate your dress shopping experience until you find the one that’s just right!
We also carry one of the largest collections of plus size special order gowns up to size 30. We cannot wait to see you and help you find THE ONE!
Woman-owned Business
Details
Dresses
Wedding Dresses
Fashion Services
Bridal Stylists
Online Ordering
Plus Size Available
Gown Collections
Awards and Affiliations
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Reviews
4.9
out of 5.01044 reviews
Your trust is our goal. Our community relies on honest reviews to help
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Review Summary
This AI-generated summary is a snapshot of this vendor's ratings and feedback.
Vows is a welcoming, chic salon with a wide, well‑organized selection and attentive, skilled stylists who listen and tailor pulls to each bride. Appointments feel relaxed and non‑pushy—often resulting in brides finding their dream dress, including plus sizes. Reviewers praised helpful communication, reasonable pricing, and thoughtful celebratory touches.Review photos
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Maria S
5.0
5/19/2026
I had a great experience at Vows. Folks there were so kind, patient, and gave me great insight. Never felt rushed, my decisions were always respected, and they were collaborative i...
n helping me find the best dress for the big day. Thank you!
Michaela G
5.0
5/18/2026
My group and I had an amazing experience at Vows! My consultant was Deirdre G and she was phenomenal. We talked about my vision and budget and hit the racks picking out some favori...
tes while Dierdre collected my wishlist gowns. I felt relaxed and comfortable the entire time and received great advise from Dierdre. She truly made the experience wonderful and I left with my dream dress! I could not be happier and I will recommend Vows and Dierdre to everyone!!
Any questions?
Sara A
5.0
5/12/2026
This was a great experience!! They allow you to make a wishlist on their website with gowns you want to try, they allow you to shop in the store while they pull those/confirm that ...
you want to try them (which was so nice because one dress I saw in person I didnt end up liking) and then they stylist helps you try on, listens to your comments and pulls more dresses based on your feedback!!! I went shopping at two other places and this was the best experience by far.
Shoutout to my stylist Kelly Lacroix- she was so amazing, knowledgeable and sweet! She knew the inventory so well, was so patient with me and really made this such an amazing experience!
Angela D
5.0
5/09/2026
I had a great experience at Vows! Alex was the best and really listened to what I had to say. She helped me find the perfect dresss!
Shauna B
5.0
5/04/2026
A few years ago I went with my sister to Vows, my sister was trying on dresses and her experience was so amazing that fast forward to now- I decided to go back to Vows to find my d...
ress. I’m not quite a “girly” girl so I was SO nervous going into this, my hands were shaking lol. But right off the bat, Hannah H (our bridal helper) made me feel comfortable and reassured me we would have a fun time. Throughout my entire time there Hannah H was PHENOMENAL. She always made sure I felt comfortable while changing in and out of dresses, she truly was listening to the things I did & the things I did not, like about the dresses I was trying on. It was because of her attention to detail & to me- that Hannah herself ended up pulling my dream dress that I said YES to! She found everything I was looking for all in one. I was also happily surprised the dress she pulled was not only in my budget, but actually UNDER! I think their dresses are so reasonably priced especially for how beautiful they are. I was also offered a celebratory glass of sparkling cider when I said yes! The entire experience from entry to exit was 12/10 for me and my sister. I couldn’t recommended Vows more, I think they are so wonderful and I wish I could try dresses on all day at their store it was so much fun!
Sarah C
5.0
4/24/2026
Going to Vows was an incredible experience to try on dresses and find my perfect wedding dress. I worked with Katie Beadle and she was so friendly and helpful. She listened to my i...
deas, gave me a push when I needed it and made sure that I found exactly what I wanted. There were so many incredible options available. Cannot recommend Vows enough!
Samantha M
5.0
4/12/2026
Great experienced! I’m a plus size bride (usually size 20 or 2XL). I was really nervous that with my size I wouldn’t be able to get a real feel for the dresses. Christina did incre...
dible work and throughout the appointment my size was the last thing on my mind. I ended up choosing a dress that I love and I had the experience I always dreamed of! Highly recommend for plus size brides nervous about the wedding dress shopping experience!
Shazie S
5.0
3/22/2026
OMG Vows was truly a beautiful experience. From the moment I walked in, everybody was so kind and welcoming. Christina, my stylist, was truly AMAZING!!! She is the ultimate hype wo...
man and offered so many styles to help me narrow down my choices. I came in with the intent of trying on different styles and ended up actually committing to one!!! Christina truly brought all the good vibes and I am SO grateful for her energy and attentiveness for this bridal experience. I cried when I tried on THE dress and she played a huge role in that!! 10/10 recommend!!!
Ali G
5.0
3/19/2026
I purchased my wedding dress at Vows and really enjoyed my experience! As someone who is particular and had been dress shopping far too many times, I loved that I was able to look ...
through the rack on my own before we got started - it felt like a truly collaborative process with my stylist, Christina. Christina made me feel so comfortable and really listened to my input! She was patient, kind, and skilled in her work. I am so grateful to Vows and couldn't be happier that I found my gown (Pippa by Made with Love) here.
Megan H
5.0
3/03/2026
VOWS was recommended to me by a friend, and I'm so glad I booked an appointment. The salon was busy with an exciting and welcoming atmosphere. Brittany started the appointment by a...
sking about dresses I had liked from other appointments as well as what I liked from the VOWS website. She pretty much took it from there - I only picked one dress off of the rack to try myself, but the ones Brittany pulled were all great and ended up being my final picks. She also heard my feedback with each dress I tried and adjusted what she pulled accordingly. She was also very aware of both my budget and timeline, and was transparent when certain dresses might require rush ordering fees or not. The dressing room felt very private and there was the perfect amount of room for my three guests.
Lindsay M
5.0
2/24/2026
I went to VOWS after a couple of friends recommended it, and my experience exceeded my expectations. The store is chic, full of gorgeous dresses, and with such a friendly and kind ...
staff. I found my dream dress, and worked with Christina J. who was the best! She immediately had my group and I select dresses for me to try on, a fun perk to shopping here, and suggested that I try on a range of dresses to make sure I was confident in what I wanted and didn’t want. She felt like part of the group, and really listened to me to find dresses that matched my style. By the end, we were getting nitpicky about dresses and that was further confirmation that the first dress I tried on was the one. Her guidance and support through that was wildly helpful and made the day all the happier! Thank you for making this such a joyful experience!
Brigid H
5.0
1/29/2026
Vows was my first and last stop for wedding dress shopping thanks to the amazing selection and help from Hannah H. Hannah was so lovely and made the process feel stress free, fun, ...
and nailed down exactly what I was looking for (even if I couldn’t find the literal words to describe it!) She was SO helpful and by the end of my appointment I found the one and could not be any happier!!! Thank you to Vows Team and especially Hannah H!!!!!!
Paul D
5.0
1/10/2026
The only place I would recommend to other brides! My experience was perfect at Vows. My stylist and I had a convo at the start of the appointment about what I liked, what I had tri...
ed on so far, etc. I showed her some pics as well. She immediately grabbed 2 dresses to try and they ended up being my top 2!! We still got to have the full shopping experience and I didn't feel at all pressured, but her dress picks were exactly what I was looking for. I was really torn between the two and my stylist was amazing at helping guide me through the decision. I left feeling so confident and excited :) 1000/10 these stylists are true professionals
Leah S
5.0
12/30/2025
I found my dream dress at VOWS!! Hannah was my stylist, and she was truly incredible. She is genuine, intuitive, and exceptionally talented at what she does. She really listened to...
my thoughts and feelings about each dress and thoughtfully selected new options based on my feedback from previous try-ons. Hannah was amazing at narrowing down the many choices until I finally found my dream dress.
Unlike some of the more sales-focused experiences I had at other stores, Hannah was never pushy or over-the-top. She was professional, knowledgeable, and sincere throughout the entire process. She never pressured me and always made me feel comfortable and supported, which I truly appreciated. Thank you so much, Hannah!
Ben P
5.0
12/29/2025
VOWS was the third and final salon that I went to. I loved my experience there, and was thrilled to find my dress. The inventory is fantastic, and my stylist was so helpful in pull...
ing my top dress from another salon, as well as similar styles. When it came time to decide, she was super accommodating in showing me the dress I loved in my size, while holding up a different size of the same dress with the lining color I preferred. I don’t live in the area, and VOWS made sure my dress got shipped to me out-of-state in perfect condition! I would highly recommend VOWS for a great dress shopping experience.
Nell S
5.0
12/08/2025
I went to Vows on Dec 6th and had the absolute best experience. The store itself is so chic, clean and organized. We had a slight miscommunication with checking in, but the owner q...
uickly came out to apologize about the mix up, as did the other attendants at the front desk (all about how you recover!). This was my second dress appointment, and I was nervous about the entire process. Insert - Christina. Christina made the process so fun, positive, and relaxed. She made me feel like a true 'baddie' in every dress I tried on but still was honest. She ended up picking my winning dress by taking all of my feedback from the other dresses I tried on. It was the final dress I tried on, and it ended up being THE ONE. I had booked a second appointment that day elsewhere and ended up cancelling it, as I had the winner. It was seriously a perfect day for me and my group, and I kept smiling the whole rest of the day.
Rebecca B
5.0
11/16/2025
From the moment we stepped into Vows everyone was extremely attentive and friendly- the energy was amazing! Our stylist Deirdre was hands down the best. She had us to walk the show...
room and pick styles we liked and after hearing reviews on the dressed I originally tried on she went back into the showroom and with her magic touch pulled dresses that she felt fit the bill. And she was right, the dress I went with was pulled from Deirdre! Thank you for making an experience I was dreading enjoyable and not stressful.
Julia K
5.0
11/09/2025
I found the wedding dress of my dreams at Vows! The staff was very helpful and patient during the process of trying on dresses, and they were able to recommend dresses and veils ba...
sed on my style preferences. I had a great experience at Vows and highly recommend the store to other brides!
Erin M
5.0
11/02/2025
Vows was amazing! I went twice and had the most helpful girls both times. They are so accommodating and helped me find my perfect wedding dress!
Stephanie C
5.0
10/24/2025
Going to VOWS for wedding dress shopping was one of the best experiences. My consultant Bianca helped me pull a couple dresses that I had already looked up while also pulling simil...
ar ones just in case I wanted something a little different. She made me feel so special and worked with me to sort through how each dress made me feel. Once getting to "The One", I was led to a big mirror and she added a veil and a bouquet to help the vision- definitely an emotional experience which helped solidify my decision to buy my dress that day. Can't recommend them enough!
Colleen D
5.0
10/19/2025
If you're considering booking an appointment here, take this as a sign! I was so sure I would just be trying dresses on get a feel of what I wanted at my appointment at Vows, but I...
found my dress that day! Hannah H, my stylist, knew exactly what I was looking for and picked out the dress I immediately fell in love with. She was super knowledgeable throughout the whole appointment, helped me figure out what was working and what I needed, and made the appointment a great time! All the dresses were very reasonably priced, and they had a great selection. Book that appointment!
Ashley C
5.0
10/18/2025
Vows was so perfect helping me pick my wedding dress and veil! Lauren was so helpful and pulled so many beautiful dresses for me to try on based on what I wanted! I loved every sec...
ond at vows!
Emily V
5.0
10/07/2025
The entire team at Vows was so helpful and friendly. They all worked together to make our day stress-free and successful! Bianca made great suggestions and helped me find the perfe...
ct dress.
Courtney C
5.0
9/19/2025
Had the BEST experience at Vows! I went in with the mindset of finding something I loved and fell in love with a dress, and my stylist, Hannah was amazing! She pulled so many dress...
es that were just my style. 12/10 recommend!
Nicholas M
5.0
8/18/2025
I had such a wonderful experience at VOWS. I felt a warm welcome from the second we stepped into the store. Christina J went above and beyond in helping me find the right dress. I ...
never felt pressured or rushed, and could tell how much she genuinely cared. If it weren't for her, I would never have found my dream dress, as it wasn't on my radar or something I would have chosen myself by looking at it. I am so incredibly grateful for her support, knowledge, and kindness. It made for an unforgettable experience. We visited several other places, and nothing else came close to VOWS!
Shamika S
5.0
8/16/2025
From the moment I walked into VOWS, the customer service was top tier! Every single person made me feel welcomed and special, but my stylist Catie truly made the experience unforge...
ttable. She was such a vibe—personable, warm, and fun. We chatted not only about my style and vision for my dress, but also about how I met my fiancé and even her own wedding back in 2020. That personal connection made the appointment feel so authentic.
What I appreciated most was how Catie really listened to what I wanted. This was the second store I had visited, and she made sure I felt confident and heard every step of the way. Together, we created magic through creativity, and everything came together perfectly—I said YES to my dress!
Thank you, VOWS and Catie, for making such a special moment in my wedding journey absolutely perfect. I look forward to sharing my wedding photos with you and the VOWS team! 💍✨
Amelia
5.0
8/11/2025
I went into Vows determined not to buy and to only try on, because I assumed I would not find my dream dress in the first place I went. But Vows ended up being both my first and my...
last stop at a bridal salon, and I cannot recommend their services enough! I am over the moon with the stunning dress and veil I bought, which the stylist Aly thoughtfully picked out to go together. Everyone we met was tremendously kind, helpful, patient, and encouraging, which helped melt away the anxiety I was feeling as I entered the dress shopping process. Aly took the time to break down how the appointment would run, listen to my desires and preferences, how the pricing and organization systems worked throughout the store, and later what I could expect in terms of tailoring. Aly made sure that I was feeling confident, beautiful, and excited about every dress I put on (even if I was indecisive), and if I didn’t, then the dress wasn’t for me! All the women working there were super chill, knowledgeable, and supportive! I never felt pressured or rushed to make a decision or to purchase from them. But I am so glad I did! Vows has exceptional, professional services and an extensive, top-notch selection of gowns and bridal accessories. Every detail felt thought of and addressed with care.
Paige A
5.0
8/06/2025
I cannot say enough about Vows! I purchased my dream wedding dress after two appointments with Liuba. Liuba was professional, patient and SO helpful. I knew after my first appointm...
ent I found the dress I loved but didn't want to purchase without exploring other options just incase. I ended up going back to Vows because my initial experience with Liuba was so positive and I knew my perfect dress was there. My bridal party also accompanied me which made it lots of fun. The suites are beautiful and spacious. This was one of the best parts of my wedding planning!
Julie L
5.0
7/27/2025
I had an incredible shopping experience at Vows! Even though I was Bianca’s last appointment of the day, she greeted me with so much energy and positivity and it truly felt like I ...
was her first. She immediately picked up on my style and made me feel completely heard throughout the entire appointment. Bianca took the time to listen to all of my wants and needs, and thanks to her, I found my perfect dress. Her enthusiasm and attentiveness made the experience so special and memorable. I highly recommend Vows and especially Bianca to any bride-to-be
Elizabeth A
5.0
7/27/2025
Trying on wedding dresses has been my dream since I was a little girl! When the day came I was so excited and nervous but Bianca made me feel so comfortable! Her energy was amazing...
and so fun!! Her communication with us was so great on making sure she I didn’t try on a dress that was out of my budget. She gave her stylist opinion when needed and just made the whole experience one to remember!!
Jill C
5.0
7/17/2025
Found my dream dress as VOWS! They have such a huge variety of options. Our stylist Christina was absolutely amazing and made the experience so much fun. Would definitely recommend...
!!
Rachel W
5.0
7/17/2025
I had SUCH a great experience at Vows. Katie was my stylist and crushed it. I tried on 10 dresses and found the ONE! This was my first time trying on dresses for my wedding. I high...
ly recommend visiting the ladies at vows :)
Mary B
5.0
7/10/2025
I was worried about my bridal experience because I am a size 18, but BOY was I wrong. I got my gown back in December 2024 for a July 2025 Wedding. The gown I envisioned myself in w...
as completely different than a gown I purchased because of the helpful staff and inclusive gown selection. I felt beautiful and everyone loved my dress. I spend a little more than I wanted to, but honestly it was worth it because the dress was PERFECT!!!
Lena H
5.0
7/09/2025
Huge selection, pleasant ambience and helpful staff!
Jordyn G
5.0
7/08/2025
My experience at VOWS was absolutely amazing!! It was the first place I booked to look for my wedding gown & I was so impressed by everyone there, especially my consultant Liuba. S...
he was so kind & knowledgeable, knew what questions to ask and even exactly what I liked and didn’t like about each gown just based on my body language alone. She knew immediately when I fell in love with my gown and after trying it on twice during that appointment I was not leaving without it! — a huge thanks to Liuba & everyone at VOWS for helping me & for finding my perfect wedding dress!!!
Jacklyn S
5.0
6/30/2025
Absolutely incredible experience! Bianca B. made this experience easy and stress-free! My party and I were extremely comfortable and had a great time. I found my dress and the fron...
t desk staff were very helpful with ordering details and tailoring information! I highly recommend others go to Vows!
Taylor B
5.0
6/24/2025
I had the most incredible experience at VOWS Bridal, and I truly have Hannah to thank for that. From the moment I walked in, she made me feel so loved, supported, and beautiful. Tr...
ying on dresses can sometimes feel overwhelming, but Hannah made the entire process feel effortless and joyful.
She genuinely listened to what I was looking for and helped guide me to the dress—one that I completely fell in love with and felt entirely myself in. Her encouragement and thoughtful insight helped me feel confident and firm in my decision, and I’ll always be grateful for that.
Finding my wedding dress was such a special moment, and thanks to Hannah, it’s one I’ll never forget. If you’re looking for a bridal experience that is supportive, empowering, and filled with heart—VOWS and Hannah are everything you could hope for.
Brooke J
5.0
6/22/2025
I had the most seamless, perfect experience at VOWS! Specifically with Christina, if you are able to get her, you will not regret it! I am an extremely indecisive person and was ab...
le to find my perfect dress on my first shopping trip due to her. She helped me to make decisions throughout the process and used my feedback to dresses, to go back and pick out even more perfect dresses! She led me to say yes to the dress and I could not recommend her enough!
Jen C
5.0
6/15/2025
So many plus size options! Seamless process and fit me in for an extra try on appointment last minute when I was deciding between a dress at another salon!
Abby N
5.0
6/15/2025
My experience at Vows was INCREDIBLE. I worked with Christina and I could not recommend her enough. She made me feel so confident and understood exactly what I was looking for, eve...
n when I couldn't quite describe it myself. The process was thoughtful and seamless – from booking, to making a wishlist, to searching the racks and trying on. I am now the third of my sisters to shop at Vows – we'd recommend to anyone in a heartbeat.
Kim G
5.0
6/08/2025
I had the best experience at vows! My consultant was so sweet, fun, and executed my vision PERFECTLY! I never thought I would cry buying my dress… but it’s kind of impossible not t...
o here!
Jessica C
5.0
6/05/2025
Vows was my third and final stop on a long day of dress shopping. At this point, my family members, and I were pretty tired and burnt out. However, my stylist, Katie B, immediately...
set the tone with welcoming high energy and got us excited to get back into it. Katie was phenomenal at asking the right questions to understand exactly what I was looking for and picked dresses right on target. Here, you’re able to shop the aisles yourself, in addition to your stylist, pulling gowns, which I think is a really great way to make you feel like you’ve considered every option. Throughout trying on dresses, Katie was incredibly present and we were so impressed by her ability to help me narrow down exactly what I did and did not like. Through her process, she was ultimately able to pull a dress that I had not previously considered, which I ended up, saying yes to! The inventory here is beautiful and expansive, and the shop itself is large and airy with comfortable and private dressing, rooms and mirrors. The experience was truly wonderful, and I would recommend every bride to shop at vows.
Elizabeth C
5.0
6/03/2025
Vows was so easy to work with throughout the wedding planning process! I specifically went in wanting a Made with Love gown and found the one within my first and only dress appoint...
ment. They have so many options but do a great job at not overwhelming you with too many dresses. I would recommend to anyone looking for their wedding dress!!
Megan D
5.0
5/21/2025
100% would recommend everyone to get their wedding dress at Vows. They were incredibly professional and personal and really got down to the details to help me pick the perfect dre...
ss. They also offered a list of seamstresses and cleaners they work with to help alter the dress before the day and clean/preserve afterwards. I absolutely loved Vows and would recommend anyone to go.
Francesca P
5.0
5/14/2025
I worked with Catie and I absolutely loved it there! It was a lot of fun and Catie was super helpful for the entire appointment! Loved the one-on-one time with her and her insights...
on dresses I wasn't sure I would like! I ended up getting my dress and veil the same day!
Eileen D
5.0
5/11/2025
I had one appointment at Vows Bridal where I found my wedding dress. The entire staff was very friendly and made me feel very comfortable when trying on dresses. They had a wide se...
lection and only brought me dress options that were within the price range I provided. They also work with very impressive alterations contacts who did an amazing job altering my dress and adding a bustle. Everything was perfect!
Rachel G
5.0
5/07/2025
I can't say enough about Vows Bridal. I was able to go home with the dress of my dreams all thanks to my stylist, Christina, and the management. Christina's professionalism was abo...
ve and beyond all expectations - she was truly determined to help me find and walk away with the perfect gown. I did not feel pressured or rushed, which is an experience I have had at other bridal salons. She was patient, non-judgmental, and caring, and it was obvious her top priority was that I was truly happy with my dress.
Vows in general has an incredible selection of gowns. They take the time to really listen to your vision, and help to guide you in the right direction. I am so grateful for Vows (and Christina)! :)
Mary S
5.0
5/07/2025
I was a little nervous going into my appointment, but the team at Vows made everything SO EASY. Big shout out to Aly for being a rockstar and making the experience of finding my dr...
ess such a positive one. I went into the appointment thinking that it would be hard to find a dress because I'm plus size, but there was such a large selection to choose from. Ultimately I said "YES" to the most perfect dress (a style that I had not even considered) and can't wait to wear it on my big day.
Catherine J
5.0
5/04/2025
The Vows and Katie gave me an incredible experience yesterday. From the minute I walked in through the doors with my girls I felt attended to and cared for. I love being able to pi...
ck on the floor and see various designers based in budget.
Katie did any amazing good listening to my wants and needs but also my dislikes. We talked style budget and venue location. I felt comfortable with her and secure in her decision making. She brought my vision to life and we landed on picking the dress of my dreams.
I could not be more excited for my fitting appointment.
Thank you again Vows bridal for an amazing experience. 🥰
Fiona D
5.0
4/26/2025
Bianca and cait were the most uplifting and fun stylist! They gassed me up the whole time and made me feel absolutely beautiful! So so happy with my experience here
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