On-location/In-Studio Makeup & Hairstyling
North East Florida, Jacksonville, St Augustine, Ponte Vedra
Service area
AWARD WINNER (7X)
Thanks to recommendations from couples on The Knot
Located in St. Augustine, FL, Sarina Durden Beauty is the premier wedding beauty team, offering hair and makeup services from natural to glam on-site and in their beautiful new STA Flawless Beauty Lounge (available for rental by brides). The team provides on-site services throughout Jacksonville, northeast Florida, and the surrounding areas.
Sarina Durden Beauty is composed of a tight-knit team of licensed beauty professionals. The owner, Sarina, has over 14 years of experience in the beauty industry. She began her career in 2003 as a makeup artist with MAC cosmetics. Her work experience includes creating beauty looks for Miami Fashion Week, performance art, and printed publications. For Sarina, working with her team to build customer rapport is the best part of her job. They recognize that each client has a unique personality and style that makes them beautiful. In her downtime, Sarina enjoys spending time with her two children, running, and traveling to new places.
Sarina Durden Beauty offers an extensive range of hair and beauty options. The team can provide trial runs for makeup and hairstyling, ensuring that you find a look that enhances your natural beauty. Airbrush makeup and contouring are available, as well as tattoo coverage and false lash application. Hair can be styled into elegant updos and textured styles, depending on your preferences. The team can also cater to groups, allowing you and your wedding party to get ready together at your location or theirs!
Woman-owned Business
Speaks English
Details
Beauty
Beauty Group Bookings
Hair Stylists
Hair Trials Available
Makeup
Airbrushed Makeup
Makeup Artists
Makeup Trials Available
On-Site Hair & Makeup
Tanning
Spray Tan
Awards and Affiliations
Any questions?
Reviews
4.9
out of 5.0126 reviews
Your trust is our goal. Our community relies on honest reviews to help you make those big decisions with ease.
Review Summary
This AI-generated summary is a snapshot of this vendor's ratings and feedback.
Sarina Durden Beauty earns glowing reviews for creating beautiful, long‑lasting hair and makeup while keeping mornings calm and fun. Reviewers praised clear communication, helpful trials, punctuality, and efficient timing—even for large bridal parties. Clients felt confident, photographed well, and highly recommend the team for weddings.Review photos
Showing slide number 1 out of 9
Rhiannon D
Highlighted review.
5.0
1/01/2025
Sarina and her team were BEYOND amazing!!! I could not have asked for better people to make me feel beautiful on the best day ever!!!
Brooke B
5.0
1/27/2026
From the moment I had my trial with Sarina, I knew she was the one I wanted for my wedding hair and makeup. She didn’t just listen — she cared. Every little tweak she made brought ...
my vision to life, and honestly, with all the excitement and emotions of wedding planning, it brought tears to my eyes.
Sarina is the ultimate girl’s girl — hair and makeup takes time, and I honestly could have talked with her for hours! Getting ready on the wedding day was so much fun, and she, along with the artists who assisted with the bridesmaids and the MOB/MOG, made the whole experience relaxed and joyful.
When Sarina did my hair and makeup, I felt so beautiful — truly glowing. She nailed every detail and made me feel confident and radiant all day long. She absolutely blew it out of the water.
I highly recommend Sarina for anyone wanting a hair and makeup artist who not only delivers stunning work, but also makes you feel like your most beautiful self.
Any questions?
Katherine H
5.0
1/11/2026
Working with Sarina and her team was such a wonderful experience from start to finish. They made me feel so confident on my wedding day and truly listened to what I wanted, especia...
lly when I asked for a more natural makeup look. Sarina provided amazing recommendations for hair extensions, spray tans, and other prep details, which made the entire process feel easy and stress-free.
A huge shoutout to my hairstylist, Becka, and makeup artist, Stephanie—they were absolutely incredible. Becka created the most beautiful hairstyle that held perfectly all day and night, and Stephanie nailed my makeup exactly how I envisioned it: natural, glowing, and timeless. They both made me feel so comfortable and cared for, and their talent truly shows in their work. The entire team was there for me throughout the planning process, and this is a company I will absolutely use again for hair and makeup.
Erica W
5.0
1/04/2026
Tanya provided exceptional hair and makeup services for myself, both mothers, and an aunt on my wedding day. Communication with her team during the initial information gathering pr...
ocess was prompt and efficient, as was finalizing the booking.
Although the trial represented a notable additional cost, it proved invaluable, especially because I was not familiar with professional hair and makeup, including false lashes. The trial allowed me to finalize my look for the day with confidence. Given the abundance of online makeup artists, experiencing Tanya’s expertise in person and discussing preferences was extremely helpful. Offering specific reference sites in advance could have enhanced the process, but I recognize that tastes vary. Additionally, meeting Tanya before the event made her presence reassuring on the wedding day.
Tanya arrived at our venue promptly, and the preparations proceeded smoothly and ahead of schedule. She demonstrated warmth and professionalism, guiding us through each step, addressing all questions, and accommodating individual skin concerns and first-time experiences with professional makeup. The results were outstanding; everyone looked elegant and felt like themselves, with a sophisticated and refined appearance. I would not hesitate to work with Tanya (or other Sarina artists) again for similar services in the future.
Kristen R
5.0
12/29/2025
I cannot say enough amazing things about Sarina Durden Beauty! Sarina has the most bubbly, warm, and positive personality. You instantly feel comfortable and confident with her kno...
wledge on hair. She truly listened to what I wanted and made my dream wedding look absolutely perfect for my wedding day. Kim did my make up, and let me tell you. NOTHING came off my face the night of my wedding! I felt confident, beautiful, and still like myself, which meant everything to me. My look lasted all day and photographed beautifully. Sarina and her team helped make my wedding morning fun, calm, and unforgettable. All of my bridesmaids were extremely happy and loved Sarina & her team as well. I would 100% recommend her to any bride looking for someone talented, professional, and a joy to be around!
Mariah B
5.0
9/17/2025
I have no complaints about my experience with Sarina Durden Beauty! Natasha and Becka were the stylists for my bridal party, and they both were on time, super nice and professional...
, and did beautiful work on my bridesmaid's hair! I had a huge bridal party, with 13 bridesmaids, and trying to make sure everyone was done with hair & makeup on time when I was planning was stressful to say the least, but these girls rocked it! They helped me create a timeline that worked for my party & our photography timeline, and they were very efficient with their time & got the job done in perfect timing! All of my bridesmaids LOVED their hair. My mom was extremely worried about how her hair would turn out because she had never gotten her hair professionally done, and she wanted to feel pretty for my big day; when she saw her beautiful updo, she cried because she loved it SO much and it made her feel beautiful, which was the most special thing to see as her daughter and the bride. I highly recommend booking with Sarina Durden Beauty!!
Tiffany P
5.0
9/09/2025
Absolutely amazing working with Sarina and Kim! They both did such a flawless job on all my bridesmaids hair and makeup! For mine, I WAS COMPLETELY BLOWN AWAY!!!! The best I’ve eve...
r looked, especially on my very special day! Hair held up perfectly and was flawless and my makeup NEVER BUDGED OR RAN. And I cried A LOT, and it never moved. I’d recommend this team forever!
Nicole B
5.0
7/01/2025
Sarina was incredible to work with. She collaborated with my planning team in order to build a smooth timeline and provided clear and easy to follow instructions, tips, and inspira...
tion pictures which helped myself (and all my girls) feel comfortable the morning of the wedding. Sarina and her team kept the mood light which helped all of us relax prior to the wedding.
Hannah B
5.0
5/30/2025
I had the absolute pleasure of having Sarina do my makeup for my wedding, and I can confidently say she is nothing short of amazing. She was professional, kind, and truly attentiv...
e to every detail. She listened carefully to my vision and made it even better than I imagined.
On the big day, she brought such a calming energy—exactly what every bride needs.
Beyond her incredible skill, what sets her apart is her genuine passion and care. I can’t recommend her enough! Thank you from the bottom of my heart for making me feel so special!
Joseph G
5.0
5/12/2025
Sarina and her team absolutely crushed it! Everyone looked stunning and couldn’t have been happier with their glam. From the trial run to the big day, everything was seamless and s...
tress-free. Having one incredible vendor handle both hair and makeup for 10 girls was truly a lifesaver. Thank you, Sarina and team — we couldn’t have done the wedding day without you!
Michelle M
5.0
5/09/2025
I used Sarina Durden Beauty for my wedding and we had 10 in the bridal party. All of us got hair and make up (we had 4 total stylists) and it went flawlessly. Sarina came to my Air...
BNB and was super easy to schedule and the bridal party loved her! I got extensions from her which I absolutely loved and can’t rave enough about the company. I will absolutely recommend (even insist) any friend or family member getting married in Jax use her. Thank you for making my wedding day perfect Sarina!!
Michelle M
5.0
4/16/2025
Sarina and her team are AMAZING! From the second I first spoke with Sarina, I instantly loved her! She is understanding, easy to talk to, and SO fun! She made the getting ready pro...
cess an absolute blast; we laughed, talked, and sang our way through the morning of my wedding, and it was truly a dream! All of my bridesmaids and I were beyond thrilled with our hair and make-up. We felt like they heard our vision, made it come to life, and far exceeded our expectations. I couldn't have felt more beautiful on my wedding day and truly had so much fun with these ladies!
Deborah B
5.0
4/03/2025
Sarina Durden Beauty was communicative and kind. They reached out several times over the year before my wedding to schedule trials and offer retrials if needed since I booked them ...
so early! The hair and makeup stylists assigned to me were sweet and professional. I ended up going to the hair stylist for the whole year leading up to the wedding because she was so wonderful! 10/10 would recommend!
Nicole B
5.0
3/07/2025
Sarina and her team are amazing! I had Sarina for makeup and Becka for hair. At my trial I felt that Sarina and Becka both really listened to me and what I wanted while also provid...
ing small suggestions and tips to get the best look. They both took inspirations from my whimsical wedding vibe to incorporate that into how I looked. My bridesmaids loved them as well, and they kept perfectly to my timeline, even running ahead of schedule for some! Everything lasted throughout the whole wedding and we all still looked beautiful late at night going into the afterparty. I definitely recommend Sarina & Co. for your wedding!
Ashley W
5.0
12/04/2024
Sarina was absolutely amazing! She was so kind and professional and did such a great job with our makeup. A lot of the girls had never had professional makeup done, and Sarina help...
ed us to all feel extra beautiful! She was easy to work with and communicated quickly. I would absolutely recommend her for your wedding, she’s the best!
Christina L
5.0
12/04/2024
Sarina and her team showed up with their A-game bright and early on our day! Like clockwork, they had 6 bridesmaids, 2 mothers, a flower girl, and a bride all looking their best wi...
th plenty of time to spare! Kim, on makeup, balanced a timeless and soft glam look on the ladies without anything being too heavy. Tanya was knowledgeable and efficient in getting everyone's best suited and desired hairstyles. And Sarina brought life to the complex updo the bride had dreamt of for 7 years and still had time to chat with everyone. Great prices for services and better company, these ladies will have you looking and feeling ready to take on your best day!
Alexa A
5.0
9/23/2024
I booked Sarina for my wedding hair and makeup. Sarina is super professional and attentive and made me feel like a princess for my wedding. I showed her my inspirational photos, an...
d she recreated them but better! My makeup and hair held up all night. She is super talented, and I could not recommend her enough.
Sydney H
5.0
9/19/2024
Sarina did my hair for my wedding and I would recommend her to everyone I know. I have very long, very thick textured hair and requested old Hollywood waves- which is a challenge t...
o say the least. She was up to it though, and she patiently spent an hour and a half making sure my hair not only looked perfect, but would hold in September Florida weather. We grabbed some outdoor pictures after the ceremony, and it started raining on us, but my hair still did not fall!
Besides her incredible talent, she is a calm during the chaos of your wedding morning and brings such a great energy to the room. Her team is extremely organized and helpful, and you can tell she is the best in the business even if you haven't been in many weddings. Another thing I loved is you pay for the service before the wedding day, which doesn't sound like a big deal but when you have a list of vendors to pay and tip on the day or week of, it is SO helpful to have it already taken care of. I honestly just can't wait for my next excuse to have her do my hair.
Jess W
5.0
9/17/2024
Sarina truly helped to make my wedding day perfect. From our first phone call to my trial-run to the morning-of, she was so sweet and personable, yet professional. This is a NEED f...
or pre-wedding jitters.
Everything was communicated thoroughly through her assistant when Sarina was unavailable.
The artist really makes all the difference especially on such a big day. I felt absolutely beautiful for my wedding. The look was high quality and the products lasted. I'm so grateful I found Sarina. THANK YOU!!
Briana R
5.0
9/15/2024
Sarina Durden beauty was the easiest decision i could have made for my bridal hair and makeup! Sarina and kim were so friendly and accommodating. They also did my family's hair and...
makeup. They worked with different ages , skin and hair types. My whole family absolutely loved how their hair and makeup turned out. Everyone looked so beautiful and felt so confident. I thank both of them for making me feel and look my best. Would definitely use their services again. Love them both!
Lauren S
5.0
8/05/2024
Sarina and Becca were an absolute dream team to have for my wedding hair/ makeup. Communication before the wedding was quick and professional, and Sarina worked with me to plan the...
best schedule to make sure nothing was rushed/ overlooked. Everyone in my bridal party looked stunning, and we had such a fun time getting ready (they can definitely hang, no awkward moments!). My hair trial was exactly what I asked for (low messy bun, bright soft makeup) and looked great, but I still ended up changing my mind for the actual wedding (party pony with a braid and slightly darker glam makeup), and Sarina and Becca accomplished it with no issues, I loved my look. My bridesmaids also commented on how great of a team they were. Would definitely recommend to anyone looking for event glam!
Sarah T
1.0
6/30/2024
I did an early trial with Sarina for my wedding. Her makeup artist was kind and did a great job. Sarina herself was not so kind. She confused me with another client and was very ru...
de to me. She thought I had already signed a contract and told me I needed to ask my bridesmaids to pay within the next 24 hours. We were still 6 months away from my wedding. Once she realized I was not the client she thought I was, she did not apologize but continued to be rude and push me to get payments from my bridesmaids within 24 hours or I would lose my spot. It was extremely aggressive and i had just met her. I decided to go with someone else who was kind, organized, and didn't require payment until a month out as should be. It seemed that all she saw me as was a pay day rather than a person. I understand you want to get paid but to treat me like that was unnecessary.
Chloe A
5.0
6/21/2024
Sarina and her crew Stephanie, Destiny, and Adie truly helped make the best day of my life so magical. They were able to efficiently able to get all 13 of my people through hair an...
d makeup and still be ahead of schedule. Sarina personally helped me to relax and it truly felt like that it was the first time I was able to do so in the weeks leading up to the wedding. I cannot recommend Sarina Durden & Co. enough. I would submit more stars if I could :)
Michelle T
5.0
6/17/2024
Sarina and her team are just absolute magic! She was so helpful with helping me find the right look so I could feel most special and beautiful on my wedding day. She also was amazi...
ng at working with my ever changing number of services needed and helped the entire process be executed seamlessly (with 11 people, including 4 tiny humans) and all on time! My girls and I looked stunning on my wedding day and that would not have been possible without the work of Sarina and her team!
Amanda T
5.0
6/14/2024
"I had the absolute pleasure of working with Sarina Durden aka the most AMAZING hair and makeup artists for my wedding. They exceeded all of my expectations and made me feel like a...
n absolute princess. Their attention to detail, professionalism, and creativity were truly remarkable. From the trial run to the big day itself, they ensured that every aspect of my look was perfect. I couldn't have been happier with the results and received countless compliments throughout the day and weeks after my wedding. I highly recommend their services to any bride looking to feel special and stunning on her wedding day. This is your DREAM TEAM!!
Lisa U
5.0
5/29/2024
Sarina and her team did an amazing job with hair and makeup for the bride, 9 bridesmaids, the mother of the bride and mother of the groom, everyone enjoyed getting ready together a...
nd it went so smoothly. We all were very happy with our makeup and hair. We hired Sarina to stay on for extra time before the wedding for touch ups and she pitched in everywhere! She helped with the photographers and wedding planner, and anywhere help was needed. We would definitely recommend Sarina and her team!
Peyton C
5.0
5/28/2024
Becka and Adie were wonderful! We got many compliments on our hair and makeup for the wedding day- they were nice, prompt, and even able to squeeze in one unscheduled member of the...
bridal party and still end on time! A great experience!!! :)
Corey F
5.0
5/13/2024
I highly recommend Sarina's team for hair and makeup to all St Augustine brides!
Liz B
5.0
5/04/2024
Sarina and her team are absolutely amazing!! Sarina and Becka did makeup and hair for me, 3 bridesmaids, my mom, and two aunts. From the hair and makeup trial to the day of, they w...
ere so professional and lovely! They were very responsive to all my questions and provided helpful suggestions for skin and hair prep beforehand. Everyone LOVED them! My hair and makeup stayed all night long! I only had to touch up my lipstick once and my tiara stayed locked on my head all night! Thank you so much!! A dream come true
Holly G
5.0
4/06/2024
Two words....DREAM TEAM!! I had Sarina as my hair stylist and Kim as my makeup artist. They were both so kind, caring, easy to talk to, and truly want to create the vision you're l...
ooking for. I was a little nervous for the hair/make-up process, only because I don't do much with my hair and rarely wear make-up, but these two were amazing and absolutely NAILED it!! I received so many compliments and felt beautiful, but still natural and like myself! 🥰 the hair & makeup stayed all night and through the tears (the curls fell a bit, but that's my fine hairs fault, not theirs!) Sarina was even kind enough to do my husband's "hub bun" as she called it 😆 THANK YOU Sarina & Kim!! And shoutout to Destiny as well! She worked with me to get all the details ironed out, provided prep tips, and scheduling - she is so, so kind and thorough! ❤️ do not hesitate to book with Sarina & team!
Jennifer B
5.0
3/26/2024
Sarina and her team are absolute top notch professionals! From the planning stages, to the day of our Wedding, they were in constant communication. She sent out sweet little checkl...
ists and helpful reminders to get our Bridal party prepped. She was in contact with our Wedding Planner the whole time. I never had a worry! When it came to the hair and makeup, oh my goodness is she talented! I told her she was a magician :) Myself and my girls looked incredibly gorgeous! Her setup onsite was prompt and so professional. She went above and beyond! She was so sweet, it felt like she was one of the girls! I don't have enough positive words to express my gratitude to her and her team! She made our perfect day ever more perfect <3 Thank you Sarina!
Kimberly K
5.0
3/12/2024
This company is fantastic! I got married the end of February and my hair and makeup were perfect!! I had Becka do my hair and Kim do my makeup and they were both amazing!! I loved ...
the way I looked, they took what I wanted and made it even better! I looked a lot like myself which is what I wanted and it was just perfect. Stephanie came to help out with my bridal party and my mother and mother in law and everyone loved the way they looked! Thankful I found this team of wonderful women to make me look and feel my very best for my best day!!
Ashlee F
5.0
2/29/2024
Sarina and Kim did a wonderful job taking care of hairstyling and makeup for me, my bridesmaids, and family members on my wedding day. They were efficient, professional, helpful, ...
and made sure that we all looked stunning! My husband was brought to tears seeing me for the first time :) I also very much appreciated getting the chance to go through a trial with both of them beforehand, as it allowed me the peace of mind to know what to expect on the big day. I would happily recommend Sarina Durden beauty to anyone needing hairstyling or makeup, especially for a wedding!
Amanda L
5.0
1/24/2024
Sarina did an incredible job. She listened to my ideas and came up with a hair style that really made me feel like a glam version of myself. She made me feel so comfortable and con...
fident on my wedding day. Would highly recommend!
W S
5.0
12/02/2023
Sarina was an absolute joy to work with . She was such a calming and supportive presence throughout the entire wedding process . I originally booked Sarina for bridal makeup and we...
dding party makeup , but she ended up helping with so much more than that . She had great connections throughout St. Augustine and helped me check off a number of things on our to do list with her wedding knowledge. She also helped with a last minute spray tan that came out beautifully.
My wedding makeup trial with Sarina was great. She allowed me to try different types of looks , took diligent notes , and was a wonderful communicator about expectations day of. On my wedding day I was honestly most at peace in her makeup chair . She knew exactly what I wanted and did a perfect job bringing that to life. I felt absolutely beautiful and so did the rest of my wedding party .
I would highly recommend Sarina to any bride and her bridal party . She is incredibly talented and an expert in her field . Beyond that she was simply a great person and really went above and beyond to make sure my wedding day was stress free and that I looked and felt my best . Thank you Sarina !
Sarah P
5.0
11/21/2023
I could not be happier that we chose to work with Sarina and Becka for my wedding day. First of all, they were so nice to talk with while getting our hair and make up done, which r...
eally helped calm my nerves getting ready for my big day. They also did an AMAZING job with my hair and makeup. It looked natural, but still made me feel so special on my wedding day. I got SO many compliments on my hair and makeup throughout the day. It also lasted all night and still looked great by the end of the long night! My bridesmaids, mom, and mother-in-law's hair and make up looked wonderful as well and lasted just as well as mine. I would highly recommend them to anyone getting married!
Catie p
5.0
11/11/2023
Sarina stepped in for us (both of us brides) on a short notice and never met us in person or did a trial with us. But she did so amazing with our make up! We wanted to look as natu...
ral with minimal make up as much as possible and Sarina nailed it! We highly recommend her.
Sarah M
5.0
10/30/2023
Sarina is the absolute best! I was nervous because I didn't do any trial run before my big day and I normally don't wear makeup but everything turned out even better than I could h...
ave imagined! Sarina made my dreams come alive and also offered excellent guidance which I needed (she even added a beautiful hairpiece to accessorize my hair with which tied everything together for a glamorous finish). I can't give enough praise for how beautiful Sarina made me look and feel (and that's a tough feat, I am a very harsh critic of myself). My hair and makeup were stunning, aside from my friends and family, people all over the streets of downtown St Augustine were raving about how good she made me look! Sarina was flexible and willing to rearrange our hours per my request with last minute schedule changes. She also thinks of everything. I got my hair and makeup done early (8 hours before the ceremony) so Sarina even provided a tiny kit with touch up makeup and lip stick for the night and suggested I bring a curling iron for touch-ups if needed but I didn't even need any of it! Everything held together through the entire day & night! Not only is Sarina excellent at what she does but she also has an incredible personality. Nothing was awkward, she is very pleasant and personable, patient and fun! She's gentle, efficient, very professional and kind. I normally reallllllly struggle with people working on/around my eyes but I barely noticed with her. She was also consistently telling me what she was doing just before doing it throughout the process (which surprisingly, I haven't experienced with others). She made my mother and mother in law look lovely as well! They had a great experience! I wouldn't recommend any one else, the quality of work and the level of comfort and happiness I felt during and after cannot be quantified. You can trust Sarina on your special day (or any day for that matter)!
Arin D
5.0
8/13/2023
What an amazing team at Sarina Durden! To start Destiny was absolutely amazing at booking and helping answer any questions/ concerns I had as an out of town bride. She is so kind a...
nd welcoming and truly made me feel at ease as my wedding approached.
Ariel was my artist and my goodness she is just the most beautiful person inside and out! Not to mention her work is absolutely stunning! From trial to day of i looked AMAZING (my girls did too! lol) she is so easy to talk to and made me feel so comfortable through it all! My beauty vision truly came true!
Sarina was also so wonderful at communicating with the rental of STA Flawless Beauty Lounge, this studio was stunning and such a great place to be pampered and relax before the I DO’s, she was the first message I received the morning of my wedding and was hyping me up all the way! Thank you so much Sarina, Ariel and Destiny! You ladies truly made my day!!! xoxo
Wendy D
5.0
7/14/2023
The hair and makeup artists were very talented and really listened to everyone’s requests! They worked quickly and kept the bridal party on schedule while providing hair and make ...
up that lasted all day & night!
Martina S
5.0
7/11/2023
Had my hair and make up done by Becka and Stephanie for a wedding. Both ladies listened to me and what I wanted and took care of me. Loved my hair and make up and will use their ...
services again in the near future for a gala. I’m very happy I found them and their services.
Megan M
5.0
7/09/2023
Amazing space & makeup/hair professionals! The spaces was perfect for my bridesmaids and I to get ready and eat some breakfast at! We got married nearby at the Lightner Museum and ...
we couldn't get in there til about 2 pm. This was the perfect place to get ready and hang out until 2! Destiny, Jackie. Kim & our additional makeup lady were so amazing throughout the entire process from trial to wedding day! We had a blast and highly reccomend this space if you need somewhere other than your venue to eat, hang out & get hair/makeup done! Thank you to all of you for the best wedding day experience! :0
Emma G
5.0
6/19/2023
I can't begin to explain how amazing Sarina and her team are! I got the pleasure of working with Sarina + Destiny and I could not have been happier. Being a wedding planner, I have...
always loved working with Sarina but being on the bride side of things, I really got to see her talent at work! Sarina ensured that I really loved everything and she put a lot of time and energy in my big day by offering advice and solutions to my concerns. As soon as I sat in her chair, I felt a sense of calmness and comfort. I would not change one thing about my hair + makeup! On your wedding day, you are supposed to feel beautiful and I did all thanks to Sarina! Thank you! Thank you!
Lindsay B
5.0
6/12/2023
Please look no further than Sarina Durden & Co. for any of your beauty needs!! These ladies are extremely talented, organized and pay extra attention to detail. They are the utmost...
professionals and are amazing at what they do. I hired them for my wedding day to do mine and my bridesmaids hair & makeup. They were efficient, but listened carefully to each of my girls and what they did or didn't want. But I honestly had the upper hand because I have worked with them before, as I am a Wedding & Events Venue Manager myself. Speaking as both a client and professional in the wedding business - you should hire Sarina Durden Beauty. These ladies are all stars and you will be happy to have them on your team for that big day. Thank you ladies!!! :)
Catherine S
5.0
5/31/2023
Sarina and her team were fabulous! To a person, the wedding party was so happy with their hair and makeup. Sarina worked to get feedback from each client to understand the look the...
y were going for, and they were happy to adjust along the way if someone wanted that. They hair and makeup artists came into our home and were here much of the day. They were kind, supportive and easy to have around. It was an easy five star review!
Jessica B
5.0
5/17/2023
I had my hair and makeup done by Adie & Shauri for my wedding in March 2022. They made me feel at ease during my trial and wedding day, I cannot imagine how things would have gone ...
without them! I did not know exactly what I wanted and they discussed how my inspiration pictures my or may not work with my skin/hair type. By the end. I had the exact look I wanted and felt beautiful. On my wedding day they were even able to work in an extra bridesmaid for hair, even though they didn’t have to! If I needed my hair/makeup done for another wedding, I would 100% recommend this company to the bride.
Kristin S
5.0
5/12/2023
Sarina was wonderful to have on my team on wedding day! I just got married at the Treasury in St. Augustine and I couldn't imagine having anyone else do my hair/makeup other than S...
arina. She's so familiar with the flow of the day and the area, I felt confident that everything would flow perfectly and it did!! Sarina listened to what I wanted and executed it perfectly. We were all on time for pictures. She also made sure we were set with to-go touch up kits for everyone. I know hair and makeup can be such a personal detail on wedding day that I was nervous about who to book, but with Sarina you definitely don't need to have any doubts!! Book her immediately!
Chelsea M
5.0
5/01/2023
We used Sarina and Ashley for my wedding day, and they where fabulous! Did the make up exactly how we wanted and made us feel to special. I actually used Sarina also for engagement...
photos and rehearsal dinner as well. She is top notch and would not hesitate to recommend her to anyone!
Meghan M
5.0
4/26/2023
I had the most amazing experience with Kim and Sarina! They were friendly and welcoming, and did an incredible job with my makeup and hair for my wedding. I felt absolutely gorgeou...
s and received so many compliments throughout the day and night. Kim and Sarina were also very patient and attentive to mine and bridesmaids needs and preferences. The salon was clean and well-maintained, and the prices were very reasonable for the quality of service. I highly recommend them to anyone looking for a top-notch beauty experience!
Maddie A
5.0
4/24/2023
Sarina and Destiny were amazing to work with. We had a destination wedding so finding hair and makeup can be stressful, but these two made the whole process seamless and everyone i...
n the bridal party absolutely loved their hair and makeup. Thank you both so much for a wonderful experience.
Service area & Contact info
North East Florida, Jacksonville, St Augustine, Ponte Vedra
Typically included in the starting cost
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Wedding vendors in St. Augustine
Sarina Durden Beauty
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