would rate Wake Forest Jewelers on South Main Street, NC a ZERO if I could, because they do not even deserve a One star which is the lowest rating. Here is my experience with them.
I was looking to sell three diamond rings (one wedding ring wit...h diamonds half way around, an engagement ring with a sapphire in the middle with small diamonds on both sides of the ring and another ring with diamonds half way around...made a beautiful and classy set which were purchased in the diamond district in New York City). At time when I went to Wake Forest Jewelers, I was in a bad place in my life, and Wake Forest Jewelers purchased only diamond rings at a small fraction of what they are actually worth but not the sapphire since according to them the sapphire was not a good stone, because it was very damaged and wasn't worth anything and they would chuck it because they do not sell nothing but quality jewelries. Therefore, I sold them the other rings, and I left the one with the sapphire since they said the sapphire was not worth anything and they would not be able to sell it because of the damages in the stone and they would do away with it. I decided to go back and get the sapphire, but to my surprise they had the wedding ring and the engagement ring with the same sapphire stone that they said was so damaged and not sell-able in their show case to sell to some innocent person who thinks that they are receiving a quality sapphire stone. I was so shocked that they would literally have my rings with the damaged sapphire on display in their show case to sell the same sapphire for top dollars that they told me was no good. That is so wrong, because some innocent customer is going there to pay top dollars for a sapphire stone that Wake Forest Jewelry said was not a good stone and they would never sell something like that to their customers. They refused to give me back the sapphire and lied that they paid me for it with the other rings. The disappointing thing in all of this is people not knowing what they are getting and will be charged a lot of money at the expense of another customer. It is not right and not fair what management is doing to the customers!