Anja Winikka

Wedding Industry Expert

Anja Winikka is the founder of Editor In Chief Media.
Anja is a wedding editor and digital marketing director turned educator and contributing editor.
Anja worked for The Knot for over 13 years in various roles.

Anja Winikka served The Knot in various editorial, marketing, management, education, and public relations positions. After 13 years with The Knot, she and her husband traded in their Brooklyn apartment for a home in Kansas City and Anja started building her own business. Editor in Chief Media helps other small businesses—especially in the wedding and events industry—better tell their stories online. Anja has previously appeared on the Today Show, CBS Early Show, Fox Business News, VH1 Morning Buzz, CNN, E!, Access Hollywood, Katie, Meredith Vieira, and Anderson Cooper.

Experience

Anja joined The Knot’s team in 2006 as a Copy Editor. She then transitioned into an Assistant Editor position writing stories and real weddings for The Knot Magazine. Next she worked as an Editor and Senior Editor writing features for the brand’s website, crafting features for the magazine, overseeing the newsletter, and producing the digital content strategy. In 2011, Anja was promoted to Site Director of TheKnot.com. In this position she oversaw content, social media strategy, and content marketing. In 2015, Anja became the Director of Audience Development focusing on social media channels and live branded events. Finally, from 2016 to 2019 Anja served as the Director of Education and Industry Innovation for The Knot. She protected The Knot brand and reputation, managed The Knot Workshops, created educational content for the vendor community, and served as The Knot’s brand spokesperson for national news outlets.

Anja was named The Knot’s Chief Innovator by Ad Week for connecting local business owners with a social savvy audience. She led The Knot’s Instagram to one million followers without spending $1, securing Digiday’s award for Best Brand on Instagram.

In July 2019 Anja founded Editor In Chief Media, a business that provides smart digital marketing and copy to passionate business owners.