About this Vendor

Showcasing Only The Finest Bridal Designers

Panache Beverly Hills combines coast-to-coast bridal expertise and gorgeous, unique dresses in the convenience of our Beverly Hills showroom. At Panache, you will find an exquisite selection of designer gowns from the hottest American and International designers. Whether you are looking for something sexy and bold or soft and romantic, the service and selection at Panache Bridal will ensure that you look nothing short of stunning on your wedding day. Call or click to make your appointment with one of our bridal experts, and we will assist you in finding the one for your perfect day. See our website for updated trunk show info!


Wedding Categories

Bridesmaid Dresses, Flower Girl Dresses, Mother of the Bride Dresses, Shower + Party Dresses, Wedding Dresses, Dresses, Alterations, Bridal Stylists, Dry Cleaning + Preservation, Fashion Services, Fashion

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Contact Info

9740 Wilshire Boulevard, Beverly Hills, CA (310) 860-9221

Reviewed on 10/17/2016 Ashley M

Everyone at this salon is so wonderful and personable. You can tell that they really do care about YOU as a bride! I had the pleasure of ordering my gown through Alicia and being assisted by Chantelle. Imelda was more than accommodating when my job cut my hours and I had to be... Read More put on a payment plan for my gown. Suzie was a God sent when it came to my alterations. My dress fits like a glove and I can't wait to wow my soon to be husband when I walk down the aisle this weekend. I can't say enough good things about this salon. If you're a bride and you happen to be in LA, you're doing yourself a disservice by not going to Panache Beverly HIlls.

Reviewed on 3/09/2016 Jessica S

I had such a great experience at Panache. Kristina was my stylist and she was so warm and welcoming. She got my style immediately, while also pushing me to try on different types of dresses than I usually would have (had already gone to 6 stores prior, and still hadn't found... Read More THE dress). As soon as I tried on THE dress, I knew it was the one. The manager, Imelda was very respectful of my budget and helped out however she could to make sure I could afford my dream dress. By the end of the day, myself, my mom, and my bridesmaid were all crying over champagne. Kristina and Imelda gave me the best experience and I can't stop thinking about my dress! So thankful to both of them for all of their help and attention.

2016-09-02T18:00:03 Response from the vendor

Hi there! Thank you for your review. We're so glad that you had a positive experience with Panache Bridal. We wish you all the very best with your future endeavors! Best regards, Panache Bridal

Panache BH is awesome!!

Reviewed on 9/01/2015 Courtney I

I love the people at Panache -- they made me feel welcome and like a beautiful bride throughout the process of finding my dress and alterations. I went to some other stores -- this is not always the case, and some people were snobby and mean. Even though Panache is in BH and... Read More you'd think it may be this way -- it's NOT, and the people are awesome. They have dresses in all price ranges. I found my dress for a lot less than other places - it fit me perfectly off of the rack (and it was almost new to the store, arriving on the rack a month prior) so I got an extra 25% off. It was perfection and meant to be. My dress also looked and felt like a million bucks, though it was actually less expensive than some other plastic feeling poofy dresses I tried on at other places. GREAT deal! Can't say enough about Panache BH and how great they were. We did alterations there too - easy and seamless. Dress fit perfectly. Also got my gorgeous accessories there (headpiece, veil, sash; probably more pricey there, but by this time, I needed accessories and didn't have patience to go elsewhere). Thank you again Panache!!! Everyone raved about my dress and how gorgeous and perfect it was. So comfortable too!!! I love it so much, and I wish I could wear it again.... wearing it only once is not enough!!

2016-09-02T18:00:44 Response from the vendor

Hello! Thank you for your comment. We're so glad that you had a wonderful experience with Panache Bridal. We wish you all the very best with your future endeavors! Best regards, Panache Bridal

Reviewed on 4/15/2018 Sabrina G

I went to Panache Bridal yesterday after going to David's Bridal. I'm going to begin with how that experience at David's went- I walk through the door with my family and let them know about my appointment. This lady introduced herself and tells me to look around at dresses I... Read More like. With the help of my family, I pick 4 dresses. I try on all 4 and think I have found by dress but it was above my budget. This saleswomen is very pushy, rude to my sister who is paying for my dress and would not give me a second to talk to my family about what I was thinking. I did not like the feeling as though this was more of a sale than helping me find my dress. I felt very overwhelmed and started to wonder if this was actually worth it for one dress I can only wear once. So, I finally get out of that pushy environment and my sister takes me to Panache. WOW!!! That atmosphere was COMPLETELY different!! We walk in and there is a man playing a piano wonderfully, i automatically feel less stress. That's when wonderful Lindsay introduced herself to me. By the way, they helped us even though we did not schedule an appt. Lindsay was super helpful as well as her manager Erica. They both were asking me about how I got engaged, how long I've been with my fiancé and the location of the wedding. They made me feel very special, cared for and listened to. I told her my budget and she was very sweet and honest in where I should look in the store and would remind us when we would wonder off to the more expensive selections (which I super appreciate). I ended up picking 2 dresses. When I walked out with the second dress, I took my families breath away! I felt like a bride, in this store. I felt more of a bride to be than I have since the proposal. Lindsay was just very wonderful, helpful, and down to earth. Erica and Lindsay helped us with discount by bringing it more into our budget due to it being a floor model and 2017 style. I am getting married very soon and their wonderful seamstress (I forgot her name) began taking my measurements due to my living in Arizona and unable to tailor it there. I appreciate everything they did to help. Everyone here was so wonderful!! I would recommend this place every single time! The experience was worth more than the dress!! I went above budget but it was definitely worth it because of this wonderful ladies and the dress I am going to marry the man of my dreams in.

Reviewed on 2/13/2018 Emperial G

Never EVER go to this place. I ordered my dress from this place in April 25, 2017 for my August 26, 2017 wedding. My parent paid an extra $500 for the rush fee. I was told that don’t call they would call me when the dress comes in. Months later meaning the week of my wedding I... Read More called August 21 stating my dress isn’t here. I received a call on August 21, 2017 at 7:20pm saying my wedding dress is clearing Custom. After paying phone tag I was about to speak with manager Briannh (who is nice btw she did everything to help me until the owner stepped and created a mess) told me my dress would be here by Monday and I said my wedding is Saturday. My celebrity wedding planner immediately took over. My planner was told it would be here in time. The designer missed the deadline to fedex my dress from Barcelona Spain. Once they finally send the dress And when we received the contract number my number the dress would be in arrive in Nashville Tennessee the day before my wedding. I’m here in California. Finally after many calls they pulled a dress from there other store in Costa Mesa. I held back from crying because it was 2 days before my wedding and I still had no dress. But on Thursday August 24, 2017 at 7:00pm I did my first fitting. They know how much this dress meant to me since I stayed myself until marriage and this is my Wedding dress. Finally the owner got involved and yelled at my wedding planner for doing her job. And making sure I had a dress for my wedding. I mean it is only wedding dress. Smh. I had another fitting on August 25, 2017 at 2:00pm. Insult injury they wanted me to come back and pick up my wedding dress later on that day. I said I have to be at my wedding rehearsal and rehearsal dinner. My Wedding take plan in Seal Beach which I was late for. I went from Beverly hill to Seal Beach on a Friday during rush hour. After going back and forth Panache told my wedding planner my wedding dress which was a simple was Comped meaning no charge (as of today February 13, 2018 I have NEVER seen my custom made dress) The owner friend drove from Beverly Hills to seal Beach to deliver my wedding dress. Only to found out that. Panache LIED and and said the comped and charge my credit card $1700. Imagine coming from your honeymoon and $1700 is missing. That was deceptive, dishonest and down right low down. I called the store and spoke with the manager so. I could speak with the owner but guess what he couldn’t even call me back. Do NOT get your dress from here they are thieves. Well the owner is. I have receipts. That is Panache number and I still have the voicemail. The picture shows the time and date of the picture(my aunt me the picture the next day April 26, 2017)

Reviewed on 11/08/2017 Courtney C

After months of shopping exclusively at Saks for a dress and coming up short, I stumbled upon Panache in Beverly Hills. I knew I wanted a dress that was modern--no lace, no beading, no bling--and timeless. Panache had the dress of my dreams, and I absolutely lucked out when it... Read More came to their inventory. They have a huge range of gowns to choose from, so much so that I can almost guarantee any bride could find something stunning that fits both her budget and style there. However, my positive experience with Panache went south thereafter. At my first fitting, their seamstress pricked herself while she was pinning me, and bled all over my silk dress. I looked down in horror, and tried to ask her to stop pinning me so I could get out of the dress, but unfortunately, she did not speak any English, and no stylist was in the room with me to oversee the process. The seamstress came back and started aggressively rubbing the fabric, only making it worse. Finally, after trying to politely resurrect some high school Spanish and then loudly asking for some attention from a stylist, their manager came in. She got the dress off of me immediately, and asked that I wait while they tried to remove the stains. 30-45 minutes later, the stains were mostly gone, but the fabric had warped due to the treatment to remove the blood. I absolutely understand that accidents happen and I do not fault the poor seamstress just trying to do her job, but the handling of the situation was not what I had paid for and come to expect as a customer of a high-end salon. I came back to my next fitting, optimistic that the warping would be addressed and the stains would be lifted. There were still minute areas were darkening in the fabric were visible from the blood, so they insisted they would try again. Worst of all, my dress was too tight, so much so that I could literally not sit down. I began to break down and cry. I should add, I did not have the joy of having my mom or bridesmaids with me for these experiences as I am new to LA. Their manager proceeds to inform me that it is my responsibility to ensure that I can sit, stand, and dance comfortably, which I do understand to be fair. However, to be alone in a dressing room with a seamstress who does not speak English and with no stylist, I wasn't entirely sure what questions to ask, what to expect, and how to navigate this process. I left the salon extremely disappointed at not one but two bad experiences. My mom called and spoke to the manager, who thankfully and amazingly became empathetic and offered to prioritize my dress fitting so it would perfect the next time. Finally, at my last fitting, with all my fingers crossed, it came together! I would say to be very clear at the outset about your expectations with this salon, and don't be afraid to stick up for yourself if you don't feel you are being treated well because they will step up and deliver ultimately. Brides spend a fortune on their dresses and deserve experiences that are special from A to Z.

Reviewed on 7/25/2015 Heather S

If I had written this review right after picking out my dress, it would have been 5 stars. My consultant was very patient, willing to listen, and understood that this was a really special experience for my mom, maid of honor, and I (and you can't go too wrong with free... Read More champagne!) However, the alterations on my dress were much less than satisfactory, unfortunately. I originally ordered my dress with a yard of extra fabric, because I wanted to add off-the-shoulder sleeves. When they called me to confirm that they had received my dress, I asked them to confirm that the extra yard of fabric was there, and they told me that it was. When I got there for the fitting, my dress fit really well already, which I was really relieved about. However, when I asked to see the YARD (3 feet) of extra fabric that I ordered (which cost $500 on its own, by the way), they brought out about an 8-inch length of lace... IN THE WRONG COLOR. My dress was ivory on champagne, and this fabric was a pure white. It was immediately really noticeable to everyone there, including the consultant and seamstress. It was obvious that nobody had checked the accuracy of the order AT ALL until right then. It was the wrong color AND less than half the amount that we'd paid for. Of course, since they had told me to wait until 2 weeks before the wedding to book my fitting (in case I wanted to "tone up"), there was no time to order more fabric. They were able to find some small scraps from another bride's altered dress in the same fabric and color as my dress, however, and they offered to make the sleeves out of that. I demanded a refund on the fabric, which they gave me, and told them to give the sleeves a try. When I came back in, it literally looked like they just sewed on a scrap of fabric to the dress. I really think that's exactly what happened. It did NOT look good-- there was just not enough scrap fabric. The edges were not even finished. My husband's mom ended up fixing them herself.

2016-09-02T19:01:38 Response from the vendor

Hi there, Thank you for your feedback. We apologize that your experience was anything less than perfect. We will certainly address your issue with management to improve our overall operations. Should you wish to speak with a manager directly to discuss your experience in more... Read Less Read More

Endless choices!

Reviewed on 7/16/2015 Angel Mariana P

It was a once in a lifetime shopping experience!! I went with my mom and dad and between my parents and the consultant, they picked out 9 dresses for me to try on, all different styles but that for a reason or another caught my attention! The consultants attentiveness and... Read More ability to hear out what I wanted, we were able to stay within budget and pick out a dress for my big day! From the moment we walked in they greeted us and gave us each a glass of champagne to toast with to the moment we payed and left, they were courteous and polite... From start to finish we took 3hours of their undivided attention!

2016-09-02T19:03:59 Response from the vendor

Hi! Thank you for your comment. We are glad to hear that your experience was marvelous! We wish you all the very best in the future. If you haven't already, send us pictures of you in your dress. We'd love to see the final look!... Read Less Read More


Reviewed on 8/18/2014 hanna c

I got my dress at Panache in Beverly Hills. It was over priced but so beautiful I fell in love with it. Because the sample was so large they pinned it so I could see what it would look like when they ordered my dress size. They also talked us into buying an alteration package... Read More for an additional $500 which they said would include everything they pinned to make the dress look the way I wanted it to. This sounded ridiculous because they were ordering it in my size but she said the offer was for today only or it would be $700 if I needed anything altered and if I didnt need anything altered I would get my money back. I signed up for the package and the day I went in for my fitting which they only let you do 4 weeks before the wedding and NOT on a weekend which is hard since I work full time. I went for my fitting and they said to make it fit it would be an additional $200!!!!!! I was mortified and the dress was already over my budget. THey were SOOOOO unaccomodating and the manager who I bought my dress from was no longer with the company so they wouldnt waive the extra $200. I ended up taking it to a different place to get it altered IN STITCHES and Renee was the most AMAZING and AFFORDABLE seamstress ever. She did an incredible job and my dress needed a good amount of work.

2016-09-02T19:08:40 Response from the vendor

Hi there, Thank you for your feedback. We apologize that your experience was anything less than perfect. We will certainly address your issue with management to improve our overall operations. Should you wish to speak with a manager directly to discuss your experience in more... Read Less Read More

Helped me find my dream dress

Reviewed on 4/26/2014 nicole p

Ladies here were wonderful! I saw a dress in the window, but it turned out not to be the one. Luckily, one of the lovely ladies here picked out one she thought I might like! Not only was it wayyyy under my budget, it was the dress of my dreams! I love love loved it! Thanks,... Read More girls!

Michelle at Panache is amazing

Reviewed on 11/04/2013 Tracy W

So I was one of those brides who jumped the gun on a dress on the first day shopping and ended up very unhappy with it. Flash forward 6 weeks before my wedding and I was just beside myself with what to do given that I couldnt order a dress. I walked into Panache and met... Read More Michelle who calmed me down, made me have hope, and gave me champagne. Love the champange. We searched the store for a gown that might work and found the dress of my dreams. She not only discounted it for me, she helped with alterations and seriously saved the day. all of the girls there knew me by the end since I visited my dress quite often (it was lonely without me) and they were always very helpful and eager to help put me back in my dress even though they were often very busy. This is a great store with wonderful ladies who will help make your dreams come true!

Lazy Alterations and a lipstick stain (Pasadena)

Reviewed on 10/29/2013 Jill K

If I could give this place 2.5 stars and go right down the middle, I would. On some levels there are very helpful. Others, not so much. Everything went smoothly until it came time for alterations. I had to fight for them to do things that I should not have had to fight... Read More for. I would have walked out of there with a very obviously ill fitting dress of it were up to them. DO NOT PAY FOR ALL OF YOUR ALTERATIONS UP FRONT because they will get lazy about it. Also - and this is HUGE: My dress had a lipstick mark on it when I picked it up. I don't wear lipstick so it certainly wasn't from me. Unfortunately its near a pleat and I didn't notice till I was packing it to fly - now I have to have it rush cleaned 4 days before my wedding for $300 which was not part of the budget.

Amazing service!

Reviewed on 10/28/2013 Brandi E

I drive past this store everyday on my way to work and they look expensive and high-end, they are in Beverly Hills after all. :) Since my budget was $3000.00 I didn't think I could afford anything in there but I had to go for the experience. Me, my mom, and my maid of honor... Read More arrived for my appointment and met Channel. She was bubbly and amazing. She had us pull some dresses ourselves and I appreciated that she cautioned us to only pull things in my price-range so I didn't fall in love with something I couldn't afford. She pulled a few gowns as well and the trying on began and... nada. We got close but not "the one". Channel was saying things like "I don't think we have it but we have new stock come in every day" and I was ready to move on having had a wonderful experience. Then she said "I have one more you could try, though it may be a little wild for you" and since I was having so much fun I said sure. The moment she put it on me, I knew. It was nothing like what I thought I wanted but it was perfect, and when I came out all the tears started. When it was time to purchase though I got cold feet. It was the first store I had been to, I had 2 other appointments the next day and I just couldn't pull the trigger. A few days later I called and asked if I could try it on again and they said "of course, you can come now". I went in, Channel put me back in it, and I knew it was definitely my dress. The best part was with tax and all it was $300 under budget! I'm so glad I didn't talk myself out of going because of their upscale location and high-end appearance, then I never would have found my dress. I got the exact dress shopping experience I had always wanted. I can't speak to their tailoring department, I got mine done somewhere else, but their sales team is phenomenal!

I only had two months to find my second dress but

Reviewed on 10/20/2013 Julie d

With barely six months to plan my wedding, I hastily purchased a wedding dress I wasn't in love with. When it came in, just two months before my wedding, upon trying on my correct size it was confirmed- I needed another dress. I'd driven by Panache several times but assumed... Read More that it's location in Beverly Hills right off of Wilshire and the beautiful setup would mean $$$$ but recalled a friend, who was on a budget, shopping around for price from Orange County and driving up to a Panache store because they offered the most competitive price. I scheduled a same day visit just two months prior, explained my story (I only had two months, this was my second wedding dress purchase and now I had an even more limited budget). They were sympathetic to it and found a few dresses within my price range and I was pleasantly surprised to see I loved a few different options. Ultimately I ended up going with a Matthew Christopher gown that I'd eyed earlier on in my search that I believe was almost $1,000 more at another boutique. This one was priced within my budget and the ladies worked hard communicating directly with the designer to ensure my dress would come in on time. They even managed to get the $800 rush shipping charge fee waived. Sure enough, I had my dress within two weeks of the wedding day. They had it made to size so all we needed to do was add the bustle (which was pretty pricey in my opinion). However, for as beautiful as I felt and the service I received in the location and well-appointed environment I received it- It was well worth every penny in my book. A special shoutout to Miti (SP?) for her bubbly personality and ability to find me a few different dresses that made my choice even more difficult. An absolute gem to work with and I only wish she'd been there to help me choose my veil and sash. Regardless, the others did a fantastic job providing me with options and I couldn't be happier with my final look.

Convenient location

Reviewed on 9/29/2013 Drea S

Ultimately, I was very happy with my dress, the price, the fittings and the one accessory I purchased there. Going to each appointment at Panache I was often uncertain how it would turn out. Scheduling appointments is very much recommended, and they'll work with you to find... Read More times that fit your schedule. While the staff was friendly and offered advice and opinions, there is an edge to them that is very focused on sales and getting you in and out the door as quickly as possible. Each time I went I met with a different person and had to repeat my requests, with the exception of the tailor. The tailor was great, remembered me and the dress, and worked with me to find the fit that worked best. Each time, there was an additional cost for alternations or pressing that wasn't explained upfront. I had an issue with the one accessory I purchased and it wasn't until the appointment the week before the wedding that it was addressed. I'm glad it was addressed though, and in the end it all worked out. They are not very responsive to emails or helpful on the phone, so do everything in person.

Worst costumer service

Reviewed on 8/29/2013 Eugenie B

I am giving a two stars rate only because I was able to find my dream dress there. Everything got complicated once we reach the alteration time. My dress was not really common, the bustier was fully made of feathers and is was not that simple to alter... specially when they... Read More ordered it way too big... 5 months after my first fitting, was suppose to be my 2nd fitting: the one when the dress was suppose to be done, I got too scared that the mess up the dress. So a week before that 2nd fitting I came to store, just to pick up the dress and "save" it. The girls refused to give it to me for no reason.. The dress was fully payed and the alteration as well. I was lucky enough to have one of them that misunderstood the whole thing and brought back the dress. Let me rewrite again that it was 7 days prior to the fitting (1 month and a half before the wedding) the dress was not done at all, nobody had touched it for 5 months and they made me believe that I would have to let them alter it again because it was still too big... I just took the dress and left this dishonest people. I really do not know what they are doing with their wedding gowns but it seems like their is something wrong behind. I will not recommend this store at all.

Great Place to get your dress!

Reviewed on 8/27/2013 Jessica L

The sales associates and managers at Panache in Pasadena are amazing! They have a great selection and are great to work with. When there were a couple bumps in the road, they were always right there to fix them and make me happy.

Amazing Princess dress!

Reviewed on 7/18/2013 Kateryna K

I got a free dress here through the Brides across America like a military bride. It was a first dress I tried and I fall in love with it. It was better than I expected. I was shining on my wedding day in it!

Fabulous dress

Reviewed on 7/17/2013 Kinsey L

Had a great experience overall with Panache. Staff was very friendly and professional. The tailor on the other hand kept telling me she was going to fix things, and then in the end didn't do what she said and after paying over $1000 for alterations I wasn't very happy with... Read More that. However despite this, the dress was stunning and I was thrilled with how it looked.

Found My Dress!

Reviewed on 7/16/2013 Lauren F

I went to Panache because they had the designers that I thought I wanted (Eve of Milady and Ian Stuart). I tried them on and realized that they didn't end up being what I wanted. My consultant pulled some beautiful dresses I hadn't considered and I found my dream dress! They... Read More gave me the 10% discount that was going on for another designer that weekend and threw in the perfect cathedral veil.

Terrible service

Reviewed on 6/04/2013 Anett A

I love the dress I ordered. They didn't have it but said they could order it. The dress came quickly but they had very limited number of appointments for me to see the dress and get it altered. The alteration on the top opened and I ended up sewing my own dress in the limo on... Read More the day of the wedding!

I love this store!

Reviewed on 6/03/2013 Dana S

This store & staff go above & beyond making sure you find you perfect dress & make sure it fits you to a tee! Every appointment I was given the royal treatment! I definately reccomend!

Start here

Reviewed on 5/09/2013 Christina W

It was amazing! I found my dress on the first visit in less than an hour and a half. My bridal consultant made me feel so comfortable and confident. She knew exactly how to match what I had in mind and had me try on every style to make sure I knew how they would all look on me.... Read More I ended up going with a style that I didn't even have in mind. Every bride should start here when beginning their hunt for the perfect wedding dress!

Amazing dresses, but average service

Reviewed on 4/11/2013 Sarah C

I purchased my Ian Stuart wedding dress at Panache during the Ian Stuart trunk show. Both the Panache consultant (Valerie) and Ian Stuart Representative (Cliff) were extremely helpful. Both Valerie and Cliff provided me with plenty of dresses to try on. I had no idea what... Read More type/style of dress I wanted, and Valerie helped me select the most perfect wedding dress! Since I was unsure about the dress (at first), Valerie offered to schedule an appointment for me a few days later so I could think about the dress (I appreciated that she wanted to make sure I liked the dress and that it wasn’t all about the sale). I also worked with Desiree and she was extremely helpful as well. I rated the service as average because for my last 2 fittings, I had to work with a different consultant, who was not as helpful or as nice (she seemed more concerned about how my fittings could benefit her instead of taking into account my budget). I worked with Mary (seamstress) during my fittings. She was very helpful and suggested alterations that would help keep me within my budget. The tailoring was flawless and my dress fit perfectly!

Beautiful Gowns

Reviewed on 2/24/2013 Daisy M

I was hesitant to go to the Panache Bridal Store in Pasadena, Ca. because all of the negative reviews that I read. I am so happy that I decided to stop by anyway because it was probably one of the best decisions that I made. The service was great. All of the employees were so... Read More friendly every step of the way. From the moment I first walked in to the store until the day that I picked up my gown. They listened to everything that I wanted and they were never pushy. The gowns range in prices, but keep in mind that they are couture gowns and they are worth it. Everyone at my wedding raved about how gorgeous and elegant my dress was. They also carry beautiful accessories made of shiny crystals. I bought a head piece and earrings from the store and they were shining brightly the entire day.


Meet The Manager

Briannah Jayde

Briannah is the leading lady of Beverly Hills as well as the overall Fashion Director of the Panache Bridal Brand. Her expertise includes over 1o years experience, high energy, extensive high fashion knowledge, and one of the most memorable and warming personalities in the business. She cares about each and every bride and treats them as if she was indeed in their shoes. From having pure fashion sense and Couture elegant sass and class, she and her staff will make your experience an enjoyable family- friendly process in the search for the dress!