About this vendor
For over 40 years, the Wedding Shoppe has helped countless couples find their dream attire. Our large selection, unbeatable prices, and memorable customer service have helped us grow into a premier wedding retailer in Minnesota, and one of the largest bridal salons in the country. Creating happiness isn’t our job, it’s our passion.
Details
Accessories
- Veils
Business Attributes
- Veteran-owned Business
- Woman-owned Business
Dresses
- Bridesmaid Dresses
- Flower Girl Dresses
- Mother of the Bride Dresses
- Wedding Dresses
Fashion Services
- Online Ordering
- Plus Size Available
- Rentals
Suits & Accessories
- Bow Ties
- Shoes
- Ties
- Tuxedos & Suits
- Vests
Awards and Affiliations
6-Time 'Best of Weddings'
2026.2025.2021.+3 more.
Best of Weddings
The Knot independently assesses vendors for this award—it’s never self-reported. We base it on firsthand experiences from real couples and guests, and they must have a 4.5-star average across 7+ reviews in the qualifying year.
Hall of Fame
Earned by winning 'Best of Weddings' four or more times.
Reviews
Your trust is our goal. Our community relies on honest reviews to help
you make those big decisions with ease.
4.1
out of 5.01062 reviews
Review photos
Showing slide number 1 out of 9
Wedding Shoppe made me feel so welcome! They have so many beautiful options for every price point and helped me find my dream dress!
Great experience with finding a dress and picking up the dress when it came in. I will always recommend Wedding Shoppe Inc!
We went to the Wedding Shoppe to get the flower girl dress. My little cousin was so excited and our consultant was very patient letting her try on so many pretty dresses. They had ...
several options in stock and we found the perfect dress that matched our wedding vibe.
The Wedding Shoppe Inc. is where you go for a plethora of stunning options, incredibly helpful stylists, and any accessories you want to make it all come together. I bought my wedd...
ing dress, veil, earrings, and hair piece here and I could not have been happier with each purchase! The ladies there are very knowledgeable about the new styles and trends as well as catering to what your needs are. I came in literally with no idea about anything in regards to my style or preference and they helped whittle it down to a manageable amount of choices. I am quite a tomboy so this all was new to me, choosing styles, colors, cuts, etc. It might seem overwhelming at first, but they keep it simple! I got a dress that was from a local stylist at a price that was shockingly affordable! That was huge for me since I was on a budget. When accessorizing, they gave me excellent advice that I did put to good use as my dress was very decoratively beaded. It is hard to accessorize something like that without overdoing it or looking like you did not put thought to it. The accessories complimented my dream dress without overdoing it or underwhelming the whole picture. The stylists were so patient with me and so caring for every step beyond buying the dress. They gave me alterations recommendations (which were far and wide to help any bride in MN) and aided me with a bodice I purchased for my dress. It did not come in in time by no fault of their own but they made it right!!! To Wedding Shoppe Inc.: you made me feel like the most beautiful bride before my wedding and I was so stunning with the dress you helped me find. I thank you from the bottom of this tomboy's heart, you made me feel like such a princess!
This is going to sound dramatic but The Wedding Shoppe saved my wedding. Four days prior to my wedding I had a dress emergency due to alterations ruining my original dress. After m...
uch discussion, my mom and I decided we'll try to find an off the rack dress. The Wedding Shoppe did not hesitate to help - they got me in within an hour of calling and set me up with Rebecca. She was so kind and empathetic of my situation and went above and beyond on helping me find a dress. She listened to me, offered advice, and never stopped thinking about other available off the rack options that I could try on. I wish I caught the name of the other associate who was helping with Rebecca as she also played such a huge role. Together, they helped find THE perfect wedding dress for me. Honestly, the dress was better than my first dress and instantly my mom and I knew it was THE dress. I can't begin to describe the calm that came over me (& my mom!). They even offered us a list of tailors for alterations and we were able to get in with their top recommendation! I will always remember the care, generosity, and help they showed to me that day. I'm forever thankful to Rebecca, her associate, and The Wedding Shoppe.
The Wedding Shoppe is such a special place! They made my vision for a classic, elegant, spring wedding-day look come to life with both my own wedding gown and my bridesmaid's dress...
es! Everyone who helped me at the Wedding Shoppe was enthusiastic, knowledgeable of the store's inventory, supportive of my vision, and extremely kind. They have dresses at a wide variety of price-points and styles, so there is something for everyone! And it is a family-owned business of over 40+ years, so you can feel the genuine care and customer service quality that goes into each appointment. They also have great accessories, Mother-of-the-Bride dresses, and Menswear, too! I recommend the Wedding Shoppe to every bride looking for a personalized, special experience.
Easy to book, super kind staff, and lots of options! Found and ordered my dream dress here and it arrived in perfect condition and quality!
I worked with Jenna R and she was SO fabulous! I would absolutely recommend her and the Wedding Shoppe. They have a ton of options at a variety of price points, multiple options fo...
r accessorizing and if they do not have what you want/need, they are super helpful in brainstorming how to find it. I brought 5 guests with me to trying on dresses and the area we tried dresses on in was comfortable and private, but not all the spaces are like that.
I had an amazing experience with the Wedding Shoppe! I never felt pressured to buy a dress, and my stylist worked with me to find my dream dress! She took every bit of feedback tha...
t I had to finally pick out the one. My dress came in WAY sooner than expected which was a plus. Every single person I encountered at the Wedding Shoppe was so positive and kind, and I couldn't have asked for a better wedding dress shopping experience!
Incredible staff with such a unique storefront in St. Paul. I worked with Becca and she was outstanding! I found a great dress within my budget and felt truly amazing on my big day...
!
The Wedding Shoppe helped me pick my special dress for my big day! The employees were nothing but kind and helpful in helping me choose the dress of my dreams. Highly recommend goi...
ng here, they have an amazing selection!
Made a quick appointment while in town! ALLI was great with my mother and future mother in law! Kind, showed lots of options, and helped with fitting and measuring! Got my mom’s mo...
ther of the bride dress!
I hate in-person shopping, so what I loved most about this store was how they pull dresses for you. I enjoyed talking with my stylist, especially her flexibility as I had 0 inspo p...
ics. She had me try on so many different styles so I could see what I liked. I fell in love with the 5th dress I tried on, she did such a wonderful job!
The Wedding Shoppe is the gold standard in wedding dress shopping! My consultant, Ella, was beyond amazing! I felt like a princess on my wedding day because of the beyond amazing w...
edding dress she put me in. The service and experience was amazing! The people that work there really feel like they are having the BEST time, and made me feel special and part of the fun! Thank you :)
This is the best bridal shop! I went to two other locations and they were ok, but this is where I found THE ONE. I started my search here to get a sense of what direction I was goi...
ng to go with my dress. I found one that I kind of like, but I didn’t want to rush into it before I looked at other options. Eventually, I had my dress in my vision but I still wasn’t finding it elsewhere so I decided to go back to the Wedding Shoppe. After telling them my vision and trying on a few that were so close, she found THE ONE! It was exactly what I wanted and more! Both times I went, they were respectful of my budget and didn’t bring any dresses that weren’t there. I highly recommend this shop for your wedding dress!
I went to the wedding shoppe with a few ideas in mind, i loved all the dresses they pulled.
Then they pulled one my mom found on the website and luckily had it in.
My mom cried,...
my MIL cried, my bridesmaids cried, and so did I. It was the perfect dress.
They also helped me find the perfect Morilee bridesmaids gowns for my girls.
Thank you, Wedding Shoppe! For my beautiful dress, my veil, and my celebrity preservation kit.
The day wasnt about a dress, but you helped me find my perfect dream dress and someday our children will be able to use my dress if they'd like ❤️
Thank you for adding some magic to my day
I went to the Wedding Shoppe for my very first wedding dress appointment. My dress Consultant was Candace and she did a great job at helping me try on the style of dresses that I w...
anted as well as pulling out all other styles of dresses. She was super friendly and nice and helped me choose my dream dress!!
Going to The Wedding Shoppe was a wonderful experience. The staff were incredibly helpful and knowledgeable. My consultant, Jenna, was the best I could've ever asked for. She asked...
what type of dress I was looking for, what I didn't want, and I showed her my wish list. She pulled 8 dresses, and the first one I tried on was the one! She helped me into and out of each dress, I got to see it on myself first, and she prepped me on the pedestal to show my entourage. Eventually, we got to dress it up with a veil and some accessories. We talked about suits for the groom/groomsmen. Overall, it was a fabulous experience, well priced, and I would recommend everyone to go there! My future mother-in-law got her dress there 35 years ago! I got to sign the dress in the front of the store with "Future Mrs. Groves 2026". It was awesome.
Dress shopping here was a great experience, they had a huge selection for my size! But pickup was a bit of a letdown. The girl who helped me didn’t know much and I left feeling a l...
ittle uneasy. It wasn’t a terrible experience overall, but I expected more from such a big bridal shop.
I had a wonderful VIP experience at the Wedding Shoppe. Vic quickly understood the wedding dress I had in mind and was respectful of our budget. I didn't feel rushed at all and app...
reciated the attention to detail provided by Vic. We also went back to get our bridesmaid dresses from here!
I had a great experience at the Wedding Shoppe! They were helpful, patient, and responsive to feedback as we narrowed down dresses to my preferred style. The consultant I worked wi...
th turned my Pinterest board into reality! The dress I found here really felt like "the one". I got so many compliments and felt beautiful on my wedding day.
From the beginning of my dress shopping experience to the end, The Wedding Shoppe exceeded my expectations. They continue to find options until I found "the one." What was supposed...
to be a 5-6 month order and delivery window was just about 4 months. Everyone had a blast and they truly made you feel like a princess.
The Wedding Shoppe was the third bridal shop I went to on my wedding dress search. I was feeling discouraged going into my appointment since I previously hadn't found anything that...
I loved. The staff took care of me well and helped make this big decision so much easier! I absolutely loved my wedding dress!
Of course shopped around and their choice was the best for plus sizes. Appointments were fine and it went okay...my daughter brought me (mother) to see the final choice and pay for...
the dress. I will warn anyone going up to the counter that there is a spot on the cc machine for a tip I think maybe 5% up to 25% which was entirely unexpected. They make it very clear to you that sales people do NOT work on commission . I can see brides all caught up in the moment thinking this is like a restaurant and giving 20% on a $2500.00 dress!! I just want people to be ready for that as it is not the norm at bridal salons. I checked around. It was an okay experience but not great. They do have good selection and dress came in earlier than expected. They kept us informed. Consider Wedding Shoppe but shop around.
Even though I wound up finding my dress elsewhere, the shopping experience with Becca at The Wedding Shoppe was amazing! She helped me feel so at ease and confident in what I tried...
on, and she made the experience so much fun. Definitely recommend for anyone looking for bridal wear!
I had a great consultant in Elle! She had great energy and listened to my wish list exactly! She stayed within budget and even considered my budget when thinking about alterations....
The only thing with the Wedding Shoppe is when we checked out to pay for my dress, we did not expect that we needed to tip. We would have preferred to know this ahead of time as it just surprised us.
I came to the Wedding Shoppe 2 times before finally making my decision on which dress I was going to pick. Every single person we worked with was so kind and helpful. The first co...
nsultant I worked with came in on a day she wasn’t schedule to work to be there the day I decided on my dress which made me feel so special! They had so many great and different options for you to try on!
I purchased my wedding dress at the Wedding Shoppe and I absolutely loved it. I had a great experience trying on dresses. My host for the day was great at only showing me dresses i...
n my price range. I tried on quite a few different styles and I ended up picking out a dress that I wasn't expecting to go with originally!
We drove 2 1/2 hours to come here. It was absolutely worth it! They were beyond helpful finding my dress, and our bridesmaid dresses. They were knowledgeable on there information a...
nd they actually listened to what I wanted and respected my price point which was nice to see. They worked with my likes and dislikes and even. Bought some that we weren't even considering. They made the whole.proccess smooth. The day of my wedding I got TONS of compliments on my dress it was absolutely beautiful and cost less than what my price point was which was even better!
I absolutely LOVED working with the Wedding Shoppe Inc! They were very professional, knowledgeable, and personable!
I ended up falling in love with the very first dress I tried o...
n! I tried on many others (don’t worry), but the assistant knew exactly what I dreamed of! I also ended up getting all of my bridesmaids dresses from here, too! We all had a wonderful time trying on dresses and seeing what would look best on them!!
My mother also got her dress there many years ago, so it was only fitting I tried the Shoppe first!
I highly recommend this Shoppe for all of your wedding needs! 🤍
My best friend and I were shopping for our wedding dresses together because are also each other's maid of honor. As soon as we started they were very in tune with listening to what...
we wanted and pulling only things that fit what we were looking for. When we couldn't decide because we had one more place to try they weren't pushing us to buy the dresses even though they said one of them was the last one they had or could get. They booked us in for later the same day to put the dresses back on after our final appointment. When we went back it was very welcoming and we requested the same stylists we had that morning, and they were very sweet about it and although we had to wait we were checked on and given water well we waited. Once we had the dresses back on we brought up the things we didn't like about the dresses and they were able to either pin things in the places we wanted them or help us figure out what we weren't seeing. We both said yes to the dresses and funny enough we ended up with sister dresses. This was the best wedding dress shopping experience I've ever had!
Absolutely AMAZING experience!!!
It was very busy upon arrival, but don't let that scare you because once you're paired with your consultant you get your own private room and its a...
ll about the bride!
My consultant, Anne, was so knowledgeable, funny, personable, bubbly and fun! My hype girl for an hour and a half! She asked about me and my guests, asked me if I brought any dress inspiration (she was so appreciative that I came prepared). She then did the work for me, picked out some dresses, helped me try on and asked about me and my fiancé during our time in the room, so so nice! She nailed it by the second round, and I was deciding between 2 dresses. I came back a week later and said YES to my dress!!! She respected my budget and kindly suggested accessories for me, too. I ended up buying a vail that I definitely wouldn't have chosen otherwise, I still came in under budget. Measuring was easy, and we ordered right there. She was so excited for me and really made my entire experience so special and memorable.
The shop is so clean and pretty, you get your own private space sized for the number of guests you bring. You get your own dressing room in that private space that has a floor length mirror so you can see yourself before you show your guests, love this. I could not have asked for a better consultant or experience at The Wedding Shoppe. Thank you so much!!! From one bride to another, book the appointment, you won't regret it!
I found my dress on my first visit to the Wedding Shoppe, then I came back a second time to try it on again and buy it. I love the huge selection of dresses they have – we gave my ...
consultant a few pictures of dresses I liked online, and she was able to pull those exact dresses or a very similar dress for each one.
I’m also grateful that they were flexible and helped me change the size of my dress the day after I ordered. When I bought my dress, I was pushed to buy a size that would have been too big (the size they recommended was based on my waist measurement only, even though that would make the dress 3 sizes too big for my bust measurement). I get that it’s easier to take a dress in than to take it out, but it’s also not easy to take a dress with important chest detailing in 3 sizes, and I prefer a tight fit in the waist anyway – knowing all that, I called to change the size and they were able to work with me. Ultimately, the 6 that I ordered fit me perfectly, with only a hem and a slight take-in of the bust needed!
I will also say, it’s worth going to another shop as well if you’re looking for the fancy white-glove experience – Wedding Shoppe has some private rooms, but also some rooms that you’d share with 1-2 other brides, and it’s overall a busier experience than I got at other salons. However, I started and ended my search here because of their selection and their prices!
I got my wedding dress and our bridesmaid dresses at the Wedding Shoppe! Both times, the people helping us were so helpful and knowledgeable. I liked that they listened to my budge...
t and that they were able to pick dresses for me based on what I described. In fact, they brought me a dress they thought would fit me well and that is the one I ended up choosing!
The Wedding Shoppe was where I found my dream dress! On the day I went, I was able to bring 5 people with me. We were not able to pick out the dresses ourselves (but the consultant...
said that on less busy days you can). We were brought to a private room with seating and a curtain for privacy while changing. Ream was our consultant, she took time to talk with me, asked about what our wedding was going to be like and what I had in mind for a dress. She brought back 3-5 options and the first one I tried on I absolutely fell in love with, Ream understood the assignment 100%. I still tried on the others and Ream was patient and helpful, offering suggestions for changing parts of dresses that I liked/disliked to customize it. I ended up leaving the store to go to two other shops that day, but at the end of the day I called The Wedding Shoppe and asked if I could come back to try on that first dress again. They let me come back, Ream helped me back into the dress, gave me a bouquet to see it with and I was sold! Ream even helped me get a discount and helped me figure out what size and color would be best for me. I highly recommend The Wedding Shoppe!
The selection at the Wedding Shoppe is definitely plentiful, which is a perk. The customer service I received while shopping for the wedding dress was wonderful! I had 3 total appo...
intments and finally found my dress! Also visited other shops while looking.
Amy was my consultant each time and was the sweetest! And so patient as I tried to decide. I've also shopped for a bridesmaid dress here. You do want to look online ahead of time because only staff can pull dresses to try on. I just took screenshots of what I was interested in.
I took 2 out of my 5 bridesmaids here to get their dresses for my wedding. They both got measured by a “professional” consultant. The worker said they should get a size 10. We were...
all shocked because they are usually a size 4. We took the advice of the consultant because this is their job and they should know better. After receiving the dresses they were about 3 to 4 sizes too big. I called the shop and got a defensive receptionist saying that I signed a contract agreeing on the size. We agreed on the size because we trusted you to do your job right. They told me I could have my bridesmaids make a manager appointment. The receptionist NEVER told me I only had 15 days to make this manager appointment. My bridesmaid is in graduate school and has a crazy schedule so 21 days pass and she tries to make the appointment to see a manager and they will not see her. Instead they tell my bridesmaids that based on the measurements they have for them it should fit them PERFECTLY. I almost lost my mind. You can’t tell someone it should fit them perfectly when first off it is literally hanging off them and secondly you wont even have an appointment with them to see this “perfectly fitted dress”
The alterations are going to be more than the dress is worth. Please shop somewhere else.
My bridesmaids bought their dresses here. I was looking at dresses online from Kennedy Blue, and it was really helpful to have my bridesmaids try them on in person here. They have ...
a wide selection and many colors, and the staff is very nice.
From the moment I walked in, I was greeted with warmth and professionalism. The stylist assigned to me took the time to understand my preferences and patiently walked me through va...
rious questions to help me narrow down what type of dress would suit me best, especially since I was unsure at the beginning.
What truly impressed me was the level of attention and care that the stylist provided. She listened attentively to my likes and dislikes, offering insightful suggestions along the way. Despite trying on a few dresses, she never made me feel rushed or pressured, ensuring that I felt comfortable and confident in my decision.
To my delight, my dream dress turned out to be the third dress I tried on, and to top it off, it came in under budget! The team at Wedding Shoppe truly went above and beyond to make sure I found the perfect gown while staying within my financial constraints.
Additionally, I greatly appreciated the helpful recommendations provided by the team for storing my dress until it was time for alterations. Their expertise and attention to detail reassured me that my gown would be in safe hands until the big day.
Overall, my experience at Wedding Shoppe exceeded all expectations. The personalized service, attention to detail, and genuine care demonstrated by the team made finding my dream dress an unforgettable and enjoyable experience. I wholeheartedly recommend Wedding Shoppe to any bride-to-be in search of the perfect gown for their special day.
Great selection and very helpful!
It was so easy to set up an appointment online. From the moment I stepped into the salon I felt so welcomed by the staff. My consultant was super attentive and listened to what I w...
anted, while also sharing her professional suggestions. She found me the absolute perfect dress and stayed mindful of my budget. Once I chose the dress, she was not pushy about buying it that day, and even said feel free to take the time to think on it and make sure it’s truly the one. I could not have asked for a better bridal experience! I’m plus size as well and they had so many dresses to choose from in my sizing!!
The Wedding Shoppe has a wide variety of dresses and price ranges for everyone. Jenna was my consultant during my VIP appointment. She was kind and listened to my wants, but also k...
new when to step in when needed. Just an FYI - you don’t get to pick out dresses to try on like other boutiques - the consultant will pull dresses based on what you like. I tried on 13 dresses and the last one was the one! I never felt rushed and Jenna’s guidance was so helpful. They really do know what they’re doing and everyone was so nice!
I bought my dress from the Wedding Shoppe. They have a great selection and listened to what I wanted. I just don't think I have a great experience due to having to wait around for ...
so long for the stylist to grab dresses, felt like most of the time we were just sitting and waiting vs trying on dresses. I also didn't feel like the stylist was that thrilled to be working and wasn't that excited when I said yes to the dress.
Working with The Wedding Shoppe was fantastic! I booked two different appointments and worked with two of the amazing consultants. The first appointment was with consultant Rebecca...
(and my mother), and she pulled a variety of dresses within my budget and based on inspiration pictures from The Wedding Shoppe’s website and Pinterest. The second appointment was with consultant Amber (and my mother, maid of honor, and matron of honor) where I got to try on my favorites from the first appointment, as well as other dresses by the designer I liked most. As I was liking bits and pieces from each dress, the consultant ended up bringing in an overskirt from a different designer to add a little ‘oomph’ to the current favorite dress, and that ended up being the dress and overskirt I married my best friend in! I "borrowed" the bow from my mother's wedding dress, and it fit so beautifully with the style and pattern of my dress! The store was so welcoming, had a great variety of dresses, and the time between ordering my dress/overskirt to taking it home was only 3 weeks!
10/10 experience.
I had one of the best experiences at the wedding shoppe. I went in with one idea of a dress that I wanted after going to 4 other shops. They didn’t show me any dresses that were ou...
t of my price range & I still had so many options. I ended up finding a completely different style dress that was even on the clearance rack! In January, the said my dress would be ready in July for my Sept wedding, it came in & was ready by March which gave me plenty of time for alterations. Highly recommend !
The only reason I gave them one star less is because you can tell they enjoy what they do there but don’t feel as passionate as other places I’ve been to. They are listening and go...
t me a gorgeous dress I loved but it still feels all about the numbers they can crank out in a day!
I had such a wonderful dress shopping day at the Wedding Shoppe! They were all so accommodating and kind during my appointment and didn’t make me feel rushed at all even though it ...
was a busy Saturday. I ended up finding my dress that day, but felt no pressure to purchase right away from the staff at the wedding shoppe. From the point of purchase, everything else was seamless from finding a veil and ordering extra material for my dress all from the wedding shoppe. I highly recommend!
Best selection of dresses in Minnesota! Professional staff and fun atmosphere.
Photo Credit: Cheeky Monkey Studio
I worked with Becca this weekend to find my dress. Not only did she listen to what I was interested in, she was not pushy and listened to the real time feedback I was giving her. S...
he knew right away that the second dress I tried on was the one I was going to buy, but let me continue to try on new ones and had me pick a top 3. She was very supportive, encouraging and super easy to work with. 10/10 would work with Becca. Can't wait to see my dress when it arrives in April!
Contact
1196 Grand Ave, Saint Paul, MN
Wedding Shoppe, Inc.