Exactly How to Recreate Hailey Bieber's Wedding Makeup

Liked glazed donut nails, but for your skin.
sarah hanlon entertainment and celebrity editor the knot
Sarah Hanlon
sarah hanlon entertainment and celebrity editor the knot
Sarah Hanlon
Entertainment & Celebrity Editor
  • Sarah is the Entertainment & Celebrity Editor for The Knot, with special focuses on pop culture and celebrity wedding news.
  • Before joining The Knot Worldwide, Sarah was a contributing writer for Bravo at NBC Universal.
  • Sarah has a degree in journalism and resides in New York City.
Updated Aug 15, 2023
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We'll say it: We're easily influenced by Hailey Bieber. And if you're reading this, there's a good chance you are too. The model, who married Justin Bieber in 2019, continues to inspire so many wedding trends years after her big day, from glazed donut nails to romantic chignon hairdos. If you just can't get enough of her effortlessly glam style, Hailey Bieber's wedding makeup look is another place to draw inspiration from for your own big day (or any other special events on your radar).

The bride worked with makeup artist Denika Bedrossian on her natural wedding day glam, which she told Elle was "very me." She opted for a dewy makeup look that was simple and romantic, without any notable pops of color or sharp contours. The glowy, subtle look was a perfect complement to her off-the-shoulder Virgil Abloh wedding dress, which was styled by Maeve Reilly.

If you can't get enough of Hailey Bieber's wedding day makeup, we've crafted the ultimate guide to recreating her timeless look. Find a step-by-step tutorial here, and shop Hailey's go-to skincare and beauty products to replicate her gorgeous bridal glow.

In this guide:

Hailey Bieber's Wedding Makeup Tutorial

Hailey Bieber's wedding makeup was simple, romantic and flawless. She opted for a glowy foundation, minimal blush and contour, and a light brown eyeshadow that matched her glossy, '90s-inspired browny-nude lips. In other words, her big day glam was 100% on-brand. Speaking to Elle about the inspiration for her look, she said, "For my wedding day, I knew I wanted it to be very me, just not too much makeup. I knew I wasn't going to want to be the person where I was going to walk out of my wedding to go touch up my makeup. I wanted it to be easy to just dance the rest of the night and just hang out and not have to really worry about it. So it was fairly natural."

Although Hailey and her glam team never shared an exact step-by-step tutorial for her wedding makeup, it's a fairly easy look to recreate—especially if you work with a professional makeup artist. During your hair and makeup trial, be sure to share photos of Hailey Bieber's wedding makeup to show exactly what you want. Your pro will be able to recommend and use products tailored to your unique complexion to create a similar look.

Another consideration to keep in mind is the prep that happens before you put makeup on. According to Emily Genzer, a licensed esthetician and shop educator with skincare and facial brand Heyday, achieving a Hailey Bieber-approved glow starts long before you sit in the makeup chair. "Your skincare routine plays a huge role in achieving that glowy makeup look, because it starts with healthy and hydrated skin," she tells us. "If your skin is dehydrated, congested or textured, that will affect how your makeup looks. Keeping up with your skincare routine and regularly cleansing, exfoliating and moisturizing will ensure your skin is hydrated and help your makeup look better."

If you're planning to attempt Hailey Bieber's wedding makeup yourself for a special event (like your bridal shower or your engagement photoshoot), here's a simple guide to replicating the look:

  • Start with your skin. Genzer recommends investing in consistent facials six months before your special event. Getting treatments customized to your skin and your goals will help you achieve your healthiest, glowiest base possible. "During that first facial, make sure to chat with your esthetician about your goals for your wedding day and what your current routine looks like," Genzer suggests. "This will allow them to recommend services and products that will work best to get healthy, hydrated and glowy skin for your wedding day."
  • Begin your makeup look by using SPF—one of Hailey's must-have products—and a glowy primer to extend the wear-time of your products.
  • Start with a lightweight foundation to achieve a smooth, flawless base. Spot conceal as necessary.
  • Be conservative with bronzer, contour and blush. On her wedding day, Hailey had minimal shading on her cheeks and forehead. Instead, draw attention to the high points of your face with a glowy highlight on your cheekbones and browbones.
  • Use neutral brown eyeshadow colors to create a warm, subtle shadow on your lid.
  • Curl your lashes and use your favorite mascara. If you want a dramatic look, line your eyelids and consider adding individual false lashes to create a fuller effect.
  • Complete your makeup look with a swipe of your favorite pinky-brown lip gloss.

      Hailey Bieber's Wedding Makeup Products

      If you want to recreate Hailey Bieber's wedding makeup look, it would be helpful to use Hailey Bieber's wedding makeup products. Unfortunately for us, we don't know exactly what she and Bedrossian used on the big day back in 2019. But, fear not! As a skincare entrepreneur and all-around makeup guru, Mrs. Bieber often shares her go-to products on social media and in interviews, which means we were able to round up all of her must-have beauty essentials, right here. Add Hailey Bieber's favorite products to your online cart to perfectly recreate her wedding day glam.

      rhode Glazing Milk

      Hailey Bieber's Rhode Skin Glazing Milk
      Photo: rhode

      It goes without saying that any Hailey Bieber-inspired makeup look should begin with her own skincare line. She launched her brand rhode in 2022, complete with a carefully-curated line of products geared toward hydrated, glazed donut-like skin. After your skincare routine, we recommend using the rhode Glazing Milk, a nutrient-rich essence that's Hailey's essential "prep step" after cleansing and before makeup application.

      bareMinerals Complexion Rescue Tinted Hydrating Gel Cream

      Complexion Rescue tinted hydrating gel from bareMinerals
      Photo: Sephora

      If you can't get your hands on the Rhode Glazing Milk, don't panic. (Although this buzzy line does sell out often, it's frequently restocked—be sure to keep your eye out for drops!) Hailey once told Elle that the bareMinerals Complexion Rescue Tinted Hydrating Gel Cream is the one product she'd want on a deserted island, so this can serve as a substitution for the product above. Since it has SPF, use this moisturizing cream at the same spot in your routine: after cleansing and before makeup.

      Chanel Vitalumiere Foundation

      Chanel Vitalumiere foundation
      Photo: Ulta

      In a YouTube video for Vogue, Hailey gave fans an inside peek at her go-to date night makeup routine—and she revealed that her favorite base is the Chanel Vitalumiere Foundation. She opts to apply it with her hands to seamlessly blend the product into her skin, a trick she learned from makeup pro Pat McGrath. Since she loves a "natural, natural skin" look, Hailey mixes this foundation with a peptize glaze treatment. (Psst: You can grab a similar product from rhode.)

      Kosas Revealer Super Creamy + Brightening Concealer

      Brightening concealer from Kosas
      Photo: Sephora

      For additional spot coverage, Hailey gravitates toward the Kosas Revealer Super Creamy + Brightening Concealer, saying, "I love that it's creamy and hydrating and leaves this dewy finish on the skin." This particular product also includes a hydrating and brightening eye cream, giving you more bang for your buck.

      Tom Ford Shade and Illuminate

      Tom Ford Shade and Illuminate palette
      Photo: Sephora

      Noting she doesn't like to use contour products to create "harsh cuts," Hailey uses the Tom Ford Shade and Illuminate palette to softly add dimension to her cheekbones and forehead. After adding blush later in her makeup routine, she finishes her skin with the highlight powder in this compact. You could also use this exact palette to replicate her wedding eyeshadow look. Grab a fluffy brush to swipe the darker shade across your lid, and pop the lighter shade on the brow bone and inner corner for a brightening effect.

      Anastasia Beverly Hills Strong Hold Clear Brow Gel

      Clear brow gel from Anastasia Beverly Hills
      Photo: Sephora

      In conversation with Elle, Hailey confirmed that she's a lifetime fluffy brow stan. "I'm never going to be about super-thin eyebrows ever again," she told the outlet. "If that's your vibe, that's awesome, but it's not for me personally. I'll never go back." To get her signature brushed-up look, she uses the Anastasia Beverly Hills Strong Hold Clear Brow Gel to guide her eyebrows up and out.

      MAC Extended Play Gigablack Lash Mascara

      Extended Play Gigablack Lash Mascara from MAC
      Photo: Ulta

      To complete her date night eye look, Hailey used the MAC Extended Play Gigablack Lash Mascara—and given her love for the product, we wouldn't be surprised if she wore this on her big day as well.

      Make Up For Ever Ultra HD Face Essentials Palette

      Make Up For Ever Ultra HD face palette
      Photo: Make Up For Ever

      For a youthful glow on her cheeks, Hailey often uses one of the pink shades in the Make Up For Ever Ultra HD Face Essentials Palette with a fluffy brush.

      Make Up For Ever Artist Color Pencil

      Artist Color lip pencil from Make Up For Ever
      Photo: Make Up For Ever

      Toward the end of her makeup routine, Hailey loves using a Make Up For Ever Artist Color Pencil to line her lips. (Pro tip: She only slightly overlines the top lip to give the effect of a fuller pout.) While you can choose any color you love, we recommend choosing a brown- or pink-toned pencil to closely replicate her wedding look.

      Rhode Peptide Lip Treatment

      Peptide Lip Treatment from Rhode Skin
      Photo: Rhode Skin

      Top off your lips with a swipe of a glossy lip balm, like Rhode's Peptide Lip Treatment. Not only will this give your mouth an enviable shine, it'll make your pencil color comfortable for all-day wear.

      Kosas Cloud Set Setting Powder

      Cloud Set Setting Powder from Kosas
      Photo: Sephora

      Setting powder is an essential final step, especially if you're doing your makeup for a special occasion. Hailey finalizes her makeup routine with the Kosas Cloud Set Setting Powder, using a large brush to lock in the products for long-lasting wear.

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