Tomo Koizumi Launched a Bridal Collection with Japanese Wedding Dress Retailer Treat

Fashionistas, get your wish lists ready. Tokyo-based designer Tomo Koizumi launched a bridal capsule collection in collaboration with Japanese wedding dress retailer and atelier, Treat—and it's bold, sumptuous and just made for the bride looking to make a serious sartorial statement on her day.

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Koizumi rose to fame in the fashion world after debuting a collection of frothy organza dresses in a rainbow of hues that stole the show at Fall/Winter 2019 New York Fashion Week. It should come as no surprise, then, that his first bridal collection is just as whimsical and unexpected. Tomo Koizumi for Treat Maison is a true treat for the eyes (sorry, we had to) and consists of eight gowns inspired by elements of the traditional Japanese Kimono. The dreamy collaboration emerged from Koizumi's interest in exploring wedding attire, and a partnership with high-end Japanese wedding dress retailer Treat seemed like the perfect fit.

Treat worked with Koizumi to apply his highly individualized point of view to bridal. The end result? Classic bridal silhouettes reimagined with Koizumi's distinctly voluminous, ruffled aesthetic that also wouldn't look out of place on the red carpet. Collection highlights include frilly ivory gowns punctuated with Kimono-inspired pops of red, blue and green. The Japanese phrase "Hana Yome," which means "a flower bride," perfectly describes the topiary-like shapes and pastel flourishes which set Tomo Koizumi for Treat Maison apart from more mainstream bridal offerings.

According to Koizumi, his foray into bridal is meant to push the boundaries of wedding fashion and pay homage to the heritage unique to Japan.

"I was interested in looking at the history of wedding dressing in Japan and I wanted to challenge myself in a new field," Koizumi says. "Collaborating with TREAT on a bridal line was a natural fit for this exploration. In my experience truly good things can be appreciated regardless of nationality, gender, age, industry, religion, or any other boundary, and I wanted to bring that to the wedding industry in Japan and worldwide."

A top destination for Japanese brides to experience global design talent from high-end designers like Oscar de la Renta, Carolina Herrera and Mira Zwillinger, this is Japanese wedding dress retailer Treat's first designer capsule collection. According to Miho Ishikawa, Chief Happiness Officer of Treat, the collaboration with Koizumi was the perfect opportunity to elevate Japanese bridal fashion and its special traditions.

"Since opening 15 years ago, Treat has always focused on products and designers that evoke happiness and delight. We value bespoke quality, hospitality and high design in everything we do. We hope to push boundaries in the wedding industry and share the unique beauty of the Japanese way with the world," Ishikawa says. "Tomo Koizumi is the perfect representation of these values. It is with this collaborative collection that Treat continues to support the wedding customer and designer ecosystem as it evolves for the changing global consumer and industry landscape. We're excited to empower women to find more opportunities to experience fashion in Japan, to embrace it for their weddings and to share more of that which is uniquely Japan with the world."

As is custom in Japan, the dresses are designed to be able to be re-worn multiple times. Japanese bridal salons use a sustainable rental model, with each bride being able to alter her dress before her wedding, before returning it to the atelier for the next bride. Dresses will be available in Treat boutiques across Japan. Outside of Japan, dresses will be available by special order and start at $6,000.

Check out the Tomo Koizumi for Treat Maison collection below.