This was the very first store I visited to shop for a wedding dress. And while I did not end up purchasing my dress here, this was the place that helped set the bar for what to expect from the dress shopping experience.
First of all, I did my ...
research. So much research. I had a spreadsheet of every shop I wanted to visit, and which designers they carried so I could see if their style was a good fit for me. White Closet lists their designers and their price ranges on their website. Dresses start at $1,400 and go over $3,000. I've read some reviews that were surprised about their prices -- but seriously, they aren't trying to hide this. It really is right there on their website.
Another thing to be prepared for: they will charge you a $50 fee for appointments on Fridays and Saturdays. Now, if you buy a dress, it's applied toward the purchase, but I was out $50. I went in knowing that was a possibility. I don't necessarily fault them for this, it's a business decision that they've made. But out of the seven bridal stores I shopped at for dresses, this is the only place I visited that charged me a fee like this. Others took a credit card number in case of a no-show. Obviously I would've preferred that.
Anyway, my friends and I arrived for my appointment and were brought in to the back. Because this store is rather small, there were two other brides in close proximity also trying on dresses with their entourages, and we would all change behind these 360-degree curtains. It did feel slightly claustrophobic in there with a packed store. Allison was my stylist, and after asking me some questions about my likes and dislikes (and my budget), she began pulling dresses for me to try. One thing they do that I like is they ask for your Pinterest board link (and to make them a collaborator) in advance of your appointment so they can see what kind of dress styles you like and pull some dresses to have them ready in advance of your appointment.
The very first dress she chose, I would likely not have picked for myself because it was a fitted gown, but we were all pretty surprised by it. It ended up being the universal favorite of the bunch, myself included -- to the point that it was always the dress every other dress I tried at subsequent stores was compared to. But as I stated at the beginning, I ultimately chose something else. Had I not though, I may very well have chosen this one -- and it would've been thanks to Allison's keen eye.