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Madison Graham
OWNER | LEAD DESIGNER
Sweet Roots LLC is a professional wedding planning company based in Jamestown, NC. Specializing in detailed event design that leaves no element untouched, the team crafts high-end experiences, helping each couple celebrate their love story. With an organized, creative, and personalized approach, Sweet Roots LLC ensures each element is carefully curated to create an event worthy of your love story.
Madison is the owner and lead designer at Sweet Roots LLC. She has been passionate about party planning from an early age, and has always loved creating celebrations for her friends and family to enjoy. Boasting a wealth of experience, she flawlessly applies her logical skills and creative eye, crafting beautiful events for each of her clients.
The company's approach to wedding planning is relationship-based. The team will take the time to get to know you and delve deep into your vision, crafting an unforgettable celebration tailored to your needs. Services include full and partial planning as well as day-of coordination, allowing you to choose the level of involvement you wish for the team to have in your special day. Sweet Roots LLC also offers floral services, and they will be delighted to work with you to craft gorgeous designs that flow seamlessly with the theme and style of your wedding day. With expert services and in-depth planning, the team guarantees a cohesive, beautiful event that feels just like you. While based in North Carolina, Sweet Roots LLC works throughout the USA.
Details
Destination Weddings
Destination Wedding Planning
Planning
A la Carte Wedding Planning
Budgeting
Day-Of Coordination
Destination Wedding Planning
Full Service Wedding Planning
RSVP Tracking
Wedding Design
Wedding Website
Wedding Activities
Getting Engaged
Honeymoon
Rehearsals & Parties
Wedding
Ceremony
Reception
Any questions?
Meet the team
Madison Graham
Owner | Lead Designer
I'm Madison! Founder and lead designer at Sweet Roots. I like to say I'm the perfect combination of left and right brained which leads to a wedding day that is filled with creative personal details that are seamlessly executed! I've been the party planner in my family since I was little and now work with couples around NC to bring their wedding days to life!
Reviews
5.0
out of 5.04 reviews
Your trust is our goal. Our community relies on honest reviews to help you make those big decisions with ease.
Ally C
Highlighted review.
5.0
8/18/2025
Hiring Madison as our wedding planner was truly the best decision we made during the entire planning process. From start to finish, she went above and beyond to make sure every sin...
gle detail was handled flawlessly. She kept us organized and made what could have been a stressful experience feel fun and exciting.
Madison has such a calm, professional presence that instantly put us at ease, but she’s also incredibly creative and resourceful. She always had solutions ready, whether it was managing last-minute changes, coordinating with vendors, or making sure our timeline stayed on track.
On our wedding day, I didn’t have to worry about a single thing — Madison and her team handled everything behind the scenes so we could be fully present with our family and friends. She truly cares about her couples and it shows in the way she listens, supports, and makes you feel like you’re her only client.
The value she provided far exceeded our expectations, and I would recommend her a thousand times over to anyone looking for someone who will execute your vision and bring it to life with grace and excellence.
Aaron F
5.0
10/05/2025
The team at Sweet Roots are the best florists I could have asked for. I originally planned on using fake flowers to save money for our wedding, but upon meeting owner Madison at a ...
wedding expo I was instantly drawn in by her caring and calm demeanor. She went above and beyond to cultivate the “love story meets garden party” image I had in my head while being mindful of my budget. She had lots of great ideas, was quick to respond to questions, and had a wonderful enthusiasm - you can tell she cares deeply about her customers. A few days before the wedding we decided to move the ceremony indoors due to weather forecast, and she didn’t blink an eye when I asked if we could repurpose the ceremony florals from their original plan to climb up the wall at the indoor ceremony space. The result was beautiful, and I received SO MANY compliments on all her floral pieces. Highly recommend this team to any bride
Any questions?
Mackenzie W
5.0
10/04/2025
Madison was my florist and planner for my summer 2023 wedding. She did an outstanding job making my vision come to life. My day was perfectly planned, and my florals looked absolut...
ely incredible. Madison is a joy to work with, she is thorough, passionate, creative, and full of love for what she does. Could not have asked for someone better and highly highly recommend her and her team!!
Adelena P
5.0
10/03/2025
I cannot recommend Madison and her team enough! Not only was she my coordinator and florist for my wedding, but she has also become my family’s go to florist for any baby shower/ b...
irthday/special occasion. I have also recommended her to many of my friends who have used her and loved her! Her work is amazing, she’s responsive, passionate and truly cares!
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Sweet Roots LLC
Madison Graham
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Owner | Lead Designer
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