Where do I begin? Zoya's was the best bridal experience I had, by far. I went to a total of 5 places (Zoya's, Bella Bridal, Ellie's, Kleinfeld, and a store in Minnesota) and Zoya's was the complete bridal experience I had always wanted. I first... happened upon them when I found a Sottero and Midgley dress online that seemed like it was everything I could possibly want (sweetheart neckline, heavy beading, figure hugging, with some of the beautiful bodice detail spilling out onto a tulle skirt). When I scrolled down and saw that the dress was named The Jefferson (my maiden name), I knew I had to try it on! So I Google searched where in VA Sottero and Midgley dresses could be found and I happened upon Zoya's and a couple other places. None of these salons had the Jefferson in stock, but all offered to have it sent to their store (for a fee of either $50 or $60) so that I could try it on; if I ended up purchasing any dress from them, the $60 would go towards the purchase of the dress. I chose Zoya's over the other two boutiques because they had the best reviews, they were prompt to return my inquiries, and they had been featured in the "best of" category of a DMV bridal magazine. After having gone to 3 stores first, I went to Zoya's. They had the Jefferson ready and waiting for me! My 3 girlfriends and I were the only ones there and we were greeted by Amy, the bridal consultant (Zoya and Amy are mother-in-law and daughter-in-law, respectively). My friends asked beforehand if they could bring champagne and they said it was fine, so that made it a bit more fun. Now what made this the best bridal experience is that WE WERE THE ONLY ONES THERE, so we got Amy's full attention. There was soft music playing in the background (think Adele), a lovely seating area for the other ladies, and a relaxing atmosphere. I never once felt rushed, by the way. I would go into the fitting room with Amy, come out in the dress and stand on a pedestal in a private spot so I could say what I thought first, then come out and show it to the other ladies. I did try on 3 or 4 dresses, before I finally tried on the Jefferson. And this leads me to note that the selection of dresses they have is not very large. They rotate the dresses out, but there's never more than about 75 in stock (I could be off; I'm terrible at estimating). I knew what silhouette I liked and what look I was going for because I had already gone to other salons. Amy helped me into my dresses and as soon as I got into the Jefferson and my now husband's favorite song started playing over the speakers, I knew it was the one! Note: I did have to pay for the entire cost of the dress up front, was not expecting that, but I was ready and able to. I ordered my dress at the last possible second (placed the order with Zoya's in early October for a wedding in April), so we went ahead and scheduled my first fitting for February (when the dress was expected to arrive). Through my 2 fittings (conducted by Zoya, who's in charge of alterations), the purchase of my veil from Etsy, the purchase of my shoes, and a couple other random questions, Amy and Zoya were great. I found Amy personable, genuine and easy to talk to and I found Zoya to be like a mother figure, happy for me and proud of me. If you're looking for a personal, lovely bridal experience, this is the place to go!