The Knot Research & Insights Team

The Knot Research & Insights Team

  • The Knot Insights team surveys thousands of couples, guests and wedding professionals each year to get a comprehensive view of the industry and wedding trends.
  • With a combined 18+ years of wedding industry expertise, Lauren Goodson, Kirsten Francis and Emily Hightower, have a pulse on consumer preferences.
  • The team’s industry reports were cited in major outlets in 2021 such as Wall Street Journal, CNBC and CNN.

The team is responsible for all quantitative and qualitative research for The Knot to closely monitor consumer behaviors, industry trends and user satisfaction.

Who's on the Research & Insights Team

Lauren Goodson, Senior Director of Insights

Lauren has nearly 20 years of market research experience and is passionate about understanding consumers behavior. In her current role, she leads all research initiatives for The Knot and the company's international wedding brands including Hitched.co.uk and Bodas.net. Lauren keeps a pulse on trends and changes in the wedding landscape and has been featured in outlets such as NY Times and ABC News.

Kirsten Francis, Associate Director of Insights

As a client-side market researcher with 12+ years experience in both qualitative and quantitative methods, her efforts to better understand customer mindsets have directly led to the development of brand and product strategy. Prior to joining The Knot Worldwide, Kirsten led research initiatives on the agency-side for brands such as Campbell's, Johnson & Johnson and other Fortune 500 brands. She received her degree in International Business and Entrepreneurship from Babson College Franklin W. Olin Graduate School of Business.

Emily Hightower, Market Research Associate

Emily joined The Knot Worldwide in 2019. Emily helps facilitate the full life cycle of research initiatives by constructing surveys, collating and analyzing data, and providing insights to vendors and couples planning their big day. She graduated from The University of Tennessee with a Bachelor of Science in Business Administration and Management.