Find Your Dream Dress For Less!
Milwaukee, WI
Service area
AWARD WINNER (3X)
Thanks to recommendations from couples on The Knot
Based in Milwaukee, WI, White Dress Off the Rack is a wedding dress boutique that offers a personalized, luxury experience for newlyweds-to-be who are looking for their dream dress but don't want to wait. Catering to clients of all budgets, couples who visit this location can find pretty dresses with even prettier price tags!
This boutique carries dresses and accessories previously "loved" from our flagship location, White Dress Bridal Boutique. With an array of gowns from top designers such as Maggie Sottero, Martina Liana, Justin Alexander, and more. Available in a range of sizes from 10-20, these dresses have been well-cared for and can be taken home the same day. We also offer a selection of designer gowns that can be ordered to size.
White Dress Off the Rack offers private appointments, allowing couples to browse through their carefully curated selection at their leisure. Bridal stylists will be on-hand, to assist and provide guidance throughout the process. In addition to wedding gowns, this boutique also stocks a range of elegant accessories, including veils, sashes, and hairpieces.
Hispanic or Latinx-owned and Woman-owned Business
Prices & packages
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Details
Accessories
Hair Accessories
Headbands
Pins, Combs & Clips
Sashes & Belts
Veils
Dresses
Wedding Dresses
Fashion Services
Bridal Stylists
Plus Size Available
Private Appointments Available
Gown Collections
Awards and Affiliations
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Reviews
4.9
out of 5.027 reviews
Your trust is our goal. Our community relies on honest reviews to help you make those big decisions with ease.
Review Summary
This AI-generated summary is a snapshot of this vendor's ratings and feedback.
Multiple reviewers had extremely positive experiences at White Dress Off the Rack, describing it as a gorgeous, comfortable, and welcoming store with a unique selection of gowns at competitive prices. The stylists, including Olivia and Mel, were praised for their professionalism, kindness, and ability to understand each bride's vision. Customers appreciated the personalized attention, size inclusivity, and helpfulness of the staff in finding the perfect dress within budget. The one-on-one experience and thoughtful assistance received high recommendations from brides, making it a highly recommended venue for wedding dress shopping.Review photos
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Lisa R
5.0
12/17/2024
Gorgeous. Comfortable. We had such a positive experience at White Dress Off the Rack. I loved the uniqueness of each of their gowns and the professional, friendly assistance of our stylist. The one-of-a-kind nature of this store's business model makes it a great place to try on different styles at such good prices. It's also a lovely store in its design and its array of dresses, jewelry, and shoes. While I didn't ultimately buy my dress here, I wanted to review it nonetheless because it was such a nice experience.
Teresa L
5.0
10/06/2024
I was a little apprehensive about the whole wedding dress shopping process, but all anxieties were soothed after a pre-consultation appointment. It was extremely helpful to go check out the space and see some dresses on my own, and Olivia and Mel were so welcoming. During my bridal appointment Olivia made me feel very cared for and supported. She asked great questions and made the whole experience very easy and very fun. I'm bummed that I'm only going to buy one dress because I would love to do the whole thing over again! Thank you OTR team!
Any questions?
Julia P
5.0
8/13/2024
Olivia was incredibly kind and patient, going out of her way to help me find the perfect look for my wedding day on a time crunch. While I didn't purchase a dress here, there were a variety of options available at excellent prices. I did, however, find the most beautiful veil ever!
Madison C
5.0
6/02/2024
Mel from WDOTR was FANTASTIC. At another shop I had a negative experience where I felt the sales team was putting high pressure on me to buy a dress- I didn’t feel this at all with Mel. She was professional, reviewed the ideas I sent her prior to the appointment, and had some dresses picked out to match my vision when I walked in. I came with five ladies and Mel checked in on me to see how I was doing with the feedback I was getting from the girls as well, which was above and beyond for a bridal appointment.
They were also very accommodating when I asked to pick up my dress on short notice because I was coming in from out of town and do not get to Milwaukee often.
Amanda S
5.0
5/19/2024
My group and I had a great experience at White Dress Off the Rack! Olivia was extremely welcoming and helpful during the entire process. We went on their sample dress sale weekend, and I found a beautiful dress within my budget (over 50% its original price). I will only have to do minimal alterations to resize and slightly shorten. I highly recommend this store for their customer service and beautiful off the rack dresses!
Andrea W
5.0
12/16/2023
Mel at White Dress OTR was a dream to work with and the best hype girl! Their selection is gorgeous at highly competitive pricing, and better yet, they are size inclusive! Their boutique is charming and I would highly recommend working with them to find your dream dress!
Vendor response 12/21/2023
Hi Andrea! Thank you so much for the amazing review! We are so happy we could make your dr...
ess dreams come true! You are going to look gorgeous on the big day! XOXO, The OTR Team
Stacey S
5.0
11/11/2023
My family came in from out of town and we had a wonderful time with my stylist Olivia! When I chatted with her she knew exactly my style and picked dresses that I loved! She found the perfect dress for me that also matched my mom’s veil that I’m wearing for my wedding. She even stayed late to make sure I got the dress I wanted. They made our experience fun and memorable!
Vendor response 11/11/2023
Hi, Stacey! Thank you so much for the amazing review! We are so happy that we were a part ...
of your bridal journey! XOXO, The OTR Team
Becca P
5.0
8/03/2023
After a terrible seamstress experience, I went to White Dress Off the Rack with less than a month until my wedding. My attendant was so helpful, patient, and practical. The customer service was outstanding.
Vendor response 08/03/2023
Hi, Becca! Thank you so much for the amazing review! I'm so happy we found THE ONE! XOXO, ...
The OTR Team
Megan N
5.0
5/09/2023
Olivia was a great stylist! She helped me find the perfect dress and really understood what I liked and what I didn't like. It made it for a great experience. My bridal party had a blast! Thank you so much for your help! I can't wait to get married in my dress! 😍
Vendor response 05/11/2023
Hi, Megan! Thank you so much for this amazing review! We had so much fun working with you ...
and can't wait for your big day! You are going to look GORGEOUS! XOXO, The OTR Team
Gretchen B
5.0
4/28/2023
The store overall was lovely and had a great selection of dresses. Olivia was very knowledgeable and professional, and took the time to help me find the right dress. She made everything easy for me and I couldn't be happier. I definitely recommend white dress off the rack!
Vendor response 04/28/2023
Hi, Gretchen! Thank you so much for this amazing review! You are going to look stunning on...
the big day!! XOXO, The OTR Team
Kim R
5.0
2/08/2023
I worked with Olivia. I had the best experience. She understood what I was looking for and we narrowed it down! I walked away with a beautiful dress!
Vendor response 02/09/2023
Hi, Kim! Thank you so much for the review! I had such a fun time working with you! Remembe...
r to send us pics after the big day! XOXO, Olivia
Cassandra S
5.0
1/10/2023
Amazing experience at OTR! I showed my stylist (Olivia who I HIGHLY recommend) two pictures of dresses I tried on elsewhere to know my style, along with the dresses they let you save prior to your appointment to have ready for you. She went and chose 3 dresses for me. The second one I tried on was the dress, but they were all great. You can definitely tell all the staff loves what they do. They make the experience amazing. You are 1:1 with your stylist and get a whole section to yourself + guests. I would recommend this place to every bride!
Vendor response 01/12/2023
Hi, Cassandra! Thank you so much for the review! I loved working with you and I'm so glad ...
we found something you love! XOXO, Olivia Lorin
Abbey B
5.0
10/25/2022
I found my dream dress at OTR! The staff was super kind and friendly! I loved the one on one experience I got and how my group had the whole store to ourselves. I would definitely recommend OTR to anyone looking for a beautiful dress at an affordable price!
Heather R
5.0
9/19/2022
Fabulous shopping experience!Alana & Sarah we’re both rockstars. They picked out the exact dresses I described and were on point! Very knowledgeable and offered a wonderful experience. Highly recommend!
Casey O
4.0
7/10/2022
I had a great experience at WDOTR - what I liked most was being able to preview their inventory and "liking" the dresses I was interested in so they were ready for me when I got there. I was also able to preview the prices before which was super nice. I was overwhelmed at other dress shops where I had to browse the racks and pick from hundreds of dresses. The only reason I'm giving 4 instead of 5 stars is because I was told the alterations I needed wouldn't be a big deal and it turned out I needed extensive alterations which almost cost as much as the dress. Otherwise it was a fantastic experience and I would recommend this shop to any bride looking for a gown.
Tabitha R
5.0
5/09/2022
Such a dream to work with the staff here! I ended up buying the 4th dress I tried on because they took my vision and picked out the perfect dresses for me. I cannot thank them enough for helping me find the dress that made me feel like my best self!
Brianna T
5.0
2/27/2022
White Dress off the Rack was the only place I tried on dresses and I walked out with a dress right away! Sarah was incredibly patient and knew exactly what I wanted. She picked out a few dresses and then let me go back and browse the selection. She cared about my opinions and made the experience a 10/10.
Paige E
5.0
8/27/2021
I absolutely loved my experience at White Dress Off the Rack! Everyone was so friendly and helpful, I felt at ease from the time I went in to make my appointment onward. The virtual look book was one of the best parts. Getting to look at dresses with my FMIL was so fun, and it made the appointment run so smoothly because all the dresses I loved were already pulled and ready to go. I could not be more in love with my dress, and their selection has some of every style so it's easy to try different looks.
J M
2.0
7/06/2021
EDIT: I can no longer recommend White Dress OTR and caution any who buy a sample dress in general, especially if it is damaged in any way. Despite the great experience I had in store (see original review below), it has been a nightmare getting the dress cleaned, fixed and altered, and I feel misled by OTR staff.
As you could expect with any sample dress, there were a few imperfections with my dress (dirty, missing a few beads, missing buttons, etc.) that the staff assured me would be absolutely no issue. They said whoever I go to for alterations should have replacement beads and buttons, and if they don't, then I can just give them a call and they'd order them from the manufacturer. So I buy the dress and take it to the tailor they recommend, and of course she doesn't have the exact beads and buttons I need. I call OTR back, and they tell me they can't do anything because the dress is discontinued (which was the case when I bought it!!) and suggest I just buy all new buttons for the entire dress, which has 200+ buttons going down the back. The buttons are not traditional buttons; they are crystal beaded buttons and were one of the big selling points of the dress. Changing the buttons means changing the entire look, not to mention new buttons are EXPENSIVE. All OTR could do was give me a web address to a button store they found online.
Aside from the buttons, OTR also made it seem like my dress would not need a lot of alterations. They said, "it fits you so perfectly! you should just need it taken in a bit at the waist and hemming, which you'd need to do with any dress," yet the tailor has now had to reconstruct the entire bodice.
Luckily our tailor is magic, and she found a solution for the buttons and made it fit like a glove (although I'll admit it still doesn't look quite as nice as it did straight from the manufacturer). However, it has obviously come at a cost. I've now spent more on alterations than I spent on the dress (+$1200), plus +250 just to have it cleaned because it was a sample (not even including steaming and pressing before the wedding). It has also brought tons of unnecessary frustration and stress.
I say all this as a word of warning to any brides who may think buying from OTR means saving money on a gown. It is very likely you could end up spending more than if you just bought your dream dress brand new, and don't let the staff make you believe otherwise. I recommend having a tailor look at something before buying if you truly think you found "the one."
Original review: White Dress OTR was exactly the experience I didn't know I needed when finding my dress! It was the third and final bridal salon we visited over a weekend, and while it was fun to be in the hustle and bustle of the first two shops, it just felt like too much too fast for me to make a decision. We visited White Dress OTR on Sunday morning and had the shop to ourselves. [Staff} was SO helpful, understanding and patient as I tried on many different styles and some dresses multiple times until I finally decided on the one! The dress ended up being nothing like I thought I wanted, but they had a huge variety, and easily pivoted to nail down the right look. I never felt rushed or pressured, and the great price was an added bonus! Even though I didn't end up choosing any of them, I also really appreciated the fact that I could see photos of their dresses in advance and pick out my favorites. Would highly recommend the experience to any bride-to-be!
Kate A
5.0
7/01/2021
Definitely recommend White Dress OTR! The selection was gorgeous, Emily created an incredible experience. She has amazing sense of pulling together options that really fit what I was looking for. She was so helpful and made the process fun. This was the first and only shop I went to as a bride; the service, selection, and environment is unmatched in comparison to other stores i’ve been to with friends and family when they were searching for their dresses!
Vendor response 07/01/2021
Kate!
Thank you SO much for leaving this glowing review. So happy we were able to make yo...
ur first & only bridal experience amazing <3 I had so much fun helping you find your dream dress! So many congratulations! XX, Emily & The OTR Team
Kate A
5.0
6/28/2021
I cannot say enough about Off the Rack! From the moment I stepped in I felt comfortable and welcomed. Emily was amazing in helping me find my dream dress and was so patient and sweet throughout the entire process! Upgrade to the VIP treatment, you will not regret! Prices are great, selection is huge, and service is amazing! Thank you OTR team!!!
Vendor response 06/30/2021
Kate!! These kind words mean the world to me! I had such a good time with you and your par...
ty and I am so happy we found a dress you love and look stunning in! Sending love & many cheers! xx, Emily
Cheryl D
5.0
5/23/2021
Absolutely wonderful place! Beautiful and unbeatable costs for wedding dresses. Emily was fantastic!
Vendor response 06/30/2021
Cheryl! Thank you so much for these kind words! Working with you was so fun and I am so ha...
ppy I was able to help you find "the ONE"! Sending love & many cheers! xx, Emily
Ashlyn G
5.0
3/04/2021
White Dress off the Rack was my third and final bridal shop I visited. I had my heart set on a very specific style, and Emily helped me find just the right dress! She was extremely sweet, supportive, and professional, and was quick to accommodate my requests. All the dresses in store were beautiful quality, and the prices were the best I’d seen for that high of quality. I would recommend to any bride who wants an intimate, friendly experience and a high quality gown. I cannot recommend this shop enough!
Vendor response 03/04/2021
Ashlyn! Thanks so much for leaving this glowing review! I had so much fun helping you find...
your dream dress! So glad you found "the one"! You looked absolutely stunning in it!
Katie H
5.0
1/29/2021
Emily at White Dress Bridal Off the Rack was a dream to work with. I was able to book an appointment to go look at dresses with two bridesmaids and my mom. We ended up having the whole store to ourselves which made it a very intimate experience. Emily was so patient and kind throughout the whole process. I thought I had found the one but I still wanted to attend my appointment at the other White Dress Bridal store. Emily stayed open at the store while I went and tried on dresses. Of course, I went back to purchase the dress of my dreams and I was able to take the dress home that day!
Vendor response 07/01/2021
Katie! Thank you SO much for leaving this review. I will never forget helping you find you...
r dream dress! We all had such a great time & I'm so excited I was able to help you find "The One"! Congrats! XX, Emily
Katie L
5.0
12/07/2020
I would give this place an infinite number of stars if I could. The boutique has such a huge selection of diverse and extremely high-end dresses for every personality and bride (romantic vs. whimsical vs. classic vs. glam, etc) with the incredible bonus that they are at phenomenal prices (+50% off retail).
I wish I could hire Emily to be my personal life coach. She was the most low-pressure, least-rushed, and overall positive attendant I’d worked with. You could tell she wanted me to find the right dress, whether it happened that day or not. I am not an impulsive person and like to think carefully on big purchases (both emotionally and financially) before I make them, which rings true being a COVID bride more than ever. I cannot thank her enough for understanding that I personally needed to take some time to step back and think before purchasing a dress.
I’ve been raving about this place to all my girlfriends, do yourself a favor and make the visit :)
Vendor response 07/01/2021
Katie! This is honestly so sweet to hear. Thank you SO much for your kind words. I'm so gl...
ad we were able to provide you an incredible experience while finding your dream dress! We strive to make our brides feel comfortable, beautiful and happy <3 so glad you took the time to make sure you were making the right decision before saying yes to the dress! Congrats, babe! XX, Emily
Abigail K
5.0
10/03/2020
White Dress Off The Rack was the best experience I had! I went to four different shops and this was by far the best experience! They have an online portal to see the dresses before hand and you can “favorite” them! They have them pulled for you already when you get there. They also let you look through all the racks and add more to try on. They have such a variety of dresses at amazing prices!! I got my dress for $500 and it’s usually a $3,000 dress! 😍 Plus, Emily and the staff are so sweet, honest, helpful, and so cheerful! They will be your hype people along with your bride tribe. They truly go above and beyond to make sure you find your dream dress! I would 100% recommend going here. You won’t regret it!
Vendor response 11/05/2020
Abigail! Thank you SO much for leaving this glowing review! It was such a great time helpi...
ng you find your dream dress for less, so thanks for shopping small and sharing the love! Congrats and Cheers! XX, Emily
Megan Z
5.0
8/04/2020
A little over a week ago, I said "yes" to the dress at White Dress Off the Rack! I worked closely with Emily and Anna, and they could not have been more kind, helpful, supportive, attentive, understanding, knowledgable, and encouraging. Both of them knew how to make me feel confident every time I tried on a dress! They were incredibly accommodating of my two visits to the store, once with my soon-to-be MIL and SIL and another time with just my mom. They always knew what to do with my interests in different dresses as well as what I liked and didn't like! I am in love with my dress, and I often find myself looking at photos throughout the day. The boutique is cozy and elegant! Shopping there feels like walking into a bit of a dream store. I couldn't recommend White Dress Off The Rack enough!
Vendor response 11/05/2020
Megan! Thank you so much for leaving your feedback of White Dress Off The Rack. Anna & I ...
had such a blast helping you find your dream dress and you look absolutely gorgeous in it! We truly put a lot of effort into making OTR a comfortable and fun experience for all of our brides, and I'm so glad that you had such a great experience with us! With love, Emily
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