Bridal by Viper Apparel Prom & Tux
AWARD WINNER (6X)
Thanks to recommendations from couples on The Knot
“It’s not just a dress it’s an experience.”
Bridal by Viper is a woman-owned bridal boutique located in Mid-Michigan. With over 500 gowns ranging from classic ballgowns fit for a princess, sexy mermaids, chic fit and flares, romantic a-lines and sleek sheaths, our 13,000 square-foot store is one of the largest wedding dress shops in the Midwest. We are conveniently located in the Birch Run Premium Outlets, the ultimate retail destination for the Tri-Cities and Bay Area, nestled just outside of Frankenmuth (the ultimate holiday destination!). We pride ourselves on having diverse styles for brides of all body types (petite, curvy, plus size, and more). For the last decade, we have been perfecting our craft by personally styling our brides with the newest and latest trends. We provide an intimate shopping experience with our complimentary bridal appointments (optional appointment upgrade menu listed on our website).
Woman-owned Business
13+ years in business
Speaks English
Medium team (11-20 members)
Details
Accessories
Cover Ups
Jackets
Wraps
Hair Accessories
Headbands
Pins, Combs & Clips
Tiaras
Sashes & Belts
Shoes
Veils
Dresses
Bridesmaid Dresses
Flower Girl Dresses
Mother of the Bride Dresses
Shower & Party Dresses
Wedding Dresses
Fashion Services
Bridal Stylists
Custom Designs
Dry Cleaning & Preservation
Group Discounts
Plus Size Available
Private Appointments Available
Rentals
Suits & Accessories
Bow Ties
Cummerbunds
Shoes
Suits for Women
Ties
Tuxedos & Suits
Vests
Gown Collections
Awards and Affiliations
Any questions?
Reviews
4.4
out of 5.0136 reviews
Your trust is our goal. Our community relies on honest reviews to help you make those big decisions with ease.
Review Summary
This AI-generated summary is a snapshot of this vendor's ratings and feedback.
Bridal by Viper receives high praise from reviewers for their exceptional service and supportive staff, particularly singling out Amber and Mackenzie for their outstanding assistance during dress shopping. The staff at Bridal by Viper are commended for their communication, professionalism, and fairness in pricing, making the experience memorable and stress-free. Plus-size brides express gratitude for feeling comfortable and beautiful during the dress selection process, recommending the boutique for its inclusivity and personalized attention. Customers applaud the wide selection of dresses, helpful consultants, and overall positive experience at Bridal by Viper.Review photos
Showing slide number 1 out of 4
Kimberly S
Highlighted review.
5.0
2/06/2025
Amber help me today and she was amazing so many friendly faces there too. I did say yes to the dress! I absolutely love it. Thank you to Amber and the ladies there for making me fe...
el good and happy in a dress
Shelbi B
1.0
1/24/2026
Extremely disappointed. I purchased my wedding dress from this place & when my dress came in & I tried it back on at their location, the dress didn’t even fit over my hips. & I hav...
e not put any additional weight on since ordering the dress. During the initial try on experience, I was measured twice after deciding on my wedding gown & expressed concerns repeatedly that I did not want to receive a dress that was too tight & even requested for the dress to be sized up for that very reason. I have asked for them to make it right & they are refusing to do so. No matter the business, a product that does not meet expectations should be corrected in some way. Just one more thing to add to all the wedding stress. Wouldn’t recommend this place to others.
Any questions?
Ashley P
5.0
1/05/2026
I found my wedding dress at Bridal by Viper about a year before my wedding, and I truly could not have asked for a better experience.
As a plus-size bride, dress shopping is usuall...
y anxiety-inducing and emotionally exhausting for me. From the moment I started working with Amber, that fear began to melt away. She was kind, patient, intuitive, and genuinely invested in making sure I felt comfortable and confident. She listened closely and pulled the dress, the one she knew I would love. The moment I put it on, I didn’t feel self-conscious or unsure. I felt powerful, beautiful, and completely myself. For the first time in the wedding planning process, I felt like a queen.
The experience became even more special when my sister placed a veil on my shoulders, and we all realized the look needed one more thing, a cape. What could have been a passing idea turned into something truly magical thanks to Amber and the team, who helped us design a custom cape that perfectly completed the vision.
Throughout the entire process, the staff at Bridal by Viper (especially Amber) were professional, communicative, and incredibly supportive. Even when there were minor bumps along the way (as can happen with custom work), they kept me informed and reassured, and I always felt cared for. I also felt that the pricing was very fair for the quality, customization, and level of service I received.
If you’re a bride who feels nervous about dress shopping, especially as a plus-size bride, I cannot recommend Bridal by Viper enough. And if you have the chance to work with Amber, know that you’re in truly wonderful hands, she understands how meaningful this moment is and knows exactly how to make you feel special.
Ami W
1.0
8/11/2025
Bridal by Viper took my money, broke their promises, and left me without a dress just weeks before my wedding. Rude staff, zero accountability—save yourself the heartbreak and shop...
elsewhere.
Mylie J
5.0
2/08/2025
The service was great! Everyone was super helpful especially Kayla when I was trying on all my dresses!
Erica A
5.0
7/06/2024
I highly recommend brides shop Bridal By Viper for their wedding dress. My experience with Bridal By Viper started at the Eastern Market Bridal Show. I won the "Viper Experience" w...
here they allowed me to come in after hours, bring in as many people as I wanted to my appointment and catered in food for my girls and me. From start to finish I felt so special at my appointment. Mackenzie was absolutely amazing! She listened to my ideas, made me feel comfortable and ultimately found the dress I said yes to! Mackenzie was patient, incredibly kind, supportive, and really helped make the experience a memorable one. If you're looking for a bridal shop, Bridal By Viper is the place!
Taylor K
5.0
6/30/2024
Excellent service. The staff brought out so many dresses to try on never pushing just giving praise, when deciding on the one that let you take your time out on veil to see final l...
ook. Loved this place
Jasmine W
5.0
3/05/2024
Loved my experience at Bridal By Viper. It was worth the drive. They had what I was looking for and was in my price range. My bridal consultant was helpful and knowledgeable.
Response from Bridal By Viper Prom & Tux on 03/05/2024
Thank you so much Jasmine! I had a great time working with you and I cannot wait for your ...
final look to come together! Congratulations beautiful!!
~ Mackenzie
Brianna M
5.0
9/30/2023
The communication before even getting to the store was amazing. We had Courtney as my consultant and it was like a dreamteam being paired with her. She asked a lot of questions on ...
my wedding and my vision and totally nailed finding dresses I'd like. I was nervous and honestly not looking forward to dress shopping because I hate how I look in dresses but Courtney had me feeling so comfortable and beautiful I enjoyed the whole experience AND FOUND MY DRESS
Amanda W
4.0
5/27/2023
They helped me find my dream dress, and it was perfect for my wedding! They didn't necessarily take budget into consideration when pulling dresses, but they let me take my time dec...
iding and I never felt rushed. Everyone there was extremely helpful and very kind. Prices are on the more expensive side.
Amber D
5.0
2/08/2023
I couldn’t thank my consultant Amber enough for making my day special and listening to every thing I had to say when it came down to me finding my wedding dress! I had the best exp...
erience and Amber made me feel very comfortable when I explained what I did and did not like about dress styles!
LaSaria C
5.0
9/16/2022
I had the best experience I booked a after hours appointment with Amber to look for my wedding dress she took everything I said and envisioned and found the perfect dress she made ...
me feel comfortable and was super fun to work with🥰
Krista C
5.0
1/23/2022
Cece was so kind and very patient with us. We had a wonderful experience there. No pressure to buy anything. We did however all buy our dresses same day 😁
Taylor S
5.0
1/23/2022
Stephanie was such a great help I found the dress of my dreams
Amber P
5.0
1/15/2022
Staff was great! Found my dress on my first bridal appointment. They helped me find the perfect dress and veil which coming into my appointment I was unsure if I’d like. Will defin...
itely be returning for my other bridal party needs.
Kayla S
5.0
1/15/2022
I worked with amber and had the best experience! I said yes to the dress and would highly recommend this store. The atmosphere was amazing❤️
Katie F
5.0
9/20/2021
Regan was amazing and so helpful! Definitely coming back here!
Carrie V
1.0
7/31/2021
DONT DO IT!! I ordered my Wedding Dress in May, Wedding in September. I was told my dress was expected to arrive the first week of August. I specifically then asked.. will that be ...
enough time to get alterations done? I was told yes, when you get your dress you will want to schedule that immediately. Nothing more was said about alterations. I wait for my dress.. get a call on 7/30 and told its ready for pick up. I asked “pick up?” What about alterations? I was told.. “we stopped alterations until after Oct. 3. you can google a seamtress. I pick up the dress on 7/31 to make the comment no point in trying it on and tell the clerk what happened. Im then told “oh, well whatever have a good day!” I then reach out to the sales rep who says she told me to book the alteration appt. when I ordered the dress. There were 3 other people with me at the time and WE ALL KNOW THIS WAS NOT MENTIONED!!! The response I get when making a complaint is that they posted the notice on Social Media on 6/1. Why would I be checking to see this?! Its simple... those who ordered prior to 6/1 should have been able to have alterations done, those after should of been told immediately about this prior to purchase. Customer service is a joke, I had the feeling to walk out when I originally went since it took over a half hour for anyone to acknowledge we came in the store! Stay away... dont do it!!!!!
Erica S
5.0
6/22/2021
Being my first time at a bridal salon for myself, my anxiety and uncertainty were overpowering the excitement to find a dress. I didn’t have many ideas of what to look for, but luc...
kily my consultant Amber took the guesswork out of it! I had 10 guests with me (mothers, sisters, and grandmas) so we got the big stage, and it was fun! Everyone helped by picking different kinds of dresses to rule out what I didn’t want. And again, Amber was observant of everything and listened to help find everything I wanted.
Being a first time shopper for my own wedding dress, I was thrilled to have “the moment” in the last dress I tried on. I am so excited. And will definitely recommend Bridal by Viper to anyone!
Leah M
5.0
6/08/2021
Working with Bridal by Viper was super easy and enjoyable. I found everything I needed there including my bridesmaid dresses. I had 4 different appointments throughout the planning...
process (2 for wedding dress, 1 for veil and accessories, and 1 for bridesmaid dresses), and each one was enjoyable and the consultants were super professional.
Dorina was my consultant for both of my wedding dress appointments, and she was great to work with. The dress I bought was actually my very first dress I tried on, and Dorina even said she thought that was my dress, but she never pressured me to make a decision. I actually went on for about 4-5 months of trying on more dresses at different stores, but couldn't get that dress out of my head. Everything paled in comparison. When I booked my 2nd appointment, Dorina still gave me the full experience again even though we both knew which dress I would be leaving with.
I got a very similar experience getting my veil and picking out the bridesmaid dresses. The veil was absolutely perfect. The consultant listened to me an what I wanted. We tried on a few different options, and then she thought of a veil they had in the back that she thought would be perfect. When she brought it, she said that she would be surprised if this wasn't my veil. And lo and behold, it was perfect. The whole staff was super friendly and made sure I was getting what I wanted and making sure the entire experience was fun for not only me but my entourage as well
Selina E
4.0
5/29/2021
We had a great experience our first time around for wedding dress shopping. Reagan was amazing as our consultant and she made me feel amazing. I recently lost 70 pounds but still...
often feel like the 300 pounds that I used to be when trying on any clothing. Reagan was able to make me realize that I am not that person anymore and made me feel great in the dresses that were picked. Definitely scheduled a second trip with the moms to make the final decision on the wedding dress, look at bridesmaids dresses, and mother of the bride and groom dresses.
Kahli C
5.0
5/17/2021
I had a vison for my wedding gown and Dalia made it happen! Bridal by Viper surpassed my expectations for my bridal shopping experience. They also offer these really cool appointme...
nt upgrades for your guests that include food and drinks, which my friends and family loved! Dalia really helped make my shopping trip special and their other employees are so incredibly kind. I can't recommend Bridal by Viper enough!
Samantha W
1.0
5/10/2021
I am humiliated by the customer service my bridesmaid received. Plans changed and we are now getting married without all of our bridesmaids. Long story short my wedding was schedul...
ed for February 2022. I had a total of 6 bridesmaids, and none of them had been measured or paid for dresses yet except one, therefore we were told the dresses would not and COULD not be ordered until all were paid in full. With me the bride changing wedding plans, my one bridesmaid who did pay for her dress (mind you it was not actually ordered) called Viper, spoke with the manager, and asked if she could get store credit for a different dress, a more EXPENSIVE dress even, so she could use it towards a dress in her daughters wedding. The manager informed her that was not an option due to corporate policy. I am so upset that we were treated this way. It’s not even like we wanted a refund, or that we actually had possession of the dress. The dress was not even ordered yet. Also to note, when my bridesmaid asked if there was anyone else she could speak with, such as an owner or corporate, she was told that she could not have that information. So sad this is how things turned out with Viper.
Also, the owner did reach out and told us we could not have store credit and the best she could do was 20% off another dress. Mind you, we have no dress in our possession, due to it not being ordered. Stay far away. I don’t know if any business who would take money and not give product?
Bridgette W
5.0
5/01/2021
ABSOLUTELY LOVE THEM! Stephany and Sarah are so nice and great to work with! They were not pushy like most bridal dress places- 10/10 highly recommend!
Lorena R
5.0
4/13/2021
We were referred by our beautiful cousin, Ashley Putnam to Bridal by Viper by our daughter's wedding gown. Dalia and her staff have went above my expectations as the mother of the ...
bride.
Not only is it stressful trying to plan the perfect wedding but adding Co-vid on top of it leads to higher unintentional stress levels from the bride to myself (the mother of the bride).
No denying making sure everything is streamlined with little to no stress I personally have found this task a difficult one. I have the utmost trust and respects for Dalia, consultant, seamstress and her team. In May, Dalia was kind enough to accommodate my daughter in seeking her dream wedding gown. As the first one she picked out she wasn't happy with.
The special touch, kind gesture Dalia delivered will "Never go unnoticed " As when it came time for our daughter to try on her wedding gown chosen she came out with overflowing tears of joy. She looks absolutely beautiful in her stunning wedding gown thanks to Dalia and all the Bridal by Viper Team.
I along with so many from my daughter's wedding attendance highly recommended Bridal by Viper.
They never disappoint. Please if you have any concerns or questions they are "Always" there to answer them via phone call or in person. And no matter how many times you call them. They have always treated our upcoming Bridal Party with respect and in a professional manner .
I myself being the mother of the bride with oh so much on my mind, co-vid, wedding held myself accountable for anytime I may have came across rude and apologized for my own personal actions.
Open communications is the best answer and policy to make any dream wedding a little more stress free during these continued uncertain times of Co-vid. Inhale in, exhale out.
Together as a team we've got this.
Bridal by Viper has helped make our cousin a beautiful Pageant Queen with her pageant dresses beautifully designed and chosen. And beyond happy for this referral as they are helping our daughter become a Beautiful Bride on her upcoming wedding in July 2021.
Heartfelt appreciation for everyone!
Lorena Robinson
Kari G
5.0
4/11/2021
I’m so grateful to Amber at Viper Bridal for helping me find the perfect dress at a fraction of the price of a big box store. The staff really take the time to understand what you ...
want and make sure you can find your dream dress and any accessories that will help give it that extra pop!
Sarah O
5.0
3/28/2021
I had such a great experience at Bridal by Vipers! Stephanie helped us out so much in finding my wedding dress. My Bridesmaids found their dresses here as well. Overall pleased wit...
h the environment and friendly staff. Definitely recommend going there!
Hanna N
5.0
3/05/2021
I went to Bridal by Viper as my first wedding dress shopping experience and it was absolutely amazing! My consultant was Regan. She made me feel very beautiful and answered all of ...
my questions before I could even ask them. Truly a great bridal shop and amazing consultant!
Amanda M
5.0
2/21/2021
Raegan made me feel amazing and i am so glad i had her as my consultant. she listened and helped me find my dream dress even though i went in not even knowing what i wanted in a dr...
ess.
Monica W
5.0
2/20/2021
This is the best bridal salon out there. My consultant Amber was amazing. She helped me go in the right direction of what I want for my wedding dress. She was extremly helpful and ...
very friendly.
Taylor W
5.0
1/31/2021
Viper apparel is 1 of kind, I loved the environment. My consultant was Tay, I loved her, she really listened and understood what I wanted. She was phenomenal, would recommend her t...
o anybody that goes there. Me and her had alot in common couldn't of asked for anybody different.
Amber W
5.0
1/30/2021
I went to vipers today too look for my wedding dress!! I had a very good person helping me out she helped me find the one:) all the workers are very nice. I would recommend going h...
ere
Emma T
5.0
1/17/2021
I have gone to Viper for homecoming and proms in the past, and now I have found my wedding dress there! Amber Skym was the most amazing consultant. She was incredibly attentive and...
understanding of how I was feeling. I had gone to a different bridal shop before coming to Viper and I had a terrible experience. I was extreme hesitant, but that quickly melted away once I meet Amber. She truly got to know me as a person and was just an amazing person to talk to. I finally got my bridal moment and it was all thanks to Amber. ❤️❤️
Becky L
5.0
12/31/2020
Reagan assisted us today. She encouraged me to try on a variety of styles and asked my family to help select styles for me to try. I ended up loving a dress that was not what I or...
iginally had in mind. Reagan had lots of ideas, but didn't feel pushy. I spent a little more than what I had originally intended but received a discount for purchasing at first sight.
Helena W
5.0
10/25/2020
I had the best experience here! More than I could have ever imagined. Amber was absolutely amazing and her and I had a connection right from the start! She made me feel comfortable...
, she was insightful and emotionally supportive! She captured my style after trying a few then she grabbed another dress and it was THE ONE!! she hit the nail on the Head! We all had tears, even her and it was such a special moment, that I will always be thankful for.. I felt so beautiful in this dress and im so glad she told me, "it's not always about the price tag, its what you feel inside and the pictures that you will have to look at on your walls, will you be happy looking back on?" I know I absolutely made the right choice with this one! ❤ the atmosphere was clean and beautiful. The other staff were fun and very nice as well!
Thank you all for a remarkable experience!!!
Jenni E
5.0
9/21/2020
I ordered a bridesmaid dress and went for the first alteration appointment the other day. Emma was fabulous. She was kind, caring, and went above and beyond. Please make sure you r...
equest her for her exemplary service!
Megan L
5.0
9/14/2020
I was referred to Viper Bridal by my cousin, who got her dress from here. I wasn't sure if I'd find my dream dress on my first try, but Viper got me the perfect dress at an amazing...
price! My Morilee wedding gown was on sale for only $100-- such a great steal! I was also able to purchase all my bridesmaids gowns and groomsmen tuxedos from here (as well as a tuxedo for my future hubby). The one-stop shop made everything easy. I would stop by Viper Bridal again if I was in need of a dress for a formal event. Their large store gives so many options, anyone can find their happily-ever-after.
Amanda H
5.0
9/12/2020
My experience at Bridal by Viper was fantastic! Amber helped me find exactly what I was looking for in a wedding dress (I’m a true perfectionist and very particular about what I wa...
nt so that is no easy feat)! I will definitely be going back soon for my bridesmaid dresses. Thank you Amber and BBV!
Emma R
5.0
8/01/2020
I have never met more caring and hardworking group of women in my life. Every employee I came in contact with was so kind and professional. Bridal by Vipers staff made me feel so c...
omfortable and confident. They are definitely no David’s Bridal, all their gowns are designer. The selection they care is immaculate. They truly have something for everyone.
Danielle R
1.0
6/04/2020
Absolutely would not recommend. This store gives discounts for five star reviews and then treats the bride horribly. They “forgot” to give me a discount after me and the 4 people t...
hat were with me left our reviews. They said they would credit it towards my alterations. My appointment was canceled due to the store closing for the stay at home order. I was told they wouldn’t reschedule my appointment until the June and July brides were taken care of, but that they would still call me to reschedule in mid may. They never did and when I reached out about the money that they had over charged me they refused to refund it. Then they refused to give me a phone number for corporate or anyone that could help resolve this situation.
Response from Bridal By Viper Prom & Tux on 06/04/2020
Hello Danielle, we are really sorry you feel that way. We do have a store policy that all ...
sales are final, no refunds, returns or exchanges. We can not refund gift cards, however they never expire so you are welcome to use it in store for any accessories or anything else that we have in store.
Emily T
1.0
5/19/2020
I had a great bridal experience with BBV and decided to utilize them for our bridesmaids dresses as well. Unfortunately, we were given a bridesmaid dress with stains/burns/some mys...
terious substance all down the front and back of the dress. This dress was never removed from the garment bag until the bridesmaid received it from us & noticed the stains. (Someone had to pick up all dresses within 2 weeks of the phone call notifying us that they had arrived) There appeared to be nothing on the durable garment bag- it had to have been done when the dress was out of the bag. I have posted pictures of the damaged dress on their Facebook page. When the store was notified, they let us know that there was nothing they could do about it and we could pay more for dry cleaning through them if needed. This was very disappointing as in total, with my large bridal party, MOB, and MOG, we spent close to $6,000 at the store. I hate leaving bad reviews, but I’m so saddened by the way we were treated. Please check all dresses in garment bags before leaving. We hope you have a better experience!
Staci O
5.0
3/13/2020
Great selection of wedding gowns. Amber was very helpful in finding the perfect dress for me
Alicia S
5.0
2/27/2020
We can’t thank Amber enough for helping find the dress I love! I came in with no idea what I wanted and she helped me find the perfect one for me! Thank you
Jenna H
5.0
2/22/2020
Thank you Amber so much for helping me find the perfect dress. The k you for listening to exactly what I wanted it and putting it all together in one dress.
Bri A
5.0
2/01/2020
Amber was great to work with!
Erin O
5.0
12/09/2019
First stop, found my dress - it just so happened to be the first dress off the rack. Excellent help from staff & made me feel extremely comfortable. I’m a plus size bride & would m...
ost certainly recommend them for their variety in gowns and excellent service !!!!
Laurin H
5.0
12/05/2019
The whole team made purchasing and getting my dress altered a great experience!
Rachel F
5.0
10/21/2019
I found my dream dress here! Amber did such an amazing job keeping in mind exactly what I wanted. She made my day easy and perfect. I thought I was just coming into look but I said...
yes to the dress. Highly recommend!
Summer O
5.0
10/13/2019
We had such a great experience with Amber! She did an amazing job and made me feel so comfortable! I said yes to the dress in under 30 minutes!
Brittany V
5.0
10/05/2019
After searching at 4 different places I finally said yes to the dress! Amber and Starla we’re knowledgeable and helpful. So excited to have FINALLY chosen my dress.
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Bridal By Viper Prom & Tux
Dalia Kasmikha
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Bridal By Viper Prom & Tux
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