Carrie Anton considers herself to be an all-around words girl. She is an old school journalist turned user experience writer with a 20-year history of creating for digital and print. Carrie developed strategic plans and engaging storytelling content for brands like American Girl, Reebok, Dick’s Sporting Goods, Shopbop, and American Family Insurance. Carrie constantly works to transform words into an experience so that they can go unnoticed in the best ways possible. When she’s not writing, Carrie is a fan of naps, sports, and English bulldogs.
Experience
As a Strategic Communications Editor and Writer for American Family Insurance, Carrie served as a member of the redesign team tasked with updating the company’s original site. Carrie then worked as a Book Editor and Web Writer for American Girl for eight years, during which she authored and edited nonfiction books and contributed to the brand’s magazines and online content. In 2000, Carrie decided to take the leap into freelance content strategy and writing work. She has since contributed to brands like The Knot, POPSUGAR, Women’s Health, Family Circle, Chase, The Bump, and Shutterstock. Carrie also co-founded creative consultancy, Wonder: An Idea Studio, in 2013.
Carrie is the author of 10 nonfiction books, including Me, Myself & Ideas: The Ultimate Guide to Brainstorming Solo and many American Girl titles.
Education
Carrie attended the University of Wisconsin-Madison, where she received a Bachelor of Arts degree in English Language and Literature/Letters.
